Annual Plan 2012-13

Annual Plan 2012 – 2013

Page 1 of 32 AnnualPlan12-13_FINALWEB_14Nov2012

TABLE OF CONTENTS

1.

INTRODUCTION………………………………………………………………………………..

3

2.

ACHIEVEMENTS………………………………………………………………………………..

4

3.

STRENGTHS AND WEAKNESSES……………………………………………………………...

5

4.

REVIEW AND DISCUSSION…………………………………………………………………...

6

5.

TARGETS………………………………………………………………………………………… 10

6.

SCOTTISH SWIMMING MEMBERSHIP BENEFITS…………………………………………….

13

7.

FINANCIAL PROFILE…………………………………………………………………………...

14

8.

CONCLUSION………………………………………………………………………………….

17

9.

APPENDICES 9.1 ACHIEVEMENTS IN DETAIL 2011-2012……………………………………………….

9.2 SWOT ANALYSIS IN FULL 2011-2012………………………………………………….

9.3 REVIEW AND DISCUSSION IN DETAIL 2011–2012………………………………...

18 23 25

Page 2 of 32 AnnualPlan12-13_FINALWEB_14Nov2012

1.

INTRODUCTION

Welcome to the Scottish Swimming Annual Plan 2012–2013, the document that reviews our performance during 2011-2012 and looks ahead to 2012–2013. The Annual Plan sits within the framework outlined in the Scottish Swimming Corporate Plan which runs from 2006 to 2014. Our Corporate Plan considers the Scottish Government’s document ‘Reaching Higher’, sportscotland’s Corporate Plan, the British Swimming Strategic Plan and the Scottish Government’s strategy for healthy living.

The review captures our progress against the seventh year of our corporate plan and demonstrates strong improvement in a number of critical areas for our governing body.

About Us As the national governing body for swimming in Scotland, Scottish Swimming represents our clubs, swim schools, aquatic disciplines, and thousands of talented and committed volunteers across the entire swimmer pathway from development and participation through to performance.

Our vision is to ensure that everyone can swim.

Swimming is the sport for all – the sport for life. Our strategy is to take advantage of the natural inclusiveness of our sport, developing quality initiatives that help people enjoy swimming to their full potential no matter which aquatic activity they pursue. Our key areas of business are as follows: 

Development – to improve the delivery of swimming in Scotland through the development of learn to swim, school swimming, clubs, participation programmes, volunteers, teachers and coaches and community partnerships



Performance – to improve the performance results of Scottish swimmers through better coaching and education, supported by our continuously evolving performance programme.



Services – to lead a cutting edge organisation that supports and promotes our participation, development and performance initiatives, including the attraction of resources to invest in our sport

Partnership Working Scottish Swimming continues to work closely in partnership with sportscotland across the athlete pathway, with the governing body also receiving tremendous financial support from the national agency for sport. Sponsorship continues to be strong through on-going partnerships with Scottish Gas (principal partner), Kellogg’s and Speedo (official partners). InterContinental Hotels Group (IHG) is our official hotel provider.

Our partnership work with the University of Stirling, the Aberdeen Sports Village and all local authorities, councils, leisure trusts, and pool providers continues to be critical. “Winning Students”, Scotland's national sports scholarship scheme for student athletes, continues to be a success for our swimmers pursuing both a higher education as well as fulfilling their swimming ambitions. Scottish Swimming thanks all of its partners for their support.

Page 3 of 32 AnnualPlan12-13_FINALWEB_14Nov2012

Scottish Swimming is building on the growing popularity of aquatics and the opportunity of having the Commonwealth Games in Glasgow in 2014 to strengthen our existing networks and to establish new partnerships with suppliers, sponsors and the media. The Olympic Games in London have proven a great opportunity to promote the sport, identify key communications contacts, maximise media coverage and improve the visibility of swimming to the public. The aim is to cover the range of our pathway using the popularity of performance athletes to nurture our partnerships. With Hannah Miley being an ambassador for two key sponsors, Scottish Gas and Kellogg’s, we are also working with partners to add a distinctive Scottish side to their marketing and communications activities.

2.

ACHIEVEMENTS

Scottish Swimming offers congratulations to the athletes and coaches who have achieved tremendous competitive success during 2011–2012. We are delighted to promote the professional nature of our governing body and the professional nature of our sport more generally. The highlight achievements from 2011–2012 are featured below with the full list of successes outlined in Appendix 9.1:

Swimming  



 

1 Silver Medal at the Olympics London 2012 and a New British Record Holder at 200 Breast 6 Scottish swimmers selected to represent Team GB at the Olympics: o Hannah Miley (Garioch) 200 IM, 400 IM, 4 x 200 free Relay o David Carry (British Gas ITC Stockport) 400 Free, 4 x 200 Free Relay o Michael Jamieson (Bath ITC/University of Edinburgh) 100 Breast, 200 Breast, 4 x 100 Medley Relay o Robbie Renwick (City of Glasgow Swim Team) 200 Free, 400 Free, 4 x 200 Free Relay o Caitlin McClatchey (Loughborough University) 200 Free, 4 x 200 Free, 4 x 100 Free o Craig Benson (Warrender Baths Club) 100 Breast, 4 x 100 Medley Relay (Heat) 5 Scottish Swimmers picked for European Juniors (18% of the team) o Craig Benson (Warrender Baths Club) Bronze 100 Breast, Bronze 4 x 100 Medley Relay, 5th 50 Breast o Ross Murdoch (West Dunbartonshire) Silver 200 Breast, Silver 50 Breast, 6th 100 Breast o Charlotte McKenzie (FIRST) 8th 50 Back, 6th 200 Back, Bronze 4 x 100 Medley Relay o Stephen Milne (Perth City) 8th 200 Free, 8th 400 Free, 8th 4 x 100 Free Relay, 4th 4 x 200 Free Relay o Lucinda Campbell (Windsor) 8th 5km Open Water 6 Scottish Swimmers on the British Swimming World Class Podium (15% of the programme) 3 Scottish Swimmers on British Swimming World Class Development (7% of the programme)

Disability Swimming  

1 Bronze medal at the London 2012 Paralympics in the S12 100m Fly. 5 Scottish Swimmers picked for London 2012 Paralympics (11% of the team) o Jim Anderson – S2 50m Free, S2 100m Free & S2 50m Back Page 4 of 32 AnnualPlan12-13_FINALWEB_14Nov2012

  

o Sean Fraser – S8 50m Free, S8 100m Free, S8 100m Back & S8 100m Fly o Craig Rodgie – S14 200m Free & S14 100m Back o James Clegg – S12 50m Free, S12 100m Free & S12 100m Fly o Andrew Mullen – S5 50m Free, S5 50m Back & S5 50m Fly 3 Disability athletes on British Swimming World Class Podium (9% of the programme) 1 Disability athlete on British Swimming World Class Development (7% of the programme) 1 Disability athlete on British Swimming World Class Talent (5%)

Open Water  

Dutch National Championships - Stephen Waterhouse Gold Men’s Open 5K and Men’s Open 10K; Ishbel Rodger Gold Women’s Open 10K; and Camilla Hattersley Gold Women’s Junior 5K. French National Championships - Rebecca Smith Gold 5K (16-17 yrs) and Gold Camilla Hattersley 10K (16-17 yrs).

Diving  

Junior European Championship - Grace Reid Gold in the 3m synchronised Diving, Silver in the 3m Individual.

National Age Groups - Amber Foster Bronze in Group C 3m girls.

Water Polo   3.

Portobello wins the British Water Polo Championship.

Louise Fox selected for the Junior GB Squad.

