BRANDBOOK
HOW IT ALL STARTED
Owners Ciaeli Cruz and Carla Samson (topmost) with their models for their collaborative photo shoot with Statemint Shirts.
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“It started out as a hypothetical business proposal for our speech communications class. Eventually, our classmates were very interested and we heard good feedback from them. After that class, it took us a couple of months to save up and create the business. It was very simple, we launched only one design, pestered people on Facebook to the like page and Wristy Business was born.� - Carla Samson, co-owner
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Wristy Business is inspired by pop culture, the arts, your style and my style. And let’s face it, it’s what every cool kid on the block wants.
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the rebranding process
5 GOALS OF THE PROJECT: More concrete and unified identity Make a good “comeback” Exposure Increase sales Widen market
LOGO Wristy Business is fun, youthful, and fashionable. The brand sends out a message to its buyers that if you’re fun, youthful and fashionable, then this is a must have for you. When conceptualization for the logo began, it seemed like a monogram of WB would be the best choice. Logotypes and icon + type logos will be too big and/or busy considering that their logo would have to be placed on the product itself.
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some of the pegs used for the logo
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The logo is a monogram of the company’s initials: WB.The Energomethane logo was a major inspiration of this design because the form reminds us of the similarities of the two letters when written in a certain way. The logo was created out of 2 triangles to make it more structured. The tiny slit in the middle is added to make the B more evident. Without it, the logo would only look like one big W. The colors cyan, magenta and yellow were added as the tails of the monogram to make it more youthful and more “now�. This primary color palette is present in almost every aspect of the brand identity, but they are mostly accents (except for the packaging and business cards.) The typefaces chosen for the logo is Novecento Wide because it is strong but not overbearing. The logo and typeface complement each other and the lighter weights of Novecento Wide contrast the heaviness of the logo beautifully.
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brand tone YOUTHFUL FUN FRIENDLY CONFIDENT COOL some brand applications and touch points
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