DESIGN PROPOSAL DEA 3301: DESIGN UX STUDIO | FALL 2018
PREPARED FOR:
PROPOSED BY :
Cornell Law School Myron Taylor Hall Ithaca, NY 14853, USA www.lawschool.cornell.edu/
Sarah Black Isabelle Doubleday Olivia Heim Nicolas Piau-Azéma
CONTENTS 2 Concept
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Visual Identity
Interior Re-Designs
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29 30 34 38
Mood Board Materials Furniture Signage Wall Decals
Key Changes Career Services Alumni Affairs & Development Admissions
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Project Outline
Research 7 Survey Results 8 Case Study 9 Interviews 11 External Research 13 Personas 14 Persona Walkthrough
Proposed by Sarah Black Isabelle Doubleday Olivia Heim Nico Piau-AzĂŠma
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CONCEPT Incorporating contemporary design elements to highlight tradition and create a unified visual identity.
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PROJECT OUTLINE The aim of this project is to create a coherent visual identity for Cornell Law that will be used across all brand collateral and drive the design of the interior spaces. Cornell Law should be attracting the best students. In order to do so, they need to have facilities that are aligned with their status as a topranked Law School.
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Research & Concept
We conducted research and interviews to help identify key issues with these spaces and to understand what the users of these offices are looking for in the redesign. This allowed us to prioritize what we needed to focus on for each particular design iteration. An overarching concept was developed to help drive all creative decisions regarding the branding and interior designs. A single concept was critical in ensuring that the spaces were visually coherent with each other as well as with the visual identity of Cornell Law School.
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02:
Visual Identity
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Interior Re-Designs
Career Services Office Function
Serves students and alumni interested in careers by connecting them with employers
wishing to recruit and hire Cornellians.
Aesthetic
An inviting, resource based office where students can feel comfortable walking in and
asking for guidance.
Resources
Allow for a self-guided experience through the use of technology. Readily provide
career-related documents.
Alumni Affairs & Development Office Function
Maintain relationships with Cornell Law School alumni and provide a space where
meetings can take place.
Aesthetic
Represent how the school has progressed by delivering the most up-to-date visual
identity.
Resources
Resources that reflect the positive impact of alumni donations and how the school
plans to put future donations to use.
Alumni Affairs & Development Office Function
Inspire prospective students and be a central place for students to learn more about
Cornell Law School.
Aesthetic
Embody the best qualities of the school and deliver a unified brand to prospective
students.
Resources
Provide easily accessible information to students regarding all aspects of the school.
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RESEARCH RESEARCH 7 Survey Results 8 Case Study 9 Interviews 11 External Research 13 Personas 14 Persona Walkthrough
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SURVEY RESULTS A survey was sent to current and prospective Cornell Law Students to understand their thoughts on the current design and to recognize what changes they would like to see implemented in the redesign of the school. What type of spaces do you prefer to spend time in?
What are your thoughts on the current design of the Law School?
Industrial I like it the way it is
Traditional
The survey made it clear to us that while students do appreciate the traditional Collegiate Gothic Style, they would also welcome modern elements in a more updated space. Updating the traditional elements with modern accents would be something generally well recieved by the students using the space.
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CASE STUDY Princeton University A recent renovation brings together the traditional structure of a Collegiate-Gothic-styled building with modern elements to create a contemporary yet historic feel. The heavy qualities of the building (ie. the stone and wood siding of the walls) feel even more exaggerated with the simplicity of the new design.
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INTERVIEW:
EDUCATIONAL FACILITIES DESIGNER How are Admissions and Alumni Development Offices typically designed to successfully attract prospective students?
Spaces like the Admissions Office and Alumni & Development Office are key areas that must reflect the values of the Law School. They are some of the first places that prospective students and donors visit and make judgements about. As a result, they must convey and inspire confidence. These spaces are also areas where sensitive and confidential conversations take place. They must exude warmth and homeyness by providing comfortable seating and warm lighting. Small, intimate seating must also be available to allow for individual conversations to take place.
KEY TAKEAWAYS: • • • • •
Must reflect the values of the school Needs to convey a sense of confidence Spaces must be condusive to private conversations Should have a homey feel to make visitors feel comfortable.
Wakeforest University recently redesigned their Admissions Office to feel warm and allow for private conversations.
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INTERVIEW:
PROSPECTIVE LAW SCHOOL STUDENT What do students look for and expect to see in future Law Schools and their Admissions/Career Services offices?
Through interview and observation, it has become clear that the Admissions and Career Services offices should make information readily available to students the moment they walk in. Many students enter offices not wanting to have long conversations with staff or spend time waiting to speak with someone. In order to do this, it is important that there is are a variety of ways students can easily gather information, whether that be with the integration of modern technology, stands and shelves for print material, or a seating area where they can sit down and read about the school.
KEY TAKEAWAYS: •
•
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Must provide students with many easy ways to access information. Must be an open, inviting space that students are comfortable in. Career office must provide information that guides employment after graduation. Stanford’s Law School has redesigned their reception area to incorporate modern technology and spaces for print resources.
