The Spring/Summer 2018 Issue
Contents 4. New Brands We Love: what’s new this season at Scout & Co 6. Wynken: Elbe Lealman talks us through her brilliant kidswear label and inspirations 10. Trend – The Dreamers: layer up earthy hues with bold blues and reds 25. The Animals Observatory: why you’ll love Laia Aguilar’s new brand 26. Jennifer Dickinson: Netaporter’s Digital Editorial Director on style, work and family life 30. Basics Done Right: bona fide go-with-everything, wear-everyday pieces 32. Cool Kid: nearly-7-year-old Sonny tells us what he’s really into 34. Beach Days: the best swimwear, sandals and sunshine-ready accessories 36. Style It My Way: Izzy Pugh photographs her twins in her SS18 favourites 41. Rylee + Cru: the dreamiest new arrivals from California 42. Playroom: how to bring colour and pattern into your home 48. Trend – Tutti Frutti: washed-out colours and clashing prints for summer 62. New Arrivals We Love: four more fresh-in things to know about 64. Baby Love: the sweetest buys for the newest members of the family 66. Lisa Jones Studio: the maker of our fave cards and prints shares her design inspiration 70. Gifts Under £10: purse-friendly goodies for guaranteed birthday wins 72. Noodoll: founder Yiying Wang chats all things Ricetown, plus a printable game to play
Editorial & Digital Director: Nicky Westbury Creative Director: Fiamma Poltock Commercial Director: Gemma Morgan Design: Caroline Nitsch Photography: Stephen Winslade Thanks to our models: Tilly, Etta, Lily, Frieda, Roux, Agnes, Ralph, Wolfe, Jude, Anna and Matilda. On the cover: Oeuf hat, £35. Maed for Mini blouse, £34.. Wynken short dungarees, £70. Right::The Animals Observatory dress, £97.90. Main Story tee, £29.50 SCOUTANDCOKIDS.COM 2
Spring/Summer 2018 Welcome to the third issue of our shoppable magazine. It’s our biggest yet! Get ready for summer with our two trend shoots, styling ideas, the best basics, swimwear, sweet baby buys and gifts for a steal. Like what you see? Click on an item or credit to shop it… Plus, Netaporter’s Digital Editorial Director talks female role models and what she wears to work, Noodoll share a printable game and Playroom tell us how to bring colour and print into your home. Happy reading!
3
New Brands We Love
MAIN STORY Back for a second season at Scout & Co, this British brand excels at on-the-money, easy-to-wear shapes (hello sweatshirts, tee dresses, drawstring skirts, baggy shorts and trackpants), knockout prints and perfect plain basics for layering. Designed deliberately oversized and ideal for rolling up sleeves or hems, these excellent quality pieces can be worn for seasons to come.
SHOP MAIN STORY
MAIN SAUVAGE Irresistibly cute and wonderfully soft, Main Sauvage toys are hand-knitted from finest baby alpaca wool and stuffed by hand in a Bolivian Fair Trade collective. They’re suitable from birth and loved by all ages, so these little cats, pups, birds, elves and lorises make wonderful gifts.
SHOP MAIN SAUVAGE
4
New Brands We Love
INSPIRATIONAL COLOURING PENCILS Stib tubes contain 12 jumbo colouring pencils (the lovely, chunky triangular kind), each embossed with a different positive role: Peace Keeper, Earth Lover, Joy Finder, Big Thinker, Self Believer, World Changer, Story Teller, Problem Solver, Good Listener, Freestyler, Great Leader and Team Player. There’s also a sheet of reusable Stibler stickers and an orange double pencil sharpener inside. Perfect for little artists or anyone needing a positive boost!
SHOP STIB
‘SCOUT’ SWEATSHIRTS Paris brand Maison Labiche makes luxe basics (soft sweatshirts and tees, Breton tops and baby bodysuits) with embroidered motifs like ‘Enfant Terrible’, ‘Peanut’ and ‘Amour’. We couldn’t resist creating our own exclusive collection of ‘Scout’ sweats in go-with-everything grey marl.
SHOP MAISON LABICHE
5
New Brand We Love
Brand Focus: Wynken New to us for SS18, Wynken make clothes that kids love to wear. Founder, Elbe Lealman shares what inspires her Tell us about yourself and Wynken… ‘I live in Sydenham in London with my husband and children, Fara, 3 ½, and Wren, 9 months. My background is in men’s and women’s fashion. I spent most of my career as head designer at Folk and I left the day before I had Wren. When I was pregnant with Fara, lots of people asked if I would design kidswear and I always said a strong “no”. Six months after having Fara, I sat on the sofa and realised I loved choosing her clothes. I couldn’t always find what I liked so I thought I might be able to offer something a bit different. My husband could not have been more supportive so I just got going.’ 6
What was the transition like to designing for kids? ‘It was a big learning curve. The hard thing was balancing my job at Folk with a new brand. I had creative freedom at Folk so I know myself well as a designer, but it took time to figure out what Wynken was going to be and how it would look. What you see with SS18 is the culmination of that thought process. It will always develop, but it’s a pretty true picture of me as a designer and Wynken as a brand.’ What’s special about Wynken clothes? ‘I want to design pieces that kids love to wear, so they feel comfy, love the
colours, prints or feel of the fabric. At the same time I want parents to enjoy seeing their kids in it. I like seeing Fara in Wynken, it’s often playful but there are pieces which I myself might want to wear. I take care to make and design pieces that will last and be valued. The way the fabric texture works with prints or applications is important – it can’t be flat for me. I like clothes to have life in them, showing off natural fibres or a special embroidery.’ Tell us about your new SS18 collection, ‘Greetings From Coney Island’… ‘The inspiration came when I raked through old photos and found ones from when I did my internship in New York in 1999. We often went to Coney Island at the weekend because it had this crazy market with old rides and attractions. Seeing the photos brought back a lot of strong memories: I had an amazing experience living in NYC and hope my kids do it one day. The 70s film The Warriors, which is set in NYC and Coney Island, also inspired me. I love the era and the film has amazing clothes so we came up with a Coney Island gang of clowns who wear huge trousers, drink soda, play baseball and listen to music instead of anything too sinister. The phrase “Can you dig it?” is from the film and features on a print, too.’
