BRAND IDENTITY GUIDELINES 1
Copyright Reach Strength 2020
TABLE OF CONTENTS 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
Table of Contents Our History and Brand Identity Brand Expression Signature Logo Sizing Logo Spacing Correct Logo Usage (Vertical) Correct Logo Usage (Horizontal) Incorrect Logo Usage Business Suite Business Suite Business Suite Business Suite Typography Style Sheets Ephemera/Collateral Ephemera/Collateral
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OUR HISTORY & BRAND IDENTITY Recently, lifters and fitness enthusiasts have been struggling more than ever to get access to premium lifting equipment within a reasonable time frame. Our team at Reach Strength has been building deadlift & weightlifting platforms to help out our local DMV lifting community. Our goal is not take advantage of a crisis, but to provide lifters with the best equipment within two to three days. We now have an online shop where you can purchase the platforms for contact-less local delivery or pickup.
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BRAND EXPRESSION The Reach name is based on helping our customers reaching their personal goals, whether that be aesthetics, functional fitness, or strength. Platform-based weightlifting involves many compound movements which allow anyone to get stronger while putting on muscle mass. Our all-caps, bold, and modern word mark is as clean and simple as it gets. As we only use American made, raw, and environmentally friendly materials to make our products, we wanted to use a stripped down approach to our logo and brand identity.
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SIGNATURE The Reach Strength signature is the word mark representation of the brand.
VERTICAL SIGNATURE (PRIMARY)
HORIZONTAL SIGNATURE
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LOGO SIZING Both of the Reach Strength logos should be unforgettable. Our logo should never be printed at a size smaller than 3″.
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LOGO SPACING The Reach Strength logo should never be too crowded with other material. Please use the R in Reach as the spacing guideline.
R
R
R
R
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CORRECT LOGO USAGE (VERTICAL) The Reach Strength logo either be used in the color format, black format (when used on b/w documents, or white (when used on a black or dark background.
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CORRECT LOGO USAGE (HORIZONTAL) The Reach Strength logo either be used in the color format, black format (when used on b/w documents, or white (when used on a black or dark background.
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INCORRECT LOGO USAGE
Do not rotate
Do not resize
Do not place in other objects
Do not use on busy backgrounds
Do not warp
REACH STRENGTH
Do not alter typeface
Do not change color
Do not add spacing
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PRIMARY COLORS
Reach Black HEX: #00000 R=0 G=0 B=0 C=0 M=0 Y=0 K=100
Reach Red HEX: #bf1e2e R=191 G=30 B=46 C=18 M=100 Y=90 K=8
SECONDARY COLORS
Reach Burgundy HEX: #993A44 R=229 G=123 B=61 C=7 M=63 Y=90 K=87
Reach Yellow HEX: #E3FF87 R=0 G=0 B=0 C=75 M=68 Y=67 K=90
Reach Burnt Orange HEX: #9ee9c5 R=158 G=233 B=197 C=35 M=0 Y=31 K=0
Reach Grey HEX: #7d8687 R=125 G=134 B=135 C=54 M=39 Y=42 K=5
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TYPOGRAPHY The following typefaces were chosen very carefully to create a positive and cohesive expression of the brand at large. When creating corporate documents, please adhere to the following guidelines
Gotham: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*() Georgia: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()
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STYLE SHEETS Header 1: Gotham Bold 22/26 pt Header 2: Gotham Book 18/22 pt Subhead 1: Gotham Bold 14/18 pt Body: Gotham Book 12/16 pt Call Outs: Georgia Regular 11/14 pt Caption: Georgia Regular 7/11 pt Disclaimers: Georgia Regular 5/9pt
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BUSINESS SUITE Our business suite consists of a letterhead, envelope, and business card and are to be used for all company communications.
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BUSINESS CARD GUIDELINES Our business suite consists of a letterhead, used for all company communications. Contact HR@reachstrengthequipment.com for ordering. Size: 4″ x 2.5″
Nick Chipouras Owner
703.402.3939 nchipouras@gmail.com reachstrengthequipment.com 40978 Welderstown Way Lovettsville, VA 20180
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LETTERHEAD GUIDELINES Our business suite consists of a letterhead, used for all company communications. Size: 8.5″ x 11″ Margins: 1″
reachstrengthequipment.com 40978 Welderstown Way Lovettsville, VA 20180
Michael Smith Welder, Reach Strength 1011 Cleveland Ave, Columbus, OH 43201 Dear Mr. Smith: Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi ex ea commodo consequat. Sincerely,
Nick Chipouras President
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ENVELOPE GUIDELINES Our business suite consists of a letterhead, used for all company communications. Size: 8.875″ x 3.875″
reachstrengthequipment.com 40978 Welderstown Way Lovettsville, VA 20180
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EPHEMERA/COLLATERAL Branded Blender Bottle. For inquiries, please contact reach@reachstrengthequipment.com
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EPHEMERA/COLLATERAL Branded face mask. For inquiries, please contact reach@reachstrengthequipment.com
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Copyright Reach Strength 2020
REACHSTRENGTHEQUIPMENT.COM @REACHSTRENGTHEQUIPMENT