MMKG Schulich School of Business 2023 Masters Programs Master of Marketing
Earn the credentials you need for the career you want, with a highly specialized Masters program.
MMKG
MASTER OF MARKETING
Equip yourself for the dynamic world of marketing as you master state-of-the-art tools and grow your literacy in analytics, advertising and consumer behaviour.
ADDITIONAL MASTERS PROGRAMS AT SCHULICH
MAcc
MASTER OF ACCOUNTING
Position yourself for a challenging career in accounting with the CPA-Accredited MAcc, an intensive program that prepares graduates to write the Common Final Examination upon graduation.
MBAN
MASTER OF BUSINESS ANALYTICS
Become an expert and gain a competitive advantage in the booming field of Big Data.
MF
MASTER OF FINANCE
Gain access to a career in investment banking, risk or asset management and cover a significant portion of the CFA body of knowledge.
MMAI
MASTER OF MANAGEMENT IN ARTIFICIAL INTELLIGENCE
Learn to develop, evaluate, refine and implement AI-related applications and technologies for business.
MMgt MASTER OF MANAGEMENT
Build your knowledge of the major disciplines of management with this unique program designed for high-achieving graduates from non-business backgrounds.
MREI
MASTER OF REAL ESTATE & INFRASTRUCTURE
Build your career on a solid foundation with this specialized program for leaders, entrepreneurs and city builders in both real estate and infrastructure.
MSCM
MASTER OF SUPPLY CHAIN MANAGEMENT
Develop the analytical and managerial skills needed to design creative supply chain solutions in this rigorous, experiential program offered both full- or part-time.
On the cover: Nishanth Bharadwaj (MMKG ’19) Senior Product Marketing Manager, Alida
Shape Your Future
Today’s global business landscape is complex, disruptive and increasingly digital. Managing effectively requires deep specialized knowledge, team building and leadership skills, and the ability to think creatively. It also requires resiliency, adaptability and the capacity to work in diverse environments. And it requires ethical business leaders with the skills and courage to tackle the social, economic and environmental challenges facing business today.
At the Schulich School of Business, we have developed eight distinct specialized Masters programs that will equip you to thrive in a fast-changing and exciting business world. Our Masters degrees are designed to deliver in-depth functional and industry knowledge, strengthen your technical expertise and give you a clearly defined career advantage.
Acquire the very latest in management learning and practice in one of the industries where we are global leaders, including marketing, business analytics, real estate and infrastructure, supply chains and artificial intelligence.
Find your pathway to success and achieve your career objectives with a specialized Schulich Masters degree.
Detlev Zwick, PhD Dean & Tanna H. Schulich Chair in Digital Marketing Strategy
Schulich School of Business
Canada’s Top-Ranked Business School
Global Reach. Innovative Programs. Diverse Perspectives.
Schulich MBA: #1 IN CANADA (Forbes,CorporateKnights,CNNExpansión) #4 IN THE WORLD (CorporateKnights)
TOP 25 IN THE WORLD for careers in Finance, Marketing & Operations Management (QSTopMBA)
Kellogg-Schulich Executive MBA: #1 IN CANADA (QSTopMBA) #7 IN THE WORLD (QSTopMBAJointProgrammes)
Global Reach. Innovative Programs. Diverse Perspectives.
1
MESSAGE FROM THE DEAN
Master of Marketing (MMKG)
A NEW MARKETING LANDSCAPE
In the midst of transformational changes in media, technology and consumption, the need for agile, creative marketing professionals is ever growing. The full-time, 12-month Master of Marketing (MMKG) is the first program of its kind in Canada to prepare graduates for professional careers in marketing.
CURRICULUM HIGHLIGHTS
Foundational core courses provide you with the critical analysis and decision-making skills required of marketers today. Learn state-of-the-art digital marketing and research tools and explore new developments in analytics, buyer behaviour, product and service development, segmentation and targeting. Explore areas of career interest with your choice of marketing electives in topics such as Retail Analytics, Entertainment Marketing, Strategic Market Communications and Marketing Metrics.
The capstone of the program is a two-term Marketing Field Project, designed to give you first-hand experience in developing and implementing marketing strategies for an organization.
The MMKG program is designed for people who wish to develop marketing capabilities, from recent graduates of non-business or business degree programs, to people with work experience in a variety of fields.
