Boen showroom - Style your shop

YOUR STYLE. YOUR FLOOR.

STYLE YOUR SHOP

The new Boen Showroom

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THE NEW BOEN SHOWROOM

CONTENT 03 / THE NEW BOEN 04 / HOW TO CHOOSE 06 / THE SHOWROOM 10 / OUR MODULES 15 / WALL SYSTEM 19 / the samples 20 / OUR POSTERS 25 / ONE SIZE DOESN't fit all 26 / Showroom small 28 / Showroom MEDIUM 30 / Showroom LARGE 32 / Showroom EXTRA LARGE

For more information boen.com

THE NEW BOEN

THE NEW BOEN SHOWROOM

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What is the most important aspect that you consider when buying a new parquet floor? That was the question we asked our consumers. And the answer was perhaps surprising: “the floor that suits the style that I like.”

The consumers also told us that they never buy a floor alone – but always as a part of a bigger project: Either building a new home or renovating a house - or even just a room. And there are so many choices to make: Materials, paint colours, textiles and furniture. All with one goal in mind: To create a beautiful home with a consistent style, that really fits my life and my needs.

Interior advisor Therefore, to offer the consumer a real added value, we in BOEN have made a commitment to make it easier and more fun to find the style that you like, and choose the floor that fulfils it. Since we are experts in hardwood floors rather than interior design, we have entered into collaboration with the style expert Helle Tjaberg.

Helle has worked with interior design for nearly 20 years.

In 2001 she started ELLE Decoration Norway, and was the magazine's editor from 2005 to 2012. Today Helle works as a writer, expert and advisor within trends and design.

Four styles Together with our style expert we have developed four major style groups: • Pure Nordic • Modern Rustic • Classic Elegance • Urban Contrast

STYLES

These are all lasting styles with clear historical references, and they will be relevant for many years to come. See our Style Handbook for in-depth information about the styles, and a description of the floors that suit them.

A new and inspiring sales conversation The four styles inspire a new sales conversation. Instead of starting a conversation focusing on wood species, wear layers and dimensions – topics that our research show that the consumer finds difficult – the dialogue begins inspiringly: Which style do you like? This is a topic that Mrs Consumer (yes, it is the women who make the purchase decision) loves to talk about, and she will give you lots of cues to use further on in the sales conversation. We’re confident that this new approach will also add value to the category: When there is no longer a “one floor fits all” option the consumer is given a good reason to trade up.

The new BOEN Showroom concept To make this new approach to flooring come alive, we’ve created a brand new showroom concept. The showroom consists of a selection of modules, samples and point-ofsale material put together in layouts that guide your customer through the buying process, step-by-step. Giving information, inspiration – and good advice – throughout the conversation. Just like an interior advisor.

WHAT’S YOUR STYLE?

0401-642Y

S15 00-N

1902-Y42R

5302-Y32R

1603-Y31R

Pure Nordic Modern Rustic Classic Elegance Urban Contrast

430 5-R9 9B Colours by Jotun

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THE NEW BOEN SHOWROOM

How to choose?

The four styles inspire a new sales conversation. Founded on real consumer insight, we have developed a step-by-step sales process and designed the layout of our showroom accordingly. The 4 steps are based on recognized and known topics used by your customers and will help you to establish an immediate connection and dialog with them.

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BOEN's FOUR STEPS TO FIND THE PERFECT FLOOR

THE NEW BOEN SHOWROOM

Here is the step-by-step guide on how to choose a floor that suits your customer best.

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CHOICE OF STYLE

Most of us do not really fit only one style. But people tend to lean more towards one style than the other.

To help your customer choose a style, we recommend that you use posters, images, our own “style box” module as well as our virtual floor studio, to present the various styles.

Then ask them which style is closest to the style that they are striving to achieve, and which style makes them feel comfortable and at home.

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CHOICE OF COLOUR

Each type of wood has a distinctively characteristic colour. The BOEN product range contains a large choice of colours to suit a diverse range of furnishing styles and new trends.

