Process Book. Creative Thinking 2: Strategic Thinking
Jason Wong Taiwan Designer Talk. (24/04/12)
Jason Wong Notes - http://www. jasonwongdesign.com/
Tips for the process of Design.
www.bouncegraffitiworld. com
- Space design
1. analyse the learner
BOUNCEGRAFFITI
- Mural Arts
2. consider the space
GRAFFITI WRITER - COLOSA
- Observe, try to find the
3. catagorise TAK 18(3) 4. STATE OBJECTIVE
- know your problem - know your limitation in your work
MR OGAY 5. select media & materials 6. Evaluation & Revise
- Step design that he did with his students. - a city in china (banqiao)
OCAY
Assignment 1. Observation: Identifying (27/04/12)
Elements of Strategic Thinking Todays class -> observation: Notes Queues are a phenomenom - ‘if you see a long queue outside a restaurant it makes you think that restuarant mjst be good” Creating an atmosphere -> the lights they at the wet markets make the meat look fresher and tender.
The first lesson we played “i am a camera” where me and my class friend CKY had a role to play where I was the camera and everytime he tapped my shouler i would have to open my eyes and take a photograph then close my eyes again, I tried to remember all I saw but it was actually rather difficult.
Here was the worksheet outcome...
Creative Thinking Ideas Games we played The Problem. in the Countryside - Treehouse Building - Tree Climbing - Making mud pie - Picking plums and apples - Collecting kaves - Hop scotch on the patio - Colouring books - Water fights w/ hose pipes
Hong Kong does not have this culture
Brief Thoughts & Ideas (First stage)
Ideas of what i could do/use?
- It could be a set of poster instructions (silkscreened) BIG instructions to a small book - Illustration - city of treehouses - Using hong kong fruit to make houses out of.
- an illustrated book - a book - a map - a big game on the floor - puzzle to get to the book (in the street)
Idea 1: Pop up Interactive book
Idea 2: An Illustrated map Game
Press out pieces of wood and instructions
The best places to tree Climb in Hong Kong for example, all on a puzzle map in a park area
Chosen Toy/Game = Tree House
Secret Hide-out Sense of security Fun & playful area Brings a sense of Imagination Stable & Strong
Smooth textures of wood with rough texture outside Items in the house like bed sheets There is no boundries Tranquilty Sounds around the tree house, peaceful nature, birds, creatures
Assignment 2. [04/05/12] Problem Dissection: Identification & understanding process
WHY DO PEOPLE LIKE THIS TOY/GAME
Why do people like this Toy/Game? - Brings Imagination - can teach you not only to use your creative side but to learn the cautions of play - it is different for boys to girls play; this shows it can be used for many types of play between kids eg. boys will read there comics and try climb to the next levels eg. girls will have sleep overs and have tea partys - it brings children in to the outdoors -
Why do people dislike this Toy/Game?
WHY DO PEOPLE DISLIKE THIS TOY/GAME
- Dangerous - brings worry to parents - the weather can affect your play time and activities - Afriad of heights - more for people with land/an area to build(western culture) - Hong Kong children prefer electronical games, inside activities - not enough space or parks for this activity to be enjoyable - as it is outdoors it is too hot to play outside some days - it is never a real tree because there is not enough space for an oak tree in Hong Kong parks, as they are too compact with play areas.
Assignment 3. [08/05/12] Market Positioning
Time vs Value Game: Treehouse
Main outcomes of the Task given: Present Sub-value: - Emotional & memorable attachement - Restricted to ones own land. - Dangerous - Funds to supply the wood and tools Value: - Good air, green issues apply, tranquil feeling - Activities can take place
Future Ext-value: - It will never go out of date, never lose its excitement - brings a space for the imagination creatives of life.
Sub-value: - Fires, lack of respect - Emotional/memorable attachments - Safety of property/goods. Value: - More space for humans, earth is only becoming more populated - Sustainable living
Ext-value: - could be used for the lies of a yoga retreat. - Holiday get-aways. - A place to work. e.g an art studio - carbon free homes for the future
Problem Dissection
User scenario and lifestyle map
User scenario
young boy and his maid
Name: Age: Occupation: Education: Family members:
Tommy 7 years old Going to primary school Primary School Single mum Philapino maid Older brother Piano lessons, Football, Computer gaming
Interests:
Key wordings Energetic, playful, curious, explorers, unaware of the dangers.
SET FACTORS: OPPORTUNITIES
Social Factors 1. Neighbourhood (Generally safe in Hong Kong) 2. Overcrowded at home, not enough space to play 3. Going to school daily and sometimes Saturdays 4. Late night activities, No lights in the playgrounds 5. Meet new friends at different schools 6. Watching television, playing games with parents 7. HK Education system is very intense - Hard working 8. Finding time after homework and school to play in the outside areas 9. Depending on responsible adults to play outside in playgrounds (for safety reasons) 10. Pollution from the outdoor air in Hong Kong.
