PROgram Magazine - January/February 2014 by Southern California PGA

VOLUME 41 | ISSUE 1 | JANUARY/FEBRUARY 2014

THE OFFICIAL MAGAZINE OF THE SOUTHERN CALIFORNIA PGA

ALWAYS AN ALTRUIST, NOW A RECIPIENT SOUTHERN CALIFORNIA PGA PROFESSIONAL JOE GROHMAN IS NAMED THE 58TH GOLF PROFESSIONAL OF THE YEAR

90th Anniversary

DIFFERENT FOR LONGER’S SAKE RORY McILROY

NIKE GOLF STAFF ATHLETE

NIKE COVERT 2.0 FAMILY DRIVER. FAIRWAY. HYBRID

SEAN BEALL SAN DIEGO / ORANGE COUNTY 1-503-703-0331 SEAN.BEALL@NIKE.COM

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DAVID FINLEY PALM SPRINGS / TEMECULA 1-760-578-4157 DAVID.FINLEY @ NIKE.COM

IRA BERMAN LA NORTH / SANTA BARBARA / BAKERSFIELD 1-818-300-7672 IRA.BERMAN @ NIKE.COM

contents

PRESIDENT’S MESSAGE 04 CONSIDER THIS...

SPONSOR DIRECTORY 06 YOUR VALUED SCPGA SPONSORS

SECTION REPORT 07 SCPGA COMMUNICATIONS

SET THE PACE

WOMENS MATCHES 24 THE SOUTHERN CALIFORNIA

NORTH/SOUTH CUP MATCHES

PGA MEMBER SPOTLIGHT 26 JORGE BADEL, PGA

EMPLOYMENT CONNECTION 08 EMPLOYMENT OPPORTUNITIES

UPDATED LAWS 27 2014 BRINGS NEW CALIFORNIA

WITH GOLF MANAGEMENT COMPANIES

LAWS

PLAYER DEVELOPMENT 09 YEAR IN REVIEW NEW MEMBERS 10 WELCOME TO THE SCPGA

JUNIOR GOLF 29 THE SCPGA JUNIOR TOUR &

GARB, INC. ANNOUNCE PARTNERSHIP IN 2014

FAMILY

SPONSOR HIGHLIGHT 30 FIRST TEE PROMOTIONS,

ANNUAL MEETING 12 2013 PROVIDED A

ULTIMATE PAYMENT SOLUTIONS, MIZUNO, GOLF BUDDY, BRIDGESTONE

MEMORABLE SCPGA CLUB CAR ANNUAL MEETING

GOLF PROFESSIONAL OF THE YEAR 14 JOE GROHMAN HONORED AS SCPGA GOLF PROFESSIONAL OF THE YEAR

PINEHURST CHAMPIONSHIP 15 GORMLEY/MURPHY &

FIEDLER/LEY SHARE TITLE

DISTRICT 11 DIRECTOR 17 YEAR END REPORT FROM YOUR DISTRICT 11 DIRECTOR

LEADERSHIP COLUMN 18 FIVE KEYS TO EFFECTIVE

CHAPTER CORNER 34 SCPGA CHAPTER UPDATES

SCPGA CRACKER BARREL February 20 | Chevy Chase Country Club

FOUNDATION SHOOTOUT February 24 | The Riviera Country Club

SCPGA FOUR-BALL CHAMPIONSHIP March 3 | Palos Verdes Country Club

WOMEN’S TEAM CHAMPIONSHIP March 6 | Aviara Golf Club

GOLF INDUSTRY & BUSINESS SUMMIT March 17 | Ontario Convention Center

TPS SERIES - SATICOY C.C. March 24 | Saticoy Country Club

TEACHING COMPETITION April 6 | Morongo Golf Club at Tukwet Canyon

SCPGA SENIOR-JUNIOR CHAMPIONSHIP April 7 | Sycuan Golf Resort

ASSOCIATION NEWS 36 USGA, GCSAA, EWGA

WOMEN’S PLAY DAY 1

ASK THE RONS 37 YOUR RULES QUESTIONS.

SCPGA CRACKER BARREL

ANSWERED.

TOURNAMENT RECAP 38 TOURNAMENT RESULTS SECTION NOTES 39 NEWS & NOTES FROM THE

April 8 | Mountain Vista Golf Club

April 9 | SCPGA Headquarters

SCPGA PATRIOT PROFESSIONALAMATEUR CHAMPIONSHIP April 23 | Toscana Country Club

SCPGA SPRING TEACHING SUMMIT April 28 | Tustin Ranch Country Club

SCPGA OFFICE

FEATUREDCONTENT

the DATE

NOTABLE UPCOMING EVENTS IN THE SOUTHERN CALIFORNIA SECTION

PGA WOMEN RETAIN THE CUP

AAA NORTH/SOUTH CUP MATCHES 25 THE SOUTH CAPTURES THE AAA

SAVE

LEADERSHIP

TEACHER’S FORUM 20 WORDS OF WISDOM, PART 2 NEIGHBORHOOD GOLF 21 SOUTHERN CALIFORNIA PGA

NEIGHBORHOOD GOLF FACTS

FALL SUMMIT 22 2013 HELD A FANTASTIC NIKE

GOLF FALL TEACHING SUMMIT

SOUTHERN CALIFORNIA OPEN

23 GORE CAPTURES OAKLEY www.scpga.com

COMPLETE THE 2014 COMPENSATION SURVEY TODAY, RECIEVE 2 MSR CREDITS Complete the compensation survey and receive two MSR points for doing so. The data is vitally important and hopefully you will take the time to complete it. You can access it on PGALinks.com on the employment page. Thank you very much for participating. The information gathered from the survey will assist you and your fellow professionals, improve compensation and benefits in all classifications. All information provided is confidential and used for statistical averages. To access the Compensation Survey, visit PGALinks.com today!

PROGRAM MAGAZINE JANUARY/FEBRUARY 2014

CONSIDER THIS... By SCPGA President, Jeff Johnson, PGA

PRESIDENT’SMESSAGE

Here are a couple of pearls of timeless wisdom from the wonderful book, Hints on the Golf Game, published in 1886 by Horace Hutchinson. As a beginner, do not, as many do, begin your attempts to strike at the ball with a cleek, because an iron club with the unskilled player will cut the turf, “divots”. You will thereby lose popularity with other players on the green. If even with your wooden club, you should cut up the turf, be careful to replace it. Golf is not agriculture. There is every reason to believe that the golf ball is obedient to the laws of physics rather than your prayers or anger. If profanity had an influence on the flight of the ball, the game would be played far better than it is. I love our teaching committee and the work they do on behalf of our PGA Members and Apprentices. As the

very popular and effective Summits continue twice yearly, Bill Hulbert and Billy McKinney, our Co-Chairs, will move forward with more small scale conversations, chapter based, and we will endeavor to reach more Apprentice Professionals with the objective of sharing the wisdom that comes from our many seasoned committee members. You will also see a series of video conversations available on our website and distributed through our Member to Member bi-weekly emails. There could be nothing more powerful than a group of people sharing a collective wisdom born from different experiences and circumstances. It is with that in mind that I’ve asked we go forward aggressively with not only large productions but with comprehensive education designed to share real world experiences through conversation and examples, and especially shared with Apprentices. Please join me in thanking our Bill’s and their committee for the enthusiastic care and professionalism we all have an opportunity to enjoy.

MEET YOUR NEW SOUTHERN CALIFORNIA PGA BOARD OF DIRECTORS At-Large Directors Robin Shelton & D.J. Limardi

Chapter Representatives Mark Wilson & Ross Marcano

2014 SCPGA Board of Directors President - Jeff Johnson, San Bernardino Golf Club Vice President - John McNair, JC Resorts Secretary - Todd Keefer, PGA WEST Honorary President - Jason Taylor, Lorena Ochoa Golf Foundation Director - Bill Hulbert, PGA TOUR Superstore Director - Eric Lohman, Monarch Beach Golf Links Director - Tony Letendre, The Newport Beach Country Club Director - David Foster, Porter Valley Country Club Director - Robin Shelton, Glendora Country Club Director - D.J. Limardi, Sandpiper Golf Club & Rancho San Marcos Golf Course Desert Chapter - Jon Vesper, Westin Mission Hills Resort Inland Empire Chapter - Mike Pearson, Oak Valley Golf Club Metro Chapter - Scott Heyn, Oakmont Country Club Northern Chapter - Mark Wilson, North Ranch Country Club San Diego Chapter - Ross Marcano, Barona Creek Golf Club Independent Director - Susan Roll, Carlsbad Golf Center Independent Director - Tom Wilson, Life Member

Bill Hulbert, PGA 04

PROGRAM MAGAZINE JANUARY/FEBRUARY 2014

Bill McKinney, PGA

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USA

THE OFFICIAL MAGAZINE OF THE SOUTHERN CALIFORNIA PGA

3333 Concours Street • Building 2, Suite 2100 • Ontario, CA 91764 951.845.4653 ph • 951.769.6733 fax • scpgajrtour.com THE SCPGA BOARD OF DIRECTORS OFFICERS Jeff Johnson, President - San Bernardino Golf Club John McNair, Vice President- JC Resorts Todd Keefer, Secretary - PGA West Jason Taylor, Honorary President - Lorena Ochoa Golf Foundation AT-LARGE DIRECTORS David Foster, Porter Valley Country Club • Bill Hulbert, PGA TOUR Superstore, Green River Golf Club • D.J. Limardi, Sandpiper Golf Club & Rancho San Marcos Golf Course • Tony Letendre, Newport Beach Country Club • Eric Lohman, Monarch Beach Golf Links • Robin Shelton, Glendora Country Club INDEPENDENT DIRECTORS Susan Roll, Carlsbad Golf Center Tom Wilson, Life Member - Active CHAPTER REPRESENTATIVES Desert: Jon Vesper, Westin Mission Hills Resort Inland Empire: Mike Pearson, Oak Valley Golf Club Metro: Scott Heyn, Oakmont Country Club Northern: Mark Wilson, North Ranch Country Club San Diego: Ross Marcano, Barona Creek Golf Club PGA GOVERNANCE DISTRICT 11 DIRECTOR Bill Hulbert, Green River Golf Club, PGA TOUR Superstore - Southern California Section PGA OF AMERICA PRESIDENT - Ted Bishop, The Legends Golf Club - Indiana Section VICE PRESIDENT - Derek Sprague, Malone Golf Club - Northeastern New York Section SECRETARY - Paul Levy, Toscana Country Club - Southern California Section

PMS 2767

SPONSORDIRECTORY

Official Radio of the Southern California PGA

SCPGA SECTION STAFF Tom Addis III, PGA, Executive Director/CEO, scpgata@aol.com David Myrdahl, Foundation & Operations Director, dmyrdahl@pgahq.com Rob Keller, Director of Competitions and Rules, rkeller@pgahq.com Andrew Zeller, Director of Junior Golf & Golf in Schools, azeller@pgahq.com Sharon Curfman, Membership, scurfman@pgahq.com Breanne Lockard, Communications Manager, blockard@pgahq.com Alexandra Tegels, Player Development Manager, ategels@pgahq.com Kristy Custer, Finance/Office Manager, kcuster@pgahq.com Amy Stadelman, Programs and Events, astadelman@pgahq.com Dave Kuhn, Tournament Operations Coordinator, dkuhn@pgahq.com Matt Gilson, Player Development Coordinator, mgilson@pgahq.com Mike Mowry, Assistant Junior Golf Director, mmowry@pgahq.com Max DeSpain, Junior Golf Manager, mdespain@pgahq.com Christopher Gilkey, Junior Golf Manager, cgilkey@pgahq.com Kevin Smith, Junior Golf Manager, ksmith@pgahq.com Kristine Lorencz, Section Administration, klorencz@pgahq.com PGA PLAYER DEVELOPMENT REGIONAL MANAGER Nikki Gatch, PGA 760.534.1370 • ngatch@pgahq.com PGA EMPLOYMENT CONSULTANT Ken Ferrell, PGA 951.894.5024 • kferrell@pgahq.com

THE PROGRAM VOLUME 41 • ISSUE 1 • 2014 JANUARY/FEBRUARY ISSUE

The Program is produced by the Southern California PGA. The Program is distributed free to members and affiliates of the SCPGA seven times a year. The articles and other information contained within this publication are informational and do not necessarily represent the views or opinions of the SCPGA. The SCPGA assumes no responsibility or liability for claims made for or by any product in this publication whether reported or advertised. Reproduction in whole or in part without permission of the SCPGA is prohibited.

