PROgram May 2012 Issue

VOLUME 39 | ISSUE 1 | MAY 2012

YOUR 2012 SECTION PRESIDENT

JEFF JOHNSON, PGA

THE OFFICIAL MAGAZINE OF THE SOUTHERN CALIFORNIA PGA

CONSIDER THIS...

By SCPGA President, Jeff Johnson, PGA

In some cultures the thought of something natural actually being made is an odd concept. If something is made it implies that there is someone who makes it and has the information about the parts and pieces required to do so.

There could be no better fireside conversation than a discussion about the history and appreciation of the many architectural variations of the game we play and all because of the way it grew so naturally a very long time ago.

perfectly and quickly. The well worn stories of grazing livestock keeping the grasslands short enough for playing and bunkers, not traps, were areas where livestock would dig in and burrow against the cold blowing rains and fierce winds.

So here we are a few hundred years on, inheriting a less natural playing field because of the work of great designers. Early on they were men from Scotland, mainly golf professionals, and never dared to use the term golf course architect.

Today we are the beneficiaries of these men who began building away from the ocean and in areas

provided the canvas for the game we play today. What a game it is.

There could be no better fireside conversation than a discussion about the history and appreciation of the many architectural variations of the game we play and all because of the way it grew so naturally a very long time ago.

I enjoy a collection of fine books on golf course architecture, history and the men and women who played a role in shaping all we enjoy today and would love to share them with you any time.

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PRESIDENT’SREPORT

“

called waste lands, covered with heather, pines, Scotch fir and many other natural plants. They began to use trees in their designs, elevate greens and create sand bunkers to frame those greens and presto we have the hand of man taking something quite natural one step further. The birth of modern golf course architecture where men like Ross, Thomas, Tillinghast who had taken great gifts from the genius of the first designers like Park, Colt and Fowler to name a few, have

“

In the evolution of the golf course that person did not exist.

If one were to think in terms of things simply growing, this would more likely be the case when one contemplates the birth of the game we love.

When I think of golf courses and their very birth I never think of the game and its environment being made, but instead growing. The earliest golf courses were of course not built by man but by nature on links land. Where estuaries flowed to the sea and sandy soil drained water

Designed to Perform

freedom of movement—so come rain or shine, you can play at the top of your game.

Ed Budz (413)441-9996 ed.budz@cuttersales.com

- Jeff Johnson, PGA PROGRAM MAGAZINE MAY 2012

03

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THE OFFICIAL MAGAZINE OF THE SOUTHERN CALIFORNIA PGA

36201 Champions Drive • Beaumont, CA 92223 951.845.4653 ph • 951.769.6733 fax • scpga.com THE SCPGA BOARD OF DIRECTORS OFFICERS Jeff Johnson, President - The Ranch at Moreno Valley Greg Prudham, Vice President - PGA Magazine Ric Moore, Secretary - Wood Ranch Golf Club Jason Taylor, Honorary President - Lorena Ochoa Golf Foundation INDEPENDENT DIRECTORS Susan Roll, Carlsbad Golf Center Tom Wilson, Century Club San Diego AT-LARGE DIRECTORS Paul Levy, Toscana Country Club • John Mason, Encinitas Ranch Golf Course • Bill Hulbert, Green River Golf Club • Tony Letendre, Toscana Country Club • David Foster, Click 4 Tee Times • John McNair, JC Resorts CHAPTER REPRESENTATIVES Desert: Jon Vesper, Westin Mission Hills Resort Inland Empire: Mike Pearson, Oak Valley Golf Club Metro: Scott Scozzola, Debell Golf Course Northern: Dan Hodapp, Mountain View Golf Club San Diego: Shawn Cox, The Grand Club PGA GOVERNANCE DISTRICT 11 DIRECTOR Sue Fiscoe, Creekside Golf Course - Northern California Section PGA OF AMERICA PRESIDENT Allen Wronowski, Hillendale CC - Middle Atlantic Section SCPGA SECTION STAFF Tom Addis III, PGA, Executive Director/CEO Ext 726 • scpgata@aol.com Rob Keller, Director of Competitions and Rules Ext 719 • rkeller@pgahq.com David Myrdahl, Foundation Director Ext 733 • dmyrdahl@pgahq.com Breanne Lockard, Communications Manager Ext 722 • blockard@pgahq.com

SPONSORDIRECTORY

Sharon Curfman, Membership Manager Ext 720 • scurfman@pgahq.com Mike Meka, PGA, Junior Golf Director Ext 723 • mmeka@pgahq.com Stephen Tibor, Junior Tour Manager Ext 721 • stibor@pgahq.com Nick Becker, Junior Tour Manager Ext 735 • stibor@pgahq.com Thomas Camaione, Junior Tour Coordinator Ext 728 • tcamaione@pgahq.com Alexandra Tegels, Growth of the Game Manager Ext 730 • ategels@pgahq.com Joe Mentz, Growth of the Game Intern Ext 730 • scpgaintern@pgahq.com Amy Stadelman, Tournaments and Events Coordinator Ext 732 • astadelman@pgahq.com Kristine Lorencz, Section Administration Ext 710 • klorencz@pgahq.com Janelle Kotzin, Office Manager/Accounting Ext 734 • jkotzin@pgahq.com PGA PLAYER DEVELOPMENT REGIONAL MANAGER Nikki Gatch 760.534.1370 • ngatch@pgahq.com PGA EMPLOYMENT CONSULTANT Ken Ferrell, PGA 951.894.5024 • kferrell@pgahq.com THE PROGRAM VOLUME 39 • ISSUE 1 • 2012 MAY EDITION The Program is produced by the Southern California PGA. The Program is distributed free to members and affiliates of the SCPGA six times a year. The articles and other information contained within this publication are informational and do not necessarily represent the views or opinions of the SCPGA. The SCPGA assumes no responsibility or liability for claims made for or by any product in this publication whether reported or advertised. Reproduction in whole or in part without permission of the SCPGA is prohibited.

04

PROGRAM MAGAZINE MAY 2012

What is the

SOUTHERN CALIFORNIA PGA FOUNDATION?

By SCPGA Executive Director and CEO, Tom Addis III, PGA

Along with “housing” the Southern California PGA Junior Tour, Toyota Tour Cup and the SCPGA Junior Development League programs, the Southern California PGA Foundation also supports many golf charitable organizations in Southern California. The Section also conducts our extensive growth of the game programs, including Neighborhood Golf, from the Foundation as well.

Hispanic and diverse community in Southern California.

• The Junior World Golf Championship in San Diego to assist in promoting golf to youth world-wide.

• Southern California Special Olympics Golf Program for support of the California State Games, equipment, facilities and instruction programming.

• The Women’s Southern California Golf Association Foundation to support scholarships and grants for young women golfers.

• The Tiger Woods Learning Center to support programs there along with providing access to golf clinics, golf courses and equipment.

• Soboba Golf Classic to participate in the KidsZone the week of the event with the Neighborhood Golf Program.

• The California Golf Course Owners Association to support education programs and meetings for the organization.

• The GCSAA in Southern California to support education and member programs.

• The First Tee to support local activities for youth.

• Pin Pals, an organization in the San Diego area to expose youth to the game of golf in the form of instruction by PGA professionals.

Pin Pals is also incorporating into

various schools in the San Diego area as well as benefiting wounded and disabled veterans.

The SCPGA Foundation, through funding and various means also supports the LA Urban League, The American Cancer Society, disabled golf clinics, schools, and various charity events.

The Foundation recently aligned with Cars for Causes, an organization we can donate our used cars and Cars for Causes will, in turn, donate cash back to the Foundation.

We continue to receive support from various organizations such as Orange County Seniors, Pepsi, US Foods, Toyota of Southern California, AHead, Antigua, Birdie Ball, Bridgestone, Callaway Golf, Cleveland/Srixon, Golf Academy of America, Golf Pride Grips, KBS Shafts, Kikkor Golf, Morongo Golf Club @ Tukwet Canyon, Nike Golf, Old Course Experience, Pukka, SCNS Sports Foods, SkyGolf, SNAG, SunSafe Tee, Sun Mountain, TaylorMade, Titleist and Travis Mathew for our valuable programs and we appreciate the help.

Thanks to our Foundation, including the junior golf program, we are able to support the many programs listed above and make a difference in Southern California.

Any questions please don’t hesitate to contact myself or David Myrdahl, Foundation Director.

PROGRAM MAGAZINE MAY 2012

SECTIONREPORT

In addition, our support each year reaches • The Southern California Golf Association’s Youth on Course Program that grants low-cost golf facility access to juniors throughout Southern California.

• The California Alliance for Golf, the association that represents the various golf organizations and golf facility owners in California. The CAG is active in issues dealing with water use, the environment, taxes and government relations in California. The donation, along with the Southern California Golf Association and the Northern California Golf Association, supports our legislative consultant in Sacramento.

• CIF High School Golf to help underwrite the costs, with the SCGA, of conducting the Boy’s and Girl’s annual championships.

• California Turf & Landscape Foundation in coalition with other golf organizations to support research for hearty, drought resistance and the long term, qualify of maintenance for golf course turf grass.

• The Lorena Ochoa Golf Foundation to support education and golf programs for the

05

Utilizing your 2012 PGA

COMPENSATION SURVEY

By PGA Employment Consultant, Ken Ferrell, PGA

EMPLOYMENTCONNECTION 06

The annual PGA Compensation Survey, known as the industry standard for providing invaluable data on golf professional compensation levels, completed its 2012 live version on March 16th with 15,000 completed surveys from PGA Professionals. This was a significant increase over 2011.

67.4% of SCPGA members and apprentices participated this year, a 17% increase over last year. The additional participation will provide improved availability and accuracy of the data. Rest assured, personal information is confidential on the survey and when combined with other information provides a powerful tool for professionals to use and benefit by.

The survey provides key information to assist with performance evaluations, contract renewals, staff budgeting and other employer/employee interactions, allowing PGA Professionals and their employers to know where they stand on the compensation scale in comparison with fellow Professionals, both locally and on a broader scale based on a variety of factors.

Using the online tool enables you to create analyses of current compensation levels and employee benefits as well as PROGRAM MAGAZINE MAY 2012

determine what factors, (region, facility type, etc.) are most likely to affect earnings and what benefits are typically associated with a particular job.

The 2012 survey information is expected to be available in April.

To access the online tool, log on to PGAlinks.com, click in to the employment area and click on the PGA Compensation Survey banner, then PGA Compensation Survey Data.

Upon reviewing the survey data, the drop-down box at the top offers you a host of choices from salary analysis, total income averages and benefits coverage.

Additionally, you can review lesson income, ½ hour lesson rates, membership fees and annual dues, and a host of additional options.

Once you choose, you can now add filters to narrow down your search to section or chapter, job title, facility type, initiation fee, and several other options. When using the filters, be careful not to use too many as it may dilute the amount of respondents making information unavailable. If this happens go back and remove some filters until the survey provides the data desired.

Your employment consultant is always available to assist you in understanding and using the information on the compensation survey.

Ken Ferrell, PGA PGA Employment Consultant (951) 894-5024

Up-to-date

MEMBERSHIP NEWS

PGA PGM 1.0 CHECKPOINT 1: TRANSFER TO PGA PGM 2.0 BY JUNE 30, 2012 OR BE DROPPED AS OF JUNE 30, 2012:

NEW MEMBERS ELECTED Nicholas Altman, PGA; Gabriel Altshule, PGA; Brian Bishop, PGA; Ik Chun,PGA; Paul Curtis, PGA; Jose Dimaculangan, PGA; Bret Feaster, PGA; Thomas Flanigan, PGA; Neil Gram, PGA; Jeffrey Grant, PGA; Tyler Hadden, PGA; John Huh, PGA; Jeffrey Kopchia, PGA; Michael Lavery, PGA (A-3); Kyle Lindert, PGA; Ryan Long, PGA; Christopher Marso, PGA; Drew Piller, PGA; Rodney Scott II, PGA; Andrew Steinaway, PGA; Kevin Wong, PGA; Richard Wooten, PGA WELCOME BACK MEMBERS Laddy Drake, Tim Haas, Randy Reznicek, Todd Keefer ATTENDED THE FEBRUARY 22ND NEW MEMBER ORIENTATION The first New Member Orientation for 2012 was held at Green River Golf Club on February 22, 2012. Attending were: Gabriel Altshule, Jose Dimaculangan, Andrew Marr, Drew Piller, Peter Simon, Rick Wooten, William Wyman III, and Jarod Jenkins. The next New Member Orientation is scheduled for May 23rd at the Holiday Inn Express, Beaumont.