What’s your favourite piece from SS18? ‘The Ecru Love Machine Jacket: it’s cool but ultimately playful. That’s what I’m striving for: I want my kids to look good but not like little adults. This jacket with its printed sleeves and embroidery on the front and back has a lovely balance of textures, too.’ What inspires you creatively? ‘With Wynken, it can be song lyrics, films, graphics, my experiences or simply an awesome colour on an old scrap of fabric.’ Do you design with your kids in mind? ‘I think about Fara but as she’s going through the princess phase I’m being selective! We also have ginger hair so that means some colours suit us better than others. I think about a lot of different boys and girls we know as Wynken needs to suit everyone, particularly the unisex pieces.’ Is Fara a Wynken fan? ‘Fara will wear a lot of Wynken, but there are some inevitable ‘no’ moments. My biggest sadness was 7
buying a pair of amazing vintage cutoff Levis’s and she point-blank refused them. I mix up Wynken on her with Maed for Mini, Mini Rodini and, yes, the sparkly leggings that I won’t admit to being one of her favourites.’ What’s the best part about running your own business? ‘When protos (first stage development samples) and print strike-offs come in. Seeing what you have drawn and imagined come to fruition is dynamite.’ How do you make the infamous juggle with work/life/family happen? ‘Who knows?! I’ve had a rough few months with Wren not sleeping well at all, it’s been torturous at times. But I’d find it harder if I didn’t do something for me, even if I have to give up on time to myself because work is constant and so are kids. I’m very proud of what I’ve achieved these last few months but I’m also ready for more sleep and a little less nocturnal activity from Wren. It helps having almost 15 years’ experience of making clothes often under pressure, as I can make decisions quickly if I need to.’
What’s a typical day at work like? ‘After Wren’s 9.30am feed, I grab a coffee and head up to our attic to work, while she’s with the sitter downstairs. My day starts with emails and then it depends on the time of the season. At the moment I’m double-checking the fit and make on the AW18 collection so I can tell the factories about any changes before going into production. Every style is measured and checked at each stage and anything not fitting correctly needs to be seen again. My new mannequin has changed my life! I can now spend more than a few seconds looking at each garment. Previously I fitted everything on a 4 year old and they don’t stay still for long! I’m looking forward to finishing this so I can design the new season.’ What’s next for Wynken? ‘Adding a few women’s pieces is natural given my background (watch out for twinning!) but I don’t want to detract from my main focus: making the most amazing collections I possibly can.’
Elbe’s studio
8
SHOP WYNKEN
SHOP ‘THE WORLD IS YOUR OYSTER’ SS18 COLLECTION 9
The Dreamers Go cloud-watching on long summer days: think easy layers and earthy hues with bold blues and reds Photography by Stephen Winslade. Styling by Fiamma Poltock
Above: Beau Loves cardigan, £56. The Animals Observatory tee, £37.40 Right: Fresh Dinosaurs tee, £29. Beau Loves pants, £47 10
11
The Dreamers
Above: Fresh Dinosaurs sweatshirt, £48 Below: Bobo Choses jumpsuit, £70
Above: Fresh Dinosaurs sweatshirt, £48. Tiny Cottons skirt, £55. Meri Meri necklace, £8.25 Left: The Animals Observatory dress, £80.10. Bobo Choses hat, £28. Saltwater sandals, £42. Main Sauvage toy, £31
The Dreamers
Above: The Animals Observatory cardigan, £105.90. Bobo Choses tee, £29. Fresh Dinosaurs shorts, £36
Above: Wynken cardigan, £50. Mini Rodini dress, £39. Main Sauvage toy, £31
Above: Wynken short dungarees, £70. Maed For Mini blouse, £34
Wynken shirt, £55. The Animals Observatory vest, £31.20. Beau Loves pants, £47. Vans shoes, £35
Bobo Choses dress, ÂŁ64. Saltwater sandals, ÂŁ42
Above: The Animals Observatory sweatshirt, £66.80. Main Story shorts, £32
Above: Oeuf jumper, £76. Bobo Choses bloomers, £26, and hat, £28. Saltwater sandals, £42. Main Sauvage toy, £31
Above: Wynken playsuit, £40. Bobo Choses backpack, £61. Saltwater sandals, £42
The Dreamers
Above: Bobo Choses romper, £52. The Animals Observatory tee, £37.40. Saltwater sandals, £42
Above: Fresh Dinosaurs vest, £27. Bobo Choses skirt, £52
Above: Beau Loves tee, £28. Main Story trackpants, £36
Fresh Dinosaurs tee, £29. Bobo Choses shorts, £28. Wynken cap, £30
20
Above: Fresh Dinosaurs jacket, £95. Main Story sweatshirt, £42.50. Bobo Choses skirt, £52 Left: Bobo Choses tee, £29. Wynken pants, £55
21
Shop the Shoot
Top row: The Animals Observatory dress, £80.10. Beau Loves sunglasses, £66, and bomber jacket, £61. Mini Rodini pants, £35. Beau Loves tee, £28. 2nd row: Bobo Choses dress, £64, bloomers, £26 and skirt, £52. Wynken cardigan, £50. Beau Loves cap, £30.50. 3rd row: Wynken pants, £55. Maed For Mini socks, £10. Bobo Choses skirt, £46, backpack, £61, and jumpsuit, £70. Tiny Cottons shirt, £53. 4th row: Bobo Choses tee, £35. Vans shoes, £30. Oeuf shorts, £44. Main Story sweat, £42.50
22
Shop the Shoot
Top row: Bobo Choses skirt, £52. Main Story shorts, £32. Bobo Choses tee, £29, and top, £43. Tiny Cottons pants, £50. The Animals Observatory tee, £37.40. Mini Rodini jacket, £99. 2nd row: Tiny Cottons sweat, £52. Wynken short dungarees, £70. Beau Loves pants, £47. The Animals Observatory sweat, £66.80, and playsuit, £53.40. 3rd row: Tiny Cottons socks, £12. Beau Loves dress, £54. Bobo Choses bodysuit, £28. Fresh Dinosaurs sweatshirt, £48. Bobo Choses shorts, £28. 4th row: Bobo Choses shorts, £35. Fresh Dinosaurs tee, £29. Beau Loves shorts, £25. Bobo Choses romper, £52. The Animals Observatory tee, £37.40 23
24
SHOP ‘ALL INCLUSIVE’ SS18 COLLECTION
New Brand: The Animals Observatory We’re thrilled to welcome The Animals Observatory to Scout & Co. Created by Laia Aguilar, the former creative director of Bobo Choses, TAO’s new SS18 collection is full of washed-out colours and 70s-inspired styling. Some of our favourites? The terry playsuit and easy jersey skirts, loose-fit T-shirts and manifesto prints on sweats and tees, including ‘Love above all, equality above all, kindness above all.’