PROGRAM MAGAZINE JANUARY/FEBRUARY 2014

www.scpga.com

SCPGA Communications

SET THE PACE By SCPGA Executive Director and CEO, Tom Addis III, PGA

The Section’s strategy is to promote our PGA professionals and their facilities.

and human interest stories. We publish and distribute the PROgram to various recipients throughout California and across the country, as well as our Section PGA professionals and their facilities. The Section's strategy is to promote our PGA professionals and their facilities through the PROgram, as well as other media outlets. Speaking of other media, the SCPGA recently partnered with the SCGA on an extensive media program for the newly created SCGA TV, their new digital course directory, and FORE Magazine. The SCGA has always done a great job in featuring our PGA professionals. Through this new partnership, the SCPGA will have a video swing tip each week on SCGA TV as well as embedded on the scga.org homepage, in the Course Directory, and featured in their bi-monthly e-newsletter. We will also have a full-page swing tip in the four www.scpga.com

Sharon Curfman, Membership; Kristine Lorencz, Jr. Golf & Section Administrator; Kristy Custer, Finance/ Office Manager; Amy Stadelman, Foundation Programs and Events; David Kuhn, Tournament Operations Administrator; Matt Gilson, Player Development Coordinator; Daniel Hale, Player Development & Jr. Golf; Mike Mowry, Assistant Jr. Golf Director; Max DeSpain, Jr. Golf Manager; Chris Gilkey, Jr. Golf Manager and Kevin Smith, Jr. Golf Manager. We also have a group of field staff working with Jr. Golf and Player Development that provide us with great support to enhance those activities. Thanks to President Johnson, our SCPGA Officers and Board of Directors, all of our PGA professionals, sponsors, past presidents and friends throughout the golf business for the support and opportunity to continue making golf and our PGA professionals successful.

Daniel Adkins, PGA; Sungmin Ahn, PGA; Brook Bell, PGA; Casen Burwell, PGA; Jeffrey Corradino, PGA; Michael Feeney, PGA; Jason Hoth, PGA; Shuji Inada, PGA; Michael Kelly, PGA; Reeve Krikke, PGA; David Magdziasz, PGA; Jason Marner, PGA; Robert Mendoza, PGA; Richard Mountford, PGA; Amy Nordeen, PGA; Kyle Oliver, PGA; Sean Penny, PGA; David Sloane, PGA and Matthew Wood, PGA

RETURNING MEMBER Tim Keenan, PGA

NEWLY REGISTERED & RE-REGISTERED APPRENTICES

Steven Ayala, Jayme Backos, Evan Biundo, Andrew Brehm, Robert Brewer, Inwoo Cheon, Nicholas Christenson, Petra Cole, Lawrence Correa, James Dalthorpe III, Jonathan Fleming, Justin Hill, Gary Johnson, David Kulla –Mader, Andrew Larkin, Carrie Morris, Donald Pawloski, Larry Peterson, Benjamin Smithers, Timothy Tait, Andrew Vosburg

NEW QUARTER CENTURY MEMBERS Michael Kinlay, PGA; Ron Cropley, PGA; David Emerick, PGA; Scott Johnson, PGA and Alan Ochiai, PGA

NEW HALF CENTURY MEMBERS Eddie Jones, PGA and Ray Catan, PGA

DECEASED MEMBERS

Eva Sallgren, PGA - 11/23/13, age of 49 Emil Scodeller, PGA - 1/13/14, age of 83

MOVING UP

Jin Bae, PGA Links at Victoria

A-14

Bruce Burroughs, PGA Bakersfield Country Club

A-4

Dale Butler,PGA Indian Wells Country Club

A-4

John Chung, PGA Los Coyotes Country Club

A-13

Peter LaCoursiere, PGA The Plantation

A-1

Clint Whitehill, PGA La Jolla Country Club

A-1

Todd Wade, PGA Borrego Springs

A-1

Scott Heyn, PGA Oakmont Country Club

A-13

Jeff Johnson, PGA San Bernardino Golf Club

Co-Owner

Greg Casagranda, PGA The Hodges

A-14

Michael Feeney, PGA Heritage Palms

A-1

Russ Onizuka, PGA Black Gold Golf Club

A-13

WELCOME WAGON

Tate Stull, PGA Gary Nutt, PGA Jim Ragan, PGA Matthew Stottern, PGA Ronnie Pfaefflin, PGA Russ Onizuka, PGA David Nesbitt, PGA Sean Donigan, PGA Adam Syverson, PGA Justin Freudenburg, PGA Joseph Glander, PGA Tucker Campbell, PGA Branden Zett, PGA Ryan Weber, PGA Russell Herndon, PGA Frank Nomumra Gavin Parker, PGA

Southwest Unaffiliated Northern Texas Colorado Connecticut Northern Cal Northern Cal Utah Pacific NW Minnesota Michigan Colorado South Florida Michigan Colorado Northern Cal Northern Cal

SECTIONREPORT

“

print issues of FORE Magazine. Again, with the priority of exposing our PGA professionals and their facilities. We also are an annual sponsor for Fox Sports Network TV Team Golf Championship program with SCPGA Past President Andy Thuney as the host. The Section will also continue to use Southland Golf Magazine, California Golf Magazine, PGA Magazine, San Diego Magazine, as well as social media to promote the PGA, our PGA professionals and their facilities. I would like to take this opportunity to publicly thank our terrific staff at the SCPGA. Thanks to David Myrdahl, Foundation Director & Operations Director; Rob Keller, Director of Competitions & Rules; Andrew Zeller, Director of Junior Golf and Golf in Schools; Alexandra Tegels, Player Development Manager; Breanne Lockard, Communications Manager;

“

We are very lucky in the Southern California PGA that we have the opportunity to publish a wonderful magazine, The PROgram, along with our regular email newsletters Member2Member, The SCPGA Foundation Newsletter, the Tournament Tribune and regular news from our Section sponsors and partners. Our PROgram Magazine is a topquality publication that will have anywhere from 32-48 newsworthy and colorful pages as evidenced by this issue. The PROgram includes stories, features and "blurbs" about our PGA professionals, tournament results, award winners, allied organizations, rules of golf, our sponsors, best business practices

NEW MEMBERS ELECTED

Employment Opportunities with

GOLF MANAGEMENT COMPANIES By PGA Employment Consultant, Ken Ferrell, PGA

Would you be interested in one day being a golf professional, general manager, or maybe even an executive with a golf management company?

EMPLOYMENTCONNECTION 08

Having worked for three golf management companies during my career, the experiences have given me at least an educated view of what it’s like to work for a management company and what they look for in golf professionals, general managers and executives. Let’s look at why golf management companies are important to our industry and then you can decide if the corporate structure fits within your career aspirations. The golf industry has changed dramatically in the last five years. Many golf courses have been built without attention to a focused business model, supply exceeds demand in many markets, and courses have been opened as amenities to residential developments, or as a personal investment for individuals who had success in other industries. Today, with intense competition for player participation, cash flows are strained, expenses reduced and the golfer experience is eroded, resulting for some in a downward spiral as a failing business. Historically, many golf course management people grew in the industry from the golfing side, as a player or instructor with an absence of focused marketing and business system training. Business suicide is doing things the way you always did them and expecting different results. Future golf operational success is a very sophisticated business requiring disciplined well-developed management systems. A focus on yield management, technology driven marketing, human resource management and business systems training are critical and mandatory. A golf management company may be the ideal solution for many golf courses with their vast resource base. No two management companies are the same. Like great touring professionals, the best management companies play to win using sound business fundamentals and their own corporate personalities and specialized skills. They want their managers to be business-minded professionals that PROGRAM MAGAZINE JANUARY/FEBRUARY 2014

think like owners; possess skills that include budget and financial analysis, have experience in sales and marketing, membership and player development, excellent leadership qualities, and a solid understanding of return on investment. Many things go into the make up each company’s corporate personality. These include market segment, size, region, leadership styles, objectives and operational principles. The corporate personality is what makes each company unique. You are also unique, and your skills and leadership style might be perfect for positions with one company, but might not be a fit with another. One important goal to understand is that the primary goal of a management company is to generate a healthy return on investment. So, if you join the team at one of their facilities, you will be expected to play a role in achieving those financial results. That doesn’t mean you won’t be expected to run great golf tournaments, keep the golf shop merchandise attractive, and deliver great customer service, because those are the vehicles necessary to achieving financial success. When seeking to fill an open position, most management companies look first within their own ranks. From the company’s perspective, this reduces costs associated with hiring and relocation and assures that new professionals in top facilities will have a short learning curve. Companies that promote from within tend to have better success in keeping people in assistant professional and entry-level head professional positions. Even though they look first within, most companies will consider professionals who do not have management company experience. This helps keep a supply of fresh ideas…and it’s not always bad to have someone speak up and ask “Why do we do it this way?” Compensation for managementcompany professionals and managers may not seem as high as other offerings. Generally this is because they do not front load compensation, rather offer bonuses based upon performance. Bonuses can often be substantial if earned. Benefits offered by companies

are usually fairly comprehensive. And for those who produce results and demonstrate leadership skills, there are opportunities to move to a larger producing facility or a more desirable location. There are increased opportunities for advancement in moving to regional positions and bringing home higher compensation. Many companies have a regional director of golf, a regional golf course superintendent, regional general manager, etc. Most serve in a position at their home club while sharing knowledge and expertise with others in their region. Successful regional managers who have exceptional leadership skills can have the opportunity to move up to corporate executive positions. These are well compensated positions that offer the additional perks of traveling to interesting golf locations and meeting with decision makers. If you are interested and think employment with a golf management company would position you to achieve your long-term career goals, be sure to update your PGA CareerLinks Profile. Many of the companies see the value of using the CareerLinks service to generate candidates. Next, update your resume. There are several new revisions on PGALinks.com and your regional PGA employment consultant will be happy to review it and offer suggestions. And finally, monitor the websites of the companies you would be most interested in. Most of them post open positions and accept resumes and applications on their website. Employment with a management company does not restrict your future opportunities to working only within that segment of the golf business. In fact, the skills you will develop will actually enhance your marketability and potentially open up other doors in the future. Whether you choose to become employed or not with a golf management company, consider attending the SCPGA Business of Golf Workshop Series to learn some of sound business principles that golf management companies represent. www.scpga.com

YEAR IN REVIEW By PGA Player Development Manager, Nikki Gatch, PGA

www.scpga.com

etc.)? If the latter sounds like a more fun approach to increasing revenue at your facility, while at the same time involving the PGA Professionals on staff, the PGA has incredible tools and resources to help you accomplish this. Of course, there are flagship programs like Get Golf Ready and PGA Junior League Golf that you can benefit from the national exposure and promotion of, but tools like the exposure to consumers through the PGA Program Manager built on ACTIVEWorks, and the new Creative Resource Center on PGALinks, with professional templates of flyers, emails, newsletters, and other promotional materials, provide a great way to promote and market the great programs you are offering. Most of the player development programs I see that do not succeed, are usually due to lack of awareness. Simply put, people can’t participate in programs they don’t know exist. An untapped area for great potential growth in customers, is a Corporate Get Golf Ready program. Over the last few months, we have been pairing local corporations with facilities to offer GGR for interested employees as a tool to increase outings and create sustainable player development programs. A step by step resource, from how to make initial contact, sending surveys to gauge the interest level, to implementation, and follow up, is developed and ready for your use. By offering these classes, you can easily attract 20-50 new customers to your facility (depending on the number of classes you offer), which will equate to not only the initial revenue for the Get Golf Ready class, but the residual income following the classes (additional instruction, green fees, f&b, merchandise, etc.), not to mention the loyalty and relationship building you and your staff can build with these new customers. Player Development and growing the game is nothing new to any of us. It is what our Association was founded on. But now, more than ever, it needs to be an integral part of the planning and vision for you as a professional, and for your facility. Done correctly, and with engaged professionals, player development programs can be one of the biggest revenue generators for you at your facility.

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PLAYERDEVELOPMENT

Our Section has seen some nice growth in the area of Player Development over the last 12 months. Professionals that have actively participated in player development programming at their facilities have seen the benefits of increased play, excitement, and incremental revenue. I would especially like to recognize and congratulate our Section Player Development Award Winner, Lawrence Gilbert, PGA Director of Player Development at Coto de Caza Golf & Racquet Club. After completing a detailed case study on the programs Lawrence was conducting at the facility, we were able to validate that due to efforts with player development, the facility realized an increase in revenue over $250,000 during 2013. This is just one example of many that tells the story of the impact our professionals are having at their facilities. It is important for us as Professionals to grasp the concept of what “Player Development” really means. It may mean different things to different people. Some may look at it as offering a complimentary clinic once a month. Others may define it as hosting several junior golf camps during the summer. These are all certainly great examples of player development, and are encouraged. To me, the definition of player development is “Growing the game while at the same time, growing your business, and validating your importance as a PGA Professional to the success of your facility”. Player development is a great way to increase your/your facility’s revenue, while doing something you love. I would challenge you to evaluate if every player development program or effort being conducted at your facility not only introduces the game, but also is validated by either increased revenue or increased rounds, or both. I’ll pose this question: would you prefer to sit at your desk and crunch numbers to figure out how to increase rounds at your facility, or would it be more fun to develop a sustaining instruction program that integrates on-course time, developing in increased lesson revenue, and ultimately increased rounds (green fees, F&B, merchandise,

All-Weather

Ed Budz SAN DIEGO & THE DESERT c: (951) 595-0268 | f: (951) 972-4412 ed.budz@cuttersales.com

Ryan Nolz LOS ANGELES & ORANGE COUNTY c: (310) 985-9102 | f: (310) 356-3546 ryan.nolz@cuttersales.com

PROGRAM MAGAZINE JANUARY/FEBRUARY 2014

Welcome to the Southern California

PGA FAMILY

Nine new PGA members attended the December 4, 2013 orientation at SCPGA Headquarters. Below includes their facility, classification, and why they became a PGA Professional. Ricardo Castillo A-8 Redhawk Golf Club My main motivation for becoming a PGA professional is to help grow the game of golf through quality golf instruction.

