Skaga News Autumn 2015

Page 1



SCANDINAVIAN EYEWEAR

2

SKAGA

3

URBAN SPACE 2.0

4

WOMENS 5 2624 TALL

5

2623 HAVTORN

6

2621 PIL

7

2618 HASSEL

8

2616 KANELROS

9

2615 ALM

10

2614 IDEGRAN

11

2613 ASK

12

2611 JOLSTER

14

2610 KASTANJ

15

2609 SKOGSTRY

16

2608 NYPONROS

18

2607 VITOXEL

19

2604 BOK

20

2601 ASP

21

ECOFRIENDLY ACETATE

22

2462 JOSEPHINE

23

MENS

26

2628 SILVERGRAN

26

2627 FURA

27

2626 GRAN

28

2625 OXEL

30

2622 SYREN

31

2619 TIBAST

32

2617 POPPEL

33

2612 AVENBOK

34

2606 SKOGSLIND

36

2605 VIDAPEL

37

2603 EK

38

2602 AL

39

2500 JUSSI

40

SE–STORE 41 POS MATERIALS

42

SKAGA CASE

44

SICLAIR PRODUCTS

45

MATERIALS 46 SKAGA CUSTOMIZED

48


Scandinavian Eyewear is a genuine Swedish company that develops and markets spectacle frames. We have been located at the same place for more than 60 years – deep in the forests of Jönköping, in Småland, Sweden. It is here you find our roots. It is here you will find flexibility, knowledge and quality. With our classic Skaga brand, which over the years has been designed by a number of renowned Swedish designers, we are proud to claim that we have made our very distinctive mark on eyewear design in Scandinavia. We have a heritage and history that few eyewear brands can compare to - one that means that behind our products you find a solid knowledge of craftsmanship. Today our very own design and product development team create our spectacles. History and tradition are incredibly valuable – but only if they are used as a platform from which to create new visions. At Scandinavian Eyewear we are constantly looking to the future and strive to remain at the forefront of our industry, whether this means developing materials and technology or design and expression. Here you can find spectacle frames for people who want to express their lifestyle and identity.

2


Skaga has a heritage and history that few eyewear brands can rival. We have been making eyewear since 1948 and are backed by skilled craftsmanship and a long design tradition. That’s how we know what’s required when it comes to both style and function. Our high standards mean our frames are renowned for their simple yet elegant design solutions and the care given to even the smallest details. Our core values are: Scandinavian design Characterized by a high quality consciousness, practical function and appearance. We are constantly developing new expressions and forms that feel right in time. Style conscious Skaga is a personal brand that takes its own path. A carefully selected and conscious way. Genuine Skaga’s heritage and history stretches back to 1948. Our heritage has given us a genuine craftsmanship and is the reason for our knowledge of what it takes to develop eyewear in the premium class.

3


URBAN SPACE 2.0 In our last collection we looked at contemporary Scandinavian architecture and what defines it. This time we go inside the buildings and take a look at Scandinavian interior. What defines contemporary Scandinavian design? The first words that comes to mind are often light, simplicity and natural. The first rule of Scandinavian design is that form follows function; everything should be practical above all. This is the traditional interpretation and when we combine it with today’s contemporary design we find a more experimental and poetic design, bordering to art. Scandinavian interior in private homes is also signified by durability, affordability, practicality and sustainability. We find some distinct design features in this new Nordic look. Soft muted pastels, raw wood in light colors, geometrical shapes and warm colored metals. This is something we started looking at in our last Skaga collection and now we take a step further, hence the name Urban Space 2.0.