To help the consumer choose the colour that will complete their interior, we have sorted our products into the four styles. Although it is not an “exact science”, and you will find that some floors fit more than one style, we firmly believe that the sorting will help your customer make a good decision – and help you to give good advise.

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CHOICE OF FORMAT

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CHOICE OF surface

The impression created by large rooms is accentuated by the use of large planks.

And a home with a classic style will be further enhanced with a traditional pattern from our Prestige range.

Oil-treated floors emphasize the character of the wood and give the hardwood flooring a very natural feel. Lacquered surfaces are easy to care, and come in both glossy and matt look suiting different styles.

Once your customer has decided on a colour, you’ll present them with the available formats and guide them in making a good choice suiting their style – and their budget.

Guide your customer to choose the surface treatment that enhances their style – and their lifestyle.

Our new showroom has modules that are especially suited to show the beauty of the planks and thereby encourage your customer to upgrade their choice of format.

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THE SHOWROOM Here are some views from a model of the showroom.

THE NEW BOEN SHOWROOM

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THE NEW BOEN SHOWROOM

THE NEW BOEN SHOWROOM

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OUR MODULES Here are our modules, carefully designed to show a wide variety of samples in an efficient and inspiring manner. You will also find modules that communicate the four styles, our BOEN story, as well as modules showcasing our selection of accessories.

Globe

SLIDING DOORS

1350 x 650 x 2200mm (w x d x h) 6 samples Art. Nr. M1SR00300

601 x 870 x 2200mm 14 samples Art. Nr. M1SR00200

THE NEW BOEN SHOWROOM

BOX PURE NORDIC

BOX MODERN RUSTIC

BOX URBAN CONTRAST

BOX CLASSIC ELEGANCE

1065 x 1240x 2200mm 1 sample + skirting Art. Nr. M1SR00800

1065 x 1240x 2200mm 1 sample + skirting Art. Nr. M1SR00900

1065 x 1240x 2200mm 1 sample + skirting

1065 x 1240x 2200mm 1 sample + skirting Art. Nr. M1SR01000

Art. Nr. M1SR01100

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OUR MODULES

TOP (orderd separately) Art. Nr. M1SR01300

Back

OPEN

CLOSET

STAIRS MODULE

700 x 600 x 2200mm 7 samples (option: 3 on the back) Art. Nr. M1SR00100

600 x 1020 x 1360 (2200)mm 3 stairs samples Art. Nr. M1SR01200

SHOWROOM CONCEPT

TOP (orderd separately) Art. Nr. M1SR00600

DRAWERS

DRAWERS BIG

KB SMALL

610 x 650 x 1200mm 8 samples Art. Nr. M1SR00500

1100 x 650 x 930mm 8 samples Art. Nr. M1SR00700

1275 x 650 x 1360mm 10 samples Art. Nr. M1SR00400

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THE NEW BOEN SHOWROOM

EASY 09

EASY 20

860 x 900 x 930 mm Art. Nr. M1SR01500

1640 x 900 x 930 mm Art. Nr. M1SR01400

WALL SYSTEM

THE NEW BOEN SHOWROOM

FLOOR STUDIO WALL

WALL 100

WALL 80

WALL 60

600 x 200 x 2200 mm Art. Nr. M1SR02000

1000 x 30 x 2200 mmArt. Nr. M1SR01600

800 x 30 x 2200 mm Art. Nr. M1SR01700

600 x 30 x 2200 mm Art. Nr. M1SR01800

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LATERAL BARS 40 x 30 x 2200 mm Art. Nr. M1SR01900

