Skaga News Autumn 2010

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Skaga has a heritage that few eyewear brands could rival. We have been making eyewear since 1948 backed by skilled craftsmanship and a long design tradition. That’s why we know what’s required when it comes to both style and function. Our high standards mean our frames are renowned for their simple yet elegant design solutions and the care given to the smallest details.


SAM. You wonder how it happens. Eyewear that is clearly defined as a man’s style emphasising the masculinity of a stylish man isn’t unexpected. But when the same frames worn by a young girl suddenly succeed in bringing out her femininity!? Then you’re surprised and hugely impressed by the designer’s skill. With clean, straight lines and classic colour palette, Sam are hugely successful unisex frames that bring out the attitude of the person wearing them. d e s i g n e r C A RIN A M O L L S J Ö

SAM

DESIGN C A RIN A M O L L S J Ö


h i g h l i g h ts 2374 SAM size 55–16

140 flex

35.90

size 57–16

140 flex

37.10

9107 bluegrey

9201 brown havana

9501 black

5


TESS. The cat-eye shape is high fashion again. The small, neat, very feminine shape first appeared in the 1950s and becomes hot again at regular intervals. The little lightning flash motif at each side of the front is a funky shape, but in a muted tone to create an interesting effect. d e s i g n e r C A RIN A M O L L S J Ă–

TESS

DESIGN C A RIN A M O L L S J Ă–


h i g h l i g h ts 2434 TESS size 53–15

135 flex

35.30

9107 bluegrey

9407 plum

9501 black

7


NINA. These are the frames for women who want and dare. The cerise pink is for those who want to be seen, the black for a slightly classic, cooler look. Nina has a clear 80s-style shape with bold yet soft lines. The triangular shape of the small shiny studs is also very typical of the era. d e s i g n e r a n n a mäl s ta d

NINA

DESIGN A NN A M Ă„ L S T A D


h i g h l i g h ts 2435 NINA size 53–16

135 flex

35.30

RELEASE OCTOBER 2010

9407 cerise pink

9501 black

9


ELLEN. Favourite frames for women who want a dressy yet expressive style. The ”quilted” highgloss shell pattern gives the material a funky shine that creates exciting light play – most effective on the all-black version. With its generous front and high hinge this style is right on trend. d e s i g n e r g u s tav k r i s t e n s s o n

ELLEN

DESIGN G U S T A V K RIS T ENSS O N


h i g h l i g h ts 3693 ELLEN size 51–16

135 flex

35.00

5109 lilac

5201 brown

5401 rust red

5501 black

11


BEA. These frames are an exciting rounded shape that’s more sporty than retro. The fabricinspired checked pattern that glides from the sidepieces over the corners of the front has been rotated diagonally to create a more feminine feeling. The front colours are effectively nuanced from matt out in the corners to shiny in the middle. Don’t miss the fabulous denim blue colour, especially now that light denim blue is so hot in the fashion stakes. d e s i g n e r a n n a mäl s ta d

