MARTHAS

MARTHA’S EXPRESS DESIGN PROPOSAL

CONVENIENTLY HEALTHY OLIVIA HEIM, ISABELLE DOUBLEDAY, SARAH BLACK

TABLE of CONTENTS Concept/Vision __________________________ 1 Survey Results __________________________ 2 Inspiration/Color Scheme ____________________ 3 Logo Proposals __________________________ 4 Application Design ________________________ 8 Menu Design ____________________________ 9 Section Drawings/Floor Plan __________________ 10 Renderings_____________________________ 11

CONVENIENTLY HEALTHY. Doing well means eating well.

Cornell students should not have to sacrifice health for convenience.

1

SURVEY RESULTS

The Cornell community prefers a healthy and organic cafe that prioritizes food and aesthetics.

Important Characteristic of Favorite Lunch Spot; The food

Preferred Cafe Style; Earthy/ Hipster

2

Possible Improvements; Make the Space More Desirable

COLOR SCHEME Martha’s new color scheme uses fresh earth tones and raw, natural materials to achieve a modern and organic look.

PRIMARY COLOR PALETTE

BRIGHT WHITE HEX: FFFFFF

LIGHT GREEN

DARK GREEN

BLACK

HEX: 83A16A

HEX: 2B4528

HEX: 000000

SECONDARY COLOR PALETTE

TEXTURE & MATERIAL

LIGHT GREY

BLUSH

HEX: C9C9C8

HEX: E7C3CD

3

NATURAL WOOD

BRUSHED METAL

IRON

LOGO PROPOSAL 1

MONOGRAM

4

LOGO PROPOSAL 2

EXPRESS est. 1913

VARIATION

EXPRESS est. 1913

EXPRESS est. 1913

5

EXPRESS est. 1913

LOGO PROPOSAL 3

VARIATION

6

LOGO COMPARISON LOGO 1

LOGO 2

LOGO 3

EXPRESS est. 1913

SURVEY RESULTS; Preferred Logo

Survey results indicate that the majority of participants prefer Logo #2.

7

APPLICATION DESIGN

Martha’s packaging and apparel will be made of recyclable/ compostable, sustainable materials.

8

MENU DESIGN W/ LOGO 1

W/ LOGO 2

W/ LOGO 3

Personalization and efficiency are at the heart of the design of the Martha’s Express menu.

This ensures that students can quickly choose their own ingredients by creating a legible and simple menu.

9

FLOOR PLAN & SECTION DRAWINGS A

B

B’

C

C’

A’

10

RENDERINGS

11

RENDERINGS

12 13

RENDERINGS

12

THANK YOU!

DEA 1500 DESIGN GRAPHICS & VISUALIZATION SPRING 2018

SARAH BLACK | SCB275@CORNELL.EDU OLIVIA HEIM | OH66@CORNELL.EDU ISABELLE DOUBLEDAY | IBD4@CORNELL.EDU