QUARTER CENTURY CLUB MEMBERS Robert Dacey; PGA; Susan Olsen-Sipes, PGA; Michael Pope, PGA DECEASED MEMBERS Sadly, the PGA recently lost Bill Nary. He was the Section’s oldest active PGA Member having nearly 68 years of service.

NEW APPRENTICES Paul Kim, Marc Sisneros, Pascal Hermansson, Richard Ruddy, Kyle Flajole, Eric Foote, Kyle Blubaugh, Young Choi, William Collins, Eric Conin, Landon Etchings, Jack Klein, Shawn Boden, Daniel Collins, Thomas D’Eliscu, Cody Gaudreau, William Keller, Joshua Kelley, Heather Wilson, Jonathan Wood, Blake Jirges, Daniel Miller, Zachary Vinal, David Myrdahl, Michael Nogavich, Justin Port, James Stout, Michael Drake, Thomas Miles, Paulo Miravite, Scott Griffing II, Nathan Kracke, Kevin Park, Joseph Song, Matt Heath, Harley Hylton, Troy Arfsten, David Han, William Reilly MOVING UP Rick Adams, PGA Los Serranos Golf & CC

A-13

Gabriel Altshule, PGA Via Verde Country Club

A-1

Gregory Anderson, PGA Braemar Country Club

A-4

A-13

Richard Booth, PGA Coto De Caza Golf Club

A-1

Renny Brown, PGA Aviara Golf Club

A-4

Cameron Carr, PGA Anaheim Hills GC & Dad Miller GC

A-13

Jeremy Clevenger, PGA Indian Hills Golf Club

Eugenia Dells, PGA Redhawk Golf Club

A-1

Kenneth Fann II, PGA Blacklake Golf Resort

A-4

Sheri Hayes, PGA San Diego Golf Institute

A-2

Michael Holyk, PGA Mountain View Country Club

A-1

Ross Judy, PGA Black Golf Club

A-4

Brandon Lesher, PGA Anaheim Hills Golf Club

A-14

Ian Mittelstaedt, PGA Tustin Ranch Golf Club

A-1

David Patchin, PGA Bonita Golf Club

A-1

Patrick Roper, PGA Aviara Golf Club

A-1

Rodney Scott, PGA Rustic Canyon Golf Course

A-1

David Stanley, PGA Stockdale Country Club

A-1

Monica Stratton, PGA Carlsbad Golf Center

A-2

Ryan Szydlowski, PGA Desert Willow Golf Club

A-1

Thomas Williams, PGA The Golf Club of California

A-13

Erik P. Wilson, PGA The Grand Golf Club

A-1

Michael Winn, PGA Upland Hills Country Club

A-13

WELCOME WAGON Clifton Wilson, PGA Michael Cahill, PGA Ross Judy, PGA Adam Farry Jarod Jenkins, PGA Travis McDowell Ryan Lunde, PGA Anthony Pauling, PGA

A-1

Kentucky Minnesota Midwest Mid Atlantic Metropolitan Colorado Aloha Southwest

MEMBERFEED

HALF CENTURY CLUB MEMBER Joe Walser PGA, Joe Zakarian, PGA

Bradford Bean, PGA Valencia Country Club

The PGA Board of Directors established December 15, 2011, as the final Level 1 Checkpoint 1 testing opportunity. Any apprentice who failed to attend PGA PGM 1.0 checkpoint 1/Level 2 Seminars by December 15, 2011 and who wishes to continue working toward PGA membership, will need to transfer into Level 1 of the PGA PGM 2.0 program by paying the $300 transfer fee no later than June 30, 2012. Failure to transfer into Level 1 of the PGA PGM 2.0 program by June 30, 2012, will result in being dropped from the Apprentice rolls as of that date.

Once transferred into the PGA PGM 2.0 program, he/she will be required to complete the Qualifying Level courses on the PGA Knowledge Center, pass the Qualifying Test and review the Level 1 pre-seminar online courses. Then, to complete Level 1 of the PGA PGM 2.0 program, it will be necessary for them to attend the Level 1 seminars at the PGA Education Center, complete a Level 1 portfolio, and upon approval, test on the Level 1 courses at a local ACT test center followed by purchasing portal access to Level 2. Please be aware that transferring into the PGA PGM 2.0 Program does not change their original Level 1 Start Date.

The Acceptable Progress policy continues to govern their progress even through the PGA PGM 2.0 program and also could be cause for termination prior to June 30, 2012.

MSR POLICY CHANGES EFFECTIVE JUNE 16, 2012:

New MSR policies will go into affect June 16, 2012 and Cycle 14A end date will be extended to June 15, 2015.

For the latest version of the policy changes, the How To Earn Chart, and an FAQ document, visit http://www. pgalinks.com/professionals/content/ index.cfm?ctc=4 to download the file.

Membership Services Department representatives are also available to assist you by calling (800) 474-2776.

PROGRAM MAGAZINE MAY 2012

07

The

GOLF 2.0 INITIATIVE

By PGA Player Development Regional Manager, Nikki Gatch 1) What is the overall philosophy of the Golf 2.0 initiative?

PLAYERDEVELOPMENT

Golf 2.0 is the industrysupported plan for getting more people to play golf. We’re working to increase the number of players, rounds played, and revenues generated. Getting more people to play golf is about making sure that America realizes our sport is truly more fun and affordable than they think, and that it’s actually quite easy to learn the basics of the game. We’re providing welcoming, affordable, and flexible options to play. We have a partnership with industry stakeholders to get our core players on the course more often, to reengage lapsed players – to tell them about the exciting new opportunities for play – and to get more new golfers to play.

2) What are the specific goals for Golf 2.0?

Core strategies to focus on include 1. Retaining the Core 2. Engaging the Lapsed 3. Driving new golfers.

Within each of those strategies are initiatives to achieve success.

3) What is the plan on getting as many golf courses and facilities on board with the Golf 2.0 initiative?

The plan for engaging professionals and facilities will be to encourage them 08

PROGRAM MAGAZINE MAY 2012

to utilize the tools and resources that are available to them through the PGA. Such as programs like Get Golf Ready, TEE IT FORWARD, Welcome to Golf Month, and PGA Sports Academy. We know there are many great and successful player development programs occurring throughout the country, and we want to help our professionals sustain the success they are seeing, and expand upon it. Not only to increase awareness of the game, but to increase their business and their value as a PGA Professional to their employers.

professionals can focus on. It is important for facilities to know their customers better. Now more than ever, customer service as well as knowing and understanding the needs of your customer are critical.

Rewarding your core customers for their loyalty is extremely important.

Professionals and facilities should encourage their core golfers to bring a new player or family member out to the golf course to try the game. And when they do, they should be rewarded. The second Golf 2.0 Playbook is specifically on Knowing Your Customer, and is available after April 15 on PGALinks.com.

5) What methods can be taken to better “know” core customers?

4) What are some of the marketing strategies that courses can use to nurture their current core customers?

“Knowing your customer” and “Deepening Engagement” are two strategies for retaining current golfers that facilities and

A simple survey to your membership/customer base is a great start. Find out exactly what attracts them to the game; find out why they aren’t playing more; find out what areas your facility can improve upon (staffing, programs/events offered, family-centric activities, womencentric activities, etc.) Professionals should get back to the root of the profession and start interacting more with their customers/ members/students (playing a round of golf with a customer or member can go a long way in solidifying their loyalty, as well as can be a great way to gain insight)

6) What is the plan to attract more women to the game?

The women’s segment is a huge target for growing the game. The industry needs to realize the influence of

women with regards to spending discretionary income, family time, and business influence. Women control 73% of household spending in America. It is important for golf to shift some of its focus to become a more welcoming, inclusive, family-centric activity.

Hosting women specific programs at facilities are a great start (Get Golf Ready for Women, clinics for women while their children are participating in a junior golf clinic, events/programs for business women, are all great starts).

7) What is the ‘Get Golf Ready’ program?

8) What are the plans to incorporate technology (X-box, EA sports, phone apps, internet, etc.) in to the game to reach out to younger people who are either lapsed golfers or new to the game?

We understand that sometimes the first introduction to the game is

have hosted “wii golf tournaments” for their junior golfers at the club, and have had great responses with the kids wanting to try “real” golf.

Let’s face it, technology is changing our world, and the golf world needs to embrace it. Golf Professionals can now create their own “apps” to promote their instruction business, and more and more facilities are utilizing technology for promoting their facility/programs (apps, social media, etc.).

9) What do you think keeps nongolfers away from the sport? What is the plan to get people who have never golfed before to get out and try the game?

The biggest barriers our game faces are time constraints, financial constraints, and difficulty of the game. I believe that our industry needs to be more open-minded to offering more options for people to try the game. Facilities should offer 9-hole rates (even 6-hole or 3-hole rates or options); offering low cost options for instruction and playing opportunities will open more doors (if the golfer has a good experience, they will return and play more); we need to make the game “fun”. Although it is important to not lose sight of the history and traditions of the game, our game needs to become more welcoming and inclusive. This could mean more lenient dress codes and cell phone policies, for example.

Another barrier for people not playing more is that their spouse or significant other does not play.

Facilities that offer options for couples and/or families will see significant success.

On a final note, I would highly recommend all Professionals review the Golf 2.0 Game Plan and Playbook (both are available on PGALinks. com). They were the first tools developed to help PGA Professionals personally activate Golf 2.0 at their facilities. These resources provide action-steps to make our game more fun and welcoming to new golfers. There are many tools and resources available to PGA Professionals to assist them in their player development efforts.

PROGRAM MAGAZINE MAY 2012

PLAYERDEVELOPMENT

Get Golf Ready is a program designed to teach someone in five short lessons the fundamentals of the game in a fun environment at a reasonable cost. On-course experiences are built in to the program to eliminate the barrier of transitioning from the driving range to the golf course. Over 80% of GGR graduates continue to play the game. It is a great way to introduce, or re-introduce the game. It is also a great tool for any facility to utilize. Private facilities can use it as a way to reach out to their non-golfing members (social members, family members who don’t play, etc.), and public facilities can use GGR as a way to either engage lapsed players or drive new players to the game.

done through very non-traditional means, like video games and simulators. We must embrace this and utilize it to foster the initial interest in the game. Some facilities

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New members welcomed into the

PGA FAMILY

Eight new PGA members attended the February 22 orientation at Green River Golf Club.

Below is a short bio of each new member, including why they became a PGA Professional.

NEWMEMBERS

Gabriel Altshule Via Verde Country Club A-1 I am passionate about the game of golf and I want to grow the game so that everyone can have the opportunity to play and enjoy the greatest game in the world.

Jarod Jenkins Admiral Baker Golf Course A-8 I have been around golf all my life. I want to grow the game and follow in the footsteps of the PGA Members who came before me.

William Wyman GolfTEC San Diego A-8 Love the game of golf and the relationships through the game, on and off the golf course. I have made passing that passion on to juniors, new golfers, and long time golfers is what motivates me on a daily basis.

Pete Simon Riveria Country Club A-8 It is the love for the game and the personal relationships that you can develop through the game.

Andrew Marr GolfTEC San Diego A-14 My main reason for joining the PGA is to grow the game of golf through quality instruction.

Drew Piller Wood Ranch Golf Club A-8 I want to represent a large organization of people that love and promote the game of golf.

Rick Wooten Moreno Valley Ranch Golf Club A-8 I began playing golf about ten years ago and instantly fell in love. My passion to learn more motivated me to enroll in the PGA PGM. My continuing education inspires me to teach others.

I feel the PGA educates me to grow the game to the best of my ability. I am very proud to be a PGA Member.

10

PROGRAM MAGAZINE MAY 2012

Jose Dimaculangan Strawberry Farms Golf Club A-8 I started playing at 30 and have been working in the industry for the past ten years. I wanted to be more involved in the business and starting the program gave me the motivation to do more and give back to the game that has changed my life.

