INSIDE COLOR PERFECTION

2 LETTER FROM PRESIDENTS

4 MARKET TRENDS

6 MARKET NEWS

17 MEET THE INXPERT - CHAD BUTLER

20 CAN DESIGN CONTEST

8 COVER STORY READY-TODRINK COFFEES ARE BUZZING

Whether hot, iced, cold-brewed, or nitrogenated, ready-to-drink coffees in enticingly decorated metal cans are having a moment.

12 WHAT IS RANCH WATER?

The latest in ready-to-drink, canned cocktails features tequila and simple, refreshing ingredients that are becoming a Texas staple and captivating packaging graphics that invite all-day sipping.

14 CREATING SHELF SUPERSTARS WITH SPECIAL EFFECTS

Special Effects for Metal

Decorating provide visual appeal and help brand owners achieve competitive differentiation and increased market share.

18 A CROWDED MARKET FOR CRAFT BREWS

There will be a tipping point sometime, but craft brewers remain resilient, continuing to launch new beers in this $26-billion market, which continues to grow.

To stay up to date with our latest developments, follow INX on Facebook and Twitter and visit www.inxinternational.com.

Bryce Kristo, Incoming President & CEO INX

Brand differentiating special effects made possible with INX inks and coatings for both commercial and package converters yield finishing characteristics that appeal to the senses and enhance shelf appeal. Scan to watch here.

MOLSON COORS launches zero-proof canned cocktail

Just in time for “Dry January,” Molson Coors Beverage Co. debuted Roxie, a zero-proof canned cocktail, with a twist: Roxie is all about flavor without booze. The launch is Molson Coors’ latest venture in the “beyond beer” market and represents its first-ever direct-to-consumer line of zero-proof cocktails.

“Roxie is the brand that empowers people to be a part of the moment, celebrating the choice to drink and not drink alcohol,” explains Jamie Wideman, Vice President of Innovation at Molson Coors Beverage. “That’s where Roxie shines. It packs layers of flavorful complexity, delivering a line of zero-proof cocktails built for those who want to moderate their drinking, abstain or simply sip on something fantastic.”

Roxie’s three premium crafted flavors are Ripe With Passionfruit, Forbidden Pineapple, and Lost In The Mango, guaranteed to convince consumers they’re not zero-proof, the company says. Can graphics offset a fox motif with a bold brand name and colorful flavor descriptors on a teal blue background, and a “zero” liquor emblem, front and center.