01 january 2017

Meet the 2017 Executive Team Scotts Valley Chamber Board of Directors

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he Scotts Valley Chamber of Commerce Board of Directors has elected its 2017 Executive Team and we are very pleased to announce that we will continue with the same leadership team that saw us through 2016.

Continuing in their roles are Board President, John Yost, ProCompass Management Services; Board Vice President, Stephen Hoversten, Modern Woodmen of America; Board Treasurer, Piret Harmon, Scotts Valley Water District; Board Secretary, Angela Alejandro, Scotts Valley Consulting; and Past President, Rosanna Herrera, Bruno’s BBQ. Board President John Yost has lived in Santa Cruz County for over 40 years and in the city

John Yost (from left), Piret Harmon, Angela Alejandro, Rosanna Herrera, and Stephen Hoversten

of Scotts Valley for 36 years. He attended Cabrillo College and graduated from U. C. Santa Cruz with a BA degree. He received his MBA degree from Santa Clara University. John spent over twenty-five years as an executive in engineering, quality assurance and operations organizations in the

computer data storage industry.

He has worked for companies of all sizes, from small start-ups of less than fifty employees to large corporations with thousands of employees and multinational locations.

He has also been teaching courses in the MBA program and

Undergraduate business programs at the University of Phoenix for the past 16 years and began teaching a business course at Cabrillo College two years ago. John formed his own consulting company 10 years ago to help organizations achieve success by recruiting, developing, and retaining high performing employees. John especially enjoys working with non-profit and service organizations. Aside from serving on the Board for the Scotts Valley Chamber of Commerce, John is also Board President of Monterey Coast Preparatory, which provides college preparatory education for students with learning differences.

“Exec. Team” page 14

Early Bird Ticket Discount Ends January 6

Kaiser Permanente 5615 Scotts Valley Drive

Thursday January 12 • Red Ribbon Cutting — Grand Opening!

5:30 - 7:00 p.m.

Perfect Union 230-D Mt. Hermon Rd. Kings Village Shopping Center

Saturday January 21

• Scotts Valley Community Awards Gala 6 – 11 p.m.

Green Hills Event Center 1500 Green Hills Road, SV

Thursday January 26 • Red Ribbon Cutting — Grand Opening!

5:30-7:00 p.m.

KISS Catering 900 Disc Drive, SV

Thursday February 9 • Sweetheart Mixer 5:30 - 7:00 p.m.

theme and will include dinner, oin the Scotts Valley Chamber live music, a raffle and a live of Commerce on January 21 auction. The master of cerfrom 6 – 11 p.m. as we honor emonies this year will be our the following leaders in our comCounty Supervisor, Bruce munity that make Scotts Valley McPherson. The location of this such a special place: year ’s Gala will be the Green • Business of the Year – Patti Patti Malone John Weiss Elizabeth Walsh John Postovit Elana Weingord Jeanette Larkin Hills Event Center Located at Malone of Malone’s Grille • Chamber Ambassadors of the 1500 Green Hills Road in Scotts • Alvin Scarborough Man of the • Youth of the Year – Elana Year – Kevin Anderson & Valley. Early Bird tickets are Weingord Year – John P. Weiss available for $75 until January Cherie La France-Anderson • Annette Marcum Woman of • Organization of the Year – This year ’s “For Your Eyes 6 th ($100 thereafter) and may Scotts Valley Park Advocates the Year – Elizabeth Walch • Special Award for Volun- Only” Community Awards be purchased online via scotts • Educator of the Year – John S. Gala boasts a James Bond valleychamber.com teerism – Jeanette Larkin Postovit

Happy New Year!

Tuesday January 10

• Red Ribbon Cutting — Grand Opening!

10 a.m. - Noon

Scotts Valley Community Awards Gala: Jan. 21

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Calendar of Upcoming Events

Ashby Confections 16 Victor Square, SV

Wednesday February 15 • Brown Bag Speaker Series 11:30 a.m. - 1:00 p.m.

Get Acquainted!