Economic Factors 1. Spending pocket money on sweets etc. 2. Single parents will struggle more with sustaining a stable income 3. Hobbies & tutoring are becoming more expensive to attend as it is becoming more of a significant economic commodity in society ----> childrens activites 4. Demand for labour, depending on parental relationship status - can take effect on a child 5. Owns an iPhone for contacting family & friends
Technological Factors 1. Internet connection everywhere in Hong Kong 2. Social networking gives easy access to contact family and friends 3. Uses a phone for fun and safety in the city 4. Technology is a trend in Hong Kong 5. Holds responsibilty 6. Gaming is a socialist event between young children, popularity between friends.
Social Factors 1. Neighbourhood (Generally safe in Hong Kong) 2. Overcrowded at home, not enough space to play 3. Going to school daily and sometimes Saturdays 4. Late night activities, No lights in the playgrounds 5. Meet new friends at different schools 6. Watching television, playing games with parents 7. HK Education system is very intense - Hard working 8. Finding time after homework and school to play in the outside areas 9. Depending on responsible adults to play outside in playgrounds (for safety reasons) 10. Pollution from the outdoor air in Hong Kong. Seems to be a lack of exercise in the youth of HK also. Hiking days?
Economic Factors 1. Spending pocket money on sweets etc. 2. Single parents will struggle more with sustaining a stable income 3. Hobbies & tutoring are becoming more expensive to attend as it is becoming more of a significant economic commodity in society ----> childrens activites 4. Demand for labour, depending on parental relationship status - can take effect on a child 5. Owns an iPhone for contacting family & friends
Technological Factors 1. Internet connection everywhere in Hong Kong 2. Social networking gives easy access to contact family and friends 3. Uses a phone for fun and safety in the city 4. Technology is a trend in Hong Kong 5. Holds responsibilty 6. Gaming is a socialist event between young children, popularity between friends.
IDENTIFYING: SET FACTORS ANALYSIS
Safer security in parks for adults to not need to attend all play times. Security guard or CCTV? Introduce a new play time program. Set timetabled days that you play for an hour. Play is good for your creative mind, Children need to have this time to develop there minds. An App that tests your workload and time management? How to provide a service by introducing an Indoor Centre with a play ground just like outside? Small swipe cards to enter so security knows you are a member of the playgroup. A jungle Jim? Fitness centre for children? Will there be a responsible adult around to take the 4-9 years child to the playground? How will the child get there? Feel safe? It is proven that a mobile, at a young age is as bad as passive smoking. Is there another way to tackle this issue and keep your childs safety at hand? Could there be an App? In which mothers and children can use to keep upto date on there childs weekly schedule. Or a social network platform? A chip and pin, that allows online access to your parents where-abouts? Incase of emergency prehaps.
Children can find a way to relieve pressure from school work and meet new friends through after school activities.
Youth of hong kong can experience a different cultural activities. There is lack of other cultrual experience at this user age group.
We could not only bring the visual outcome to Hong Kong. But all 5 senses, the experience I once had with this Product/game/toy.
Children have to WANT to play in the new product in order to experience a different cultures playing time.
The parents of the children have to be involved in the process as they hold responsiblity for there child. Finding a place to is the problem, lack of space in the city.
Target Group: 4-9 Years
Product Opportunity Statement To bring an aspect of the Western cultures games in to Hong Kong for young children to gain an educational and fun learning experience in outdoor activities.
Memories: A CHANGE my childhood OF LIFEactivities and all the times STYLE we played in the woods...
RESEARCH Indoor activites which can still exhale adventures & exploration...
Value opportunity analysis of
VALUE OPPORTUNITY ANALYSIS of Tree House Playground Low
Within this Idea, I am mainly aiming for the feeling I once got from playing in a treehouse, the 5 senses and the craftsmenship is exciting and adventurous.
EMOTION
adventure independence security sensuality confidence power
ERGONOMICS
comfort safety ease of use
AESTHETICS
visual auditory tactile olfactory taste
IDENTITY
point in time sense of place personality
IMPACT
social environmental
CORE TECH.
reliable enabling
QUALITY
craftsmanship durability
PROFIT IMPACT BRAND IMPACT EXTENDABLE
Mid
High
Connecting the missing Links: Market Positioning Map
Environment
High
? ? ? ? ? ? ?
? ? ? ? ? ? ?
