Scotts Valley Chamber April Newsletter 2018

The One-Page Business Plan: Your Roadmap to Success

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Calendar of Upcoming Events Thursday April 5

• Be Your Best Business – Workshop Series #3 11:30 a.m.-1:00 p.m.

Thursday, April 5 from 12:00 noon to 1:00 p.m. — Includes Lunch!

Satellite Telework Center, 6265 Highway 9 in Felton

ave you been running your business without a business plan? Struggling to acquire and retain customers? Are you starting a new business? This workshop is for you! Join us and create a customized One Page Business Plan: Your Roadmap to Success!

What is a One Page Business Plan? A concise, single page plan that

describes the business you are in, your mission, your business objectives with metrics and deadlines, strategies and step by steps tasks that move you towards success.

When complete, it will benefit you daily as you grow your business.

This hands-on interactive workshop will help you with the following: • Create an effective, usable business plan • Seeking funding? Make your business plan stand out • Learn tips, get templates and resources Presenter: Keith Holtaway

has been a business consultant for 15 years. He started and managed a successful business in Santa Cruz for 16 years. Keith has worked with over 700 business owners in business planning and development.

This fantastic workshop is the 3rd in the “Be Your Best Business in 2018” workshop series, a partnership of the San Lorenzo Valley Chamber of Commerce and the Scotts Valley Chamber of Commerce and is sponsored by the Santa Cruz County Small Business Development Center.

Doors open at 11:30 for

early sign in.

And lunch is included!

Thursday, April 5 from 12:00 noon to 1:00 p.m. Satellite Telework Center, 6265 Keith Holtaway Highway 9 in Felton (across the street from New Leaf Market/Wild Roots).

Cost: $5 Chamber Members, $10 General Admission (includes lunch) Reserve tickets today before they sell out at:www.april5businessplanworkshop.bpt.me

All Chamber Mega Business Networking Mixer!

Thursday, April 19, 5 – 7 p.m. • Roaring Camp Railroads 5401 Graham Hills Road, Felton

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anta Cruz and Santa Clara County Chambers – Pre-registration required. Scotts Valley Chamber tickets can be purchased online at: https://allchambermegamixer.bpt.me/ Member Price: $10.00 (no service fee) Non-Member Price: $20.00 (no service fee) Come experience a scenic steam train ride through the redwoods and stroll through the 1880s logging town replica. Listen to music in the beautiful valley surrounded by a redwood forest and enjoy Taste of Santa Cruz culinary

delights from participating restaurants, Craft Breweries and Santa Cruz Wine Growers Association who will be pouring local varietals.

FREE Parking Check-In at the Covered Bridge 5:00 p.m. Check-In to receive pre-purchased boarding pass.

Enjoy Taste of Santa Cruz culinary delights, refreshments, live entertainment and networking. Tickets must be purchased in advance.

6:00 p.m. Board Train – 6:15 p.m. Train Departs. Wine & Beer provided on the ride and raffle will

be held aboard the train. – 7:00 p.m.

Train Return Hosted by: • San Lorenzo Valley Chamber • Santa Cruz Area Chamber • Scotts Valley Chamber Participating Santa Cruz County Chambers: • Aptos Chamber • Capitola-Soquel Chamber • Pajaro Valley Chamber Participating Santa Clara County Chambers: • Campbell Chamber • Cupertino Chamber • Gilroy Chamber • Los Altos Chamber • Los Gatos Chamber • Mountain View Chamber • Saratoga Chamber

Spring is Here!

The One Page Business Plan - Your Road Map To Success Cost: $10 ($5 for members) The Satellite 6265 Hwy 9, Felton

Saturday April 14

• Grand Opening/ Red Ribbon Cutting Ceremony Noon

Boys & Girls Club: Joe & Linda Aliberti Clubhouse 5060 Scotts Valley Drive, SV

Thursday April 19

• All Chambers Mega Mixer, Santa Cruz & Santa Clara Counties 5:30 - 7:30 p.m.

Roaring Camp Railroads 5401 Graham Hill Road, Felton

Saturday April 28

• Red Ribbon Cutting Ceremony Noon

Siltanen Park Mural 127 Vine Hill School Road, SV

Thursday May 10

• Grand Opening/ Ribbon Cutting 5:30-7:00 p.m.

831 Kitchen Baths Design & Accessories 4301 Scotts Valley Drive, SV

Thursday May 24 • Silicon Valley Black Chamber • Silicon Valley Hispanic Chamber • Silicon Valley Organization • Sunnyvale Chamber of Commerce

• Business Networking Mixer, 5:30-7:30 p.m.

San Lorenzo Valley Leads Group B Sharp School of Music 216-A Mt. Hermon Road, SV

Call the Chamber Today or Visit www.scottsvalleychamber.com www.tpgonlinedaily.com Scotts Valley Times / April 2018/ 11

Scotts Valley Chamber News

Artist Applications are Now Open!