17

Taking it to the

NEIGHBORHOOD

By SCPGA Growth of the Game Manager, Alexandra Tegels

What does it take to interest someone in the game of golf? Do you need to take them to the golf course? Or does teaching them how to hit a shot on Wii do it? Or is it as simple as getting a golf club in their hands? The SCPGA Foundation and Growth of the Game Program has taken the latter approach and goes to any and every event we can to interest people in the game.

The traveling program has been named Neighborhood Golf because we literally bring golf to the neighborhoods. During the spring of 2012 we have visited the Humana Challenge, the LA Golf Show, a Boy Scouts event, a 5k Walk/Run and Fitness Expo, a Spring Festival, the Soboba Golf Classic, the Golf, Wine and Dine Expo, an IE 66ers baseball

feet, and how to hit the ball – all the fundamentals of a solid swing. They have a chance to hit a few shots and even win PGA logoed prizes. Many are interested to continue learning and have already caught a little golf fever after just a few minutes.

The SCPGA depends on volunteers to make these events successful. Each event can range from several hundred people to hundreds of thousands of people. We seek out PGA Professionals

to assist with giving lessons which can help garner business for them and their facility. Professionals are encouraged to bring business cards and any literature they can provide.

Facilities can work with the SCPGA to provide bounce-back coupons, we produce them and you simply have to tell us what you want on it.

The Growth of the Game Program has grown tremendously over the past few years and we continue to strive to improve. The 2012 schedule has more events than ever and the SCPGA has recently hired an intern, Joe Mentz to assist with growing the game. Preparations are beginning made for Play Golf America Day to be held in the Fall which will be bigger and better than ever. And we are always looking for new opportunities to reach different, diverse audiences.

For more information on Neighborhood Golf and the SCPGA Growth of the Game Program, please contact Alexandra Tegels, Growth of the Game Manager at ategels@pgahq.com.

PROGRAM MAGAZINE MAY 2012

GROWTHOF THE GAME

game, a Cinco de Mayo festival – Fiesta Broadway, and a youth soccer tournament. All were great opportunities to reach those who had never held a golf club, as well as bringing back people who have left the game.

At these events, the SCPGA has a variety of equipment to use including SNAG and BirdieBall – two phenomenal programs which help beginners excel. Each

participant receives a short lesson in which we teach them how to grip the club, where to place their

11

ANTIGUA LIFESTYLE PERFORMANCE APPAREL

PERFORMANCE APPAREL

White www.antigua.com White

Leave The

CHIPS TO US!

By Global Tour Golf Merchandising Professional, Mark Ziminsky

In the past 5 years, Golf Shops have really changed. As a rep that travels and sees nearly every account in my territory I see a normal shop staff is often a total of 1 person. Staffs have been cut significantly and I don’t see it returning to the old days.

It takes a real multi-tasking person to be successful in a golf shop. It is non-stop: Greet Golfers | Answer Phones | Book Tee Times | Answer Customer Questions | Key in e-mails | Handle Walk Ins | and many other responsibilities.

PGA Golf Professionals are faced with:

We cannot keep doing things the way we always have and expect different results. It is time to reinvent the Golf Shop Business Model.

The Gas Station Analogy Golf Shops are not the first to face challenges. Consider the Gas Station Analogy. Gas Stations Owners did it all – Full Service - Pump Gas, Wash Windows, Stock Parts and Repair Cars. In those days we had Slower Expectations, we were not in a hurry, and people were loyal.

But Times Changed – and Problems arose – Gas profits declined, Labor Costs Increased, and everyone needed to move faster - loyalty quickly disappeared.

Reinvention Came Quickly Convenience & Speed = Profits Gas Stations profited by moving toward two Key customer needs – Convenience and Speed. Self Service Pumps, Less Repairs, Convenience Store for Higher Profit Margins. Today Stations are profiting more as they partner with suppliers that keep their stores full. They make double digit profits by offering more convenience products to their customers at reasonable prices. It’s easy, and requires less staff.

Compare this with the Golf Shop Business Model PGA Professionals used to do it all – Owned the Shop, Gave Lessons, Paid the Assistants, Played Golf. Slower Expectations – Golfers were not in a hurry, and were Loyal to their PGA Professional. But Times Changed Water bills increased, Labor Costs increased, management companies came in, off course stores offered huge selections, and the world started moving faster. Loyalty disappeared.

Golf Shop Reinvention Convenience & Speed = Profits!

The Subway Analogy. Subway has been extremely successful by doing one thing really well. They make good

MEMBERSUPPORT

Higher Customer Expectations Golfers show up late, pay individually, expect to start on time, and finish early, and do not have a lot of patience. They often assume you are trying to screw them and want the better deal that was online last week.

High Management Expectations PGA Pros must return e-mails, book tournaments, handle management reports, answer to board members, and manage personnel. Time for lessons and playing golf is but a dream of the past. PGA Pros often spend more time looking at computers than customers.

Management wants more revenues and lower expenses.

Shop Merchandise has fallen to at best a low priority, and frequently a nuisance. We all know we should do a better job with merchandise but HOW? More importantly WHY? There is Little Time to meet with reps, always rescheduling appointments, can’t find time to return phone calls and e-mails. Purchase orders are a pain, invoices don’t come with the deliveries, stuff gets stolen, margins are too low, and management is never satisfied or forgiving of errors. And then Customer’s wait for everything to go on sale. Why Bother!

Let’s start with this truth: As long as your shop is struggling – Your Facility will struggle!

Sandwiches Really Fast! Subway works with their customers but Frito Lay and Pepsi handle their chips and soda!

Subway realizes that the bigger dollars come from fast customer service and keeping the line moving fast. Chips, Soda, and cookies are self service add on dollars that they depend on their vendors for service. They simply bundle combo deals (Sandwich, Chips, Soda) on the menu and keep full racks where customers will grab them for a reasonable price. It easy!

Today - Four Fast Nickels are Better than One Slow Dime It is better to sell more impulse high margin self service items every day than to sit on slow moving inventory until it gets shop worn and we put it on sale around cost. Consider working a new plan. Suppliers like Global Tour Golf are ready to help you stock more items on convenience and speed. Golfers will drive a long way to look at a large selection of the latest equipment and apparel. But they won’t spend $4.00 on gas to save $2.00 on tees and spikes.

The Global Tour Strategy for Success Increase Revenues $1.00 per Player with more Convenience Impulse Items Selection. Develop Bundling Packages to make it easy for players to buy from you like they do at McDonalds and Subway. Help you with on-site sales rep service as well as great inside customer service. Work a strategy so Golfers walk out with something from the shop – And a smile on their face Green Grass Golf Shop CAN Sell More with Less Staff !

We believe that Green Grass Golf Shops can rebound if they stock what is needed to satisfy customer wants.

Sales - Either they control you or you control them We all have choices, either we can keep doing it the same way, or we can try a few new concepts. If you have to mark down merchandise to get customers to buy, or if customers tell you they buy it down the street for less, or if they tell you they get it on line, then your product is hurting your facility. It’s time to try some changes.

Try more accessories and impulse items. Try more Chips.

In Fact – Make the Sandwiches - Leave the Chips to Us!

PROGRAM MAGAZINE MAY 2012

13

Avenues To

GROW GOLF AND YOURSELF

G

By Founder/CEO of TGA Premier Junior Golf, Joshua Jacobs

MEMBERSUPPORT 14

Stop looking down the same roads, & start looking at new avenues of opportunity for you & those you serve.

initiative to grow golf from 26 million to 40 million players by 2020. Golf 2.0 Retains and Strengthens the Golfing Core; Engages the “Lapsed” golfer; and Drives New Players. Why should PGA Professionals support Golf 2.0?...because all of these goals will directly impact your compensation and your job security.

If you are a PGA Professional at a facility, what are you doing to drive new players to your course? 93% of America doesn’t play golf…that’s a lot of people (or potential customers) right outside your facility that could be hitting the range, taking a lesson, buying merchandise or teeing it up because of you. Research by the Boston Consulting Group shows that people want to play golf; they just aren’t sure where to start or are intimidated by the sport. If that’s the case, let’s take advantage of programs like Get Golf Ready to help show them the way, and partner up with community initiatives such as SCPGA’s Neighborhood Golf, designed to drive the general public to our sport. The more support you provide to those programs, the more customers that are going to be calling you without you having to call them.

Many PGA Professionals are out of work, or not working at a traditional facility. If that includes you, what

key is that you have options out there.

Getting back to Golf 2.0, as an industry, golf does a pretty good job at retaining and strengthening

the golfing core. Once people are hooked on golf, they tend to stay

“

PROGRAM MAGAZINE MAY 2012

almost everyone should learn the language.

2) Growth of the game models that bring golf to NEW players and provide business ownership opportunities to unleash the entrepreneurial spirit of the golf industry and the PGA Professional.

3) 25-40. Take a look at your customers, how many are in this age bracket? How many of them are choosing to spend time playing golf rather than with their families?

How many of them are choosing golf over happy hour with colleagues in a week night? What are some of the ideas you have to engage this demographic?

Golf has always been very reactive to new customers, we now need to be more proactive.

8 years ago in Los Angeles, I recognized a few opportunities in the golf industry; 1) Bring golf to the masses through structured school programs that make golf accessible, 2) Create more business ownership opportunities for PGA Professionals and people who have a passion for our sport, 3) Drive youth

“

“

are some of the initiatives you can get involved with to grow golf and potentially create a job for yourself?

While you are figuring out your next step, why not contact the SCPGA to see how you can help out, perhaps run a US Kids Tour, or start a TGA Premier Junior Golf Franchise. The

“

olf is in a challenging place. As ambassadors for this great sport, especially during a time of economic uncertainty, working together to grow golf is no longer an option – it is a necessity. Collaboration is key!

We can all start by doing our part to support Golf 2.0, an industry wide

Let’s take advantage of programs like Get Golf Ready to help show them the way, & partner up with community initiatives such as SCPGA’s Neighborhood Golf, designed to drive the general public to our sport.

with it. However we need to work on engaging the “lapsed” golfers and driving new players if we are going to go from 26 to 40 million golfers in 8 years. So where are the new/lapsed players coming from?

1) Women! If you haven’t heard Donna Orender or Suzy Whaley, PGA “speak female”, you are missing out because it’s a different language and will help you identify with a new market of customers for you and your facility. Considering the male to female ratio of PGA Professionals,

ages 5-13 and their parents 25-40 to golf courses. (Both demographics are the weakest golf) As a member of the Golf 2.0 National Advisory Building Blocks Committee, the SCPGA Growth of the Game Committee, the SCPGA Foundation Board of Advisors and the founder of a junior golf organization that has served over 175,000 youth, I challenge you to stop looking down the same roads, and start looking at new avenues of opportunity for you and those you serve.

THE OFFICIAL GOLF CAR OF BOOSTING BOTTOM LINES. The RXV’s exclusive AC Drive Technology delivers up to 25% better energy efficiency than traditional DC-powered cars to push your bottom line to new heights.

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• Industry leading standard battery warranty covers your investment with 5,000 more amp-hours than the competition.

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WHY HIRE OUR

Schedule a Healthy

NUMBER OF CLINICS ON THE RANGE

GRADUATES?

By Carlsbad Golf Center Owner, Susan Roll, PGA

We host upwards of 50 classes a month in various areas of our practice facility. Drop-in, one-hour classes require no pre-registration and are scheduled at the same day and time every week for juniors,

We have found that group clinics provide an inexpensive way for students to ‘test’ different instructors, which often leads to private lessons.

seniors, women, men and adults.

We also hold specialty clinics with titles such as “Wedgucation” and “Driver’s Ed” for golfers who want to work on a specific part of their game. With as many as four events on some days, it is important to have everything mapped out well in advance for both staff and customers. We make it easy for our customers to mark the dates for events they want to attend by posting a calendar on our website, which includes dates, time and details on every event we offer.

We also keep a print copy of the calendar available in the pro shop.

We plan our calendars about a month in advance and post them about 10 days prior to the upcoming month. We also post reminders on Facebook and send semi-monthly email newsletters that include the schedule to remind people about classes, because we know a lot of people decide to attend last minute.

PROGRAM MAGAZINE MAY 2012

research to see when we are offering certain clinics. Featuring so many clinics creates thousands of allimportant facility visits as people come for the classes themselves, and also return to practice, make purchases in the pro shop, or introduce friends or family to golf.

