FVAS broch July 2017

Unlocking the Food Value Chain:

Premium Food into Asia

One of the first ARC Industry Transformation Research Grants, this research hub is focused on growing and transforming the Australian Food Industry through export across Asia, by collaborating to build and apply new innovations and capabilities.

www.foodvaluechain.unimelb.edu.au

Multi Disciplinary Integrative Research to Solve Problems Gain insights to unlock Asian consumer behaviour and market levers, and inform innovation in ingredient use, consumer experience, product design and packaging and their impact on the supply chain. These insights will advance the positioning of Australia as a premium brand creator and lead to a sustained competitive advantage. Take all of that and integrate it together and we solve problems in a different way.

Market analytics

E-commerce

Accessing and analysing intellectual property assets across Asia Pacific to understand Asian premium market trends and opportunities.

Brand and consumer experience enhancement through creation of consumer engagement models for building authenticity and trust.

Research focused on: – IP database analysis – Novel usage of consumer inputs for unlocking investments in knowledge spaces

Anticounterfeiting

Industry Engagement

Food security and brand enhancement through anticounterfeiting methods.

Reports and workshops for export to Asia.

Research focused on: – Anticounterfeiting analysis for effectiveness – Strategies and methods for anticounterfeiting – Case studies

Custom strategic partnerships to fit the business need.

Packaging

Consumer insights

Food security through innovative packaging.

Deep insights into the Asian consumer for application to Australian export opportunities.

Research focused on: – Food safe dyes that change with temperature or pressure that can be reversible or irreversible.

Research focused on: – Country of origin – Provenance – Re gifting – Concept database

Supply chain

Sensory

Modeling supply chain decisions to optimise supply chain design and maximise export returns.

Understanding the Asian export market- measuring consumer engagement and brand/product positioning with Asian consumers.

Research focused on: – Trade off of 16 elements across supply chain for decision analysis – Decision trees for supply chain – Case studies for export

Encapsulation / emulsion Premium product engineering through technology.

Research focused on: – Flavour and nutrient enhancement via encapsulation and emulsions

Research focused on: – Biometric app development for emotion measurement – Predictive biometric model of liking – Qualitative analysis method analysis of product/ package cultural differences

‘Unlocking the Food Value Chain: Australian food industry transformation for Association of South-East Asian Nations (ASEAN) markets’ is an Australian Research Council (ARC) supported initiative delivering inter-disciplinary research to unlock a significant market opportunity for exporting premium Australian products.

Come and work with us Check out the website: www.foodvaluechain.unimelb.edu.au Contact us at: +61 3 9035 4786 or food-value-chain@unimelb.edu.au Hub Manager, Level 3, 780 Elizabeth Street, Parkville 3010 Victoria

Centre for Transformative Innovation