STRENGTHS, WEAKNESSES, OPPORTUNITIES AND THREATS

We highlight below the strengths, weaknesses, opportunities, and threats reviewed at the end of 2011. The full list of strengths, weaknesses, opportunities and threats can be found in Appendix 9.2.

Strengths 

Opportunities

Swimming as a sport: inclusive for men and women, all ages, all abilities and all aquatic interests. A growing presence in the area of participation and an impressive evolution of our integrated disability/able bodied performance development pathway.

Weaknesses 



Commercialisation of swimming in Scotland – participation investment, swim schools, awards, merchandise sponsorship, education and training. A governing body that can train and qualify a considerable population and support employability in the aquatic and water fitness arena.

Threats

Harnessing the people power necessary to deliver our ambitious plans, engaging effectively with graduate students, apprenticeship programmes while ensuring quality of contribution.



A challenging economic climate where Local Authorities are under financial strain resulting in potential loss of support for swimming and reduced pool availability. A climate where leisure trusts are under pressure to generate income, potentially out-pricing clubs at the detriment of long

Page 5 of 32 AnnualPlan12-13_FINALWEB_14Nov2012

term sports development.

4.

REVIEW AND DISCUSSION

In reviewing 2011–2012, we have had a strong year with all but one of our headline targets having been achieved. This exceeds our performance against targets from the earlier years of our plan. As we evolve as a governing body, we recognise more and more the importance of influencing the work of our partners, particularly local authority councils and leisure trusts. When it comes to our development work, we have matured from specific outcomes with individuals, to measuring the number of partnerships working effectively and the number of local authorities adopting our programmes and our recommended best practice. We believe this more strategic angle will, in turn, delivers more powerful results with the population and our members at large.

A detailed review of the following key areas is captured in appendix 9.3, with a focus below on the three key measures: membership, teacher and coach education and performance.

4.1

Participation – Our Just Add Water participation programme: it is on track with new income, political support and a growing team of three full time staff.

4.2

Membership – Over the past 12 months membership has continued to grow, despite there having been a significant increase in fees (now fixed for four years). The longer term trend over the past 10 years has been one of steady growth from just over 14,000 to over 19,000, a net average growth of 500 members per year for 10 years.

Figure 1

o o o

Membership numbers include Swimming, Disciplines, Teachers & Coaches, Officials and Volunteers.

At the end of 2003, our membership totaled 16,749. At the end of 2012, the numbers registered were 19,338.

During 2010/11 our membership totaled +20,000, higher than this past year. Scottish Swimming moved to a two-tier structure in 2011 which saw some of our clubs move to Swim School status and hence the drop in membership. Our target for 2012/13 is to grow the membership to 20,000 for the end of 2013 and with capacity in our clubs we aim to work across club committees, the regional managers, our membership team and marketing to drive interest and follow up in our sport.

Page 6 of 32 AnnualPlan12-13_FINALWEB_14Nov2012

o

Registered members do not include individual swim school participants, children learning to swim through our national programme, or individuals that have gone through our Just Add Water participation programmes.

4.3

Learn To Swim – Our Learn to Swim programme and our Kellogg’s sponsored awards (badges and certificates): these have experienced exceptional growth with the added focus provided by a national business manager and the future appears bright.

4.4

Club Development – We celebrate a strong engagement between our 160 Scottish clubs and swiMark. We believe our members continue to value the local support of our regional managers.

4.5

Education – Quality teachers and coaches: we benefit from a growing income stream in this area and are delighted with the show of support for licensing to ensure quality of delivery.

Figure 2

1200 1000 800 ASA & UKCC Level 3 600

ASA &UKCC Level 2 ASA & UKCC Level 1

400 200 0 2002/03

2006/07

2011/12

o 2002/03 shows the number of teaches and coaches taking up the ASA (English Swimming) qualification with the numbers peaking in 2004/05 before declining. This decline is captured in the figures presented during 2006/07. o The UKCC qualification was introduced in 2007/08 and has seen the number of candidates taking up this qualification increase year on year.

4.6

Partnerships Between Clubs – Partnerships with clubs, pool operators and other partners have helped to deliver more full time paid coaches than ever before. We progress with a model of professional coaching to drive performance development and performance.

4.7

Performance - The strong success of swimming at the Melbourne and Delhi Commonwealth Games and at the London Olympic Games demonstrated that Scots can perform and win medals on the international stage.

We relished the challenge of the Delhi 2010 Games as a “building” meet, and the opportunity of the London Games where Scots flourished as part of Team GB, including an Olympic Sliver medal from Michael Jamieson. Despite certain highlights from the Scots, the results of Team GB in the pool at Olympics were, on the whole, under target.

Page 7 of 32 AnnualPlan12-13_FINALWEB_14Nov2012

We are participating in a review process to examine reasons for these results and are mindful of the impact on our investment portfolio should UK Sport reduce its allocation to British Swimming for the next quad cycle.

The London Paralympics enjoyed more substantial success, only one medal shy of the Team GB target. Scottish representation on the team and team staff was strong and we were delighted with James Clegg’s wonderful bronze medal.

We now turn to the Glasgow Commonwealth Games. We believe our approach for supporting a range of athletes to reach the top 15 in the world, 2 per nation (2PN), is delivering the long term, sustainable outcomes we aim to achieve.

Figure 3

o o o o

Figure 2 compares number of Scottish athletes making Team GB with the number of swimmers in the World Top 15 (2 per nation) in that particular year.

The graph shows a positive upward trend from 1992 to 2012 of the World Top 15 (2 per nation).

This significant increase has been maintained since 1992.

It appears the positive upward trend in rankings follows the positive trend in selections for Team GB. The exception is 2008 which could be an issue relating to suits.

The target of 6 – 8 Scots in the World Top 15 (2 per nation) is our headline target and we believe it continues to be a relevant marker to help ensure a positive selection of Scottish numbers at each Olympic Games.

4.8

The Scottish Swimming Brand – Our corporate identity, sub brands, and social media: we have made huge strides during 2011-12 and continue to progress, leading the way for Scottish sport in delivering a strong e-focussed strategy with a small budget.

4.9

Facilities – Local, regional and national facilities for our sport: the revised priority list is under consultation and we celebrate a massive investment in our sporting infrastructure over the last 3 years.

Underpinning Measures Behind our headline targets, the management team reviews progress against a number of underpinning measures – measures that create the base required for excellence in our areas of Page 8 of 32 AnnualPlan12-13_FINALWEB_14Nov2012

focus. These measures are discussed on a regular basis by the management team with issues being raised at Board level. The measures include areas such as:     

The number of clubs with a level 2 licensed coach Satisfaction survey results for volunteers, staff and other key groups The number of young volunteers The number of athletes, and the number of performance/performance development coaches who have athletes at each level of our pathway The turnover of the Association and our reserves

Governance In the area of governance, we continue to strive for best practice, appreciating that unless our structure is professionally managed, we cannot provide the framework for our members and partners to flourish. While up to date job descriptions, ongoing website developments and more modern financial processes may not steal headlines, we believe they are essential and pride ourselves in their ongoing progress.

Equity Importantly, a measure on equity is also featured in our plans with the target to progress through the sportscotland approved Equity Standard at the intermediate level. While we had originally intended for this to be achieved for September 2011, it was in fact delivered in August 2012, with Scottish Swimming being the first governing body in Scotland to secure this status.

Discipline Plans While only the summary targets for the disciplines are presented, each of the disciplines’ annual plans are reviewed and discussed by the team and the Board at their September meeting at the same time as the Annual Plan and future budgets are agreed.