We have also found that group clinics provide an inexpensive way for students to “test” different instructors, which often leads to private lessons.

“

Clinics also provide a way for our pro shop professional staff to not only generate revenue for the facility, but also to create rapport and trust with golfers who will turn to our team when it’s time for new clubs and other gear.

“

BESTPRACTICES 16

“

“

Now, onto the business impact of scheduling a healthy number of clinics on the range: On average, we have approximately 600 page views a month for the website calendar, so golfers are certainly doing their

Our graduates are prepared to excel in the golf industry because they are: • Grounded. They get solid, real-world experience from our 45+ PGA Professional instructors, weekly tournaments and leading-edge training technology.

• Flexible. They are ready to relocate for positions in club management, instruction, product sales, club repair and other areas.

• Well-rounded. Graduates invest 16 months and over 1,200 hours of classroom education and hands-on training in business and golf.

Talk to a GAA Career Services associate to learn how one of our 700 annual graduates can be your next great hire.

For information about graduation rates, median debt of students who completed our programs, and other important information, visit www.golfacademy.edu/consumerinfo

1-800-342-7342 www.golfacademy.edu

SAn DIEGO | PHOEnIx MYRTlE BEAcH | ORlAnDO | DAllAS

PLAYING FOR HISTORY.

TRUSTING THE SCRIPT. U.S. AMATEUR CHAMPIONSHIP® BALL COUNT

U.S. WOMEN’S AMATEUR CHAMPIONSHIP® BALL COUNT

251 NEAREST COMPETITOR

24

137 NEAREST COMPETITOR

7

When players compete for an amateur championship, they have a chance to make history. And they demand a golf ball that delivers superior performance and consistency on every shot. That’s why the overwhelming majority trust Titleist. The #1 ball with amateurs everywhere and the #1 ball for your game.

Join Team Titleist at titleist.com

©2012 Acushnet Company. Source: Darrell Survey. U.S. Amateur Championship®, U.S. Women’s Amateur Championship® are registered service marks of the United States Golf Association® and are used with permission.

The USGA does not endorse or sponsor Titleist or its products in any way.

23

Carries golfers, bags and

your operation to a new level.

Increase revenues, reduce expenses, manage your key assets and deliver a superior customer experience. Only a Club Car fleet can deliver all of these.

Sound too good to be true? Contact your Club Car representative today.

1.800.CLUBCAR

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clubcar.com

SPONSOR HIGHLIGHT

CLUB CAR Properly servicing and maintaining their golf car fleet is one of the smartest ways courses can protect their investment in one of their most important assets. Club Car Manager of Technical Services Randal Crook answers some basic questions about golf car service and maintenance.

Q: How do most courses service and maintain their cars?

Q: How do golf car manufacturers interface with service providers?

It varies from course to course.

Some courses split their service and maintenance between their own staff for routine jobs such as watering batteries, changing flatsCarries and lubrication and abags service golfers, provider, which is usually their dealer or distributor, with whom

At Club Car, we have regional technical representatives that are responsible for authorized dealers and distributors in their areas. That responsibility includes training and support on technical and service issues that they might need assistance on for one of their

and your operation to a new level.

Q: What should courses do if they feel they’re not getting the service they need and deserve?

they have a service agreement. As contracted customers. We also offer the economy tightened up in the preventive maintenance schools last couple of years, we’ve seen that are hosted by authorized The best approach is to talk directly more courses bring service and dealers, regional schools and to the technician providing the maintenance in-house to Increase try andrevenues, Augusta-based schools where to make sure he is aware reduce expenses, manage your key assets and deliverservice a Only distributors a Club Car fleet can save money. The problemsuperior with customer that experience. dealers and candeliver all of these. of your expectations and the areas too good to be true?

Contact Clubproduct Car representative today. is that their own staff oftenSound doesn’t learn about theyour latest where you feel his service is not have the experience or expertise enhancements and recommended meeting expectations. If problems to service cars properly. So what changes in service practices. We also persist, you may need to talk to the the course might save on the front maintain a toll-free tech hotline for service provider owner or manager end by doing the work itself, it authorized dealers and distributors. to agree to a plan to rectify the ends up spending over the long situation. The next place to turn term to correct problems that have Q: How can the course make is to your Club Car salesperson 1.800.CLUBCAR • clubcar.com been created through neglect or sure it gets the best service or to Club Car’s customer service improper maintenance procedures. from its service provider? department at 1-800-Club Car.

_AugSept2011.indd 1

7/15/11 9:42 AM

PROGRAM MAGAZINE MAY 2012

SPONSORHIGHLIGHT

We recommend entering into a service agreement with the service provider. An agreement for regular service takes the burden of regular maintenance off the course and ensures ongoing communication with the service provider. But even owners who have a service contract should feel a shared responsibility for service and maintenance with their provider. That starts with reading the owner’s manual to understand the vehicle requirements and service intervals. Beyond that, it’s often a good idea to have one of your staff spend some time with the service provider when he is at the course to understand what work is being done, what work is scheduled next and to stay abreast of the current condition of the fleet.

19

ASSOCIATIONNEWS 20

THE EWGA WELCOMES ALL EWGA is an organization that is dedicated to Connecting Women to Learn, Play and Enjoy Golf For Business and For Fun! In 1991, EWGA had 1,500 members. Today, the EWGA has more than 14,000 members in over 125 chapters across the U.S. and Canada. In Southern California, there are chapters in Los Angeles, Orange County, San Diego, Palm Springs/Desert Cities, Santa Barbara and Riverside/San Bernardino.

Since its inception, more than 100,000 women have benefited from membership in the EWGA, which provides many choices of groups, events and activities. All skill levels are welcome – never played before, social golfers and competitive golfers are all welcomed and provided for.

People from all life stages, all walks of life, and all types of careers are welcome.

Members range from college students to retirees, from stay-at-home-moms to business owners, from big cities to small communities. EWGA is a supportive community whether you are looking for golf partners, business connections, or friends who will support you through life’s ups and downs. The tie that connects EWGA members is the shared love of the sport of golf.

Benefits that have great value to EWGA members include: access to organized, convenient golf; the ability to play just for fun or to compete in stroke or match-play events; and participation in a fun and welcoming environment. For more information, visit www.ewga.com

MEMBERS LEND HELPING HANDS The start of the golf season shined the spotlight on Southern California as the various professional tours made their annual stops along the west coast. But the Golden State gets added exposure as the U.S. Open returns to The Olympic Club in San Francisco, June 14-17.

The events not only put on display the world’s best golfers, but gives exposure to some of the best golf courses on the planet as well. To conduct these events, hundreds of volunteers are needed to do everything from marshal the galleries to provide food service to transport competitors. Because their efforts are engaged early in the morning and later in the evening, one group of volunteers that is not as visible is the golf course management team.

PROGRAM MAGAZINE MAY 2012

Because of the intensity of conditioning needed to challenge the tour professionals, extra members of the Golf Course Superintendents Association of America are needed to complete the job. For example, GCSAA certified golf course superintendent Pat Finlen will have more than 100 volunteers to assist his staff in preparing the golf course.

Finlen, who is also serving as GCSAA vice president this year, expects the winning score to be two-under par, with the small greens being the greatest challenge.

The duties of golf course management volunteers are generally quite specific such as filling divots, raking bunkers, mowing greens and fairways for specific holes. And while the extra special touch is necessary, it also highlights why golf courses cannot be conditioned to the level of the U.S. Open on a daily basis.

USGA ENCOURAGES YOU TO TEE IT FORWARD Following the successful pilot launch of TEE IT FORWARD in July 2011, The PGA of America and the USGA are encouraging golfers to continue to tee it forward all year round and play from tee markers that match their average driving distance. More than 1,900 facilities registered in 2011, with an average of 123 golfers per facility (nearly 237,000 nationwide) playing from forward tees during the promotional period.

A survey of more than 3,000 golfers who experienced the program showed that 70 percent found their round more enjoyable and more than 90 percent said they would recommend TEE IT FORWARD to a friend. The survey also found nearly 50 percent of respondents saying the program helped them play faster.

“While we are pleased with the 2011 pilot program,” says USGA President Glen Nager, “we must continue to commit resources to grow this program in 2012 and beyond to effect a long-term change in playing habits that will ultimately strengthen and sustain the game.”

Courses can set up additional tees to provide golfers with more options or simply encourage golfers to use existing forward tees to potentially have a more enjoyable experience on the course.

The PGA and the USGA will be developing educational and promotional materials to be distributed to golf facilities across the country. World Golf Hall of Fame member Jack Nicklaus, PGA Tour star Dustin Johnson and LPGA star Paula Creamer have been

utilized on materials to carry out the TEE IT FORWARD message. For more information, visit PlayGolfAmerica.com/ TEEITFORWARD

NGF OPENINGS/CLOSURES NGF recorded 157.5 golf course closures in 2011 versus 19 openings, measured in 18-hole equivalents (18HEQ). As in recent years, closures were disproportionately lower priced public facilities, including a large number of 9-hole courses.

According to NGF, since the market correction in golf course supply began in 2006, there has been a cumulative net reduction of 358.5 golf courses (18HEQ), which represents a drop of 2.4% off the peak supply year of 2005.

The net reduction in courses was overdue – growth in the number of golfers and rounds played over the past 20+ years was not nearly sufficient to support all of the courses that were built during the boom that began in the early 90s. Since 1991, the number of 18HEQ in the U.S. has grown by 30%, outpacing golfer growth of 6.5% over that span.

“The cumulative reduction in course supply over the past six years has been quite modest, and pales in comparison to the net increase in facilities that occurred over the two decades prior to this recent pullback,” says Joe Beditz, President and CEO of the NGF. “In 2000 alone we gained 362 courses, and over the 20-year period from 1986-2005, we added more than 4,500 courses (18HEQ.) The slow correction that is now occurring is very much overdue and necessary, to help return the golf course business to a more healthy equilibrium between supply and demand.”

The NGF Golf Facility Supply Index remained at 83 in 2011. The index tracks the ratio of golfers to golf courses. The baseline value of 100 represents the average number of golfers per course (18HE) in the U.S. for the five years 1986–1990. The index can be viewed as a measure of how busy courses are likely to be, or how difficult or easy it might be to arrange a tee time. A value of 83 means that courses are 17% less crowded than they were 20 years ago.

“The supply correction is likely to continue for the foreseeable future,” according to Beditz, as post-recession demand continues to be soft, and most markets remain oversupplied. This gradual reduction in courses represents a natural re-balancing of the market. The outlook for golf remains slightly positive

– with a stabilization of demand likely in the near term, and slow growth likely in the longer term.”

SCGA ADDS ENHANCED MEMBER BENEFITS AND SERVICES The SCGA will increase its dues for 2013 to $33 per member from $30 per member, marking the first dues increase in seven years, and second dues increase since 1993. Even with this increase, the SCGA’s annual dues remain in line with other state and regional golf associations of our size. Also, of note, unlike many state or regional golf associations, the SCGA still does not charge an annual fee to its member clubs.

Since the last dues increase back in 2006, the SCGA has added or enhanced many member benefits and services.

Specifically, the SCGA has: • Successfully transitioned handicap services to the GHIN network • Introduced GHIN’s Tournament Pairing Program (TPP), a fully integrated tournament program • Added more Net tournaments • Created a one-day tournament series • Upgraded the Member Outings program, with most events held at highend resort and premium courses

• Provided discounts and premium experiences at Southland sporting events • Created governmental affairs department, unique to the SCGA, increasing advocacy and legislative efforts • Upgraded the SCGA Foundation program, with its Youth on Course teaching life lessons through golf to more than 3,500 Southland juniors • Upgraded service levels throughout organization, enhancing members’ experience

The California Alliance for Golf

WPLGASC PROGRAMS WPLGASC was formed in 1933 to serve the growing needs of the golf community of Southern California. We

THE VOICE OF GOLF IN CA The California Alliance for Golf (CAG) is a non-profit corporation that serves as the unified voice for the golf industry in the state – an umbrella organization dedicated to protecting and

promoting the core interests of the game.

CAG is committed to sharing its message with all who play the great game of golf as well as with those employed at any of the driving ranges, golf courses, and clubs throughout the state – public, private, semi-private, military, institutional and resort facilities.

