Scottish Swimming Corporate Plan 2006 - 2014 (updated 2009)

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Thank you for your valuable support

Principal partner:

Official partners:

Pool providers Scottish Swimming would like to acknowledge and thank Scotland’s local authority councils, leisure trusts, universities, and operators of school pools with whom strong partnerships make the successful development of swimming possible.

Photographs courtesy of SWpix and Ideal Images

PUSHING ON The Scottish Swimming Corporate Plan

NATIONAL SWIMMING ACADEMY University of Stirling, Stirling FK9 4LA info@scottishswimming.com www.scottishswimming.com Tel: 01786 466 520 Fax: 01786 466 521

2006 – 2014 (updated 2009)

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SCOTTISH SWIMMING, WORKING WITH ITS MEMBERS AND PARTNERS, HAS ACHIEVED A GREAT DEAL IN RECENT YEARS. WE ARE PROUD TO HIGHLIGHT THESE KEY SUCCESSES: ● We now have more coaches, swimmers, and volunteers

than ever before ● We achieved over 83% of our corporate targets since 2006 ● We secured funding for a new Healthy Living Manager to

support Scots swimming for health, fitness, and fun >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

WE’VE COME A LONG WAY

● We brought swimming development closer to home for

our clubs, swim schools and partners through a new regional swimming development manager structure ● We became the most successful sport in Scottish history

when our team delivered 12 medals (6 gold) at the 2006 Commonwealth Games ● We supported the development plans for diving, masters

open water, synchro, and water polo with an investment over 3 years of £185,000

BUT WE CAN GO FURTHER

The 2012 Olympic Games in London and the 2014 Commonwealth Games in Glasgow represent a unique opportunity for swimming in Scotland. This revised 2009 plan will help us make the most of it.

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Vision

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Executive Summary

Everyone can swim

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A STRONG START As the national governing body for swimming in Scotland, Scottish Swimming represents our clubs, swim schools, aquatic disciplines, and thousands of talented and committed volunteers across the entire swimmer pathway from development and healthy living through to performance.

This updated Corporate Plan is designed to promote the work of the governing body, secure investment from key partners and stakeholders, and agree and communicate our strategic direction leading to 2014.

The Scottish Swimming management and Board have reviewed the plan annually and have updated the plan in 2009.

Scottish Swimming has a team of 31 and is led by a strong Board of Directors and management team. We support over 17,500 members within over 180 clubs and swim schools. Key partners include sportscotland, the Scottish Government, pool operators (Local Authority councils, trusts, universities, etc), British Swimming, Commonwealth Games Scotland and Scottish Disability Sport. Our sponsors are Scottish Gas (principal), Kellogg’s and Speedo.

In 2009, our turnover was c£1.9m. Our external income comes from sportscotland, British Swimming and our sponsors. We are also focused on generating our own income through our members; Kellogg’s Scottish

The Unique Sport of Swimming

Swimming is the sport for all – the sport for life. We work to take advantage of the natural inclusiveness of our sport; developing quality initiatives that help people enjoy swimming to their full potential.

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Overarching Goal

Our goal is to work with partners to ensure that every single person in Scotland has access to and the opportunity to progress through quality swimming programmes, regardless of age or ability. Our goal will be measured each year by our clubs, swim schools, customers and partners.

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Headline Targets

1.A healthy living strategy to get more people swimming for health, fitness and fun, measured by: ● The number of Local Authorities with a primary school swimming programme in place which ensures that each child can swim 25m unaided and complete a number of water safety exercises ● The number of Local Authorities with a healthy living product in place ● The number of healthy living SwimGym members in place 2.Learn to swim programme development and growth, measured by: ● The number of partners using our learn to swim framework ● The number of badges and certificates sold

3.Club development, measured by the growth of our: ● swiMark accredited clubs ● Members ● Volunteers

Qualified and active teachers and coaches (those having been through UKCC and licensed at levels 1, 2, 3, 4 and 5) 4.Community partnerships between Scottish Swimming, each Local Authority and the club(s) in their area, measured by: ● The number of partnerships in place ● The number of club access agreements in place ● The number of full-time paid coaches in position