There are exciting developments with diving and a partnership between Edinburgh Leisure, British Swimming and Scottish Swimming to fund and support a Performance Development Coach, bringing to life the leading diving facility at the Royal Commonwealth Pool. As a whole, our disciplines persist with their development but face a number of challenges along the way. We continue to work in partnership to identify effective strategies for engaging and progressing against plans.

Page 9 of 32 AnnualPlan12-13_FINALWEB_14Nov2012

5.

TARGETS

In the following section, we set out our progress against headline targets for 2011 – 2012 and the targets set for 2012 – 2013.

5.1 HEADLINE TARGETS: REPORTING 2011-2012 Targets 2011-2012

Achieved/Not Achieved 1. A participation strategy to get more people swimming for health, fitness and fun, measured by 7500 New active adults (45+) through the effective implementation of Achieved swimfit, aquazumba and aquahost 32 local authorities implementing phase one of the Top Up Programme Achieved as part of the drive to ensure that every child can swim 25m 32 LAs ran Top Up I. £420k for Top Up II. 59 “young people who are not in education, employment or training” Not Achieved completing both an aquatics qualification (ex, UKCC level 1 swimming 22 secured with 2 courses teaching) and securing a work placement through our swimming of 12 planned before leadership programme end of year – Total: 46 2. Learn to swim programme development and growth, measured by 28 swim schools/local authorities/leisure trusts using SS learn to swim Achieved framework 18 local authorities or leisure trusts with Award Agreements Achieved 17 as @ 28 August 2012 with 2 in the pipeline.

3. Club development, measured by the number of clubs accredited to swiMark and the growth of our members, volunteers and active teachers and coaches 60 swiMark accredited clubs Achieved 60 as @ 28 August 2012 19000 Members Achieved 19,338 5000 Volunteers Achieved 5175 as @ end of June 2012 1500 Active (licensed) teachers and coaches Achieved 1507 to date including re-licencing for many 4. Local partnerships between Scottish Swimming, each local authority, and the club(s) in their area, measured by 16 local partnership agreements in place Achieved 16 as @ end of June 2012 22 full-time paid coaches in position involving Scottish Swimming Achieved investment (11 PDC, 11 Centre ) 31 (25 PDCs + 6 PCs) as @ end of June 2012 5. Support for youth and senior performance programme athletes, coaches and performance centres/home programmes, measured by 6 – core target / 8 – stretch target Scots attaining top 15 in the world (2 Achieved per nation), measured at the time of the London 2012 Olympic team Renwick, Carry, Miley, selections McClatchey, Benson, Jamieson A 4th place finish on the swimming medal table at the 2014 Games; 5 TBC in 2014 medals in swimming with a 6th in disability swimming and a 7th in the disciplines 3 Athletes on the GB Paralympic Team Achieved Total -5: Anderson, Clegg, Fraser, Mullen, Rodgie Page 10 of 32 AnnualPlan12-13_FINALWEB_14Nov2012

5.2

DISCIPLINE SUMMARY TARGETS: REPORTING 2011-2012

The following core targets have been agreed by the disciplines of diving, synchro and water polo and the summary is captured below. Each discipline has also been reported upon separately in consultation with the management team and Board. Given the achievement rate against targets, and our collective learning on what is realistic and relevant for the disciplines, we are undertaking a planning review as captured in section 5.4 for the targets next year.

Core Discipline Development Targets (diving, synchro, water polo) 2011-2012 595 Scottish Swimming members 25 clubs and discipline sections within swimming clubs 154 qualified coaches and their highest level of qualification

154 qualified technical officials and their highest level of qualification

471 participants in Scottish National events 100 participants in British Championship events 14 athletes selected for the sportscotland Institute of Sport (SIS)

Achieved/Not Achieved Updated in August Achieved 623 Not achieved 23 Not achieved L1 – 511 L2 – 14 L3 - 1 Not achieved SCT 28 GBT 62 Referees 453 Recorders 2 Judges 2 Basic Assessors 4 Advanced Assessors 4 Achieved 5064 Achieved 110 Not achieved 1

Includes 6 qualified L1 Coaches that no longer coach or reside in Scotland, and a further 13 have not completed their Unit 1 and 3.

1

Refers to the number of Water Polo officials that went through the Scottish courses in 2010 and 2011 but have not been registered with BS. BS is aware of this and we are working with them to resolve this issue.

2

3

There are 12 Referees who have completed the course with exams still to be graded.

4

Water polo was only able to provide an estimate number of participants against this target.

Page 11 of 32 AnnualPlan12-13_FINALWEB_14Nov2012

5.3

HEADLINE TARGETS FOR 2012-2013

Headline Targets 2012-2013 1.

Achieved/Not Achieved

A healthy living strategy to get more people swimming for health, fitness and fun, measured by 12 Local authorities delivering Scottish Swimming’s early Years programme 14 Local authorities delivering Scottish Swimming’s Active Adult programme 20 Local authorities delivering Scottish Swimming’s School Swimming programme (Triple S) 59 “young people who are not in education, employment or training” completing both an aquatics qualification (ex, UKCC level 1 swimming teaching) and securing a work placement through our swimming leadership programme

2. Learn to swim programme development and growth, measured by 30 swim schools/local authorities/leisure trusts using SS learn to swim framework 20 local authorities or leisure trusts with Award Agreements 3. Club development, measured by the number of clubs accredited to swiMark and the growth of our members, volunteers and active teachers and coaches 80 swiMark accredited clubs 20,000 Members 5200 Volunteers 1600 Active (licensed) teachers and coaches 4. Local partnerships between Scottish Swimming, each local authority, and the club(s) in their area, measured by 18 local partnership agreements in place 32 full-time paid coaches throughout Scotland (7 PC & 12 PDCs supported by SS investment) 5. Support for youth and senior performance programme athletes, coaches and performance

centres/home programmes, measured by 6 – core target / 8 – stretch target Scots attaining top 15 in the world (2 per nation), measured at the time of the 2016 Olympic Games (and annually each Summer for reference with a target of 4 for 2013) A 4th place finish on the swimming medal table at the 2014 Commonwealth Games; 5 medals in swimming with a 6th in disability swimming and a 7th in the disciplines

5.4

DISCIPLINE SUMMARY TARGETS FOR 2012-2013

In agreement with the discipline chairs, further planning will take place to review the format of the annual plans and set new targets for the years ahead. We are also revising the planning process with additional time for strategy.

Page 12 of 32 AnnualPlan12-13_FINALWEB_14Nov2012

6.

SCOTTISH SWIMMING MEMBERSHIP BENEFITS

Scottish Swimming offers a variety of services, of which the effective delivery is critical to supporting the sport of swimming in Scotland and realising our goals and vision.

Membership Benefits Summary: Members – club support, education and training, competition, insurance Partners - swimming development expertise from learn to swim to leisure to podium Clubs, Swim Schools and their Members              

Professionally qualified and licensed tutor workforce providing high quality coaches and teachers with up to date training and techniques An aquatics education system, with teacher/coach qualifications on the national qualifications framework A teacher/coach licensing system designed to promote good practise and high standards of teaching and coaching A menu of CPD training options for teachers, coaches and volunteers National Governing Body representation on a variety of influential platforms Access to UKCC courses through bursaries designed to assist with course fees Commitment to support all clubs and swim schools to gain a quality assurance certificate Development of club volunteers through training and support Participation in ‘Club Rewards Scheme’ through sponsorship money and National Raffle Free advertising for club and swim school recruitment Vastly subsidised rate for a 50m training facility at the National Swimming Academy Progressive programmes to follow for discipline development Leadership in supporting clubs and Swim Schools in all areas concerning child protection Insurance and free legal advice via a helpline

General  A structured AGM providing members with a say on how Scottish Swimming is run  Discounts on Speedo merchandise at National events  Administrative support and advice for clubs and disciplines, along with an information service providing corporate, development and performance updates Performance      

Support for Councils, leisure trusts, other pool operators and clubs wishing to come together for improved partnerships focused on coaching, water management and pool access Partnership funding for performance development coaches Financial support for team camps, squad kit and athletes Progressive swimmer pathway for talented athletes and coaches to follow World class events providing national representation opportunities for athletes and their coaches (able bodied and disabled) A series of competitive events for all disciplines at all levels

Scottish Swimming also works closely with Partners and Stakeholders providing support in facility development and guidance in pool management.

