Wristy Business Brand Manual by Jenny Lapus

WRISTY

BUSINESS BRAND IDENTITY MANUAL

TABLE OF CONTENTS

2 | WRISTY BUSINESS

BRAND IDENTITY

COLOR PALETTE

Overview

Primary & Secdondary Colors

Introduction to the Brand Identity

Incorrect Usage

Brand Mark

Brand APPLICATION

Different Lock-ups

Stationery Set

Brandmark Placements

Forms

Size Specifications

Promotional Materials

Minimum Free Space

Presentation Templates

Incorrect Usage

Typography

Brand Touch points Big Scale Touch Points

Primary & Secondary Typefaces

Small Scale Touch Points

Web Use

Merchandise Options

Incorrect Usage

Point of Purchase Options

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4 | WRISTY BUSINESS

BRAND IDENTITY overview & introduction

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OVERVIEW

MISSION STATEMENT

Wristy Business creates statement rubber baller bands with designs and ideas that are inspiring and very relatable to the youth. We aim not only to provide our consumers with high quality statement pieces, but to ensure them that they will be given the best customer service as possible.

VISION STATEMENT

Wristy Business aims to become a trusted brand in the business and create the impression that our designs are world class. We aspire to become a brand that has one of the most unique designs in the market, and to foster creativity by encouraging our customers to submitting their own ideas and designs.

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INTRODUCTION TO THE BRAND IDENTITY The Wristy Business branding is designed to appeal mainly to the youth, generally, within the 13-18 age bracket. It’s fun, youthful, and fashionable. The brand sends out a message to its buyers that if you’re fun, youthful and fashionable, then this is a must have for you. At the same time, the brand aims to be inspirational to the youth by making sure that the ideas put into the products are inspirational yet still very relatable to being a teenager.

WHAT IS THE BRAND?

What the brand has that others don’t can’t be necessarily measured through designs, nor through quality, but what Wristy Business has to offer though that others don’t, is excellent service and heart -- what our clients want are always our priority. We hold promos and contests that may cost the us, but we do it because we love our customers.

POSITIONING

What we can promise along with a statement piece that your friends will surely envy, is that every design and idea that went into the product is sincerely from the heart.

BIG IDEA

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BRAND MARK

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DIFFERENT LOCK-UPS HORIZONTAL LOCK-UP

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VERTICAL LOCK-UP

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BRANDMARK PLACEMENTS TOP PLACEMENT Use the vertical lock-up when positioning the logo at the top center. The vertical lock-up may still be placed on any side as long as size and space specifications are followed.

Horizontal lock-up can only be placed on the left side. Size and space specifications must also be followed.

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BOTTOM PLACEMENT

The vertical lock-up may be placed on any side as long as size and space specifications are followed.

Use the horizontal lock-up when positioning the logo at the bottom center. Size and space specifications must also be followed. The horizontal lock-up may not be placed on the right side.

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SIZE SPECIFICATIONS HORIZONTAL LOCK-UP Minimum size of lock-up is 2 inches (can be used for letterheads, web pages, etc.) Scale the logo proportionally to piece being applied to.

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VERTICAL LOCK-UP

ON BALLER

Minimum size of lock-up is 1 inch (can be used for letterheads, web pages, etc.) Scale the logo proportionally to piece being applied to.

The logo will be placed on the product itself. It will occupy 2/3 of the 1 inch baller (0.6667 in). The width of the logo must be approximately 0.65 in.

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MINIMUM FREE SPACE HORIZONTAL LOCK-UP Minimum free space around lock-up should be half the difference of the logo and the cap height of the text.

½x

½x x

½x

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½x

VERTICAL LOCK-UP Minimum free space around lockup should be twice the difference of the bottom of the logo and top of the text.

Please observe the clear space around both lock-ups to maximize visual effectivenes. Nothing should intrude into this specified clear space.

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color specifications 1-COLOR Use black (#000000) when logo is used in light colored backgrounds. Use white (#FFFFFF) when logo is used in dark colored backgrounds.

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2-COLOR Use one of the following colors: cyan, magenta, and yellow as colors of the tail of the logo. Codes of said colors are in the Color Palette chapter.

FULL COLOR Use cyan, magenta, and yellow as colors of the tails of the logo. Codes of said colors are in the Color Palette chapter.

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INCORRECT USAGE

1. Don’t change the logo’s orientation nor scale it unproportionately. 2. Don’t add extreneous effects to the logo. This includes but is not limited to: bevel and emboss, lighting effects and drop shadows. 3. Don’t place the logo on busy photography. 4. Don’t make alterations, additions or substitutions to the words and or colors contained in the logo. 5. Don’t make a pattern or texture out of the logo. 6. Don’t separate the elemnts of the logo. 20 | WRISTY BUSINESS

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TYPOGRAPHY

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PRIMARY & SECONDARY TYPEFACES Primary typeface:

Novecento Wide No lowercase letters. Used for logo and headlines ONLY. Optical kering is recommended. Size used in sample is 25 pt with 36 leading.