T he Scotts Valley Art, Wine & Beer Festival is a two-day event held in a beautiful open park setting on the expansive lawn at Skypark in Scotts Valley. In addition to the fine art, there is delicious cuisine, live music, a Kids Fun Zone and the area’s most prestigious wineries and award-winning microbreweries pouring their best. The festival dates are August 18th, 10am-6pm & August 19th, 10-5pm.

We will once again be partnering with the Cops ‘N Rodders Car Show. On Saturday over 100 vintage classic cars will be on display! Sunday will be “Bring Your Dog Day” with contests and activities for all canines! Voted every year as “Scotts Valley’s Favorite Community Event,” this is a festival you won’t want to miss!

All artwork will be juried by a committee. The jury is seeking originality, quality, and excellent craftsmanship. All work must be original and handcrafted, No exceptions! No kits, mass-produced items, commercial reproductions or

imports will be allowed. Violation of this requirement will result in termination and immediate dismissal from the festival.

All participants are selected on the basis of 5 digital photo images: • 1 of the Booth display at a show • 1 of the Artist in their studio with supplies and tools • 3 images of handcrafted artwork.

Images cannot be older than 2 years.

Online Registration is a 2-Step Process: 1) Complete this application and submit your payment.

2) Submit your photos and copy your CA Reseller’s Permit via email to svartwinebeer@gmail.com.

Note: If you have your photos stored

on a platform that assigns a URL to the photo/document (such as dropbox), you can skip this step and provide the URL for your CA Reseller ’s Permit and photos within the registration process.

You will receive an order confirmation from SignMeUp.com via the email you provide with instructions on how to submit your photos. The SignMeUp.com order confirmation is your receipt. The exhibited art must be consistent with the images submitted and of comparable quality.

Registration Fees: Early bird Pricing: Through June 15 Local SC County Residents:

Single Booth (12x12) $185 + $35 (nonrefundable) jury fee = $220 Double Booth (12x24) $355 + $35 (nonrefundable) jury fee = $390 Non-Local SC County Residents: Single Booth $295 (12x12) + (nonrefundable) jury fee = $330 Double Booth $575 (12x24) + (nonrefundable) jury fee = $610 After June 15 Local SC County Residents: Single Booth (12x12) $200 + $35 (nonrefundable) jury fee = $235 Double Booth (12x24) $385 + $35 (nonrefundable) jury fee = $420 Non-Local SC County Residents: Single Booth $310 (12x12) + (nonrefundable) jury fee = $345 Double Booth $605 (12x24) + (nonrefundable) jury fee = $640 Initial results of Jury will be posted on June 15. Applicants after June 15 will be juried on an individual basis.

Final Registration Deadline is July 1st, 2018. Apply Online Today at svartfestival.com

Business Tip: Streamline Your Technology Infrastructure for Success

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ost everyone has heard about hackers breaking into company’s networks and introducing viruses that encrypt everything, leaving behind nothing but a loss of productivity. Businesses large and small scrambling to comply because their

entire infrastructure was stolen and locked away in a hostage situation impossible to escape. Many pay up and hope to regain control of their files. Others learn to live with it, spending valuable time and money attempting to recreate their file systems from scratch.

WE’RE READY WHEN YOU ARE. From design to print, we love making our customers look good.

12 / April 2018 / Scotts Valley Times www.tpgonlinedaily.com

104 Whispering Pines Dr Scotts Valley 831.425.9800

In answer to this, Cloud Service Providers recommend switching to the cloud, placing all important files in offsite servers. Products like Google Drive and OneDrive are some of the safest places to store important company files. However, even cloud service products provided by Microsoft and Google are susceptible to file deletion and encryption. IT service providers are learning that these services are only truly safe with additional backup solutions. Working with your MSP to maintain redundant backups of your cloud hosted files is widely agreed to be the only effective security against ever-evolving cyber threats Cloud file storage is a proven method of maintaining security, but it would be remiss to think you can rest in the cybersecurity department just by syncing files to the cloud. The hackers out there never rest, and a terrifying new way of targeting the cloud, specifically cloud email, has been created.

By now, most companies have switched to cloud email providers, such as Office365. The issue with cloud email, however, is that evidence suggests it is a target for a new strain of encryption virus nicknamed Ransomcloud. With the simple click of a link, this new strain of virus encrypts the entire cloud email account in real-time - and it’s impossible to stop.

Phil Neuman

CEO of PDNC Incorporated

Since it’s impossible to prevent clicking bad links, talking with a trustworthy managed IT service provider is essential.

They can set up cloud email backup solutions that, much like cloud file backups, allow the email account to be restored with minimal hassle.

It is crucial to have processes in place to protect critical data before an attack happens. If you aren’t sure where to begin with streamlining your technology infrastructure for success, give PDNC in Scotts Valley a call at 831-621-2440 or email us at info@pdnc.com. We work with small to medium businesses across the Bay Area, providing best-in-class IT processes proven to align your infrastructure, and protect all your crucial files and systems.