Page 13 of 32 AnnualPlan12-13_FINALWEB_14Nov2012

7.

FINANCIAL PROFILE

Our projected turnover for the period 2011-12 is £2.6M. The accounts for the year ending 31st October 2012 have not yet been finalised, however early indications suggest that this target will be exceeded. Members also supported our proposal for fixed fees over a four year period, part of our strategy for long term stability and for securing additional funds totalling £250k to support our four year London/Glasgow performance plan. Our target (£40k) for 2010-11 was achieved with a surplus target for 2011-12 set at £100k. This target also looks set to be achieved. Thus far, £140k will have been secured towards this plan with £100k reinvested during 2011-12 to support the London Olympic Games. The remaining £110k will be secured and re-invested over the next two years.

The projected turnover anticipated for the year ahead for 2012-2013 is circa £2.8M. Several key features for next year include:  

   

A £1.3M investment from sportscotland; continues to an “in-principle” fixed investment with additional investment allocated to support Participation, Top Up and UKCC Level 1 Bursaries.

The appointment of a Marketing Developing Manager leading on a communications strategy and proactively raising the profile of our sport through media and PR in the build up to Glasgow 2014. It is anticipated that this new post will help deliver new sponsorship leads and commercial opportunities.

The Participation Team will continue focusing on increasing our revenue through the development of new training and resource products sold to Local Authorities and leisure trusts.

Our Awards Scheme will see record sales with an anticipated £150k target set for 201213. This is an area that has grown significantly over the past ten years producing on average an annual growth rate of 20% year on year.

Investment to support a smooth transition from Integra to Nemisys Online membership system (OMS) which will be rolled out to clubs in March 2013.

The number of candidates taking up Level UKCC 1, 2 & 3 continues to grow impacting on our income generation targets. Candidates taking our courses are committed to our sport and are continuing along the Education Pathway. A new UKCC Level 4 Coaching Swimming has been added to this pathway.

Alongside our recent financial growth and success, we remain focused on the challenge of securing the investment needed to meet the growing costs for delivering our ambitious plans for the future.

On the pages that follow, we have outlined our projected income and expenditure for 20122013 directed towards our three business areas; Development, Performance and Services.

Page 14 of 32 AnnualPlan12-13_FINALWEB_14Nov2012

FINANCIAL PROFILE CONTINUED Projected Income

10. Reserves Released/Ring-fenced to support 2012-131 Total Projected Income for 2012-13

PROJECTED INCOME 2012-13 £1,600,000 £1,400,000 £1,200,000 £1,000,000 £800,000 £600,000 £400,000 £200,000

1 The

Board of Directors approved the release of retained reserves to support 1 x Marketing & Development Officer, 1 x PT Finance Officer and 1 x PT Discipline Development Officer (Masters). It is anticipated that this will be a short term measure until we grow our income through commercial opportunities and sponsorship leads.

Page 15 of 32 AnnualPlan12-13_FINALWEB_14Nov2012

Merchandise

Fundraising & Bank Interest

Competition & Training

Scottish Swimming Awards

Sponsorship

UKCC

Other Investment

£0

sportscotland Investment

£525,000 £1,383,750 £362,000 £28,000 £57,000 £100,750 £353,000 £351,000 £194,283 £60,000 £51,000 £35,000 £26,000 £22,283 £225,500 £160,500 £150,000 £147,500 £65,200 £21,800 £2,873,533 £88,000 £2,961,533

Membership

1. Membership Income 2. sportscotland Grants - Strong Partners/Regional Staff - Strong Partners Programme - Coaching Staff - Coaching Programme - Performance Staff - Performance Programme 3. Other External Grants/Areas of Investment - Kelloggs - British Swimming & British Disability - Comic Relief - University of Stirling - Other External Partners 4. UKCC & CPD 5. Sponsorship – British Gas & Speedo 6. Scottish Swimming Awards 7. Competition & Training 8. Fundraising & Bank Interest 9. Merchandise

FINANCIAL PROFILE CONTINUED

Projected Expenditure 2012-2013 Development - Staffing - UKCC & CPD - Healthy Living Products - Products & Services - Discipline Support - Club Development - Initiatives Supported from Retained Reserves - Committee Expenses Performance - Staffing/Coaches - Performance Programmes - Athlete Training & Competition Costs - Performance Coaching & Development Prog - Committee Expenses Services - Staffing - National Swimming Academy - Initiatives Supported from Retained Reserves - Marketing & Communications - Products & Services - Committee Expenses - General Overheads Projected Costs of the Annual Plan Projected Scottish Swimming Income Deficit for Year Release of Ring-Fenced Reserves Projected Surplus Generated2 2

£966,007 £483,007 £163,000 £100,300 £86,000 £75,450 £39,250 £16,000 £3,000 £1,230,848 £296,532 £399,070 £359,600 £172,646 £3,000 £732,896 £328,496 £161,200 £72,000 £57,500 £45,000 £38,700 £30,000 £2,929,750 £2,873,533 -£56,217 £88,000 £31,783

PROJECTED EXPENDITURE 2012-13

Projected surplus is showing a shortfall totalling £18,218 against our surplus target which for 2012-13 is £50k Page 16 of 32 AnnualPlan12-13_FINALWEB_14Nov2012

Development Performance Services

8.

CONCLUSION

It is our hope that this document, alongside the Corporate Plan for 2006-2014 offers a sense of Scottish Swimming’s achievements over the last year, while offering a clear picture of our intended plans for 2012–2013. The team at Scottish Swimming are ready to tackle the challenges for the year ahead and look forward to reporting to partners and members on a successful 2012-2013.

Page 17 of 32 AnnualPlan12-13_FINALWEB_14Nov2012

9.

APPENDICES

9.1

ACHIEVEMENTS – Main Highlights 2011-12

SWIMMING: 9.1.1 Records achieved through the season;



British Records Broken: 3



Scottish National Records Broken: 71 - 43 individual, 11 Team, 17 Club (+ASA)



Scottish Age Group Records Broken: 158 BRITISH RECORDS

  

Michael Jamieson (Bath ITC/Edinburgh Uni) 200 Breaststroke Long Course (2.08.98) Michael Jamieson (Bath ITC/Edinburgh Uni) 200 Breaststroke Long Course (2.08.20) Michael Jamieson (Bath ITC/Edinburgh Uni) 200 Breaststroke Long Course (2.07.43) SCOTTISH RECORDS

                        

