Brand Style Guide V1 | July 2019
Contents
1
3
Brand Story Our aim and core values
2
Logo Guide
Our logotype and brandmark
Color Guide
5
Applications
How to apply these guidelines
Color scheme and color ratios
4
Typeface Guide Font selection and usage
1
Brand Story Our aim is to rethink how people consume caffeine and stay energized throughout the day. The energy drink market is saturated with aggressive, intense products filled with sugar and chemicals. We wanted to create an option for people who don’t love coffee but aren’t not ready to take caffeine pills or drink 25 grams of sugar in one go. We believe everyone deserves to feel energized and excited all day every day.
2
Logo Guide
Our logo is modified Recoleta and only exists as a vectorized shape. It is never appropriate to modify or change any aspect of the logo, aside from color and size.
E le
ic ctr
Blue
Light
ni n
g
3
Color Guide
The colors we use represent energy and excitement. Our primary colors are Carmine Red and Electric Blue, and our secondary colors are Lightning Yellow, Black, and White.
w lo el
Y
ac
Bl
k
Specifications Electric Blue - R20, G119, B251 (#1477FB) C
ar
m
in
Carmine Red - R252, G15, B65 (#FC0F41)
Lightning Yellow - R248, G236, B92 (#F8EC5C)
eR ed
e W h it
Black - R0, G0, B0 (#000000)
White - R255, G255, B255 (#FFFFFF)
4
Typeface Guide
We generally like to use sentence-case in all of our visual assets to allow for better legibility. Refrain from using all capitals or lowercase characters unless absolutely necessary. Our two typefaces are Recoleta and Kohinoor Telugu.
Recoleta
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 !@#$%&*,.
Kohinoor Telugu
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 !@#$%&*,.
Used for all headings and subheadings
For all other copy and main body text
General Note: Recoleta is used in only SemiBold, while Kohinoor Telugu’s entire font family can be used. This means Kohinoor Telugu Light/Regular/Medium/SemiBold/Bold are acceptable.
The following are examples of the logo/color/ typeface guidelines coming together to create brand-approved graphics and compositions. Print Advertisements
5
Applications
5
Applications Print Advertisements
5
Applications Print Advertisements
Last updated August 2019