EINE ZUKUNKFTSWEISENDE INDUSTRIE
MEDIA DATA 2025
At a Glance
PRINT → ReThink Industry Magazin
Continuing with the status quo is not always the best approach.
Many challenges can only be addressed in the long term by adopting a new perspective. This is particularly true for pressing issues in the industrial sector, such as climate change, skilled labor shortages, and resource scarcity. ReThink Industry showcases technical solutions and best practices, complemented by news on legislation, certifications, and more, to support and future-proof companies during the current industrial transformation. In doing so, ReThink Industry bridges the gap between management expertise and technical knowledge to foster a sustainable industrial future.
ONLINE → E-Magazin ReThink Industry & Newsletter
The annual e-magazine ReThink Industry is made available to approximately 25,000 newsletter subscribers of the portals aluminium-journal.de, blechonline.de, konstruktion-entwicklung.de, k-zeitung.de, ncfertigung.de, protector.de, and fuhrpark.de. It is also available for download on the respective specialist portals. The monthly ReThink Industry newsletter ensures digital reach directly within the target audience.
Gesetzgebung & Normen
1/25 (Print)
(E-Magazin)
3/25 (Print)
19.02.2025 Künstliche Intelligenz
Förderung
Forschung
Strategie & Management
Effizienz & Nachhaltigkeit
Materialien & Ressourcen
Maschinen & Verfahren
Automatisierung & Peripherie
Software & Digitalisierung
Anlagen- & Versorgungstechnik
Target Groups
ReThink Industry targets decision-makers from all industrial sectors who aim to future-proof their companies and production processes. This includes managing directors, production managers, environmental and sustainability officers, as well as technical procurement specialists. The trade magazine offers specific technical solutions alongside comprehensive knowledge for long-term strategic planning, catering to small businesses and internationally operating mediumsized enterprises in the metal and plastics industries.
Advertisements
Special Pages
Title and cover pages
More attention due to exclusive placement on the cover and high-quality paper.
Reserve your premium placement in good time!
Title: 194 mm x 180 mm
€7,890
Cover pages: 210 x 297 mm, plus 3 mm bleed all around
Inside cover page, 4c: € 6,990
Inside back cover, 4c:
Back cover, 4c:
Native Advertising: Print-Advertorials
Offer your target group value-added content with a print advertorial. It is similar in layout to the editorial contributions in the magazine and is marked as an "advertisement".
Here you have space for your informative, promotional content: this is placed directly in the editorial environment with the look & feel of the magazine, which increases the credibility of your advertising message and boosts relevance among readers
Your benefit
This format is particularly suitable for drawing the attention of your target group to your brand or product. You provide us with the images and you can choose to supply the text yourself or have it professionally created or revised by our specialist editorial team.
Thinking across channels: book a cross-media campaign with online and print advertorial!
*Additiona advertising formats available; prices on request
Advertorial basic Advertorial premium
Delivered article in the text/image standard of the magazine. The focus should be on the added value of the content for the reader. Placement in the editorial environment and marked as an advertisement.
SPECIFICATION
Your texts are used 1:1 as delivered You provide us with the image material 1 correction loop incl.
Labelled as an advertisement
Article optimised or newly created by the editorial team in the text/image standard of the magazine. The focus should be on the added value of the content for the reader. Placement in the editorial environment and marked as an advertisement.
SPECIFICATION
Your texts will be optimised in terms of target group relevance, specialist journalism and content, or newly created
You provide us with the image material 1 correction loop incl.
Labelled as an advertisement
Technical Specifications and Delivery
YOUR ADVERTISING DATA
E-Mail: anzeigendaten-rti@schluetersche.de. For queries, phone: 0511 8550-2521.
When submitting your data, please state the Journal Issue Advertiser and send the exact order data at the same time as a printout of the advertisement with the final and binding text and layout.
DELIVERY ADDRESS FOR SPECIAL FORMS OF ADVERTISING
Dierichs Druck+Media GmbH & Co. KG
Warenannahme/Tor 2, Frankfurter Straße 168, 34121 Kassel
Liefervermerk: Titel, Ausgabe … Lieferung frei Druckerei
1/1 page print advertorial:
2 images (JPG or PNG in print quality incl. copyright/image credits), approx. 2,500 characters of text plus headline and introductory text (Word file)
2/1 page print advertorial:
3-5 images (JPG or PNG in print quality incl. copyright/ image credits), approx. 6,000 characters of text plus headline and introductory text (Word file)
Note: With a premium advertorial, your supplied texts will be optimised by us in terms of target group relevance, specialist journalism and content. If you don’t provide your own text, our professional editorial team will create a text on your chosen topic (please provide a briefing).