The alliance has worked diligently in protecting water resources for golf facilities while encouraging conservation.

In Southern California the alliance has been fortunate to have the expertise of Craig Kessler, director of governmental affairs for the Southern California Golf Association (SCGA), who continues to work to bring golf course leaders to the same table as Los Angeles’ Department of Water & Power regarding the important topics of allocation and conservation.

CAG continues to make its voice heard addressing legislation that focuses on unfair taxation of golf courses, golf activities and golf services. Steve Baker of the Sacramento lobbying firm of Aaron Read & Associates continues to work on behalf of the golf industry in Sacramento to counter unwarranted, unfair, disproportionate taxation on the industry. “The alliance is fortunate to have benefit of knowledgeable professionals such as Craig Kessler and Steve Baker” said CAG President, Tom Addis III. “Because of their ongoing efforts we, as an industry, are able to stay on the pulse politically…and our voice continues to be heard.”

Over the past decade most major golf organizations within the State of California have supported the alliance in some way. Currently, CAG is launching a serious fundraising campaign to raise monies for an updated economic and environmental report, which will be conducted by Stanford Research Institute (SRI) and funded in large part

by Golf 20/20.

In addition to garnering financial support from major golf associations (e.g., SCPGA, SCGA, NCGA and NCPGA, CAG is also reaching out to golf course owners and manufacturers in great hopes that they too will see the value of the alliance and contribute funds to offset costs for long overdue lobbying and basic research efforts.

If you care about the game of golf and the future of the golf industry, and would like to support the California Alliance for Golf, please call CAG President & SCPGA CEO Tom Addis at (951) 8454653. If you want to learn more about the California Alliance for Golf, visit: http://www.cagolf.org/.

PROGRAM MAGAZINE MAY 2012

ASSOCIATIONNEWS

• Established Member Advantage program, offering SCGA members preferred pricing and other benefits at select Southland courses

accept applications for membership from any club in the Southern California area; public and private. In addition to clubs associated with golf courses, business, professional, and traveling clubs are also welcomed to membership. There are currently 125 WPLGASC Member Clubs with more than 6500 members.

Our mission, in part, is to promote interest in amateur golf by holding competitions for members, and providing social interaction with our programs.

A comprehensive tournament program is provided in which members may elect to participate. All competitions are scaled to include players on any level of golf ability. There are several very popular annual Major Tournaments, including the Championship, Away From Home, and Senior Tournaments.

An Association Day is held on the second Thursday of each month. The average participation in these less formal events ranges from 400 to 600 players, with play offered at eight to ten courses throughout the Association area. This is a great way to enter as a group with your current club friends and also meet members from other clubs.

WPLGASC Team Match Play is a very popular annual club competition.

The format is 4 Ball Match Play between club teams consisting of 8 players. There are 80 to 90 club teams with over 1000 players that participate each year. The Association is managed by a volunteer Board of Directors that works diligently to provide our programs to all members.

The Association employs a staff of two who assist in the management of association business.

We are all very dedicated and our goal is to provide a recreational and competitive golf experience for our members. The most rewarding results, and very important to us, are the benefits derived from the camaraderie, lifelong friendships and support that the game of golf continuously provides for the members of our clubs.

For information on club membership; or to find a club in your area, please contact our office. We will be more than happy to assist you begin or continue your golfing life. WPLGASC 626-4030266 or wplga@att.net

21

April 26

AAA Sweep 1 - Four-Ball Championship Desert Willow Golf Resort-Firecliff, Palm Desert, CA Director of Golf - Darrell Souza, PGA RESULTS: T1: Mark Lamb and Henry Liaw, 68 T1: Ryan and Bobby Nickell and Ryan Citarella, 68

April 30

TPS Championship Rancho La Quinta Country Club, La Quinta, CA Head Professional - James Clay, PGA RESULTS: Brian Hughes, 135

June 1 - Aug 23

AAA Match Play Championship The Country Club at Soboba Springs, San Jacinto, CA Head Professional - Tyler Miller, PGA

AAANEWS

June 14

AAA Sweep 2 - Stroke Play Championship El Camino Country Club, Oceanside, CA Head Professional - Kurt Krause, PGA

June 28

AAA Sweep 3 - Apprentice/Assistant – Scratch Championship Tijeras Creek Golf Club, Rancho Santa Margarita, CA Director of Golf - Ron Heslar, PGA

July 30

Assistant Championship Mission Viejo Country Club, Mission Viejo, CA Head Professional - Matt Viguerie, PGA

August 9

September 6 October 7-9

AAA Sweep 4 - Stroke Play Championship North Ranch Country Club, Westlake Village, CA Director of Golf - Mark Wilson, PGA AAA Sweep 5 - AAA Championship TBD North South Cup Matches Aviara Golf Club, Carlsbad, CA Head Professional - Renny Brown, PGA

PRESENTED BY

22

PROGRAM MAGAZINE MAY 2012

25 SOUTHERN CALIFORNIA PGA PROGRAM

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SPONSOR HIGHLIGHT

BRIDGESTONE Are Your Customers Playing the Right Ball for THEIR Game? swing needs. Many golfers use golf balls designed for PGA Tour players. While these golf balls are the best and most comprehensive golf balls made for TOUR players, they can be detrimental to the average amateur’s performance on the course. The average PGA Tour player swings 112 mph and based on more than 150,000 fittings conducted by Bridgestone Golf,

less than 25% of golfers swing faster than 105 mph. Slower club head speeds with firmer golf balls create low launch conditions and high spin which is the exact opposite of what the average golfer needs. The good news is that golf companies today are designing golf balls with softer compression cores designed to perform better for amateur swing speeds. Bridgestone Golf has led the way with the revolutionary Tour B330-RX and Tour B330RXS. These golf balls are designed with cores that are best optimized at swing speeds of 105 mph or less, but both golf balls feature a

urethane cover which is the Tour proven standard providing plenty of stopping power. The B330-RX and RXS are the only golf balls of their kind featuring Tour performance for amateur swing speeds. With more than 60 different models of golf balls available on the market, it is critical to work with a trained fitting professional to find the golf ball that best suits your needs.

Bridgestone Golf is the #1 Ball-Fitter in golf. Using its proprietary launch monitor technology, Bridgestone measures a golfer’s swing speed, ball speed, sidespin, backspin, launch angle, carry distance and total distance with that golfer’s current golf ball of choice. Technicians then use this data to identify whether or not another ball is better suited to that golfer’s specific swing needs. It is the only golf ball-fitting program in the industry that uses scientific data as the sole basis for its recommendations and it is the only golf ball fitting program that tests against the competition.

The Bridgestone Challenge is currently visiting courses throughout the Southern California PGA Section and will continue to maintain a regular schedule of events through September. For more information on Bridgestone Challenge events visit www.bridgestonegolf.com.

To book Bridgestone’s expert ball-fitting teams for your club, contact John McFarland at jmcfarland@bridgestonegolf.com.

PROGRAM MAGAZINE MAY 2012

SPONSORHIGHLIGHT

The golf ball is the only piece of equipment golfers use on every stroke, so it makes sense that more and more players are starting to pay attention to how different balls may benefit their swing more than others. Until recently, these were uncharted waters, with custom fitting focused solely on finding the right golf clubs for a golfer’s swing - at least at the amateur level.

PGA TOUR pros have long realized the benefits of analyzing their swing and using that info to help determine what ball best helps them maximize every aspect of their games.

Finding the right ball for your game is about optimizing the launch conditions of the golf ball.

This includes faster ball speed, optimal launch angle, and the proper spin to keep the golf ball in the air longer for plenty of carry and total distance.

Optimizing these three areas can help a player hit the golf ball further off the tee to allow for shorter clubs into the green. In addition, a better fitting ball also means straighter tee shots and more fairways hit, as a result of reducing sidespin. Finally, having the right ball for your game means more control on shots into and around the green for desired performance. The challenge is, 8 in 10 golfers are playing the wrong golf ball for their game, simply because the ball’s construction conflicts with the optimal launch conditions necessary for their

25

SPONSOR HIGHLIGHT

PURE GRIPS

SPONSORHIGHLIGHT

In the same way that a car’s tires are the main link between the vehicle and the road, a golf grip is the only part of the club that actually comes into contact with your body.

Because of that, it’s extremely made of pure rubber or one that’s important to find a grip that is made from a synthetic brand? What firm, comfortable and that works type of texture will help you keep well with your particular swing and the firmest grip on the club? What technique. And while it’s easy to grip size do you need? Because there get excited about the latest grip are so many factors to consider, it’s design or texture being advertised always a good idea to work with a at your local pro shop, it’s important club manufacturer or a swing coach to realize that finding the right in order to determine what sort of golf grip for your game is often a grip is best for you. Making sure matter of experimentation and that your grip responds well to your understanding your own particular particular swing is a much better style. If you really want a grip that recipe for success that doing it the will help take your game to the next other way around. level, you’ll need to do more than As a world-renowned golf just buy the latest design and hope instructor with over 35 years of for the best. experience helping golfers reach The benefits of having a good their full potential, Hank Haney grip are evident to anyone who’s knows a thing or two about ever swung a club. A golf grip’s finding the right grip. In order to texture can affect your shot by help his students find a grip that keeping the club firmly in your matches their style of play, Hank hands as you swing it. If your club recommends trying out one of twists or moves during your swing, PURE grips high quality all-weather you’re more likely to inadvertently golf grips. Not only do they provide open or close your clubface, professional-level quality and resulting in an unwanted slice or durability, but they are available hook. You’ll be a lot less accurate in a number of different sizes, and you’ll hit shorter shots without textures, firmness levels and styles. the proper grip. For some, a No matter what style of golfer you textured grip will help make sure are or what your particular swing that their hands don’t move when is like, PURE grips has a grip to swinging the club. For others, a match your game. In addition to less textured grip allows them to recommending PURE grips to grip the club more naturally and his students, Hank Haney was so comfortably. Again, it all depends impressed by the level of innovation on what type of golfer you are. and craftsmanship that goes into If you’ve ever spent time trying our clubs that he decided to become to decide which grip to use, you our brand spokesperson, helping know how many different variables to promote our products in his golf there are to consider. Should you schools, teaching academies and opt for a harder or softer grip? other business ventures. I guess that Should you go with a grip that is means we’re doing something right.

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PROGRAM MAGAZINE MAY 2012

“THE BEST GRIP THERE IS” -HANK HANEY

OUR INNOVATIVE APPROACH CREATES SUPERIOR:

FEEL, TACKINESS & DURABILITY PUREgrips.com

SPONSOR HIGHLIGHT

GOLF SCORE CARDS, INC

Proud to support the SCPGA

Š 2/2008

Please replace divots. Please smooth tracks in bunkers, and enter and leave from rear of bunkers.

U.S.G.A. rules apply at all times.

OTHER Staked Trees: Relief must be taken from the entire tree, not just the stake.

Relief must be taken from all prepared planting beds. Rule 25 1b.

Embedded ball rule “through the green�.

All decomposed granite cart paths are obstructions.

Carry a rules book at all times.

ScorecardS • Yardage guideS • BrochureS Non-compliance with cart rules will result in disciplinary action.

Keep proper distance from tees, greens and wet areas.

No carts beyond yellow lines.

Š 2/2008

CARTS Please replace divots. Please smooth tracks in bunkers, and enter and leave from rear of bunkers.

Comply with the 90 degree as times. posted on the 1st tee of each course.

U.S.G.A. rules applyRule at all

North Course, between holes #7 and #13.

OTHER Emergency phones on holes andjust #14the tee stake. boxes.

Staked Trees: Relief must be taken fromlocated the entire tree,#5not All members should thoroughly familiarize themselves with the “GUIDELINES FOR GOLF PLAY�.

Relief must be taken from all prepared planting beds. Rule 25 1b.

Embedded ball rule “throughPLAY the green�.

All decomposed granite cartitspaths If a group fails to keep place are andobstructions. loses more than one clear hole a rules bookitatmust all times. on Carry the players in front, allow the following group to pass.

AED Locations: Clubhouse at Front Desk; Driving Range Office;

City of San Diego Park & Recreation Department Golf Operation Division www.sandiego.gov/torreypines

CARTS Comply with the 90 degree Rule as posted on the 1st tee of each course.