5.Support for youth and senior performance programme athletes, coaches and performance centres/home programmes, measured by: ● 8 Scots attaining top 15 in the world (2 per nation), measured at the

time of the London 2012 Olympic team selections ● A 4th place finish on the swimming medal table at the 2014

Commonwealth Games

Swimming Awards Scheme and teacher/coach education (United Kingdom Coaching Certificate (UKCC) and continuous professional development (CPD) courses). Our expenditure is split across four areas of business: healthy living (3%), development (29%), performance (46%), and corporate development (22%).

BY DELIVERING AGAINST OUR AMBITIOUS PLANS FOR EACH STEP IN THE SWIMMER PATHWAY, SCOTTISH SWIMMING CAN BUILD ON OUR OUTSTANDING PERFORMANCE TO DATE AND MAKE OUR VISION A REALITY.

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Our Sport

SCOTTISH SWIMMING Scottish Swimming supports a drug free, safe, and equitable approach to all of our aquatic work.

The organisation has four key functions: ● Healthy Living – to get more people swimming for

leisure, health and fun ● Development – to improve the delivery of swimming

in Scotland through the development of learn to swim, clubs, volunteers, teachers and coaches and community partnerships ● Performance – to improve the performance results of

our Scottish swimmers through coaching and through our continuously evolving performance programme ● Corporate Development – to lead a cutting edge

organisation that supports our development, healthy living, and performance initiatives, including the attraction of resources to invest in our sport

The unique sport of swimming is critical to our nation in so many ways.

Inclusive Swimming is an inclusive activity for people of all ages and all abilities. This applies whether going up and down the lanes to stay fit, participating in any one of the disciplines, or competing for one’s country.

Safety It is pivotal that our children in particular are taught to swim in order that they may feel confident and safe throughout their developing years.

The popularity of swimming The Scottish Government is making a strong effort to bring about a societal change in the nation’s approach to health, raising awareness on the importance of a balanced diet and fitness. Swimming is a hugely popular activity, rated as the most popular sport in the UK after walking for adults and after football and cycling for children.

The sport is ideally placed to satisfy an increased demand for fitness activity in Scotland.

The pathway The embedded principles of long-term athlete development are an advantage for Scottish Swimming. Ideally, children should be comfortable in the water from infancy and should begin to swim more seriously from the ages of 10-12. Options for retention in the sport should be available in the cases where competitive activity does not suit them.

The promotion of swimming The push for a healthier nation, London 2012 and Glasgow 2014 offer an unforgettable opportunity to grow and promote swimming in Scotland. We need to engage with the Government, the media and the people of Scotland to ensure that the vast opportunities for swimming in Scotland are pursued.

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Setting the Scottish Swimming scene

WHERE WE’RE AT Each Scottish Swimming club and swim school offers a buzz of activity around which a community can come together and rally. Key facts are:

We have demonstrated that we are a leading governing body with the vision and skills to take on a growing remit while maintaining focus on our support for clubs and swim schools.

Our shared strengths, weaknesses, opportunities and threats are outlined in detail in our annual plan.

A key summary is presented below:

● Members ranges from 2 to over 90 years in age ● Members and customers total over 58,000 including

club swimmers, those learning to swim, lifestyle swimmers, teachers, coaches and volunteers ● We have 155 clubs which vary in size from 8 to 657

members ● We have 23 swim schools, which offer organised learn

to swim opportunities and these vary in size from a small number to over 5,000 customers ● Clubs and swim schools have a wide geographical

spread across the nation The governing body has secured funding from NHS Health Scotland to employ a Healthy Living Manager to help motivate those who swim for leisure and those who are inactive.

We recognise this is a critical area for the Scottish Government and Local Authorities as we face unprecedented health challenges.