4


WOMEN’S

2624 TALL Size 54–17

135 Flex

38.00

001 Black

324 Emerald

505 Plum

712 Satin gold

5


WOMEN’S

2623 HAVTORN Size 51–15

001 Black

315 Green

424 Blue

505 Plum

6

130 Flex

33.00


WOMEN’S

2621 PIL SIZE 52–17

135 FLEX 34.10

001 Black

045 Silver

214 Havana brown

712 Satin gold

7


WOMEN’S

2618 HASSEL Size 55–15

001 Black

214 Havana brown

315 Green

646 Bordeaux green

8

135 Flex

35.60


WOMEN’S

2616 KANELROS Size 51–16

130 Flex

37.20

Size 54–16

135 Flex

37.20

033 Gun

045 Silver

717 Shiny gold

780 Rose gold

9


WOMEN’S

2615 ALM Size 51–18

001 Black

210 Brown

603 Bordeaux

717 Shiny gold

10

135 Flex

33.20


WOMEN’S

2614 IDEGRAN Size 52–18

135 Flex

33.80

001 Black

424 Blue

601 Pink

743 Shiny gold / Brown

11


WOMEN’S

2613 ASK Size 55–15

001 Black

214 Havana brown

315 Green

12

135 Flex

40.00


WOMEN’S

2613 ASK


WOMEN’S

2611 JOLSTER Size 52–16

001 Black

315 Green

604 Burgundy

743 Shiny gold

14

135 Flex

33.50


WOMEN’S

2610 KASTANJ Size 53–16

135 Flex

36.70

001 Black

200 Dark brown

324 Emerald

604 Burgundy

15


WOMEN’S

2609 SKOGSTRY Size 54–17

200 Dark brown

403 Dark blue

604 Burgundy

718 Light gold

16

135 Flex

35.10


WOMEN’S

2609 SKOGSTRY


WOMEN’S

2608 NYPONROS Size 54–17 TITANIUM

001 Black

210 Brown

324 Emerald

516 Purple

18

135 Flex

34.60


WOMEN’S

2607 VITOXEL Size 52–16

135 Flex

35.40 TITANIUM

200 Dark brown

318 Olive

403 Dark blue

604 Burgundy

19


WOMEN’S

2604 BOK Size 53–15 TITANIUM

001 Black

318 Olive

516 Purple

603 Bordeaux

20

135 Flex

33.00


WOMEN’S

2601 ASP Size 52–18

135 Flex

32.10 TITANIUM

001 Black

210 Brown

516 Purple

603 Bordeaux

21


E C O A C E TAT E

E C O F R I E N D LY A C E TAT E In the Urban Space 2.0 collection we continue with M49 which is our environmentally friendly acetate. We will launch three new models, Poppel, Jussi and Josephine in this environmentally friendly material. Why eco acetate? Ecoacetate is manufactured in cotton and wood pulp from renewable resources. It is 100% recyclable and degradable and contains no phthalates. It is a sustainable alternative.

