NEWS AUTUMN 2012
Skaga has a heritage that few eyewear brands could rival. We have been making eyewear since 1948 backed by skilled craftsmanship and a long design tradition. That’s why we know what’s required when it comes to both style and function. Our high standards mean our frames are renowned for their simple yet elegant design solutions and the care given to the smallest details.
WOMEN’S
WOMEN’S 3854 ULRIKA SIZE 53–15
135 FLEX
35.00
DESIGN GUSTAV KRISTENSSON
5101 blue
5109 lilac
5201 brown
5501 black
5
WOMEN’S 3853 EMMA SIZE 50–16
135 FLEX
28.50
SIZE 53–16
135 FLEX
30.30
DESIGN GUSTAV KRISTENSSON
5101 blue
5109 lilac
5201 brown
5304 green
WOMEN’S 3852 MICK SIZE 54–17
135
34.80
DESIGN CARINA MOLLSJÖ
9101 blue
9201 brown
9403 burgundy
9501 black
7
WOMEN’S 3851 KAROLINA SIZE 52–16
DESIGN GUSTAV KRISTENSSON
5101 blue
5109 lilac
5203 dark brown
5303 dark green
8
135 FLEX
33.20
WOMEN’S 3850 SARA SIZE 52–16
135 FLEX
32.30
SIZE 54–16
135 FLEX
34.00
DESIGN GUSTAV KRISTENSSON
5101 blue
5306 petrol
5401 red
5407 plum
9
WOMEN’S 3849 NATHALIE SIZE 52–14
135 FLEX
34.50
SIZE 54–14
135 FLEX
35.90
DESIGN GUSTAV KRISTENSSON
5109 lilac
5203 dark brown
5306 petrol
5501 black
10
TITANIUM
WOMEN’S 3848 LISE SIZE 54–15
TITANIUM
135 FLEX
37.20
DESIGN GUSTAV KRISTENSSON
5101 blue
5109 lilac
5301 green
5501 black
11
WOMEN’S 3846 GUNILLA SIZE 53–18
DESIGN ANNA MÄLSTAD
5101 blue
5206 gold
5401 red
5406 purpur
12
135 FLEX
35.50
WOMEN’S 3844 ANNA SIZE 51–15
135 FLEX
30.30
DESIGN ANNA MÄLSTAD
9101 blue
9404 burgundy
9501 black
13
WOMEN’S 3843 MADELEINE SIZE 55–16
DESIGN ANNA MÄLSTAD
5206 gold
5306 petrol
5401 red
5412 apricot
14
135 FLEX
34.30
WOMEN’S 3842 SOPHIE SIZE 52–18
135 FLEX
29.80
DESIGN ANNA MÄLSTAD
5105 navy blue
5304 olive green
5401 red
5409 light pink
15
WOMEN’S 2464 SALOME SIZE 53–15
135 FLEX
32.70
DESIGN ANNA MÄLSTAD
9101 blue
9109 lilac
9304 olive green
9401 red
17
WOMEN’S 2463 ISADORA SIZE 53–15
DESIGN ANNA MÄLSTAD
9103 light blue
9201 brown
9401 red
18
135 FLEX
32.20
WOMEN’S 2462 JOSEPHINE SIZE 54–15
DESIGN ANNA MÄLSTAD
9101 blue
9201 brown
9203 dark brown
9401 red
9501 black
20
135 FLEX
34.30
WOMEN’S 2460 DORIS SIZE 52–15
135 FLEX
37.00
DESIGN GUSTAV KRISTENSSON
9201 brown
9301 green
9501 black
21
WOMEN’S 2459 MARIE SIZE 55–14
DESIGN GUSTAV KRISTENSSON
9101 blue
9202 light brown
9405 burgundy
22
135 FLEX
36.60
WOMEN’S 2458 TAMARA SIZE 56–15
135 FLEX
32.50
DESIGN CARINA MOLLSJÖ
9201 brown
9401 red
9510 grey
23
WOMEN’S 2457 JOHANNA SIZE 54–15
DESIGN CARINA MOLLSJÖ
9101 blue
9201 brown
9205 beige
9407 plum
24
135 FLEX
35.50
WOMEN’S 2449 NELLY SIZE 50–15
135 FLEX
29.00
SIZE 53–15
135 FLEX
31.00
DESIGN ANNA MÄLSTAD
9101 blue
9110 light lilac
9201 brown
9202 light brown
9401 red
9501 black
25
WOMEN’S 2428 SIRI SIZE 52–17
135 FLEX
OPTICALLY CORRECT CR39 LENSES, ANTI-REFLEX TREATED
9106 dark blue
9201 brown
9202 light brown