For details on text distribution and image formats, please refer to our layout templates: https://svg.to/print-advertorials
TERMS OF P AYMENT
8 days after invoice date, 2% discount; otherwise 30 days without deduction. Direct debit is possible.
VAT ID no. DE 316 433 496
Bank details
Bank details for advertising and sales invoices: Commerzbank Hannover, IBAN no.:
DE 21 2504 0066 0331 8961 00, BIC: COBADEFFXXX
E-magazine advertisements
Bleed: 210 x 297 mm 3 mm bleed all round 2.990 €
Bleed: 210 x 148 mm
area: 175 x 121 mm 1.490 €
Bleed: 100 x 297 mm
area: 85 x 248 mm 1.490 €
Bleed: 210 x 102 mm
area: 175 x 79 mm 1.190 €
Bleed: 68 x 297 mm
Bleed: 210 x 79 mm Type area: 175 x 58 mm
Bleed: 52 x 297 mm
area: 40 x 248 mm
€ Bleed: 100 x 148 mm
area: 85 x 121 mm
€
Fullsize Banner Medium Rectangle Wide Banner
Ads
The ful -s ze banner is placed central y between individual news articles. If you book the premium placement, t is placed n a part cu ar y attentiongrabbing position above the first news art cle Format: 468 x 60 px. Format: 468 x 60 px
The med um rectangle is placed in a h gh-profi e pos tion between individual news articles in the middle of the editoria content.
Format: 300 x 250 px
The wide banner s placed centra ly across the ent re width of the newsletter between the ndividual news items.
Format: 600 x 120 px
Text ads are structured n the same way as our articles and marked with the word “advertisement”. They nc ude 1 image (480 x 320px), 1 headline (max 55 characters) 1 teaser text (max 300 characters) with a l nk to your chosen URL.
The standalone newsletter s structured to match the look and feel of the regular newsletter in terms of content, ayout and design and marked with the word “advertisement” The content of the ent re newsletter is prov ded by the customer Incl one correction loop.
Text Ads Recruiting
Text ads are structured in the same way as our articles and marked w th the word “advertisement”. They inc ude 1 image (480 x 320 px), 1 headline (max 55 characters), 1 teaser text (max. 300 characters) with a l nk to your chosen URL. Fixed placement at the end of the newsletter. Separation line marked with ‘Job of the week/month’
1.190 € Premium placement: 1.650 €
Job of the month: 1.790 € per month
Social Media LinkedIn Sponsored Posts
New
in 2025!
Accurate and contemporary: Present yourself on one of the most up-to-date and valuable information platforms for your target group.
How it works
We publish your post as a sponsored article on our LinkedIn channel. Our followers then see your post in their timeline and you reach the target group that is relevant to you. In addition, we increase your reach and target your post as an ad to other LinkedIn users.
Your advantages
Your LinkedIn ad remains as a post in the timeline and can be found in the long term. We forecast reach between 500 and 1,000 impressions.
Spezifikationen
You deliver:
1 - 3 images (optimal image resolution
1200 x 627px) Post text up to 1,300 characters (incl. hashtags) 3 - 4 hashtags
Optional: desired links for image and text (persons/companies)
Key Facts
✓ Our brand publishes your post
✓ Additional reach boost
Social Media Ads in our target group
New in 2025!
Targeted visibility and reach
Enhance your marketing mix with targeted social media ads on Google and Meta – tailored specifically to your needs.
Benefit from our all-in-one service and get everything conveniently from a single source!
Here’s how it works Ideal for
We research and define your target audience within the desired environment. You benefit from our years of experience in the media landscape relevant to you and our specific expertise in target audience analysis. This ensures we can optimize your ad setup. We create your ad tailored to the desired channel, link it to your preferred target page, and handle costoptimized management and monitoring of the ongoing campaign. Upon campaign completion, we provide you with a report containing all relevant metrics. You can extend the campaign at any time with ease.
Note: Ads on Facebook and Instagram can only be run with an existing business page on Meta.
classic product advertising brand and image building content distribution
Forecasted reach: approx. 10,000 impressions
Forecasted reach: approx 15 000 impressions
Our recommendation
Combine social media ads with booked online advertorials for a targeted increase in reach.
Runtime 4 weeks *Media budget included! Wider reach packages on request!
Lead Generation
Generate direct contacts via our channels who have a genuine interest in your topic or product.
We know what really moves your target group: We identify the appropriate lead magnets (whitepaper, online seminar or a fireside chat in a relaxed atmosphere with real encounters). You can supply the content yourself or have it created by our editorial team. We take care of the fireside chat organisation down to the last detail.
Your benefit:
You receive qualified contacts from us – with professional campaign management, targeted advertising measures and reporting.
GDPR-compliant: all contacts are generated strictly according to the EU GDPR and can be used for your marketing and sales communication without any risk.
