February Chamber Newsletter

Chamber Announces 2020 Executive Board Stephen Hoversten Board President tephen is the Managing Partner for Modern Woodmen of America where he provides top quality products and services in the insurance, retirement and investment arena.

As a Modern Woodmen Representative, Stephen offers fraternal benefits to help families and businesses to achieve financial security, both now and in the future.

Roughly 30 million dollars are given back to local communities nationwide each year by Modern Woodmen of America.

Piret Harmon Board Treasurer iret has been the General Manager of Scotts Valley Water District since July of 2013. She is responsible for strategic planning and daily operations of a nimble and forward-looking water agency in a community that values livability, collaboration and innovation.

Born and raised in Estonia, Piret moved to California in 1993.

She has an undergraduate degree in Civil Engineering and an MBA and has filled diverse positions in both, private and public industries.

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From left: Stephen Hoversten, Piret Harmon, Phil Neuman, Angela Alejandro,

and Danny Reber CYAS Tech offers Cloud SerPhil Neuman Board Vice-President vices, Web Design, Networks & hil is the founder and CEO Devices Security and compliance of CYAS Tech (Cyber Ascend process driven technology archiTechnologies), a locally owned tecture to small and medium Information Technology consulting businesses around the Bay Area., and services firm operating from its Phil was also a volunteer firefighter headquarters in Scotts Valley, Cali- with Bonny Doon Fire and Rescue for over ten years, three of which fornia since 2001.

After getting his Computer were also spent on the Board of Science degree at Cal Poly SLO, Phil Directors. learned how to be a friendly and Angela Alejandro trustworthy “IT guy” while working Board Secretary for The Santa Cruz Operation. While ngela comes to us with over 20 at SCO, Phil took part in developing years of experience as a sales, the first on-line pizza ordering marketing and operations executive app for Pizza Hut. in the technology industry, and

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has served extensively as a leader of global teams and programs at companies including Cisco, Juniper, SonicWALL and Microsoft.

Additionally, Angela has extensive experience in the Silicon Valley tech startup scene, including serving previously as Global Director of Operations at Yammer, then as CEO for Gorilla Branders, Inc., and most recently, as Founder and Principal at Scotts Valley Consulting, Inc. Danny Reber Executive Director anny currently serves as the Executive Director for the Scotts Valley Chamber and is a lifelong resident of Scotts Valley. He is a Past President of Scotts Valley Rotary and was named Scotts Valley “Man of the Year” in 2006.

He also holds public office on the Scotts Valley Water Board where he currently serves as Board President. Danny has a passion for serving his community and serves on various other boards including: Valley Churches United, Leadership Santa Cruz County, the Scotts Valley Historical Society, and the Silicon Valley Chamber Coalition.

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Red Ribbon New Homes Grand Opening: The Terrace at Scotts Valley

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elcome to Scotts Valley’s newest community, nineteen solar powered homes with an urban flair and sleek design. Constructed by local developer Apple Homes Development Inc., these homes are loaded with builder upgrades and boast clean modern lines. The

Ribbon Cutting Ceremony: February 8th at Noon

Terrace homes are Eco-friendly – reducing environmental impact while providing energy savings to homebuyers. Every home feature a kitchen with quartz islands and countertops, luxury vinyl plank flooring with high-end stainlesssteel appliances. All homes have individual heating and cooling

units in each room and fenced patios overlooking the common area.

The Terrace at Scotts Valley homes are light and bright with great views of the surrounding hills.

“The Terrace” page 13

Happy Valentine’s Day!

Calendar of Upcoming Community Events Monday February 3

Scotts Valley Art Wine & Beer Festival CALL FOR ARTISTS OPENS Online at www.svartfestival.com 2020 Festival Date is August 15th & 16th, 3rd Weekend in August – Save the Date!

