2020 – 2021 Masters Programs
Schulich School of Business
MMKG Master of Marketing
Earn the credentials you need for the career you want, with a highly specialized Masters program.
MMKG
MASTER OF MARKETING
Equip yourself for the dynamic world of marketing as you master state-of-the-art tools and grow your literacy in analytics, advertising and consumer behaviour.
ADDITIONAL MASTERS PROGRAMS AT SCHULICH
MAcc
MMgt
Position yourself for a challenging career in accounting with the CPA-Accredited MAcc, an intensive program that prepares graduates to write the Common Final Examination upon graduation.
Build your knowledge of the major disciplines of management with this unique program designed for high-achieving graduates from non-business backgrounds.
MASTER OF ACCOUNTING
MBAN
MASTER OF MANAGEMENT
MREI
MASTER OF BUSINESS ANALYTICS
MASTER OF REAL ESTATE & INFRASTRUCTURE
Become an expert in the booming field of Big Data and gain a competitive advantage by earning a SAS™ certification.
Build your career on a solid foundation with this specialized program for leaders, entrepreneurs and city builders in both real estate and infrastructure.
MF
MSCM
MASTER OF FINANCE
Gain access to a career in investment banking, risk or asset management and cover a significant portion of the CFA body of knowledge.
MMAI
MASTER OF SUPPLY CHAIN MANAGEMENT Develop the analytical and managerial skills needed to design creative supply chain solutions in this rigorous, experiential program offered both full- or part-time.
MASTER OF MANAGEMENT IN ARTIFICIAL INTELLIGENCE
Learn to develop, evaluate, refine and implement AI-related applications and technologies for business.
Raeanne Cardoza (MMKG ’19) Wholesale Channel Manager, LUS Brands
MESSAGE FROM THE DEAN
Shape Your Future
Today’s global business landscape is complex, disruptive and increasingly digital. Managing effectively requires a global mindset and critical thinking. It requires resiliency, adaptability and the capacity to work in diverse environments. And it requires ethical business leaders with the skills and courage to tackle the social, economic and environmental challenges facing business today. At the Schulich School of Business, we have developed eight distinct specialized Masters programs that will equip you to thrive in this new business paradigm. Our Masters degrees are designed to deliver in-depth functional and industry knowledge, strengthen your technical expertise and give you a clearly defined career advantage. Acquire the very latest in management learning and practice in one of the industries of the future where we are global leaders, including business analytics, infrastructure, supply chains and artificial intelligence. Find your pathway to success and achieve your career objectives with a Schulich 12-month Masters degree.
Detlev Zwick, PhD Interim Dean Schulich School of Business
Canada’s Top-Ranked Business School Global Reach. Innovative Programs. Diverse Perspectives. Schulich MBA: #1 IN CANADA ( The Economist, Forbes, CNN Expansión) Top 25 in the World in Finance, Marketing & Operations Management (QS MBA) Kellogg-Schulich Executive MBA: #1 IN CANADA ( The Economist , Financial Times, QS TopMBA) #3 IN THE WORLD (QS TopMBA) #9 IN THE WORLD (The Economist )
Global Reach. Innovative Programs. Diverse Perspectives.
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Master of Marketing (MMKG)
A highly specialized professional degree to equip graduates for the dynamic world of marketing. A NEW MARKETING LANDSCAPE
PREPARE FOR A CAREER IN MARKETING
In the midst of transformational changes in media, technology and consumption, the need for agile, creative marketing professionals is ever growing. The full-time, 12-month Master of Marketing (MMKG) is the first program of its kind in Canada to prepare graduates for professional careers in marketing.
The Master of Marketing program will prepare you for modern marketing roles and give you leadership development opportunities to pursue rewarding careers in the industry. Graduates will understand both marketing and consumer behaviour theory, and have the technical skills required to excel in digital marketing environments.
CURRICULUM HIGHLIGHTS Foundational core courses provide you with the critical analysis and decision-making skills required of marketers today. Learn state-of-the-art digital marketing and research tools and explore new developments in analytics, buyer behaviour, product and service development, segmentation and targeting. Explore areas of career interest with your choice of marketing electives in topics such as Retail Analytics, Entertainment Marketing, Brand Management, and Consumer Behaviour. The capstone of the program is a two-term Marketing Field Project, designed to give you first-hand experience in developing and implementing marketing strategies for an organization. The MMKG program is open to recent graduates from non-business and business degree programs, and to business professionals who wish to strengthen their marketing capabilities.