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NOVECENTO WIDE BOLD NOVECENTO WIDE DEMIBOLD NOVECENTO WIDE MEDIUM NOVECENTO WIDE NORMAL NOVECENTO WIDE BOOK NOVECENTO WIDE LIGHT

Gotham Ultra Gotham Black Gotham Bold Gotham Book Gotham Light Gotham ExtraLight

Secondary typeface:

Gotham

With uppercase and lowercase letters. Used for body text, subheadings, etc. Optical kerning is recommended. Size used in sample is 25 pt with 36 leading.

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WEB USE

Web typeface:

Verdana

With uppercase and lowercase letters. Used for body text, captions, etc. Optical kering is recommended. Size used in sample is 25 pt with 36 leading.

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Verdana Bold Verdana Bold Italic Verdana Regular Verdana Regular Italic

Novecento Wide

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 Gotham

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 Verdana

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 BRAND IDENTITY MANUAL | 27

INCORRECT USAGE

1. Don’t attempt to change the typeface used for the logo. 2. Don’t use the primary typeface for body text. 3. Don’t rotate type or place it on a curve. Do not distort the text in any way. 4. Don’t attempt to make the monogram part of the text. 5. Don’t create effects that impair the legibility and/or readability of the text. 6. Don’t use the acronym “WB” to refer to “Wristy Business.” 28 | WRISTY BUSINESS

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COLOR PALETTE

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PRIMARY & SECONDARY COLORS

PRIMARY COLOR PALETTE

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CYAN

MAGENTA

YELLOW

CMYK 100, 0, 0, 0 RGB 0, 174, 239 HEX# 00AEEF

CMYK 0, 100, 0, 0 RGB 236, 0, 140 HEX# EC008C

CMYK 0, 0, 100, 0 RGB 255, 242, 0 HEX# FFF200

SECONDARY COLOR PALETTE

PURPLE

LIGHT SEAGREEN

LAWNGREEN

ORANGE

CMYK 61, 100, 14, 4 RGB 128, 0, 128 HEX# 800080

CMYK 74, 4, 39, 0 RGB 33, 178, 171 HEX# 20B2AA

CMYK 48, 0, 100, 0 RGB 125, 252, 0 HEX# 7CFC00

CMYK 0, 40, 100, 0 RGB 255,166,0 HEX# FFA500

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INCORRECT USAGE

1. Don’t change the logo colors. 2. Don’t place logo on a background with a similar color as the logo. 3. Don’t make use of only 1 color when using the full/2 color form 4. Don’t highlight any of the letters in the text. 5. Don’t use other colors which are not included in the color specifications. 6. Don’t change the color of the text altogether. 34 | WRISTY BUSINESS

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BRAND APPLICATION

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STATIONERY SET

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CARLA SAMSON CO-OWNER

tel 9131467 mob 09175432176 csamson@wb.com

http://shopwristybusiness.tumblr.com

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FORMS

For Meet-Ups Only

Name Cellphone #

RULES

Venue

Order Code

Glorietta (Mon-Sun) McDo Vito Cruz, Taft (Mon-Fri) McDo Katipunan (Tues & Fri) Gateway (Must order 3+ pieces)

Number of Pieces 1. Please put in your CURRENT cellphone number (preferably

Mode of Delivery

one that's active). We send confirmations through text only.

Additional Remarks

Meet-Up For Shipping (via Xend)

For Shipping Only Address

2. Once we text you the confirmation message, you must reply within 24 hours at most. if not, your order will be forfeited. 3. Please not make up order 40 do | WRISTY BUSINESS codes for ballers we haven't released yet.

SUBMIT

These forms are online and can be found at http://shopwristybusiness.tumblr.com

INVOICE Mode of Payment:

Item

Amount

Price

Subtotal

BADASS TIAB

3 1 Set

Php150.00 Php300.00

Php450.00 Php300.00

CASH Customer Number: 0123456 Date of Invoice: 10-14-2011

TOTAL

Php750.00

TO BE PAID WITHIN 30 DAYS OF INVOICE DATE.

PROCEED

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PROMOTIONAL MATERIALS DIFFERENT BALLER, DIFFERENT YOU.

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BADASS

TO INFINITY AND BEYOND

06.23.2010

44 | WRISTY BUSINESS

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Tri-fold brochure 8.5x11 inches 1 fold = approx. 3.6 inches

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http://shopwristybusiness.tumblr.com

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