Charlotte MacKenzie (FIRST) Scottish Senior & Junior Record (SC) 50 Back (28.43) Emily Jones (Garioch) Scottish Junior Record (SC) 100 Breast (1:09.04) Joshua Booth (Millfield) Scottish Junior Record (SC) 100 Back (56.58) Mark Szaranek (Carnegie) Scottish Junior Record (SC) 50 Fly (25.13) Mark Szaranek (Carnegie) Scottish Junior Record (SC) 200 IM (2:03.02) Emily Jones (Garioch) Scottish Junior Record (SC) 100 Breast (1:08.79) Mark Szaranek (Carnegie) Scottish Junior Record (SC) 100 Fly (55.54) Joshua Booth (Millfield) Scottish Junior Record (SC) 50 Back (25.97) National Junior Relay Record (SC) East District Team 4 x 50 Medley Relay (2:01.02) Fiona Donnelly (Nova Centurion) Scottish Junior Record (SC) 400 Free (4:13.47) Hannah Miley (Garioch) Scottish Senior Record (SC) 400 Free (4:01.46) Charlotte MacKenzie (FIRST) Scottish Junior Record (SC) 100 Back (1:01.24) Emily Jones (Garioch) Scottish Junior Record (SC) 200 Breast (2:25.51) Emily Jones (Garioch) Scottish Junior Record (SC) 100 IM (1:03.00) Emily Jones (Garioch) Scottish Junior Record (SC) 200 IM (2:14.13) Hannah Miley (Garioch) Scottish Senior Record (SC) 800 Free (8:23.12) Mark Szaranek (Carnegie) Scottish Junior Record (SC) 100 IM (57.34) Mark Szaranek (Carnegie Scottish Junior Record (SC) 400 IM (4:24.24) National Junior & Club Junior Relay Records (SC) FIRST Female 4 x 50 Free (1:47.80) National Junior & Club Junior Relay Records (SC) East Lothian Swim Team Female 4x 100 Free (3:55.44) & 4 x 50 Medley (2:00.43) National Junior & Club Junior Relay Records (SC) Carnegie Male 4 x 50 Free (1:38.18), 4 x 100 Free (3:33.03) 4 x 50 Medley (1:48.61) Club Relay Record (LC) Edinburgh University Female 4 x 100 Free (3:54.71) Robbie Renwick (City of Glasgow) Scottish Senior Record (LC) 400 Free (3:46.73) Craig Benson (Warrender Baths Club) Scottish Senior (LC) 100 Breast (1:00.47) Richard Schafers (Edinburgh University) Scottish Senior Record (SC) 50 Free (21.98) Page 18 of 32 AnnualPlan12-13_FINALWEB_14Nov2012

                            

Edinburgh University Scottish Female Club Senior Relay Record (SC) 4 x 50 Free (1:44.49) National Junior & Club Junior Relay Record (LC) East Lothian Swim Team Female 4 x 100 Free (4:01.14) Club Junior Relay Record (LC East Lothian Swim Team Female 4 x 100 Medley (4:27.66) Lucinda Campbell (Windsor) Scottish Junior Record (LC) 800 Free (8:51.61) National & Club Relay Record (LC) Edinburgh University Female 4 x 50 Medley (2:00.36) National Junior & Club Junior Relay Record (LC) East Lothian Swim Team Female 4 x 50 Medley (2:03.09) National Junior & Club Junior Relay Record (LC) East Lothian Swim Team Female 4 x 50 Free (1:50.45) Club Relay Record (LC) Edinburgh University 4 x 200 Free (8:26.81) Craig Bowman (Carnegie) Scottish Junior Record (LC) 50 Fly (25.82) Craig Bowman (Carnegie) Scottish Junior Record (LC) 100 Fly (56.30) Jack Ness COAST) Scottish Junior Record (LC) 50 Back (27.69) Kathryn Johnstone (Edinburgh Univ) Scottish Senior Record (LC) 50 Breast (31.69) Jack Ness (COAST) Scottish Junior Record (LC) 50 Back (27.09) Kathryn Johnstone (Edinburgh Univ) Scottish Senior Record (LC) 50 Breast (31.48) Club Relay Record (LC) Edinburgh University Female 4 x 100 Free (3:50.91) Club Rely Record (LC) Edinburgh University Female 4 x 200 Free (8:24.39) National Junior Relay Record (LC) FIRST Female 4 x 200 Free (LC) (8:49.74) National Junior Relay Record (LC) East Lothian Swim Team Female 4 x 200 Free (8:44.31) Ross Murdoch (West Dunbartonshire) Scottish Senior Record (LC) 50 Breast (28.06) Charlotte McKenzie (FIRST) Scottish Senior Record (LC) 100 Back (1:02.50) Charlotte McKenzie (FIRST) Scottish Senior Record (LC) 100 Back (1:02.34) Charlotte McKenzie (FIRST) Scottish Junior Record (LC) 200 Back (2:14.35 Jordan Hughes (North Ayrshire) Scottish Junior Record (LC) 100 Free (52.00) Suleman Butt (Aberdeen SC) Scottish Junior Record (LC) 200 Free (1:53.34) Craig Benson (Warrender Baths Club) Scottish Senior Record (LC) 100 Breast (1:00.04) Michael Jamieson (Bath ITC/Edinburgh Uni) Scottish Senior Record (LC) 100 Breast (59.89) Michael Jamieson (Bath ITC/Edinburgh Uni) Scottish Senior Record (LC) 200 Breast (2.08.98) Michael Jamieson (Bath ITC/Edinburgh Uni) Scottish Senior Record (LC) 200 Breast (2.08.20) Michael Jamieson (Bath ITC/Edinburgh Uni) Scottish Senior Record (LC) 200 Breast (2.07.43) BRITISH AGE GROUP RECORDS

        

Craig Benson (Warrender Baths Club) British Age Group Record (LC) 17yrs 100 Breast (1:00.47) Craig Benson (Warrender Baths Club) British Age Group Record (LC) 17yrs 200 Breast (2:15.67) Ross Murdoch (West Dunbartonshire) British Age Group Record (LC) 18yrs 50 Breast (28.18) Ross Murdoch (West Dunbartonshire) British Age Group Record 18yrs 50 Breast (28.06) Jordan Hughes (North Ayrshire) British Age Group Record (LC) 15yrs 100 Free (52.00) Suleman Butt (Aberdeen SC) British Age Group Record 14yrs (LC) 200 Free (1:53.34) Mark Szaranek (Carnegie) British Age Group Record (LC) 16yrs 100 Fly (55.17) Craig Benson (Warrender Baths Club) British Age Group Record (LC) 18yrs 100 Breast (1:00.04)

Ross Murdoch (West Dunbartonshire) British Age Group Record (LC) 18yrs 50 Breast (28.06) Page 19 of 32 AnnualPlan12-13_FINALWEB_14Nov2012

9.1.2 Major Competitions through the season Commonwealth Youth Games, 9th – 11th September (Isle of Man)          

Charlotte MacKenzie (FIRST) Bronze 50 Back, 5th 100 back, 5th 200 Back, 13th 200 IM, 9th 100 Fly, 4th Medley Relay, 4th 4 x 100 Free Relay Kirstin McKinley (Milngavie & Bearsden) 13th 50 Free, 7th 100 free, 6th 200 Free, 4th 4 x 100 Free Relay, 4th 4 x 100 medley Relay, Bronze 4 x 200 Free Relay Fiona Donnelly (Nova Centurion) 8th 200 Free (h), 400 free 5th, 6th 800 Free, 5th 50 Fly, Bronze 400 IM, Bronze 4 x 200 Free Relay, 4th 4 x 100 free Relay, 4th 4 x 100 Medley Relay Emily Jones (Garioch) Bronze 100 Breast, 6th 200 Breast, 6th 200 Fly (h), 4th 200 IM, Bronze 400 IM, 4th 4 x 100 Free Relay, Bronze 4 x 200 Free Relay, 4th 4 x 100 Medley Relay Rachael Sharples (East Lothian) 11th 50 Fly, 11th 100 Fly, 7th 200 Fly, Bronze 4 x 200 Free Relay Joshua Booth (Millfield) 11th 50 Back, 6th 100 Back, 6th 200 Back, 9th 50 Fly, 14th 100 Fly, Silver 4 x 100 Medley Relay Craig Benson (Warrender Baths Club) Gold 50 Breast, Gold 100 Breast, Gold 200 Breast, 4th 200 IM, 5th 4 x 100 free Relay, 4th 4 x 200 Free Relay, Silver 4 x 100 Medley Relay Gareth Mills (City of Leeds) 6th 200 Fly (h), 5th 4 x 100 Free Relay, 4th 4 x 200 Free Relay Alastair Stirling (City of Glasgow) 7th 50 free, Bronze 100 Free, 6th 200 Free, 5th 4 x 100 free Relay, 4th 4 x 200 Free Relay, Silver 4 x 100 Medley Relay Mark Szaranek (Carnegie) 5th 50 Fly, 7th 100 Fly, 8th 200 Fly (heat), Bronze 200 IM, 4th 400 IM, 5th 4 x 100 Free Relay, 4th 4 x 200 Free Relay, Silver 4 x 100 Medley Relay