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Throughout your studies, benefit from access to the Career Development Centre (CDC). As Schulich’s in-house team of certified Career Coaches and Industry Advisors, the CDC offers innovative resources, individualized mentoring and coaching to help advance your career. Meet alumni, recruiters and industry leaders at corporate information sessions and other CDC events, and receive online access to the very best career tools available. Obtaining a Master of Marketing degree opens a wealth of career opportunities in marketing, from brand management positions to strategic marketing leadership roles. Connect with leading companies that recruit for marketing roles at Schulich, including Pepsi, Rogers Communications, Maple Leaf Sports and Entertainment, P&G, General Mills, Kraft Heinz, Labatt ABINbev, and Canadian Tire.
Schulich School of Business | Master of Marketing (MMKG) 2020–2021
FULL-TIME
START DATE
September
COMPLETION
12 months
“ The capstone Marketing Field Project allowed me to grow my confidence developing and presenting marketing strategies, and to build business connections for the future.” NAOMI HUISMAN (MMKG ’19) Associate Marketing Manager Rich Products Corporation
PROFESSOR M. DAVID RICE BA (Manitoba); MS & PhD (Illinois)
Director, Master of Marketing Program Associate Professor of Marketing Teaches: • Marketing Research • Marketing Communications • Marketing Models “The Master of Marketing is a unique program that will teach students state-of-the-art digital marketing and research tools and grow their literacy in social media, advertising and consumer behaviour.” PROFESSOR RICE
Global Reach. Innovative Programs. Diverse Perspectives.
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MASTER OF MARKETING (MMKG)
YOUR MMKG JOURNEY
PREP COURSES
FALL TERM
Course Work: • Business Communication & Team Dynamics • Marketing Management
Common Core Curriculum
• Marketing Research
Orientation
ACADEMIC TRACK
Satisfactory completion of online courses in business fundamentals including accounting, finance and statistics.
• Digital Marketing Strategy • Financial Decisions for Managers*
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Schulich School of Business | Master of Marketing (MMKG) 2020–2021
Professional Development Activities
CAREER TRACK
Introduction to the Career Development Centre
* Candidates who hold a business degree may be granted a waiver with replacement for this course.
On-campus recruiting
The 12-month Master of Marketing program delivers foundational marketing theory in the context of emerging topics, practices and industry shifts. Students will learn critical research and analytical skills in the classroom, then put them into practice with an experiential marketing field project and co-curricular networking opportunities.
SUMMER TERM
Course Work:
Course Work:
• Consumer Insights
• Creativity in Marketing
• Marketing Analytics
• Brand Management
• Strategic Professional Selling
+ one Marketing elective (3.00 credits)
+ one Marketing elective (3.00 credits)
Marketing Field Project 1. Strategy
Marketing Field Project 2. Implementation
Graduation: October Convocation
WINTER TERM
Just-in-time recruiting
Career coaching, networking events, alumni mentorship
Global Reach. Innovative Programs. Diverse Perspectives.
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Student Life Make Life-Changing Connections
Build lasting memories as part of an engaged and diverse student community. Develop your strengths, skills and interests with a host of exciting co-curricular activities.
Participate in Case Competitions Strengthen your presentation skills and master the case method with opportunities to compete in events such as Canada’s Next Top Ad Executive, L’Oreal Brandstorm, and more. MMKG students celebrate with their team after placing 3rd in the world at the IE Global Innovation Challenge in Madrid.
Discover New Interests and Passions
Student entrepreneurs connect at Schulich Start-Up Night.
Choose from over 25 student-run clubs and organizations. Network and grow within the marketing industry through the Schulich Marketing Association or diversify your focus by joining other clubs based on a region, culture, industry or topic of interest.
The Future of Marketing (FOM) Magazine Curated by MMKG students, the Future of Marketing (FOM) digital magazine reports on recent developments in marketing, including marketing automation, artificial intelligence, proximity marketing and much more. The magazine is the largest digital publication on the topic with over 40,000 viewers and 1.3 million pages read.
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Schulich School of Business | Master of Marketing (MMKG) 2020–2021
The Future of Marketing magazine’s rotational editorial team of MMKG candidates.
Our Landmark Expansion The Rob and Cheryl McEwen Graduate Study & Research Building Designed for Schulich graduate students, the McEwen building encourages interdisciplinary research in fields ranging from business ethics and big data, to real estate and infrastructure, and global enterprise. A NEW HOME FOR LEARNING AND INNOVATION
ALL ABOUT THE FUTURE
The new 67,000 square-foot Rob and Cheryl McEwen Graduate Study & Research Building provides a variety of unique environments for learning, interaction, teamwork and innovation.
Its unique technological and design features make the Rob and Cheryl McEwen Graduate Study & Research Building one of the most environmentally sustainable and socially responsible buildings in North America.