New Chamber Members & Scotts Valley Businesses Location TBD

Every 4th Thursday Business Networking Mixer

Call the Chamber Today or Visit www.scottsvalleychamber.com www.tpgonlinedaily.com Scotts Valley Times / January 2017/ 11

Scotts Valley Chamber News

Meet Jennifer Hardwick of Perfect Union Grand Opening and Ribbon Cutting: January 12, 5:30-7 p.m.

Kings Village Shopping Center 5615 Scotts Valley Drive January 12,

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y name is Jennifer Hardwick and I am the owner of Perfect Union Fitness and Nutrition Studio. I opened the doors of Perfect Union four years ago in Scotts Valley. We started out as a very small studio, as I didn’t know if my business idea would be one that was a hit! I opened the doors with one client. Slowly it started to grow and by the end of my first year, I had outgrown my location and moved to a larger studio space. We then spent two years next to the Scotts Valley Market, and when my lease was up in that

location, we had outgrown it once again and moved to an even bigger location! We are now located in the Kings Village Shopping Center by the movie theater.

My vision and heart for Perfect Union has been to create a place that was unlike any other. I wanted people to feel safe, accepted, and a “come as you are” environment. It’s one

Take advantage of our Nutrition Services!

Nutrition Consulting • Nutrition Counseling • 30-day Detoxes 3-day Juice Cleanses • Healthy Smoothies

Join Our Small Group Training Classes!

Small Group Training • Personal Training • Yoga • Teen fitness

We understand the importance of feeling of the reasons we don’t have mirrors. Our goal for every client is to feel proud of themselves safe, welcomed, and comfortable in your enviwhen they leave a workout. We take pride in ronment and truly are excited to encourage creating a workout that works best for each each person that comes into our studio.

We also know the importance of diet, client. Our clients feel a great sense of accomplishment after each workout, when the leave and we believe that food is medicine. I wanted Perfect Union to be a “one they know they pushed themselves, stop shop” for a complete lifestyle they weren’t injured in the process change, which is why we offer the and they feel confident and excited to fitness and nutrition component. We come back and do it again. educate, teach and support people in Perfect Union covers every all of their health needs. aspect of your health, fitness and Perfect Union is more than nutritional needs in a safe, comjust a place where people come to fortable environment…and we are workout or to learn how to eat, we not a gym! We will customize every are community supporting each workout experience for you to help other outside of Perfect Union you reach your fitness goals. We offer one-on-one personal training, small Jennifer Hardwick as well. We have monthly hikes group training, and all of our group classes exploring different trails every month, we are taught by nationally certified instructors do things like stand up paddle boarding, which include Barre, Zumba, Spin, Circuit, game nights, and we participate in local TRX, Les Mills, Yoga, Boot Camp, cardio, races and triathlons pushing people to bigger strength and children/teens fitness classes. goals outside of the studio walls. This will We offer nutrition consulting, support groups, be our third year participating in the Tinaccountability, 30 day detoxes, juice cleanses kerbell half marathon in Disneyland, and and healthy fresh smoothies. Every class we have another group training for the 65 is designed with the individual in mind so mile Cinderella biking classic, while others advanced reservations are required because we have a goal of finishing their very first 5K will give alternate exercises to those who may walk. I absolutely love seeing clients push need them, which makes every class suitable themselves and accomplish goals they never for all fitness levels allowing you the ability to thought possible.

It’s been an absolute joy being apart of the advance, gain strength and learn proper form.

We have created an environment where Scotts Valley community and I am very much people feel challenged, proud, accepted, looking forward to meeting many more healthy healthy, and part of a growing community. needs in 2017. If you have any questions, if you Our heart and passion here at Perfect Union would like to come visit Perfect Union or you is to support those that feel uncomfortable in would like to try a complimentary class please a traditional gym setting, help those that are contact Perfect Union at (831) 471-8526, www. rehabbing from injuries, and give people con- perfectunion.co, perfectunion@comcast.net or find us on Facebook! fidence and control over their health.