BEA

DESIGN A NN A M Ä L S T A D


h i g h l i g h ts 3800 BEA size 55–16

135 flex

38.00

5101 denim blue

5201 brown

5504 silver

13


women ’ s


women ’ s 2432 TILDE size 54–14

135 flex

33.90

DESIGN anna mälstad

9201 brown havana

9405 red, brownish havana

9501 black

15


women ’ s 2433 MOA size 51–15

135 flex

31.20

DESIGN anna mälstad release october 2010

9201 brown havana

9401 winered

9501 black

16


women ’ s 3436 TILLY size 56–16

135 flex

33.60

DESIGN seven

5101 dark blue / light blue

5109 dark lilac / light lilac

5201 dark brown / light brown

5401 dark red / red

17


women ’ s 3437 MAJA size 53–17

DESIGN seven

5109 dark lilac / light lilac

5202 dark brown / light brown

5501 black / gun

18

135 flex

34.50


women ’ s 3438 ZARA size 51–17

release october 2010

135 flex

35.00

DESIGN seven

5203 matt brown / shiny brown

5408 matt burgundy / shiny burgundy

5501 matt black / lilac

5504 shiny silver / shiny black

19


women ’ s 3439 AGNES size 53–17

135 flex

30.50

DESIGN seven release october 2010

5201 brown / black

5401 red / black

5501 black / lilac

20


women ’ s 3692 ALICIA size 51–15

135 flex

33.80

SIZE 53–15

135 FLEX

35.00

DESIGN GUSTAV KRISTENSSON

5109 lilac

5201 brown

5301 olive green

5509 gun

21


women ’ s 3694 LAILA size 52–16

135 flex

30.20

SIZE 54–16

135 FLEX

31.40

DESIGN gustav kristensson

5101 dark blue / black

5202 shiny light brown / darkbrown

5405 burgundy / dark burgundy

5509 gun / black

22


women ’ s 3696 JULIA size 50–15

135 flex

31.80

SIZE 52–15

135 FLEX

32.50

DESIGN GUSTAV KRISTENSSON

5101 dark blue

5201 brown

5405 burgundy / gun

5501 black / gun

23


women ’ s 3697 VILMA size 53–16

135 flex

33.80

size 55–16

135 flex

35.10

DESIGN anna mälstad

5101 dark blue

5201 brown

5404 winered

5501 black

24


women ’ s 3698 HEDVIG size 49–15

135 flex

28.00

size 51–15

135 flex

30.00

DESIGN anna mälstad

5107 blue grey

5109 lilac

5201 brown

5304 olive green

25


women ’ s 3699 ELVIRA size 52–16

135 flex

33.80

size 54–16

135 flex

35.00

DESIGN anna mälstad

5101 blue

5201 brown

5501 black

5504 silver

26


women ’ s 3801 ISA size 53–16

135 flex

34.00

size 55–16

135 flex

35.00

DESIGN anna mälstad

5109 lilac

5202 light brown

5405 burgundy

5501 black

27


women ’ s 3802 FANNY size 52–16

DESIGN gustav kristensson

5201 brown

5206 golden brown

5405 burgundy

5501 black

28

135 flex

34.60

Titanium


women ’ s 3803 STELLA size 52–12

Titanium

135 flex

32.30

DESIGN gustav kristensson

5109 lilac

5201 brown

5206 golden brown

5501 black

29


men ’ s


men ’ s 3521 SVERKER size 56–20

145 flex

32.00

DESIGN seven

5106 dark blue

5201 brown

5509 gun

31


men ’ s 3522 FILIP size 54–19

140 flex

29.20

DESIGN seven release october 2010

5201 brown

5504 silver

5509 gun

32


men ’ s 3523 VILMER size 50–18

140 flex

30.60

DESIGN seven

5201 brown/gun

5509 gun

33


men ’ s 3707 ERIC size 55–14

140 flex

33.10

size 57–14

145 flex

34.00

DESIGN carina mollsjö

5107 blue grey

5201 brown

5507 light silver

5509 gun

34


men ’ s 3708 VICTOR size 55–17

140 flex

32.40

size 57–17

145 flex

33.10

titanium

DESIGN carina mollsjö

5107 dark blue grey

5203 dark brown

5507 light silver

5509 gun

35


men ’ s 3710 BEN size 56–13

140 flex

33.40

DESIGN gustav kristensson titanium

5107 blue grey

5201 brown

5501 black

5509 gun

36


37


K I D ’s


KID’s 3131 ALEX size 40–16

120 flex

22.80

size 42–16

120 flex

24.00

DESIGN anna hellgren

5101 blue

5202 light brown

5401 red

5501 black

39


KID’s 3132 MIO size 44–16

120 flex

26.50

size 46–16

120 flex

27.70

DESIGN anna hellgren

5112 blue Heart pendant on temple

5202 light brown Flower pendant on temple

5408 pink Flower pendant on temple

5501 black Flower pendant on temple

40


41



Welcome to www.sestore.se – the easy way to buy eyewear

sestore.se is an easy way to buy glasses from Scandinavian Eyewear. By visiting www.sestore.se and logging on with your unique password, you can order frames and spare parts, find detailed product information, such as pictures of frames in all available colours, and information on material, construction and so forth. What´s more, it´s easy for you to see our current stock status – whether we have what you want in stock or when it is expected in. Last but not least – in fact most importantly of all – you can do all of this exactly when it suits you. sestore.se is open 24 hours a day. If you do not already have your own unique password, please contact our sales department at sales@scandinavianeyewear.com. You will, of course, still receive the same personal service as previously, via your contact with our customer service and sales staff.