Low Low
Technology
High
Because were realting to a different cultural environment with my toy/game. This Map is proving difficult. However there is spaces that could be used like medium environment with high technology that could bring the treehouse game on to the market
CONDUCTED INTERVIEWS FOR TARGET USER GROUP Yan Laap Memorial Primary School P4 & P5 students One of my friends works as a primary school teacher at the Yan Laap Memorial Primary School and teachs P4 and P5 children. So for me, this is very lucky, as my target user’s are all around this age group. I sent a small questionarre to my friend and asked her to let her class have a quick browse at the questions and just put a tick or a cross if they understood or not. Whilst doing this after they had all answered question number (1) I showed them an image of a Tree House. The results were rather interesting...
Questions Asked: 1. Does it make you excited at the thought of climbing trees? 2. Does anybody know what a treehouse looks like or even is? 3. Does anybody here have a garden to play in at home? 4. If there was a tree house in Hong Kong do you think it would be fun to play in?
Yes
No
Results QUESTION 1. 18/30 (YES) QUESTION 2. 13/30 (YES) QUESTION 3. 0/30 (NO) QUESTION 4. 30/30 (YES)
Assignment 4. [15/05/12] {SCAMPER}
{SUBSTITUTE} Can I replace someone involved?
Parents are there for security (make some kind of secure system)
Children - replace with adults, give the whole family an experience
Can I use this Idea in a different place?
Hold your cafe’s, bookstores, supermarkets, hotels, hostels, getaway holidays, workshops, yoga retreats, bedrooms, homes, art events, clubs, festivals... In the treetops. Just imagine how exciting this would be.
Bring as a packaging idea. Create packaging in layers, working upwards
Can I replace any Part?
The inside of the treehouse
materials/objects/smell/ the senses! THE 5 SENSES: Sight, hearing, touch, smell, taste. Use these to bring the user a wider experience.
Involving the whole family within the treehouse can bring Interaction in a different platform to there used to in there home.
e.g smell like the woods taste of mud pie (just joking) touch of the rough wood that lines the treehouse and its construction. The sound of birds in the woods/ garden.
{COMBINE} Recombine its parts purposes?
What is the service of this tree house?
What materials could be combined?
a place to get away from Hong Kong’s speed of living.
A fold-up bedroom/ treebed, a hostel, a place to play games, an education.
the constuction of the treehouse, inside and out
A homely feel still, so the user group can feel comfortable in the environment. The problem being space in the home, why not take it outdoors, to the countryside?
Sai Kung, New territories, HK countryside boasts great outdoor activities and SPACE!
Foldup bed idea, upstairs is somewhere to play then you can pack it all up and go to sleep
Thread, bedsheets, metal, lanterns, weaves of the twigs/tree leaves, string, wood, glass
SUSTAINABLE LIVING OR ENVIRONMENTS
HK children seem to not be involved in outdoor activities such as hiking, surfing etc. Build a treehouse in the hiking routes for overnight stays? Bring the family together by organised adventure trails through the treetops.
{ADAPT} What could I borrow/steal?
Giving a feel of the outdoors environments by sounds and objects
Using objects as furniture, a wheel barrow as a seat in the treehouse
What other Ideas does it suggest?
A place to relax, place to study, place to sleep, library, Hold childrens parties, Star gazing. A tree house of imagination
webiste design? Climb the ladder to reach the next page. Doesn’t have to be physically there could be an interactive App.
Location?
Hong Kong children don’t seen very exposed to the countryside. BRING NATURES BEAUTY IN TO THE CITY OR TAKE THE KIDS TO THE COUNTRYSIDE. Give them a wildlife experience.
A retreat treehouse. Brings you imagination and creativity. Interaction
Bring in fake grass and blankets to sit on.
{MAGNIFY} What could be made higher, bigger or stronger?
Enlarge the space indoors,a taller treehouse, one right up in the tops of the trees like in jungles. Walking in the tree tops.
make the ladder longer and REALLY WIDE, so 5 people could climb all at once.
A circular form of treehouses facing one another. Have walky talkies to locate your friends location in the other tree top... exciting stuff!
What can be magnified/made larger?
the visual or purpose/ content.
Graphically designed posters telling statements, facts about HK Hiking and countryside? All across Hong Kong...
How can we make the entry to the treehouse different. Could these designed posters illustrate the conceptual Idea I’m aiming towards.
What can be exaggerated?
SPACE. With the emphasis on “space” being the problem, more of it could be wonderful. Find a location in Hong Kong that boasts more space and tranquility.
Exaggerate the contents within the treehouse, COMFORT, homely, a place to relax, learn, inspire and create and most of all, a place to let your imagination go wild...
{PutToOtherUses} What can it be used for other than those originally intended?