22


WOMEN’S

2462 JOSEPHINE Size 54–15

135 Flex

34.30 ECOACETATE

001 Black

214 Havana brown

315 Green

615 Red

23


Imag

Parb

2500 JUSSI

24


gebild

bild

2462 JOSEPHINE

25


MEN’S

2628 SILVERGRAN Size 56–18

040 Dark silver

210 Brown

403 Dark blue

26

145 Flex

37.10


MEN’S

2627 FURA Size 51–21

140 Flex

39.00

001 Black

210 Brown

401 Steel blue

27


MEN’S

2626 GRAN Size 55–18

001 Black

045 Silver

210 Brown

28

140 Flex

36.60


MEN’S

2625 OXEL

29


MEN’S

2625 OXEL Size 54–18

140 Flex

34.20

Size 56–19

145 Flex

34.20

001 Black

033 Gunmetal

305 Demiforest

424 Blue

30


MEN’S

2622 SYREN Size 49–20

140 Flex

39.80

045 Silver

210 Brown

302 Hunter

712 Satin gold

31


MEN’S

2619 TIBAST Size 57–17

001 Black

214 Havana brown

302 Hunter

32

145 Flex

37.10


MEN’S

2617 POPPEL Size 48–20

140 Flex

39.90 ECOACETATE

001 Black

241 Walnut

315 Green

33


MEN’S

2612 AVENBOK Size 55–18

001 Black

214 Havana brown

34

140 Flex

37.50


MEN’S

Imagebild 2612

2612 AVENBOK

35


MEN’S

2606 SKOGSLIND Size 53–16 TITANIUM

001 Black

033 Gun

210 Brown

403 Dark blue

36

140 Flex

36.70


MEN’S

2605 VIDAPEL Size 52–19

140 Flex

37.30 TITANIUM

001 Black

033 Gun

210 Brown

403 Dark blue

37


MEN’S

2603 EK Size 56–16 TITANIUM

001 Black

210 Brown

318 Olive

603 Bordeaux

38

140 Flex

34.00


MEN’S

2602 AL Size 55–19

145 Flex

34.80 TITANIUM

001 Black

033 Gun

210 Brown

424 Blue

39


MEN’S

2500 JUSSI Size 55–16 ECOACETATE

001 Brown

214 Havana brown

241 Walnut

424 Blue

40

140 Flex

36.70


SE STORE

WELCOME TO WWW.SESTORE.SE – THE EASY WAY TO BUY EYEWEAR sestore.se is an easy way to buy eyewear from Scandinavian Eyewear. By visiting www.sestore.se and logging on with your unique password, you can order frames and spare parts, find detailed product information, such as pictures of frames in all available colours, and information on material, construction and so forth. What´s more, it´s easy for you to see our current stock status – whether we have what you want in stock or when it is expected in. Last but not least – in fact most importantly of all – you can do all of this exactly when it suits you. sestore.se is open 24 hours a day. If you do not already have your own unique password, please contact our sales department at sales@scandinavianeyewear.com. You will, of course, still receive the same personal service as previously, via your contact with our customer service and sales staff.

41


42

S C A N D I N AV I A N E Y E W E A R S I N C E 1 9 4 8

G E N U I N E S C A N D I N AV I A N E Y E W E A R S I N C E 1 9 4 8

P O S M AT E R I A L

BANNER

BANNER

Made in fabric. Art.no 99211 45x 140 cm / 17,7”x 55,1”

Made in fabric. Art.no 99210 30 x 120 cm / 11,8”x47,2”

PLEXI PLATFORM

PLEXI PLATFORM

Can be used as window display. Art.no 99207 Small 13 cm / 5,1” Art.no 99208 Medium 18 cm / 7” Art.no 99209 Large 24 cm / 9,4”

Can be used as window and self display. Art.no 99206 14,5 x 5,5 cm / 0,22 x0,08”


P O S M AT E R I A L

MODEL: 2612 AVENBOK

MODEL: 2617 POPPEL

MODEL: 2500 JUSSI

DESK CARDS

MODEL: 2613 ASK

2 pcs in one set. Art.no 99215 17 x 22 cm / 6,6”x8,6”

POSTERS

2 posters in one set. Art.no 99214 50 x 70 cm / 19,7”x27,6”

SKAGA DISPLAY

Can be used as window and self display. The triangle can stand upright or lay down. Art.no 99061 – Beige Art.no 99062 – Greyish brown

43


SKAGA CASE

SKAGA CASE AND CLOTH

Wooden coloured Art.no 97001

44


SICLAIR

SICLAIR ANTI-STATIC SPRAY BOTTLES

Cleaning degreasing sprays with anti-static formula. Formula designed for all types of organic, mineral, polycarbonate and solar lenses. Compatible with all types of surface treatments. Use with a lens cloth for maximum effectiveness. Available in 22ml, 100ml and 330ml sizes.

6 spray bottles á 330 ml Art.no 97504

20 spray bottles á 100 ml Art.no 97503

50 spray bottles á 22 ml Art.no 97501

SICLAIR ANTI-FOGGING SPRAY BOTTLES

Anti-fogging sprays. Formula designed for all types of organic, mineral, polycarbonate and solar lenses. Compatible with all types of surface treatments. Use with a lens cloth for maximum effectiveness. Available in 22ml size. 25 spray bottles antifog á 22 ml Art.no 97502

50 cartons á 42 serviettes Art.no 97500 SICLAIR - CLEANING WIPES

Box of 42 pre-moistened single-use wipes, individually packed. Effective cleaning, with no marks and no fluff. Formula designed for all types of organic, mineral, polycarbonate and solar lenses. Compatible with all types of surface treatments. May also be used for cleaning screens (computers, smartphones, tablets…). Rub the surface with the moistened wipe until the paper dries.