9405 burgundy
9501 black
26
32.30
WOMEN’S 2427 ARIEL SIZE 54–15
135 FLEX
33.50
OPTICALLY CORRECT CR39 LENSES, ANTI-REFLEX TREATED
9106 dark blue
9201 brown
9305 emerald green
9401 red
9501 black
27
MEN’S
MEN’S
MEN’S 3739 BILLY SIZE 51–15
TITANIUM
135 FLEX
30.90
DESIGN ANNA MÄLSTAD
5101 blue
5203 dark brown
5509 gun
29
MEN’S 3738 JOHN SIZE 56–16
DESIGN GUSTAV KRISTENSSON
5101 blue
5203 dark brown
5501 black
5509 gun
30
145 FLEX
37.10
TITANIUM
MEN’S 3737 OTTO SIZE 53–17
TITANIUM
140 FLEX
35.70
DESIGN GUSTAV KRISTENSSON
5101 blue
5201 brown
5501 black
31
MEN’S 3736 PATRICK SIZE 55–17
140 FLEX
32.80
SIZE 58–19
145 FLEX
34.10
DESIGN CARINA MOLLSJÖ
5201 brown
5501 black
5509 gun
32
TITANIUM FRONT
MEN’S 3735 MICHAIL SIZE 53–16
TITANIUM FRONT
140 FLEX
34.40
DESIGN CARINA MOLLSJÖ
5101 blue
5201 brown
5301 green
5509 gun
MODEL 2384 CHRIS
33
MEN’S 3734 PER SIZE 51–19
140 FLEX
31.60
SIZE 54–20
140 FLEX
33.50
DESIGN CARINA MOLLSJÖ
5101 blue
5206 gold
5501 black
5509 gun
34
MEN’S 3733 ARTHUR SIZE 49–20
140 FLEX
38.00
DESIGN CARINA MOLLSJÖ
5201 brown
5501 black
5509 gun
35
MEN’S 2393 MIKAEL SIZE 57–17
DESIGN CARINA MOLLSJÖ
9101 blue
9201 brown
9501 black
36
145 FLEX
35.20
MEN’S 2392 JOHAN SIZE 55–17
140 FLEX
33.00
DESIGN ANNA MÄLSTAD
9101 blue
9201 brown
9501 black
37
MEN’S 2371 MAX SIZE 55–16
140 FLEX
OPTICALLY CORRECT CR39 LENSES, ANTI-REFLEX TREATED
9101 blue
9201 brown
9304 olive green
9501 black
9510 grey
38
35.00
39
SKAGA CASES 2012
Case female small Art nr 97001
Case male small Art nr 97003
Case male large Art nr 97005
40
S C A N D I N AV I A N E Y E W E A R S I N C E 1 9 4 8
POS MATERIAL
Banner Art nr 99210 30x120cm / 11,8”x47,2”
Poster Art nr 99216 50x70 cm / 19,7”x27,6”
Plexi platform Art.nr 99207 Small 13 cm / 5,1” Art.nr 99208 Medium 18 cm / 7” Art.nr 99209 Large 24 cm / 9,4” 41
S I C L A I R S E R V I E T T E / S P R AY
50 cartons รก 42 serviettes Art nr 97500
50 spray รก 22 ml Art nr 97501
25 spray antifog รก 22 ml Art nr 97502
20 spray รก 100 ml Art nr 97503
S I N E T T P R O D U C T D I S P L AY
Floor display Art nr 97513 42
6 spray รก 330 ml Art nr 97504
CUSTOMI ZED
Skaga CUSTOMIZED is the result of yet more successful teamwork from Scandinavian Eyewear’s in-house designers and product developers. We have a clear vision of being at the forefront of development. That is why we are constantly working on new ideas. We listen to our customers and the needs and wishes of users. Skaga CUSTOMIZED came about because of the need to be able to choose the same acetate frames with our without pads. The team put their wise heads together; the product was constructed, tested and packed with current accessories. We are now launching the start kit with 3x3 sizes of nose pads, an assembly tool and assembly instructions. All you have to do is refill your toolbox by ordering refill bags after the pads wear out.