SHOP THE ANIMALS OBSERVATORY 25
Style
WORK: Tibi dress KEY PIECES: Saint Laurent camo jacket, Topshop top and Frame jeans
Illustrations by Fiamma Poltock
Style Pro: Jennifer Dickinson The Digital Editorial Director of Netaporter and mother of four on what she wears to work, strong female role models and how she juggles career and family life Tell us a bit about you… ‘Home is in Buckinghamshire, a justabout-doable commute to London that’s worth it to wake up and see lots of green from my window. I have four kids, which is far less exhausting than it sounds as my eldest is 23, my youngest is 2. It’s actually a dreamy house dynamic. Job-wise, I run digital editorial for Netaporter, including editing all Daily content and the weekly fashion magazine PorterEdit.’ How did you get to where you are now in your career? ‘My route was unconventional. I didn’t
study English at A-level, I didn’t go to university – I had my first child at 16 so it just wasn’t a practical option – and couldn’t afford to intern for free. So I started out as an assistant in an advertising department and worked my way across. I moved around a lot for the first decade of my career, taking risks, never earning much more, going after job titles and extra responsibilities that would improve my CV. Just before my 30th birthday, I got a job working at ELLE and loved it so much I stayed for five years, finishing there as Acting Editor. From there I did a brief stint in the same
role at Harper’s Bazaar, then left print her Instagram, so I suggested we give for Netaporter and the New World.’ her the products and she shoot them. The pictures were gorgeous, but even Can you take us through a day at work? better, as a result Elizabeth & James ‘Office days are about meetings, lots have commissioned her to shoot some of them. We have so many issues to images for them. How great is that?!’ plan – at least eight in progress at once – that there are always updates You’ve interviewed a lot of famous to be given and decisions to be made, people… Do you still get starstruck? plus we’re working on reactive stories ‘Every so often someone comes along and publishing throughout the day in who blows you away and it’s rarely four languages. Around once or twice who you expect. I loved Nicole Kidman, a month I’ll travel, usually to LA or NY, Reese Witherspoon, Sarah Jessica for photo shoots or to interview our Parker and Michelle Williams.’ cover stars. I love this – it’s creatively rewarding and though the pressure to You meet a lot of strong women. deliver is intense, it’s incredibly Has anyone really inspired you? satisfying to work with a team of ‘Geena Davis is amazing. She started talented people and get the job done.’ an organisation focused on ensuring females are equally represented on What’s the best thing about your job? screen. The stats on how meagre roles ‘Working with my team. I love them. are for girls and women make for Recently, we were brainstorming ways shocking reading. She’s making an to shoot our still lifes for a vacation impact, working with studios like issue. I remembered that someone Disney. She says, “If they see it they who used to work with us as a picture can be it” – it’s important for our girls editor has beautiful seaside images on to think they are as likely to be a CEO or lawyer as their brothers or friends. It’s important our boys recognise that too, so they grow up to treat women as the equals they are. She helped me realise that although my job does not save lives, I can have a positive impact by what I put out into the world.’
Jennifer with her youngest children, Cara and Rex
Who’s the funniest or best interviewee? Who’s the most stylish? ‘Funniest... Sarah Silverman and Yvonne Orji together on our annual TV portfolio shoot last year. All-round best... Tracee Ellis Ross. Everything that came out of her mouth made my jaw drop. Most stylish… Tough one, we’ve photographed a lot of women with great style. The usual suspects
like Kate Moss and Alexa Chung, but probably the coolest was Zoe Kravitz.’ Netaporter offices are super-stylish. Do you have a style uniform for work? ‘I am so influenced by the magazine and end up channelling a different trend every week! Some days I’ll wear Frame jeans with a Double Trouble Gang tee, other days I’ll go for a Tibi dress with Jimmy Choo boots. I just bought a Markus Lupfer midi dress covered in tiny hearts that I love. A dress is a great failsafe because it always feels as though you’ve made an effort, even if it’s a super-comfy style.’ Can you share five key pieces in your wardrobe? ‘A black Gareth Pugh evening dress that’s plain yet dramatic so you can wear it on repeat; Saint Laurent camo jacket; black Acne ankle boots that I wear every week; a great Joseph knit and my Maria Tash sleeper earrings.’ What makes you feel put together? ‘Jewellery can lift everything. I always wear ears full of Maria Tash sleeper earrings and Charlotte Chesnais does elegant statement pieces that make
SS18 BUYS: Jil Sander trench, Double Trouble Club tee and Acne trousers. KEY PIECES: Joseph knit and Acne boots
jeans and a shirt seem right for a night out. Plus, a great blazer, with a dressy detail or two.’ Which SS18 trends will you be wearing? ‘I’ve got my eye on a Jil Sander lilac trench to tick the pastels box and some city shorts. They’re a great length (a flattering couple of inches above the knee) and really easy to wear.’ Do you wear high street too? ‘Lots of sportswear (my Adidas slider collection is out of hand), trend pieces and layering basics by Topshop and
‘I’ve got my eye on a Maison Labiche tee, £39, the Bobo Choses banana sweat, £43, a pom maker, £17.90, (I used to make pom poms with my grandmother) and a Seven Seventeen “Peace” candle, £22, – for if I ever get any!’
28
Illustrations by Fiamma Poltock
Jennifer’s Shopping Edit
I go with my eldest daughter to Urban Outfitters for sweats or loungewear.’
etc. It stops the running up and down for everything you’ve forgotten – and stops my husband getting distracted What do you wear at the weekends? by social media when he should be in ‘Living outside London means I dress the shower. I don’t often wear makecompletely differently at weekends. up, so I just have to keep my skin in I’m a pilates and yoga addict to try and check. I double cleanse and use facial fix my bad back, so I’m head to toe in oils because my skin’s been much Nike, The Upside and Live The Process. drier since I had Cara and Rex.’ With maybe a Stella jumper over the top if I have to go to a kids’ party later!’ Do you have any tips for the motherhood/work juggling act? How long does it take for you all to get ‘My boss at ELLE, Lorraine Candy, ready in the morning? taught me the best lesson about this. ‘We get up at 6am and leave the house She used to leave at 5pm every day to at 7.30am. We don’t come downstairs see her kids and wouldn’t be back on until we’re all dressed, teeth brushed email until 10pm – this was eight years ago, might be a different story now! She is very decisive, so it was never an issue and I learnt that you have to set your own boundaries about what you are and aren’t prepared to do. Most of the time people respect them.’ Is Cara (aged 4) interested in clothes? ‘I have bred a monster when it comes to clothes – which, of course, I love. Cara’s taste is as eclectic as mine. She loves a dress, but also rocks denim shorts and a Snoopy tee. Vans, Toms and wellies are her shoes of choice, though she’s angling for something glittery since she saw my gold glitter Miu Miu heels. Rex is resigned to a life of dinosaur T-shirts, poor guy.’
