PROgram Magazine June 2015 Issue

VOLUME 42 | ISSUE 3 | JUNE 2015

THE OFFICIAL MAGAZINE OF THE SOUTHERN CALIFORNIA PGA

DRIVE, CHIP & PUTT:

UNIQUE COMPETITION DRIVES CUSTOMERS

TORREY PINES GOLF COURSE HOST OF 2015 REGIONAL FINALS

Never Gets Stuck IN THE ROUGH 2 0 1 5 TA C O M A B E S T- S E L L I N G C O M P A C T P I C K U P I N A M E R I C A

Based on manufacturer estimates, CY 2014 sales.

10Things TO K N OW. . .

1. Ryan Kennedy and Austin Peters qualify for the 2015 PGA Championship 2. Visit cagolf.org for information on Water Conservation in Southern California 3. Sign up for the upcoming Town Hall Meeting with PGA President Derek Sprague

4. Visit scpga.com to view the new Guidelines for Online Distribution of Tee Time Reservations 5. Are you an apprentice or PGA assistant? Join the AAA association 6. Play 9 Day is July 29th!

7. Your Section will conduct 275 Junior Golf events this year.

8. The inaugural California Cup will be December 13-15 in Seaside 9. Sign up now for the Section PGA Professional Championship and the Section Senior PGA Professional Championship 10. Want an article featured on scpga.com or the PROgram Magazine? Send it to bmitchell@pgahq.com

contents

SAVE

SECTION REPORT 04 QUARTER CENTURY ON THE

PATRIOT PRO-AM 13 ANOTHER SUCCESSFUL

PATRIOT PRO-AM

SPONSOR DIRECTORY 06 YOUR VALUED SCPGA

JUNIOR GOLF

SPONSORS

CALIFORNIA JUNIOR AMATEUR GOLF CHAMPIONSHIP

JOB IN SOCAL

CALIFORNIA PGA NEW MEMBERS

PGA PLAYER DEVELOPMENT 08 THE POWER OF ENGAGEMENT

TEACHER’S FORUM 09 AN INTERVIEW WITH PGA

PROFESSIONAL ZACH ALLEN

11

LEADERSHIP COLUMN

YOU CAN’T CHANGE THE STRIPES ON A ZEBRA: THE ISSUE OF LEADING WITH A SERVANT’S HEART

DRIVE, CHIP & PUTT 12 UNIQUE PLAYING

OPPORTUNITIES FOR JUNIOR AND EXPOSURE FOR FACILITIES THROUGH DRIVE, CHIP & PUTT

www.scpga.com

SUMMER MEETING 18 2015 ANNUAL SUMMER MEETING

& PRO-PRO SCRAMBLE

SPONSOR SPOTLIGHT 20 NEW YORK LIFE

GOLF BUDDY GOLF SCORECARDS

ASSOCIATION NEWS 24 GCSAA, EWGA, CAG

CHAPTER CORNER 25 SCPGA CHAPTER UPDATES

TOURNAMENT RECAP 26 SCPGA TOURNAMENT RESULTS

SECTION NOTES 27 NOTES FROM THE SCPGA

WOMEN’S PLAY DAY July 8 | Tustin Ranch Golf Club SCPGA MATCH PLAY CHAMPIONSHIP July 13-14 | Sandpiper G.C. AAA SWEEP - STROKE PLAY 4 July 16 | South Hills C.C. CALIFORNIA STATE OPEN July 22-25 | Morongo G.C. at Tukwet Canyon WOMEN’S PLAY DAY August 3 | Wood Ranch Golf Club SCPGA/NCPGA SENIOR CUP MATCHES August 3-4 | Santa Maria C.C. & Ranch Maria C.C.

FEATUREDCONTENT

NEW MEMBERS 07 WELCOME SOUTHERN

15 INTRODUCING THE SOUTHERN

the DATE

NOTABLE UPCOMING EVENTS IN THE SOUTHERN CALIFORNIA SECTION

AAA FOUR-BALL CHAMPIONSHIP August 13 | Vista Valley C.C. SECTION SENIOR PGA PROFESSIONAL CHAMPIONSHIP August 24-25 | Oak Valley C.C. SCPGA TOWN HALL MEETING August 27 | Mile Square G.C. NATIONAL CAR RENTAL SCPGA ASSISTANT CHAMPIONSHIP August 31 | La Purisima Golf Course

OFFICE PROGRAM MAGAZINE JUNE 2015

03

Message from the Southern California PGA

Quarter Century

By Southern California PGA President, John McNair, PGA

By Southern California PGA CEO/Executive Director, Tom Addis III, PGA

PRESIDENT ON THE JOB IN SOCAL

PROGRAM MAGAZINE JUNE 2015

The Southern California Section is a great place to live and work, as the ole saying goes...

So much that we have quite a number of our PGA members who have been at their facilities or clubs for twenty-five years or longer. Congratulations to these PGA professionals who have distinguished themselves for consistent and long service to their job, their members and customers and to their community.

