November 2020 Newsletter

Scotts Valley Community Award Nominations Open Deadline Monday, November 30

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he Scotts Valley Chamber of Commerce seeks your assistance in recognizing the people and businesses that make our Community such a special place.

Please send us your 2020 nominations for outstanding businesses and individuals for the following categories: Alvin Scarborough Memorial MAN OF THE YEAR Annette Marcum Memorial WOMAN OF THE YEAR YOUTH OF THE YEAR EDUCATOR OF THE YEAR BUSINESS OF THE YEAR

ORGANIZATION OF THE YEAR Claire Hodgin Memorial BEAUTIFICATION PROJECT OF SCOTTS VALLEY

vious year or over a period of time which you will specify.

• A business of the year nominee must be a current Scotts Valley Chamber member.

• An individual may live or work outside the city limits, but their contribution must be within Scotts Valley.

• Youth of the year nominee must be of High School age.

Nominating is quick and easy!

Criteria for nomination: Go online to submit your nomination • Each nominee must have made a valuable contribution within the directly on the Chamber website www.

Scotts Valley Community in the pre- scottsvalleychamber.com

Fresh Ideas to Build Your Santa Cruz County Businesses

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Free Webinar • Thursday, November 12 — 6:00–7:00 pm via Zoom

etting the word out about your business and reinforcing the concept of shopping local during these troubled times is more important than ever.

This FREE workshop will give you some fresh ideas on how you can promote your business and boost revenue through the holiday season. Get fresh tips you can use from these marketing pros.

••• Toby Corey Founder, Get Virtual Website Development and Optimization, SEO, Setting Up Your On-Line Store GetVirtual.org is a non-profit that gives local small businesses affected by COVID-19 the tools to adapt to the virtual landscape, extend their businesses online, and thrive in a new tomorrow.

Karen Kefauver Social Media Coach, Speaker, Writer

Communications in 1979. As a full-service television, video and digital media production company, #TeamTam takes projects from concept to completion.

Michael Olson Board Member, Think Local First Santa Cruz Free Advertising Opportunities in a Directory of Locally-Owned and Independent Businesses Co-owner of the KSCO MultiMedia Toby Corey Karen Kefauver Larry April Susan and Tam Michael Olson Group and General Manager of locallySocial Media Marketing on the health care industry, locally and in owned KSCO & KOMY radio stations, Karen Kefauver is a social media coach Santa Clara, restaurants, and a wide variety where he proudly helps locally-owned and freelance journalist who has helped of small businesses throughout Santa Cruz businesses go up against national chains hundreds of small business owners, entre- County. and win! preneurs and non-profit organizations Susan and Tam O’Connor Fraser with social media marketing strategies.

Tam Communications Larry April Creating Compelling Video Content Principal, Larry April Advertising Tam, Director, Cameraman & Editor Media Buying for Your Small Business Susan is the Executive Producer/Creative Larry April Advertising was started Director and Writer. in Santa Cruz in 1989, focusing primarily Tam and Susan co-founded Tam

Happy Thanksgiving!

Call the Chamber Today or Visit www.scottsvalleychamber.com

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Scotts Valley Chamber News

The Circle of Gratitude

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By Lynn Robinson, Executive Director Valley Churches United Missions

s many in our community know, Valley Churches United is a yearround nonprofit food pantry serving all of San Lorenzo Valley, Scotts Valley and Bonny Doon.

The origin of our organization began with the devastating winter storms of 1982 that ravaged so many areas of our county. Our surrounding mountain areas have endured natural disasters of floods, slides, earthquakes, fires and more over the last four decades.

With each and every disaster, the response of the local community to step up and support each other in a dire time of need is such a testament to the best of the human spirit.

At Valley Churches we have a few phrases that have endured through our many years of supporting our service area,

including ‘Neighbors helping Neighbors’ and ‘Caring is Sharing’.

As we fast-forward thirty-eight years from the tragic storms of January 1982 to the current CZU firestorm of August 2020, these phrases are truer than ever.

This year, beginning with Covid-19 in mid-March and then adding the CZU fire in mid-August, we have been providing more needed support to individuals and families that never imagined they would need any assistance at all.

While serving as a food pantry every week in the heart of Ben Lomond, Valley Churches has always answered the call to help in times of crisis and provide a variety of support during such very stressful times.

As a nonprofit that does not receive direct government funding it is the amazing generosity of people in our local region and

The Hot Pink Box — There’s Always Something Good Inside Pre-order your Thanksgiving pies through November 16

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he Hot Pink Box is not just for weddings anymore! They are your local Scotts Valley dessert caterer who offers fresh, homemade pies, sticky buns, cinnamon rolls, brownies, scones, cookies, and homemade marshmallows.

