MEDIA KIT
2015
THE MAGAZINE Cost effectively reaching the world.
Q UALITY AS S URANCE Global Solar & Alternative Energies has made a commitment to providing readers with quality content and advertisers with quality readers. Our new Call Centers are strategically placed around the globe to ensure that the magazine gets in the hands of those in the photovoltaics, solar and alternative energies industries who have real buying power.
Global Solar & Alternative Energies’ digital edition can be accessed with a computer, smart phone or tablet. Circulation rates may fluctuate due to opt-ins/opt-outs.
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Readers by job title
Manufacturing 14%
R&D 9%
Readers by region
Engineering Mgmt 7% Training 6%
Corporate 14% Business Mgmt 19%
Other 1%
Other 6%
Other 1% Asia 42%
Engineering 25%
Americas 37% Americas 37%
Asia 42%
Europe 20% Europe 20%
do more! d a r u o y e k Ma
66% of readers tap to watch advertiser videos embedded in ads. –Affinity’s VISTA Digital
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GLOBAL SOLAR & ALTERNATIVE ENERGIES, with its focus on project development, systems installation, installation and module and cell manufacturing, as well as wind, hydro and other alternative energies, delivers over 24,000 solutionpacked magazines to industry professionals across the globe in digital format. The magazine is also distributed at every major and many minor industry trade shows throughout the year. No other magazine in the solar/PV manufacturing and alternative energies industry offers the kind of exposure your advertisements, news releases and technical content gets with Global Solar & Alternative Energies magazine. 3
DIGITAL EDITION
Global Solar & Alternative Energies goes out to a highly selective list of qualified buyers, specifiers and decision-makers in the industry. It is also distributed at all the major (and many minor) industry trade shows and forums. Global Solar & Alternative Energies goes out out to 24,000 qualified subscribers, is advertised in our daily newsletter, and is accessible from our website and the iTunes App Store (Android Marketplace coming soon). 4
D O M O RE W ITH YOUR ADVERTIS ING Our cutting-edge HTML 5 digital edition bring the magazine to vibrant, active life for our readers. What can you add to your ad with our innovative system?* • Audio • Video • Flash (SWF) animations • Your live Twitter feed
• Surveys • Lead-collection forms for instant lead generation • Facebook Like and Share buttons
• LinkedIn Share buttons • Clipable coupons * Not all features accessible on all platforms
How much does it cost? Nothing extra if you provide the materials. Alternately, we can put together a lead-generation system for you, set up an instant reader survey, film and edit a professional-quality video, or even create exciting on-page animations. Contact your sales rep for more information on these services.
ers who d a e r f o % 9 8 ponsored watched a s dded in an video embe believed t n e m e is t r e adv ertiser that the adv tive” for a v o n in “ s a w the ad. developing ISTA —Affinity’s V
LEVERAGE S OCIAL MEDIA Add a LinkedIn Share and/or Facebook Like button, so that readers can share a web link to your product or service with their network. Place your Twitter feed on your ad for always-fresh, current content.
Digital
Wherever you read...
...there we are. 5
WEBSITE Global Solar & Alternative Energies offers international reach with both our digital magazine and through our popular international newsletter and website.
Top Banner Ad: 468 pixels wide x 60 pixels tall. Website or Newsletter.
WEB
O P P O RT U NIT I E S
Display Ad: 300 pixels wide x 250 pixels tall. Website only.
INTERNATIONAL www.globalsolartechnology.com
E MA I L
O P P O RT U NIT I E S
DAILY NEWSLETTER Circ. 24,000 TECHNOLOGY SHOWCASE MAILER TECHPAPERS REPORT Both the Techpapers Report and Technology Showcase Mailer are put out in International editions in English. SHOW PREVIEWS & ROUND-UPS
Square Ad: 125 x 125 pixels. Website or Newsletter.
Skyscraper Ad: 120 pixels wide x 240 pixels tall. Website or Newsletter.
Text ad for web or newsletter Total ad (headline, text, call to action) allows for 170 characters, including spaces Call to Action!
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EMAIL In addition to website and newsletter advertising opportunities, Global Solar & Alternative Energies also offers:
T H E T ECHNOLO GY SH OWCAS E & TECHPAPERS REPORTS Our best lead generators!