STRENGTHS

OPPORTUNITIES

● Implemented a regional swimming development

● The further development of the swimmer pathway,

manager model offering more local support for clubs, swim schools and partners ● Launched an education strategy, now one of four

Scottish Qualifications Authority (SQA) Approved Delivery Centres for UKCC qualifications, delivering a large percentage of the UKCC activity in Scotland ● Conducted reviews, worked in partnership and

facilitated the implementation of recommendations for the performance programmes in Glasgow, Stirling, Aberdeenshire and Edinburgh ● Punched above our weight in representation on

British teams and programmes (Scots made up 20% of the British 2008 Olympic team, 16% of the 2009 European Junior team, 19% of the 2009 British Development Programme, 16% of the British Podium Programme) ● Delivered a balanced budget while growing our

turnover by 40% over the past 3 years

WEAKNESSES ● Under-developed communication and partnerships

with members, stakeholders, and pool providers ● Inadequate information management including

monitoring and evaluation, customer data and meet management/membership management system integration ● Irregular means for supporting the disciplines in the

implementation of their plans

improving our products and services and better engaging across Scotland ● The ability to lead a talent pathway for disability

swimmers ● The healthy living managers, the healthy living

strategy and a swimming entitlement for the children of Scotland ● The promotion of Scottish Swimming as a dynamic,

innovative and successful sport in Scotland and in Britain leading to London 2012 and Glasgow 2014

THREATS ● A financial dependence on

sportscotland

● A challenging economic climate where Local

Authorities are under financial strain resulting in potential loss of support for swimming and reduced pool availability ● The challenges of bringing together the membership

and the leadership of the sport as we continued to modernise and prepare for the long-term growth and success of our sport

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The Scottish Swimming vision is:

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Swimming is the sport for all – the sport of life. We work to take advantage of the natural inclusiveness of our sport, developing quality initiatives that help people enjoy swimming to their full potential.

Our goal is to work with partners to ensure that every single person in Scotland has access to and the ability to move on through quality swimming programmes, regardless of age or ability. Our progress will be measured each year by our clubs, swim schools, customers and partners. In 2009, our overall rating was 69% with a target for 2014 of 85%.

Everyone can swim >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

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● Club Development - Scottish Swimming was founded in 1888 as an association

of clubs. While the governing body has grown and modernised over the years, expanding its remit to support swim schools and healthy living etc, we have not forgotten our roots. Clubs remain our core membership group, investing in the governing body through membership fees and supporting a quality experience for interested athletes wishing to progress in their discipline. We believe that strong clubs can offer local communities a vibrant locus for volunteer and athlete development, essential for creating lifelong participants and local and national heroes. ● Community Partnerships - We take seriously the facilitation role that

Our Goals

ANYTHING IS POSSIBLE

Scottish Swimming can play in bringing together clubs, pool operators and other partners to share challenges and opportunities in developing swimming in a local area. The appointment of the Regional Swimming Development Managers allows the governing body to have a resource on the ground to meet with partners and share guidance on facility development, facility access, water management, club development, and performance coaching etc. We believe these partnerships are essential for taking swimming forward, making better use of our limited water and bringing together strong swimmers in a training unit supported by a full-time paid coach. ● Performance - The tremendous success of

Scottish Swimming’s headline goals have evolved since the launch of our corporate plan in 2006. Our Board has considered carefully options for taking forward the sport and have supported the following targets as key areas of focus for a variety of important reasons: ● Healthy Living - The governing body recognises the need to contribute to the improved health of the nation. We believe, provided we are supported with new resources, we have the knowledge and infrastructure to help get more people swimming for leisure, health and fun. We have been involved in this area in the past, lobbying for a swimming entitlement and promoting SwimGym. However, we have never before had a Healthy Living Manager to take the area forward in a more meaningful manner. This is an important area for raising the profile of swimming in Scotland, achieving national participation targets, better supporting hard to reach groups and ensuring that every child in Scotland can swim. ● Learn To Swim - Learning to swim is at the base of

the swimmer pathway. Growth of the Learn to Swim Programme and Kellogg’s Scottish Swimming Awards Scheme ensures the promotion of a best practice model for swimmer development while also offering a vehicle for generating income to reinvest back into the sport. With a strong foundation in swimming, anything is possible. Children emerging from a quality programme will have the confidence to join a club, swim for fun, or join one of our disciplines.