LEN European Short Course Championships, 8th – 11th December Dec (Szczecin, POL) 3 Scottish swimmers selected to represent Great Britain:   

Hannah Miley (Garioch) Silver 400 IM, Bronze 200 IM, 5th 400 Free, 13th 200 Breast Michael Jamieson (Bath ITC) Bronze 200 Breast, 8th 100 Breast Jak Scott (Stirling/Stirling ITC) 46th 200 Free, 56th 100 Free

LEN European Long Course Championships, 21st - 27th May (Debrecen)  

Robbie Renwick (City of Glasgow) 8th 200 Free, 4th 400 Free Michael Jamieson (Bath ITC/Edinburgh University) 12th 200 Breast

LEN European Junior Championships, 4th – 8th July (Antwerp) 4 Scottish swimmers selected to represent Great Britain:    

Craig Benson (Warrender Baths Club) Bronze 100 Breast, Bronze 4 x 100 Medley Relay, 5th 50 Breast Ross Murdoch (West Dunbartonshire) Silver 200 Breast, Silver 50 Breast, 6th 100 Breast Charlotte Mackenzie (FIRST) 8th 50 Back, 15th 100 Back, 6th 200 Back, 21st 100 Fly, Silver 4 x 100 Medley Relay Stephen Milne (Perth City) 8th 200 Free, 33rd 100 Free, 8th 400 Free, 13th 1500 Free, 8th 4 x 100 Free Relay, 4th 4 x 200 Free Relay

LEN European Junior Open Water Championships, 13th - 15th July (Kocaeli, Turkey) 

Lucy Campbell (Windsor) 6th 5km Page 20 of 32 AnnualPlan12-13_FINALWEB_14Nov2012

LEN European Junior Diving Championships, 1st – 5th July (Belgrade)  

Grace Reid (Edinburgh Diving Club) Gold 3m Synchronised Springboard, Silver 3m Springboard, 5TH 1m Springboard, James Heatley (Edinburgh Diving Club) 18th 1m Springboard

Olympic Games, 28th July – 9th August, (London) 6 Scottish swimmers selected to represent GB:      

Hannah Miley (Garioch) 5th 400 IM, 7th 200 IM, 5th 4 x 200 Free Relay David Carry (British Gas ITC Stockport) 7th 400 Free, 6th 4 x 200 Free Relay Michael Jamieson (Bath ITC/University of Edinburgh) Silver 200 Breast, 9th 100 Breast, 4th 4 x 100 Medley Relay (Final only) Robbie Renwick (City of Glasgow Swim Team) 6th 200 Free, 10th 400 Free, 6th 4 x 200 Free Relay Caitlin McClatchey (Loughborough University) 7th 200 Free, 4th 4 x 200 Free Relay, 5th 4 x 100 Free Relay Craig Benson (Warrender Baths Club) 14th 100 Breast, 4th 4 x 100 Medley Relay (Heat Only)

DISABILITY SWIMMING:

Meet: London 2012 Paralympic Games August 30th – September 8th  One bronze medal in the S12 100m Fly – James Clegg (East Lothian Swim Team)  Five Scottish Swimmers qualified for TeamGB – Jim Anderson (Stirling Swimming), Sean Fraser (Warrender Baths/Manchester HPC), Craig Rodgie (Edinburgh University), James Clegg (East Lothian Swim Team) & Andrew Mullen (REN96)  Jim Anderson S2 50m Freestyle S2 100m Freestyle S2 50m Backstroke  Sean Fraser S8 50m Freestyle S8 100m Freestyle S8 100m Backstroke S8 100m Butterfly  Craig Rodgie S14 200m Freestyle S14 100m Backstroke  James Clegg S12 50m Freestyle S12 100m Freestyle S12 100m Butterfly  Andrew Mullen - S5 50m Freestyle S5 50m Backstroke S5 50m Butterfly OPEN WATER  Dutch National Championships (August 2011) o Stephen Waterhouse -1st Men’s Open 5K o Stephen Waterhouse – 1st Men’s Open 10K o Ishbel Rodger – 1st Women’s Open 10K o Camilla Hattersley – 1st Women’s Junior 5K Page 21 of 32 AnnualPlan12-13_FINALWEB_14Nov2012

 French National Championships (June 2012) o Camilla Hattersley 1st Women’s 16-17 yrs. 10K o Rebecca Smith -1st Women’s 16-17 yrs. 5K  ASA National Youth Championships (July 2012) o Mark Deans – 1st Men’s 17-18 yrs. 2K DIVING  Junior European Championships o Grace Reid 1st 3m synchronised diving; o Grace Reid 2nd 3m individual  Junior European Championships o James Heatly and Grace Reid selected for the GB team international in Dresden  National Age Groups o Amber Foster 3rd 3m girls group C  Celtic Cup o A team of 18 divers (10 divers from Edinburgh Diving Club, 5 from Ayr and 3 from Dundee) competed and won the Celtic Cup. o Edinburgh Diving Club has attained Divemark accreditation.

WATER POLO  Portobello wins the British Water Polo Championship.  Louise Fox selected for the Junior GB Squad.

Page 22 of 32 AnnualPlan12-13_FINALWEB_14Nov2012

9.2 SWOT IN FULL: 2011-2012 We highlight below the strengths, weaknesses, opportunities, and threats reviewed at the end of 2011. The identified summary SWOTs are in italics.

STRENGTHS 

Swimming as a sport: inclusive for men and women, all ages, all abilities and all aquatic interests. A growing presence in the area of participation and an impressive evolution of our integrated disability/able bodied performance development pathway.



Stronger/more efficient/better reputation than other governing bodies in Scotland and well respected by the Scottish Government, sportscotland and external partners.



Committed, experienced staff with a passion for excellence and good volunteer base.



Scottish Government and Comic Relief funding for participation with school swimming now on the political landscape.



National reach through regional managers and facilities to develop the complete swimmer pathway for clubs, swim schools and partners and raising the profile of the governing body.



The development of our 50m pool network.



UKCC/CPD/Licensing with 1200 licensed swimming teachers and coaches.



Awards Scheme delivering positive revenue moving forward.



Innovative programme in Stirling for both disabled and able bodied swimmers.



Performance – A London 2012 Olympic Medallist including International representation at the Olympic Games, Paralympic Games and European Juniors.



A stable financial position in a difficult economic climate. Working in partnership with sportscotland, we secured a £1.2M grant for 2011-12.



Growing communication, PR, profile, and TV coverage.

WEAKNESSES 

Harnessing the people power necessary to deliver our ambitious plans, engaging effectively with graduate students, apprenticeship programmes while ensuring quality of contribution.



Reliance on local authorities/leisure trusts/universities to maintain swimming pool buildings and associated fixtures; lack of influence on pool owners and lack of affordable access.



Ineffective engagement with the disciplines in the development process and lack of a more effective means for supporting the disciplines in the implementation of their plans.