Noah Frochtzwajg A-6

NEWMEMBERS

To have the great fortune of making a career out of a game that brings so much joy to so many lives.

Brian Haggett Western Hills Country Club A-1 To further my career in the golf business. My love of the management side of the golf business has led me to this point.

PROGRAM MAGAZINE JANUARY/FEBRUARY 2014

Tim Keenan A-8 GolfTEC San Diego I love to teach!

James Mundy A-8 The Hideaway Club I grew up loving the game and wanted to make my career something I enjoyed doing.

Reeve Krikke A-8 Indian Ridge Country Club To further my career as a golf professional, to promote the game of golf, and hopefully obtain a position as head golf professional.

Christopher Valeriano A-8 Big Canyon Country Club The main reason was my father. He taught me the game. Through him, I was taught many lessons in life; not only the game. I want to help others in the same way.

Richard Mendoza A-8 Marbella Country Club To enhance my career as a PGA professional through teaching students the game of golf through life, and respecting the game.

Erik Wilson A-1 The Grand Golf Club I am motivated in becoming a PGA professional to surround myself around a game I know and love. I look forward to growing the game of golf, becoming a mentor for future members and being involved within my local chapter. www.scpga.com

Hits the sweet spot.

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Based on cumulative estimates through CY11.

2013 Provided a Memorable

SCPGA CLUB CAR ANNUAL MEETING

ANNUALMEETING

The Southern California PGA President’s Dinner and Southern California PGA Club Car Annual Meeting took place at North Ranch Country Club on December 8-9, 2013. The meeting was a magnificent success with 250 people in attendance. SCPGA President Jeff Johnson will serve another year in that capacity and will be joined as an officer of the Southern California PGA by John McNair, of JC Resorts, as Vice President, moving up from the Secretary position. Todd Keefer, from PGA WEST, will take the seat as the SCPGA Secretary and join Mr. Johnson and Mr. McNair as the Officer team for the Southern California PGA. Jason Taylor, immediate past president, serves as Honorary President for 2014. During the meeting, elections were held for two At-Large Board of Director positions. Robin Shelton of Glendora Country Club was newly elected to serve a three-year term as a director for the Section and Tony Letendre of Newport Beach Country Club, an incumbent, was elected for a repeat three-year term as a director. Mr. Shelton and Mr. Letendre join fellow directors including PGA professionals Bill Hulbert, David Foster, Eric Lohman, Susan Roll, Tom Wilson, Jon Vesper, Mike Pearson, Scott Heyn, Mark Wilson, and Ross Marcano.

2013 SCPGA Club Car Annual Meeting at North Ranch Country Club

SCPGA Board of Directors Election at the 2013 SCPGA Club Car Annual Meeting at North Ranch Country Club

Joe Grohman, PGA Golf Professional of the Year 12

Jerry Wisz, PGA Hall of Fame Inductee

PROGRAM MAGAZINE JANUARY/FEBRUARY 2014

Eddie Merrins, PGA Honorary Life Member

Jack O’Keefe, PGA Honorary Life Member www.scpga.com

Sharon Curfman President’s Award

Zach Allen, PGA Teacher of the Year

Lawrence Gilbert, PGA Player Development Award

Bill Hulbert, PGA Horton Smith Award

John McNair, PGA Bill Strausbaugh Award

Todd Smith, PGA Junior Golf Leader

Brian Smith, PGA Club Fitter of the Year

John Walker, PGA Assistant Professional of the Year

David Craig, PGA Merchandiser of the Year - Private

Eric Lohman, PGA Merchandiser of the Year - Resort

Michael Block, PGA Player of the Year

Jon Fiedler, PGA Senior Player of the Year

Butch Sheehan, PGA Super Senior Player of the Year

Julie Wells Women’s Player of the Year

Kenny Pigman AAA Player of the Year

ANNUALMEETING

Jim Flick, PGA Honorary Life Member

www.scpga.com

PROGRAM MAGAZINE JANUARY/FEBRUARY 2014

Joe Grohman Honored as

SOUTHERN CALIFORNIA PGA GOLF PROFESSIONAL OF THE YEAR

GOLFPROFESSIONAL OF THE YEAR

It is time to reward one of our peers with the prestigious title of Southern California PGA Golf Professional of the Year. 2013 was filled with numerous deserving PGA Professionals, but one gentleman distinguished himself as a worthy recipient of the award. We congratulate current PGA Head Professional Joe Grohman, Navy Golf Course, as the Southern California PGA Golf Professional of the Year for 2013. Grohman’s road to this amazing achievement started in January of 1998 when he was elected membership into the PGA of America. His exposure growing up on military golf courses has lead Grohman to where he is now 20 years later, PGA head professional of Navy Golf Course. Grohman has amassed numerous awards and recognitions during his career including 2001 Course and Junior Program “Best in Nation” Awards from the USGA and NGCOA for “Kids on Course” program, 2009-2010 Finalist National PGA Patriot Award, 2012 SCPGA President’s Award, and 2012 SCPGA Metropolitan Chapter Golf Professional of the Year. These accolades are a result of his time and energy given to the game of golf. A reflection of his strong character is evident in observation of his teaching experience, and his respect for the PGA title is exemplified by his involvement in positive golf industry endeavors.

Joe Grohman, PGA accepting award at 2013 SCPGA President’s Dinner

Joe has forged relationships with both golfers and non-golfers alike regardless of ability or capability. He has led numerous specialized clinics benefitting Disabled Veterans, Wounded Warriors Project, victims of stroke, blind youth, burned youth, and mentally challenged youth. This gives a good direction of just one of the many channels Grohman has sought to expand golf in our section. Grohman has also made notable improvements at his facility Navy Golf Course, as he strides to be the best PGA Professional. He takes pride in mentoring two Class A PGA Professionals and four PGA

Joe Grohman, PGA pictured with family at 2013 SCPGA President’s Dinner 14

PROGRAM MAGAZINE JANUARY/FEBRUARY 2014

Apprentices. He has encouraged new programs to be developed that can facilitate a foundation of golf, such as, multiple-session women clinics and a revamped junior golf program resulting in exceptional success. President of the Southern California PGA and colleague, Jeff Johnson, had the honor of presenting Joe Grohman with the award on behalf of the Southern California PGA at the ceremony. "What a treat it was to present Joe with the Associations’ highest honor, Golf Professional of the Year. There is much to admire about Joe and let me be among the many that will forever be mindful of his kind spirit and his service above self approach to life while helping others find their way forward through the game we love.” Joe Grohman’s induction into this extraordinary class of golf luminaries gives recognition to his respect for the PGA title and the game he wants to see continue to prosper. The designation Grohman has received will certainly bring great joy to himself and his family; but the golf community should also be eager to see where his sustained upward trajectory can lead him and the golf industry. We again congratulate Joe Grohman on being named 2013 Southern California PGA Golf Professional of the Year.

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Gormley/Murphy & Fiedler/Ley Share

Riehle duo captures 2013 SCPGA Professional-Lady Championship

PINEHURST CHAMPIONSHIP TITLE

Eric Riehle, PGA & Lindsey Riehle, SCPGA Professional - Lady Champions

Jim Gormley, PGA , not pictured partner, Chris Murphy, PGA

Country Club and PGA Director of Golf Mark Wilson along with all of the golf staff and course Superintendent Ryan Bentley who did remarkable work having the course in phenomenal condition and prepared to play even with the conditions. A very special thanks to the sponsors of the SCPGA Club Car Annual Meeting & Pinehurst Championship; Club Car, Golf Buddy, US Foods, SCNS Sports Foods, Golf Scorecards Inc., Ultimate Payment Solutions, FlightScope, Sun Mountain, Pukka Headwear, Kenwood Radio and Infinity Communications, The Old Course Experience, Atlas Van Lines and Pepsi.

Official Radio of the Southern California PGA

The 2013 Professional-Lady Championship ended in dramatic fashion as three teams battled in a playoff to determine a champion. At two-under par (69) the teams of Andy Gaither, PGA(Super Sports)/Neomi Hunt, Chris Lempa, PGA (Torrey Pines G.C.)/Petra Cole and Eric Riehle, PGA (UC Riverside) and wife Lindsay would need three extra holes to determine a champion. After a three-putt on the first playoff hole (#10), Team Gaither bowed out. The two remaining teams headed to the next hole where Cole made the team’s twenty foot birdie putt on the second playoff hole (#18) and Lindsay Riehle matched those efforts with a ten foot downhill birdie to extend the playoff. On the third and final playoff hole (#10), Eric Riehle stood over a thirty foot putt with at least three feet of break and drilled it for a dramatic victory in the last championship of 2013. Special thanks to Yorba Linda Country Club and their great staff for hosting a wonderful event. As always, a very special thank you to all our sponsors including Golf Buddy, RFK Training, Pro Compression and Pepsi for helping make the day memorable.

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SCPGA Club Car Annual Meeting & Pinehurst Championship | December 9, 2013 North Ranch Country Club

Professional-Lady Championship Yorba Linda Country Club December 16, 2013

T1 Jim Gormley Palos Verdes G.C., Christopher Murphy The Los Angeles C.C., 38-33--71 E, $2,375.00 T1 James Ley Twin Lakes G.C., Jon Fiedler Las Posas C.C., 36-35--71 E, $2,375.00 T3 Bruce Burroughs Bakersfield C.C., Tracy Bowles Santa Maria C.C., 37-35-72 +1, $1,550.00 T3 Scott Heyn, Oakmont C.C., Michael Block, Arroyo Trabuco G.C., 35-37--72 +1, $1,550.00

1 Eric Riehle Univ of California Riverside, Lindsay Riehle, 36-33--69 -2, $800.00 T2 Andy Gaither Super Sports Golf and Rec Ctr, Neomi Hunt, 33-36--69 -2, $620.00 T2 Chris Lempa Torrey Pines GC, Petra Cole, 35-34--69 -2, $620.00

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PROGRAM MAGAZINE JANUARY/FEBRUARY 2014

PINEHURSTCHAMPIONSHIP

One hundred and twenty-four PGA Members & Apprentices took to North Ranch Country Club following the SCPGA Club Car Annual Meeting for the Pinehurst Championship. As the contestants left the comfortable confines of the North Ranch Country Club dining room, their challenge became apparent. One of the coldest storms in recent memory brought frigid and blustery conditions providing an extreme challenge to the contestants. Two teams were up to that challenge. Jon Fiedler, PGA (Las Posas C.C.) and Jim Ley, PGA (Twin Lakes G.C.) played steadily with two birdies and two bogeys during their round and Jim Gormley, PGA (Palos Verdes G.C.) and Christopher Murphy (The Los Angeles C.C.) carded four birdies and four bogeys including two in their last four holes. As both teams tied and daylight was gone, the Champion plaques were awarded to Gormley and Murphy as their three-under par 33 bested Fiedler and Ley. The purse was split for their positions and each team took home more than $2,300 for their mastery of the conditions. The day was a special one for Jim Gormley in more than one respect. The day marked his birthday and his return to competition at the Section level after recently battling, and defeating, Hodgkin’s Lymphoma. The ending couldn’t have been more special and fitting. Special thanks to North Ranch

SCPGA WINE TASTING EVENT benefitting the SCPGA Foundation March 9, 2014 5:00pm - 9:00pm Shade Hotel 1221 N Valley Drive, Manhattan Beach, CA 90266 For tickets, visit scpga.com or email Amy Stadelman at astadelman@pgahq.com

Year End Report from Your

DISTRICT 11 DIRECTOR By District 11 Director, Bill Hulbert, PGA

www.scpga.com

broadcast rights. This too will create some new and exciting opportunities to promote the PGA and the PGA Member. The PGA Annual meeting was held last month here in Southern California at the Sheraton San Diego. It was one of the best annual meetings I have been to, with good news, excellent speakers, and breakout sessions with PGA committees. Section ADP funding is being increased by $60,000 next year and it will actually double by FY 2019. This of course will help our Section but the impact on small Sections such as our friends in Hawaii is very significant. Lee Trevino was interviewed by Dave Marr Jr. and as always Lee was very entertaining. And keynote speaker Rudy Giuliani did not disappoint. Our CEO Pete Bevacqua was instrumental in securing our deal with NBC, and he was the driving force working with Governor Cuomo to bring the 2019 PGA Championship and the 2024 Ryder Cup to Bethpage Black. At our Board meeting that week, we agreed to extend our agreement with Pete and his leadership and passion for the PGA has us in good hands at HQ. One resolution was passed. Resolution 1 will now allow an apprentice teaching professional at an indoor recognized facility under the supervision of a PGA DOI to register and earn credits toward membership. This is a move forward and should positively impact our teaching reach in the industry. Special thanks to our Section staff for their hard work and hospitality serving as the hosts for this meeting. And congratulations go to Len Dumas and John Harmon, who just finished their terms as President of the Northern California and Aloha Sections, respectively. Good job men! Former So Cal pro John Hughes follows Len, and Steve (The Murph) Murphy replaces John Harmon.

