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Tray Merchandising System

www.southernimperial.com | 800.747.4665 or 815.877.7041

Southern Imperial understands that different projects require different solutions. That is why we offer a variety of LED products to assist in helping our customers transform their product presentation and increase sales.

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Maximize the effectiveness of your retail real estate.

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After

Enhance product presentation for increased sales

Adjustable/ Replaceable Sides

Increase merchandising space and product visibility with the NEXT System. The NEXT system compacts the retail space and allows more facings in the given space.

Additionally, each item is faced and visible to the customer for easy product selection.

NEXT Trays are customizable. Choose between a variety of sides with different functionality. The width of the divider sides is easily adjusted with a simple pull or push.

By switching to the NEXT System, you can eliminate expensive shelving and put more product in its place. Studies have shown that retailers can increase their merchandising space by 30% and more.

The ability to add more merchandise increases the profitability of the retail space.

Additionally, customers benefit from a more organized and cohesive layout featuring enhanced product depth and merchandising, which in turn drives increased sales.

The NEXT System is fully modular and customizable to handle a wide variety of products and retail environments.

Different styles of divider sides available.

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Brilliant Contemporary LED Lighting Every last product sells.

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Enhance product presentation for increased sales 1. Standard freezer shelves are expensive and consume valuable merchandising space.

2. Category management on shelves is difficult and can result in product spoilage. Product is merchandised in a manner that does not maximize visibility.

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3. NEXT Trays maximize merchandise space. Total number of facings can increase by as much as 30%, which increases the sales potential per category.

4. Each product is maintained and faced with NEXT Trays.

Product and packaging are always visible, creating a billboard of merchandise that increases impulse sales.

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Benefits Studies show NEXT increases space by 25-30% with an ROI of roughly 8 months!* INCREASE SALES

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Increase sales 10-15% through enhanced product appearance. Average ROI of eight months.

INCREASE MERCHANDISING SPACE Increase the number of facings in a section by as much as 30% by removing shelves and optimizing planograms.

REDUCE LABOR COSTS

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Upon product removal, each product is faced with springloaded action.

Store-wide system benefits • Increase Sales 10-15% based on industry case study* • Reduce Fixture Costs • Minimize Labor Associated with Stocking and Facing

Available with or without mounting brackets.

• Reduce Shrink Associated with Spoilage and Theft • Enhance Inventory Rotation • Organize Product Appearance

Pusher Paddles available in 3.5”, 5”, and 6.5” heights.

• Grow Categories by 25-30% • Improve Sustainability

Expandable Divider Sides. Available in wire or metal plate.

Label Plate on Front Stop for product pricing and promotion.

Various spring tensions available for facing products.

Front Stops available in 2”, 3”, 3.5” and 6” heights.

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More visibility. Less waste.

Before

After

Without NEXTTM products appear unorganized and unattractive. It is difficult for the consumer to find what they are looking for and to distinguish between brands.

The NEXTTM System creates “product billboarding”- a wall of product that enhances category and brand awareness. This helps provide better rotation for time-sensitive products.

NEXT™ is ideal for a wide variety of standard grocery categories.

Bagged Produce Frozen Dinners Bagged Candy Boxed Candy

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Gum & Tall Candy Bars

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NEXTTM increases shopper confidence by facing and organizing each product.

Organization Placing product in individual trays results in stores maintaining a more organized appearance over time. Each product is faced to the front for easy viewing, and pricing and planogram integrity is maintained.

This enhanced presentation builds customer trust in the retailer’s product offering and lessens the burden often associated with shopping. The conclusion is that the NEXT System is the ideal solution to increase sales and reduce labor.

NEXTTM also works with other retail categories. Custom trays can be designed to accommodate almost any product.

Soft Lines

Frozen Foods Custom Sides

Pet Treats Drink MixSplit Tray

Razors AntiSweep Tray

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Bar Version

Universal bracket fits most uprights

1” Bar available in various lengths.

Locking paddle for easy product loading.

Various spring strengths and quantities can be used.

Adjustable side dividers. Different styles available.

Various front fence heights available as well as different label holder options.

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Expandable Sides

Paddle Locks

Divider sides are expandable, holding product from 5.3” W - 12” on the 5” Tray, and 3.3” W - 6.5” W on the 3” Tray.

Paddle locks at the back of tray allow easy product loading; simply push product into the paddle to release.

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Bar Version One bar style fits all uprights in gondolas, coolers, and freezers.

Various styles to choose from Metal Side Divider and Wire Product Support

Wire Side Dividers

Custom Pizza Dividers with Tall Front Fence

Specifications

Air Baffles

• Available in 5” W and 3” W Base Frame.

Air Baffles help control air flow when NEXT Trays are used in a refrigerator case. They maintain the air curtain in front of the NEXT Trays to keep products at the proper temperature.

• 3” Wide Frame is available in 15”, 17”, 19” and 21” depths and expands from 3.3” - 6.5” widths with dividers.

• 5” Wide Frame is available in 15”, 17”, 19”, 21” and 24” depths and expands from 5.3” - 12” widths. with dividers.

• Various spring tensions available.

• Standard color is black - custom colors available.

Design

Enhance product with LED lighting

Design of tray mount allows trays to span over bars, creating a continuous flow of merchandise.

The NEXT LED Light Bar mounts on the bar and rests under the trays to illuminate the product below.

