GUIDE TO GROUP BENEFITS
Welcome to Emerald Cruises Group Travel
We’re pleased to introduce our new Group Benefit Program designed to help you make more group bookings. We have added enhanced amenities and savings to make your group offerings even more attractive to your clients. You also get the expertise of our Sales and dedicated Groups Teams to help grow your agency’s group business.
Emerald Harmony Pool
E-bike rides
10+ WHAT CONSTITUTES A GROUP?
Depending on the destination, as few as 10 people can be considered a group. We’re also happy to cater to groups up to 90 guests.
WHY DO PEOPLE TRAVEL TOGETHER AS A GROUP?
Exploring Common Interests
People enjoy traveling with others who share their interests and enjoy exploring and learning about new destinations, cultures, scenery, or wildlife.
Just to Get Away
Friends or family often like to get away together on a planned, all-inclusive itinerary, sometimes with a destination or special event as the focus, such as a family reunion, anniversary, or birthday.
For a Sense of Community
Clients traveling solo often appreciate joining other likeminded travelers, leading to friendships that can evolve into annual organized group trips.
Richer, More Specialized Experiences
For clients who want a more unique travel experience, Escorted Group Departures are a great option. They add an exclusive element to group packages and are great for attracting clients seeking extra peace of mind.
Bonus Agency Benefit: Growth Through Groups
Offering specialized group travel services can build word-of-mouth in your community. Your dedicated group tours can attract new business, increase your client base, and can lead to repeat group bookings.
Marketing Support
Support & Marketing Commitment
Your Group Sales Manager will assist you with choosing the trip that best suits your group
We can provide you with a customizable flyer you can use to promote your group trip
Your dedicated groups team will assist you with questions and reservations to provide excellent service to you and your group
Your Regional Sales Director can provide you with the following to attract guests to join your group
Specific product and sales training for your staff
A power point presentation or webinar for you and your guests
A travel night or virtual travel show, with a special incentive to reserve within two weeks of the presentation
Additional Marketing & Sales Support
Emails – once sailed, personalized EmeraldEXPLORER emails
Dedicated training and support from your Regional Sales Director
Creating an annual business and marketing plan with your Regional Sales Director
Charters – Inquire about our options for full and partial ship chartering: Charters-incentives@scenicusa.com
Educational FAMs – a variety of touring and river cruising FAMs offered annually to upskill agency consultants to become product specialists
Regional Sales Directors’ Contact Information:
Support & Marketing Commitment
A marketing plan for the group departure to share with your Regional Sales Director and Group Sales Manager
Usage of Social Media channels to promote group
Send out customizable flyer to your database
1
Group Marketing
Helpful tips for targeting and creating group business within your local community:
Promote your group and agency wherever you go
Opportunities to attract new business are around every corner.
2
Market within your local community clubs
E.g. Wine & Culinary, Alumni, Spa & Wellness, Country & Yacht Clubs and Continuing Education groups.
3
Become involved in your local commerce/community
This can lead to corporate clients and other business for your agency, e.g. Rotary or Chamber of Commerce.
Visit Agent Academy emeraldcruises.com/travel-advisor-hub
Online booking system id.scenicglobal.com
4
Conduct an event virtually Hold a virtual meeting via an online chat or video conference service with prospective guests. You can make it a fun event by adding trivia questions and other travel-themed contests.
Programs
Take short courses to learn about our portfolio of products and unique selling points to help you convert sales Connect with unlimited 24 hour a day access on any digital device Pause and return mid-course and continue learning at a time convenient for you
Take CLIA accredited courses
Book 24/7 with our user friendly online system Create quotes and secure bookings for your guests, while viewing live inventory and current offers
Make credit card payments
LUXURY YACHTS THAT REDEFINE EXTRAORDINARY
Marina Toys
Enjoy our marina toys during swim stops, including snorkeling equipment, paddleboards, Kayaks, and even a trampoline.
Marina Platform
Take a dip in the sea with ease as your captain drops anchor for swim stops on select days. Enjoy our tender, zodiacs, SEABOBS, floating platforms, stand-up paddle boards, and an Aguaglide trampoline. Relax on floating mats, explore underwater worlds with snorkeling sets and water sports vests.
La Cucina Terrace
Find the perfect spot for unwinding with friends and family on our large outdoor terrace situated at the aft of La Cucina Dining.
Aqua Pool & Café
Take a leisurely dip in the pool between light refreshments, with expansive views of the unfolding panoramas located at the aft of the yacht.
The Sky Bar
Head to the Sky Bar on the Sky Deck to relax in the Spa Pool as you enjoy the glorious ocean vistas with a delicious drink in hand.
Observation Lounge
Enjoy unrivaled ocean views in comfort, looking out for marine life and approaching land. Or, simply relax with a good book.
Observation Deck
Take a prime position as we sail in and out of beautiful ports. Don’t forget your camera, as wonderful views continue to present themselves. Emerald Kaia’s Observation Sun Deck also features a spa pool and outdoor lounges to enjoy the yachting lifestyle.
Amici Bar & Lounge
Meet new-found friends for great conversation in stylish surroundings, as our bar staff serve your favorite drinks.
La Cucina Dining
Savor fine dining from an á la carte menu, as well as a breakfast and lunch buffet, in a stylish setting, with tables designed for couples and groups.
Elements Spa & Wellness
Treat yourself to a spa treatment*, book a hair appointment*, relax in the sauna or work out in our well-equipped gym.
*Available at additional cost.
OUR AWARD-WINNING
EUROPE RIVER STAR-SHIPS
Horizon Terrace
Take full advantage of the passing views as you enjoy a light breakfast or lunch in the indoor/outdoor terrace separated by floor-to-ceiling glass windows.
Sun Deck
Enjoy the best views of the river from this spacious vantage point. Bask in the sunshine as you enjoy a drink or challenge a fellow guest to some putting.
Pool & Evening Cinema†
Have a leisurely swim with incredible views thanks to floor to ceiling windows and retractable roof. On select evenings, this space transforms into an evening cinema.
†Emerald Radiance on the Douro River does not have an indoor pool/cinema, instead there is a spa-style Serenity Pool on the Sun Deck.
Wellness Area
Take care of mind, body and soul as you enjoy a range of spa treatments* or maintain your fitness in our well-equipped center.
*Available at additional cost.
Suites & Staterooms
Boasting some of most stylish suites and staterooms available on Europe’s rivers, our Star-Ships are of a standard you would expect from a world-class hotel.
Horizon Bar & Lounge
Enjoy a glass of wine, a beer or a hot drink as you unwind in this plush open seating area/ contemporary meeting place.
Reflections Restaurant
Marvel at the beautiful views of the river while experiencing our dining menu designed to celebrate seasonal and regional flavors.
Emerald Sky & Emerald Star - Danube, Rhine, Main & Moselle Rivers
Important Information: On Emerald Sky and Emerald Star, stateroom 202 has
configuration with personal assistance fittings and has no decked area with table and chairs. The stateroom and deck plans, sizes and photographs are an indication only and are subject to variation. ^Due to safety, the Sun Deck will be closed when traveling under low bridges. *Stateroom 316 has a slightly varied layout.
Emerald Destiny - Danube,
Radiance - Douro River
Emerald Harmony - Mekong River
Emerald Kaia - Luxury Yacht
Entering Service: 2026 • Length: 393 ft. (120 m.) • Guests: 128 • Staterooms: 64 • Crew Members: 92
Suites 412 & 414, 411 & 415, 408 & 410, 407 & 409 can be booked to create connecting suites.
Important Information: Deck plans are an indication only and are subject to variation. Suite sizes are approximate and include terrace areas.