97100 97101
Pad box. Swedish version Pad box. English version
97102 97103 97104 97105
Pad arms. Lenght 13 mm Pad arms. Lenght 16 mm Pad arms. Lenght 18 mm Pads tool 0,9 mm
3 pcs 3 pcs 3 pcs
43
M AT E R I A L I N F O R M AT I O N Stainless steel Is mainly contained of chrome. This gives strength, flexibility and durability. The material is extreme resistant against corrosion. Can be manufactured very thin and is therefore suitable for temples. May contain a small amount of nickel. Soldering: Silver solder is used according to traditional methods.
Acetate When people talk about “plastic frames”, they usually mean frames made of acetate. This is true of Scandinavian Eyewear’s “plastic frames”, too. Acetate is not, as many believe, a plastic at all. It is a cellulose-acetate or acetate rayon produced by the acetylation of cellulose (cotton) with a solution of acetic anhydride and sulphuric acid. Acetate frames are nickel-free, but the hinges being used on acetate frames may contain small amounts of nickel.
Titanium This material is being used in the eyeglass industry primarily as a result of the past and present debate on nickel allergies and the occurrence of nickel in certain other materials used to make eyeglass frames. Titanium offers many advantages: low weight, high durability and a high tensile yield limit. As a result, it can be used to make frames that are very thin and yet stand up to the requirements of users. Titanium is as strong as steel, but 45% lighter. Scandinavian Eyewear uses two types of titanium to manufacture frames, Titanium-P and Titanium-B. Titanium-P is 99.0–99.7% pure, while Titanium-B, which is found in our hinge and screws, is about 90% pure. Titanium-B is harder than Titanium-P, and is thus employed where there is more wear and tear. Titanium frames are therefore the best alternative if you are sensitive for example nickel. Sometimes titanium is being used together with acetate, (ex. titanium front and acetate temple) in this case a small amount of nickel can exist in the hinges. The alloy material is magnesium. Since both producing titanium and manufacturing the tools needed to work the material is difficult and expensive, titanium frames are more expensive than similar frames made from other materials. The material has a silver-grey colour. Titanium-P consists of: Titanium 99.0–99.7%, Iron, Carbon, Magnesium less than 1%. Titanium-B consists of: Titanium 90%, Iron 1%, Aluminium 3.5–4.5%, Carbon 0.1% Soldering: Titanium can be soldered but requires use of titanium solder and very high heat.
44
Frames Scandinavian Eyewear uses primarily acetate and monel, which are easy materials to work with. If the material is not specified for a frame, it is made of acetate, monel, nickel silver, stainless steel or titanium.
Earpieces / Templetips Scandinavian Eyewear uses two types of earpieces / templetips – acetate and thermoplastic.
Hinges In most cases, we use traditional hinges from leading European supplier.
Pads Scandinavian Eyewear uses two types of pads – PVC and silicon.
Padarms On titanium frames the padarms are in titanium, on metal frames the material is monel or nickel silver.
Screws On most of our frames there is one or more screws, to the hinge, decor or the glass. These screws are made in stainless steel with one exception, and that is on our titanium frames that have an acetatecovering on the inside of the titanium temples. This acetate-covering is fasten with titanium screws.