CHAPTER PRESIDENTS DESERT

Meredith Foster, PGA Desert Horizons Country Club Contact Meredith Foster at meredithjohnson@ pga.com

INLAND EMPIRE Steve Adamiak, PGA The Legends Golf Club Contact Steve Adamiak at justletitgo22@hotmail.com

METROPOLITAN Scott Heyn, PGA Oakmont Country Club Contact Scott Heyn at heyns@oakmontcc.com

NORTHERN Mike Valdez, PGA Santa Maria Country Club Contact Mike Valdez at mikeyv@pga.com

DISTRICT 11 DIRECTOR

It’s been just over 12 months since the PGA Annual Meeting of 2012. At that meeting Ted Bishop become our 38th President, Derek Sprague moved up to the Vice President position, and our own Paul Levy was elected as Secretary. One of Ted’s first acts as President was to announce the PGA’s new executive team. Pete Bevacqua was introduced as the new CEO, and Darrell Crall was promoted to the COO position. Kerry Haigh also was given a new title, Chief Championships Officer, new responsibilities, and he became part of what is now a six person executive team heading our association. And it truly is a team. The three officers and three executives over the last year have worked together to chart a new direction for headquarters and for the PGA. A short-term goal was to change the culture at West Palm Beach, and they have been successful in doing so. Personnel changes were made to better position us to be profitable, to better serve the Members, and to improve communication at all levels. The year was not without challenges. The USGA’s proposed ban on anchoring was not supported by the PGA and President Bishop was a very vocal opponent in the media. It took up a lot of time and energy of the Officers and staff at a crucial period. As we know the ban will go forward, but out of that process the PGA now has a better relationship with the PGA Tour than before. The recent announcement that the PGA Championship purse will increase to $10 million dollars also included some initiatives and joint ventures between the two entities. A significant deal was struck between the PGA and NBC for the Ryder Cup

The 2014 SCPGA

SAN DIEGO Mark Hayden, PGA Eagle Crest Golf Club Contact Mark Hayden at mhaydenpga@pga.com

PROGRAM MAGAZINE JANUARY/FEBRUARY 2014

MY MOMENT WITH PETER JACOBSEN By: John Mason, PGA Director of Instruction at Encinitas Ranch G.C.

LEADERSHIPCOLUMN

I remember once a long, long time ago, while I was competing in the LA Open at Riviera Country Club, an incident that happened in the players lounge. I was a lowly qualifier, or so I felt, eating in the same room with the BIG BOYS, players I saw on TV and idolized. I remember coming out of the food line and looking for somewhere to sit. I noticed a table across the room full of players; Tom Watson, Fred Couples, Jay Haas, etc, and thought for about 10 seconds that I might go over and join them. But then sanity hit me and I found the first table that was empty. There I was, sitting all alone, not knowing a single soul. Player after player came out of the line, glanced at me and then kept walking over to the table with all the players. There must have been 15 players at one table, all crammed in with hardly any room to eat. I felt like I had the plague or something, very embarrassing. Then Peter Jacobsen came out of the line, looked straight at me and then proceeded to sit down right next to me. He asked if he could join me and proceeded to strike up a conversation; where was I from, did I qualify for the event, how was I playing? We spoke and ate our lunch for about 20 minutes, what an awesome individual. I thought then, and still do, that Peter Jacobsen was the greatest. Maybe he wasn’t the greatest player in the world, but there is more to life than playing great golf. I am glad that he is announcing on TV; I enjoy his perspective on life and his humor, and will always cherish our moment at Riviera Country Club. Send your story to blockard@pgahq.com for publication in the next issue!

Five Keys to

EFFECTIVE LEADERSHIP By Robin Shelton, PGA at Glendora Country Club

As you prepare to lead your team into another year, you must decide what will drive your operation. The first of the year is a great opportunity to change and refine what will drive your club. Leading your club into health, growth, and achievement in the New Year will depend on leadership more than anything else. More than marketing campaigns and financial strategies, effective leadership will determine your success. Great leaders create a compelling vision and articulate it simply and clearly - and using the 5 P’s of leadership will lead to breakthrough performance this year.

1 2 3 4 5

Purpose – A Purpose statement is greater than a mission statement. A mission statement explains ‘what’ you do. A purpose statement explains ‘why’ you do something. Co-workers want to contribute to something greater than themselves – they want to know ‘why’ their work is significant. Passion - Does your staff see the passion in your spirit? Can they see that your eyes are full of excitement and energy? Is there a ‘sparkle’ in the eyes of your front line employees that is contagious to members and guests? Priorities – Does your team understand what are the priorities? It is hard to do everything great – but you can be amazing at a few tasks, strategies, and goals that everyone understands. What is going to be most important in working towards your purpose? Process – What does the process look like? How will you execute your priorities? For football teams, it is not just enough to know they want to score a touchdown. They have to understand ‘how’ and the movements and motions that each player will make on each play. Our teams must understand the processes that will be used to achieve the priorities. Phollow Up (I know…a bit of stretch on the 5th P) – We can’t just tell co-workers what do – as a leader you must follow up to make sure teams are moving in the right direction, have the right resources, providing feedback, and priorities and processes remain relevant. Follow up can often be the hardest part to leadership – but it will ensure you achieve your performance and potential.

As you begin to start this New Year, ask yourself – What has driven us this past year? What will drive us this year? Is there anything that needs to be updated and/ or refined? Can the 5 P’s of leadership help you define and articulate what will lead to your best year ever? 18

PROGRAM MAGAZINE JANUARY/FEBRUARY 2014

Photo: PGA of America

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HOSTED THEMED LADIES’ MEMBER - GUESTS

TEACHERSFORUM 20

By Tony Letendre, PGA director of golf at The Newport Beach Country Club Since becoming a PGA Professional in 2004 I have always worked at clubs that have held themed member-guests days for the ladies. We would create a new theme for each event, based on a current or upcoming national event that everyone is familiar with. For example, we themed a recent guest day "Day at the Races" in celebration of the Kentucky Derby. All of the ladies attending, as well as our staff, dressed up as if we were attending the Kentucky Derby. We also take this time to create special themed displays in our golf shop that go along with the overall theme for the event. These themed displays help draw many of the women into the golf shop. We offer discounts, including a "fire sale" that included a lot of leftover merchandise being sold for extremely low prices. Having a themed member-guest really gets the women excited to come to the club and invite their guests. Once they are here, they become a captive audience, which makes it easier for me to promote and sell other parts of our club. The themed member-guests really help to drive participation from the ladies at our club. Many of the guests who attend are able to see how much time and effort our staff puts into hosting a great event for our members. This creates a lasting impression, an impression that could lead to future membership at our club. Our themed displays also generate merchandise and apparel sales in the golf shop. Our "fire sale" allows us to create room in the shop by moving leftover styles and sizes that would otherwise be sitting, making room for new merchandise we could sell at full price. PROGRAM MAGAZINE JANUARY/FEBRUARY 2014

Words of

WISDOM, PART 2 By Bill Hulbert, PGA at Green River Golf Club & PGA TOUR Superstore Dr. David Wright“Anything you place in your hands goes to your core. Too tight a grip pressure in either the right or left hand creates tension in the left or right side of the core.” Dr. Craig Farnsworth- “Watch for too light a grip with the putter, as it will tighten going back and usually snatch the putter to the inside.” Steve Stricker- “Focus on your left arm to make a solid stroke through the ball. The left arm is the left side of the triangle (shoulders and arms). To keep the triangle intact I move the whole unit with my left arm.” Dick Harmon- “You can’t teach talent but you can screw it up.” Craig Harmon- “Beginners get two messages from their eyes. 1- the ball is on the ground so you have to lift it. 2- to hit straight you have to swing straight.” Bill Harmon- “The more I teach the more I try to minimize what I tell people.” Jim Flick- “The two most under-taught issues are: 1- at impact the left hip should be over the left heel and the chest should be facing the ball. 2- rotation and folding of the left arm.” Jim Flick #2- “People assume the faster the body, the faster the club. It’s just the opposite. Power and club-head speed are not synonymous terms.”

and WHY, but know and accept other ways.” Paul Goydos- “From the ball’s point of view all putters look the same. If you think a big headed heel and toe weighted putter is going to help at 6 mph you’re crazy.” Mike Wilson on chipping mis-hits“As soon as the hands go active the body will stop. You have to have enough mass moving (body) so that you can swing slow.” Tom Watson on chip shots- “Open the face of a wedge, take it back outside the target line and up, then slice across the ball, hard. The ball will pop in the air, go a shorter distance and land softly.” Think of #17 at Pebble, 1982. Jack Nicklaus- “Most good players set up with the clubface slightly open.” Mike Malaska- “The average amateur could gain 20 to 30% more power without swinging any faster, simply by making a proper release.” Randy Smith- “1- the body knows where the hands are going. 2- the more I throw the more I load.” Eddie Merrins- “A good backswing is high, wide and deep. Tiger Woods had all three separately with three different instructors.” Rick Smith- “Let your left “lat” start the downswing. Coil the lat (which runs from the shoulder blade to the hip) and then let it release and pull your upper body to the target.”

Jim Hardy- “Angle of approach is everything. All mistakes are either too narrow and steep or too wide and shallow.”

Jim Remy, PGA Past President- “As a PGA Member you are a celebrity at your facility. And you get to go to the golf course everyday and get paid for it! Is that a great job or what?”

Michael Breed- “Successful teachers are passionate, creative, open-minded, and patient. Figure out what you believe

If you have an instruction article you would like to submit please send to Bill Hulbert at bhulbert@pga.com.

http://pgamagazine.com/?p=55410

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Southern California PGA

NEIGHBORHOOD GOLF FACTS 2013 marked another successful year for the SCPGA Neighborhood Golf program. Growing the game of golf is our number one goal and by engaging our PGA Professionals in this process the game will continue to thrive for many years to come.

WHO IS NEIGHBORHOOD GOLF REACHING?

Top 5 favorite club manufacturers, in order:

17,000 LESSONS TAUGHT 66 EVENTS ATTENDED

HOW OFTEN ARE NEIGHBORHOOD GOLF ATTENDEES PLAYING GOLF PER MONTH? 5% 30%

AGE OF THOSE TAKING LESSONS: 3 - 78

Never played golf 1-2 times per month

Golf ball of choice, in order:

3-4 times per month 5 or more times per month

55%

540 HOURS SPENT TEACHING THE GAME OF GOLF

WHERE ARE NEIGHBORHOOD GOLF EVENTS?

NEIGHBORHOODGOLF

10%

1.6 MILLION IMPRESSIONS

1.7 NEW SCPGA JUNIOR TOUR MEMBERS GAINED PER EVENT

Los Angeles 18%

Orange 24% SUPPORTED BY:

www.scpga.com

San Bernardino 23%

Riverside 15%

San Diego 20%

PROGRAM MAGAZINE JANUARY/FEBRUARY 2014

Team from Jurupa Hills Country Club Claims E-Z-GO Superintendent-ProfessionalManager Championship

FALLSUMMIT

The four player team of PGA General Manager Jeremy Clevenger, PGA Apprentice Head Professional Margarito Cortes, Superintendent Scott Vlahos and Board Member Charlie Cox combined for a 16-under par total to capture the E-Z-GO Superintendent-Professional-Manager Championship. Only a stroke behind was the team from Alta Vista Country Club with General Manager Karl Reul, PGA Director of Golf Ted Debus, Superintendent Jorge Morales and Club Official Joe Goodrich. SeaCliff Country Club and their staff led by General Manager Jay Carballo, PGA Head Professional Chris Gilley and Superintendent Mike Wolpof were phenomenal hosts. Course conditions were perfect, the food and beverage was superb and the organization and service by the golf staff made for a great event. Thanks to our many sponsors as well, including E-Z-GO, US Foods, Jacobsen West, ReeCourse, Antigua, Imperial, Ultimate Payment Solutions and Pepsi who all enhanced the day.

2013 Held a Fantastic

NIKE GOLF FALL TEACHING SUMMIT The 2013 Nike Golf Fall Teaching Summit was held at Desert Willow Golf Resort in Rancho Mirage, CA on October 21-22, 2013. The 2-day Summit was filled with great golf instruction from all facets of the business. From local PGA teaching instruction by Bill McKinney & Brady Riggs, to David Nel from FlightScope who spoke on technology & teaching, to our Nike Golf featured speakers Jim Remy, Randy Smith and Tom Henderson. It was a wonderful two days of golf instruction and we canâ&#x20AC;&#x2122;t thank Nike Golf enough for making it such a success. Thank you also to our supporting sponsors: FlightScope, Orange Whip Trainer, SmartFlex, Strutz, Impact Canopy, Sun SafeTee and Pepsi. A special thanks to PGA Director of Golf Darrell Souza and PGA Director of Instruction Paul Bucy at Desert Willow Golf Resort for hosting this successful event.