swimming at the Melbourne Commonwealth Games in 2006 demonstrated that Scots are talented and can win on the international stage. While Scotland faces health challenges over the coming years, with participation targets being critical for sportscotland and government success, we cannot lose sight of the belief that comes from seeing one of our own succeed at the highest level. With London 2012 and Glasgow 2014 on the horizon, we do not want to disappoint. We continue to support our talented athletes in daily training environments including national camps and competition opportunities.

While our headline targets have evolved, we have not lost sight of our original baseline aims.

Our progress for 2006-2009 is detailed here, along with our new headline targets for 2014.

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LOOKING BACK HEADLINE TARGET PROGRESS REPORT 2006 -2009 From 2006-2009, Scottish Swimming has supported athletes, coaches, members, and partners in achieving a number of targets.

Corporate Development - Over the last 3 years: ● We accomplished an annual turnover of £1.9m,

growing from a base of £1.3m in 2006 ● We took steps to reach out to our members and staff,

increasing our customer satisfaction rating by 10% and our staff satisfaction rating by 19%

Development – Over the last 3 years ● We certificated 729 teachers and 306 coaches (United Kingdom Coach Certificate UKCC)

● We grew our membership and customer base by 55%

● We licensed 250 teachers and 113 coaches

● We secured a 100% electronic Annual Membership

● We trained over 1800 volunteers including officials

and team managers and 529 young volunteers (<25 years of age) ● We inducted 4 disabled athletes to the Scottish

Academy programme ● We secured the Preliminary level in the Equity

Standard – A Framework for Sport Unfortunately, we did not achieve our target for the promotion of our Learn to Swim Programme into 20 Local Authorities (15 authorities achieved), nor did we deliver aquaskills in 40 clubs (28 achieved). Lastly, we did not achieve the implementation of swiMark in 40 clubs. Many of those targets not achieved have led to significant changes in the way we approach our work including a review of our club development programme and a restructuring of the development team in order to better reach our customers (regionalisation of the development managers) Performance – Over the last 3 years ● We supported 5 athletes in achieving a top 15 world ranking (2 per nation). While this is a strong standing, it falls 3 short of our target for 2012 (8 athletes in the top 15) ● We supported 37 coaches with continuous

professional development - each with athletes on the Scottish national programme ● We led a national programme catering for over 600

athletes from the District Regional level through to the Senior Gold level. The target set for the number of athletes at the base of the pathway was not reached, however, we are satisfied that this is due to a tighter selection policy and that athletes will rise to the new standards in future years

return, developing our Club Membership System software and building relations with our Club Membership Secretaries In summary, we have not hit every single target set over the last three years. However, we have made considerable progress and we’ve taken the necessary steps to evaluate areas for improvement to take us forward to 2014.

Review of the disciplines 2006-2009 Over the last 3 years: ● The disciplines of diving, masters, open water, synchro, water polo have all produced development plans ● The discipline committees are implementing the

development plans and the Board allocated funding against the delivery of these plans ● The Board has invested a total of £185,000 in the

disciplines ● Funding has been secured for a part-time Water Polo

Development Officer ● There has been significant growth in water polo

activity due to the Kellogg’s Swim Active Mini Polo project, which has attracted significant funding ● There has been modest growth in the number of

members from the disciplines Each of the disciplines faces a range of different challenges going forward. For diving, there are a reduced number of new or refurbished diving facilities in Scotland. The main facility at the Royal Commonwealth Pool, Edinburgh, is closed for two years for refurbishment. This will have a significant impact on the Diving Committee’s delivery of the Diving Development plan. All of the disciplines will have the on-going challenge of increasing participation and ensuring that the infrastructure of clubs, coaches, officials and competitions will be sufficiently robust to ensure that any increase in participation can be maintained in the longer term. It is towards this end that a series of core development targets have been produced.