These PGA professional examples are truly the case of patience and perseverance to have the privilege to work at one golf facility as a PGA member for over twenty-five years… of course, one must do a good job to be retained that long. I thought it would be nice to recognize these fine PGA members who have dedicated themselves to the community of their club or facility for so many years...

Let’s begin with John Leonard, 53 years at Newport Beach Golf Course; Bob Harrison, 50 years at Brentwood Country Club; Tom Barber, 46 years at Griffith Park Golf Club; Ron Yarbrough, 46 years at Coronado Golf Club; Dave Stockton, 46 years on the PGA Tour; Jim Crockett, 38 years at Bonita Golf Course; Gregg Combs, 37 at Spring Valley Lake Country Club; Steve Applegate at Antelope Valley Country Club for 36 years; Bob Silver, 35 years at Old Ranch Country Club; Dave Cook for 33 years at San Clemente Golf Course; Ted Debus, 33 years at Alta Vista Country Club; Paul Wise, 33 years at Hillcrest Country Club; Evan Colavincenzo, La Cumbre Country Club for 32 years; Doug Hart at The Springs Country Club for 32 years; Mike Buroza, 30 years at Los Verdes Golf & Country Club; Scott Johnson, 30 years at Rancho Santa Fe Country Club; Scott Puailoa, 30 years, The Valley Club of Montecito; Jerry Wisz of Alhambra Golf Course, 30 years; Fred Couples, 30 years, PGA Tour; Mike Clifford, The Lakes Country Club for 29 years; Jim Foss, 29 years at Kern River Golf Course; Jim Ley, 29 years at Twin Lakes Golf Course; Tim Terwilliger, Brookside Golf Club for 29

years; David James, 28 years at Chaparral Country Club; Jim Letourneau, 28 years at Shadowridge Country Club; Susan Olson-Sipes, 28 years at River Ridge Golf Club; Rick Rielly, Wilshire Country Club for 28 years; Alan Arveson, Crystalaire Country Club, 27 years; David Beatty, 27 years at San Clemente Golf Course; Fred Wood, Oceanside Municipal, 27 years; Steve Pate, PGA Tour, 27 years; Joel Clay, 26 years, Chalk Mountain Golf Course; Jerry Herrerra, Azusa Greens Golf Course, 26 years; Stephen Toth, 26 years at Oasis Country Club; Duffy Waldorf, PGA Tour for 26 years; Jeff Cross, 25 years at Victoria Club and Joe DeBock 25 years at Torrey Pines Golf Course.

Congratulations to these PGA members as they continue their longtime service to their clubs and facilities and make all of us proud.

“

Congratulations to these PGA professionals who have distinguished themselves for consistent and long service to their job, their members and customers and to their community.

“

SECTIONREPORT 04

The PGA professional is at the center of one of the major charges of the PGA, to give back. To give back whether at your home facility, your community or on the road. The PGA professional gives unselfishly to volunteer time and provide advice and mentoring for many, many people.

The PGA professional also gives back through golf instruction and playing the game by helping others and setting a great example for all.

The Southern California Section has many ways to get involved and to give back, especially through the committee structure and the many programs we conduct such as Golf in Schools, Neighborhood Golf, our “Foundation, junior golf, our grants and scholarship programs. We have over twenty committees that are structured for strategic development, answer questions and issues, provide advice and counsel and create involvement in the governance structure.

I must mention, that we have three committees, our Budget Committee, Advisory Committee and our Investment Committee, that recently lost one of our most revered and respected committee members, Mr. Bob Kummer. Bob served all of us as PGA members and advised and mentored all of us, especially those of us serving on the committees and the Board of Directors. Bob’s advice and counsel on financial matters have led us to the structure and stability, and the success, that we currently enjoy through our investment program. We will remember Bob and always thank him for his love of the SCPGA and the guidance he provided the Section for many, many years.

Bob is one of hundreds who support the Section through our committees and each give back much more than they really realize and we can’t thank everyone enough for your support of the SCPGA and the game and business of golf.

Wally Bradley, PGA - Half Century Club Member www.scpga.com

THANK YOU TO THE FOLLOWING COMPANIES FOR SUPPORTING THE GOLF PROFESSIONALS OF THE SOUTHERN CALIFORNIA PGA!

THE OFFICIAL MAGAZINE OF THE SOUTHERN CALIFORNIA PGA

3333 Concours Street • Building 2, Suite 2100 • Ontario, CA 91764 951.845.4653 ph • 951.331.4701 fax • scpga.com • scpgajrtour.com THE SCPGA BOARD OF DIRECTORS OFFICERS John McNair, PGA, President- JC Resorts Todd Keefer, PGA, Vice President - Wilshire Country Club Tony Letendre, PGA, Secretary Jason Taylor, PGA, Honorary President - Lorena Ochoa Foundation AT-LARGE DIRECTORS Bill Hulbert, PGA, PGA TOUR Superstore • Joe Grohman, PGA, Navy Golf Course • Scott Heyn, PGA, Oakmont Country Club • Eric Lohman, PGA, Monarch Beach Golf Links • Robin Shelton, PGA, Mountain Meadows Golf Course • Randy Chang, PGA, Journey at Pechanga & Talega Golf Club INDEPENDENT DIRECTOR Susan Roll, PGA, Carlsbad Golf Center Steve Plummer, Championship Golf Services CHAPTER REPRESENTATIVES Desert: Inland Empire: Bryon Smith, PGA, Goose Creek Golf Club Metropolitan: Chris Gilley, PGA, SeaCliff Country Club Northern: Mark Wilson, PGA, North Ranch Country Club San Diego: Ross Marcano, PGA, Barona Creek Golf Club PGA GOVERNANCE DISTRICT 11 DIRECTOR Bill Hulbert, PGA, PGA TOUR Superstore - Southern California Section PGA OF AMERICA PRESIDENT - Derek Sprague, PGA, Malone Golf Club VICE PRESIDENT - Paul Levy, PGA, Toscana Country Club SECRETARY - Suzy Whaley, Suzy Whaley Golf