PREPARE FOR A CAREER IN MARKETING
The Master of Marketing program will prepare you for modern marketing roles and give you leadership development opportunities to pursue rewarding careers in the industry. Graduates will understand both marketing and consumer behaviour theory, and have the skills required to excel in digital and data-driven marketing environments.
Throughout your studies, benefit from access to the Centre for Career Design (CCD). As Schulich’s in-house team of certified Career Coaches and Industry Advisors, the CCD offers innovative resources, individualized mentoring and coaching to help advance your career. Meet alumni, recruiters and industry leaders at corporate information sessions and other CCD events, and receive online access to the very best career tools available.
Obtaining a Master of Marketing degree opens a wealth of career opportunities in marketing, from brand management positions to strategic marketing leadership roles. Connect with leading companies that recruit for marketing roles at Schulich, including Air Canada, PepsiCo, Rogers Communications, L’Oreal, Mars Wrigley, and Canadian Tire.
OPPORTUNITIES POST-DEGREE
Graduates of the MMKG program may be eligible for up to one term of advanced standing in the Schulich MBA.
START DATE
COMPLETION
12 months
PROFESSOR GRANT PACKARD
BS (Colorado); MBA (McGill); PhD (Michigan)
Director, Master of Marketing Program; Associate Professor of Marketing Teaches: Marketing Research; Consumer Behaviour; Logics of Social Research
“The Master of Marketing program offers students unparalleled depth in current marketing theory, decision-making, and tools for analytics, social media, and research. After just one year, students leave prepared for a range of modern marketing roles.”
PROFESSOR PACKARD
A highly specialized professional degree to equip graduates for the dynamic world of marketing.
September
FULL-TIME 2 Schulich School of Business | Master of Marketing (MMKG) 2023
“
The MMKG program from Schulich provides you with the skills and knowledge to take on multiple professional challenges in the future. The individuals I met through the program had a profound impact on my life and I learned and accomplished more in the 12-months than I ever imagined.”
MOHINI MOHANDAS (MMKG ’22) Digital Marketing and Corporate Brand Specialist, Minto Group
Global Reach. Innovative Programs. Diverse Perspectives.
3
4 Schulich School of Business | Master of Marketing (MMKG) 2023 MASTER OF MARKETING (MMKG) YOUR MMKG JOURNEY PREP COURSES FALL TERM Satisfactory completion of online courses in business fundamentals including accounting, finance and statistics. Course Work: • Business Communication & Team Dynamics • Marketing Management • Marketing Research • Digital Marketing Strategy • Financial Decisions for Managers* ACADEMIC TRACK CAREER TRACK Orientation Common Core Curriculum * Candidates who hold a business degree may be granted a waiver with replacement for this course. Introduction to the Centre for Career Design On-campus recruitingProfessional Development Activities
The 12-month Master of Marketing program delivers foundational marketing theory in the context of emerging topics, practices and industry shifts. Students will learn critical research and analytical skills in the classroom, then put them into practice with an experiential marketing field project and co-curricular networking opportunities.
Global Reach. Innovative Programs. Diverse Perspectives. 5
WINTER TERM SUMMER TERM Graduation: October Convocation Course Work: • Creativity in Marketing • Brand Management + one Marketing elective (3.00 credits) Marketing Field Project 1. Strategy Marketing Field Project 2. Implementation Career coaching, networking events, alumni mentorship Course Work: • Consumer Insights • Marketing Analytics + two Marketing electives (6.00 credits) Just-in-time recruiting Career Ready!
Student Life
Make Life-Changing Connections
Build lasting memories as part of an engaged and impressive student community. Develop your strengths, skills and interests with a host of exciting co-curricular activities.
Participate in Case Competitions
Strengthen your presentation skills and master the case method with opportunities to compete in events such as Canada’s Next Top Ad Executive, L’Oreal Brandstorm, and more.
The Future of Marketing (FOM) Magazine
Curated by MMKG students, the Future of Marketing (FOM) digital magazine reports on recent developments in marketing, including marketing automation, artificial intelligence, proximity marketing and much more. The magazine is the largest digital publication on the topic with over 40,000 viewers and 1.3 million pages read.