GLOBAL SOLAR ALTERNATIVE ENERGIES
&
Because they look nothing like an advertisement, the Technology Showcase and TechPapers Report emails are more likely to be read. Make these a part of your new product introduction or product promotion marketing plan, and receive contact details from interested readers right in your inbox. Each Technology Showcase newsletter highlights up to six new products and services. Each TechPapers Report promotes the latest white paper(s). You can add up to four white papers.
With both products, readers submit an information request form, and you receive their contact details emailed to you immediately. You can also log in to retrieve your leads. Tailor your listing for the newsletter yourself, or have us put it together based on one of your press releases.
E M A IL A ND WEB AD S PECIFICATIONS BANNER AD SPECIFICATIONS
TEXT AD SPECIFICATIONS
This section pertains to display ads, skyscraper ads, square ads, and banner ads.
The ad comprises a headline, body text, and a call to action. Total size of the ad is 170 characters, including spaces. Both the headline and the call to action are clickable – please provide one URL for both to be directed to.
For the web, we can accept jpg, png, gif and swf, including video in swf format. For email/newsletters, we accept jpg and gif only. Animated gifs should include your message in frame #1 as it’s the only frame Outlook 2007 users will see. Banner ad materials are due 3 business days in advance of when they are to appear online.
TECHNOLOGY SHOWCASE/TECHPAPERS REPORT SPECIFICATIONS HEADLINE: Max. 60 characters, including spaces. BODY COPY: Max. 600 characters, including spaces. Plus one image. Materials deadline for the TechPapers report is the 1st of the month. Deadline for the Technology Showcase is the 15th of the month.
TIP! FOR BEST RESULTS... We recommend a clear call to action in your ad and that you link the ad to page on your website that directly relates to the ad, rather than just your website’s home page.
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VIDEO
I NCRE A SE E XP OS URE FOR YOUR VIDEOS AFTER YOU GO TO THE TIME AND EXPENSE of having a video made for your product, service or company, make sure it gets seen. Videos posted to the Global Solar & Alternative Energies website receive thousands of views from industry professionals. For $500/month, your company’s videos can get that kind of exposure. Contact your local sales rep for full details.
T RADE SH OW VIDEOS & S PONS ORS HIP PUT YOUR COMPANY at the front of every one of our trade show video clips and reports with a video sponsorship. Show videos are posted to the Global Solar & Alternative Energies websites, distributed to our readers via our newsletters, and made available on YouTube for the broadest possible exposure. Sponsoring companies will also be interviewed on the show floor and given their clips to post on their websites and share with their customers, reps and distributors. Contact your sales rep for pricing on specific events.
SHOW FLOOR VIDEOS are also available. Global Solar & Alternative Energies will professionally film and edit an interview at your booth, post the video to our website and YouTube, provide you with a copy for your website, and share the video via our daily and postshow newsletters. Contact your sales rep for details.
CONTACT YOUR LOCAL REP FOR RATES & AD PACKAGES TAILORED TO YOUR UNIQUE ADVERTISING NEEDS 8
WEBINARS
W E B I NAR H OST ING
W EBINAR PROMOTIO N
• Webinars are powerful tools for creating awareness, generating leads, training customers and communicating with investors. Let Trafalgar Publications worry about the technical details of your next webinar.
• Attract the largest possible qualified audience to your next webinar.
• Connect with up to 1,000 people at a time.
• Coverage of the webinar on the Global Solar & Alternative Energies website.
• A series of direct emails to a database of more than 24,000 industry professionals.
• Registered attendees receive reminder emails prior to the start of the webinar.
• Promotion of the webinar in the Global Solar & Alternative Energies magazine.
• Webinars are accessible on PCs and Macs.
• Promotion of the webinar in the daily Global Solar & Alternative Energies e-newsletter.
• Attendees can listen in using their computer speakers or call in via phone.
Contact your local rep to learn how we can help your company seamlessly reach customers and prospects.
• Presenters can share their desktop screens or use their webcams to provide engaging visuals. • Multiple presenters can be used. • Receive questions via chat for the Q&A portion of your webinar. • Easily poll or survey attendees during and/or at the end of the presentation. • Automatic follow-up emails are sent to attendees. • The webinar is recorded, allowing you to use it on your website or distribute it via CD/DVD.