Saturday February 8

Grand Opening & Red Ribbon Cutting Ceremony Noon-1 pm

The Terrace at Scotts Valley 408 Thomas Terrace, SV

Thursday April 23

All Chambers Mega Mixer – Santa Cruz & Santa Clara Counties 5:30-7:30 pm Roaring Camp Railroads 5401 Graham Hill Rd., Felton

Wednesday May 6

Multi-Chamber Ribbon Cutting – 75th Anniversary 5:30-7:30 pm

Kennolyn Camp 8400 Glen Haven Rd., Soquel

May (To Be Announced)

Grand Opening & Red Ribbon Cutting Ceremony 5:30-7:00 pm

Back on Track Cranial Center – Dr. Robert Adams 5435 Scotts Valley Drive Suite B, Scotts Valley

Therapy Works Red Ribbon One Year Anniversary Ceremony

125 Bethany Drive, Bldg B, Suite #101, Scotts Valley

Call the Chamber Today or Visit www.scottsvalleychamber.com

www.tpgonlinedaily.com Scotts Valley Times / February 2020 / 11

Scotts Valley Chamber News

New Member Spotlight: Loc Art L oc Art is a new app that allows the Santa Cruz community to conveniently shop from its local artists and makers. Everything from painters to potters, designers to drawlers, the app directly connects you to some of the most talented creators in our community.

In addition to products, Loc Art is also partnering with local businesses and organizations to host numerous events and classes on a communal calendar, allowing you to connect first-hand with the Santa Cruz art scene.

Lastly, you can directly contact your favorite artists to commission a custom, personal project. Nothing compares to a one-of-a-kind piece that was made especially for you. On Loc Art, the details are worked out between artist and client via the in-app chat, and a “job” is created & approved to ensure both parties’ clarity.

Loc Art founders Dominic Elkin and

Derick Delucchi both grew up in Santa Cruz, CA. They met as kids playing Little League baseball and went on to become good friends before both graduating from Santa Cruz High School.

Having pursued their lives elsewhere, they both felt a certain familiarity with Santa Cruz and found themselves back home.

They believe that while the creative community is both incredibly unique and vibrant, it suffers from a difficulty that many people experience when trying to immerse themselves in it.

Loc Art is a single, unified platform through which artists and makers can connect to their community. Whether providing a novice a starting off point or giving a collector a more convenient way to add to their collection, Loc Art can make all facets of Santa Cruz art more accessible to everyone.

••• Loc Art is now available to download from the Apple App Store or Google Play Store.

12 / February 2020 / Scotts Valley Times www.tpgonlinedaily.com

2019 Awards Gala

Scotts Valley Chamber News

Tax Season is Here!

Year-Round Tax Service located in Camp Evers Shopping Center

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ew Chamber Member Heather McTavish lives in Scotts Valley with her son, Colby whose

Heather McTavish

“The Terrace” from page 11 Located in the perfect commute location just 25 minutes to Silicon Valley and 10 minutes to local beaches. Top rated Scotts Valley schools and a great walk score. Storage and parking won’t be a problem with these homes. Each garage has tons of extra storage space and there are at least 38 additional outside parking space for the 19 homes.

passion is baseball. She is a Cal Poly San Luis Obispo alum where she majored in Accounting and Finance.

She has been practicing as a CPA since 2004, preparing, individual, trust, partnership and corporate income tax returns since 2001. Heather prides herself in staying current on changing legislation that effect tax laws and identify key tax planning opportunities to minimize current and future tax liabilities.

Heather’s reputation with her clients are solid and they know their finances are in good hands.

Financial Services Include: • Tax planning & preparation for Individuals, Corporations and Partnerships.

• Income tax resolution • Bank Reconciliations

• Sales Tax • Payroll Tax • Preparation of all required business tax reports and filings.

• Handling all payroll functions, including quarterly and annual payroll tax reports Heather is also great problem solver and QuickBooks expert who can identify any issues, as well as, educating clients on how to properly set up a company’s books.

QuickBooks Services Include: • Bookkeeping • Accounting • Paying bills and managing accounts payable • Handling all payroll functions,

including quarterly and annual payroll tax reports.

• Invoicing your customers and posting collections.

• Managing accounts receivables.

• Providing balance sheets, income statements, ••• Contact Heather for an appointment at 831-438-0237 located in Camp Evers 204 Mt Hermon Road.

Attend the Grand Opening on Saturday, February 8th and see why these homes have been pre-selling! We’re sure you’ll agree that these homes are a cut above the rest. Free food and beverages will be offered from 11:00 - 4:00 p.m. The Terrace at Scotts Valley is located near the corner of Scotts Valley Drive and Bean Creek Road, across from Scotts Valley Middle School.

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www.tpgonlinedaily.com Scotts Valley Times / February 2020 / 13

Scotts Valley Chamber News

City of Scotts Valley Fiscal Emergency: Measure Z

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n early December, the City Council declared a Fiscal Emergency in the City of Scotts Valley and placed a measure, Measure Z, on the March 2020 ballot to increase the local sales tax.