Now is the time to pre-order your Thanksgiving pies through November 16th for pick up in town on Wednesday November 25th between Noon — 4 pm.

Choose from apple, berry, cherry, pumpkin, sweet potato, Cali lime, chocolate mousse and chocolate peanut butter!

Send the perfect sweet Christmas gift to friends and family without leaving the house.

The S’mores pops and salted toffee popcorn boxes are so beautifully prepared and packaged for safe and fast delivery.

Order online anytime at www.

ShopThpb.com

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beyond that provide us the financial ability to help in these unprecedented times.

We at Valley Churches United get to experience the full circle of gratitude again and again as we engage with both folks that want to help as well as those that are now in need of our assistance. Donors are so grateful they can give where their support is directed locally and makes such a positive impact.

Clients in their time of need are beyond thankful for the variety of support they receive and express their true gratitude as they get their lives back on track.

With the loss of well over nine hundred homes, the upheaval of so many lives has been unimaginable.

While the personal stories of loss from the CZU fire have been heartbreaking, the support from neighbors near and far once again is shining a bright light on the incredible ability of our community to take care of one another in such a time of need.

Photo Credit: Shmuel Thaler/Courtesy of Scotts Valley Chamber

Lynn Robinson

Valley Churches has been helping with the CZU fire recovery all along, even as we were evacuated and we will be an important resource of support for the future phases of the fire recovery.

As a resilient community looking towards the future progress together, the circle of gratitude will be shining brightly among us all.

Letter from Mayor Randy Johnson

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020 has been a memorable year.

From the challenges of COVID, wildfires and evacuations, complex and charged political discourse, and unprecedented impacts to our economy, in all cases our resolve has been tested.

We have also shown tremendous resilience, strength, and hope.

Our community has come together to support those who are struggling through the donation of time, energy, meals, and resources – through it all we have stuck together.

As your Mayor, I have been proud of the incredible generosity and selflessness you have shown to each other as we have worked to remain nimble amidst the changing state and county guidelines.

Along with Vice Mayor Timm, I have served on the Scotts Valley Local Business Recovery Committee where we work to anticipate challenges and modify policies to enable businesses to maintain as much productivity as possible.

We have also partnered with the Scotts Valley Chamber who has helped us maintain connection with local businesses so that we can be more responsive to your needs and priorities and to work to reduce the economic impacts that so many communities are struggling to overcome.

Randy Johnson

We are at our best when we are united. As the year comes to an end and we move into the holiday season, we have an opportunity to close out the year strong and continue to show our unity by patronizing local businesses.

Please stay tuned for our Scotts Valley Shopping Guide that makes holiday gift shopping easy and keeps it local.

We have always been a community that has supported keeping it local and now, more than ever we need to embrace this value and show up for each other.

Stay healthy, stay connected and stay engaged.

Scotts Valley Chamber News

SVHS Green Team Launches a Green Business Certification Program

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By Willa Reed

cotts Valley High School’s Green Team is proud to introduce the Green Business Certification program, which is a program created, designed, and run by students of Scotts Valley High School.

The Green Team will award businesses that practice exceptional environmental sustainability. By committing to green practices and demonstrating compliance, businesses will receive a digital decal to display for their business to show their support for green practices, as well as for Scotts Valley High School and our Green Team!

There is a $45 application fee to become green certified - all proceeds will go towards replacing the plants and trees that were lost during the Covid-19 school shutdown from lack of watering.

The businesses will not only be doing something meaningful for protecting the environment but they will

also have the benefit of showing the community that they are partnering with an outstanding school program and beautification of the campus, complete with the spirit, optimism, and environmentally friendly practices of the SVHS Green Team.

Businesses will also be featured in the Green Team Certified Business Directory and highlighted in the Chamber of Commerce Business Directory, both of which will be distributed extensively throughout the community (both physically and digitally) to service organizations, schools, clubs, etc.

Businesses that become certified will have their logo prominently displayed and promoted on both the Chamber of Commerce and Green Team’s website, social media platforms, and other promotional materials.

To receive your application on becoming a certified

Scotts Valley Green Business please visit the Scotts Valley High School website https://bit.ly/2Gdl05D or email Willa Reed at reedws@scottsvalleyusd.org.

The Green Team members are: Skylar Kuo, President; Elena Bunney, V.P.; Willa Reed, Treasurer; Joelle Andrews, Secretary; Kylie O’Connor, Media Coordinator; and Mark Andrews, Club Advisor.