Customi zed

Skaga CUSTOMIZED is the result of yet more successful teamwork from Scandinavian Eyewear’s in-house designers and product developers. We have a clear vision of being at the forefront of development. That is why we are constantly working on new ideas. We listen to our customers and the needs and wishes of users. Skaga CUSTOMIZED came about because of the need to be able to choose the same acetate frames with our without pads. The team put their wise heads together; the product was constructed, tested and packed with current accessories. We are now launching the start kit with 3x3 sizes of nose pads, an assembly tool and assembly instructions. All you have to do is refill your toolbox by ordering refill bags after the pads wear out.

97100 Padsbox. Swedish version 97101 Padsbox. English version 97102 97103 97104 97105

Padsarms. Lenght 13 mm 3 pcs Padsarms. Lenght 16 mm 3 pcs Padsarms. Lenght 18 mm 3 pcs Pads Tool


number

PA G E

NAME

PA G E

2374 Sam

5

3439 Agnes

20

2432 Tilde

15

3131 Alex

39

2433 Moa

16

3692 Alicia

21

2434 Tess

7

3800 Bea

13

2435 Nina

9

3710 Ben

36

3131 Alex

39

3707 Eric

34

3132 Mio

40

3693 Ellen

11

3436 Tilly

17

3699 Elvira

26

3437 Maja

18

3802 Fanny

28

3438 Zara

19

3522 Filip

32

3439 Agnes

20

3698 Hedvig

25

3521 Sverker

31

3801 Isa

27

3522 Filip

32

3696 Julia

23

3523 Vilmer

33

3694 Laila

22

3692 Alicia

21

3437 Maja

18

3693 Ellen

11

3132 Mio

40

3694 Laila

22

2433 Moa

16

3696 Julia

23

2435 Nina

9

3697 Vilma

24

2374 Sam

5

3698 Hedvig

25

3803 Stella

29

3699 Elvira

26

3521 Sverker

31

3707 Eric

34

2434 Tess

7

3708 Victor

35

2432 Tilde

15

3710 Ben

36

3436 Tilly

17

3800 Bea

13

3708 Victor

35

3801 Isa

27

3697 Vilma

24

3802 Fanny

28

3523 Vilmer

33

3803 Stella

29

3438 Zara

19


LOW

PHOTO BY B.R.A FOTOSTUDIO – ULRIKA GÖRANSSON – PATRIK SVEDBERG

PRINTED BY ESKILS TRYCKERI


www.scandinavianeyewear.com

Webstore

www.sestore.se

Imagebank

Scandinavian Eyewear AB Soldattorpsgatan 3, Box 1025 SE-551 11 Jรถnkรถping Phone 86 99 39 00 Fax +46 (0)36 30 53 20 order@scandinavianeyewear.se

Scandinavian Eyewear AB Soldattorpsgatan 3, Box 1025 SE-551 11 Jรถnkรถping Phone +46 (0)36 30 53 00 Fax +46 (0)36 30 53 20 order@scandinavianeyewear.se Scandinavian Eyewear OY PI 98, Sinikalliontle 10 FI-02631 Espoo Phone +358 09 502 10 33 Fax +358 09 502 10 80 FO-nr FI08272334

FINLAND

Scandinavian Eyewear AS Postboks 105 Sentrum NO-0102 Oslo Phone +47 230 693 10 Fax +47 230 693 11 Org.nr. 982186625 mva

NORWAY

www.seimage.se

For further information please contact our export department sales@scandinavianeyewear.com

Estonia, Iceland, The Netherlands, Poland, Switzerland and United Kingdom

we are also represented in THE following markets

DENMARK

SWEDEN

Scandinavian Eyewear, LLC 14405 W. Colfax Avenue. Suite 200 Lakewood, CO 80401 Phone +1 888 285 9981 Fax +1 888 899 0197

USA


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