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EDITORIAL CALENDAR MONTH
Q1. WINTER 2015
TECHNOLOGY FEATURES Solar: CSP, Smart Grid, Balance of Systems Wind: Turbines and gearboxes
SPECIAL NEWSLETTER
ADDITIONAL DISTRIBUTION North India Solar Summit Uttar Pradesh, India 20-22 February
SolarTech UK Preview Newsletter
Biofuels: Methanol, biodiesel
Solar: Cell manufacturing, CIGs, module assembly Wind: Energy transmission and storage
SNEC PV Power Expo Shanghai, China 28-30 April
SNEC Preview Newsletter
Biofuels: Hydrogen, natural gas
Solar: Inverters, micro-inverters, tracking systems Wind: Planning and legislation
Intersolar Europe and USA Preview Newsletter
Intersolar Europe Munich, Germany 10-12 June
Renewable Energy World Preview
Renewable Energy World Asia Bangkok, Thailand 1-3 Sept.
Other Energies: Wave Power Solar: Large scale solar projects, Enviroinmental issues Wind: Propeller blades, offshore wind farms
16 Jan.
23 Jan.
30 JAN.
13 Mar.
20 Mar.
27 MAR.
15 May
22 May
29 MAY
18 Sep.
25 Sep.
2 OCT.
Intersolar USA San Francisco, USA 13-15 July
Biofuels: Propane, emerginging fuels
Q4. FALL 2015
AD MATERIALS DEADLINE
Energy Harvesting & Storage, Berlin, Germany, 28-29 April
Other Energies: Nuclear fuel
Q3. SUMMER 2015
NEWS DEADLINE
InterSolar China Beijing China 1-3 April
Other Energies: Fuel Cells Q2. SPRING 2015
ARTICLE DEADLINE
EU PVSEC Hamburg German 14-18 September
Biofuels: Ethanol, natural gas Other Energies: Batteries and energy storage
Productronica Munich, Germany 10-13 November
Publication dates are 5-7 business days after ad materials deadline.
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ADVERTISING SPECS Full page ad
Double page spread
Trim: 203 mm x 275 mm (8" x 10 4/5")
Trim: 406 mm x 275 mm (16" x 10 4/5")
Bleed: 211 mm x 285 mm (8 1/2" x 11 1/4")
Bleed: 416 mm x 285 mm (16.25" x 11 1/4")
Type area: 178 mm x 254 mm (7" x 10")
Type area: 318 mm x 254 mm (15" x 10")
1/3 page vertical 57 mm x 248 mm (2 1/4" x 9 3/4")
1/2 page island 114 mm x 187 mm (4 1/2" x 7 3/8")
With double page spreads there will be an area 30 mm wide running down the page that may be obscured.
2/3 page horizontal 178 mm x 164 mm (7" x 6 1/2")
2/3 page vertical
1/2 page vertical
114 mm x 248 mm (4 1/2" x 9 3/4")
87 mm x 248 mm (3 3/8" x 9 3/4")
1/2 page horizontal 178 mm x 124 mm (7" x 4 7/8")
1/3 page horizontal 178 mm x 82 mm (7" x 3 1/8")
1/4 page 87 mm x 124 mm (3 3/8" x 4 7/8")
Additional advertising information
Mechanical Requirements
All ad rates are quoted for full color advertisements using standard colors: cyan, magenta, yellow and black (CMKY). All other colors are taken from the four-color process unless a specific spot/match color is specified. Match colors are quoted separately on request.
Send ads in print quality Adobe® PDF format (preferred). We also accept Adobe Photoshop (PSD), JPEG, EPS, TIFF and Adobe Illustrator. Images should be supplied at 300ppi, line art scanned at 1200ppi. A color printout or Acrobat® pdf file for proofing purposes should accompany all artwork that isn’t submitted as PDF.
Cover positions are sold on a first come, first served basis. Preferred positions can be requested by full page advertisers, subject to availability. Special positions are available adjacent to the contents page, regional news, first technical article and new products section.
Artwork under 25 Mb can be emailed to: ads@globalsolartechnology.com For larger files, use our ad materials drop box at: www.globalsolartechnology.com/dropbox.htm
Global Solar & Alternative Energies can create your full color advertisements for you from supplied text, photographs and graphics.