Non-compliance with cart rules will result in disciplinary action.

Keep proper distance from tees, greens and wet areas.

No carts beyond yellow lines.

Club House

PLAY If a group fails to keep its place and loses more than one clear hole on the players in front, it must allow the following group to pass.

SOUTHCOURSE

Photographs by Boni Scott

AED Locations: Clubhouse at Front Desk; Driving Range Office; North Course, between holes #7 and #13.

Emergency phones located on holes #5 and #14 tee boxes.

All members should thoroughly familiarize themselves with the “GUIDELINES FOR GOLF PLAY�.

L.A.C.C.

WHAT TO EXPECT FROM YOUR SCORECARD

OCEAN

RATING/SLOPE

The Los Angeles Country Club Black Blue White Gold

78.2/144 75.3/137 73.1/133 M 70.7/129 W 79.4/139 W 73.6/129

Red

FOR ADVANCED RESERVATIONS: 858.581.7171 • GOLF SHOP: 858.452.3226 LA JOLLA, CALIFORNIA • WWW.SANDIEGO.GOV/TORREYPINES

Most scorecard specialty printers offer similar pricing and paper stock options. So what are the differences and what should you expect?

HOLE White

70.8/127

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2. fLOWER bEds - which are designated by blue stakes are Ground under Repair where relief Must be taken under Rule 25-1b. drop areas nearest the location of the ball behind the #15 green may be used as an additional option for balls lying within marked flower bed.

3. CARt PAtHs - and artificially surfaced roads are immovable obstructions and relief may be taken under Rule 24-2.

4 5 adjoining 3 paths 4 and white 4 lined5areas tied3to paths4are considered 4 36of the same obstruction.

4 Wooden fences part

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Big Canyon Country Club

U.S.G.A. Rules Apply with the Following Local Rules:

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4. GROund undER REPAiR - are those areas encircled by white lines. Relief may be taken under Rule 25-1. if a ball lies in or on a sod seam of a newly sodded area (but no relief for interference of stance or area of intended swing), the player may take relief by dropping the ball as near as possible to where it originally lay.

5. EMbEddEdCourse bALL - lying through the green (but not in the hazard) may be lifted and dropped in accordance with ApNorth pendix i procedures.

Here are four considerations:

6. WAtER HAzARds - are designated by yellow lines and Lateral Water Hazards by red lines. if lines and stakes are present, lines shall define the margin, and if lines are not present, hazard margins shall be defined by stakes. Relief to be taken under Rule 26-1 with drop areas representing an additional option on holes #2, 9 and 15. Š Golf 7. intEGRAL PARts Of tHE COuRsE - includes the rock wall in front of green #1,ScoreCards, any rocksInc. in or touching water hazards 1/2009 1-800-238-7267 Attest: and any paths not artificially surfaced.

Scorer:

Date:

8. dROP AREA On #18 - is provided as an additional option under Rule 24-2 for any ball beyond the green stake, lying in bounds where interference exists by the cart path by the 18th green. drop area is to the rear and left of the green.

Golf Course is irriGated with reClaimed water • PLEASE REPAIR DIVOTS & BALL MARKS CARTS MUST BE KEPT ON PATHS NEAR TEES & GREENS AND ON PATHS IN OTHER AREAS AS MUCH AS POSSIBLE

U.S.G.A. AND THe fOllOwING lOCAl rUleS SHAll GOverN PlAy: Hole #1 -AND To avoid balls cominglOCAl to rest on the U.S.G.A. THeinjury, fOllOwING rUleS #9 tee or fairway must be played to the right of the white SHAll GOverN PlAy: post to #1 fairway not over #9 tee or #8 green. If ball lies past twoavoid whiteinjury, posts,balls a drop areatoisrest provided.

Holeline #1 of - To coming on the #9 tee or fairway must be played to the right of the white 1. Staked Trees - Trees with red stakes, ball must be lifted post to #1 fairway not over #9 tee or #8 green. If ball lies and dropped without penalty. White stakes, relief without past line may of two whitefrom posts, drop area isonly. provided. penalty be taken stakea and supports

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1.embedded Staked Trees Trees with redthrough stakes, ball must be lifted 2.

Ball-rule is in effect the green. and dropped without penalty. White stakes, relief without penaltyHazards may be taken from stake and supports only.yellow 3. water are defined by yellow lines and stakes. Lateral water hazards are defined by red lines 2.and embedded BallHole rule is#8in- effect green. red stakes.

Waterthrough Hazardthe - for a ball that last crosses the water (yellow line) hazard the optional 3.drop watercircle Hazards are Championship defined by yellow on #9 tee lines may and be yellow used. stakes. Lateral water hazards are defined by red lines and red Holeis#8 - Water Hazard a ball 4. Hole #10stakes.

- Canyon a water hazard from- for which playthat is lastpermitted. crosses the water line) hazard thethree. optional not Drop area(yellow across canyon, playing drop circle on #9 Championship tee may be used.

5. Out of Bounds is defined by inside edges at ground level USGA RUleS GoveRn All PlAy 4.ofHole #10stakes, - Canyon is a water white perimeter fencehazard posts,from andwhich stone play wallsis with the Addition of the followinG locAl not#13, permitted.

Drop side area and across canyon, on 15, 16 (right rear only). playing three.

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HOLE BLACK SILVER HANDICAP

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• Phones should be answered promptly by a customer service representative who is knowledgeable and who can quickly look up your ordering history and project status. In addition, your customer service rep should be able to discuss modifications to your card, offer design suggestions, estimate annual scorecard usage, etc.

Bel-Air

Director of Golf - David Podas, PGA Course Architect - George C. Thomas

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1 2 3 4 5 6 7 8 9 524 471 424 232 509 195 391 396 418 505 429 395 205 491 171 364 366 398 9 1 3 7 13 17 15 11 5

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Golf Course Architect: George C. Thomas Jr. Golf Course Superintendent: Matt Morton Advisor: Paul Latshaw 15 16 13 14 Director of Golf: Todd Yoshitake 17 18

View of 10th hole and Clubhouse

Ratings/slope Black Tees 74.7/136 Silver Tees 72.2/131 Copper Tees 68.4/121 Women’s: Copper Tees 74.9/132 Silver Tees 79.6/142 Men’s:

The RivieRa CounTRy Club

I N I T I A L

OUT 3560 3324

RUleS

• Embedded Ball rule is in effect through the green. • Out of Bounds is defined by white stakes and property line fencing. • The Driving Range is an internal out of bounds and is defined by the white stakes. The protective fence is an immovable obstruction. • The Maintenance Area is an internal out of bounds and is defined by the white stakes. The chain link fence and the wall are immovable obstructions. • Water Hazards are defined by yellow lines and stakes. Lateral Established 1925 water hazards are defined by red lines and stakes. • The Protective Screening left of #10 tee is an immovable obstruction. There is no line of sight relief.

Established 1925 • The Practice Bunker on the practice fairway is played as a waste area. • Flower Beds are ground under repair and play from them is prohibited. • Artificial Surfaced Roads and Paths are obstructions. This includes the main surface road running through the course. • Putting only on all greens. No chipping allowed. • Emergency Phones are located at #4, #6, #8 and #9 tees and #11 fairway.

5.Steps Out of is defined inside edges at ground level 6. andBounds paths leading frombythe putting green to the next of on white stakes, perimeter and parts stoneofwalls tee Holes #2, 5, 6, 7, andfence 17 areposts, integral the on #13, 15, 16 rear only). golf course.

Ball(right mustside beand played as it lies or declared unplayable. All other paths on the golf course are 6.immovable Steps and paths leading from thewithout putting green to the obstructions.

Relief penalty maynext be tee on(Rule Holes #2, 5, 6, 7, and 17 are integral parts of the taken 24-2). golf course. Ball must be played as it lies or declared unplayable. AllBel-Air other Country paths on the golf course are Club immovable obstructions. without penalty may be 10768 Bellagio Road, LosRelief Angeles, California 90077 taken (Rule 24-2).

Director of Golf - David Podas, PGA Bel-Air Country Course Architect - GeorgeClub C. Thomas 10768 Bellagio Road, Los Angeles, California 90077

10 11 12 13 14 15 Drive 16 17 18 IN TOT HCP NET ADJ 1250 Capri Palisades, 90272174 3508 7068 381 224 341 Pacific 532 444 599California 392 421 Telephone: (310) 454-6591 Fax: (310) 454-8351 he ivieRa ounTRy 354 174 314 www.therivieracountryclub.com 516 425 580 373 367 170 3273 6597 Established 1926 6 12 18 4 2 10 8 14 16 Š 06/2008

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,ONGER PLAYERS SHOULD NOTE THE DISTANCE TO THE WETLAND DIVIDING THE FAIRWAY $RIVES PLAYED TO THE RIGHT SIDE OF THE FAIRWAY WILL OPEN UP A BETTER ANGLE TO THE GREEN 4HERE ARE NO BUNKERS AROUND THE GREEN 4HE BACK HOLE LOCATIONS MAY BE DIFlCULT TO REACH

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USGA RULES WILL GOVERN ALL PLAY EXCEPT WHERE MODIFIED BY LOCAL RULES

Par 5

YARDAGES MEASURED FROM CENTER OF GREEN

Hdcp 13/13/5

WHITE STAKES – Out of Bounds.

RED STAKES – Lateral Water Hazard.

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Cardinal 521 Black 501 White 486 Blue 478 Depth=36

RED STAKES WITH GREEN TOPS – Environmental Hazard.

Play as a lateral water hazard. Entrance into the environmental hazard is strictly prohibited.

Width=30 â—? 281

WARNING: In an effort to conserve water, the Arroyo Trabuco Golf Club may utilize recycled water for all irrigation purposes.

DO NOT DRINK.

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Designed by: Tom Lehman and Casey O’Callaghan

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Santa Barbara Golf Club

Golf Course Rules

• Cart operators must be 18 years old. • Golfers must be registered with Pro Shop prior to playing and present valid greens fee • Planters play as a free drop. receipt to Player Assistant upon request. • Course irrigated with Recycled Water. • Players are required to have their own set Drink at fountains only. of clubs, wear shirts at all times, and wear No beba el agua de la irrigación.

The Santa Barbara Golf Club is shoes that will not damage the greens. operated and maintained by the • All golfing groups must stay up with the City of Santa Barbara Parks Chris TaleriCo, PGa - Director of Golf group in front or forfeit their position on and Recreation Department.

805-687-7087 the course.

805-564-5547 Las Positas Rd. • USGA rules apply. Perimeter fences and To properly marked stakes designate out of Santa Barbara Golf Club Hwy. 101 12 13 bounds, interior O.B. right of 4th fairway, is a soft spike facility. left of 10th tee, left of 17th green, and behind 14 18th green. Protective fences on 4, 5, 7, 9, 10, 11 11, and 17 and staked trees play as 15 obstructions. Sprinkler boxes, exposed valves 16 6 with surrounding rocks, and fenced irrigation areas are free drop nearest point of relief.

7 • Always keep golf carts at least 30 feet from 8 5 greens and tees. Golf carts must be kept on 17 9 cart paths and outside all roped areas, 10 around greens and tees. SBGC has a Parking 18 Clubhouse 90-degree rule and carts must cross fairways only at right angles. • The Player Assistant has full authority E N S to enforce course rules and policies and 4 W may remove any golfer who does not Driving 1 2 follow advice or directions.

Range 3 • No off-site food, beverages or ice chests allowed.

Photography by Aidan Bradley Š 10-08

Course â?’ Gold â?’ Blue â?’ White (M) â?’ White (W) â?’ Red

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• Even with a major redesign, you should be able to get a proof of your scorecard within 48 hours. Turnaround on your scorecard order should be two weeks from the day you approve a proof to the day it ships for most scorecard orders. Once shipping has occurred your vendor should be able to track your shipment to determine exactly where the shipment is and when it will be delivered. At Golf ScoreCards, Inc. our customer service representatives are able to look up and tell you where your order is at any given point in time.

