Prepare to Lead with a Schulich Masters Degree
“ Rated #1 in Canada and among the leading programs globally, Schulich’s Master of Marketing degree is focused on real-world learning, professional development and career readiness. The program draws on the expertise of our faculty and cutting-edge think tanks like our Future of Marketing Institute, a global leader in emerging marketing trends such as AI, augmented reality and Web3. Our marketing graduates are making a noticeable impact in the field of marketing, with Schulich recently being ranked among the top 15 business schools in the world for the marketing career success of its alumni.”
Detlev Zwick, PhD Dean, Tanna H. Schulich Chair in Digital Marketing Strategy, Schulich School of Business
On the cover: Brendon Grant (MMKG ’19, MBA ’22) Director, yáqwa Development Corporation
Learn about Brendon’s journey
Why Schulich
The Master of Marketing (MMKG) class is a mix of students from different industries and academic backgrounds. Schulich offers a wealth of possibilities for personal growth, development, and engagement with students from diverse perspectives and countries through a variety of experiential learning opportunities.
Ranked #1 in Canada and Top 15 in North America in Master of Marketing Programs by QS
DIVERSITY AT SCHULICH
We take great pride in educating future business leaders who are passionately dedicated to contributing positively to the world.
35+ languages spoken by Schulich faculty
48 countries represented in our student body 65% of Schulich’s award winning faculty are international 14+ sectors where our student body comes from
REAL WORLD PERSPECTIVES
Schulich marketing students have an opportunity to apply as Interns at the Future of Marketing Institute (FMI), a leading global think-tank dedicated to advancing knowledge in future marketing trends. Interns play a key role in producing FMI’s flagship media, including the widely-read Future of Marketing Magazine, which reaches over 55,000 readers. FMI Interns also gain valuable hands-on experience managing the Institute’s social media presence across platforms including the website, LinkedIn, Instagram, X, and our podcast. Visit: futureofmarketinginstitute.com
A THOUGHT LEADER IN BUSINESS AND SUSTAINABILITY
One of the world’s top-ranked business schools in sustainability, our cutting-edge curriculum and research efforts demonstrate our commitment to advancing sustainable business practices. Our Rob and Cheryl McEwen Graduate Study & Research Building has received the LEED (Leadership in Environmental Energy and Design) Gold Certification:
Energy use intensity 71.4% below the Model National Energy Code of Canada Rainwater recapture system for green roof irrigation
7,500 m 2 of new landscaped open area, including 3,800 m2 of planted green space
27 m natural ventilation system driven by the glass solar chimney
Take a virtual tour of the McEwen building
Discover the Master of Marketing
In the midst of transformational changes in technology, media, and consumption, the need for agile, yet strategic marketing professionals is ever growing. The full-time, 12-month Master of Marketing (MMKG) is a one-of-a-kind program that prepares graduates for professional careers in marketing.
Your MMKG Journey Starts Here
Start Date September Program Length 12 months
What to Expect
Foundational core courses provide you with the critical analysis and decision-making skills required of marketers today.
Learn state-of-the-art digital marketing and research tools and explore new developments in artificial intelligence, analytics, buyer behaviour, brand management, and marketing communications. Customize your own professional marketing expertise with electives such as Retail Analytics, Entertainment Marketing, New Product Development, Creativity in Marketing, and Customer Experience Design.
Opportunities Post-Degree
Graduates of the MMKG program may be eligible for up to one term of advanced standing in the Schulich MBA.
“ The MMKG program from Schulich provides you with the skills and knowledge to take on multiple professional challenges in the future. The individuals I met through the program had a profound impact on my life and I learned and accomplished more in the 12-months than I ever imagined.”
Mohini Mohandas (MMKG ’22) Corporate Brand Specialist, Minto Group
Learn about Mohini’s journey
“ The Master of Marketing program offers students unparalleled depth in current marketing theory, decision-making, and tools for analytics, social media, and research. After just one year, students leave prepared for a range of modern marketing roles.”
Professor Grant Packard BS (Colorado); MBA (McGill); PhD (Michigan) Director, Master of Marketing Program; Associate Professor of Marketing
video
TO APPLY ONLINE scan the QR code or visit: schulich.yorku.ca/mmkg
FULL-TIME MMKG
View Professor Packard’s
FULL-TIME STUDY
PREP COURSES SUMMER 2025
Satisfactory completion of online courses in business fundamentals including accounting, finance, and statistics.