WEEKEND: The Upside sports bra and Nike leggings
What’s the funniest thing your kids have said lately? ‘There’s something every single day – thank God for kids, when the world seems to have gone mad. I asked Cara what her friend would like for his 4th birthday. “We need to get him a butt, Mummy. He just really likes butt butts.” Couldn’t find one in The Entertainer.’ 29
Basics do
Basics don’t have to be b super-soft, go-with
SHOP B
Tilly wears: Mingo top, £21. Main Story skirt, £30. Vans shoes, £35. Top row: Phil & Phae top, £34. Main Story sweat tee, £32. Phil + Phae scarf, £16. 2nd row: Mini A Ture romper, £31. Main Story leggings, £23. Phil + Phae salopettes, £42. Bottom row: Mingo dress, £34. Phil + Phae sweatshirt, £34. Main Story track pants, £36
30
one right
boring: here’s our pick of h-everything pieces
BASICS
Roux wears: Maison Labiche jacket, £58. Mingo tee, £24. Main Story trackpants, £36 Top row: Main Story dress, £39. Mini A Ture dress, £26. Mini A Ture bodysuit, £26. Main Story shorts, £28. 2nd row: Mini A Ture merino top, £29. Mingo shorts, £28. Bottom row: Mingo leggings, £21. Main Story skirt, £30. Main Story sweatshirt, £36.50
31
Mini Rodini hoodie, £59, and cap, £29
Cool KID We ask Sonny, aged nearly 7, what he loves doing best: drawing comics, Yu-Gi-Oh and David Bowie…
32
What kids love Where do you live? ‘I live in Brighton. My favourite things are games on the pier, the Yu-Gi-Oh shop, scooting to the beach, low tide in the summer when it’s all sandy and I get to stay up late to watch the sunsets, Oliver’s Harry Potter shop and ice skating at Brighton Pavilion.’ We love that you draw comics! How long have you been doing it for? ‘A few months, with my dad, since I discovered Captain Underpants, “tra laa laaaaaa”.’ Do your friends draw comics too? ‘No, not yet, but I’ll join Comic Club at school as soon as I’m old enough!’
Photo in SCOUT X CO TAKE 2 - Google Photos.… to fave Dropbox • 5 Mar you’ve 2018 at 11H03 What’sSaved your comic drawn? ‘Tornado Man – he’s a superhero and he’s gonna fight bad guys.’
What’s your favourite thing to draw? ‘I like drawing spooky things.’ Which comics do you like to read? ‘Captain Underpants – I like that he wears underpants and the fliparama battle scenes!
What kind of music do you listen to? ‘David Bowie (especially Major Tom), Bobby Hebb, Fleetwood Mac and Ed Sheeran – “Meet her at Grafton Street right outside of the bar”!’ Do you have any other hobbies? ‘Swimming, chess, Exploding Kittens and Yu-Gi-Oh – I like strategic games!’ What do you like to wear? ‘Comfy clothes like tracksuits, animal prints and dressing up at Halloween.’ Do you like school? ‘Nope!!’ What do you like about summer? ‘NO SCHOOL!!’ What do you want to be when you grow up? ‘I did want to be an underwater film maker because I want everyone to stop using plastic so it doesn’t go into the oceans and kill the sea creatures any more, but now I want to be a YuGi-Oh card designer and a Yu-Gi-Oh school maker. I’ll be the headmaster of the school and it will be so exciting. The school will be free so refugees can come and the kids will play Yu-GiOh all day and create new characters. We won’t do maths because there will be a device for that AND it won’t need batteries because it will never run out of power.’ Do you know any good jokes? ‘Knock knock. Who’s there? Interrupting cow. Interrupting co… Moooooooooooooooo.’
33
Beach
The best swimwear, sa – just add
SHOP SW
Anna wears: Bobo Choses swimsuit, £40. Olli Ella Bolo bag, £45. Liewood towel poncho, £44. Top row: Mini Rodini cap, £29. Mini Rodini swimsuit, £45. Mini Rodini sun hat, £35. 2nd row: Bobo Choses swim top, £31. Mini Rodini swim shorts, £39. Liewood towel poncho, £44. 3rd row: Mini Rodini swimsuit, £49. Bobo Choses swim top, £31. 4th row: Saltwater sandals, £40. Bobo Choses swim shorts, £35. Beau Loves swim shorts, £35 34
Shopping
h days
andals and accessories d sunshine
WIMWEAR
Top row: Bobo Choses swim shorts, £35. Mini Rodini cap, £29. 2nd row: Olli Ella Bolo bag, £45. Bobo Choses swimsuit, £40. Mini Rodini swimpants, £35. 3rd row: Liewood panda hooded towel, £34. Bobo Choses swim pants, £22. Beau Loves swim top, £32. 4th row: Saltwater sandals, £45. Bobo Choses swimpants, £22. Mini Rodini swimsuit, £49 35
Style It My Way: SS18 Izzy Pugh photographed her twins playing dress-up and wearing her favourite picks from this season’s collections Tell us a bit about yourself… ‘We are a family of five living in Acton. Our twins, Finn and Iza are 4¼ years old (the quarter is important!) and Minnow is snoozing at the end of my bed – she’s just five days old today and pretty cool so far. I’ve always been a big lover of fashion. Aged 8 in the 80s, I insisted on a bad crew cut and wore awesome yellow-andturquoise polkadot culotte suits with matching headbands. I love taking photos and Instagram’s creativity and community, plus the ability to discover amazing brands across the world.’ Where did you take these photos? ‘At our house the week before Minnow was born, just playing dress up and “holidays”. My favourite photos are
those that capture Finn and Iza’s personalities: the funny faces, little strops, mad outfit combos and when their imaginations take them on lovely journeys. The Bobo Choses stripy top with a butterfly on it quickly became a “magic superhero top” and the pattern is a button that “if I press it I will turn into a magical eagle and fly very fast” so I find myself chasing an “eagle” round the bedroom trying to take photos while making sure the “eagle” doesn’t fly off the top of the bunk bed.’ What do you like to dress your kids in? ‘I’m a sucker for crazy prints and quirky stories and would pattern clash all day every day. I have to force myself to buy plain clothes otherwise it all gets a bit crazy! I look for clothes that
