8
Where does our name come from? •
The name Ads & Data radiates a boutique feeling that fits well with premium brands. Cf.: Ben & Jerry’s and Dille & Kamille.
•
Our name expresses a vision: that advertising campaigns are more effective if they are based on high-quality data. That data can be the guarantee that advertisers will be able to communicate relevantly in the future too.
•
The ampersand (&) emphasises the alliance. Of “advertisements” and “data”, but also of three management agencies and two telecoms players who have joined forces.
34