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Shelf Version

Locking paddle for easy product loading.

Various spring strengths and quantities can be used.

Adjustable side dividers.

Different styles available.

Various front fence heights available as well as different label holder options.

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Expandable Sides

Paddle Locks

Divider sides are expandable, holding product from 5.3” W to 12” W on the 5” Tray, and 3.3” W to 6.5” W on the 3” Tray.

Paddle locks located at the back of the tray allow easy product loading; simply push product into paddle to release.

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Shelf Version NEXTTM freestanding shelf units are ideal for quick merchandising & reloading.

Various styles to choose from Metal Side Divider on 3” W Shelf Tray

Wire Dividers with Front Fence for Double Wire Shelves

Metal Side Dividers

Specs • Available in 5” W and 3” W Base Frame.

• 3”W frame is available in 13”, 15”, 17” and 19” depths and expands from 3.3” - 6.5” widths with dividers.

• 5” W frame is available in 13”, 15”, 17”, 19” and 22” depths and expands from 5.3” - 12” widths with divider.

• Various spring tensions available.

• Standard black and custom colors available.

Design Special front fence design allows for mounting onto double-wire shelves, keeping the tray to the front of the shelf.

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Labor Savings with Spray Paint Rack The NEXT Spray Paint Rack version of the NEXT System was proven to reduce the product recovery time for store employees by over 60%.

Store employees also took more pride of ownership in the section due to enhanced appearance of merchandised product.

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Custom Solutions NEXTTM can be customized for almost any retail display, from specialized trays and racks to anti-sweep security solutions.

Pull Out Shelf

Razor Security Tray

Multi-Tray

Caulk Rack

Grid Trays

Split Trays

1/2� Bar Trays

Drop Tray

LED Lighting

The NEXT Tray System is versatile, durable, expandable, and customizable allowing it to work with awkwardly shaped and uniquely packaged products. Nearly every aspect of the tray can be adjusted or customized to create the ultimate product merchandising tool for your space.

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Case Study Southern Imperial worked with a major grocery chain to quantify the benefits of using the NEXT System.

The following summarizes the reorganization of shelf-space usage and the resulting space optimization.

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We quantified the effectiveness of facing products with the NEXT® Merchandising Trays versus traditional shelving methods.

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We manipulated product placement to facilitate product pack-out or to increase in the number of SKUs in each product category.

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Increases were easily achieved by moving fully stocked trays rather than unloading and reloading product. download the white paper at www.nextmerchandising.com

Increased Facings by SKU Categories

Facings with NEXT® Trays

Planogram/SKU

Original Number of Facings

Frozen Potatoes

59

79

33.9%

Median Store Size (Square Feet)

46,000

Private Label Potatoes

62

85

37.1%

Average SKU’s per store

38,718

Frozen Meals

221

332

50.2%

Square Feet per SKU

1.19

Frozen Vegetables

209

247

18.2%

Hot Pockets

81

120

48.1%

Median Weekly Sales Per Supermarket

$384,911

TGIF & Snacks

58

59

1.7%

Median Annual Sales Per Supermarket

$20,015,372

Mexican Dairy

28

38

35.7%

Candy

190

210

10.5%

Average Annual Sales per SKU

$516.95

Frozen Biscuits

0

34

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NEXT® Facing Increase

296 SKUs

908

1204

32.6%

Annual Sales Potential

$153,017

Totals

% Change in Pack-out

Estimated Increased Sales Potential

Increase based upon number of facings gained and annual sales estimates per SKU. Source: “Supermarket Facts - Industrial Overview 2011-2012” • http://www.fmi.org/research-resources/supermarket-facts

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Comparison Chart Features

NEXT Tray System

Competitor System

The Tray Adjustability

From 3.5 - 12”

From 3.5 - 10”

Side dividers

Available in metal plates, wire sides, mix and match sides and custom options.

Only available in metal plates.

Divider flexibility

Can be used with single dividers per tray.

Removing a divider can save .25” space.

Cannot remove dividers.

Yes

Optional

Protected; do not hang below the tray.

Unprotected; hang below tray.

Comes within .25” of front product stop.

Comes within .75” of front product stop. May require a custom paddle to close the gap.

Rounded-edge

Sharp-edge

Stops to prevent over-extending.

Can be over-extended, causing the tray to come apart.

Yes

Yes

Interchangeable trays

Yes

Yes

Multiple depth options

Yes

Yes

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Multiple product stop options

Yes

Yes

Matching colors

Yes

Yes

Extruded Plastic for bag/ boxed product

2.5” and 5” heights

2.5” and 5” heights

Spring tensions and mounting

3 springs on 5” tray

3 springs on 5” tray

Yes

Yes

Paddle lock for easy restocking Pusher springs Standard paddle Label holders Adjustable dividers For 1” square bar

Paddle options

Lift-out feature for easy planogram changes

The Bar Safety tab to prevent unintended bar release

Yes

No

Closed-door cooler and freezer shelf installation

Fits in both 30” and 30.375” without the need for spacers that are required with some merchandising systems.

Divider mount trays may cause gaps that can result in reduced SKUs in planograms.

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1400 Eddy Avenue Rockford, IL 61103

Tray Merchandising System

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Choose one of the following methods.

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1.800.747.4665 1.815.877.7454 www.southernimperial.com

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www.southernimperial.com | 800.747.4665 or 815.877.7041