LOOKING FORWARD HEADLINE TARGETS 2009-2014

DISCIPLINE DEVELOPMENT PLANNING 2009-2014

Pushing onwards from 2009, Scottish Swimming aims to support athletes, coaches, members and partners in achieving a number of headline targets: Headline Targets

2009 Base

2010 Target

2011 Target

2012 Target

2013 Target

The following core targets have been agreed by the disciplines of diving, synchro and water polo: 2014 Target

1. A healthy living strategy to get more people swimming for health, fitness and fun, measured by: The number of Local Authorities with a primary school swimming programme in place which ensures that each child can swim 25m unaided and complete a number of water safety exercises

6

4

12

18

26

Core Discipline Development (diving, synchro, water polo) Targets: Number of Scottish Swimming members

32

2009 Base

2010 Target

2011 Target

2012 Target

2013 Target

2014 Target

413

440

505

595

710

850

Number of clubs and discipline sections within swimming clubs

21

26

34

25

61

73

51

80

130

154

194

208

The number of Local Authorities with a new Scottish Swimming healthy living product in place

0

8

12

16

20

24

Number of qualified coaches and their highest level of qualification

The number of SwimGym members

0

125

250

500

600

700

Number of qualified technical officials and their highest level of qualification

56

90

122

154

189

200

Number of participants in Scottish National events

386

376

420

471

812

897

Number of participants in British Championship events

76

84

92

100

116

130

Number of athletes selected for Area Institute of Sport (AIS) support

2

8

10

12

12

13

Number of athletes selected for sportscotland Institute of Sport (SIS) Support

0

0

1

2

3

4

2. Learn to swim programme development and growth, measured by: The number of swim schools using the Scottish Swimming learn to swim framework The number of awards badges and certificates sold

15

19

23

26

28

30

42000

100000

125000

150000

175000

200000

3. Club development, measured by the growth of our: swiMark accredited clubs

6

46

66

86

104

120

Members

17600

18000

18250

18500

18750

Volunteers

2781

3000

3200

3400

3600

19000 3800

Active (licensed) teachers and coaches

250

400

800

1200

1600

2000

4. Partnerships between Scottish Swimming, each Local Authority, and the local club(s), measured by: The number of partnership agreements

11

16

21

22

23

The number of club access agreements

11

16

21

22

23

24 24

The number of full-time paid coaches

11

16

191

19

19

19

5. Support for youth and senior performance programme athletes, coaches and performance centres/home programmes, measured by: 6 Scots (core target) to 8 Scots (stretch target) attaining top 15 in the world (2 per nation), measured at the time of the London 2012 Olympic team selections

10 Scots on Beijing Team

-

-

8

-

-

A 4th place finish on the swimming medal table at the 2014 Games

5th place

5th place

-

-

-

4th place

Further full-time coach posts dependant on Scottish Swimming having sufficient funds

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Our Services

SUPPORTING EVERYONE

General ● A structured AGM providing members with a say on how Scottish Swimming is run through governance ● Discounts on Speedo merchandise at national events ● Administrative support and advice for clubs and

Scottish Swimming offers a variety of services, of which the effective delivery is critical to supporting the sport of swimming in Scotland and realising our goals and vision.

Clubs, Swim Schools and their members ● Professionally qualified and licensed tutor workforce providing high quality coaches and teachers with up to date training and techniques ● An aquatics education system, with teacher/coach

qualifications on the national qualifications framework ● A teacher/coach licensing system designed to promote

good practise and high standards of teaching and coaching ● A menu of CPD training options for teachers, coaches

and volunteers

MEMBERSHIP BENEFITS SUMMARY: Members – club support, education and training, competition, insurance Partners - swimming development expertise from learn to swim to leisure to podium

