AUTUMN 2012
®
The idea of Lexington Clothing sprung from the cultural heritage of New England and the image of Boston’s Newbury Street and Harvard Square. The heart of the New England style. Our ambition is to be one of the leading lifestyle brands for the young adults with a focus on womens wear, which is unique for the segment. The brand stands for casual luxury, simplicity, design and quality. The premium grade materials and highest level of indulgence has made Lexington a premier brand in interior decoration and home textiles, which has also lead to a complete lifestyle range of garments in classic New England style, yet with a modern take. Although the base is casual luxury, Lexington Clothing is made for the quality and design minded and well suited for any day at the office. A week in the office, combined with a weekend by the coast or in the countryside. It’s a sophisticated and intellectual outlook with a versatility that falls in to place in almost any arena. The inspiration of the brand is the post-graduate success story. Moving to the first apartment in Boston or New York, meeting the love of your life, getting the first job – and making it big! Simply put, Lexington Clothing is the dream of the good life.
4149 GARRISON STR. SIZE 50–17
DESIGN ANNA HÖRLING
5401 red
5408 pink
5501 black
2
135 FLEX
NEW 38,50
TITANIUM
4147 CONCORD SQ. SIZE 50–19
NEW
140 FLEX
32,30
DESIGN ANNA HÖRLING
9202 light brown
9203 dark brown
9510 grey
3
4146 BOYLSTON STR. SIZE 52–14
DESIGN ANNA HÖRLING
9101 blue
9201 brown
9211 yellow
4
135 FLEX
NEW 35.50
4145 NEWBURY STR. SIZE 53–15
NEW
135 FLEX
34.30
DESIGN ANNA HÖRLING
9201 brown
9401 red
9501 black
5
4144 BOSTON CO. SIZE 54–17
DESIGN ANNA HÖRLING
9201 brown
9211 yellow
9501 black
6
NEW 140 FLEX
38.40
4143 BEACON HILL SIZE 50–18
NEW 140 FLEX
41.50
DESIGN ANNA HÖRLING
5202 light brown
5203 dark brown
5501 black
7
CASE & CLOTH
Case + cloth, optical Art.no 97047
Case + cloth, sun Art.no 97048
9
POS MATERIAL
Paper bag Art.no 99604 31x24 cm / 0,048”x0,037”
Desk display, large Art no 99608 55x31 cm / 0,085”x0,048”
10
Lexington Company Lifestyle Catalouge Art.no 99603
Desk display, small Art no 99606 15x15 cm / 0,023”x0,023”
POS MATERIAL
Framed posters A4 Art no 99615 21x29,7 cm / 0,032”x0,046”
Framed posters A3 Art no 99614 23,7x42 cm / 0,046”x0,65”
11
M AT E R I A L I N F O R M AT I O N Frames Scandinavian Eyewear uses primarily acetate and monel, which are easy materials to work with. If the material is not specified for a frame, it is made of acetate, monel, nickel silver, stainless steel or titanium.
Earpieces / Templetips Scandinavian Eyewear uses two types of earpieces / templetips – acetate and thermoplastic.
Hinges In most cases, we use traditional hinges from leading European supplier.
Pads Scandinavian Eyewear uses two types of pads – PVC and silicon.
Padarms On titanium frames the padarms are in titanium, on metal frames the material is monel or nickel silver.
Screws On most of our frames there is one or more screws, to the hinge, decor or the glass. These screws are made in stainless steel with one exception, and that is on our titanium frames that have an acetatecovering on the inside of the titanium temples. This acetate-covering is fasten with titanium screws.
Which materials are your frames made of? Our glasses are made of a large number of materials. The most common materials used in making frames are acetate, monel, nickelsilver, stainless steel and titanium. If you are oversensitive to a particular metal, it is a good idea to find out which metals the frames are made of before deciding on your new glasses.
Surface coating of metal frames All Scandinavian Eyewear metal frames have three-layer protection consisting of two electrolyte coatings and a layer of varnish. This makes our frames certified according to EU standards for nickel discharge.
Monel The most common metal used to manufacture eyeglass frames is monel, a nickel-copper alloy with very high tensile strength. This alloy is highly resistant to corrosion, salt water, various acids and alkaline solutions. The material has a glossy silver colour. Monel consists of: nickel 65%, copper 32.4%, iron 1.5%, manganese 1.0%, carbon 0.05%, sulphur 0.001%, silicon 0.02%, aluminium 0.01%, titanium 0.01% Soldering: Silver solder is used according to traditional methods.
Nickel silver Nickel silver contains of 61% copper, 18% nickel and 21% zinc. Often being used on bridges. Soldering: Silver solder is used according to traditional methods.
12
Stainless steel Is mainly contained of chrome. This gives strength, flexibility and durability. The material is extreme resistant against corrosion. Can be manufactured very thin and is therefore suitable for temples. May contain a small amount of nickel. Soldering: Silver solder is used according to traditional methods.