45


M AT E R I A L I N F O R M AT I O N

M AT E R I A L S Stainless steel Stainless steel consists mainly of chrome. This gives strength, flexibility and durability. The material is extremely resistant against corrosion. Can be manufactured very thin and is therefore suitable for temples. May contain a small amount of nickel. Soldering: Silver solder is used according to traditional methods. Acetate When people talk about “plastic frames”, they usually mean frames made of acetate. Acetate is not a plastic at all. It is a cellulose-acetate or acetate rayon produced by the acetylation of cellulose (cotton) with a solution of acetic anhydride and sulphuric acid. Acetate frames are nickel-free, but the hinges being used on acetate frames may contain small amounts of nickel. Eco acetate Eco acetate is environmentally friendly acetate. It is produced from cotton and wood-pulp fibres using substances from renewable sources. Eco acetate is 100% recyclable and 100 % biodegradable, a conscious material for the conscious consumer. It is also Phthalate-free. Titanium Titanium is a nickel free material that offers many advantages: low weight, high durability and a high tensile yield limit. As a result, it can be used to make frames that are very thin and yet stand up to the requirements of the users. Titanium is as strong as steel, but 45% lighter. Scandinavian Eyewear uses two types of titanium to manufacture frames, Titanium-P and Titanium-B. Titanium-P is 99.0–99.7% pure, while Titanium-B, which is found in our hinge and screws, is about 90% pure. Titanium-B is harder than Titanium-P, and is thus employed where there is more wear and tear. Titanium frames are therefore the best alternative if you are sensitive for example nickel. Sometimes titanium is used together with acetate, (ex. titanium front and acetate temple) in this case a small amount of nickel can exist in the hinges. The alloy material is magnesium. Since both producing titanium and manufacturing the tools needed to work the material is difficult and expensive, titanium frames are more expensive than similar frames made from other materials. The material has a silver-grey colour. Titanium-P consists of: Titanium 99.0–99.7%, Iron, Carbon, Magnesium less than 1%. Titanium-B consists of: Titanium 90%, Iron 1%, Aluminium 3.5–4.5%, Carbon 0.1% Soldering: Titanium can be soldered but requires use of titanium solder and very high heat.

46


WHICH MATERIALS ARE YOUR FRAMES MADE OF? Our glasses are made of a large number of materials. The most common materials used in making frames are acetate, monel, nickelsilver, stainless steel and titanium. If you are oversensitive to a particular metal, it is a good idea to find out which metals the frames are made of before deciding on your new glasses. Surface coating of metal frames All Scandinavian Eyewear metal frames have three-layer protection consisting of two electrolyte coatings and a layer of varnish. This makes our frames certified according to EU standards for nickel discharge. Monel The most common metal used to manufacture eyeglass frames is monel, a nickel-copper alloy with very high tensile strength. This alloy is highly resistant to corrosion, salt water, various acids and alkaline solutions. The material has a glossy silver colour. Monel consists of: nickel 65%, copper 32.4%, iron 1.5%, manganese 1.0%, carbon 0.05%, sulphur 0.001%, silicon 0.02%, aluminium 0.01%, titanium 0.01% Soldering: Silver solder is used according to traditional methods. Nickel silver Nickel silver contains of 61% copper, 18% nickel and 21% zinc. Often being used on bridges. Soldering: Silver solder is used according to traditional methods.

