SPRING 2013
In the early 1980s, FACE Stockholm founder Gun Nowak owned three of the hippest fashion boutiques in Sweden. FACE Stockholm grew out of her frustration at not being able to find makeup to match the neon fashions of the time. Starting with her first shop in 1982, FACE Stockholm was an immediate success. As the business grew, Gun turned to her daughter, Martina Arfwidson, for help. Gun and Martina run their business on gut instinct and their personal journeys guide the philosophy of the company. Gun’s passion and creativity are the driving force behind the business, while Martina’s business talents and love for structure balance their working relationship. With their keen sense for color and design and their commitment to a greater purpose in their work, Gun and Martina have carved a unique niche for themselves in the cosmetics business. Their values are reflected in every detail of the FACE Stockholm brand, from the clean, welcoming boutiques and quality of the product offering, to the commitment to education and impeccable customer service.
1
1338 SEDUCTION
NEW
SIZE 54–17
135 FLEX
DESIGN EVA-LENA BÄCKSTRÖM
5101 blue
5401 red
5501 black
2
32.30
1336 SMILE
NEW
SIZE 53–19
135 FLEX
TITANIUM
38.70
DESIGN EVA-LENA BÄCKSTRÖM
5109 lilac
5201 brown
5205 beige
5501 black
3
1335 SKÖN
NEW
SIZE 53–16
135 FLEX
DESIGN EVA-LENA BÄCKSTRÖM
9101 blue
9201 brown
9404 burgundy
4
39.10
1334 PRECENSE
NEW
SIZE 52–19
135 FLEX
42.50
DESIGN EVA-LENA BÄCKSTRÖM
9211 yellow
9501 black
5
1333 VISION
NEW
SIZE 54–15
135 FLEX
DESIGN EVA-LENA BÄCKSTRÖM
9101 blue
9401 red
9501 black
6
35.70
1332 SKY
NEW
SIZE 54–21
135 FLEX
36.20
DESIGN EVA-LENA BÄCKSTRÖM
5101 blue
5407 plum
5501 black
5514 greyish brown
7
1331 WING SIZE 54–17
DESIGN EVA-LENA BÄCKSTRÖM
9201 brown
9203 dark brown
9501 black
8
135 FLEX
33.50
1328 PASSION SIZE 53–16
135 FLEX
29.80
DESIGN EVA-LENA BÄCKSTRÖM
5101 blue
5410 dark pink
5411 orange
5502 matt black
9
1327 LUXURIOUS SIZE 52–18
DESIGN EVA-LENA BÄCKSTRÖM
5106 dark blue
5202 light brown
5501 black
10
135 FLEX
31.50
1326 LOVE SIZE 52–15
135 FLEX
35.40
DESIGN EVA-LENA BÄCKSTRÖM
5304 olive green
5407 plum
5411 orange
5502 matt black
11
1325 ISIS SIZE 52–17
DESIGN EVA-LENA BÄCKSTRÖM
9201 brown
9510 grey
9602 white
12
135 FLEX
34.70
1324 HOPE SIZE 53–15
135 FLEX
36.90
DESIGN EVA-LENA BÄCKSTRÖM
9202 light brown
9203 dark brown
9501 black
13
1323 STAR SIZE 51–15
DESIGN EVA-LENA BÄCKSTRÖM
9112 turquoise
9201 brown
9411 orange
14
135
31.70
1322 WISDOM SIZE 56–17
135 FLEX
38.20
DESIGN EVA-LENA BÄCKSTRÖM
5109 lilac
5212 copper
5408 pink
5501 black
15
1321 MODIG SIZE 53–15
DESIGN EVA-LENA BÄCKSTRÖM
9109 lilac
9201 brown
9501 black
16
135 FLEX
31.20
1320 BREATHLESS SIZE 54–15
135 FLEX
36.80
DESIGN EVA-LENA BÄCKSTRÖM
9201 burgundy
9203 dark brown
9501 black
17
1319 VARIETY SIZE 47–19
DESIGN EVA-LENA BÄCKSTRÖM
5109 lilac
5212 copper
5501 black
18
135 FLEX
38.60
1316 BUSY SIZE 48–19
140 FLEX
32.10
DESIGN EVA-LENA BÄCKSTRÖM
9201 brown
9501 black
9510 grey
19
1315 TEMPTING SIZE 53–15
DESIGN EVA-LENA BÄCKSTRÖM
9201 brown
9202 light brown
9203 dark brown
20
135 FLEX
30.80
1314 KARMA SIZE 51–16
135 FLEX
28.60
DESIGN EVA-LENA BÄCKSTRÖM
5101 blue
5109 lilac
5401 red
5411 orange
21
1312 FLIRT SIZE 52–18
DESIGN EVA-LENA BÄCKSTRÖM
5101 blue
5202 light brown
5405 burgundy
22
135 FLEX
35.90
TITANIUM
1310 BELOVED SIZE 53–17
135 FLEX
36.10
DESIGN EVA-LENA BÄCKSTRÖM
9205 beige
9408 pink
9501 black
23
1309 PHILOSOPHIC SIZE 49–19
DESIGN EVA-LENA BÄCKSTRÖM
9109 lilac
9205 beige
9501 black
24
135 FLEX
35.60
1308 BRAVE SIZE 51–18
135 FLEX
41.30
DESIGN EVA-LENA BÄCKSTRÖM
9201 brown
9501 black
9510 grey
25
1307 DIVA SIZE 55–16
DESIGN EVA-LENA BÄCKSTRÖM
9109 lilac
9201 brown
9501 black
26
135 FLEX
37.40
1306 INSTINCT SIZE 50–18
135 FLEX
36.10
DESIGN EVA-LENA BÄCKSTRÖM
9201 brown
9408 pink
9501 black
27
1305 LACE SIZE 52–15
DESIGN ANNA HÖRLING
5201 brown
5401 red
5501 black
28
135 FLEX
32.50
TITANIUM
1303 PURPOSE SIZE 54–16
135 FLEX
30.20
DESIGN ANNA HÖRLING
5101 blue
5206 gold
5401 red
29
1302 BLUSH SIZE 52–16
DESIGN ANNA HÖRLING
5201 brown
5408 pink
5504 silver
30
135 FLEX
30.20
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32
NUMBER
COVER DESIGN AND CATALOGUE PRODUCTION GRAND PUBLIC COVER PHOTO FACE STOCKHOLM PRODUCT PHOTO BY L-B ARVUNG PRINTED BY ESKILS TRYCKERI
1338 1336 1335 1334 1333 1332 1331 1328 1327 1326 1325 1324 1323 1322 1321 1320 1319 1316 1315 1314 1312 1310 1309 1308 1307 1306 1305 1303 1302
SEDUCTION SMILE SKÖN PRECENSE VISION SKY WING PASSION LUXURIOUS LOVE ISIS HOPE STAR WISDOM MODIG BREATHLESS VARIETY BUSY TEMPTING KARMA FLIRT BELOVED PHILOSOPHIC BRAVE DIVA INSTINCT LACE PURPOSE BLUSH
PAG E
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