25% of Primary School Leavers cannot swim.

OPPORTUNITIES 

Commercialisation of swimming in Scotland – participation investment, swim schools, awards, merchandise sponsorship, education and training. A governing body that can train and qualify a considerable population and support employability in the aquatic and water fitness arena.



A chance to move to online membership.



The promotion of Scottish Swimming as a dynamic, innovative, and successful sport in Scotland and in Britain off the back of the London Olympic Games.



Commercialisation of swimming in Scotland – participation funding, swim schools, awards, merchandise sponsorship and education and training.

Page 23 of 32 AnnualPlan12-13_FINALWEB_14Nov2012



Political interest in volunteerism and localism which Scottish Swimming can build on.



Growth of the sport through active usage of social media: Facebook, Twitter and YouTube.



Sustainable sports development off the back of the Olympics and Commonwealth Games.



Legacy off the back of Glasgow 2015 IPC European Championships.



Access agreements in the new pools developing the performance agenda in Aberdeen, Edinburgh and Glasgow.



New relationships with members and key partners; changing perceptions.

THREATS 

A challenging economic climate where Local Authorities are under financial strain resulting in potential loss of support for swimming and reduced pool availability. A climate where leisure trusts are under pressure to generate income, potentially out-pricing clubs at the detriment of long term sports development.



Risk of financial cuts beyond 2014.



Talented athletes leaving the sport.



Closure of pools throughout Scotland and an aging and declining stock of swimming pools.



A reduction in diving boards and diving pools through health and safety concerns and cost.



The challenges of bringing together the membership and the leadership of the sport as we continued to modernise and prepare for the long term growth and success of our sport.

Page 24 of 32 AnnualPlan12-13_FINALWEB_14Nov2012

9.3 REVIEW AND DISCUSSION IN DETAIL: 2011-2012 In reviewing 2011–2012, we have had a strong year with all but one of our headline targets having been achieved. This exceeds our performance against targets from the earlier years of our plan.

Key areas and discussion are outlined below: 9.3.1

Participation – The Healthy Living programme evolved into the Participation Team within the Development directorate. We created an initial team of three full-time staff to cover the areas of Pre-school Swimming, Top Up School Swimming, Swim for Change and Active Adults. A new strategy, building on the Just Add Water brand, has been put in place.

We have the knowledge and infrastructure to help get more people in the pool for leisure, health and fun. This is an important area for raising the profile of swimming in Scotland, achieving national participation targets, better supporting hard to reach groups, and ensuring that every child in Scotland has the ability to swim. We have significantly grown this area with further support from the Scottish Government and Comic Relief supporting our Swim for Change initiative.

9.3.2

Membership – Over the past 12 months membership has continued to grow, despite there having been a significant increase in fees (now fixed for four years). The longer term trend over the past 10 years has been one of steady growth from just over 14,000 to over 19,000, a net average growth of 500 members per year for 10 years.

Figure 1

Membership Growth 2002-12 20,000 18,000 16,000

14,000 12,000 10,000

Membership

8,000

6,000 4,000 2,000 0 2001/02 o o o

o

2006/07

2011/12

Membership numbers include Swimming, Disciplines, Teachers & Coaches, Officials and Volunteers.

In 2002, our membership totaled 16,066. At the end of 2012, the numbers registered were 19,338.

During 2010/11 our membership totaled +20,000, higher than this past year. Scottish Swimming moved to a two-tier structure in 2011 which saw some of our clubs move to Swim School status and hence the drop in membership. Our target for 2012/13 is to grow the membership to 20,000 for the end of 2013 and with capacity in our clubs we aim to work across club committees, the regional managers, our membership team and marketing to drive interest and follow up in our sport.

Registered members do not include individual swim school participants, children learning to swim through our national programme, or individuals that have gone through our Just Add Water participation programmes.

Page 25 of 32 AnnualPlan12-13_FINALWEB_14Nov2012

9.3.3

Learn To Swim – Learning to swim is at the base of the swimmer pathway. With a strong foundation in swimming, many things are possible. Children emerging from a quality programme will have the confidence to join a club, swim for fun, or join one of our disciplines. The current “Top Up” programme is complementing this area. As we approach phase two of the initiative, a significant majority of local authorities are signed up to take part, allowing the learn to swim movement to gain momentum.

Growth of the Scottish Swimming learn to swim programme and awards scheme (badges and certificates) ensures promotion of a best practice model for swimmer development while also offering a vehicle for generating income to reinvest back into the sport. The growth in the income has been significant over the last 10 years.

Awards Growth 2002-12

£

Figure 2

o o

o

9.3.4

£180,000 £160,000 £140,000 £120,000 £100,000 £80,000 £60,000 £40,000 £20,000 £0 -£20,000 Surplus/Loss

2001/02 -£11,086

2006/07 £10,368

2011/12 £40,759

Turnover

£50,253

£61,838

£127,239

From 2001 to 2006, the Awards Scheme ran at a loss year on year.

The Awards financial position changed significantly from 2006/07 onwards, moving from a reported deficit position to a healthy surplus. This trend has continued steadily to this current financial year and looks set to continue for the foreseeable future.

Sales from the Awards Scheme continue to grow, with a 30% increase in the surplus compared to last year.

Club Development – Scottish Swimming was founded in 1888 as an association of clubs.

While the governing body has grown and modernised over the years, expanding its remit to support swim schools and participation initiatives, we have not forgotten our roots.

Clubs remain our core membership group, investing in the governing body through membership fees and supporting a quality experience for interested athletes wishing to progress in their discipline.

We believe that strong clubs can offer local communities a vibrant focus for volunteer and athlete development, essential for creating lifelong participants and local and national heroes. Our aim is to continue to strengthen our existing network of clubs rather than create new clubs. Towards this aim, we are committed to improving the quality of the local club experience by focusing on getting more clubs signed up to and achieving swiMark and swiMark plus club accreditation.

Page 26 of 32 AnnualPlan12-13_FINALWEB_14Nov2012

SwiMark Growth 2002-2012

Figure 3

100%

90% 80% 70% 60%

SwiMark +

50%

SwiMark

40%

Sign up to SwiMark

30%

Affiliation

20% 10% 0% 2001/02 o o o

9.3.5

2006/07

2011/12

The number of clubs that are affiliated has remained static over the past 10 years; 161 to 168.

The real change is in relation to the number of clubs that have signed up to SwiMark; 8 in 2002 which increased significantly to 113 in 2012.

Out of the 113 clubs that have signed up to SwiMark, we had 60 clubs achieving SwiMark in 2012 compared to 2 in 2002. Regular improvements to the programme to ensure it is more practical and the Regional Managers are accredited for this transformation.

Education – Quality teachers and coaches are central to the development of a strong and robust swimming infrastructure in Scotland. If UKCC qualifications are about ensuring that minimum industry standards are met, then teacher/coach licencing is about encouraging the highest standards of delivery.

Figure 4

Past 10 Years (ASA & UKCC) 1200 1000 800 ASA & UKCC Level 3 600

ASA &UKCC Level 2 ASA & UKCC Level 1

400 200 0 2001/02

2006/07

2011/12

o 2001/02 shows the number of teaches and coaches taking up the ASA qualification with the numbers peaking in 2004/05 before declining. This decline is captured in the figures presented during 2006/07. o The introduction of UKCC qualification was introduced in 2007/08 and has seen the number of candidates taking up this qualification increase year on year.

Page 27 of 32 AnnualPlan12-13_FINALWEB_14Nov2012

The number of teachers and coaches achieving UKCC qualifications is critical.

Importantly, now that this area is led in Scotland by Scottish Swimming, the income that UKCC has generated for the governing body is also essential.