We thank you in advance for your participation in our new program.

Monterey Bay Economic Partnership (MBEP) Resources for Businesses research & data analytics, social media & digital marketing, web editing & graphic design, business administration, human resources support, and IT support.

Monterey Bay Internships is a FREE online portal for employers to post internship opportunities. Follow 3 simple steps to get going: 1. Sign Up 2.

Post an internship(s) and select “Remote Work” for Internship Type 3. Manage internship(s) and be sure to mark internships filled once an intern is hired!

Visit the comprehensive Employer

Toolkit online that gives employers the tools and guidance they need to provide a fulfilling internship opportunity for students. By providing a quality internship experience for students, employers not only play a critical role in maximizing the benefits to students, but they also increase their return on investment. for more information and resources!

Monterey Bay Career Connect is funded by organizations working together to promote a well-educated community where every young adult attains a college degree or credential, gains worked-based learning experience, and successfully enters a career

path, providing “local answers for local students” to inspire students to explore local career and education options.

The Monterey Bay Internships (MBI) website, mbinterns.org, is designed to accommodate both students seeking internships and employers recruiting interns. The site makes it easy for students and employers to connect.

However, simply making the connection between the two is not enough. Students are in need of meaningful and productive work experiences that will enable them to be competitive in the job market upon graduation.

For more information contact: Hayley Mears, WFD Program Manager: 831.278.2343 or hmears@mbep.biz.

Cheryl D Rebottaro, AAMS®, CRPC® Financial Advisor

KT-9811B-A

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he coronavirus known as COVID-19 spreading in our community and throughout the region has led to significant changes in how we live, where we can go, how we communicate with each other, and how we work.

The Monterey Bay Economic Partnership (MBEP) wants to remind you of their free resources available online to the business community and encourage you to post remote-work internships for college students. Remote internships can be done entirely via email, online chat and meetings, and phone.

Examples of remote work internships and tasks: accounting & spreadsheets,

MKT-9811B-A

221 Mount Hermon Rd Suite F Scotts Valley, CA 95066-4038 831-461-9311

edwardjones.com

Member SIPC

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Scotts Valley Chamber News

Tam Communications Uses Music Videos to Educate

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hen long-time client, Satellite Healthcare, approached Scotts Valley-based Tam Communications to solve a problem they were experiencing in some places they serve, Tam was up to the challenge.

Satellite is in the dialysis business, meaning many of the patients they care for are considered vulnerable in the age of COVID-19. This would be the second time that Tam would pitch a music video concept to deal with a serious patient/staff safety concern.

In 2018, as part of their “Road to Zero” Infections campaign, the topic was hand washing. At that time, the Tam team proposed a parody of the 2016 song “Hand Clap”, recorded by Fitz and the Tantrums.

Susan O’Connor Fraser wrote the lyrics for Tam’s version, “Hands Clean”, Regan Eymann produced and directed,

and Tam O’Connor Fraser shot and edited the video. Scotts Valley-based composer, Rich Harris, wrote the parody and Santa Cruz’s own Kim Luke and Adam Pierce were the vocalists.

TeamTam also choreographed the video, which featured members of Satellite Healthcare’s leadership team and other employees. The video was a memorable, award-winning piece.

The 2020 challenge was masks. This time Susan proposed

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a parody of Pink’s 2010 hit “Raise Your Glass”, calling it “Wear Your Mask”. Once approved, she went to work on lyrics.

Morgan Hill’s Tom Tomasello crafted the melody with former Santa Cruz resident, Niki Hexum, as vocalist.

In the age of COVID, a different approach to the visuals was needed so the company turned to crowd-sourcing Satellite employees, Tam’s own current and former staff, and dancers from International Academy of Dance in Santa Cruz.

Tam and Regan shot some of the video and Tam crafted the final video in his edit suite.

Needless to say, it looks like TeamTam has another hit on their hands. You can see it on the company’s YouTube channel.

MANAGE YOUR WATER USE FROM ANYWHERE Scotts Valley Water District’s new WaterSmart web portal can help you: • View hourly usage history and set up alerts for high usage.

• Compare consumption to similar households.

• Explore water-saving ideas.

• Sign up for personalized money-saving tips.

• Access statement and apply for rebates.

SIGN UP: svwd.org/i-meters

Advertise in the Scotts Valley Chamber Newsletter

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CALL FOR SPECIAL RATES 831.688.7549

Scotts Valley Chamber of Commerce 360 King’s Village Road Scotts Valley, CA 95066