Acetate When people talk about “plastic frames”, they usually mean frames made of acetate. This is true of Scandinavian Eyewear’s “plastic frames”, too. Acetate is not, as many believe, a plastic at all. It is a cellulose-acetate or acetate rayon produced by the acetylation of cellulose (cotton) with a solution of acetic anhydride and sulphuric acid. Acetate frames are nickel-free, but the hinges being used on acetate frames may contain small amounts of nickel.
Titanium This material is being used in the eyeglass industry primarily as a result of the past and present debate on nickel allergies and the occurrence of nickel in certain other materials used to make eyeglass frames. Titanium offers many advantages: low weight, high durability and a high tensile yield limit. As a result, it can be used to make frames that are very thin and yet stand up to the requirements of users. Titanium is as strong as steel, but 45% lighter. Scandinavian Eyewear uses two types of titanium to manufacture frames, Titanium-P and Titanium-B. Titanium-P is 99.0–99.7% pure, while Titanium-B, which is found in our hinge and screws, is about 90% pure. Titanium-B is harder than Titanium-P, and is thus employed where there is more wear and tear. Titanium frames are therefore the best alternative if you are sensitive for example nickel. Sometimes titanium is being used together with acetate, (ex. titanium front and acetate temple) in this case a small amount of nickel can exist in the hinges. The alloy material is magnesium. Since both producing titanium and manufacturing the tools needed to work the material is difficult and expensive, titanium frames are more expensive than similar frames made from other materials. The material has a silver-grey colour. Titanium-P consists of: Titanium 99.0–99.7%, Iron, Carbon, Magnesium less than 1%. Titanium-B consists of: Titanium 90%, Iron 1%, Aluminium 3.5–4.5%, Carbon 0.1% Soldering: Titanium can be soldered but requires use of titanium solder and very high heat.
13
S I C L A I R S E R V I E T T E / S P R AY
50 cartons รก 42 serviettes Art nr 97500
50 spray รก 22 ml Art nr 97501
25 spray antifog รก 22 ml Art nr 97502
20 spray รก 100 ml Art nr 97503
S I N E T T P R O D U C T D I S P L AY
Floor display Art nr 97513 14
6 spray รก 330 ml Art nr 97504
Welcome to www.sestore.se – the easy way to buy eyewear sestore.se is an easy way to buy glasses from Scandinavian Eyewear. By visiting www.sestore.se and logging on with your unique password, you can order frames and spare parts, find detailed product information, such as pictures of frames in all available colours, and information on material, construction and so forth. What´s more, it´s easy for you to see our current stock status – whether we have what you want in stock or when it is expected in. Last but not least – in fact most importantly of all – you can do all of this exactly when it suits you. sestore.se is open 24 hours a day. If you do not already have your own unique password, please contact our sales department at sales@scandinavianeyewear.com. You will, of course, still receive the same personal service as previously, via your contact with our customer service and sales staff.
COVER DESIGN AND CATALOGUE PRODUCTION GRAND PUBLIC PHOTO BY LEXINGTON COMPANY PRODUCT PHOTO BY B.R.A FOTOSTUDIO PRINTED BY ESKILS TRYCKERI
NUMBER NAME PA G E
4149 GARRISON STR. 2
4147 CONCORD SQ. 3
4146 BOYLSTON STR. 4
4145 NEWBURY STR. 5
4144 BOSTON CO. 6
4143 BEACON HILL 7
Scandinavian Eyewear AB Soldattorpsgatan 3, Box 1025 SE-551 11 Jรถnkรถping Phone 86 99 39 00 Fax +46 (0)36 30 53 20 order@scandinavianeyewear.se
Scandinavian Eyewear AB Soldattorpsgatan 3, Box 1025 SE-551 11 Jรถnkรถping Phone +46 (0)36 30 53 00 Fax +46 (0)36 30 53 20 order@scandinavianeyewear.se Scandinavian Eyewear OY PI 98, Sinikalliontle 10 FI-02631 Espoo Phone +358 09 502 10 33 Fax +358 09 502 10 80 FO-nr FI08272334
FINLAND
Scandinavian Eyewear AS Postbox 105 Sentrum NO-0102 Oslo Phone +47 230 693 10 Fax +47 230 693 11 Org.nr. 982186625 mva order@scandinavianeyewear.se
NORWAY
www.scandinavianeyewear.com
For further information please contact our export department sales@scandinavianeyewear.com
Austria, Estonia, Iceland, Germany, Latvia, Lithuania, The Netherlands, Poland, Russia, Switzerland and United Kingdom
WE ARE ALSO REPRESENTED IN THE FOLLOWING MARKETS
DENMARK
SWEDEN
Scandinavian Eyewear, LLC 14405 W. Colfax Avenue. Suite 200 Lakewood, CO 80401 Phone +1 888 285 9981 Fax +1 888 899 0197 nasales@scandinavianeyewear.com
USA