● National Governing Body representation on a variety of

influential platforms ● Access to UKCC courses through bursaries designed to

assist with course fees ● Commitment to support all clubs and swim schools to

gain a quality assurance certificate ● Development of club volunteers through training

disciplines, along with an information service providing corporate, development and performance updates Performance ● Support for Councils, Trusts, other pool operators and clubs wishing to come together for improved partnerships, focused on coaching, water management and pool access ● Partnership funding for performance development

coaches ● Financial support for team camps, squad kit and

athletes ● Progressive swimmer pathway for talented athletes

and coaches to follow ● World-class events providing national representation

opportunities for athletes and their coaches (able-bodied and disabled) ● A series of competitive events for all disciplines at

all levels

and support ● Participation in ‘Club Rewards Scheme’ through

sponsorship money and National Raffle ● Free advertising for club and swim school recruitment ● Vastly subsidised rate for a 50m training facility at the

National Swimming Academy ● Progressive programmes to follow for discipline

development ● Leadership in supporting clubs and swim schools in all

areas concerning child protection ● Insurance and free legal advice via a helpline

Scottish Swimming also works closely with Partners and Stakeholders, providing support in facility development and guidance in pool management.

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● Healthy Living - With this project funded through NHS Health Scotland, the

investment is ring fenced. Future expenditure is dependent on the Scottish Government’s health budget and the success of our pilots for growing participation

Funding the plan

LIQUID ASSETS Our financial summary outlines the income required to support our plan and the expenditure we will focus upon to reach our corporate goals. A key financial aspiration is to grow and diversify our income streams in order to generate an annual turnover of £2.6m by the year 2014. The achievement of our financial aims will ensure we have the stability to properly resource our plan from 2009-2014.

2006-2009 Overview ● Our turnover target has been achieved each year (percentage growth from 2006-2009: 28%) ● A small surplus has been generated each year,

providing sufficient funds to achieve our target for 3 months’ trading activity cover ● The grant received from sportscotland, our main

funding provider, has increased significantly each year (percentage growth from 2006-2009: 45%) ● Significant new funds have been generated from

British Swimming and sponsors. Sponsorship income has grown from 1% of our turnover in 2006 to 4% in 2009 (Scottish Gas, Kellogg’s and Speedo) ● Our low-risk cash investments continue to grow and

contribute towards our strong financial position ● An investment of over £185k has been made in our

disciplines ● The Scottish Swimming Awards scheme has gone

successfully through the charitable status dissolution process generating more profit potential and flexibility of funding 2009-2014 Looking ahead In 2009, sportscotland continues to be our main funding partner, an investment equating to 52% of our turnover (£1.3M for 2009-2010). This investment illustrates a strong partnership with sportscotland as we deliver shared targets year on year.

The next few years will see Scottish Swimming embark on several new financial challenges. The first is to grow our learn to swim programme, engaging with all 32

● Swim School and Club Development - This key area of business has recently

experienced a growth in financial support through the investment in our Regional Swimming Development Managers (RSDMs). The managers are now out in the local environment, engaging with clubs and swim schools, pool providers, and other key partners. The Board support ongoing investment in this area and indeed wish to target further funds for a fifth RSDM position ● Community Partnerships - The investment in RSDMs as per the above will

also greatly assist with the development of community partnerships. RSDMs can assist in facilitating meetings and the development of agreements where our members and partners come together to achieve shared aims. Scottish Swimming has also invested heavily in the recruitment of performance development coaches. These are full time paid coaches, funded by Scottish Swimming in partnership with the Local Authority and the club(s) in the area, to help bring together talented athletes for more performance-orientated training. While additional investment has not been secured during 2009-10 for additional coaching positions, this is an area targeted as a priority for growth over the course of the Corporate Plan

Local Authorities. The second is to continue to support our coach education strategy beyond 2011, after which grant funding for United Kingdom Coaching Certificate bursaries is no longer guaranteed.

Scottish Swimming is committed to ensuring that our financial governance continues to be innovative when compared to other sporting organisations in Britain.

As a governing body, Scottish Swimming continues to receive strong reports through our annual external examination year-end process. In September 2009, we received a fit for purpose audit led by sportscotland and positive feedback on our corporate governance policies and procedures.