Todd Henderson, PGA

Randy Smith, PGA

Nike Golf Representatives & Jim Remy, PGA

Brady Riggs, PGA

Bill McKinney, PGA

E-Z-GO Superintendent-ProfessionalManager Championship | Seacliff Country Club | November 14, 2014 1 Margarito Cortes, Jurupa Hills C.C., Jeremy Clevenger, Scott Vlahos, Charlie Cox, 128, -16, $1,200.00 2 Ted Debus, Alta Vista C.C., Jorge Morales, Karl Reul, Joe Goodrich, 129, -15, $1,000.00 3 Joseph Grohman, Navy G.C., Phil Duris, Tim Suk, Jose Madrigal, 131 -13 $800.00

PROGRAM MAGAZINE JANUARY/FEBRUARY 2014

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Gore Captures

OAKLEY SOUTHERN CALIFORNIA OPEN A Southern California native and SCPGA Junior Tour Alumni has captured the 2013 Oakley Southern California Open. Jason Gore of Valencia, CA adds his name to the third oldest Championship in the United States as he came from one shot behind John Ellis of San Jose, CA. Gore, the 18-hole leader, rebounded from a second round 72 with a 68 at Monarch Beach Golf Links and was able to stay ahead of a charging Stephen Gangluff. Gangluff, of Carlsbad, CA had an eagle putt on 18 to force Gore to make birdie and the putt slid just off the edge of the hole, but left an easy birdie to earn runner-up. Michael Block, PGA Head Professional at Arroyo Trabuco Golf Club and SCPGA Player of the Year was the low PGA Professional in the field at one-under par. 18 year-old Jonah Texeira of Porter Ranch, CA was the low amateur at four-under par and finished tied for 8th. Monarch Beach Golf Links was joined by Arroyo Trabuco Golf Club as cohosts of the Championship and special thanks to PGA General Manager Eric Lohman at Monarch Beach Golf Links and PGA Head Professional Michael Block at Arroyo Trabuco Golf Club for hosting. Special thanks also to; Oakley, Matrix Shafts, TaylorMade, Pabst Blue Ribbon, Wahooâ&#x20AC;&#x2122;s, Sysco, 1st & 10th Tee Bar, Pepsi, and Southern Wine & Spirits for making this such a great event. Jason Gore, 2013 Oakley Southern California Open Champion

SOCALOPEN

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SCPGA Junior Tour Alumni, John Young Kim, Hole #10

Chris Gilley, PGA, Hole #17

Oakley Southern California Open | November 4-6, 2013 Monarch Beach Golf Links & Arroyo Trabuco Golf Club 1 2 T3 T3 T3

Jason Gore, Valencia, CA, 63-72-68--203 -9 $12,000.00 Stephen Gangluff, Carlsbad, CA, 67-69-68--204 -8 $8,000.00 Jarin Todd, Carlsbad, CA, 68-70-68--206 -6 $4,500.00 Dino Giacomazzi, Chandler, AZ, 67-69-70--206 -6 $4,500.00 Austyn Karle, Scottsdale, AZ, 71-64-71--206 -6 $4,500.00

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Jason Gore, Hole #18

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PROGRAM MAGAZINE JANUARY/FEBRUARY 2014

The Southern California PGA Women

RETAIN THE CUP

WOMENSMATCHES

The 2013 Women’s Cup Matches contested between the Professionals from the Southern California PGA and the Amateurs from the Women’s Southern California Golf Council were held December 13th at Mission Hills Country Club – Dinah Shore course. The Professionals won for the third consecutive year by a score of 7-5. The team of Pros included: Nancy Caron, Leigh Coleman, Alison Curdt, Kim Falcone, Malia Folquet, Melissa Meka, Junko Suzuki, and Julie Wells, and Captains Susan Roll and Nikki Gatch. The WSCGC was represented by: Angela Collins, Joan Higgins, Jamie Hoffman, Ran Oh Keane, Kathy Kurata, Stephanie McBee, Linda Pearson, and Corey Weworski, and Captains Louise Wright and Pat Blalock. The Matches were tight after the opening 9-hole Four-Ball competition with the WSCGC taking the first two points and the SCPGA taking the final two points. The WSCGC got off to a quick start on the back nine in Singles Matches leading many matches in the opening holes. However, the SCPGA team rallied with Folquet, Coleman, Suzuki, Meka, and Curdt all winning

2013 Southern California Women’s Cup Matches Teams

their Matches. Congratulations to the Professionals from the Southern California PGA on retaining the Cup! The 2013 event also featured a new competition, a Pro-Am on Thursday at Mission Hills Country Club – Pete Dye. The Pro-Am was conceived as a way to create camaraderie and fellowship among women golfers in Southern California. All teams featured the Professional and Amateur playing in the Matches, as well as Directors from the Women’s Southern California Golf Association. The winning team in the Pro-Am was Alison Curdt, PGA, Judy Altschuler, Dee Grayson, and Cheryl Pool. Thank you to our gracious hosts at Mission Hills Country Club including Head PGA Professional Jim Robinson, Director of Instruction Julie Wells, and Private Events and Golf Outings Director Peter Couture. Thank you to Michael Bustamante of Antigua for providing uniforms for the ladies. And thank you to Pepsi for providing Aquafina and Gatorade for the teams.

STEP UP

YOUR SHOTMAKING

2013 Southern California PGA Women’s Cup Matches Team pictured with SCPGA President Jeff Johnson 24

PROGRAM MAGAZINE JANUARY/FEBRUARY 2014

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The South Captured the

AAA NORTH/SOUTH CUP MATCHES

Southern California PGA AAA Team at 2013 AAA North/South Cup Matches

www.scpga.com

Here is your 2013 Championship Team:

Kenny Pigman (Goose Creek G.C.) Michael Drake (Canyon Crest C.C.) Julie Wells (Mission Hills C.C.) Dean Tonneslan (La Jolla C.C.) Chi Y. Choi, PGA (California C.C.) Trevor Young (The Grand G.C.) Blair Harkins, PGA (Rolling Hills C.C.) Andrew Alderdice (Tijeras Creek G.C.) Bobby Nickell (Monarch Beach Golf Links) Thomas Chu (Stadium G.C.) Billy Spratt, PGA (Birnam Wood G.C.) James Schacht (SeaCliff C.C.)

The 2014 AAA schedule will be released shortly. Make sure to sign up early for all your AAA events, as we expect great turnouts this year as everyone will be battling for great purses at each event, and one of the coveted 12 spots on the AAA North/ South Cup team. This year the North/ South Cup matches will take place in our own backyard of Southern California at one of the many amazing courses our section has to offer. Please visit www.scpga.com for 2014 AAA news and information. Please contact Dave Kuhn at dkuhn@pgahq.com with any questions about AAA and section events.

1-888-552-5632 www.oldcourse-experience.com

AAANORTH/SOUTH CUP MATCHES

Another year, and another exciting finish to the AAA North/South Cup Championship. This year the matches were in Northern California at the beautiful Saddle Creek Resort in Cooperopolis, CA. Perfect weather and course conditions made for outstanding golf over the two day event. The North team took the early lead after the fourball competition during the morning session, but the afternoon saw the sun come out along with some outstanding golf from the South team. The South team was able to tie the matches at six a piece after the foursomes were completed setting up a fantastic final day of singles matches. On the second and final day of the competition, neither team could pull away from their opponent. The cup was decided with the final two matches of the day. Thomas Chu (Stadium G.C.) battled back from being two down with two holes to play to earn a crucial half point. The fate of the North team was sealed when Trevor Young (The Grand G.C.) finished off his opponent on the 17th hole to give the South a 13-11 victory. Thanks again to everyone who made this event a great success. The SCPGA is looking forward to winning a fourth straight cup title on our home turf in 2014.

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Spotlight

PGA MEMBER

JORGE BADEL, PGA

| LOS ANGELES COUNTY PARKS & RECREATION

COMMUNITY COLLEGE COACHES PGA MEMBER SPOTLIGHT Sean Collins, PGA Orange Coast Community College 2004 - Present Men’s Golf Coach

Joe Simonds, PGA College of the Desert 2011 - Current Women’s Golf Coach

MEMBERSPOTLIGHT 26

Jorge A. Badel, was elected to membership into the PGA of America in 1991. He serves as the Senior Golf Director for the Los Angeles County Department of Parks and Recreation. The LA County golf system is the largest municipal golf system in the world. It is comprised of thirteen 18 hole regulation, three 9 hole regulation, one executive, one 18 hole par 3 and one 9 hole par 3 golf courses. “Our mission is to provide a safe, enjoyable, affordable, accessible and quality recreational experience for our over 2 million annual visitors.” Badel and his staff oversee contract development, compliance, programs and over 5 million dollars of capital improvements on an annual basis. In programming, the County offers free golf lessons to the youth of the community as well as 13 golf championships for men, women, seniors and juniors. “I am blessed to have mentored under legendary PGA Member Len Kennett for 16 years and to have tremendous support from the LA County Director of Parks and Recreation, Russ Guiney and the LA County Board of Supervisors, especially Supervisor Don Knabe, an avid golfer. Without Supervisor Knabe, we would not have the greatest golf system in the world. Period.” As the visionary and funding source for the LA County Junior Golf Program, Supervisor Knabe recently accepted the Soutbern California PGA Junior Tour 2013 Bill Bryant Award for his contribution to junior golf. PROGRAM MAGAZINE JANUARY/FEBRUARY 2014

“I also wish to thank Craig Kessler, SCGA Director of Governmental Affairs and my staff. I learn from them every day.” “It’s an awesome responsibility. As I work through all of the daily challenges and issues, my focus is always on the golfers who are out enjoying our courses, and to ensure that we are making their lives better.” The nineteen courses are each operated under master lease agreements with private golf management firms. “We have seven management firms operating our courses and each one of them has a different personality. Add to that that each of the nineteen courses operate in their own micro markets. My staff is skilled at managing different types of facilities in varying market settings. It’s not a rubber stamp operation.” I encourage those wanting to get into the industry to learn as much as possible; golf operations, contracts, food and beverage, revenues, expenses, budgets, golf club design, clothing, merchandise, agronomy, tournament administration, water issues and their complexities, golf carts, teaching, try to be a proficient player and much, much more. Try not to be one dimensional, you need to open as many doors as possible. Being a PGA member is a noble profession. Few get financially rich; it’s a profession of serving and giving back. I am proud that I am giving back. The game of golf has been very, very good to me.

Tony Manzoni, PGA College of the Desert 1990 - Present Men’s Golf Coach

Alan Ochai, PGA Irvine Valley Community College 2007 - Present Men’s & Women’s Assistant Golf Coach

Wayne Tyni, PGA Glendale Community College 2014 - Present Assistant Men’s Golf Coach

Bob E. Smith, PGA Ventura Community College 2005 - Present Men’s Golf Coach

Gregg Combs, PGA Victor Valley Community College 2008 - Present Men’s Golf Coach www.scpga.com

2014 Brings

NEW CALIFORNIA LAWS

by Richard Rasmussen

The parade of new laws for 2014 has hit the streets. This article attempts to provide a simple overview of certain California laws that could have an impact on SCPGA members and the broader golf community. Unless otherwise noted, the new laws became effective on January 1, 2014.