TERM 1
FALL 2025
Typical MMKG Program Course Structure
Course work*:
• Marketing Management
• Marketing Research
• Strategic Marketing Communications
• Professional Development Hive I + One Marketing elective**
TERM 2 WINTER 2026
Course work*:
• Marketing Analytics
• Brand Management
• Digital Marketing
• Professional Development Hive II
+ One marketing elective
CONVOCATION: OCTOBER 2026
TERM 3
SUMMER 2026
Course work*:
Marketing Field Project
This course gives MMKG students first-hand experience consulting with a small to mid-sized business in need of marketing expertise.
Marketing Dynamics Capstone Course
This capstone course has students apply learnings from across the curriculum in an intensive 8-week market simulation, with case studies, and debates.
+ One marketing elective
CAREER TRACK
Introduction to the Centre for Career Design
On-campus recruiting
Just-in-time recruiting
Career coaching, networking events, alumni mentorship
* Courses and sequencing subject to change.
** Candidates who do not hold a business degree with appropriate managerial finance coursework (as determined by Student Services) take a Financial Decisions for Managers course instead of this elective.
Your Student Experience Goes Beyond the Classroom
Build lasting memories as part of an engaged and impressive student community. Develop your strengths, skills, and interests with a host of exciting co-curricular activities.
Choose from over 30 student-run clubs and organizations
From sustainable enterprise to the Graduate Business Council or Business Technology Association, you’ll have the ability to pursue a broad spectrum of interests alongside your studies.
Engage with Our Community @SchulichSchool | #SchulichMMKG
You Belong Right Here
Schulich’s student community fosters platforms for empowerment, representation, and belonging. Cultivate leadership skills and celebrate a rich culture of diversity by participating in student-led clubs such as the Black Graduate Business Network and Women in Leadership.
The Schulich Marketing Association (SMA)
The SMA creates opportunities for Schulich students to learn, connect and prepare themselves for a successful and thriving career in the field of marketing. Attend interactive events, and connect with like-minded peers and marketing professionals.
Participate in Case Competitions
Strengthen your presentation skills and master the case method with opportunities to compete in events such as Canada’s Next Top Ad Executive, L’Oreal Brandstorm, and more.
Experiential Learning in Real-World Applications
The MMKG program is committed to enhanced learning and career opportunities through experiential education. Students participate in two course credit opportunities: consulting project for a small to mid-sized company (required course), and a resume-building work placement as an intern (optional elective course).
The Master of Marketing Field Project
Project Length
4 Months (May to August)
Start Date
Term 3 – Summer 2026
Groups of five to six students work with an experienced marketing faculty member to analyze a company’s market situation and develop recommendations in its areas of need (e.g., positioning, product, communications, promotions).
It’s not an internship, but a consulting project designed to help deliver returns to organizations that invest to work with a Schulich-trained team.
PROJECT TIMELINE
April / May: Phase 1 – Analysis
Conduct secondary and primary research to develop a competitive analysis and identify marketplace opportunities.
June: Phase 2 – Status Update
Provide preliminary research results and a project update.
August: Phase 3 –
Final Recommendations
Report your findings and deliver actionable recommendations based on your analysis.
“ What makes the Master of Marketing program unique is the holistic approach that it takes in building a successful marketer... and when you go into the market, you know you have the knowledge and capacity across different areas.”
Asif Chowdhury (MMKG ’20) Team Lead, Strategic Communications, Ontario Ministry of Transportation
Learn about Asif’s journey
The Master of Marketing Work Placement Elective
Placement Length
Minimum 12 weeks during the summer semester (May to August).
Gain valuable work experience in a marketing, sales or research capacity and earn academic credit during your summer semester. Work placements can help you build your marketing and sales talent pipeline, as well as your professional network.
• You’ll be prepared: MMKG students take 10 masters-level marketing courses (vs. 4-5 for most MBAs and BBAs).
• Flexible hours: Work part-time or full-time as summer courses (other than the placement course) are offered at night, so you can meet expectations.
• Invaluable opportunities: We make the process easy for you by posting opportunities on our internal job board, and forwarding the applications directly to the interested employer.
Admission Requirements: Find Your Fit
Pursuing a business degree is an important decision. At Schulich, we support you with an application experience that leaves you feeling informed and empowered. We take a holistic approach during the application review process and all components of the application are thoroughly evaluated.
