CUSTOMER INTELLIGENCE MARKET Global Market Drivers, Opportunities, Trends, and Forecasts – 2020 The Customer Intelligence (CI) solution has become a mandate across the industries. With customers being empowered by the mobile and accessibility to internet, there has been a change in the behaviour patterns and the influencer which helps them in purchasing any TRENDS & FORECAST product or services. Increasing competition, lowering margins and Base Year: 2014 the drive to know the customer more is urging enterprises to opt Forecast Year: 2015-2020 CI solution. The market, with the introduction of more real-time analysis feature, focuses more on ease of usage and also more MARKET, BY PRODUCT TYPE of visualization features. Solution, Services Large vendors, as a part of their expansion strategy, will continue to acquire small players in the market. Solutions on cloud will lower the total cost of ownership, which is encouraging enterprises to opt for these systems and become more competitive. Enterprise should look to adopt these applications as implementation gives them the capability to respond better to the dynamic environment by analysing historic data and real time information about the market, which increases the overall flexibility and improves efficiency of the enterprises.
MARKET, BY DEPLOYMENT On-Premise, On-Cloud
MARKET, BY VERTICALS Telecom, BFSI, Retail, Manufacturing, Healthcare & Life Sciences, Media & Entertainment, Travel and Tourism, Utilities
MARKET, BY REGIONS North America, Western Europe, APEJ, Central Eastern Europe, Middle East and Africa, Latin America
The Global Customer Intelligence market is expected to reach $4,892.0 million by 2020. The solution segment is expected to grow at a CAGR of 17.6%, whereas the services segment is expected to grow at a CAGR of 27.0%. The healthcare & life sciences vertical segment is expected to grow at a CAGR of 35.4% and is the fastest growing vertical among other verticals during the period 2015–2020.
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Global Customer Intelligence Market Revenue, 2015–2020 (Y-O-Y)%
Some of the drivers of the Customer Intelligence market are:
COMPANIES COVERED
ü Customer Centric Market
ü SAS Institute Inc.
ü Social Media Revolution
ü Open Text Corporation
ü Identifying Market Trends
ü Qlik International AB
Some of the restraints of the Customer Intelligence market are: ü Lack of in House Expertise ü Realization of ROI may not be Immediate
ü Verint Systems ü Tableau Software ü FICO ü Information Builders Inc.
Key question answered in the report:
ü Angoss Software Corp
ü What will be the customer intelligence market size in 2015-2020?
ü IBM
ü What is the industry architecture – Also explains technology adoption, value
ü SAP
chain and market evolution? ü What is Total Addressable Market (TAM) of the industry?
ü ORACLE ü Microsoft Corporation
ü What are the business opportunities for the related markets such as
business intelligence & analytics and market intelligence? ü What is the future deployment types of customer intelligence market? ü What industry verticals such as Telecom, BFSI, Manufacturing, Energy, Travel & tourism and etc. are looking
for? ü What are the customer intelligence’s market drivers and inhibitors? ü What are the future trends & opportunities to the customer intelligence market? ü How is the customer intelligence market growing in the different regions such as
North America, Western Europe, APEJ, Central Eastern Europe and MEA? ü Who are the key vendors driving the market and their respective
competitive landscapes?
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TABLE OF CONTENTS 1 1.1 1.2 1.3
Industry Outlook Industry Overview Industry Trends Pest Analysis
2 2.1 2.2 2.3 2.4
Report Outline Report Scope Report Summary Research Methodology Report Assumptions
3 3.1 3.2
Market Snapshot TAM & SAM Related Markets
4 4.1 4.2 4.3 4.4
Market Outlook Market Overview Market Segmentation Market Trends and Impacts Porters Five Forces
5 5.1 5.2 5.3 5.3.1 5.3.1.1 5.3.1.2 5.3.1.3 5.3.2 5.3.2.1 5.3.2.2 5.3.3 5.3.3.1 5.3.3.2 5.3.3.3 5.3.4
Market Characteristics Evolution Architecture Market Dynamics Drivers Customer Centric Market Social Media Revolution Identifying Market Trends Restrains Lack of in House Expertise Realization of ROI may not be Immediate Opportunities Explore into New Markets Cross Sell and Up Sell Marketing Optimization DRO – Impact Analysis