NEW WEATHER STATION INSTALLED Scotts Valley Water District has installed a new weather station at the District’s El Pueblo Treatment facility to automatically record and store information about rainfall, humidity, barometric pressure and wind speed. Rainfall is the best measure of the potential for recharge of the groundwater basin.

Visit svwd.org and click on the LOCAL WEATHER tab.

831-471-8526

230-D Mt. Hermon Road, Scotts Valley, CA 95066 www.perfectunion.co 12 / January 2017 / Scotts Valley Times www.tpgonlinedaily.com

Scotts Valley Chamber News

Kevin & Cherie Anderson

2016 Chamber Ambassadors of the Year

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he Scotts Valley Chamber of Commerce is in Mt. View. His job is a natural offshoot of the very pleased to announce that husband and eight years a spent as a dispatcher for the Live wife team, Kevin and Cherie Anderson have Oak Fire Department back in 1974. Kevin also been voted as the 2016 Scotts Valley worked with special needs children Chamber of Commerce Ambasat the Pajaro Valley School District. sadors of the year.

“I love People,” says Kevin, “I enjoy Originally form Amherst, Maslistening to them and discussing sachusetts, Cherie moved to Santa ways to improve their business, Cruz in 1983 and two years later themselves, and most importantly married Kevin. After getting married, always finding a way to laugh.”

Cherie and her family lived in Aptos That’s why being a part of for over 30 years before moving to the Scotts Valley Chamber was so Scotts Valley in 2015. Cherie’s career important to me. It gives me the has been heavily focused around opportunity to help people in business Kevin & Cherie Anderson high-tech advertising sales. She and to serve my community.” started in publishing in the OEM market, moving to Kevin and Cherie are also active members of the Mac market where she spent ten years as a top Gateway Bible Church and have two shelter dogs. performer at Macworld Magazine and eventually Kevin’s other hobbies include tending to his roses, assisting in the growth of several digital startups. walking, running, and spending time with his With a strong entrepreneurial spirit, Cherie also wife and three grandchildren. co-owned an advertising agency, H&L Partners in When it comes to our community, Kevin and Silicon Valley, and a real estate marketing company Cherie are always there with smiles on their faces with her husband Kevin. Currently Cherie is willing to contribute. Whether it’s volunteering Multimedia Consultant at the Santa Cruz Sentinel at the 4th of July parade or a ribbon cutting, they where she can pursue her passion for advertising have been among the most active of the Chamber sales and assisting small businesses grow. “Being a Ambassadors this last year. They were the volChamber Ambassador is another wonderful way unteer coordinators for the 2016 Scotts Valley Art to work with business owners and really get to Wine & Beer Festival and are the co-chairs for this year’s Community Awards Gala. Cherie was also know our town and businesses therein.”

Kevin currently works as the Lead Assessor just voted by her peers to be the President of the at Statcomm Inc. a fire & life safety company Chamber Ambassadors in 2017.

www.tpgonlinedaily.com Scotts Valley Times / January 2017/ 13

Scotts Valley Chamber News “Exec. Team” from page 11 Stephen Hoversten, our Board Vice President, is no stranger to the Scotts Valley Chamber or volunteering in our community.

A member of Scotts Valley High’s very first graduating class, Stephen was named Scotts Valley “Youth of the Year” by the Scotts Valley Chamber of Commerce back in 2002.

This being one of the inspirational events that led to his commitment to leading and serving in his community. He currently holds dual roles with the Chamber as both a Chamber Ambassador (since 2011) and as Board Vice President.

He has volunteered for numerous local causes, including being a member of the Citizens Oversight Committee on Measure A for our schools. He has volunteered for the last 16 years with the annual Wharf to Wharf race, of which the last four years he has been the Finish Line Director. Stephen has been heavily involved with most of the Chamber’s annual activities, as well as being the Chair of our most recent Christmas Tree Lighting Festival, ‘Light Up The Night’. He serves as a member of the Scotts Valley Sports Complex steering committee that is currently raising $5,500,000.00 privately, to build the High Schools Stadium. He serves Gateway Bible Church as a member of their Local Impact Team and very much enjoys singing in their choir and praise teams.