Standard query fields in the form: Mandatory fields: title, first name, surname, email Optional fields: company and position
Additionally bookable, e.g. industry, company size, phone number and much more
Further qualification measures (“lead nurturing”) can be realised individually on request research of phone numbers or other characteristics exclusion of the 5 largest competitors follow-up mailing with your offer further segmentation options on request
The promotion of your campaign is included. We target a campaign for your topic or product that is individually tailored to your target group. Included are text ads in our newsletters, social media posts via Facebook or LinkedIn as well as banners, native teasers and pop-ups on our homepage
Lead Generation
We offer a wide range of lead generation options individually customised to your needs. Benefit from our credible environment, a high level of acceptance and the wide reach of our marketing channels to specifically address potential customers!
We create a lead forecast before every booking!
Whitepaper
You supply a complete whitepaper.
We make the content available for download on our website and mark it as an advertisement.
We promote your content via our channels and generate leads for you.
We provide you with the leads for the success of your campaign!
OR
We create a whitepaper on a topic that appeals to your desired target group.
We design the whitepaper in the look & feel of our media brand without advertising messages.
Online Seminar
You supply a recording of an online seminar.
We make the online seminar recording available for download on our website.
OR
We create an online seminar on a topic that appeals to your desired target group.
We design the online seminar in the look & feel of our media brand without advertising messages.
We make the online seminar available for download on our website.
We promote the live date and recording via our channels and generate leads for you.
We provide you with the leads.
2.790,00 € plus 60,00 €
3.990,00 € plus 60,00 €
2.790,00 € plus 60,00 €
4.890,00 € p us 60,00 € CpL*
We maximise the success of your campaign! Now new and included in the price: Our experts will edit the article for you for registration
Lead Generation Exclusive
Networking
Fireside Chat
We plan a fireside chat on a topic that appeals to your desired target group.
We design the fireside chat in the look & feel of our media brand without advertising messages.
We take care of the entire event organisation at a venue of your choice.
We promote the event via our channels and generate leads for you.
We provide you with the leads. Number of participants: 10-40. from 9.490,00 € plus CpL, venue, catering and other event costs
Event & Akademie
Industry Academy
Exchange of knowledge, networking, further training.
With its six formats per year, the Industry Academy offers a platform for sharing knowledge and learning from other experts. Experts come together at regular intervals to share their experience and discuss current developments in the industry. The event creates space for in-depth insights and encourages dialogue on topics relevant to the future.
Technical Specifications and Delivery
DELIVERING YO U R N EWSLETTER TEXT AD
Please send the text as a Word file and the image as a PNG, GIF or JPG at least 7 business days before the booked dispatch date to anzeigendaten-rti@schluetersche.de
DELIVERING
YOUR STANDALONE NEWSLETTER
Please send the following content at least 10 business days before the booked dispatch date to anzeigendaten-rti@schluetersche.de
- Subject line & headline: “Customer-Name: Headline” (total max. 68 characters incl. spaces)
TERMS OF P AYMENT
8 days after invoice date, 2% discount; otherwise 30 days without deduction.
Direct debit is possible. VAT ID no. DE 316 433 496
Bank details
DELIVERING YO U R NEWSLETTER BANNER DATA
Please send the data as a PNG, GIF or JPG at least 7 business days before the booked dispatch date to anzeigendaten-rti@schluetersche.de. Animated GIFs are also possible, however, they may not play correctly on all devices.
- Customer logo (min. 180 px wide) + link to customer website
- Header image (600 x 250 px, JPG, PNG or GIF)
- Monothematic: 1 long text (Word file, 1400 characters
incl. spaces) + link, 1 additional image optional (600 px wide, max. 250 px high, JPG, PNG or GIF) or
Polythematic: 1 lead text (Word file, max. 400 characters
incl. spaces) + link, up to 3 short articles with article image (180 x 120 px, JPG, PNG or GIF), headline (55 characters incl. spaces), text (Word file, max. 300 characters incl. spaces) + link
- Company contact details
Bank details for advertising and sales invoices: Commerzbank Hannover, IBAN no.:
DE 21 2504 0066 0331 8961 00, BIC: COBADEFFXXX
Jürgen Dölling Teamlead Sales Industrie, Automotive/Mobilität juergen.doelling@schluetersche.de 0511 8550 2643
Karoline Lohner Senior Sales Consultant
Julia Feigl Sales Consultant
Sarah Schulz Editor-in-Chief
Gerhard Maier Editor
vg-augsburg@schluetersche.de www.schluetersche.de www.rethink-industry.de
karoline.lohner@schluetersche.de 0821/319880-78
julia.feigl@schluetersche.de 0821/319880-66
sarah.schulz@schluetersche.de 0821/319880-48
gerhard.maier@schluetersche.de 0821/319880-48