A HUB FOR COLLABORATION AND RESEARCH
Features include:
In addition to being an interdisciplinary space for Schulich’s newest academic programs and research facilities, the building is home to the Deloitte Cognitive Analytics & Visualization Lab, as well as Schulich’s Centres of Excellence, including the Centre of Excellence in Responsible Business, the Centre for Global Enterprise, and the Brookfield Centre in Real Estate and Infrastructure.
840 m2
27m
of planted green roof area
natural ventilation system driven by the glass solar chimney
A STUDENT-CENTRED SPACE
Energy use intensity
Students benefit from a variety of unique spaces to study, work and connect, including a graduate lounge, private group meeting rooms equipped with flat-screen monitors, research labs and a media production centre.
71.4% BELOW THE MODEL NATIONAL ENERGY CODE OF CANADA
7,500 m2 of new landscaped open area, including 3,800 m2 of planted green space
RAINWATER RECAPTURE SYSTEM for green roof irrigation
Global Reach. Innovative Programs. Diverse Perspectives.
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Career Development Shape Your Success
The Schulich Career Development Centre (CDC) offers a wealth of innovative programs and resources to help you accelerate your career and facilitate employment opportunities. Benefit from a variety of resources that have resulted in consistently high placement rates for graduating students.
Career Coaching & Workshops
Corporate Recruitment Events
Our CDC Advisors are certified career coaches who work closely to help you identify your strengths, determine career objectives and develop a tailored plan. Work together through a series of skill-enhancing workshops designed to train you in foundational career search tactics.
Connect with companies such as RBC, Insurance Institute of Canada, Optimus Consulting, Esso/Imperial Oil, EY, Deloitte Consulting, TD, Walmart, KPMG (GIA Group), and Kraft Heinz about career opportunities in their organizations.
MMKG Advising Program Our customized industry advising program is designed to help you navigate a career in Marketing. Enjoy 1-on-1 training, advice from industry leaders, and the opportunity to network with alumni and hiring managers.
Just-in-Time Recruiting Access job and internship postings from companies around the globe, for roles such as Brand Manager, Digital Marketing Specialist, Market Research Analyst, Product Manager, or Marketing Coordinator.
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Schulich School of Business | Master of Marketing (MMKG) 2020–2021
“ The MMKG program was a great career move! It allowed me to solidify the amorphous concepts of marketing that I’d learned through trial and error, with the steel of academic rigor and the industry insights of world-class professors.” NISHANTH BHARADWAJ (MMKG ’19) Marketing Technologist Aislelabs
Global Reach. Innovative Programs. Diverse Perspectives.
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Schulich Global Alumni Network Notable Alumni are Leading by Example
When you graduate from Schulich, you become part of one of the largest business alumni networks in Canada. Here’s a brief look at the scope of the Schulich alumni network and a sampling of those who are leading by example. Connect and benefit from access to the Schulich Global Alumni Network
UPON GRADUATION, JOIN A GLOBAL NETWORK OF OVER
32,000 90 active alumni in
As a student, participate in the
countries
Enjoy exclusive access to Schulich’s Alumni Online Community, which includes
SCHULICH ALUMNI MENTORSHIP PROGRAM
93
or engage with alumni at events and conferences to gain key insights into the industries and careers that you’re passionate about.
62
Lauren More (MBA ’09) Vice President, Communications Ford of Canada
global alumni chapters in
countries
Take advantage of life-long professional development activities, career management resources, and alumni events.
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Schulich School of Business | Master of Marketing (MMKG) 2020–2021
Andrew Wu (MBA ’89) Group President, Greater China LVMH
Diversity. Community. Opportunity. Build a Life and a Career
Feel at Home in Canada
The Toronto Advantage
51%
of Toronto’s population was born outside of Canada
CAD $ 332 billion economy Ranks among the
TOP TEN MOST LIVABLE CITIES IN THE WORLD Economist Intelligence Unit, 2019
THIRD LARGEST TECH SECTOR
2nd LARGEST Financial centre in North America
Our campus is enriched by international students from over
44
DIFFERENT COUNTRIES
Access the city’s vibrant downtown core in just
30 MINUTES BY SUBWAY
Plan Your Life, Post-Degree Come to Schulich for your Masters degree and have the option to launch either an international career, or stay in Canada to build a life and career through favourable immigration pathways. Attend sessions on work permits and permanent residence options, or book individualized advising with Schulich’s International Student Support Specialist.
in North America
International Student Support Schulich provides in-house programs, services, and immigration support to help international students navigate the transition to Canada and plan for the future. Benefit from a pre-arrival webinar, buddy programs, English Language Peer Support, and New to Canada Orientation.
