MARTHA’S EXPRESS DESIGN PROPOSAL
CONVENIENTLY HEALTHY OLIVIA HEIM, ISABELLE DOUBLEDAY, SARAH BLACK
TABLE of CONTENTS Concept/Vision __________________________ 1 Survey Results __________________________ 2 Inspiration/Color Scheme ____________________ 3 Logo Proposals __________________________ 4 Application Design ________________________ 8 Menu Design ____________________________ 9 Section Drawings/Floor Plan __________________ 10 Renderings_____________________________ 11
CONVENIENTLY HEALTHY. Doing well means eating well. Cornell students should not have to sacrifice health for convenience.
1
SURVEY RESULTS
The Cornell community prefers a healthy and organic cafe that prioritizes food and aesthetics.
Important Characteristic of Favorite Lunch Spot; The food
Preferred Cafe Style; Earthy/ Hipster
2
Possible Improvements; Make the Space More Desirable
COLOR SCHEME Martha’s new color scheme uses fresh earth tones and raw, natural materials to achieve a modern and organic look.
PRIMARY COLOR PALETTE
BRIGHT WHITE HEX: FFFFFF
LIGHT GREEN
DARK GREEN
BLACK
HEX: 83A16A
HEX: 2B4528
HEX: 000000
SECONDARY COLOR PALETTE
TEXTURE & MATERIAL
LIGHT GREY
BLUSH
HEX: C9C9C8
HEX: E7C3CD
3
NATURAL WOOD
BRUSHED METAL
IRON
LOGO PROPOSAL 1
MONOGRAM
4
LOGO PROPOSAL 2
EXPRESS est. 1913
VARIATION
EXPRESS est. 1913
EXPRESS est. 1913
5
EXPRESS est. 1913
LOGO PROPOSAL 3
VARIATION
6
LOGO COMPARISON LOGO 1
LOGO 2
LOGO 3
EXPRESS est. 1913
SURVEY RESULTS; Preferred Logo
Survey results indicate that the majority of participants prefer Logo #2.
7
APPLICATION DESIGN
Martha’s packaging and apparel will be made of recyclable/ compostable, sustainable materials.
8
MENU DESIGN W/ LOGO 1
W/ LOGO 2
W/ LOGO 3
Personalization and efficiency are at the heart of the design of the Martha’s Express menu. This ensures that students can quickly choose their own ingredients by creating a legible and simple menu.
9
FLOOR PLAN & SECTION DRAWINGS A
B
B’
C
C’
A’
10
RENDERINGS
11
RENDERINGS
12 13
RENDERINGS
12
THANK YOU!
DEA 1500 DESIGN GRAPHICS & VISUALIZATION SPRING 2018
SARAH BLACK | SCB275@CORNELL.EDU OLIVIA HEIM | OH66@CORNELL.EDU ISABELLE DOUBLEDAY | IBD4@CORNELL.EDU