Which materials are your frames made of? Our glasses are made of a large number of materials. The most common materials used in making frames are acetate, monel, nickelsilver, stainless steel and titanium. If you are oversensitive to a particular metal, it is a good idea to find out which metals the frames are made of before deciding on your new glasses.
Surface coating of metal frames All Scandinavian Eyewear metal frames have three-layer protection consisting of two electrolyte coatings and a layer of varnish. This makes our frames certified according to EU standards for nickel discharge.
Monel The most common metal used to manufacture eyeglass frames is monel, a nickel-copper alloy with very high tensile strength. This alloy is highly resistant to corrosion, salt water, various acids and alkaline solutions. The material has a glossy silver colour. Monel consists of: nickel 65%, copper 32.4%, iron 1.5%, manganese 1.0%, carbon 0.05%, sulphur 0.001%, silicon 0.02%, aluminium 0.01%, titanium 0.01% Soldering: Silver solder is used according to traditional methods.
Nickel silver Nickel silver contains of 61% copper, 18% nickel and 21% zinc. Often being used on bridges. Soldering: Silver solder is used according to traditional methods.
45
Welcome to www.sestore.se – the easy way to buy eyewear sestore.se is an easy way to buy glasses from Scandinavian Eyewear. By visiting www.sestore.se and logging on with your unique password, you can order frames and spare parts, find detailed product information, such as pictures of frames in all available colours, and information on material, construction and so forth. What´s more, it´s easy for you to see our current stock status – whether we have what you want in stock or when it is expected in. Last but not least – in fact most importantly of all – you can do all of this exactly when it suits you. sestore.se is open 24 hours a day. If you do not already have your own unique password, please contact our sales department at sales@scandinavianeyewear.com. You will, of course, still receive the same personal service as previously, via your contact with our customer service and sales staff.
GRAND PUBLIC PHOTO BY PATRIK SVEDBERG – PRODUCT PHOTO BY B.R.A FOTOSTUDIO – PRINTED BY ESKILS TRYCKERI
NUMBER
NAME
PA G E
3854
Ulrika
5
3853
Emma
6
3852
Mick
7
3851
Karolina
8
3850
Sara
3849
Nathalie
10
3848
Lise
11
3846
Gunilla
12
3844
Anna
13
3843
Madeleine
14
3842
Sophie
15
2464
Salome
17
2463
Isadora
18
2462
Josephine
20
2460
Doris
21
2459
Marie
22
2458
Tamara
23
2457
Johanna
24
2449
Nelly
25
2428
Siri
26
2427
Ariel
27
3739
Billy
29
3738
John
30
3737
Otto
31
3736
Patrick
32
3735
Michail
33
3734
Per
34
3733
Arthur
35
2393
Michael
36
2392
Johan
37
2371
Max
38
9
www.scandinavianeyewear.com
WEBSTORE
www.sestore.se
Scandinavian Eyewear OY PI 98, Sinikalliontle 10 FI-02631 Espoo Phone +358 09 502 10 33 Fax +358 09 502 10 80 FO-nr FI08272334
Scandinavian Eyewear AB Soldattorpsgatan 3, Box 1025 SE-551 11 Jรถnkรถping Phone 86 99 39 00 Fax +46 (0)36 30 53 20 order@scandinavianeyewear.se
Scandinavian Eyewear AB Soldattorpsgatan 3, Box 1025 SE-551 11 Jรถnkรถping Phone +46 (0)36 30 53 00 Fax +46 (0)36 30 53 20 order@scandinavianeyewear.se
Scandinavian Eyewear AS Postboks 105 Sentrum NO-0102 Oslo Phone +47 230 693 10 Fax +47 230 693 11 Org.nr. 982186625 mva order@scandinavianeyewear.se
NORWAY
Scandinavian Eyewear, LLC 14405 W. Colfax Avenue. Suite 200 Lakewood, CO 80401 Phone +1 888 285 9981 Fax +1 888 899 0197 nasales@scandinavianeyewear.com
USA
For further information please contact our export department sales@scandinavianeyewear.com
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