The article discusses about the benefits of custom PHP development service in creating dynamic websites and web based applications. There has been a huge transformation in custom business application. Till date, business application such as ERP, CRM and data mining were considered as the toughest and the most expensive solutions for the small businesses. The robust client applications include lump sum licensing fees, copyrighted software and expensive hardware to operate in the correct way. This arrangement also demands proper maintenance in order to function properly. Moreover, when businesses require custom PHP development, the service providers often charge huge cost which is again beyond the small businesses’ range. Over last few years, there has been a drastic transformation in the realms of custom business development. Gamut of customized web application software’s is available on the web. Moreover, with the evolvement of cheaper internet service, cloud computing and enhanced server capacity, application development processes have become much easy and smooth. Today, almost all people use e-mails, logs into social networking websites, use online docs and spreadsheets and maintain online calendars in their day to day activities. With such popularity of the World Wide Web, the programming languages have also developed at a fast pace and the various platforms of web development have become more advanced, secure and more stable. Nowadays, most of the businesses prefer PHP as their choicest programming language. Custom PHP development and PHP built business applications have several benefits as it enables information sharing effectively with and boost business growth. There are several reasons of choosing custom PHP development for creating dynamic websites and some of those reasons are listed below PHP offers the most flexible and powerful web development platform which accommodates all business expansions efficiently.