trigger Finn and Iza’s imagination: “my cat cardi” or the onesie that’s “my ninja suit”.’ What do they love to wear? ‘Iza is very into choosing what to wear and will pick out amazing outfits the night before. Some days it’s long skirts and a frilly cowgirl shirt (“like in Spirit”) and the next day it will be leggings and a tee. Finn is happiest in a tee, shorts and a dinosaur-hunting helmet.’ As twins, do they ever match or swap clothes? ‘They are quite clear on whose clothes are whose and we get in trouble if we muddle things up. I love the more gender-neutral, creative kids’ brands because it means we can mix and match pieces without having to get boy stuff for boys and girl stuff for girls.’ Which are your favourite SS18 pieces? ‘The summer dresses from Bobo Choses have been a big hit so far, especially the blue one with footprints. Finn is a bit in love with the stuff with comets on from The Animals Observatory because who wouldn’t want a vest covered in “fireballs that fly through space”. There are some amazing culottes for boys or girls this season and I love the red and white stripy ones from Tiny Cottons and Fresh Dinosaurs, too. I’m also excited to see Main Story as their tops are lovely, soft and seem to “go” with everything. For beautiful basics, we recently discovered Mini-A-Ture and their baby stuff looks really lovely.’ What do you like best about summer? ‘My 40th birthday present to myself was a treehouse so in the summer we hang out there with water pistols, spotting birds and hoisting “treasure” up and down in a little bucket. The best days are mostly the days where we “do nothing”: being outside, all day, preferably with a paddling pool, a pile of blankets, an empty to do list and a full glass.’ Instagram: @IZZYPUGH
Above: The Animals Observatory vest, £31.20. Tiny Cottons pants, £50 Below: Bobo Choses dress, £64, and dress (hanging up), £70 Left: Bobo Choses top, £35. Tiny Cottons pants, £50. The Animals Observatory tee, £37.40. Wynken culottes, £60
From top: The Animals Observatory cardigan, £105.90, and tee, £37.40. Bobo Choses tee, £29, Mini A Ture top, £29, and Bobo Choses dress, £70. The Animals Observatory playsuit, £62.30. Bobo Choses jumper, £61. The Animals Observatory sweat, £66.80, Wynken cardigan, £50, and Bobo Choses leggings, £26
From top: The Animals Observatory sweat, £66.80, and Bobo Choses sweat, £43. The Animals Observatory vest, £31.20. Bobo Choses tee, £29, Wynken cardigan, £50, and Bobo Choses leggings, £26. The Animals Observatory cardigan, £105.90
SHOP ‘WILD AT HEART’ SS18 COLLECTION 40
New Brand: Rylee + Cru We’ve fallen hard for Kelli Murray’s Californian clothing brand. Sweet bubble onesies and bloomers sit alongside pretty blouses and loose dresses, all in soft, vintage-feel colours. The beautiful ‘Seaside’ SS18 collection with its shells, seagulls, octopus and sunset prints is inspired by Kelli’s childhood summers: long days by the ocean, exploring tide pools and building sandcastles. California dreaming, indeed…
SHOP RYLEE + CRU 41
Interiors: Playroom
New to Scout & Co, décor brand Playroom makes wallpaper and accessories for creative family homes. Founder Emma Carlow talks colour, pattern and midcentury style Tell us about you and Playroom. How did it get started? ‘I live in Lewes, very near to the lido, with my husband Graham, son Finn and cats, Squid and Peck. We’ve lived here for 10 years. My background is in children’s clothing, I worked inhouse for Mothercare, BHS and Marks & Spencer for many years before having my son. I have always really enjoyed working on kids’ products and once I had my boy, I wanted to carry on, but designing products that I would like myself. When I met my business partner, Gaynor, who also has a design background, we realised that we had a very similar aesthetic 42
and we both saw a gap in the market for good design for children’s homewares, especially wallpaper.’ What’s the Playroom design ethos? ‘We are passionate about good design for children because we know that good design can make the world a better place. Our products are not dictated to by trends nor are they defined by gender. We strive to make the world of children’s design exciting.’ What are your favourite Playroom products or patterns? ‘I have a wall of our I-Spy wallpaper in my bathroom and I stare at it while
I shower each morning and I’m still not bored with it. There are so many references to my childhood that I find it comforting. I’d love to find room in our home for our Up My Street wallpaper. It comes with a pack of sticky shapes so that you can add your own furniture, people, vehicles, etc. I’d like to cut out furniture from magazines and brochures and stick it into the houses.’ What inspires you creatively? ‘Both Gaynor and I are hugely influenced by our childhoods. The 60s and 70s was such a visually rich and groundbreaking period for interior design and children’s TV. I also have an obsession with folk art.’ Playroom wallpaper and home accessories are such a brilliant hit of pattern and colour. What’s your own interior style like? ‘Both Gaynor and I have a love of midcentury modern furniture and we use colour liberally in our homes. I have a lot of dark wood furniture which we’ve mixed with quite primary colours. It’s a bit like being in a mad school room. I like utilitarian furniture but mix it with more offbeat objects and pictures.’ Which interior trends do you love or dislike? ‘I’m a big fan of geometrics, so I’ve enjoyed all the geometric wallpapers, rugs and cushions of recent times. I’m not too keen on everything matching, I’m a fan of things being more eclectic.’ Finn is a teenager, so we’re sure he decides what his room looks like now… But did you always give him free rein? ‘It’s been hard letting go of Finn’s room! We rented a house when he was younger and he had a claret-coloured shag-pile carpet in his room – there wasn’t much we could do to disguise that unfortunately! Now that we have our own house we have let Finn have a free rein because I think it’s
Emma shares 5 ways to use colour and pattern at home
1.
If you want to include a lot of pattern in a room, vary the scale and textures. Choose a really bold pattern and a different medium one, then a smaller pattern or fine stripe, linked by colour palette. Have an item of furniture, wall, lampshade or cushions in an accent colour.
2.
Pattern can be subtle: our Old MacDonald wallpaper in versatile dreamy grey is our most popular. With a grey pattern, you can carry on with pastels or pair with brights.
3.
Love wallpaper but worried it could be a bit intense? Paper one accent wall and break it up by hanging pictures or putting up shelves on top of the paper.
4.
Paper or paint the back wall of a shelving unit or cupboard for a more understated colour or pattern pop.
5.