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26772 Avery Parkway, Mission Viejo, CA 92692 (949) 305-5100 • Fax: (949) 305-5115 www.arroyotrabuco.com

Rating/Slope 75.1/145 73.3/139 71.2/131 75.6/132 72.1/125

Redhawk golf club uses Recycled wateR foR iRRigation

McCaw

Avenue

Te m e c u l a , C a l i f o r n i a

Practice Green

3500 McCaw Avenue at Las Positas • 805-687-7087 • www.sbgolf.com

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Proudly Managed by CSC golf ManageMent

OF AMERICA

Craig Cliver Head Golf Professional robert Hertzing Course Superintendent

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At Golf ScoreCards, Inc. our job is to design great-looking scorecards and to make the process of ordering your scorecards as easy for you as possible. You can contact Golf Scorecards, Inc. by calling us at 800-238-7267 or sending an email to information@golfscorecards.com.

Clubhouse Practice Facility

45100 Redhawk Parkway Temecula, California 92592 (800) 451-4295~www.redhawkgolfcourse.com

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Play is governed by the most current USGA Rules of Golf.

Water Hazards - All lakes are deemed lateral hazards.

Integral Parts - Railroad ties on Hole #16 will be deemed an integral part of the golf course. No relief without penalty.

Immovable Obstructions - Concrete block walls, railroad ties (other than on hole #16) and flower beds adjacent to cart paths are deemed to be a part of the path. Relief without penalty will be taken under Rule 24-2.

The cart path behind the 18th green is deemed to be out of bounds unless otherwise defined.

27330 N. Tourney Road, Valencia, CA 91355 • Golf Shop: 661.287.1880 • Office: 661.254.4401 MEMBERS ONLY

Valencia Country Club Course Designed by: Robert Trent Jones, Sr.

Outstanding Quality Super Fast Turnaround Competitive Pricing

800-238-7267

www.golfscorecards.com

PROGRAM MAGAZINE MAY 2012

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6. Steps and paths leading from the putting green to the next

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5. Out of Bounds is defined by inside edges at ground level of white stakes, perimeter fence posts, and stone walls on #13, 15, 16 (right side and rear only).

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Pete Dye Challenge Course

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The Pete Dye Challenge Course opened in 1988 and is a true test for all golfers. The course features rolling fairways, elevated greens, classic deep bunkers and Pete Dye’s trademark railroad ties marking treacherous water hazards.

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• If you are waiting for new ratings or have unexpectedly run low on scorecards, your vendor should offer printing options for a short run that can be printed very quickly. Golf ScoreCards, Inc. can print and ship digitally printed cards that look just like your regular scorecard in quantities as low as 500 with a two-day turnaround.

4. Hole #10 - Canyon is a water hazard from which play is not permitted. Drop area across canyon, playing three.

3. water Hazards are defined by yellow lines and yellow stakes. Lateral water hazards are defined by red lines and red stakes. Hole #8 - Water Hazard - for a ball that last crosses the water (yellow line) hazard the optional drop circle on #9 Championship tee may be used.

2. embedded Ball rule is in effect through the green.

ASSOCIATION

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1. Staked Trees - Trees with red stakes, ball must be lifted and dropped without penalty. White stakes, relief without penalty may be taken from stake and supports only.

Š Golf ScoreCards 3/2008 1 800 238-7267

OF AMERICA

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Hole #1 - To avoid injury, balls coming to rest on the #9 tee or fairway must be played to the right of the white post to #1 fairway not over #9 tee or #8 green. If ball lies past line of two white posts, a drop area is provided.

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SPONSORHIGHLIGHT

U.S.G.A. AND THe fOllOwING lOCAl rUleS SHAll GOverN PlAy:

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Robert J. Scarpati, Jr. The Rules of the united states Golf association govern all play.

PGA Head Professional In addition, the following local rules are in effect: • Out-of-Bounds: defined by white stakes. • Water Hazards: defined by yellow stakes. Rule 26-1.

Dave Rosenstrauch • Lateral Water Hazards: defined by red stakes. Rule 26-1.

GCSAA Superintendent • Rock Wall bordering the green on Hole 17: no relief. • Yardage: 100 yards Red Plaque Red Flag - Front 1/3 of Green 150 yards White Plaque White Flag - Middle 1/3 of Green 200 yards Blue Plaque Blue Flag - Back 1/3 of Green • Dress Code: Proper golf attire is required at all times. Shirts with collar, pants or Bermuda shorts, at least midthigh in length, are required for play. No denim will be permitted. Golf shoes with non-metal spikes are required.

Proper attire will be determined at the discretion of the professional golf staff. • Pace of Play: Recommended pace of play for 18 holes is 4 hours and 15 minutes.

COU ER

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LocaL RuLes: usGa Rules will govern all play except as modified by Local Rules as follows:

out of Bounds - defined by white stakes and/or lines and fence lines.

Water Hazards - defined by yellow stakes and/or lines.

Lateral Hazards - defined by red stakes and/or lines. embedded Ball Rule - “Through the green� a ball which is embedded in its own pitch-mark in the ground, other than sand, may be lifted without penalty, cleaned and dropped as near as possible to the spot where it lay but not nearer the hole. see appendix IB. sprinkler Head Rule - a sprinkler head close to the putting green is an immovable obstruction. a player is allowed relief without penalty from a sprinkler head if it interferes with stance or swing or if it interferes with his line and (1) the ball is within 2 club lengths of the sprinkler head and (2) if the sprinkler head is within 2 club lengths of the green. see appendix I-5. coot Fence Rule - The bottom edge of the Coot Fence, when in place, will define the margin of the hazard.

The Coot Fence is an immovable obstruction. If the ball is outside the fence, a player is entitled to relief without penalty. see appendix I-5. etiquette on the course - Courtesy, respect and Fair Play are the cornerstones of golf. Keep up with the group in front of you, rake the bunkers, repair your divots and ball marks, keep carts on the cart paths around tees and greens.

Player assistants will be on the course daily and have the authority to enforce all club rules, maintain pace of play and to ensure that everyone has an enjoyable day. you are expected to keep up with the group in front of you and let faster groups play through. on the front of the card is a guide to help you keep track of your pace.

G

RS

(951) 674-3900 29381 Village Parkway ~ Lake Elsinore, CA 92530 www.linksatsummerly.com

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Please keep up with the group in front of you.

OFESSION A PR

Obey all cart signs. Please keep carts on paths around all tees and greens.

COURSE S

Please repair ball marks on greens and use sand and seed bottles for divots.

OLF

RED STAKES WITH gREEn TopS Environmentally Sensitive Area.

Do not enter. Play as Lateral Hazard.

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WHITE STAKES Out of Bounds.

RED STAKES Lateral Water Hazard (which include all Burns and Water Quality Basins).

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USGA RULES WILL GOVERN ALL PLAY EXCEPT WHERE MODIFIED BY LOCAL RULES ALL YARDAGES MEASURED TO THE CENTER OF GREEN.

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7925 hollisTer AVenue ~ sAnTA bArbArA, cA 93117 (805) 968-1541 • www.sandpipergolf.com

GreG VilleneuVe Director of Golf

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rest room

Golf Digest

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150 Alisal Road, Solvang, CA 93463 • (805) 688-6042 • www.rivercourse.com

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2987 Attest:

Top 25 public courses in The counTry

Golf Digest

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AmericA’s Top 75 upscAle Golf courses plAces To plAy

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Pacific Ocean

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Driving Range

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An inspiring combination 5 beauty 4 as4 of challenge and championship golf brings you to the edge of the Pacific Ocean. With breathtaking ocean and mountain views from every hole, is 454Sandpiper 376 353 truly a memorable 5 experience.

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• You should expect functional, aesthetically pleasing and clean scorecard design. Don’t be satisfied with “good enough.â€? If you’ve had the same design for several years, ask your printer to freshen it up - - or show you a totally new design option. Design service should be free, as it is at Golf ScoreCards, Inc.

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I N I T I A L

1. Out Of bOunds - is defined by inside points of white stakes at ground level and white lines tied to white stakes. A ball crossing big Canyon drive and coming to rest beyond that road on another part of the course is out of bounds.

Par

At Golf ScoreCards, Inc. our job is to design great-looking scorecards and to make the process of ordering your scorecards as easy for you as possible.

N

L.A.C.C.

Dear RR: I know there were golf rule changes this year, how do you keep current. Do you go to Rule’s School?

-David Barnes

ASKTHE RONS 28

David, Thank you for the insightful and topical question.

Ron O’Connor and I yearly attend a PGA-USGA Rules Workshop every year. I have attended over 20 workshops and RO has attended yearly from their inception of about 25 workshops. RO attended the “Great Meeting” in Scotland many years ago, which came up with the oldest rule in golf, Rule 13.

For your information the PGA-USGA Workshops are very thorough and taught by a representative from the PGA and USGA. These instructors represent the highest level of Officials and Rules Educators. These are the representatives who impact the wording and selection of material that are included in the Rules and Decisions Books. The classes are 4 days from 8:00 AM to 5:00 PM, with the last day concluding with a 100-question test taking 3 1/2 hours to complete.

The SCPGA Rules Committee, like our Section, is truly number 1.

It is comprised of highly educated and accomplished business people that have chosen a real interest in the Rules of Golf, and spend countless hours volunteering to make our events, Junior Golf Events, and PGA Qualifying Events 1st class. These stewards of the rules of golf truly represent the “Spirit of the Game of Golf.”

Please note attendance at these workshops is not required but appreciated, the workshops are long in hours, expensive to attend, and truly are mentally draining.

Representing our Rules Committee at one of the 2012 PGA-USGA workshops were: Gary Albin, Larry Brown, John Cochran,

PROGRAM MAGAZINE MAY 2012

Bill Demint, Bob Eichinger, Rob Keller, Paul McNamara, Ron O’Connor, Keith Reinking, Ron Robinson, Sue Ross, Judy Thompson, Tom Wallace, and Gerald Wong.

Special Congratulations to Sue Ross, Gary Albin, and Paul McNamara. These folks scored on this year’s test in the high 90’s, representing the highest in the nation to take the test.

David, thanks for asking, RR Dear RO: A situation occurring in the San Diego State Intercollegiate at Barona Creek Golf Club last March 22nd & 23rd has been bothering me. Each group of four has two teammates from two different colleges competing together in individual stroke play.

On the sixth hole, Sam (one of the other two team mates) drove his ball into the native grass area 20 yards left of the fairway. After 5 of us (his coach was with our group by then) searched for at least 4 minutes, we found the ball in the deep weeds lying about 18 inches from an old gopher mound that had been run over by a vehicle, flattened out and was now only 1 inch high.

Sam, after consulting with his coach, stated he was going to take relief from the mound and drop his ball within 1 club-length of the nearest point of relief without penalty. Upon hearing this Rick, my teammate, and I both disagreed and told Sam he would have to play the ball as it lies or declare it unplayable because of the condition of the mound (not loose, fresh dirt). At this point, Sam’s coach called for a ruling.

One of the SCPGA officials working the event arrived, told

Sam to take his stance with the club he would most likely use for his stroke and address his ball.

As before, Sam was standing on the OLD mound so the official observed as Sam proceeded to take relief WITHOUT PENALTY. I would appreciate a clarification on this situation.

Thank you, Ryan Dear Ryan, first, I must assure you the official made the proper decision under the Rules of Golf however, you are in the majority when it comes to people who share your feelings in this matter.

In this case, the majority does not rule because under the definition of Abnormal Ground Conditions in SECTION II DEFINITIONS in the USGA Rules of Golf, a hole, cast or runway made by a burrowing animal, a reptile or a bird is an “abnormal ground condition.”

In other words, there is no mention of how the cast must be fresh and/or loose dirt or a minimum height.

Also, RULE 25 ABNORMAL GROUND CONDITIONS Rule 25-1a.

Interference states “Interference by an abnormal ground condition occurs when a ball lies in or touches the condition or when the condition interferes with the player’s stance or the area of his intended swing.”

But, there exists somewhat of a compromise in the Note under Rule 25-1a: “The Committee may make a Local Rule stating that interference by an abnormal ground condition with a player’s stance is deemed not to be, of itself, interference under this Rule.”

In fact Ryan, the SCPGA recommends Head Golf Professionals at courses where the gophers have been over-active to adopt a Local Rule as the USGA authorizes. There have also been PGA Tour Qualifying Tournaments in our Section to use the Local Rule.