Minimum Wage Hike (AB 10). Starting July 1, 2014, minimum wage increases to $9 per hour. On January 1, 2016, minimum wage will increase to $10. As a result of the increase, the minimum salary requirement for “exempt” employees will be $37,440 as of July 1, 2014 and $41,600 as of January 1, 2016. Minimum Wage Penalties (AB 442). In addition to penalties for noncompliance with minimum wage laws that already exist under Labor Code § 1194.2, employers are now exposed to liquidated damages that include the repayment of the unpaid wages with interest if a field investigator determines a minimum wage violation exists. Redefining Sexual Harassment (SB 292). The statute was enacted in response to the 2011 case, Kelley v The Conoco Companies, in which sexually explicit comments and physically demeaning behavior toward a co-worker www.scpga.com

of the same sex were found not to constitute sexual harassment. Under SB 292, sexual harassment claims no longer need to be motivated by “sexual desire.” Family Leave Expanded (SB 770). The definition of “family” that gives rise to state benefits under the Paid Family Leave Act has been expanded to include siblings, grandparents, grandchildren, and parents-in-law. This relates to the ability of the employee to receive paid family leave benefits from the state, and does not impact current law relating to the circumstances in which employers must allow employees to take a leave of absence from work. Undocumented Immigrant Protections. California has enacted a group of laws (AB 263, AB 524 and SB 666) to provide additional protections to undocumented immigrants, who now comprise approximately 10% of California’s workforce, in the employment setting. Several provisions relate to “unfair immigration-related practices,” by generally prohibiting the reporting or threatening to report, a former, current or prospective worker’s suspected citizenship or immigration status, in response to such worker’s exercise of rights permitted under the California Labor Code. The protections extend to threats against the worker’s “family members,” which is broadly defined as those related by blood, adoption, marriage or domestic partnership. Penalties for such retaliatory conduct can include the suspension or revocation of a business license. If the alleged retaliation relates to the worker’s complaint of unpaid wages, violations can carry a $10,000 civil penalty in addition to other remedies. The law also clarifies that criminal penalties may exist for violations of these statutes, and clarifies that threatening to report a worker’s immigration status to gain something of value may constitute criminal extortion. Military Vets Added as Protected Class (AB 556). “Military and Veteran status” is added to the list of categories

protected against discriminatory conduct under the Fair Employment & Housing Act. Protection for Stalking Victims (SB 400). Extends protections afforded to victims of sexual assault and domestic violence under Labor Code Sections 230 (including time off and non-retaliation) to employees who are known or suspected victims of stalking. Reasonable accommodations must also be provided to the stalking victim which may include the implementation of safety measures at the workplace. Good Samaritan Laws (AB 633). Under this addition to the Health & Safety Code, employers are precluded from adopting policies that prohibit employees from providing emergency medical services in the workplace, including cardiopulmonary resuscitation. The employer can adopt a policy that requires only trained employees to perform such services, but if none are available, any employee must be allowed to perform the emergency care. Whistleblower Protections Expanded (SB 496). Existing law protects employees who divulge a violation of state or federal statutes or regulations to a government or law enforcement agency. SB 496 expands that protection to include violations of local rules and regulations, and disclosures “to a person with authority over the employee or to another employee who has authority to investigate, discover or correct the violation.” The federal government has been hampered by threatened shutdowns, infighting and convoluted legislation like the Affordable Care Act. That has not slowed down California legislators, however, as they have passed significant and sweeping legislation which, while benefiting many, provides continuing challenges for those charged with managing their workforces in California. Contact Richard Rasmussen, Attorney at Law, with any questions at rgr@afrct.com or at 626.535.1900. PROGRAM MAGAZINE JANUARY/FEBRUARY 2014

UPDATEDLAWS

“Heat” Breaks (SB 435). Employers must provide “recovery periods” to employees of not less than five minutes, along with substantial quantities of water, for the purpose of preventing heat illness. The law applies to all outdoor places of employment, and contains additional requirements for workers engaged in “landscaping” activities, among other outdoor work. SB 435 expands the scope of Labor Code § 226.7, which provides premium pay for missed meal and rest periods, to require premium pay for missed “recovery periods.” Regrettably, the law does not define the number of allowable “recovery periods” nor what would trigger an employee’s right to such a break, so it is almost certain to spawn litigation. The penalty for noncompliance is one hour of paid wages to the employee for each infraction. Employers should review Cal/OSHA provisions on “heat illness” which also contain additional requirements. For example, if temperatures exceed 85°, shade area sufficient to accommodate 25% of the workforce must be available. Cal/OSHA provisions can be found at www.dir.ca.gov/dosh.

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SCPGA JUNIOR TOUR ALUMNI ASSOCIATION

Support juniors all across Southern California

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Connect with past & current members. Participate in fundraising events. Cultivate alumni support of our current SCPGA Junior Tour Program. Stay involved & informed. Enjoy alumni benefits, networking & social events.

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The SCPGA Junior Tour & Garb, Inc. Announce

PARTNERSHIP IN 2014 “Whether you are a beginner or an aspiring collegiate golfer, the Southern California PGA Junior Tour has a place for you.”

The Southern atmosphere. The Garb California PGA Junior JDL’s main purpose Tour is proud to serves as a stepping announce that Garb is stone to some of the now the title sponsor of more competitive the SCPGA Junior Tour programs within the Junior Development SCPGA Junior Tour. League (JDL). This The Garb JDL program partnership has been a gives juniors the ability few years in the making to not only learn some and we’re excited and of the more valuable honored to add the lessons the game of golf Garb experience to our entails but also gives JDL events. them the experience needed to take their In addition to Garb being the title games to that next level. We are proud sponsor of the JDL program, each to say that the Garb JDL has come such member in the Garb JDL program will be a long way in the last couple years since offered a multitude of offers & benefits its establishment and has grown into one through this partnership. Starting in of the premier programs the Southern 2014, each Garb JDL member will California PGA has to offer. receive a Garb JDL logoed shirt upon membership registration, Garb raffle About Garb Inc.: prizes will be offered at each event, Garb is the original junior golf apparel Garb tee gifts will be given out at select brand. In 1996, Joe Silva founded Garb events, the Garb rig will be at select on the belief that kids wanted a brand to events and the 2014 Garb JDL Prodi-G call their own--a brand dedicated to the e are copyrighted and owned by Garb, Inc. and may not be copied or reproduced whole or in part in any medium without the expressed written consent of Garb, Inc. Championship will be added to the youth of the game that offers great styling schedule. Garb JDL members can also and unrivaled quality. Garb has not only benefit from discounted Garb apparel all become a beloved brand, company and PROGRAM DETAILS year long through the “Garb Movement” culture, but it created the junior golf program. apparel category and has been leading the • ORDER MINIMUMS START "We are very excited to have Garb on pack ever since. AT 48-PIECES (12 PER LOOK) board for our 2014 JDL season and feel What started in the basement of • FREE FREIGHT AND that this partnership will provide both a home in Evergreen, Colorado has 30-DAY PRODUCTION parties a great amount of value and future grown to become the USGA and PGA • NO ARTWORK SETUP FEES success,” said Kevin Smith, SCPGA of America’s first choice in kid's golf Junior Golf Development Coordinator. apparel. Garb is the primary children's VISIT PUKKAINC.COM "We are thrilled to be involved with apparel supplier to the U.S. Open golf FOR FULL HAT OFFERINGS one of the premier junior golf tours in the tournament, PGA Championship and country. We look forward to providing Ryder Cup since 2001. the kids with great products, great Now located in Denver, Colorado, support and a lot of fun! It’s going to be Garb is committed to bringing junior a great 2014!” said Joe Silva, Garb Inc. golfers the best golf clothing out there. President/CEO. Garb listens to the kids and together creates a line of clothing that is not only About Junior Development high quality and technically advanced, League (JDL): it hits the fashion look the kids are 877.345.5110 The Garb Junior Development League demanding. (JDL) is designed to give junior golfers The game is evolving. The youth are with little or no previous tournament the future of the game. So practice like experience a chance to showcase their you mean it; get another bucket, walk talents and gain the knowledge needed another 18. Be young, have fun, make us to conduct themselves in a tournament proud.

SETTING THE

STANDARD,

IS OUR

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PROGRAM MAGAZINE JANUARY/FEBRUARY 2014

JUNIORGOLF

STANDARD.

SPONSOR HIGHLIGHT

GOLF IN AUSTRALIA Sydney and its iconic Opera House and Harbour Bridge immediately spring to mind as quintessential images of Australia. Sydney hosted a fabulous 2000 Olympic Games. The city is built alongside one of the world’s most spectacular, protected and intricate bodies of water, offering plenty of attractions and shopping experiences for the visitor. As you expect Sydney also has world class courses, all accessible within 30 minutes drive of the city center and major hotels. Let First Tee Travel put together your club’s world class trip Downunder.

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New South Wales Golf Club The NSW Golf Course is situated on the northern headland of historic Botany Bay, approximately 20 minutes drive from Sydney’s Central Business District. Located in the Sydney suburb of La Perouse, the course is flanked by the rugged cliffs of Henry Head and the prominent headland of Cape Banks. Dr. Alister MacKenzie completed the design in 1926. The course has been restored and lengthened twice since 1937. "La Perouse", as the course is often known, is set amongst scrub covered sand hills and valleys that slope down to the Pacific Ocean at secluded Cruwee Bay. This inspiring layout is bounded by water on three sides and has many of the characteristics of true links golf. Occasionally benign and at the mercy of the "young guns", this sleeping giant, with its undulating fairways and small greens, calls for great skill in shot making when the sea breezes blow. Golf had its origins on Scottish seascapes similar to this one, where the wind is a dominating factor and the direction from which it blows making any of the eighteen holes comparatively easy or extremely difficult. "It's one of the great golf courses I've seen, really a fun golf course. You could have some real times out here.” Arnold Palmer – November 27, 2004 The Lakes Golf Club The Lakes Golf Club was created 1928, out of sand hill terrain in the Sydney suburb of Kingsford, nearby what is today Sydney Kingsford Smith International Airport. The club lies 20 minutes from downtown Sydney. It’s an outstanding golf challenge, with antipodean lakes

PROGRAM MAGAZINE JANUARY/FEBRUARY 2014

and wetlands posing daunting hazards en route to tabletop, manicured greens. Designed in 1930 by Tom Howard and Eric Apperly, the course is considered one of Australia’s finest. The Lakes has hosted multiple tournaments including the Johnnie Walker Classic, The Australian PGA Championship and the Australian Open in 2010, 2011 and 2012.

The Australian Golf Club The members of this long-established club boast its founding date as 1884, and therefore undisputedly the country’s oldest golf club. They have the paperwork to prove it. The Royal Melbourne membership vehemently disagrees, due to an apparent seven year period in the late 1800’s, where the Australian members were inconvenienced by having no course to play. Most such arguments are settled in the bar, but there is no doubt The Australian is one of the most historic and great golf venues in the Land Downunder. Jack Nicklaus is deeply ingrained in this club’s modern history and is no stranger to this course. The Golden Bear won the Australian national championship six times, including three of those at The Australian in 1975, ’76 and ’78. Immediately before the last victory fisherman Jack had battled and landed a 1,358 lb. black marlin in a six hour, 25 minute brawl off the Great Barrier Reef. Despite the long fight with the giant fish took that its toll on Jack’s body, he ultimately prevailed over Ben Crenshaw by six shots to win his sixth and final Australian Open. Such is the stuff of legend!

Call Paula at First Tee Travel and Promotions to plan your dream tour Downunder: 1-800-422-5052 or email firsttee@allpars.com. www.scpga.com

SPONSOR HIGHLIGHT

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www.scpga.com

that giving back to our community should be a way of life. Ultimate donates a portion of its income to two major charities: St. Jude Children's Research Hospital and Disabled American Veterans. Every dollar that we process creates a direct contribution to these two charities. Please join us in making a difference. We understand that you currently have a processor in place, so as a SCPGA sponsor and partner we would appreciate the opportunity to show you what processing with Ultimate will look like. Allow us to meet some of your team and hopefully show you how we can be of benefit and service to YOU. Please take a look at our website for our full menu of services, YOU will find it very comprehensive. Your Team: Ruben Castillio, Territory Manager RubenC@ultimatepaymentsolutions.com or 626-498-3151 Direct Karin Clarke, Vice President of Sales KarinC@ultimatepaymentsolutions.com or 818-618-2474 Direct Credit Card Processing - Payroll Gift/Loyalty Cards - ACH/Checks Processing - Mobile Payments Virtual Terminals - POS Systems info@ultimatepaymentsolutions.com www.ultimatepaymentsolutions.com 818-981-8584 Office

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SPONSORHIGHLIGHT

We are a leader in the payments industry. With more than 30 years of experience, the ability to process on different platforms and our many carefully selected and valued vendor relationships, Ultimate Payment Solutions can accommodate all your payment-processing solutions. We understand that every business is unique and requires its own particular needs. With so many options available, Ultimate Payment Solutions can help you determine which solution is right for YOUR business. In an industry with many different pricing plans, POS terminals, retail and virtual terminals it can be confusing to many merchants. We come from the approach of education, determining individual needs and creating opportunities for merchants to analyze and grow their business. We create individual pricing plans for each of our merchants. They do not all fit into a “Flat Rate” or “Tiered Pricing” structure. At Ultimate, we ONLY price our clients on a “Cost Plus” structure. This way YOU know EXACTLY what is being paid to the card brands and EXACTLY what is being paid to us for processing those funds. No secrets and no hidden fees. Complete transparency. 100% WHOLESALE PRICING. Another effort that is very important to Ultimate’s Team is our "Ultimate Giving" Project. This is our way of thanking you, our merchants and showing

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END THE CONFUSION.

PROGRAM MAGAZINE JANUARY/FEBRUARY 2014

MIZUNO’S PERFORMANCE FITTING SYSTEM A CUSTOM FITTING EXPERIENCE LIKE NO OTHER

Our interchangeable iron fitting system is not only the most complete and easiest to use in the industry, but it also offers something that no other fitting system can offer, the revolutionary Shaft Optimizer. In just a few swings, the Shaft Optimizer records five critical data points that make up a golfer’s “SWING DNA”:

Clubhead Speed

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The patented PFS software program then takes the guesswork out of the fitting equation by analyzing that “Swing DNA” and quickly identifying the perfect shaft, shaft flex, iron model, and set make-up for that golfer. Whether it’s someone just picking up the game or one of the world’s top professionals, the Mizuno Performance Fitting System with Shaft Optimizer is the most accurate way to custom fit for equipment that can immediately help golfers play better and enhance their enjoyment of the game.

The “Set Make Up” section of the software recommends the perfect combination of Hybrid DLR’s, irons, and wedges to fill distance gaps properly throughout the set.