Discover New Interests and Passions
Choose from over 25 student-run clubs and organizations. Network and grow within the marketing industry through the Schulich Marketing Association or diversify your focus by joining other clubs based on a region, culture, industry or topic of interest.
The Future of Marketing magazine’s rotational editorial team of MMKG candidates, 2019.
Student entrepreneurs connect at Schulich Start-Up Night.
MMKG students celebrate with their team after placing 3rd in the world at the IE Global Innovation Challenge in Madrid.
6 Schulich School of Business | Master of Marketing (MMKG) 2023
Our Landmark Expansion
The Rob and Cheryl McEwen Graduate Study & Research Building
Designed for Schulich graduate students, the McEwen building encourages interdisciplinary research in fields ranging from business ethics and big data, to real estate and infrastructure, and global enterprise.
A NEW HOME FOR LEARNING AND INNOVATION
The new 67,000 square-foot Rob and Cheryl McEwen Graduate Study & Research Building provides a variety of unique environments for learning, interaction, teamwork and innovation.
A HUB FOR COLLABORATION AND RESEARCH
In addition to being an interdisciplinary space for Schulich’s newest academic programs and research facilities, the building is home to the Deloitte Cognitive Analytics & Visualization Lab, as well as Schulich’s Centres of Excellence, including the Centre of Excellence in Responsible Business, the Centre for Global Enterprise, the George Weston Ltd. Centre for Sustainable Supply Chains, and the Brookfield Centre in Real Estate and Infrastructure.
A STUDENT-CENTRED SPACE
Students benefit from a variety of unique spaces to study, work and connect, including a graduate lounge, private group meeting rooms equipped with flat-screen monitors, research labs and a media production centre.
ALL ABOUT THE FUTURE
unique technological and design
make the Rob and Cheryl McEwen Graduate Study & Research Building one of the most environmentally sustainable and socially responsible buildings in North America.
planted green roof
new landscaped open area,
m2
chimney
Its
features
Features include: 840 m 2 of
area Energy use intensity 71.4% BELOW THE MODEL NATIONAL ENERGY CODE OF CANADA 27 m natural ventilation system driven by the glass solar
RAINWATER RECAPTURE SYSTEM for green roof irrigation 7,500 m 2 of
including 3,800
of planted green space Global Reach. Innovative Programs. Diverse Perspectives. 7
Career Development Shape Your Success
The Schulich Centre for Career Design (CCD) offers a wealth of innovative programs and resources to help you accelerate your career and facilitate employment opportunities. Benefit from a variety of resources that have resulted in consistently high placement rates for graduating students.
Career Coaching & Workshops
Our CCD Advisors are certified career coaches who work closely to help you identify your strengths, determine career objectives and develop a tailored plan. Work together through a series of skill-enhancing workshops designed to train you in advanced career search tactics.
MMKG Advising Program
Our customized industry advising program is designed to help you navigate a career in Marketing. Enjoy 1-on-1 training, advice from industry leaders, and the opportunity to network with alumni and hiring managers.
Corporate Recruitment Events
Connect with companies such as RBC, Insurance Institute of Canada, Optimus Consulting, Esso/Imperial Oil, EY, Deloitte Consulting, TD, Walmart, KPMG (GIA Group), and Kraft Heinz about career opportunities in their organizations.
Just-in-Time Recruiting
Access job and internship postings from companies around the globe, for roles such as Brand Manager, Digital Marketing Specialist, Market Research Analyst, Product Manager, or Marketing Coordinator.
8 Schulich School of Business | Master of Marketing (MMKG) 2023
Marketing (MMKG) Student Success Report
Key Firms
Accenture
Alibaba Group CIBC
BMO Financial Group Home Depot
Sample Roles
Account Manager
Brand Manager
Communications Manager
Digital Marketing Manager
L’Oréal Hylink Digital MedCan PepsiCo The Estée Lauder Companies Inc.
