Humboldt Marketing Seminar keynote

HUMBOLDT MARKETING SEMINAR “Make it Easy On Yourself ”

Scott “Q” Marcus 707.442.6243 • scottq@scottqmarcus.com @scottqmarcus • facebook.com/scottqmarcus Monday, March 22, 2010

NUMBERS

50 1 80 5 17 13

Monday, March 22, 2010

ROUGH TIMES

From Businesspundit.com

Monday, March 22, 2010

ROUGH TIMES In Humboldt

Holding Steady 34% Improved From Last Year 16%

43% Monday, March 22, 2010

Better Than Ever 7% Scared 18%

Worse Than Ever 25%

MOVEMENT Logical Emotional Physical Spiritual

< < <Change 5 Monday, March 22, 2010

EMOTIONS 2,343 34,099 10,302,007 3.58 89 3,343,085 Monday, March 22, 2010

EMOTIONS

The lovable, brown cat purred loudly when he was happy.

Monday, March 22, 2010

THE PROCESS Buy Me confidence

Trust Me

Monday, March 22, 2010

Like Me Know Me

RULES 1. People don’t buy what they need 2. A confused mind never buys 3. Perception is Reality 4. Repetition builds Reputation 5. WIIFM > “So What”

Monday, March 22, 2010

ARE YOU UNIQUE? •

Market’s needs?

•

Your strengths?

•

Your weaknesses?

•

Your niche/ specialty?

Monday, March 22, 2010

•

How are you different?

•

How are you better?

•

How are you worse?

THE FORMULA: I help individuals and Target Who We Serve Customer organizations overcome perfectionism & procrastination What We Provide What They Get so they will be more productive, happier, and Benefit Why It Helps healthier.

Monday, March 22, 2010

SUMMATION Know & love your customer Understand beliefs & feelings Speak their language Ask for an action Modify as necessary Scott “Q” Marcus 707.442.6243 • scottq@scottqmarcus.com @scottqmarcus • facebook.com/scottqmarcus Monday, March 22, 2010

WHATâ&#x20AC;&#x2122;S NEXT? Now that you know what to say, how do you say it?

Richard will continue at 10:45. Enjoy your break.

13 Monday, March 22, 2010