Accessories are an easy way to dip your toe into pattern. Bedding, lampshades, rugs and curtains are easy to update if you get bored.
important for him to be able to express himself. Leaving half our plates and glasses around the room seems to be a popular decorative motif he uses!’ You’re super-creative and working on a kids’ craft book. Do you have any favourite rainy-day crafts or games? ‘One of my favourite things to do with children is to play consequences, where you all draw a head then turn down the top of the paper to hide the head and pass it on to your neighbour, then you all draw a body and repeat the process. The results are often hilarious and the children love it. It’s a great activity to keep kids happy in restaurants!’ What’s next for Playroom? ‘We’re currently designing a new collection of calmer wallpapers, and are really excited about developing a range of bedding and oilcloth.’ SHOP PLAYROOM
Join our new loyalty progamme and we’ll reward you every time you shop or spread the word about us. SPEND £1, EARN 5 STARS
500 STARS = £5 VOUCHER FOR YOU
REFER A FRIEND They get £10 off their first purchase over £40, you earn 500 stars. Plus: earn stars for creating your account and following us on social media. You’ll get 500 stars on your birthday, too! BECOME A VIP Spend at least £300 at Scout & Co in the last 365 days and you’ll get these special perks: Free UK returns
Free UK shipping upgrade to our 24 hr service
Double stars days Surprise treat gift with your next order
Exclusive early access to sales
JOIN THE SCOUT & CO CLUB
46
SHOP ‘NEVERENDING SUM
MMER’ SS18 COLLECTION
TUTTI FRUTTI Summer holiday vibes in washed-out brights and playful, clashing prints Photography by Stephen Winslade. Styling by Fiamma Poltock
Above: Bobo Choses jumper, £61. Main Story shorts, £32. Left: Maed For Mini cardigan, £51. The Animals Observatory dress, £61.40
Tutti Frutti
Above: Bobo Choses tee, £27. Fresh Dinosaurs pants, £49
Above: Bobo Choses top, £58. The Animals Observatory skirt, £40.10. Vans shoes, £30. Right: The Animals Observatory cardigan, £105.90. Bobo Choses swimsuit, £40. Vans shoes, £30
Above: Bobo Choses tee, £35. Phil & Phae shorts, £31. Vans shoes, £27
Modern Pastels
Tiny Cottons jumper, £53. Mingo pants, £25. Vans shoes, £27 52
Above: Mini Rodini tee, £29. The Animals Observatory sweatshirt, £66.80. Fresh Dinosaurs pants, £49. Left: The Animals Observatory playsuit, £62.30. Beau Loves sunglasses, £66
53
Tutti Frutti
Fresh Dinosaurs tee, £34
Beau Loves cardigan, ÂŁ56. Fresh Dinosaurs dress, ÂŁ48
Wynken jacket, £70. Fresh Dinosaurs tee, £34. Main Story shorts, £28
Above: Fresh Dinosaurs dungarees, £69. The Animals Observatory sweatshirt, £66.80. Vans shoes, £27
Above: Bobo Choses dress, £52. Liewood socks, £6. Olli Ella Piki basket, £25
Above: The Animals Observatory vest, £31.20. Main Story skirt, £30. Saltwater sandals, £40
Tutti Frutti
The Animals Observatory tee, £40.10. Bobo Choses shorts, £28. Mini Rodini cap, £29
58
Bobo Choses dress, £70. The Animals Observatory tee, £40.10
59
Shop the Shoot
Top row: The Animals Observatory tee, £40.10, and dress, £97.90. Fresh Dinosaurs skirt, £38. Mini Rodini tee, £29. Bobo Choses playsuit, £46. 2nd row: The Animals Observatory vest, £31.20. Bobo Choses shorts, £28, tee, £35, and romper, £52. Maed For Mini dress, £39. Fresh Dinosaurs dress, £48. 3rd row: Bobo Choses sweat, £43, and dress, £43. The Animals Observatory dress, £61.40. Main Story tee, £29.50 and shorts, £32. Bobo Choses socks, £13, and dress, £70
Shop the Shoot
Top row: Bobo Choses jumper, £61, sun hat, £28, and shorts, £28. Fresh Dinosaurs tee, £34. Bobo Choses top, £58. 2nd row: Beau Loves cardigan, £56. Olli Ella Chari basket, £35. Phil & Phae shorts, £25. Fresh Dinosaurs pants, £49. The Animals Observatory sweat, £66.80, and socks, £19.60. Bobo Choses tee, £27. 3rd row: Fresh Dinosaurs dungarees, £69. Bobo Choses tee, £27, culottes, £40, baby romper, £43, vest, £27 and culottes, £58. Wynken jacket, £70. The Animals Observatory playsuit, £62.30. Vans shoes, £27
New Arrivals We Love
FRESH DINOSAURS Meet the perfect sunny-days wardrobe, new in from Mallorcan brand, Fresh Dinosaurs. This collection is called ‘The Paradise’ and is inspired by how we’re connected to the earth, sea and nature. Soft terry sweats, shorts and dresses come in punchy colours and quirky prints: ice creams, peace signs, teeth, skateboarding dogs and the brilliant ‘No princess only mermaid’. Roll on summer!
SHOP FRESH DINOSAURS
LITTLE PEOPLE BIG DREAMS This excellent series of beautifully illustrated little biographies celebrates the lives of inspiring women in history: scientists, authors, designers, artists and activists. The latest two books are about iconic jazz singer Ella Fitzgerald and Victorian mathemetician Ada Lovelace, who is thought of as the world’s first computer programmer. They make brilliant gifts for boys and girls alike.
SHOP LPBD BOOKS
New Arrivals We Love
PLAN TOYS
Award-winning wooden toys with outstanding eco credentials? Of course we couldn’t resist Plan Toys! From the sweetest bath toys, baby rattles and cars, to piggy banks, stacking rockets and brilliant mini games perfect for making a train journey fly by, there’s something for everyone. What’s more, everything is crafted from sustainable rubber wood trees that no longer produce latex or eco-friendly Planwood (using Plan Toys’ surplus sawdust). Present buying just got easier!
SHOP PLAN TOYS
OLLI ELLA STORIE STOOLS Olli Ella make toys that kids adore playing with, but look beautiful in your home, too. The newest addition is as sweet as their best-selling Luggy, Piki and Chari baskets. The Storie is an adorable handwoven rattan seat with a flip-up lid so you can store treasures inside. It makes a just-lovely bedside table, too. Available in natural, white and pink.
SHOP OLLI ELLA
Baby
Teeny-tiny beautiful thi
SHOP BABY
Top row: Liewood socks, £6. Bobo Choses culottes, £20. Beau Loves bodysuit, £27.50. Phil & Phae jumpsuit, £41. 2nd row: Oeuf baby wrap, £77, and hat, £35. Liewood baby rattle, £14. Oeuf knitted shorts, £48. 3rd row: Bobo Choses romper, £43. Mini A Ture bodysuit, £26. Phil & Phae jumpsuit, £41. Mini Sibling baby dress, £44. Pictured: Mini Sibling reversible sweater cardigan, £55, and bloomers, £27.50.