Stephen is the Managing Partner for Modern Woodmen of America where he provides top quality products and services

in the insurance, retirement, and investment arena. As a Modern Woodmen Representative, Stephen offers fraternal benefits to help families and businesses to achieve financial security, both now and in the future.

Roughly 30 million dollars are given back to local communities nationwide each year

by Modern Woodmen of America. Thus, far Stephen has helped raise money for Special Olympics, the Scotts Valley Library, the Scotts Valley School’s music programs, and others.

Stephen and his wife Reina are very proud to raise their two children, Liam and Rossilyn, here in the Scotts Valley community they love and call home.

Board Treasurer Piret Harmon has been the General Manager of Scotts Valley Water District since July of 2013. She is responsible for strategic planning and daily operations of a nimble and progressive water agency in a community that values livability, collaboration and innovation. Born and raised in Estonia, Piret moved to California in 1993.

She has an undergraduate degree in Civil Engineering and an MBA and has filled diverse positions in both, private and public industries.

Piret holds several leadership Board of Director positions in addition to the Scotts Valley Chamber. She serves on the California Utilities Executive Management Association, Regional Water Management Foundation, and Bay Federal Credit Union. Time is very valuable resource for Piret and she achieves the objectives by straightforwardness, efficiency, and good judgment. In her role as a

Treasurer of the Chamber Board she has been able to utilize her aptitude for numbers and business sense to ensure the financial health of the organization. Piret loves to travel, learn, connect with interesting people, and collect new experiences. She is motivated and always looking for ways to turn challenges into opportunities.

Board Secretary Angela Alejandro comes to us with over 20 years of experience as a Marketing, Operations and Sales Executive in the technology industry, and has served extensively as a leader of global teams and programs at companies including Cisco, Juniper, SonicWALL and Microsoft.

Additionally, Angela has extensive experience in the Silicon Valley tech startup scene, including serving previously as Global Director of Sales Operations at Yammer, then as Founder and Principal at Scotts Valley Consulting, Inc. Currently she is the head of SaaS Sales for Pluto7, Inc. where she is focused on helping manufacturing and retail companies of all sizes. She is driving efficiencies in their supply chain through Google Cloud Machine Learning and Tableau data visualization.

Married for sixteen years, Angela is the proud mother of three children who currently all attend Scotts Valley Schools. She was an active voice with the SVMS Campus Redesign Committee, she is an alumni of Leadership Santa Cruz County, and is an active volunteer for the UCSC Center for Innovation and Entrepreneurial Development. Immediately upon joining the Chamber of Commerce

Board of Directors two years ago, Angela was unanimously voted as the Board’s new Marketing Chair. She also served as Chair of the Marketing Subcommittee for the New and Improved Scotts Valley Art Wine & Beer Festival in 2015, where she was instrumental in the complete revamping and rebranding of that event.

Past Board President Rosanna Herrera is the owner of Bruno’s BBQ & Catering.

Bruno’s BBQ has received several awards including “Goldie’s Silver Award” for best BBQ and has been voted the “Best Rave and Fave BBQ Restaurant” by the Scotts Valley Press Banner. Bruno’s was also named as 2014 “Scotts Valley Business of the Year” by the Scotts Valley Chamber of Commerce.

Rosanna has grown Bruno’s into an essential part of the community through her willingness to partner, sponsor and host many local causes including sports teams, service clubs, local schools and countless other organizations. Bruno’s has been a Chamber member since 1997 and Rosanna has been an active member of its Board of Directors for the past 3 years. She is also an active member of the Scotts Valley Rotary Club where she currently serves as Club President and annually travels internationally on behalf of Rotary projects. Rosanna is interested in “contributing to the community that supports business endeavors that drives success of the businesses in Scotts Valley.”

She holds two undergraduate degrees, a Masters degree and is a licensed California Private Investigator.

Wishing You A Happy New Year!

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14 / January 2017 / Scotts Valley Times www.tpgonlinedaily.com

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