CONNECT WITH OUR ADMISSIONS TEAM
Scan the QR code or visit: schulich.yorku.ca/grad-inquiry
Andrea Ascarrunz (MMKG ’20) Associate Shopper Marketing Manager, Large Format Customers, PepsiCo Learn about Andrea’s journey
GPA
GMAT/GRE PREREQUISITE COURSES IN HONOURS PROGRAM
An undergraduate degree from a recognized post-secondary institution, with a minimum B+ average in the last two full years (or equivalent) of academic work.
N/A
Not required
ESSAYS 2 video, 2 written, 1 timed written
REFERENCE LETTERS 2 reference letters1
WORK EXPERIENCE
LANGUAGE PROFICIENCY
ADMISSIONS DEADLINES
One or more years of post-degree work experience is recommended for those without a business degree. 2
Applicants must produce proof of language proficiency in one of the three ways listed:
• Proof of study completed in English: 2 years minimum (must be full-time study) at an accredited university in a country (or institution) where English is the official language of instruction.
• IELTS (academic test): 7.0 (minimum 6.5 on each dimension). The IELTS online Academic Test is acceptable.
• TOEFL: 100 (minimum 23 on each dimension). The TOEFL iBT Special Home Edition test is acceptable.
September 2025 Entry
Round 1: October 1, 2024
Round 2: January 8, 2025*
Round 3: March 26, 2025
Round 4: June 11, 2025**
* International students are strongly encouraged to apply by round 2 to allow for sufficient study permit processing time.
** Late applications may be accepted pending space availability.
1 One academic reference is required.
2 For applicants holding a 3-year degree, one year of full-time, post-graduate work experience is required.
OUR RECRUITMENT TEAM IS HERE FOR YOU!
• Connect one-on-one for a chat
• Attend one of our open houses offered during the year – Experience Schulich Virtual Open House
– Experience Schulich In-Person Open House
• Visit us at one of the 100+ local and global events we join annually
• Drop-in virtually for Q&A, student panels, and application tip info sessions
Feel at Home in Toronto
Study in one of the most diverse cities in the world and take advantage of all that Toronto has to offer. Access the vibrant downtown core in just 30 minutes by subway. Enjoy restaurants, theatres, and distinct neighbourhoods –there’s so much to explore in Toronto.
3rd largest tech sector in North America
51% of Toronto’s population was born outside of Canada
Cities
in the world for highest quality of living for international employees
7th Best City
Over 180 languages and major dialects spoken in Toronto
Our International Relations Team is Here to Support You
Schulich provides unique in-house programs, services, and a team of licensed immigration professionals to help international students navigate the transition to Canada and plan for the future.
INTERNATIONAL BENEFITS
• Study permit webinars
• Pre-arrival guides and transition support
• Mentorship program
• English language peer support
• New to Canada orientation
• Immigration information sessions
• 1:1 international student advising
• Social events
51%
of Schulich graduate students are international
Plan Your Life, Post-Degree in Canada
A Schulich masters degree provides the flexibility to start your career internationally or pursue opportunities in Canada after graduation. Upon completing your degree, you can explore Canada’s immigration pathways to help you shape your ideal career.
Attend information sessions to learn more about relevant work permits and permanent residence options, or book individualized advising sessions with Schulich’s International Student Support Specialists.
For more information scan the QR code or visit: schulich.yorku.ca/ international-student-services
Financial Aid for Your Future Investment
We welcome the opportunity to discuss ways to finance your education and the return on investment our programs offer.
Visit: schulich.yorku.ca/financial-aid
LINE OF CREDIT FOR DOMESTIC STUDENTS *
Visit schulich.yorku.ca/financial-aid/loans for a list of partnered banks and preferred rates for domestic students in professional programs.
*Please contact the bank to get the maximum loan amount and to confirm the interest rate for your program of choice.
LOANS FOR INTERNATIONAL STUDENTS
To learn more about funding opportunities for international students, please visit: schulich.yorku.ca/financial-aid/loans
Partnerships with:
“ At the Schulich School of Business, student success is one of our top priorities. Understanding that pursuing a business degree is never easy, we are dedicated to supporting our students in their academic journey through a wide range of scholarships, awards, and bursaries that not only promote diversity and inclusivity, but also to help ensure that a lack of financial resources is never a barrier for current and future Schulich students.”
Doris Mak Assistant
Director, Admissions & Financial Aid
MMKG SCHOLARSHIP
Weston Family Foundation Entrance Scholarship
Value: $10,000 | Available: 1
Schulich Entrance Award of Merit
Value: Up to $14,000 Available: Variable
InterRent REIT and CLV Group Adversity Award
Value: $5,000 | Available: 1
For additional scholarship information please refer to the Schulich Awards publication at: schulich.yorku.ca/financialawards
Tuition Fees and Cost of Living
Figures are based on the currently approved fee framework. Fees listed below include tuition and supplementary fees. For full details on all current tuition, supplementary fees, and student health plans, visit the York Student Financial Services website: sfs.yorku.ca/fees . Fees are subject to change.