TARGETS Scottish Swimming has three key financial targets: ● Growing our income to achieve the turnover needed

● Performance - Investment has been

secured for support in Glasgow, Edinburgh, Stirling, and Aberdeen – four areas critical for the development of performance swimmers.

The investment will go toward coaching, water, and/or programme support.

A further allocation has been targeted specifically for the preparation of athletes heading toward Delhi for the Commonwealth Games. New investment will also be pursued for additional funding in advance of the London and Glasgow Games

to support the key areas of our business ● Monitoring and evaluating our key performance

indicators to ensure that we deliver a balanced budget ● Generating the surplus required for our reserves in

order that we can support 3 months’ of trading activity

PRIORITIES Our turnover from 2008-09 to 2009-10 has grown by £184K – a small figure when it comes to trying to reach our ambitious vision. As a result, the governing body has to consider carefully any new areas of expenditure.

Our Board has reflected upon our headline targets and has supported the following priorities for ongoing and new expenditure:

CONTINGENCY PLANNING Scottish Swimming has projected a relatively modest growth in turnover between 2009 and 2014. However, given the financial climate, even a small increase in investment may be unrealistic and indeed a significant reduction in funds could be on the horizon for sport. In such a situation, the Board would be forced to make difficult choices, including: ● A halt on the renewal of the Performance Development Coach positions ● A reduction in attendance for national squads at events and camps abroad ● A cut in athlete awards

The largest impact of this approach would be in the governing body’s ability to reach its outlined performance targets. However, it is recognized the sport as a whole would suffer. As it stands, the Board would not support a cut in the support for learn to swim/awards and education as these are areas of profit for Scottish Swimming. If these two streams were to become a barrier to the Governing Body’s financial stability, then cuts here would be required as well, likely in the area of staffing.

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Funding the plan (continued)

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PROJECTED EXPENDITURE

INS AND OUTS

£2,500,000 £2,416,304 £2,320,735

£2,388,537

£2,461,028

£2,317,974

£2,000,000

PROJECTED INCOME Projected income includes investment from the four areas detailed in the chart below.

£1,500,000

£2,500,000 £2,418,702 £2,324,049

£2,392,995

£2,466,268

£1,000,000

£2,321,728

Corporate Development

£2,000,000

Performance

£500,000

Development £1,500,000

Health living

£0 2009-10

2010-11

2011-12

2012-13

£1,000,000 Sponsorship & Donations Products & Services

£500,000

Membership Grants

£0 2009-10

2010-11

2011-12

After 2010, the funding received from sportcotland starts to decline due to the potential reduction in grants being available to support the UKCC initiative beyond 2011. The above chart focuses conservatively on the funding that is likely to be committed to us for the period up to 2014.

The chart illustrates that our grants from sportscotland and other external partners continues to make up the bulk of our income. This is followed by the investment from our membership base and sponsorship partners. The Board continue to recognise the valuable input from all of our funding partners; without this contribution, we would be unable to deliver on expectations year on year.

The plan does not include any new additional funding that will be requested in the run up to the 2012 London and 2014 Glasgow Games. We envisage that we will need c£200k for 2012 and c£200k for 2014.

This level of funding would be used to ensure coaches and swimmers have everything they need to perform at their best in 2012 and 2014.

2012-13

2013-14

PROJECTED EXPENDITURE We have projected the costs of the five-year plan below, categorised into the four core areas of our business: ● Healthy Living expenditure to get more Scots

swimming for health, fitness, and fun (pilots, education courses, water time, travel costs etc) ● Development expenditure includes areas such

as staffing, club development, discipline support, disability swimming; learn to swim and UKCC teacher/coach education ● Performance expenditure includes investment in

staffing, athlete support, coach support, the 2010 Commonwealth Games, the International Training Centre, performance coach/club development ● Corporate Development expenditure contributes

towards staffing, office costs, the website, marketing and general overheads

There is an increase in spending activity across all four areas throughout the plan, with new investments being targeted towards the appointment of the fifth Regional Development Manager’s post and towards delivering a growth in the learn to swim programme and Kellogg’s Scottish Swimming Awards Scheme.