WALL SYSTEM accessories WALL014

Art. Nr. M1SR02500

Art. Nr. M1SR02600

420mm

470mm

210mm

WALL006-S

250mm

30mm

200mm

260mm

WALL021

WALL020

Art. Nr. M1SR02700

Art. Nr. M1SR02800

360mm

300mm

Pocket for brochures max 21x30 cm Suitable for Wall System 1000 - 800 - 600

400mm

Support for samples max 40x60 cm Suitable for Wall System 1000 - 800

300mm 350mm

800mm

400mm

Box for objects Suitable for Wall System 1000 - 800 - 600

Shelt Suitable for Wall System 1000 - 800

WALL SYSTEM accessories

THE NEW BOEN SHOWROOM

WALL026-S

Art. Nr. M1SR02100

Art. Nr. M1SR02200

340mm 630mm

700mm

320mm

WALL025

340mm

680mm

700mm

400mm

Inclinated board max 70x70 cm Suitable for Wall System 1000 - 800

Inclinated small board max 68x32 cm Suitable for Wall System 1000 - 800

WALL027-S

Art. Nr. M1SR02300

Art. Nr. M1SR02300

400mm

13 25/32�

200mm

WALL027-S

600mm

280mm

Support for skirts max 70x70 cm Suitable for Wall System 1000 - 800 - 600

180mm

Support for samples max 50x60 cm Suitable for Wall System 1000 - 800 - 600

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WALL SYSTEM (example) THE NEW BOEN SHOWROOM

THE SAMPLES

THE NEW BOEN SHOWROOM

Our new showroom is tailor made to show samples in a variety of sizes. This gives you the ability to show a wide range of colours, as well as displaying different formats in an impressive manner.

Sample B

Sample c

Sample D

th. 10/23 mm (14_16_20_23)

th. 14 mm, th. 28 mm

th. 21 mm (parquet 14 + support 7)

th. 21 mm (parquet 14 + support 7)

1030 mm

1000 mm

414-418 mm

Sample A

540 mm

Used In: - Closet - KB small - Drawers (with stairnousing)

1000 mm

Used In: 1950 mm

- Box

540 mm

Used In: - Drawers Big (with stairnousing)

Used In: - Globe - Sliding doors - Closet 627mm

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OUR POSTERS

EASY20 DRAWER MODULE BOEN branding 1640x1270

Our new point-of-sale materials make the BOEN brand come alive. They inform and inspire, they give good advice and are carefully designed to give the right communication to your customer both when they are wandering around alone and when you are helping them.

Art. Nr. M1SR02901

BIG DRAWER MODULE

BIG DRAWER MODULE

BOEN branding, 2 options 1100x1270

Style information, two poster per style 1100x1270 URBAN CONTRAST

PURE NORDIC

MODERN RUSTIC

CLASSIC ELEGANCE

Art. Nr. M1SR03001

Art. Nr. M1SR03801

Art. Nr. M1SR03201

Art. Nr. M1SR03401

Art. Nr. M1SR03601

Art. Nr. M1SR03101

Art. Nr. M1SR03901

Art. Nr. M1SR03301

Art. Nr. M1SR03501

Art. Nr. M1SR03701

SHOWROOM CONCEPT

Art. Nr. M1SR06501

Art. Nr. M1SR04001

Art. Nr. M1SR04101

Art. Nr. M1SR04201

Art. Nr. M1SR04301

Art. Nr. M1SR06601

PURE NORDIC Art. Nr. M1SR04400

MODERN RUSTIC Art. Nr. M1SR04500

CLASSIC ELEGANCE Art. Nr. M1SR04600

URBAN CONTRAST Art. Nr. M1SR04700

Full length poster • BOEN branding, 2 options - 1000x2200 • Style information • "How to choose" – step by step guide

Full length poster One poster per style - 1000x2200

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OUR POSTERS 22

THE NEW BOEN SHOWROOM

WALLSYSTEM STYLES

WALLSYSTEM INSPIRATION

WALLSYSTEM HISTORY

POSTER BEHIND TABLE

1000x2200 Create a moodboard presenting the four styles Art. Nr. M1SR04801

1000x2200

1000x2200 Create moodboard with information on the BOEN company history and environmental commitment