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EXTERNAL RESEARCH 01 CAREER OPPORTUNITIES MUST BE EMPHASIZED
02 STUDENTS LIKE TO USE TECHNOLOGY TO ACCESS INFORMATION
Law School students are uncertain about job opportunities after
Facilities such as Career Services and Admissions offices
graduation. Through resources and design, we will emphasize
need to be spaces that allow students to individially access
the opportunities that going to Law School will provide thereby
information without needing to book an appointment. Incor-
supporting current students and attracting new applicants.
porating virtual self-guided resources into these offices is one way to overcome this.
03 ALUMNI WANT TO FEEL THEY CAN CONNECT WITH THE SCHOOL
04 MARKET LIKE A SMALL SCHOOL WITH A UNIFIED IDENTITY
The best way for schools to attract more students and guar-
In 2011, the number of applicants to Law Schools ranked in
entee alumni giving is to use marketing material and school
the top 20 dropped. Additionally, schools are cutting their
events to develop a bond between student and school. This
classes to maintain the caliber of the student body, ensure
can be done by creating a unified visual identity that people
quality of education, and keep ranking high. Students are
can connect with and by having spaces that are condusive to
attracted to small schools for these reasons. Marketing
conversations and meetings.
the school as unified and intimate through a streamlined aesthetic will attract more students.
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The Washington Post - Why Law Schools are Losing Relevance - and How They’re Trying to Win it Back
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Interview with Educational Facilities Designer
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Alumni Giving - The Alumni Factor
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Bloomberg - The Best Law Schools Are Attracting Fewer Students
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WORKPLACE DESIGN RESEARCH: ENVIRONMENTAL PSYCHOLOGY HOMEYNESS When spaces resemble a home and have the same warm feelings and characteristics, people feel more comfortable engaging with the space. Our offices are designed with home-like living arrangments to help welcome people into the spaces upon arrival this includes soft seating, warm lighting, etc.
PRIVACY People like to be able to regulate social interactions, especially in workplace environments. We considered desk arrangement and office configuration to best allow for employees to be able to regulate social interactions. This includes the insertion of partitions or spatial barriers in the form of furniture.
COGNITIVE APPRAISAL Human reactions to the environment are highly influenced by the symbolism of the setting. By using wall decals with brand imagery and by keeping the color scheme consistent with Cornell’s visual identity, it reminds the staff and visitors of the space’s purpose.
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PERSONAS Given our research on the needs of the users of the Cornell Law School, we put together hypothetical personas to help inform our design.
By prioritizing user needs we aim to improve the user experience and the efficiency of the three spaces.
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Persona Walkthrough KEY POINTS OF INTEREST IN EACH OF THE THREE SPACES
VERSION II ADMISSIONS
BOOKCASE WITH ADMISSIONS INFORMATION
BRANDING
WAITING AREA
GUIDED RESOURCES WALL POSTERS: INFORMATION
INTRO TO SPACE
WALL POSTERS: INFORMATION
CAREER SERVICES
The spaces have particular landmarks that help guide the wayfinding and increase access to information for all students and visitors to the spaces. Depending on the office, these landmarks include study areas or posters to attract people into the offices, iPads or information stands to give people self-guided access to information, or waiting areas to ensure they are comfortable while seated in the spaces.
CAREER SERVICES VERSION 2 FLOOR PLAN 1/8'' = 1'-0''
0
2
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GUIDED RESOURCES
SELF-GUIDED RESOURCES WAITING AREA
IPADS WITH CAREER RESOURCES
STUDY AREA TO ATTRACT STUDENTS
ALUMNI AFFAIRS
GUIDED RESOURCES
WAITING AREA
STUDY AREA: ATTRACTS STUDENTS
WALL POSTERS: INFORMATION
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VISUAL IDENTITY 17 19 21 23 25
Mood Board Materials Furniture Signage Wall Graphics
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MOOD BOARD BRANDED ELEMENTS TO GIVE SPACES A SENSE OF PLACE
WROUGHT IRON AND WOOD TO HIGHLIGHT CURRENT BUILDING MATERIALS
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SIMPLE FURNITURE ALONGSIDE PATTERNED FABRICS AND TEXTURES
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MATERIALS Finishes & Fabrics Version 01
Dark Finsihed Oak
Brushed Wrought Iron
Burgundy Carpet (Current Interior)
Light Grey Wood Laminate
White Paint
Bright Beige Woven Fabric
Light Red Fabric
Woven Teal Fabric
The materials in Version 1 were chosen to compliment the current wall-to-wall burgundy carpet and dark finished oak. With the brushed wrought iron and lighter beige /grey tones, we hope to bring in contemporary elements that highlight the more historic finishes of the building. The red fabrics help to tie in the traditional Cornell theme and compliment the branded elments in the space.
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Version 02
ADDED INTO V2
Grey Stone Tiles
Dark Oak Hardwood
Woven Teal Fabric
Light Red Fabric
Brushed Wrought Iron
Light Grey Wood Laminate
Teal-Grey Carpet Texture
Light Grey Suede
Version 2 excludes the Burgundy carpet and the light grey desks and adds in stone and textured beige and grey fabrics. These finishes and fabrics were chosen to help bring the beautiful historical aspects of the building into the offices.