At the start of this corporate plan, our reserves showed Scottish Swimming to be in a strong financial position with c£342k in the bank after all financial commitments had been met. The plan illustrates Scottish Swimming generating a small surplus each year, which will build our reserves and increase the financial stability of our Association. If this aim is realised, then our reserves will reach c£370k at the end of 2014.

2013-14

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The team behind the plan

POOLING TALENT SCOTTISH SWIMMING: STAFF STRUCTURE, NAMES AND ROLES as at 26th August 2009

At our helm, we have an appointed chair and strong Board of Directors. All Directors are recruited by the governing body council, which is headed by an elected President and Vice-President.

The Board is supported by a senior management team including the Chief Executive, Director of Performance, Director of Coaching and Development, Director of Operations, Marketing and Communications Manager, and Finance Manager.

The wider team includes Scottish Swimming’s 31 members of staff, many of whom are based at our headquarters at the national swimming academy, some of whom are on the pool deck and others who are based in one of our 4 regions to support local development.

Chair Board of Directors Maureen Campbell

SASA President/Council

Intensive Training Centre Head Coach Doug Frost (1)

CEO Ashley Howard (1)

Director of Performance

Director of Coaching & Development

Ally Whike (1)

Richard Gordon (1)

Director of Operations Elaine Mackenzie (1)

Finance Manager Deborah McGinniss (1)

Executive Officer Shona McCallum (1)

Finance Assistant/ Executive Officer

Board/Council/CEO/ Events/Swimming

Sage/Royal Line Support

Marketing & Communications Manager Kirsten Phillips (1)

Healthy Living Managers Sharon MacDonald (0.5) James Ashley (0.5)

Intensive Training Centre Assistant Coach Rob Greenwood (1)

National Coach Doug Campbell (1)

RSDM - Central Edith McCallLawrie (1)

Education Manager Kate Lodge (1)

Executive Officer Swimming Programme Manager Dorothy Roberts (1)

Stirling Performance Squad Coach Ian Wright (1)

RSDM - West Lynne McGregor (1)

RSDM - East Sarah Pryde (1)

Executive Officer Anna Cummins (1)

RSDM - North

Performance Team, Senior Youth & Regional Programmes, Hy-tek

Amanda Church (1)

Education Administrator Laura Finn (1)

Education Administrator Nicky Campbell (1)

Janis Myles (0.8) DofO & MCM Support Integra/Awards Dinner/ Diving/Synchro/Water Polo

Marketing

Executive Officer Elaine O’Reilly (0.5) Finance

Melanie Orr (0.4) Contacts List, CEO, AGM, Club Support, Medical Declaration, OW, Masters

Executive Officer Tracy Steven (0.5)

Kerry Wilson (1)

Operations

Paul Wilson (1)

Judith Smith (0.5)

Executive Officer

Education Officer Awards

Disability Swimming Dev. Manager

Marilyn Sweet (0.4)

Executive Officer

Receptionist Kathleen Mitchell (1) Reception Duties, Membership, IT

Water Polo Dev. Officer Neal Rayner (0.5)

Executive Officer AmandaRigbyGreenhaugh (1) Dev. Team, Mem/Integra, Child Protection, Education & STO’s

Performamce Team

Development Team

Corporate Development Team

Healthy Living

108950 Scottish swimming Brochure

11/11/09

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Conclusion

A BIG FINISH The London 2012 Olympic Games, Paralympic Games and the Glasgow 2014 Commonwealth Games are on our horizon. Scottish Swimming intends to be in London and Glasgow in full force, with quality performances and volunteer support.

By delivering against our vision, we have a fantastic opportunity to build on our outstanding achievements in Melbourne, where Scottish swimmers delivered the best performance ever accomplished by any sport in Scotlandâ&#x20AC;&#x2122;s Commonwealth Games history.