D IGITAL E DITION ENHANCEMENTS If you will be enhancing your ad in the digital edition, we recommend that you provide a second version of the ad that has been designed to accommodate the enhancements. For instance, if a video is to be added in the digital edition, provide a version of the ad that has a blank space designed in for the video to be placed over. If you want readers to be able to click to bring up a contact form, add a “Click here to contact us now!” badge to the design of the digital version, etc. Mechanical requirements for the digtial version of the ad are the same as for print (see above). Below are specifications for specific enhancements you might add: Video: FLV format. Max. size: 50 MB.
Other tips: • First frame must be exactly the size and shape of the stage. • Entire stage on frame one must be filled. • No masking allowed on the first frame. No nested movie clips with animations or masking or code on first frame. • No code on first frame. • If you need to have masking and interactivity it can exist in frame two which can have “stop()”.
Audio: MP3 file. Max. size: 50 MB. Animation: SWF format, ActionScript 3.0. Max size: 50 MB. Keep all movie clips and animations inside a mask that is contained within the stage to ensure your animations stay within your stage. DO NOT embed FLV videos in your SWF.
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ADVERTISING RATES Contact your local sales rep for the latest short-schedule rates. SINGLE PURCHASES EACH
TWO PURCHASES EACH
THREE PURCHASES EACH
FOUR PURCHASES EACH
Double Page Spread
$6,500.00
$6,200.00
$5,500.00
$4,600.00
Full Page
$3,500.00
$3,300.00
$3,000.00
$2,500.00
Half Page
$2,500.00
$2,300.00
$2,000.00
$1,750.00
2/3 Page
$2,000.00
$1,750.00
$1,500.00
$1,200.00
1/3 Page
$1,800.00
$1,600.00
$1,300.00
$1,000.00
Quarter Page
$1,750.00
$1,500.00
$1,200.00
$900.00
Inside Front Cover
$4,000.00
$3,750.00
$3,600.00
$3,500.00
Inside Back Cover
$3,500.00
$3,250.00
$3,100.00
$3,000.00
Outside Back Cover
$5,000.00
$4,250.00
$4,100.00
$4,000.00
ADVERT TYPE
SPECIAL POSITIONS
Full-page, full-schedule advertisers also receive videos filmed at major industry trade shows and a 120 x 240-pixel banner advertisement on globalsolartechnology.com, a value-add of more than $1500/month.
Pricing & Edition Details Color
Positions
Frequency
Ad rates are for full-color advertisements using standard colors: cyan, magenta, yellow and black (CMKY). All other colors are taken from the four-color process unless a specific spot/match color is specified. Match colors are quoted separately on request.
Cover positions are sold on a first come, first served basis. Preferred positions can be requested by full page advertisers, subject to availability. Special positions are available adjacent to the contents page, regional news, first technical article and new products section.
The international edition comes out four times per year.
Have us prepare your advertisement Global Solar & Alternative Energies can create your full color advertisements for you from supplied text, photographs and graphics.
Article & News Submissions Articles
Articles submissions should include:
News
Do you have a process or technology or a really strong case study that you want to share with Global Solar & Alternative Energies’ readers? Global Solar & Alternative Energies is always looking for papers that offer a ‘real’ manufacturing solution and that have not been previously published in another magazine or journal.
• Text of the article in MS Word format (Title of article should be 8 words or fewer.)
Submit new product releases and company news to : news@globalsolartechnology.com
• Images supplied separately as 300dpi JPG files • 60-100 word abstract • 6-8 keywords • 40-60 word biography of the principal author(s) (maximum 2) References are also encouraged and welcome. Send articles and accompanying materials to: editor@globalsolartechnology.com
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WEB & EMAIL RATES Website banner ads (run-of-site) ADVERT TYPE
RUN PERIOD
3X
6X
12X
Top banner [468 x 60]
Monthly
$1,750
$1,650
$1,500
Large banner [300 x 250]
Monthly
$1,500
$1,350
$1,250
Skyscraper [120 x 240]
Monthly
$1,250
$1,150
$1,000
Tile [125 x 125]
Monthly
$950
$850
$750
Text
Monthly
$950
$850
$750
ADDITIONAL INFORMATION
JPG, GIF and SWF files accepted. Position can rotate on refresh (allowing you to place multiple ads in one spot).
No rotations. No images. 170 characters max, including spaces.