64
y love
ings for the littlest ones
Y CLOTHES
Top row: Oeuf hat, £35. The Animals Observatory bodysuit, £34.70. Mini Sibling leggings, £27.50. Oeuf jumper, £76. Mini Rodini bodysuit, £29. Bobo Choses leggings, £26. 2nd row: Mini Sibling bodysuit, £28.50. The Animals Observatory culottes, £31.20. The Animals Observatory culottes, £26.70. Beau Loves baby dress, £28.50. Mingo salopettes, £39. 3rd row: Bobo Choses culottes, £20. Oeuf jumper, £76. Bobo Choses bodysuit, £28. Liewood shape sorter toy, £36. 65
Décor
Lisa and Edward with their son, Orson
Meet: Lisa Jones Studio Designer of cool cards, prints and books, Lisa Jones tells us about her creative process How did Lisa Jones Studio get started? ‘I came south to study Fine Art where I met Edward, a Londoner. We houseshared for a while and hit it off a bit too well! Around 2000, I began stocking local boutiques with a capsule range of cards silkscreen-printed on our kitchen table in Stoke Newington.’ Where you live and work? ‘We live in the much-modified remains of a windmill’s roundhouse on the edge of gorgeous Lewes. Lo and behold, it can get pretty windy! I have a garden studio to manufacture, store and dispatch our goods. Edward works indoors on the dining table he made and, if he’s got a big job on, tiptaps on the Mac until the early hours.’ 66
What’s it like working with your partner? Any bickering over whose turn it is to make the tea? ‘I suppose there have been times of push and pull, usually differing views on new products, commercialism vs success and, more rarely, aesthetics. But, with our roles defined, it’s largely harmonious and even enjoyable. It’s always his turn to make the tea!’ What’s your favourite card design and the one you like to give? (Ours is probably “Butty Bear”!) ‘“Butty Bear” is something of a signature piece, I still love him. There have been a couple of game-changers for us that – without meaning to sound disingenuous – have since
influences: near-household names and playful giants of Modernism, Olle Eksell, Paul Rand or Lois Ehlert.’ Tell us about your creative process… ‘Edward only ever puts pen to paper when there’s a job on. He begins with the best of intentions, but finds the floor is soon scattered with scraps of cut-out paper and pastel dust.’
become industry staples: the first sausage dog where the artwork utilised the card’s reverse or the Eye Test (both from 2005) or, more generally, those with characters head-on and cropped as though they’re in a photo portrait. These days it’s all kids’ birthday parties and I like to give “Dragon Breath”. For adults it has to be “Maria”, the little black cat drinking from a saucer.’ What’s your favourite thing to draw? ‘It’s got to be cats, they’re a series of triangles. It’s always fun to watch Edward absentmindedly adopting the expression of an animal he’s doodling.’ What inspires you creatively? ‘For me right now, it’s ceramics all the way: Ken Price or Betty Woodman. Edward is wild over antiquities, any of the impossibly beautiful things from early civilisations. He comes over all unnecessary in the British Museum.’
Does your son Orson influence what you design? Does he have favourites? ‘If his initial reaction is good, it’s all the validation I need. We’ve begun to consult him on colour choices – this may well prove our undoing! He used to have an opinion about our clothes and almost everything else; lately he just says it’s none of his business.’ Is Orson artistic like you? ‘We are constantly astonished and delighted by everything he makes (and believe me, he’s prolific), I’m sure most parents feel the same. Like all children, he has a pretty creative, sometimes sophisticated, way of interpreting the world, but our own insecurities mean we over-stress the importance of academic foundations too!’
What’s your design ethos? ‘We’ve always responded to bold, visually inventive or decorative pieces with a strong sense of fun or joie de vivre, without tipping into more saccharine comforts. An ethos perhaps best expressed through our 67
Which books does he love? ‘My word, have we been made to read some rubbish… time and time again! Anything to get them reading though, right? Family tastes converge on Tomi Ungerer, Marc Boutavant and Alice Melvin’s High Street. Luckily he loves local boy, Will Mabbitt’s I Can Only Draw Worms and we’ve had a lot of mileage from Eve Titus’ Anatole series (read in an unabashed ‘Allo, ‘Allo accent). We’ve also managed to sneak in a few amazing titles from illustrators like Gaetan Doremus, Taro Gomi, Kozo Kakimoto, Delphine Durand and that latter-day Richard Scarry, Tor Freeman.’ What’s your décor style? ‘Lewes is dangerous for someone with a predilection for junk; we’re surrounded by flea markets and boot sales. Our place is a little like the old TV ad where a tide of detritus rolls up and down the living room. Sometimes some of it sticks.’
Lisa’s Clay Day pottery
a series of four baby books. Edward is working on an early words book, too. He has a picture book, Big Box, Little Box, with writer Caryl Hart and another, One Shoe, Two Shoes out soon. A third title, Bears Love Squares, is in the pipeline.’ Tell us about your beautiful pottery… ‘You like my pottery? Thanks! It’s what I feel most natural doing, though I’ll admit my mind is turning away from the wheel, to less practical, statement pieces. I do evenings at the Star Pottery with Mohamed Hamid and one day a week at Chelsea. Afterwards, I hope to do an MA in Sussex. Life-long learning!’
We love your recent baby books. Are you working on any more? ‘Thank you, it turned out well in the end… Zoo, Park, Farm and Christmas are SHOP LISA JONES STUDIO
LISA’S SHOPPING EDIT
Wrap Zebra wrapping paper, £1.95 ‘Alice Bowsher’s design is so simple, mindbogglingly simple, but just so good, right?’
The Animals Observatory shorts, £43.60 ‘Another great label. Sure, children will look cute in these, but I wish I could wear them too!’
Plan Toys bath toy, £11 ‘These characters are consistent… consistently cute! With its sculptural silhouette, even the cactus game won’t make your home look messy.’
Home by Carson Ellis, £6.99 ‘This has got me out of a tricky pressie situation twice and more importantly, it has a geodesic dome home – round like ours!’
Fresh Dinosaurs stripes pants, £49 ‘There’s a bunch of lovely stripy cotton trousers at Scout & Co. These are pretty, practical and made for memories of summer play.’
SHOP SALTWATER SANDALS
Gifts un 1.
14 purse-friendly pr
‘Okido mag makes arts and science super fun, with stories, activities and things to learn and make’. Okido, from £4.50
2.
SHOP M
6. 4. ‘12 fruity-smelling, glitter gel pens for stationery fans’. Ooly Yummy Yummy pens, £7.50
‘This beautiful soft cloth book is a perfect new baby gift’. Wee Gallery Tip Toe Tiger book, £8.99
3.
5.
‘Neon + pom poms = ideal hair clips.” Meri Meri hair pins, £6.75
7. ‘Personalise mealtimes with a melamine initial cup featuring Arne Jacobsen’s typography’. Design Letters cup, £9
70
‘Cute from the toes up!’ Liewood cat ankle socks, £6
‘Sweet felt finger puppets for imaginative play.’ Meri Meri mermaid puppets, £8.25
Shopping
nder £10
12. ‘Decorate walls, windows or paper with these cool reusable stickers’. OMY City wall stickers, £8.50
resents for lucky kids
MORE GIFTS
10. 8.