Bright Beige Woven Fabric
Warm Grey Carpet Texture
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FURNITURE Version 01
Pottery Barn Tanner Coffee Table $399.99
West Elm Carlo Mid-Century Chair $300.00
Ikea Vimle Sofa $640.00
Possible Materials
Burgundy Carpet (Current Interior)
Light Red Fabric
Bright Beige Woven Fabric
Woven Teal Fabric
*NOT PRECISELY THE FURNITURE IN THE RENDERS.
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Version 02
West Elm Streamline Coffee Table $318.00
West Elm Drake Chair $400.00
West Elm Helvetica Desk Chair
West Elm Brass Task Lamp
$399.00
$199.00
Possible Materials
Teal-Grey Carpet Texture
Light Grey Suede
Woven Teal Fabric
Light Red Fabric
Bright Beige Woven Fabric
Warm Grey Carpet Texture
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SIGNAGE Wayfinding & Branding Visuals LEVEL 1 MYRON TAYLOR HALL 184
Landis Auditorium
181
Breakout
182,186
Lecture Halls
115
Commons (Jane Foster Wing)
165A
Foyer
182,186
Restrooms
MYRON TAYLOR ELEVATORS TO 115
Admissions (Jane Foster Wing)
390
Moot Court
L28
Zhu Workshop Room (Hughes Hall)
G80 - G90
Classrooms G80-G90
20050
Main Lobbby / Entrance
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Jane Foster Elevators
Using the color scheme and ensuring compositions are simply designed, banners, posters, and wayfinding signage throughout the buildings will maintain a sophisticated, clean look.
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SIGNAGE Highlighting Students + Alumni The current wall graphics have little to do with the school or the spaces they are near. Having school-related graphics on the exterior walls of the offices will help to entice people to go inside. It will also keep the brand consistent throughout the entire school. Current Wall Graphics
Alumni & Development
Career Services
Admissions
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WALL GRAPHICS Illustrations The digital illustrations of the Law School / Cornell Campus bring in an artistic element that is consistent with the Cornell brand. The black and white colors add flexibility as many colors can be placed alongside the decals. The simplified illustrations of old historic buildings present a contemporary rendition on traditional photography.
Illustration 2
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Office-Specific Decals The illustrations of the Law School / Cornell Campus bring in an artistic element that is consistent with the Cornell brand.
Career Center DecalWall graphics like this one help students feel inspired.
Alumni Affairs DecalA timeline outside of Alumni Affairs educates people about Cornell Law’s impressive history.
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INTERIOR REDESIGN 29 30 34 38
Key Changes Career Services Alumni Affairs & Development Admissions
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KEY CHANGES Version 01 • Added signage to help identify the office. • Incorporated new materials that were more complimentary of the existing carpet and furniture. • Included a seating area near the front entrance. • Rearranged the desks and furniture. • Added in graphic elements on walls to enhance the visual identity of the three offices. • Included more opportunities for modern technology.
Version 02 • Took out the carpet and put stone in to bring in the historical elements of the building. • Changed the composition of the ceiling to enhance acoustics and make the space feel warmer. • Upgraded the furniture to higher-quality materials in order to incorporate more modern styles. • Created hallway information stands so students can find self-guided information. • Created sliding doors to open up the space and allow for more natural light.
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CAREER SERVICES VERSION 1 FLOOR PLAN
CAREER SERVICES VERSION 21 FLOOR PLAN 1/8'' = 1'-0''
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VERSION 1 RENDER
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CAREER SERVICES VERSION 2 FLOOR PLAN
CAREER SERVICES VERSION 2 FLOOR PLAN 1/8'' = 1'-0''
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1
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VERSION 2 RENDER
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ALUMNI AFFAIRS VERSION 1 FLOOR PLAN
ALUMNI AFFAIRS VERSION 1 FLOOR PLAN 1/8'' = 1'-0''
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VERSION 1 RENDER
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ALUMNI AFFAIRS & DEVELOPMENT VERSION 2 FLOOR PLAN
ALUMNI AFFAIRS VERSION 2 FLOOR PLAN 1/8'' = 1'-0''
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1
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VERSION 2 RENDER
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ADMISSIONS VERSION 1 FLOOR PLAN
1 ADMISSIONS VERSION 1 2 ALUMNI AFFAIRS VERSION FLOOR PLAN 1/8'' = 1'-0''
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2
6
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VERSION 1 RENDER
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ADMISSIONS VERSION 2 FLOOR PLAN
ADMISSIONS VERSION 2 2 ALUMNI AFFAIRS VERSION FLOOR PLAN 1/8'' = 1'-0''
0
2
6
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VERSION 2 RENDER
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PREPARED FOR:
PROPOSED BY :
Cornell Law School Myron Taylor Hall Ithaca, NY 14853, USA www.lawschool.cornell.edu/
Sarah Black Isabelle Doubleday Olivia Heim Nicolas Piau-Azéma