30+ relief hub, a retreat, holiday home, place to relax, adventure park, jungle jim, learning about the wildlife, business’ for example, cafes, rest stops/snack store, bird watching
student hub, a birthday getaway, romantic spot, just for sightseeing the views of hong kong(depending on its location) a design studio, place to work and grasp your ideas/ projects.
If its modified are there other possible uses?
Does it have to be a physical object?
could it be turned on its side for easier access?
could it surround the tree, go inside and through aswell as up and combine all elements of its uses and sturcture to absorb the nature around it
Rename the treehouse, create the atmosphere a child expects from this exciting adventure in the treetops. In the advertising designs, Brin excitment in the illustrattions, a sense of reality to this concept.
You live in a house in the trees for a few days, there is maps of trials to walk around the area, beachs, mountains, lakes, treetop walks, surfing, old derelict buildings. A walking tour. Places to do art crafts. Learn about the wildlife
If I knew nothing about it, would I be able to figure out the purpose of this Idea?
What is my purpose? To bring some western cultural activities to Hong Kong. To welcome the outdoor activities in to HK childrens routines and excite them with other locations of the city. How can i show this in my treehouse?
{ELIMINATE What is its function?
To bring a different cultural feel/culture. Relax, imagination, creativity
Can we eliminate some and it still have function?
What if it was made smaller. How could it function?
Take it apart... build it yourself(book, pop out cards that you have to redesign)
postcards = advertising Ideas. “Make you think” cards. “Would you like this in your city?”
}
or minify
If it was made smaller, it could be minute, and there is just headphone leading from certain areas, giving you the feeling of the 5 senses, metioned earlier in the Scamper
{REVERSE} What other arrangement might be better?
Could it be on the ground?
Indoor or outdoor only
Patterns, Layouts, Sequences?
Orderly or unorderly.
in a circular form
seperate areas, for seperate uses.
daylight only
in the dark only
using a conveyer belt as a way of working.Use the old fashioned way of sending bricks and wood up to a treehouse level with a bucket and rope.
Attach a cafe to the treehouse so when you order your have to pull the rope in order to get your food, or your food is delivered in a bucket that you collect at the bottom. Served in wheel barrow platesa and cutlery.
pick it apart, ladder acts as something else
the ladder starts at the top and you work your way down
Hong Kong boats huge amounts of countryside, however, we still try to build upwards instead of taking to the forests.
Just Imagine...
Although Hong Kong is regarded as one of the world’s great cities, out of the total 1,092 km² of land, about three-quarters is countryside. Scenically, Hong Kong has a great deal to offer - a landscape rising from sandy beaches and rocky foreshores to heights of almost 1,000 metres, woodlands and mountain ranges covered by open grassland and a variety of scenic vistas rarely, if ever, matched in so small a territorial unit. Most of the Hong Kong’s parks have over 1,000 species of plants.
What will this treehouse include? hiking routes to enjoy family walks
a guided tour of Sai Kung
a place to do workshops for the children
a sleeping
a place to play
a family getaway spot
Wildlife lessons, learning about the outdoors
boy scouts could learn how to use there skills
a place to relax
Design concept My Idea concept is to bring an aspect of the Western Culture to Hong Kong. The focus being Treehouses. Treehouses that allow children to play, learn, gain experience and explore new environments.
With youth you have energy, curiousity and excitement. As a westerner, we have the environment around us that allows us to have forests, woods and large gardens to explore and play in as children. Imagine a Treehouse Adventure Park located in Sai Kung East. You can have a family stay for the whole weekend, introduce your children to wildlife and outdoor activities, hiking routes, beachs, the ‘green’ issues and all the beauty of the countryside that the Hong Kong City doesn’t always allow us to see from all the high rise and rushed lifestyle. See it as a peaceful or fun filled get away from the city.
Treetop Design Sketches
Final Treehouse Layout & Design Colour Sketch
Branding of the “Treehouse Idea”
These are two final outcomes from the logo designs I have experimented with. I feel the green & grey is too mellow whereas the blue & orange is more energetic for the user I am aiming towards.
Mixed Media Testing
Tshirt design, Extention of Branding.
Final t-shirt design for the children/familys who come to visit ‘Treetop Village’ in Sai Kung East, Hong Kong!
Come get your tshirt and a join the ADVENTURE...
Reflection From this project I have realised how important it is to know your user before commencing with the main important parts of the Project. For example, without the research or interviews I conducted it would of be a game of guessing which audience I was aiming towards without appropriate proof. Also I have come to realise how although it is difficult for me to work in a different process towards a brief, it has made me learn different techniques and ways of thinking strategically. I thoroughly enjoyed this brief after a hesitation towards this way of working at the very beginning.