13.
‘Blast off with these ace enamel pins – fasten them onto lapels, bags or hats’. Meri Meri space pins, £8.25
11.
‘Brilliant for party bags!’ Meri Meri fruit tattoos, £2
‘Add this little guy to a school bag, key ring or phone’. A Little Lovely Company cloud charm, £3
9. ‘102 excellent jungle-themed stickers. Such a good price!’ Olli Ella Playpa stickers, £3.50
‘Virginie Morgand’s sweet retro illustrations make this a charming sea-themed ABC book’. ABC Off To Sea, £9.95
14. ‘Super water-based nail polishes in cool colours: they’re nasty-free and wash off in warm soapy water.’ Nailmatic Kids nail polish, £7
71
Toys
Brand Focus: Noodoll We chat to Yiying Wang, founder of Noodoll and creator of the irresistibly cute Ricemonster characters How did Noodoll get started? ‘Growing up in Taiwan, I was exposed to all kinds of cartoons and Manga culture and I’ve always loved drawing characters. So it was a no brainer that I’d create an imaginary character world for my final MA project at Central St Martins. The characters were made from rice and noodles and lived in Noodle Town and Rice Town. Noodoll is the first character I created, and the brand is named after him.’ What’s the world of Noodoll all about? ‘Noodoll is all about friendship and a positive attitude towards life. When I created this imaginary world, I observed different characteristics and people, then projected traits onto my characters. Everyone in this world is worthy of love and friendship, even with negative traits. Flaws make us real and those little Ricemonsters are 72
going to be friends with us no matter what. They show us it’s OK to be naughty or forgetful, as long as we are kind and don’t do harm to others. It’s important to have a sense of humour and not take life too seriously. That’s our ethos when designing characters: be playful, happy and real!’ We love your ethical manufacturing. Could you tell us about that? ‘We only like to work with people who are honest and trustworthy, and we have great knowledge of every factory we’ve worked with. We produce in the UK and in Taiwan. Our toy factory is run by a couple of grannies in their 60s living in rural Taiwan who are still full of passion and love to get up in the morning to create and work! I truly admire this spirit and I want to be like them. That’s why we love Clifford Richards, who designed our Pocket
Sketch range. He is 82 and still gets up every day to work, and draws everything on the computer! We’re also recycling freaks at Noodoll. We hate waste and try to reduce excess packaging – every little helps the planet. We recycle old boxes from neighbouring offices and many of them keep old boxes for us to use.’ Who’s your fave Noodoll character and who is the most popular? ‘Sometimes I can be very mean and only like the bestsellers if I’m in a bad mood! At the moment my favourites are the new sloths, Riceslow and Riceless. They look so Zen with their long arms, they can do all kinds of yoga poses and look so peaceful. Ricecracker, the yellow bear, is the most popular of all time. I think it’s the nice gender-neutral colour – it’s easy to have in both arms or homes. Then Ricecarrot, the pink little rabbit
who is shy with freckles and doesn’t say much! Our classic Ricestorm cloud is perfect for baby and home, so we have Ricestorm in all forms, a Ricestorm card, and this year, a new Ricestorm music mobile and blanket! They are good listeners and can be used as a worry doll, too.’ What’s your favourite thing to design? ‘Ideas brew in my mind for a long time, then they evolve a few times on my sketchbooks until the deadline arrives. I’m a last minute person! I don’t spend a lot of time on the creative side due to the endless admin work in the studio, but when I am on design, it’s intense. I draw roughly on paper, then discuss with my team. I love it when they criticise like true customers. I can’t draw as well as my colleagues, so luckily they can turn my rough drawings into magic. My strength lies in creating the right expressions for
73
characters. Then we bounce ideas again and finalise the design. I pass them to factories for sampling – it can be another long process to get the sample right.’ What’s your studio like? ‘A mess! We can’t even take nice style photos when people request to see our studio – it’s not Instagram-perfect! But it’s real, it’s untidy, it’s filled with toys we create and props we make to turn characters alive. It’s our little world.’ What are you most proud of so far? ‘Becoming a mom (my daughter Darcey is four), seeing people embrace Noodoll, and running a fun business.’ Does Darcey like Noodoll? ‘Sadly, not at all! She’s given new products to try and is our tester from time to time, but I think she associates Noodoll with my work so doesn’t get that excited. However she decided aged 3 that when she grows up, she wants to be a designer and work with me!’ Have you designed characters for her? ‘Nothing based on Darcey, but her father yes, haha! He looks very similar
to my character Dino, a little bit chubby and always munching!’ What’s new for the world of Noodoll? ‘We have musical baby mobiles, bright rainbow cushions and blankets. There are new residents in Ricetown like Ricebombshell, the pretty mermaid and Ricegarlic, the unfortunate smelly dude, plus Ricecracker and Ricecarrot night lights. We couldn’t stop ourselves!’ SHOP NOODOLL
Noodoll’s top 10 cute buys
3
1 Press Here: The Game by Hervé Tullet, £14.99
2
Design Letters Cooking Class kitchen playset, £22.50
74
Kukkia Wakka yellow water game, £24
5
4
7
Nailmatic Kids Funfair set of three nail polishes, £19
Noodoll x Kukkia wooden Ricetown play set, £65
6
8
9 Noodoll Riceslow toy, £25
10
Olli Ella white Luggy basket, £45
I Want My Hat Back by Jon Klassen, £6.99 NoFred mouse bench, £265
Design Letters pink message board, £22.50
Noodoll’s DIY Counting Seeds Game Make learning to count fun with Noodoll’s sweet DIY game for you to print, make and play
DOWNLOAD TEMPLATE
1. Download the template here and print out onto thick white paper. 2. Cut out your Ricebonbon watermelon template. 3. Cut out your dice template. Make sure you don’t cut off the tabs – you’ll need them to glue it together! 4. On the number 2, cut along the line with a craft knife. 5. Fold each square along the edges, then apply glue along the edges of the tabs (apart for the one on number 6). 6. Put your dice together by gluing it to make a square, and slot the last unglued tab into the 2 to close your dice. 7. Make watermelon seeds with black paper and a hole punch or coffee beans. 8. Start playing: ask the child to roll the dice and count out the correct number of seeds to put on Ricebonbon’s watermelon. 9. Try making two dice and use the game to learn to add as well! 75
SHOP ‘THE EARTH IS OUR MOTHER’ SS18 COLLECTION 76