* The full-time MMKG requires three terms of study to complete.
** Estimated Program Total is calculated by multiplying current tuition fees by the average number of terms required to complete the program. Estimates are rounded to the nearest $50 CAD. Subject to change. Tuition and fees reassessed annually.
1 Figures are approximations and intended only as a budget guide for students studying full-time. Costs are listed in Canadian dollars. Living expenses are estimated for 2025.
2 For more information on housing on campus, please visit yorku.ca/housing On-campus housing is available on a first come, first served basis. Students who are seeking accommodation on campus are strongly encouraged to submit their housing application after accepting their offer of admission.
3 For complete details about the University Health Insurance Plan (UHIP) visit: yorkinternational.yorku.ca/uhip. For more information about the Graduate Student Association (GSA) visit: yugsa.ca/health-plan. Fees are based on the 2024-2025 academic year.
4 Subtract UHIP cost for domestic student total.
Career Development to Shape Your Success
The Centre for Career Design (CCD) empowers students for lifelong career success and self-reliance with advice, tools, and training.
MMKG Student Success Report
CLASS OF 2023
EMPLOYMENT AT A GLANCE *
48
Number of firms that hired Schulich MMKG students
$ 63,111
Average total compensation**
* 95% of students participated in the survey.
** Includes base salary and other guaranteed compensation, for those who reported compensation figures.
KEY COMPANIES
Cossette
Loblaw Companies
Limited
Proctor & Gamble
Scotiabank
Shoppers Drug Mart
Uber Technologies
Unilever
SAMPLE ROLES
CLASS OF 2023 DEMOGRAPHICS AT A GLANCE
Student Demographics
Average Age 27
Assistant Media Planner
Business Strategist
Communications Assistant Manager, GBM
Marketing & Communications Coordinator
Marketing Manager
Strategy and Operations
Associate
OUR TEAM CAN HELP YOU:
• Identify strengths
• Determine career objectives
• Develop and implement career plans
• Hone skills for career management
• Apply for jobs
• Prepare for interview and salary negotiations INDUSTRY
Corporate Recruitment Events
Connect with leading organizations such as Purolator, P&G, Kraft Heinz, PepsiCo, and Amazon to learn about career opportunities.
MMKG Advising Program
Our customized industry advising program is designed to help you navigate a career in Marketing. Enjoy 1-on-1 training, advice from industry leaders, and the opportunity to network with alumni and hiring managers.
Access to Job Opportunities
Enjoy exclusive access to job opportunities posted on our career platform, Handshake.
Career Workshops
Benefit from skill-enhancing workshops aimed at making you career-ready like resume and cover letter writing, managing your online presence, and mastering the interview.
Gain Access to the Schulich Global Alumni Network
When you graduate from Schulich, you become part of one of the largest business alumni networks in Canada.
UPON GRADUATION, JOIN A GLOBAL NETWORK OF OVER
36,000 active alumni in
90 countries
Enjoy exclusive access to Schulich’s Alumni Hub, which includes 90+ global alumni chapters in over 60 countries
Participate in the Schulich Alumni Mentorship Program As a student you can engage with alumni at events and conferences to gain key insights into the industries and careers that you’re passionate about.
“Your program here at Schulich is just the beginning! Our Global Alumni Network is a tremendous asset -opening up connections, knowledge sharing, and opportunities that extend far beyond graduation.”
Pamela Laycock (MBA ’89) President, Schulich Global Alumni Network
Learn more about the Schulich Advantage
NEXT STEPS
• Visit us online: schulich.yorku.ca
• Join us for an event or information session. Register at: schulich.yorku.ca/events
• Connect with our Admissions Team at: schulich.yorku.ca/grad-inquiry
MMKG
Master of Marketing
Program Start: September 2025
Full-Time | In Person | On Campus
Application Deadlines:
Round 1: October 1, 2024
Round 2: January 8, 2025*
Round 3: March 26, 2025
Round 4: June 11, 2025**
* International students are strongly encouraged to apply by round 2 to allow for sufficient study permit processing time.
** Late applications may be accepted pending space availability.
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MMgt
Master of Management
MREI
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MSCM
Master of Supply Chain Management