6 6.1 6.2 6.2.1 6.2.2 6.2.3 6.2.4
Product Type: Market Size and Analysis Overview Solution Web Analytics Social Media Analytics Voice Analytics Mobile Analytics
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6.2.5 6.3 6.3.1 6.3.2 6.3.3
Others Services Consulting Integration Maintenance
7 7.1 7.2 7.3
Deployment: Market Size and Analysis Overview On-Premise On-Cloud
8 8.1 8.2 8.2.1 8.2.2 8.2.3 8.2.4 8.3 8.3.1 8.3.2 8.3.3 8.3.4 8.4 8.4.1 8.4.2 8.4.3 8.4.4 8.5 8.5.1 8.5.2 8.5.3 8.5.4 8.6 8.6.1 8.6.2 8.6.3 8.6.4 8.7 8.7.1 8.7.2 8.7.3 8.7.4 8.8 8.8.1
Verticals: Market Size and Analysis Overview Telecom Overview Challenges Customer Intelligence Impact Market Size and Analysis BFSI Overview Challenges Customer Intelligence Impact Market Size and Analysis Retail Overview Challenges Customer Intelligence Impact Market Size and Analysis Manufacturing Overview Challenges Customer Intelligence Impact Market Size and Analysis Healthcare & Life Sciences Overview Challenges Customer Intelligence Impact Market Size and Analysis Media & Entertainment Overview Challenges Customer Intelligence Impact Market Size and Analysis Travel and Tourism Overview
TABLE OF CONTENTS 8.8.2 8.8.3 8.8.4 8.9 8.9.1 8.9.2 8.9.3 8.9.4 8.10 8.10.1
Challenges Customer Intelligence Impact Market Size and Analysis Utilities Overview Challenges Customer Intelligence Impact Market Size and Analysis Others Overview
9 9.1 9.2 9.2.1 9.3 9.3.1 9.4 9.4.1 9.5 9.5.1 9.6 9.6.1 9.7 9.7.1
Regions: Market Size and Analysis Overview North America Market Size and Analysis Western Europe Market Size and Analysis APEJ Market Size and Analysis CEE Market Size and Analysis MEA Market Size and Analysis Latin America Market Size and Analysis
10 10.1 10.1.1 10.1.2 10.1.3 10.1.3.1 10.1.3.2 10.1.4 10.1.5 10.1.6 10.2 10.2.1 10.2.2 10.2.3 10.2.3.1 10.2.3.2 10.2.4 10.2.5 10.2.6 10.3
Vendor Profiles: Market Size and Analysis SAS Institute Inc. Overview Financial Health Business Units Overall Market Specific SWOT Analysis Key Business Priorities Business Strategy and Views Open Text Corporation Overview Financial Health Business Units Overall Market Specific SWOT Analysis Key Business Priorities Business Strategy & Views Qlik International AB
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10.3.1 10.3.2 10.3.3 10.3.3.1 10.3.3.2 10.3.4 10.3.5 10.3.6 10.4 10.4.1 10.4.2 10.4.3 10.4.3.1 10.4.3.2 10.4.4 10.4.5 10.4.6 10.5 10.5.1 10.5.2 10.5.3 10.5.3.1 10.5.3.2 10.5.4 10.5.5 10.5.6 10.6 10.6.1 10.6.2 10.6.3 10.6.3.1 10.6.3.2 10.6.4 10.6.5 10.6.6 10.7 10.7.1 10.7.2 10.7.2.1 10.7.2.2 10.7.3 10.7.4 10.7.5 10.8 10.8.1 10.8.2
Overview Financial Health Business Units Overall Market Specific SWOT Analysis Key Business Priorities Business Strategy and Views Verint Systems Overview Financial Health Business Units Overall Market Specific SWOT Analysis Key Business Priorities Business Strategy and Views Tableau Software Overview Financial Health Business Units Overall Market Specific SWOT Analysis Key Business Priorities Business Strategy and Views FICO Overview Financial Health Business Units Overall Market Specific SWOT Analysis Key Business Priorities Business Strategy and Views Information Builders Inc. Overview Business Units Overall Market Specific SWOT Analysis Key Business Priorities Business Strategy and Views Angoss Software Corp Overview Business Units
TABLE OF CONTENTS 10.8.2.1 10.8.2.2 10.8.3 10.8.4
Overall Market Specific SWOT Analysis Business Strategy and Views
11 11.1 11.1.1 11.1.2 11.1.3 11.2 11.2.1 11.2.2 11.2.3 11.3 11.3.1 11.3.2
Global Generalist IBM Overview Key Offerings Objectives and Progress SAP Overview Key Offerings Objectives and Progress ORACLE Overview Key Offerings
Total Pages
List of Tables
List of Charts
128 70 85
11.3.3 11.4 11.4.1 11.4.2 11.4.3
Objectives and Progress Microsoft Corporation Overview Key Offerings Objectives and Progress
12 12.1 12.1.1 12.1.2 12.2
Competitive Landscape Competitor Comparison Analysis Solution Analysis by Verticals Solution Analysis by Regions Mergers & Acquisitions (M&A)
Annexure Acronyms
Single User
3500
Multi User
4000
Enterprise
5000 Report Value in $
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