COMPONENTS Frames Scandinavian Eyewear uses primarily acetate and monel, which are easy materials to work with. If the material is not specified for a frame, it is made of acetate, monel, nickel silver, stainless steel or titanium. Earpieces / Temple tips Scandinavian Eyewear uses two types of earpieces / temple tips – acetate and thermoplastic. Hinges In most cases, we use traditional hinges from leading European supplier. Pads Scandinavian Eyewear uses two types of pads – PVC and silicon. Padarms On titanium frames the padarms are in titanium, metal frames the material is monel or nickel silver. Screws On most of our frames there is one or more screws, to the hinge, decor or the glass. These screws are made in stainless steel with one exception, and that is on our titanium frames that have a acetate covering on the inside of the titanium temples. This acetate-covering is fastened with titanium screws.

47


SKAGA CUSTOMIZED

CUSTOMI ZED

Skaga CUSTOMIZED is the result of the successful teamwork between Scandinavian Eyewear’s in-house designers and product developers. We have a clear vision of being at the forefront of development. That is why we are constantly working on new ideas. We listen to our customers and the needs and wishes of the users. Skaga CUSTOMIZED came about because of the need to be able to choose the same acetate frames with or without pads. The team put their wise heads together; the product was constructed, tested and packed with current accessories. The start kit contains 3x3 sizes of nose pads, an assembly tool and assembly instructions. All you have to do is refill your toolbox by ordering refill bags after the pads wear out.

97100 Pad box. Swedish version 97101 Pad box. English version 97102 97103 97104 97105

48

Pad arms. Lenght 13 mm 3 pcs Pad arms. Lenght 16 mm 3 pcs Pad arms. Lenght 18 mm 3 pcs Pads tool 0,9 mm


N U M B E R N A M E PA G E

2462 JOSEPHINE

23

2500 JUSSI

40

2601 ASP

21

2602 AL

39

2603 EK

38

2604 BOK

20

2605 VIDAPEL

37

2606 SKOGSLIND

36

2607 VITOXEL

19

2608 NYPONROS

18

2609 SKOGSTRY

16

2610 KASTANJ

15

2611 JOLSTER

14

2612 AVENBOK

34

2613 ASK

12

2614 IDEGRAN

11

2615 ALM

10

2616 KANELROS 2617 POPPEL

9 33

2618 HASSEL

8

2619 TIBAST

32

2621 PIL 2622 SYREN

7 31

2623 HAVTORN

6

2624 TALL

5

2625 OXEL

30

2626 GRAN

28

2627 FURA

27

GR AND PUBLIC MODEL PHOTOS BY SARA LUNDSTEDT – DETAIL PHOTOS BY JOAKIM SUNDBERG PRODUCT PHOTOS BY LARS-BÖRJE ARVUNG – PRINTED BY ESKILS TRYCKERI

2628 SILVERGRAN 26

facebook.com/skaga.se

scandinavianeyewear.se

facebook.com/Scandinavianeyewear

scandinavian_eyewear


SWEDEN

Scandinavian Eyewear AB Soldattorpsgatan 3, SE-554 74 Jönköping Box 1025, SE-551 11 Jönköping Phone +46 (0)36 30 53 00 Fax +46 (0)36 30 53 20 order@scandinavianeyewear.se DENMARK

Scandinavian Eyewear AB Soldattorpsgatan 3, SE-554 74 Jönköping Box 1025, SE-551 11 Jönköping Phone +45 86 99 39 00 Fax +46 (0)36 30 53 20 order@scandinavianeyewear.se

FINLAND

Scandinavian Eyewear OY PI 98, Sinikalliontle 10 FI-02631 Espoo Phone +358 09 502 10 33 Fax +358 09 502 10 80 office@scandinavianeyewear.fi

NORWAY

Scandinavian Eyewear AS Postboks 105 Sentrum NO-0102 Oslo Phone +47 230 693 10 Fax +47 230 693 11 order@scandinavianeyewear.se

WE ARE ALSO REPRESENTED IN THE FOLLOWING MARKETS

Austria, Estonia, Iceland, Latvia, Lithuania, The Netherlands, Poland, Switzerland and United Kingdom For further information please contact our export department sales@scandinavianeyewear.com

www.scandinavianeyewear.com

WEBSTORE

www.sestore.se


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.