North Coast Business Journal 2011 Rate Card

Celebrating Celebrating 17Years Years 16 ofService Service of

Published by

by Schaffner Schaffner Publications, Publications, Inc. Inc. Published

“The Business Business Voice Voice of of Erie, Erie, Huron, Huron, “The Ottawa, Sandusky Sandusky and and Seneca Seneca Counties” Counties” Ottawa, LAKE ERIE

• Put-in-Bay

OTTAWA

• Kelleys Island

• Genoa

• Oak Harbor

• Marblehead

• Port Clinton

• Elmore

• Sandusky

SANDUSKY • Fremont

ERIE

• Clyde Bellevue

SENECA

• Fostoria

Vermilion • Huron •

• Milan • Monroeville • Norwalk

HURON

• Tiffin • Willard

OVER 23,000 BUSINESS READERS EACH AND AND EVERY EVERY MONTH MONTH EACH

Your #1 #1 Way Way To To Reach Reach Business Business Executives Executives and and Decision Decision Makers Makers Your #1 IN IN BUSINESS BUSINESS COVERAGE! COVERAGE! #1 IN BUSINESS BUSINESS CIRCULATION! CIRCULATION! #1 IN #1 #1 IN IN BUSINESS BUSINESS READERS! READERS! #1

“The Business Voice of Erie, Huron, Ottawa, Sandusky and Seneca Counties”

2011 Production Schedule Issue

Print Deadline Date

Issue

Print Deadline Date

January February March April May June

12/23 1/28 2/25 3/25 4/22 5/27

July August September October November December

6/24 7/22 8/26 9/23 10/28 11/25

1/3 2/7 3/7 4/4 5/2 6/6

7/5 8/1 9/6 10/3 11/7 12/5

2011 Editorial & Promotional Calendar January Focus on the Five Counties

May Focus on Huron & Vermilion

February Focus on Bellevue

June Focus on Marblehead and the Islands

March Focus on Fostoria

July Focus on Milan & Willard

November Focus on Tiffin

April Focus on Sandusky County

August Focus on Norwalk

December Focus on Western Ottawa County

Regular Features:

September Focus on Port Clinton October Focus on Sandusky & Erie County

On the Move • Information Technology • Insurance • Business Publications • Advertising Marketing • Chamber Calendar • Estate Planning • Sales • Taxes & Accounting • Legal

Rate Card #18 Effective January, 2011

Mechanicals

NoN-Chamber members 1/8

1/4

1/2

3/4

Full

1x

190

350

700

1050

1375

3x

180

340

680

1020

1330

6x

175

330

660

980

1270

12x

170

320

640

930

1145

Chamber members 1/8

1/4

1/2

3/4

Full

1x

160

300

600

890

1175

3x

150

290

580

860

1120

6x

140

275

550

820

1070

12x

135

250

500

750

970

= =

1.59” 2.51”

2 col.

3 col 4 col.

= = =

3.31” 5.02” 6.74”

4.5 col.

5 col.

6 col.

= = =

7.66” 8.46” 10.17”

1/8 pg 1/4 pg.

1/2 pg.

3/4 pg.

Full Pg.

Horizontal

Vertical

3 col. x 2.5" 6 col. x 2.5” 6 col. x 5” 6 col. x 7.5“ 6 col. x 10”

—— 3 col. x 5” 3 col. x 10” 5 col. x 10"

ADVERTISING MATERIAL REQUIREMENTS Camera-ready or properly created PDF files with all embedded fonts, e-mailed or on a disk. Note: PDF files cannot be edited or altered except by the original designer.

BUSINESS DIRECTORY

Camera-ready art. If typesetting is required, all text must be typed in order to insure absolute accuracy.

Horizontal Business Card Size 1x...$130 6x...$95 3x...$110 12x...$80

Note: 100 line screen for photos, 300 dpi * Please note, this is printed on newsprint.

COLOR RATES

Spot Color...$125

1 col.

1.5 col.

Four-Color...$250

Color ads must be split for CMYK color.

No PMS colors will be accepted.

Convert any black and white ads from RGB format in the appropriate application.

Size ads to appropriate measurements supplied Word documents will be accepted.

Any art used in the Word document must also be supplied as a separate graphics file.

(Word files do not transfer art or graphics properly)

Pre-Printed Inserts, call for rates

E-mail Ads to: Dave Kahler dkahler@ncbj.net For questions, call 419-732-4838.

Full Page 6 col. x 10”

3/4 Page 6 col. x 7.5” or 5 col. x 10"

1/2 Page Horizontal

1/4 Page Horizontal

6 col. x 5”

6 col. x 2.5”

3 col. x 10”

3 col. x 5"

Vertical

Vertical

1/8 Page 3 col. x 2.5”

“The Business Voice of Erie, Huron, Ottawa, Sandusky and Seneca Counties”

WE MEAN BUSINESS! 2009 Audit Report: NCBJ Readers are involved:

NCBJ Readers are decision makers:

• Over 87% indicate they “regularly read or look through each issue.”

• Nine out of 10 (91%) “make or have influence over purchasing decisions” for their company

NCBJ Readers involve others: • Every issue has a pass-along of over 3.5 readers

NCBJ Readers use the ads: • Almost 52% of readers say they “frequently purchase products or services from ads…”

NCBJ Readers are: • Upper Income: 71% higher in “$100,000+ household income” than marketplace demographics • Better Educated: 258% more “graduated college and completed post graduate” than marketplace demographics

North Coast Business Journal THE PRIMARY SOURCE OF LOCAL BUSINESS INFORMATION Most small-business owners consider their local market to be their primary trade area.

To get ahead, they must know what’s happening in their industry and their city. Only local business journals fill this void. They are a must-read. These readers look to their journal for new ways to make money. As a result, they value advertising and respond to it.

Jeffrey H. Bryden, Editor

David Kahler, Director of Sales

Phone: 419-734-4838 • Fax: 419-734-5382 205 SE Catawba Rd. • Suite G • Port Clinton, OH 43452 jbryden@ncbj.net dkahler@ncbj.net Web site: www.ncbj.net