Fulfillment Manager
Partnerships Specialist
Project Manager
Public Relations Specialist
Social Media Coordinator
Global Reach. Innovative Programs. Diverse Perspectives. 9 Master of
CLASS OF 2021 EMPLOYMENT AT A GLANCE 89% of students were hired within 6 months of graduation* 78% of students participated in the survey *As per MBACSEA Guidelines. Average salary $70,211 52 Number of firms that hired Schulich MMKG students
CLASS OF 2021 DEMOGRAPHICS AT A GLANCE Student Demographics Average Age 25 Years of Work Experience 0–11 Male Students 26% Female Students 74% Prior Degrees Arts 27% Business 47% Science 9% Other 16% INDUSTRY COVERAGE CPG Financial Services Retail Technology Marketing, PR & Advertising Kourosh Cyrus Adeli (MMKG ’19) Marketing Strategy Manager, GALE Partners
Schulich Global Alumni Network
Notable Alumni are Leading by Example
When you graduate from Schulich, you become part of one of the largest business alumni networks in Canada. Here’s a brief look at the scope of the Schulich alumni network and a sampling of those who are leading by example.
Connect and
from
to the Schulich Global Alumni Network
UPON GRADUATION, JOIN A GLOBAL NETWORK OF
in
As a student,
engage with alumni at events and conferences to gain key insights into the industries and careers that you’re passionate about.
development activities, career management resources, and alumni events.
Alumni Online
Lauren More (MBA ’09) Vice President, Communications Ford of Canada
Andrew Wu (MBA ’89) Group President, Greater China Louis Vuitton Moet Hennessy
10 Schulich School of Business | Master of Marketing (MMKG) 2023
Take advantage of life-long professional
Enjoy exclusive access to Schulich’s
Community, which includes
benefit
access
93 global alumni chapters in 62 countries
OVER 34,000 active alumni
90 countries
participate in the SCHULICH ALUMNI MENTORSHIP PROGRAM or
Build a Life and a Career
centre
Feel at Home in Canada
Our campus is enriched by international students from over
DIFFERENT COUNTRIES
the city’s
Plan Your Life, Post-Degree
A Schulich Masters gives you the option of launching a career internationally, or the opportunity to work in Canada after graduation. Upon completing your degree, you can explore Canada’s advantageous immigration pathways available to assist you in building your ideal career.
Attend sessions on work permits and permanent residence options, or book individualized advising with Schulich’s International Student Support Specialist.
International Student Support
Schulich provides in-house programs, services, and immigration support to help international students navigate the transition to Canada and plan for the future. Benefit from study permit and pre-arrival webinars, Buddy program, English language peer support, New to Canada orientation, immigration information sessions, 1:1 international student advising and social events.
Diversity. Community. Opportunity.
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Source (unless specifically indicated): Toronto Global Global Reach. Innovative Programs. Diverse Perspectives. 11 2 nd LARGEST Financial
in North America CAD $364 billion economy 51% of Toronto’s population was born outside of Canada Access
vibrant downtown core in just 30 MINUTES BY SUBWAY The Toronto Advantage RANKS #1 IN CANADA AND #4 IN NORTH AMERICA Resonance Consultancy World’s Best Cities Report, 2021 THIRD LARGEST TECH SECTOR in North America New York Times, 2022 SAFEST CITY IN CANADA, AND 2 nd SAFEST CITY IN THE WORLD Economist Intelligence Unit, 2021
12 Schulich School of Business | Master of Marketing (MMKG) 2023 REQUIREMENTS ESSAYS GPA PREREQUISITE COURSES IN HONOURS PROGRAM GMAT/GRE REFERENCE LETTERS WORK EXPERIENCE 2 video, 2 written, 1 timed written MMKG Master of Marketing B+ N/A Not required 2 reference letters1 ADMISSIONS DEADLINES SEPTEMBER 2023 ENTRY Round 1: Oct. 5, 2022 Round 2*: Jan. 25, 2023 Round 3: Apr. 5, 2023 Round 4**: June 7, 2023 * International students are strongly encouraged to apply by Round 2 to allow for sufficient study permit processing time. ** Late applications may be accepted pending space availability. Admission Requirements What’s Required to Begin Your Journey Recommended but not required2 LANGUAGE PROFICIENCY* * Applicants must produce proof of language proficiency in one of the three ways listed. TOEFL: 100 (minimum 23 on each dimension) The TOEFL iBT Special Home Edition test is acceptable IELTS (ACADEMIC TEST): 7.0 (minimum 6.5 on each dimension) The IELTS online Academic Test is acceptable PROOF OF STUDY COMPLETED IN ENGLISH: 2 years minimum (must be full-time study) at an accredited university in a country (or institution) where English is the official language of instruction 1 One academic reference is required. 2 For applicants holding a 3-year degree, one year of full-time, post-graduate work experience is required.