International newsletter (distributed daily) ADVERT TYPE
RUN PERIOD
3X
6X
12X
Top banner [468 x 60]
Monthly
$1750
$1650
$1500
Large banner [230 x 230]
Monthly
$1,500
$1,350
$1,250
Skyscraper [120 x 240]
Monthly
$1,000
$950
$850
Tile [125 x 125]
Monthly
$850
$800
$750
Text
Monthly
$1000
$950
$850
ADDITIONAL INFORMATION JPG & GIF files only. Animated GIFs must have your message in the first frame because Outlook 2007 users will only be able to see the first frame. These ad positions do not offer rotation on refresh. 170 characters max, including spaces. No images, no rotations in position.
Event newsletters (delivered two weeks before major trade shows/conferences) ADVERT TYPE
RUN PERIOD
1X
3X
6X
Top banner [468 x 60]
Per event
$950
$850
$750
Skyscraper [120 x 240]
Per event
$750
$650
$500
Tile [125 x 125]
Per event
$500
$450
$350
Text
Per event
$750
$650
$500
ADDITIONAL INFORMATION JPG & GIF files only. Animated GIFs must have your message in the first frame because Outlook 2007 users will only be able to see the first frame. These ad positions do not offer rotation on refresh. 170 characters max, including spaces. No images, no rotations in position.
Technology Showcase (distributed monthly, 6 slots available/issue) SENT TO International list
RUN PERIOD Monthly
3X
6X
$950
12X
$850
$750
ADDITIONAL INFORMATION Headline up to 60 characters, body text up to 600 characters, one product image. Advertiser receives access to lead tracking system.
TechPapers Report (distributed monthly, 4 slots available/issue) SENT TO International list
RUN PERIOD Monthly
3X
6X
$950
$850
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12X $750
ADDITIONAL INFORMATION Headline up to 60 characters, body text up to 600 characters, one image. Advertiser receives access to lead tracking system.
CONTACT Addresses
Editorial
Advertising
Europe Trafalgar Publications Ltd. Globals SMT & Packaging Crown House, 72 Hammersmith Rd, Hammersmith, London, W14 8TH, UK Tel: +44 (0) 207 559 1467 Fax: +44 (0) 207 559 1468 E-mail: news@globalsmt.net Website: www.globalsmt.net
Editor-in-Chief Trevor Galbraith Tel: +1 (239) 245 9264 ext. 101 US Cell: +1 (239) 287 5401 Fax: +1 (239)-245-9268 Skype: Treva-1 editor@globalsmt.net
Europe Trevor Galbraith Tel: +1 (239) 245 9264 ext. 101 UK Mobile: +44 (0)7584 072926 German Handy: +49 (0)1573 278 4316 tgalbraith@trafalgarmedia.com
Managing Editor Tel: +1 (239) 245-9264 x108 mg.editor@trafalgarmedia.com
North America Sandy Daneau Tel: +1 239-234-1600 Skype: sdaneau.1 sdaneau@trafalgarmedia.com
United States Trafalgar Publications Ltd. Global SMT & Packaging PO Box 7579 Naples, FL 34102, USA Tel: +1 (239) 245-9264 Fax: +1 (239)-245-9268
Accounting Manager Penny Jernigan Phone +1 239-245-9264 x 106 Skype: Penny.trafalgar accounts@trafalgarmedia.com
Circulation & Subscriptions Tel: +1 (239) 245-9264 x106 subscriptions@ globalsolartechnology.com
Web Developer Torrence Germany Tel: +1 239 245 9264 x 105 (US) tgermany@trafalgarmedia.com
Article submissions editor@globalsolartechnology.com News submissions news@globalsolartechnology.com Ad materials ads@trafalgarmedia.com or www.globalsolartechnology.com/ dropbox.htm
Southeast Asia窶的ndia, Singapore, Korea & Malaysia Debasish Choudhury Tel: +91 120 6453260 Mobile: +91 9811710191 dchoudhury@trafalgarmedia.com China, Taiwan & Hong Kong Paul Chen Office: +86 2154049130 Mobile: +86 13611682177 Skype: pauljc_us pchen@trafalgarmedia.com pauljc7777@hotmail.com Germany, Switzerland & Austria Erhardt Eisenacher Eisenacher Medien, Welckerstrasse 22, 53113 Bonn Germany Tel. 0228-2499860 Fax 0228-650076 info@eisenacher-medien.de
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