A well-organized Fitting Summary page displays the iron, shaft, shaft flex, grip, length, lie, loft and set make-up on one easy to read page so that the customer can easily follow along and fully understand the recommendations.

PFS SoFtware now available For mobile deviceS at the Apple App Store!

SPONSOR HIGHLIGHT

GOLF BUDDY GOLFBUDDY PUSHES THE LIMITS OF GOLF TECHNOLOGY WITH ENHANCED GPS WATCH GolfBuddy Introduces its First True GPS Watch, the WT3

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SPONSORHIGHLIGHT

GolfBuddy, a leading manufacturer of golf GPS rangefinders, continues to push the limits of golf technology by announcing that its first true GPS watch, the WT3, is now available throughout the country at leading retailers and pro shops. GolfBuddy’s WT3 device, the company’s newest multi-functional and feature rich watch, incorporates Golfbuddy’s patent pending pin placement feature, which allows the user to easily move the pin to any predetermined location on the green. Also featured is GolfBuddy’s proprietary dynamic green view technology. This exclusive feature provides precise distances to the front, center and back of the green, directly from the player’s angle of approach. Comprehensive target and hazard information are also included, providing the user with complete confidence and knowledge of the course. “We pride ourselves on creating golf devices with the most innovative technologies available and the GolfBuddy WT3 caters to the ever-increasing demand for technological advancement in wrist-mounted devices,” said Harry Jung, president of GolfBuddy. “GolfBuddy’s feature rich WT3 device is loaded with advancements that will provide golfers with the ability to enhance their game at an affordable cost.” With its simple press-and-hold button, the dynamic green view can be fully utilized while the moveable pin placement feature elevates the WT3 far

above competitor’s models, as it is the only golf GPS watch that includes this dynamic feature. Weighing just over 2.5 ounces, the sleek and sporty design of the WT3 allows it to be just as comfortable on the course as it is off. This fully functional digital wristwatch comes with a rechargeable battery that can last up to 50 days when in watch mode. The watch also displays the time of the sunrise and sunset, a unique feature to this GPS watch unit. Complete with a digital clock, date display and stopwatch capabilities; the functional design of the WT3 makes it a great accessory for everyday wear. Providing unparalleled features, the WT3 is complete with more than 36,000+ pre-loaded golf courses worldwide, each verified in person on foot to offer the utmost accuracy. Featuring GolfBuddy’s Auto Course & Hole Recognition technology, as well as a 66 satellite receiver, the WT3 device always knows exactly what course and hole you’re playing on. The multi-lingual GolfBuddy WT3 benefits from all the technical developments that have made GolfBuddy the clear global leader in the development of innovative measuring devices. In addition to relaying accurate distances, the WT3 features a 9 hour re-chargeable ion battery and a dedicated charging cable. The unit features both a player scorecard and GPS tracking allowing the user the ability to track distance walked during the round. As with all GolfBuddy GPS products, the WT3 is 100% fee-free with no annual subscriptions or course download charges to pay after purchase. The GolfBuddy WT3 has an MSRP of $249.99. GolfBuddy is based in La Palma, Ca, with product development and course data management centers in Korea, one of the world's leading suppliers of highquality electronic products. For more information about GolfBuddy visit: www.gpsgolfbuddy.com PROGRAM MAGAZINE JANUARY/FEBRUARY 2014

SPONSOR HIGHLIGHT

BRIDGESTONE

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SPONSORHIGHLIGHT

NFL Licensed Product We’re deep into the season, and there is no doubt that football fever is in the air! Bridgestone Golf is excited to give you the opportunity take your customers’ team spirit from the grid iron to the green…and your sales into the black! As an official NFL licensee, Bridgestone now offers their awardwinning e6 complete with custom team packaging and team logo balls. The lineup also includes custom product bearing the NFL league logo, the NFL Conferences' logos (AFC and NFC) and the Super Bowl logo. All 32 NFL teams are available in custom dozens for $24 (WSP) with a 6dz minimum order per team. Bridgestone’s officially licensed merchandise makes the ultimate gift this holiday season. Take your bottom line across the goal line this holiday season with Bridgestone Golf team products! For more information on our Officially Licensed product, contact your local Territory Manager or Bridgestone Customer Service agent at (800) 3586319.

Custom Package Program Are you ready to drive incremental sales? Think outside the box with Bridgestone Golf! Golf ball personalization extends outside the carton with two exciting custom plans, each a part of Bridgestone’s unique custom package program. Promote your facility or help a customer market their business with personalized packaging featuring your course’s signature hole or you customer’s product or service. Bridgestone offers a variety of packaging options ranging from a fully customized dozen set perfect for a display in your shop, to a custom 2-ball sleeve for your upcoming outing. Increase sales at your course with Bridgestone’s Custom Coupon Box Program. Whether driving business at the grill, in the shop or incentivizing return rounds, Bridgestone’s coupon template can help you quickly and easily promote sales across your facility. PROGRAM MAGAZINE JANUARY/FEBRUARY 2014

Provide your logo and your preferred coupons, and Bridgestone will handle the rest. The Custom Coupon Box is available in a 4-ball and 6-ball box option. For more information on our Custom Packaging Program, contact your local Territory Manager or Bridgestone Customer Service agent at (800) 3586319. Made In USA For more than 20 years, Bridgestone has proudly produced golf balls right here in the United States. Their manufacturing facility, located just east of Atlanta, Georgia, currently produces 11* different products including many of the brand’s most popular models. While other manufactures have chosen to move production overseas, Bridgestone remains committed to domestic manufacturing and job creation. Recent plant expansion and hiring brings their domestic output to the highest levels in company history, and they have no plans of slowing down! Bridgestone Golf is proud to produce in the USA and believes golfers will be equally as proud to play products made in the USA. *The following products are currently Made In The USA: TOUR B330-RX, TOUR B330-RX Optic Yellow, TOUR B330-RXS, e6, e6 Optic Yellow, e6 Optic Orange, e7, Lady Precept, Lady Precept Optic Yellow, Lady Precept Optic Pink, xFIXx. Catch the latest updates from Bridgestone throughout the year by visiting bridgstonegolf.com and by following @BridgestoneGolf on Twitter and liking Bridgestone Golf on Facebook. www.scpga.com

Desert Chapter

Metropolitan Chapter

The Metro Chapter would like to thank the staff at Yorba Linda Country Club for hosting a fantastic Fall meeting in November. The event produced one of the largest turnouts of the year with over 120 members and apprentices in attendance. A special thanks goes out to Travis Mathew for their title sponsorship and for making it an awesome day. The upcoming Winter Meeting will be held at TPC Valencia on February 10th and will feature the Pro/Asst. format. We encourage all members and apprentices to join the event for the meeting and golf. This meeting will feature the ceremony to recognize the 2013 Special Award winners for the chapter. We would like to give special recognition to Michael Block, PGA from www.scpga.com

Inland Empire Chapter

It's a pleasure to be writing my first article as incoming President for the Inland Empire Chapter. Our board has seen a little change for this coming year. A special thanks to Mike Pearson, our outgoing President, for his hard work and dedication to his fellow professionals. We look forward to Mike's continued service as our Chapter Representative. Also, we extend our gratitude to Jerry Crowell who is leaving the board after several years of service. On the other hand, we're excited to add Henry Liaw to the board. He will definitely bring some fresh ideas and energy to keep us moving in the right direction. Our Annual Meeting from October had some beautiful weather at Lake Arrowhead CC. We thank Tim Miskell and his staff for the wonderful breakfast and generosity in hosting the event. Also, a thank you to Jeff Johnsen, Tom Addis, Ken Ferrell, and Nikki Gatch for taking time to make the trek up the mountain! The event had 32 professionals in attendance with 21 staying around for the Blind Draw Scramble. The team of Steve Adamiak, Frank Yellam, and Jeremy Clevenger took home top honors with a score of 57. On behalf of everyone in the chapter, we look forward in continuing our efforts to " grow the game" and a successful 2014.

San Diego Chapter

The "Winter" of 2013/2014 has failed to materialize down here in the San Diego Chapter, which means that we are having a great off-season of golf. Lots of

sun, warm temperatures, little frost and no rain are all keeping our players happy for the most part. We are preparing to host the PGA Tour once again with the Farmer's Insurance Open to be held at Torrey Pines January 23-26. The tournament is healthy and things are going well with sales. The San Diego Chapter was proud to announce and welcome the addition of 3 new board members at our Annual Meeting held December 2, 2013 at San Diego Country Club. Joining the board are Jeff Munak, Grant Strobel and Paul Devine. This was the last meeting for our President, Susan Roll who is to be replaced by Mark Hayden for our next term. Thank you Susan for all of your hard work and leadership! We also thank outgoing board members Holly Kennedy and Mark Fernando for their commitment to our Chapter over the years. Speaking of our Annual Meeting, we enjoyed very much our fantastic venue of San Diego Country Club as well as our special guests such as Paul Levy, Tom Addis and Jeff Johnson. A huge thank you to Head Professional John Osbourne and General Manager David Morris and staff for their generous hospitality! Low round of the day went to new board member Grant Strobel with 66, followed by Trevor Young and Alan Scheer at 68.

CHAPTERCORNER

The Desert Chapter welcomed new Board Members Geoff Dean, Michael Holyk and Brent Tenuis at our Annual Meeting in December. We would like to welcome them to the board and look forward to the season ahead with some new ideas and events. Please take a moment to thank fellow PGA Professionals Rolland Vaughn, Paul Bucy, and Shane Ponchot for their service on the Desert Chapter Board of Directors. Their efforts have been much appreciated throughout their terms. Congratulations to the team of Gordon Leith and Randy Duncan for their victory at the Pinehurst/ Annual Meeting Event with a score of 8 under par 64. The Desert Chapter Board of Directors is excited to announce that a portion of the players fee will be paid out in the form of a Player of the Year Bonus Pool. The bonus pool will be an exciting year long points list for participants with the top finishers to be paid out bonus money at the end of the year. Congratulations to all the 2013 Desert Chapter Special Award Winners.

Arroyo Trabuco Golf Club who qualified for the Farmers Insurance Open. Not only did Michael qualify and represent the Chapter with class, but he made the cut. Way to tie Tiger for the first 36 holes.

Northern Chapter

With the new year came a changing of the guard… We’d like to thank Mark Wilson for his dedicated service to the chapter as our President and now Chapter Rep. Mike Valdez has filled the role as President and is sure to do a great job! Heritage Awards were given to a few very deserving members; Scott Puailoa, Sam Randolph Sr. & Sam Randolph Jr. Thank you for your many years in the Northern Chapter. Don’t forget to sign up for our 4 Ball & Meeting at Dairy Creek on 2/10/14. PROGRAM MAGAZINE JANUARY/FEBRUARY 2014

2014 USGA CHAMPIONSHIP SITES CONFIRMED The United States Golf Association confirmed the sites and dates for its 2014 championship schedule. Pinehurst Resort & Country Club, in the Village of Pinehurst, N.C., will host the U.S. Open and U.S. Women’s Open Championships in consecutive weeks in June on the recently restored No. 2 Course. The U.S. Amateur will be contested for the first time at Atlanta Athletic Club, in Johns Creek, Ga., while Big Canyon Country Club in Newport Beach, Calif., will host the U.S. Senior Amateur. Overall, there are 13 USGA national championships, as well as the Curtis Cup Match and USGA Men’s State Team, on the 2014 schedule: Curtis Cup Match, St. Louis Country Club, St. Louis, Mo., June 6-8 U.S. Open, Pinehurst Resort & Country Club, Village of Pinehurst, N.C., June 12-15 U.S. Women’s Open, Pinehurst Resort & Country Club, Village of Pinehurst, N.C., June 19-22 U.S. Senior Open, Oak Tree National, Edmond, Okla., July 10-13 U.S. Women’s Amateur Public Links, The Home Course, DuPont, Wash., July 14-19 U.S. Amateur Public Links, Sand Creek Station Golf Course, Newton, Kan., July 14-19 U.S. Girls’ Junior, Forest Highlands Golf Club, Flagstaff, Ariz., July 21-26 U.S. Junior Amateur, The Club at Carlton Woods, The Woodlands, Texas, July 21-26 U.S. Women’s Amateur, Nassau Country Club, Glen Cove, N.Y., Aug. 4-10 U.S. Amateur, Atlanta Athletic Club, Johns Creek, Ga., Aug. 11-17 U.S. Mid-Amateur, Saucon Valley Country Club, Bethlehem, Pa., Sept. 6-11 U.S. Women’s Mid-Amateur, Harbour Trees Golf Club, Noblesville, Ind., Sept. 6-11 U.S. Senior Women’s Amateur, Hollywood Golf Club, Deal, N.J., Sept. 13-18 U.S. Senior Amateur, Big Canyon Country Club, Newport Beach, Calif., Sept. 13-18 USGA Men’s State Team, French Lick Resort (Pete Dye Course), French Lick, Ind., Sept. 30-Oct. 2