The City is asking Scotts Valley voters to raise revenues to avoid deep cuts and maintain core city services, such as our local police force and dispatch, street, storm drain and park maintenance, emergency preparedness, and other general services.

The City is in an unstable financial condition due to growing projected deficits that range from $1 million to $3 million annually. To meet the gap, the City projects drawing down its safetynet reserves to meet operating expenses.

Within three years, if the deficit is not corrected, the City’s reserves are forecasted to be completely depleted. After that, the City is projected to operate with growing, unsustainable debt reaching nearly $6 million by Fiscal Year 2023/2024, which is nearly half of the total General Fund budget of $12.9 million.

Measure Z is being placed before voters to prevent deep cuts and establish a sustainable City budget to support current service levels. Measure Z, if approved, would repeal the existing ½-cent local sales tax and replace it with a 1¼-cent local sales tax, raising the sales

tax from 9% to 9.75%. The tax measure would generate $2 million in new revenues to the City. All funds would remain in the community to support local services.

As Board President of the Scotts Valley Chamber of Commerce, I believe that the general health of our city is imperative to the general health of our business community. We, as a board voted unanimously at our 2020 Strategic Planning meeting on January 11th to endorse this measure.

It is important to differentiate between fact and opinion when it comes to the situation leading to this fiscal emergency. We, as a chamber board are confident that the city had done

CURRENT RENTALS

3BR/2.5BA Vineyard Estate in Felton: 585 Eagle Tree Lane . . . . . . . . . $4300 3BR/1BA Newly Remodeled Cottage in BC: 13070 Redwood Ave . . . .$2800 3BR/1BA Home w/garage in Felton: 8056 Newton. . . . . . . . . . . . . .$2600 1BR/1BA Home w/garage in SV: 1860 Lockhart Gulch . . . . . . . . . . .$2000 1BR/1BA Home w/large yard in Felton: 6960 Rose Acre Lane . . . . .$2000 1BR/1BA Condo w/garage in BC: 152 King’s Hwy . . . . . . . . . . . . . .$1700 1BR/1BA In Shared 2BR/2BA Home in SC: 219 Clinton St. . . . . . . . .$1450

everything in its power to mitigate this situation. There is nothing left to cut, but the city services that will make a noticeably negative impact on the lives of its residents and businesses, should they be reduced or eliminated.

We, as a community need to better understand how everything is tied together. The safety of Scotts Valley directly impacts the desirability of families wanting to shop in Scotts Valley, spend time at the parks in Scotts Valley, and raise their kids in Scotts Valley. These, being just a couple of the desirable traits of this community, are all causes of real estate values being at all time highs. Without the services mentioned herein, this amazing community

that many of us call home, will begin to crumble.

Let’s also focus on the fact that this increased sales tax will benefit Scotts Valley specifically. While Mount Hermon Road is the third busiest road in the county, many of the travelers on this road will be paying this tax when that make their purchases on their way through town. These taxes will then go directly to upholding the quality of infrastructure that will continue to allow safe and desirable passage through Scotts Valley. Additionally, it is likely inevitable that the sales tax in Scotts Valley will hit the current cap of 9.75%, whether by this measure, or another one from the county or the state. Now is the time to ensure that this increase goes to directly benefiting our local community.

Lastly, it would be ideal to spend more time as a Chamber of Commerce, a City, and a Community developing new and innovative ways to bring in greater revenues to allow our town to thrive in the years ahead. These tasks require a lot of teamwork, volunteers, and a healthy starting point. We encourage everyone to band together and get this measure passed so that we can move ahead into this new decade and plan the future of our great community together!

— Stephen Hoversten, President, Scotts Valley Chamber of Commerce

SAVE MONEY WITH WATERSMART Scotts Valley Water District’s new i-Meter program features a web portal to help you monitor water usage, be more efficient and save money.

• View hourly usage history and set up alerts for high usage.

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• Explore water-saving ideas.

• Sign up for personalized money-saving tips.

• Access statement and apply for rebates.

SIGN UP: svwd.org/i-meters

Advertise in the Scotts Valley Chamber Newsletter

14 / February 2020 / Scotts Valley Times www.tpgonlinedaily.com

CALL FOR SPECIAL RATES 831.688.7549

Scotts Valley Chamber of Commerce 360 King’s Village Road Scotts Valley, CA 95066