Source (unless specifically indicated): Toronto Global
Global Reach. Innovative Programs. Diverse Perspectives.
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Admission Requirements What’s Required to Begin Your Journey REQUIREMENTS
MMKG
Master of Marketing
GPA
B+
PREREQUISITE COURSES IN HONOURS PROGRAM
N/A
GMAT/GRE
Not required
ESSAYS
2 video, 2 written, 1 timed written
REFERENCE LETTERS
2 reference letters
WORK EXPERIENCE
Recommended but not required
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2
PROOF OF STUDY COMPLETED IN ENGLISH:
2 years minimum (must be full-time study) at an accredited university in a country (or institution) where English is the official language of instruction
LANGUAGE PROFICIENCY*
IELTS (ACADEMIC TEST):
7.0 (minimum 6.5 on each dimension) The IELTS online Academic Test is acceptable
TOEFL: * Applicants must produce proof of language proficiency in one of the three ways listed.
100 (minimum 23 on each dimension) The TOEFL iBT Special Home Edition test is acceptable
SEPTEMBER 2021 ENTRY
ADMISSIONS DEADLINES
Round Round Round Round
1: Oct. 29, 2020 2*: Jan. 29, 2021 3: Mar. 10, 2021 4**: Apr. 30, 2021
* International students are strongly encouraged to apply by Round 2 to allow for sufficient study permit processing time. ** Late applications may be accepted pending space availability.
One academic reference is recommended. For applicants holding a 3-year degree, one year of full-time, post-graduate work experience is required.
1 2
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Schulich School of Business | Master of Marketing (MMKG) 2020–2021
Tuition Fees Figures are based on the currently approved fee framework. Fees listed below include tuition and essential supplementary fees. For details on student health plans and non-essential fees, visit the York Student Financial Services website: sfs.yorku.ca/fees. Fees are subject to change. DOMESTIC STUDENTS
INTERNATIONAL STUDENTS
Canadian Citizen or Permanent Resident
Visa/Study Permit
TUITION PER TERM*
$ 12,443
$ 26,706
ESTIMATED PROGRAM TOTAL**
$ 37,300
$ 80,100
All fees are in Canadian dollars (CAD)
MMKG
* The MMKG requires three terms of study to complete. ** Estimated Program Total is calculated by multiplying current tuition fees by the average number of terms required to complete the program. Estimates are rounded to the nearest $50 CAD.
Cost of Living LIVING EXPENSES IN TORONTO 1 (1 Term = 4 months) Books /Course Materials
$
Rent (on campus)
$ 5,000
Food
$ 1,500
2
750
Personal Expenses
$ 1,000
Health Insurance: UHIP (international students only) 3 GSA 3
$ 210 $ 160
APPROXIMATE COST PER TERM
$
8,620 4
Figures are approximations and intended only as a budget guide for students studying full-time. Costs are listed in Canadian dollars. Off-campus housing varies in price from $500 – $ 1,200 per month depending on the location and options. For on-campus accommodation visit: yorku.ca/stuhouse. 3 Participation in the University Health Insurance Plan (UHIP) is mandatory only for international students while in Toronto. The Graduate Student Association (GSA) plan is for dental and drug coverage (mandatory for all domestic and international full-time students unless student has alternative coverage). Coverage for spouse/family is available. Health/Drug/Dental plan rates are subject to change. 4 Subtract UHIP cost for domestic student total. 1 2
Financial Aid We welcome the opportunity to discuss ways to finance your education and the return on investment our programs offer. Send us an email at: finaid@schulich.yorku.ca or visit: schulich.yorku.ca/financial-aid. LINE OF CREDIT FOR DOMESTIC STUDENTS Visit schulich.yorku.ca/financial-aid/loans for a list of partnered banks and preferred rates for domestic students in professional programs. LOAN PROGRAMS To learn more about funding opportunities for domestic and international students, please visit: schulich.yorku.ca/financial-aid/loans.
ADDITIONAL FINANCIAL AID • Support for case competitions • Partnerships with:
Schulich Masters Programs provide students with the technical skills and career preparation they need to pursue dynamic roles across a broad spectrum of industries. www.schulich.yorku.ca
LEARN MORE ABOUT THE SCHULICH EXPERIENCE
SCHULICH SCHOOL OF BUSINESS
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Meet one-on-one with our admissions team online to discuss your profile. Register at: www.schulich.yorku.ca/grad-inquiry
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Global Reach. Innovative Programs. Diverse Perspectives.
Rob and Cheryl McEwen Graduate Study & Research Building
Hyderabad Campus GMRSB Campus, Block A-1, GMR Aerospace Compound c/o GMR Hyderabad, International Airport Shamshabad, Hyderabad, India 500409