ASSOCIATIONNEWS

INAUGURAL ROUNDS 4 RESEARCH PROGRAM RAISES NEARLY $150,000 Rounds 4 Research completed its first full year on a national scale with two highly successful auctions that raised nearly $150,000 for turfgrass research. The first auction in June featured more than 600 rounds of golf and raised $107,000, while a second auction of 300 rounds in August grossed an additional $39,000. The auctions were held online through the website biddingforgood.com. 50 GCSAA affiliated chapters and fundraising partners participated in the program and the Hi-Lo Desert GCSA, San Diego GCSA and GCSA of Southern California were among the leading revenue producing chapters. The three combined to raise nearly $9,000 for turfgrass research and the funds will be used to support projects that will have the most significant impact in their local areas. Area courses featured in the auction included Bighorn Golf Club, North Ranch Country Club, Maderas Golf Club, PGA West and TPC Valencia. GCSAA is grateful to the PGA of Southern California and its members for their generous donations and support of Rounds 4 Research. If you weren’t able to donate a foursome of golf this year, please consider the difference that your donation can make to the long-term viability of the game of golf. Research adds to every aspect of the game, from enjoyment to efficiently managing the resources used. Auctions are being planned for 2014 with the dates to be announced soon, and Rounds 4 Research is already accepting donations for those upcoming auctions at www.rounds4research.com. How can PGA pros benefit from EWGA events at their course? Meet more women golfers of all skill levels – our members range from new players to single-digit handicappers, all are potential clients. EWGA Chapters organize year-round weekend events and evening leagues during the summer, and our volunteers do most of the work –so refer us to your women students, for friendly playing opportunities. Most of us like to shop – so be wise & have a sale on your ladies’ apparel & equipment on the event day. EWGA Chapters run events at many different courses. If your course stands out as a good experience, we’ll be back as a group, and our members will come back individually for casual play. EWGA doesn’t give golf lessons – but we partner with courses for Get Golf Ready or for mini-clinics before our events. Suggest an interesting clinic, or volunteer a 10-minute rule discussion. Our Association HQ requests local input for multi-chapter events which rotate throughout the region, state and country – so your course or resort may snag one of these larger, more lucrative events. Let’s get to know each other – ewgala.org for L.A., ewga.com for access to all chapters, or come by our booth at the L.A. Golf Show.

PROGRAM MAGAZINE JANUARY/FEBRUARY 2014

www.scpga.com

This article will discuss and explain the four particularly noteworthy USGA Decisions changes for 20142015.

New Decision 18/4 provides that, where enhanced technological evidence (e.g. HDTV, digital recording or online visual media, etc.) shows that a ball has left its position and come to rest in another location, the ball will not be deemed to have moved if that movement was not reasonably discernible to the naked eye at the time. The USGA and R&A have issued a statement on the use of video and other visual evidence to further explain the governing bodies’ position on the use of this technology. Frequent TV viewers of golf might think this is just “another Tiger rule.” Nevertheless, what must be kept in mind is that

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Revised Decision 25-2/0.5 helps to clarify when a golf ball is considered to be embedded in the ground through the use of illustrations. The original Decision 25-2/0.5 deemed a ball embedded if part of the ball is below the level of the ground because previously it was necessary for the ball to touch the soil and the revision shows three examples (“a picture is worth a 1,000 words”) Revised Decision 27-2a/1.5 allows a player to go forward up to approximately 50 yards without forfeiting his or her right to go back and play a provisional ball. A much-needed example of a “short

distance” when a player “goes forward to search” – now rules officials will be in agreement as to a players’ intent when one “goes forward!” Reminder: “a provisional ball played from the tee produces better results than one played after an unsuccessful search for one at least 80% of the time!!” Although the Rules of Golf will not be amended until 2016, the USGA and R&A have agreed a two-year revision cycle for the “Decisions on the Rules of Golf.” Here are the 87 reasons why every PGA member’s Golf Shop should have at least 1 Decisions Book: 3 NEW DECISIONS 59 REVISED DECISIONS 1 RE-NUMBERED DECISION 24 DECISIONS TO BE WITHDRAWN

PROGRAM MAGAZINE JANUARY/FEBRUARY 2014

ASKTHE RONS

New Decision 14-3/18 confirms that players can access reports on weather conditions on a smartphone during a round without breaching the rules. Importantly, this new Decision also clarifies that players are permitted to access information on the threat of an impending storm in order to protect their own safety. We feel this is especially important because Rule 6-8a(ii) allows a player to discontinue play without penalty if there is danger from lightning and, not being accustomed to this situation, our players now can access additional information to assist them.

golf is the only sport in which we call penalties on ourselves. It is not equitable that some players are under more scrutiny than the majority of the field.

SCPGA Chapter Challenge Teams Desert Chapter

Barry Clayton, David Curtis, Charles DeLorey, Josh Garber, Joe Johnson, Reeve Krikke, Gordon Leith, Charles Peterson, Blake Schmitt, Mike Shea, Julie Wells, Justin Stelzer

Inland Empire Chapter

Steve Adamiak, Scott Bridges, Jeff Cross, Jerry Crowell, Paul Dietsche, Jennifer Dolph, Michael Drake, Ross Fisher, Daniel Hornig, Lawrence Jost, Henry Liaw, Michael Pearson

Metropolitan Chapter

Douglas Batty, Michael Diette, Blair Harkins, Michael Jack, Chuck Minerd Bobby Nickell, Ted Parker, Jim Petralia, Ron Skayhan, Junko Suzuki, David Whitby, Hidetaka Yoshinaga

Northern Chapter

San Diego Chapter

Kimberly Falcone, Mark Fernando, Scott Mahlberg, Ross Marcano, Bruce Nakamura, Mike Nokes, Tim Parun, Alan Scheer, Todd Smith, Chris Starkjohann, Grant Strobel, Dean Tonneslan

BRIDGESTONE SENIOR DIVISION PLAYERS CHAMPIONSHIP November 7-8, 2013 | Morongo Golf Club at Tukwet Canyon

JOE ROBINSON MEMORIAL December 19, 2013 | Jurupa Hills Country Club TEAM

YOUNGEST

1st Bruce Nakamura, Aviara Golf Club, 136 $1,000.00 2nd Al Valentine, Travel Leaders, 143, $600.00 T3rd Joe Johnson, Mountain Vista G.C., 149, $390.00 T3rd Dave Ruvolo, Palm Royale C.C., 149, $390.00 T3rd Tracy Bowles, Santa Maria C.C., 149, $390.00 T3rd Bob Dacey, Tierra de Sol G.C., 149, $390.00 MIDDLE

1st Jon Fiedler, Las Posas C.C., 137, $900.00 2nd Butch Sheehan, First Tee of Coachella Valley, 141, $700.00 3rd Mark Fernando, Coronado G.C., 142, $500.00 OLDEST

1st Bill Feil, Life Member, 147, $700.00 2nd Jim Barkhurst, Life Member, 148, $600.00 3rd Tom Sargent, Mesa Verde C.C., 149, $500.00

1st Chris Starkjohann, Torrey Pines G.C. & Outings/Larry Jost, Antelope Valley C.C./Ross Horst, Life Member, 121, $110 each 50-59

1st Chris Starkjohann, Torrey Pines G.C. & Outings, 67, $250 2nd Roger Gunn, Tierra Rejada G.C., 70, $200 3rd Jim Ley, Twin Lakes G.C., 71, $150 60-69

1st Jerry Wisz, Alhambra G.C., 68, $225 2nd Butch Sheehan, First Tee of Coachella Valley, 69 | $150 3rd John McFarland, Bridgestone Golf, 70, $125 70+

1st Jim Petralia, Los Angeles C.C., 71, $180 2nd Jimmy Powell, Life Member, 73, $125 3rd Tom Barber, Griffith Park G.C. & Jack Hollis, Life Member, 74, $90 ea

*PGA PROFESSIONALS IN BOLD

3RD ANNUAL PATRIOT PROFESSIONAL-AMATEUR CHAMPIONSHIP ALIFOR NC NI ER H

A A PG

SOU T

TOURNAMENTRECAP

Matthew Easterbrook, Jon Fiedler, Jeffrey Fowler, Rick Garboski, Roger Gunn, Paul Holtby, Joshua Kelley, James Ley, Susan Olson-Sipes, Alan Sorensen, Chad Sorensen, Tracy Bowles

TOURNAMENT RESULTS

April 23, 2014 Toscana Country Club Shotgun, Scramble Format

Help us raise funds for the Folds of Honor Foundation. With the support of Major Dan Rooney and Major Ed Pulido, we invite you to this 3rd Annual event. Last year, we raised $28,600 for the Folds of Honor Foundation. Be part of this great event and help us continue the standard for other sections to follow! Teams consist of 1 professional, 3 amateurs and one military player, to be assigned by the committee. Space is limited to the first 24 teams. To register, visit scpga.com. 38

PROGRAM MAGAZINE JANUARY/FEBRUARY 2014

*PGA Professionals in Bold

www.scpga.com

GOLF RANGE TOP 50 AWARDS Growth of the Game Teaching Professionals Joe DeBock, PGA Torrey Pines Golf Course/Torrey Pines Golf School Chris Smeal, PGA Future Champions Golf Academy/Tour at Stadium Golf Center Public Ranges Black Gold Golf Club Classic Club Journey at Pechanga Oak Creek Golf Club Torrey Pines Golf Course Trump National Golf Club - Los Angeles Private Ranges The Bridges at Rancho Santa Fe The Grand Del Mar Stand Alone Ranges Carlsbad Golf Center Del Mar Golf Center River Park Golf Center Stadium Golf Center Tom Barber Golf Center STAFF HIGHLIGHT AMY STADELMAN

Amy Stadelman is a Texas native, born and raised in Dallas. She attended Texas Tech University and graduated with a Bachelor’s degree in Public Relations in 2010. Amy worked for the Northern Texas PGA Junior Golf program before returning to Texas Tech University to receive her Masters of Business Administration degree. While in graduate school, Amy worked for the Texas Tech Alumni Association marketing department. Amy also spent time studying in Seville, Spain and Prague, Czech Republic where she gained a passion for traveling. Amy loves good music, food, and fitness. In 2014, Amy hopes to spend more time visiting family and friends and traveling to new places! www.scpga.com

PGA CREATIVE RESOURCE CENTER IS AVAILABLE FOR YOU Take your marketing to the next level. The new user-friendly Creative Resource Center launched mid-2013 and has recieved great reviews from PGA Professionals already. Using this site, members and apprentices can simply create their own professionally designed marketing materials for print, web and email, at no cost. Some of the more popular items on the site include: a customizable email newsletter, numerous posters and flyers, web banners, player development or program specific materials, and the ability to create your own cart signs with a quick upload of the day’s tee times. The Creative Resource Center also houses all TV and Radio PSAs and existing logos. The easy to use Creative Resource Center will add more professionalism and customization to your marketing efforts. The PGA Creative Resource Center can be accessed via PGAlinks.com. Additional tools are always added. Get started today!

InTereSTed In PrOMOTInG yOur FACILITy And drIvInG InCreMenTAL revenue?

TAKE THE 3-HOUR CHALLENGE

3-HOUR CHALLENGE The 3- hour challenge is easy and fun (and only takes 3 hours!) The team collects pledges per hole or donations. The challenge is to race to complete as many holes as possible in a 3-hour time frame. It’s a great way to involve your staff, membership, community and even a local charity or organization in your fundraiser event. What’s unique about the challenge is that it can be tailored to best fit your facility and help best raise money through your staff, membership and community. The SCPGA encourages everyone to get involved! Encourage your facility members, friends and family in the community to support your challenge by making a pledge. The overall proceeds from the event will be evenly split between the SCPGA Foundation and the Team’s charity of choice. For more information or to register, contact Amy Stadelman at astadelman@pgahq.com.

The SCPGA is committed to promoting the game of golf and you - the PGA Professional. The new Free Lesson a Month Program will help bring new golfers to your facility as well as increase your incremental revenue. Get started with this great initiative today!

SECTIONNOTES

FOUNDATION PROGRAMS & EVENTS

GOLF DIGEST’S WORLD 100 GREATEST COURSES #45 Los Angeles Country Club # 47 Riviera Country Club

SCPGA.COM

scpga.com PROGRAM MAGAZINE JANUARY/FEBRUARY 2014

3333 CONCOURS STREET BLDG 2, SUITE 2100 ONTARIO, CA 91764 SCPGA.COM

RAISE THE BAR, AND PEOPLE WILL REMEMBER YOUR NAME. Throughout his legendary career and life, Jack Nicklaus raised the standard for excellence, winning a record 18 professional major championships and becoming one of the iconic figures of the last century. Today, he continues to demand the best for the courses he designs. That’s why when clients ask Mr. Nicklaus about the most reliable and innovative golf cars on the market, there’s one name that leads the way – E-Z-GO.®

See Mr. Nicklaus’ story at ezgo.com/RealResults

For more information contact: Scott Stevens (760) 936-7530 sstevens@textron.com

Joe Martin (949) 233-1186 jmartin2@textron.com

“IT’S SIMPLE — IF YOU WANT THE BEST, YOU WANT E-Z-GO.”

JACK NICKLAUS Founder Nicklaus Design