SCPGA

MAIL

rightfully so. But how about those that have served for many years loyally that fall just below the level of any of those achievements, even those that have, what are you saying to them?

They have continued to spread the good word about the “Game” but now for some reason fall between the cracks of recognition. Lets face it, in later years they just fade away?

It’s a fact that many elderly members like myself after being active in the association for over 50 years and now slowing down and enjoying life a little more, still value their PGA membership and the association. Many of us still want to be active but can’t for a number of reasons. Some of us can still play but obviously nowhere near the skills we use to enjoy. Almost all of us still enjoy teaching and helping others enjoy the game (whether they want the help or not?) young people, beginners, as that skill and desire never leaves us.

Paul Runyan comes to mind for an old “Fadoogle” type. He was in my mind the true spirit of “the Game” He use to visit friends at the Alisal Ranch Resort and Golf, Solvang CA a couple of times each year. He could not play anywhere near his old skills, but he enjoyed so much getting out there and playing with us also old “Fadoogles” He was always “up” being

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Sincerely, John Hardy, PGA

SCPGAMAIL

Dear Tom, In my opinion the annual meeting lost a golden opportunity to make a statement to older members.

First let me let me see if I have the letter right. A member (over 75) that does not want to play in events, probably because he can’t hit it worth a lick anymore due to his age and physical condition. Meetings, he can’t contribute anymore due to all the changes in our industry, and lets face it he’s heard most of it all before a zillion times and its embarrassing when he “Nods Off ” during the scintillating meeting?

Teaching, all the time he can breathe, stand upright, then he can teach with the best of them, Haney, Harmon, Ledbetter, maybe? In most cases he won’t take a fee for doing so, probably one of the best assets the PGA has for teaching the young one’s. Education, not interested in learning any more because he is old and decrepit and lets face it what’s he going to do with it any way.

So now the PGA says, go away and for going away it will only cost you $76 bucks a year? Are you kidding?

The PGA rewards members for winning golf tournaments, or excellence in other areas, merchandising, club fitting, obviously teaching, service on the many committees and boards, and,

around golfers. Loved to talk about the game and most of all loved to teach. Everyone loved Paul. He was “Priceless.”

My point of this letter is that there are many PGA members like him, in our association, maybe not as famous as Paul, certainly nowhere near his credentials, but they all spread the good word about golf.

They are a credit to the game they continue to want to be around golf, and in most cases as I said before, give of their time and talents for free. Why? Because of their love of the game, being a PGA member and most importantly mingling with their fellow “Pro’s” whenever they can.

The PGA of America and all sections should reward that loyalty in my opinion. Not just pay $76 bucks, keep your badge but go away?

I may be missing something but it seems like it is sending the wrong message. There is another way to recognize long time serving members of the PGA. Reward long serving members by eliminating the dues after 50 years.

The cost to PGA of America is minimal. It would say to long serving PGA members, the association appreciates your past service, “Thank You” “Well done my Long and Faithful Servant” (I got that from Fr. Coropi) but you get the point.

Those members that do not want to participate in anything can still remain as non-active members, they would not need a classification change, and they would still be welcome, best of all “No Dues”. Now that’s a real way to reward “Loyalty.”

Please understand my comments are not intended to alienate the good intention of those that wanted this change, but this old “Fadoogle” feels there was another way to go. Perhaps one day my remarks will come to fruition?

WRITE TO US Please submit any concerns or statements you would like to be heard. Your submission must include the author’s name, email address, and phone number.

Email to blockard@pgahq.com

Diamond Partner of The Golden State Chapter of the CMAA

SOUTHERN CALIFORNIA PGA PROGRAM

PROGRAM MAGAZINE MAY 2012

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the DATE

NOTABLE UPCOMING EVENTS IN THE SOUTHERN CALIFORNIA SECTION

CLUB CAR PROFESSIONAL OFFICIAL May 14 | Palos Verdes Golf Club WOMEN’S SCPGA PLAY DAY 1 May 17 | Toscana Country Club SCPGA MATCH PLAY CHAMPIONSHIP May 21-23 | Rancho San Marcos

Four Ball Championship winners Paul Kim, Daniel Shin

SUMMER MEETING AND PRO-PRO SCRAMBLE June 4 | Wood Ranch Golf Club

YAMAHA SENIOR - JUNIOR CHAMPIONSHIP April 16 at Oak Valley Golf Club

WOMEN’S SCPGA PLAY DAY 2 June 12 | Sunset Hills Country Club CLEVELAND/SRIXON PRO-SCRATCH CHAMPIONSHIP June 18 | Saticoy Country Club WOMEN’S SCPGA PLAY DAY 3 July 12 | Rancho Santa Fe Golf Club

1 Tim Bauman, Brad Sherfy, -7, 65, $1,500 Moorpark Country Club, Harbor Golf Practice Center 2 Butch Sheehan, Dave Madziasz, -7, 65, $1,150 First Tee of Coachella, La Quinta Resort and Club - Mountain T3 Art Schilling, Nathaniel Willams, -6, 66, $815.00 The Plantation Club T3 John McFarland, Paul Dietsche, -6, 66, $815.00 The Palms Golf Club, Redlands Country Club T3 Gregory Casagranda, Bob Knee, -6, 66, $815.00 Encinitas Ranch Golf Course, Aviara Golf Club

CLUB CAR AGGREGATE SERIES - SD Jan 9 at El Camino Country Club

TOURNAMENTRECAPS

1 Chi Choi, La Mirada Golf Course, -4, 68, $1,300 2 Gregory Casagranda, Encinitas Ranch Golf Course, -1, 71, $1,000 T3 John Gray, The Crossings at Carlsbad, E, 72, $443.75 T3 Scott Heyn, Black Gold Golf Course, E, 72, $443.75 T3 Chris Starkjohann, Torrey Pines Golf Club, E, 72, $443.75 T3 Mike Fergin, Mesa Verde Country Club, E, 72, $443.75 T3 Brad Stormon, Morongo Golf Club, E, 72, $443.75 T3 Jon Fiedler, Las Posas Country Club, E, 72, $443.75 T3 Mike Miles, Virginia Country Club, E, 72, $443.75 T3 Tim Parun, Sail Ho Golf Club, E, 72, $443.75

CLUB CAR AGGREGATE SERIES - LA Feb 6 at Mesa Verde Country Club T1 T1 T3 T3 T3

Jon Fiedler, Las Posas Country Club, +1, 71, $1,085 Thomas Gardner, Bel-Air Country Club, +1, 71, $1,085 Matt Viguerie, Mission Viejo Country Club, +2, 72, $626.67 Scott Mahlberg, Stadium, +2, 72, $626.67 Roger Gunn, Tierra Rejada Golf Club, +2, 72, $626.67

CLUB CAR AGGREGATE SERIES - NATIONWIDE March 5 at Bear Creek Golf Club T1 Thomas Gardner T1 Gregory Casagranda 3 Michael Diette

FOUR BALL CHAMPIONSHIP March 26 at Yorba Linda Country Club 1

Paul Kim, Daniel Shin, -6, 65, $1,300 Navy Golf Course 2 Jon Fiedler, Chris Starkjohann, -6, 65, $1,000 Las Posas Country Club, Torrey Pines Golf Club T3 David Podas, Thomas Gardner, -5, 66, $770.00 Bel-Air Country Club T3 Scott Miller, Steve Holmes, -5, 66, $770.00 North Ranch Country Club

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Yamaha Senior - Junior Winners Tim Bauman, PGA and Brad Sherfy, PGA

PROGRAM MAGAZINE MAY 2012

CSO QUALIFYING - CLASSIC CLUB May 24 | The Classic Club CSO QUALIFYING - REDHAWK June 13 | Redhawk Golf Club CSO QUALIFYING - LA PURISIMA June 20 | La Purisima Golf Course CSO QUALIFYING - LOS SERRANOS June 26 | Los Serranos - South CSO QUALIFYING - TUKWET CANYON #1 July 10 | Morongo Golf Club at Tukwet Canyon CALIFORNIA STATE OPEN July 16-19 | Morongo Golf Club at Tukwet Canyon

SCPGA HIRES ENTHUSIASTS The SCPGA hires Amy Stadelman, Tournament and Event Coordinator, Breanne Lockard, Communications Manager, Joe Mentz, Growth of the Game Intern, and Thomas Camaione, Junior Golf Coordinator. Stadelman will oversee the administration of section tournaments, AAA Program, and Chapter correspondence while Lockard is responsible for all promotion of SCPGA golf professionals, public and media relations, social media, print media, and SCPGA.com. Camaione is responsible for assisting in supervising junior golf field staff, monitoring Junior Tour rules and regulations, coordinating Junior Golf tournaments, and maintain Blue Golf for Junior Golf, while Mentz will assist Alexandra Tegels through Growth of the Game coordination, administration, promotion, tracking, and working with local golf facilities to coordinate volunteers and promotions.

Jeff Johnson, PGA with Donna Orender at the Golf Industry and Business Summit

through the decades, building your brand through promotion & social media, student analysis, and technology. The outdoor session featured RFK Training founder Roy Khoury, along with Todd going through the importance of fitness, mobility, and stability. Todd went through the fundamentals of chipping, putting, and full swing while using the attendees for the demonstrations.

Thank you to Todd Anderson, PGA, Fletcher Pavin and the entire team from Titleist for helping make this year’s event a complete success.

Thank you also goes out to Roy Khoury from RFK Training, Mike Kinsrud, PGA from Orange Whip Trainer, Mark Wishner from Sun Safe Tee, Pure Grips, and Pepsi for supporting this year’s event. A special thank you also goes out to PGA Head Professional Tom Sargent and the entire staff at Mesa Verde Country Club for hosting the event. We also want to mention that this event would not be possible without the support and dedication of our SCPGA Teaching Committee and the efforts of co-chairman Bill Hulbert, PGA and John Mason, PGA

THE TITLEIST SPRING TEACHING SUMMIT RECAP The Titleist Spring Teaching Summit was held April 23 at Mesa Verde Country Club.

This year’s Summit showcased the 2010 PGA National Teacher of the Year Todd Anderson, PGA. Todd is the Director of Instruction at Sea Island Golf Learning Center and was named the 2010 PGA Teacher of the Year by PGA of America. He has 24 wins by students on Todd Anderson, PGA at The Titleist Spring Teaching Summit PGA/Nationwide Tours since 1994 Upcoming Rules Seminars/ and 12 students have been named Collegiate All-Americans. He is a Bootcamps contributing teacher to Golf Digest, The SCPGA will host four Rules and is the 11th ranked instructor on Seminar & AAA Boot camps this Golf Digest’s list of “America’s 50 summer and are open to all PGA Greatest Teachers.”

Members and Apprentices. The dates This year’s Titleist Spring Teaching will include June 6 at Morongo Golf Summit was broken up into indoor Club, June 7 at Saticoy Country Club, and outdoor sessions with Todd and June 14 at El Camino Country Anderson. In the morning session, Club. Visit scpga.com to sign-up and Todd focused on golf instruction additional bootcamp dates.

PROGRAM MAGAZINE MAY 2012

SECTIONNOTES

GOLF INDUSTRY AND BUSINESS SUMMIT MARKED A SUCCESS The Golf Industry and Business Summit (GIBS) was held March 19th, 2012 at the Ontario Convention Center. The day’s events focused on the industry-wide initiative of Golf 2.0 and how to drive new players, reconnect with the lapsed, and retain and strengthen the core. Ideas and best practices were shared among the 120 members who attended.

The day began with the Golf 2.0 session with Darrell Crall, Senior Director of Golf 2.0, PGA of America and Nikki Gatch, Regional Player Development Manager, PGA of America. From there members heard from Rick Sessinghaus, PGA and Billy McKinney, PGA, John Ortega, PGA, and Brett Massingham, PGA in a Teaching 2.0 session. During lunch, Donna Orender, a Golf 2.0 Consultant with PGA of America, provided a powerful presentation on how to attract more females to the game. The Spring Meeting also saw Heather Andrews of PGA America present information of PGA member benefits. The final presentation

of the day was from Mike Carran, President and Owner of Konvert Golf Marketing.

Thank you to Darrell, Nikki, Rick, Billy, John, Brett, Donna, Heather, and Mike for all they were able to contribute to creating a successful day of education for our members.

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