1000x2200 BOEN branding

Create a moodboard with inspiring interior images Art. Nr. M1SR04900

Art. Nr. M1SR05001

Art. Nr. M1SR05100

THE NEW BOEN SHOWROOM

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SLIDING DOORS SIDE PANEL 627x1950 • BOEN branding, 2 options • Style presentation

Art. Nr. M1SR05201

MOOD BOARDS INSIDE CLOSET

Art. Nr. M1SR05301

540x414 "Get the look" – one moodboard per style PURE NORDIC

MODERN RUSTIC

CLASSIC ELEGANCE

URBAN CONTRAST

Art. Nr. M1SR05501

Art. Nr. M1SR05601

Art. Nr. M1SR05701

Art. Nr. M1SR05801

Art. Nr. M1SR05400

S7010- B10G

63 03 -Y43R

S4 020- B

S7010- R5 0B

20 60 -Y 75R

6022-Y 98 R Colours by

Jotu n

One size doesn't fit all

THE NEW BOEN SHOWROOM

Every showroom is different – some are big and some are small. With the use of our flexible modules we have suggested four different floor layouts – S, M, L and XL. They all follow the new approach to the sales process, although the amount of information – and inspiration – of course is limited in the smaller space – and in abundance in the larger ones.

S

M

L

XL

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S

SHOWROOM SMALL

40 MQ

PLAN

40 MQ 66 samples 720cm

C

360cm

240cm

B

320cm

A

ENTRANCE

S

THE NEW BOEN SHOWROOM

40 MQ

A1

A2

FRONT VIEW

FRONT VIEW

OPTIONAL

FRONT VIEW

B

FRONT VIEW

C

S

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M

SHOWROOM MEDIUM PLAN

50 MQ

50 MQ 86 samples

800cm

E

760cm

500cm

A

B

C

250cm

D

320cm ENTRANCE

E1 E2

FRONT VIEW

FRONT VIEW

C D

FRONT VIEW

FRONT VIEW

FRONT VIEW

FRONT VIEW

A

M THE NEW BOEN SHOWROOM

50 MQ

B

OPTIONAL

M

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SHOWROOM LARGE 65 MQ 94 samples

A

1140cm

B

C

370cm

D

770cm

500cm

E

320cm ENTRANCE

FRONT VIEW

C D

FRONT VIEW

FRONT VIEW

FRONT VIEW

FRONT VIEW

L THE NEW BOEN SHOWROOM

65 MQ

B

E

L

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SHOWROOM EXTRA LARGE

XL

PLAN

105 MQ 146 samples

105 MQ

1200cm

A

C

450cm

880cm

166cm

B

E

ENTRANCE

D

280cm

480cm

440cm

A2

C

D FRONT VIEW

FRONT VIEW

A1

FRONT VIEW

FRONT VIEW

FRONT VIEW

FRONT VIEW

FRONT VIEW

THE NEW BOEN SHOWROOM

B

OPTIONAL

E1

E2

XL

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Region: Scandinavia BOEN Bruk AS 4658 Tveit, Norway Phone: +47 38 06 66 00 www.boen.no Regions: Central and Southern Europe, Middle East, East Asia, Africa BOEN Parkett Deutschland GmbH & Co. KG Industriestraße 41, 23879 Mölln, Germany Phone: +49 4542 80030 boen.de Regions: Eastern Europe, Central Asia BOEN Lietuva Ilgio Street 5, 21412 Kietaviskés, Elektrénu sav. Lithuania Phone: +370 686 551 55 boen.lt Regions: UK, Republic of Ireland BOEN UK Ltd 320-322 Beech Drive, Hartlebury Trading Estate, Hartlebury, Worcestershire, DY10 4JB Phone: +44 (0) 800 652 5280 boen.co.uk Regions: USA, Canada, Americas BOEN Hardwood Flooring Inc. 3408-2 Virginia Avenue, Collinsville, VA. 24078, USA Phone: +1 276 647 1802 boen.com

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