Tuition Fees
Figures are based on the currently approved fee framework. Fees listed below include tuition and
current tuition, supplementary fees, and student health plans, visit the
on
Student Financial Services website: sfs.yorku.ca/fees. Fees are subject to change.
Cost of Living
Books/Course Materials $ 750
Rent (on campus)
$ 5,000
Food $ 1,500
Personal Expenses $ 1,000
Health Insurance: UHIP (international students only)
$ 252 GSA 3 $ 170
APPROXIMATE COST PER TERM
1 Figures are approximations and intended only as a budget guide for students studying full-time. Costs are listed in Canadian dollars.
2 Off-campus housing varies in price from $1,000–$1,500 per month depending on the location and options. For on-campus accommodation visit: yorku.ca/housing.
3 Participation in the University Health Insurance Plan (UHIP) is mandatory only for international students while in Toronto. The Graduate Student Association (GSA) plan is for dental and drug coverage (mandatory for all domestic and international full-time students unless student has alternative coverage). Coverage for spouse/family is available. GSA costs are based on the 2021-2022 academic year. Health/Drug/ Dental plan rates are subject to change.
4 Subtract UHIP cost for domestic student total.
Financial Aid
We welcome the opportunity to discuss ways to finance your education and the return on investment our programs offer. Visit: schulich.yorku.ca/financial-aid.
LINE OF CREDIT FOR DOMESTIC STUDENTS Visit schulich.yorku.ca/financial-aid/loans for a list of partnered banks and preferred rates for domestic students in professional programs.
LOAN PROGRAMS
To learn more about funding opportunities for domestic and international students, please visit: schulich.yorku.ca/financial-aid/loans.
Master of Marketing student
skills, innovative thinking, and academic
GPA of A).
to
coaching
mentorship sessions to help
DOMESTIC STUDENTS Canadian Citizen or Permanent Resident INTERNATIONAL STUDENTS Visa/Study Permit All fees are in Canadian dollars (CAD) MMKG TUITION PER TERM* $ 12,465 $ 28,041 * The MMKG requires three terms of study to complete. ** Estimated Program Total is calculated by multiplying current tuition fees by the average number of terms required to complete the program. Estimates are rounded to the nearest $50 CAD. Subject to change. Tuition and fees reassessed annually. ESTIMATED PROGRAM TOTAL** $ 37,400 $ 84,100
supplementary fees. For full details
all
York
LIVING EXPENSES IN TORONTO 1 (1 Term = 4 months)
2
3
$ 8,672 4
BrandCast Marketing Leadership Scholarship Value: $1,000 | Available: 1 The BrandCast Marketing Leadership Scholarship will be awarded to an incoming
who demonstrates leadership
excellence (minimum
The recipient will have the optional opportunity
engage in
and
achieve their career goals. Additional Scholarships MMKG students have access to a full range of scholarships and awards which recognize excellence through academic achievement and extra-curricular involvement in the School and/or wider community. For additional scholarship information please refer to the Schulich Awards publication at: schulich.yorku.ca/financialawards. ADDITIONAL FINANCIAL AID • Support for case competitions • Partnerships with:
Schulich
a broad spectrum of industries. www.schulich.yorku.ca
to
LEARN MORE ABOUT THE SCHULICH EXPERIENCE
Join us for an event or information session. Register at: www.schulich.yorku.ca/events
Set up a meeting with our admissions team to discuss your profile.
Register at: www.schulich.yorku.ca/grad-inquiry
CONNECT WITH US
Follow us on Instagram: @SchulichSchool
Follow us on Twitter: @SchulichSchool
Connect with us on LinkedIn: www.linkedin.com /company/SchulichSchool
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Email us at: admissions@schulich.yorku.ca
EXPLORE OUR ALUMNI STORIES
Scan the QR code or visit us on YouTube: www.youtube.com / SchulichSchool
Global Reach. Innovative Programs. Diverse Perspectives.
Masters Programs provide students with the technical skills and career preparation they need
pursue dynamic roles across
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