HUMBOLDT MARKETING SEMINAR “Make it Easy On Yourself ”
Scott “Q” Marcus 707.442.6243 • scottq@scottqmarcus.com @scottqmarcus • facebook.com/scottqmarcus Monday, March 22, 2010
NUMBERS
50 1 80 5 17 13
Monday, March 22, 2010
ROUGH TIMES
From Businesspundit.com
Monday, March 22, 2010
ROUGH TIMES In Humboldt
Holding Steady 34% Improved From Last Year 16%
43% Monday, March 22, 2010
Better Than Ever 7% Scared 18%
Worse Than Ever 25%
MOVEMENT Logical Emotional Physical Spiritual
< < <Change 5 Monday, March 22, 2010
EMOTIONS 2,343 34,099 10,302,007 3.58 89 3,343,085 Monday, March 22, 2010
EMOTIONS
The lovable, brown cat purred loudly when he was happy.
Monday, March 22, 2010
THE PROCESS Buy Me confidence
Trust Me
Monday, March 22, 2010
Like Me Know Me
RULES 1. People don’t buy what they need 2. A confused mind never buys 3. Perception is Reality 4. Repetition builds Reputation 5. WIIFM > “So What”
Monday, March 22, 2010
ARE YOU UNIQUE? •
Market’s needs?
•
Your strengths?
•
Your weaknesses?
•
Your niche/ specialty?
Monday, March 22, 2010
•
How are you different?
•
How are you better?
•
How are you worse?
THE FORMULA: I help individuals and Target Who We Serve Customer organizations overcome perfectionism & procrastination What We Provide What They Get so they will be more productive, happier, and Benefit Why It Helps healthier.
Monday, March 22, 2010
SUMMATION Know & love your customer Understand beliefs & feelings Speak their language Ask for an action Modify as necessary Scott “Q” Marcus 707.442.6243 • scottq@scottqmarcus.com @scottqmarcus • facebook.com/scottqmarcus Monday, March 22, 2010
WHATâ&#x20AC;&#x2122;S NEXT? Now that you know what to say, how do you say it? Richard will continue at 10:45. Enjoy your break. 13 Monday, March 22, 2010