In addition to the numbers achieving UKCC qualifications, there continues to be an upward trend in the number of teachers and coaches being awarded a Scottish Swimming teacher or coach licence. This scheme is a voluntary one.

Figure 5

ASA & UKCC Income 2002-12 £250,000 £200,000

£150,000 ASA

£100,000

UKCC

£50,000 £0

o o

o o o

9.3.6

During the period 2003 through to 2007, income was based on a profit share agreement between the ASA and Scottish Swimming, with a total of £67k over 5 years going to Scottish Swimming.

The introduction of UKCC qualification in 2007 and the negotiations with home countries to deliver the programme within Scotland saw a significant increase to the income that was generated for our governing body in this area.

Since the introduction of UKCC, income has increased to £203k in 2011/12. Over the past five years, there has been £914k of income to Scottish Swimming from running UKCC. The income generated through the delivery of UKCC over the past five years has been re-invested back into the Education pathway.

This programme is constantly evolving with the introduction of a new UKCC Level 4 coaching certification.

Partnerships Between Clubs - Scottish Swimming can play a powerful facilitation role in bringing together clubs, pool operators and other partners to share challenges and opportunities in developing swimming within a local area. With the Regional Swimming Development Managers providing a resource on the ground to meet with partners and share guidance on facility development, facility access, water management, club development, and performance development coaching, we can build these partnerships and make better use of our limited water, bringing together strong swimmers in a training unit supported by a full-time paid coach who can provide strong local leadership.

Page 28 of 32 AnnualPlan12-13_FINALWEB_14Nov2012

Figure 6

Investment Towards Performance Coaching 2002-12 35 30 25 Performance Development Coaches

20 15

Performance Coaches

10

5 0 2001/02

o o o

o 9.3.7

2006/07

2011/12

Over the past ten years Scottish Swimming has invested directly and indirectly towards performance coaching with c£648k being been invested to support our Performance Development Coaches and Performance Coaches in Scotland.

Over the past 10 years there has been a significant increase in the number of performance development coaches in local communities, an increase from 10 to 31.

The number of performance development coaches (based in Glasgow, Edinburgh, Stirling) shows an increase marginally from 10 – 25.

It is anticipated that a further £289k of investment will be released to continue to support this partnership through to 2014 with discussions also underway about 2014 onward.

Performance - The tremendous success of swimming at the Melbourne and Delhi Commonwealth Games and at the London Games demonstrated that Scots can compete and win on the international stage.

While Scotland faces health challenges over the coming years, with participation targets being critical for sportscotland and government success, we cannot lose sight of the belief that comes from seeing one of our own succeed at the highest level. With 2014 on the horizon, we do not want to disappoint. We continue to support our talented athletes through technical input allied to a full range of services provided by experts from the sportscotland Institute Network. This support also extends to supporting the daily training environments, national camps and international competition opportunities.

We relished the challenge of the Delhi 2010 Games as a “building” meet, and the opportunity of the London Games where Scots flourished as part of Team GB, including an Olympic Silver medal from Michael Jamieson. Despite certain highlights from the Scots, the results of Team GB in the pool at Olympics were, on the whole, under target.

We are participating in a review process to examine reasons for these results and are mindful of the impact on our investment portfolio should UK Sport reduce its allocation to British Swimming for the next quad cycle.

The London Paralympics enjoyed more substantial success, only one medal shy of the Team GB target. Scottish representation on the team and team staff was strong and we were delighted with James Clegg’s wonderful bronze medal.

We now turn to the Glasgow Commonwealth Games. We believe our approach for supporting a range of athletes to reach the top 15 in the world, 2 per nation (2PN), is delivering the long term, sustainable outcomes we aim to achieve.

Page 29 of 32 AnnualPlan12-13_FINALWEB_14Nov2012

Figure 7

o o o o

o o

This graph shows the trends in numbers of Scottish athletes making Team GB over the past 24 years and the level of performance using finalists.

The past three Olympics show strong, consistent representation, with 6 or more making the Olympic Team.

The upward trend when examining the finalists, having grown since 2000, shows further consistency of performance at the Olympics.

With the exception of 2000 (2 representatives, 2 finalists), 2012 has the best ratio of representatives to finalists – those who made the team were swimming to make the final where they had an opportunity to medal.

For London 2012, 5 out of 6 Scottish swimmers competed in finals (83%) compared to the overall Team GB trend - 23 out of 43 swimmers (53%).

Much more detailed analysis takes place after each major games, outlining comparisons between Scottish, British and other nations.

Figure 8

o o o o

This graph compares number of Scottish athletes making Team GB with the number of swimmers in the World Top 15 (2 per nation) in that particular year.

The graph shows a positive upward trend from 1992 to 2012 of the World Top 15 (2 per nation). This significant increase has been maintained since 1992.

It appears the positive upward trend in rankings follows the positive trend in selections for Team GB. The exception is 2008 which could be an issue relating to suits.

The target of 6 – 8 Scots in the World Top 15 (2 per nation) is our headline target and we believe it continues to be a relevant marker to help ensure a positive selection of Scottish numbers at each Olympic Games.

Page 30 of 32 AnnualPlan12-13_FINALWEB_14Nov2012

9.3.8 The Scottish Swimming Brand - In 2005 Scottish Swimming re-launched its corporate

brand, introducing the ‘making waves’ logo. Consistent individual logos for each of the disciplines were developed and a number of sub-brands were introduced:

Figure 9

The sub-brands have been developed to represent particular areas of business including the Just Add Water strand (under which our participation programmes sit), the Kellogg’s Awards Scheme incorporating the highly popular characters Splish and Splash, and during this year, the new TEAM Brand for performance kit. In a further step, the key elements of the TEAM brand have been the basis for developing a merchandise range which we hope to promote during 2012-2013: Figure 10

During 2011/12, Scottish Swimming has begun to create consistent and innovative visual identities for branding our key activities including the Scottish Gas National Championships and discipline events, the Grand Prix Series, Back A Rising Star, the Awards Ceremony and the Performance and Participation Conference. Developing individual identities reflects the need for targeting individual groups more specifically, but is also an opportunity to use synergies between events and represent our partners effectively.

Figure 11

Quality communication is central to building our brand. Keeping the website as the heart of our marketing activities, we now also use other electronic focussed social media channels to diversify the interaction. We aim to provide members and partners with Page 31 of 32 AnnualPlan12-13_FINALWEB_14Nov2012

various opportunities to share our content, while at the same time interacting with Scottish Swimming online. Channels like Flickr for photos, Soundcloud for live interviews, YouTube for videos, Twitter for news, and Facebook for news/links have multiplied the contact interested parties online, while the website has still attracted a good number of visitors. With social media now taking a dominant role in individual communication, we see this as an essential service for our members, as well as a great opportunity to generate attention and income.

9.3.9

Facilities Since the publication of Scottish Swimming’s second Facilities Strategy 2009-14 in October 2009, the top 3 priorities for facilities developments are all currently being met with funding support from sportscotland. Over the past six years, sportscotland has contributed £21.65m to leverage £263m invested into swimming pools throughout Scotland. This significant investment will result in a network of seven training and competition 50m pools in key locations throughout Scotland by 2014. During the last year, we updated our set of priorities for facilities development based on enhancing a network of regional (8 lane x 25m pools with 20m learn to swim/warm up pool) training and competition facilities.

Figure 12

£21.65M

sportscotland LA/Leisure Trust/Pool Providers

£263M

o sportscotland investment has been fundamental in leveraging £263M towards swimming pools in Scotland.

Page 32 of 32 AnnualPlan12-13_FINALWEB_14Nov2012