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Our core values Our core values reflect what we as a company stand for, how
These are the convictions that we will be honing together
we conduct ourselves and how we work.
over the coming months:
Cooperation, responsibility, agility, open-mindedness,
• Ads & Data believes that brands exist to help people and that
customer-oriented approach, entrepreneurship and more:
advertising is a way of stretching out a hand to people.
you can find lots of ingredients of our future corporate culture on the websites of our “parent companies”.
• Ads & Data believes that we live in a world in which people are so overwhelmed by communication that they
How we are going to integrate them into Ads & Data is the
no longer see the hand stretched out by advertisers.
subject of an exercise that we will be doing together. We are taking our time about this, because we want the entire
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• Ads & Data believes that we can help people and brands
team to uphold our core values, so that we can move from a
to make this outstretched hand visible again at the right
successful origin to a successful future.
time in the right place.