Scotts Valley Chamber News

Lacy J. Dalton - Saturday, April 28

Presented by the Rotary Club Of Scotts Valley: Green Hills Event Center

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he Rotary Club of Scotts Valley will be hosting its annual musical fundraiser on Saturday April 28 featuring country music legend Lacy J. Dalton at the Green Hills Event Center, 1500 Green Hills Road in Scotts Valley. Proceeds from the show will benefit the Scotts Valley School District’s Music Program as well as several other programs traditionally supported by the Club.

Doors open at 4 p.m. featuring live music by the Sada Springs Jug Band with no host food trucks and bar. The main show with Lacy J. Dalton will be from 6 to 9 p.m. Tickets are $40 at: www. lacyjdalton.brownpapertickets.com.

As a young artist, Ms. Dalton was named the County Music Association’s New Artist of the Year and subsequently recorded nearly 20 chart singles including

several top 10’s.

She is a former resident of Santa Cruz County and now lives in Nevada with her beloved dogs and horses, but is still writing, recording and touring.

The Rotary Club of Scotts Valley contributes to all four schools in the Scotts Valley Unified School District and provides scholarships to seniors at Scotts Valley High School. In 2017, sixteen $1000 scholarships were awarded.

The Club also sponsors local Cub Scout Pack 608 and sends high school students to the Rotary Youth Leadership Awards program and Area Speech Contest.

Recent international projects have included outfitting a hospitality vocational training center in Cambodia, supporting Sister

Rosemary in her quest to save abused girls in Uganda, helping Assist International with a hospital project in Ethiopia and working on an ocean stewardship project that will send NOAA curriculum used by Scotts Valley schools to schools in Brazil.

The Rotary Club Of Scotts Valley meets Mondays at 12:15 p.m., Scotts Valley Hilton Hotel, 6001 La Madrona Drive, Scotts Valley

Unique Color Gemstone Jewelry One of a Kind Designs

Individually Handpicked Jewelry

Rare and Unique Gemstones

245 Mt. Hermon Road | Suite Y | Scotts Valley, CA | 831-438-1844 www.tpgonlinedaily.com Scotts Valley Times / April 2018/ 13

Scotts Valley Chamber News

Boys & Girls Club: Joe & Linda Aliberti Clubhouse

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Grand Opening: Saturday, April 14, 11 a.m. – 3 p.m.

he Boys & Girls Clubs of Santa Cruz County (BGCSCC) are proud to announce that the Joe & Linda Aliberti Clubhouse, located at 5060 Scotts Valley Drive, will open officially on April 14, 2018, with a free, family friendly community event from 11:00a.m. – 3:00p.m.

The event will feature an opening ceremony and ribbon cutting, clubhouse tours, youth bands, dance groups, petting zoo, bouncy house, games and youth activities, as well as information on programming and annual memberships.

“The Joe & Linda Aliberti Clubhouse will be an important community resource and asset for Scotts Valley and San Lorenzo Valley families,” said Bruce McPherson, Santa Cruz County 5th District Supervisor. “Now working parents and families will have an affordable, safe, fun and supported option for their children during out of school time.”

Grand Opening Schedule Saturday, April 14 11:00 a.m. – Dedication Ceremony 12:00 p.m. – Red Ribbon Cutting 12:00 p.m. – 3:00 p.m. – Bouncy House, 4-H Club petting zoo, family games and activities and youth bands and dance troupes.

Food and goodies for event attendees are being donated by Togo’s, Pacific Cookie Company and Dippin’ Dots.

The Joe & Linda Aliberti Clubhouse features a 3,000 sq. ft. building and large outside play area. A “walking bus,” with Club staff escorting students from Vine

Hill Elementary School and Scotts Valley Middle School to the Club, will be available each day after school. Clubhouse programs and activities will include homework help and tutoring, computer and technology programs, arts and crafts projects, sports games and activities. Special program opportunities are also planned for youth 13 years and over.

“We’re thrilled that Joe and Linda Aliberti’s vision to provide a safe and

supportive place for kids and teenagers is now a reality. Their unwavering belief in the project and what it will mean for kids has been inspirational,” said BGCSCC Executive Director Bob Langseth. “We’re looking forward to positively impacting the lives of children and the community throughout Scotts Valley and San Lorenzo Valley.”

For more information call 423-3138 or visit www.boysandgirlsclub.info.

REGULATE YOUR WATER PRESSURE High water pressure is common in Scotts Valley and, if not reduced, can cause damage to household plumbing, irrigation systems and some appliances. Pressure regulators, which lower water pressure and help prevent leaks, should be checked annually and replaced every 5 to 7 years.

Rebates are available!

LEARN MORE:

svwd.org/be-water-efficient/ rebates/pressure-regulators FAP-1942L-A-AD

Advertise in the Scotts Valley Chamber Newsletter

14 / April 2018 / Scotts Valley Times www.tpgonlinedaily.com

Call for SPECIAL RATES 831.688.7549

Scotts Valley Chamber of Commerce 360 King’s Village Road Scotts Valley, CA 95066