PMS 2767

SPONSORDIRECTORY

USA

Official Radio of the Southern California PGA

SCPGA SECTION STAFF Tom Addis III, PGA, CEO, taddis@pgahq.com Jeff Johnson, PGA, COO, jjohnson@pgahq.com Max DeSpain, Tournament Director, mdespain@pgahq.com Kevin Smith, Junior Golf Director, ksmith@pgahq.com Sharon Curfman, Membership, scurfman@pgahq.com Breanne Mitchell, Communications Manager, bmitchell@pgahq.com Ariana Gomez, Foundation Marketing & Communications Administrator, agomez@pgahq.com Nicolle Quick, Meeting & Events Manager, nquick@pgahq.com Kristy Custer, Finance/Office Manager, kcuster@pgahq.com Daniel Hale, PGA, Foundation Programs and Events Administrator, dhale@pgahq.com Stephen Monday, Tournament Operations Administrator, smonday@pgahq.com Matt Gilson, Player Development Manager, mgilson@pgahq.com Travis Cutler, Junior Golf Manager, tcutler@pgahq.com Marshall Gerlach, Junior Golf Manager, mgerlach@pgahq.com Eddie Rodarte, PGA, Junior Golf Manager, erodarte@pgahq.com Justin Sandoval, Junior Golf Operations Coordinator, jsandoval@pgahq.com Bryce Seiver, Assistant Tournament Administrator, bseiver@pgahq.com Junko Suzuki, PGA, Golf in Schools Territory Coordinator, jsuzuki@pgahq.com Anthony Leone, Golf in Schools Territory Coordinator, aleone@pgahq.com Taylor Vermillion, Administrative Assistant, tvermillion@pgahq.com Kristine Lorencz, Section Administration, klorencz@pgahq.com PGA PLAYER DEVELOPMENT REGIONAL MANAGER Nikki Gatch, PGA 760.534.1370 • ngatch@pgahq.com PGA EMPLOYMENT CONSULTANT Ken Ferrell, PGA 951.894.5024 • kferrell@pgahq.com

THE PROGRAM VOLUME 42 • ISSUE 3 • 2015 JUNE ISSUE

The Program is produced by the Southern California PGA. Breanne Mitchell, Publisher and Editor.

The Program is distributed free to members and affiliates of the SCPGA seven times a year.

The articles and other information contained within this publication are informational and do not necessarily represent the views or opinions of the SCPGA. The SCPGA assumes no responsibility or liability for claims made for or by any product in this publication whether reported or advertised. Reproduction in whole or in part without permission of the SCPGA is prohibited.

06

PROGRAM MAGAZINE JUNE 2015

www.scpga.com

Welcome Southern California PGA

NEW MEMBERS Charlene Bendt Old Ranch C.C. A-8 To introduce people to an activity they can enjoy for a lifetime, help existing golfers increase their enjoyment of the game, and use fitness /yoga as a tool to help golfers improve their game, and be able to play longer and be healthier.

Liz Benson San Diego Country Club A-8 I have been playing and competing at all levels for over 30 years. My main motivation is to help others to learn the game and enjoy all the social and health benefits that the game has to offer.

Eric Conroy Rancho La Quinta C.C. A-8 The reason I chose to become a PGA Professional was for my love of the game and having the opportunity to grow the game.

Tanya Dergal Alhambra Golf Course A-14 I want to be as knowledgeable to help grow the game and help players improve. Being part of such a recognizable organization make the learning experience much easier.

Wes Levanduski Hunter Ranch G.C. A-8 I have loved golf all my life and couldnt think of a better industry to be in.

Marc Surette The Crosby Club at Rancho Santa Fe A-14 To teach golf and bring new people to the game for all ages.

www.scpga.com

Ryan Kolk Canyon Lake G.C. A-8 To bring more younger players into the game.

Lee Morton The Vintage Club A-8 Quality of life. I was looking for a career that I would be happy waking up to everyday.

Craig Welker A-1 David L. Baker Memorial G.C. Tradition and contribution.

NEWLY REGISTERED & RE-REGISTERED APPRENTICES Steve Anderson, Jason Beach, Scott Dietz, Kyle Hosch, Robert Kaiser, Zack Kanny, Brian Keller, Eric Lomberg, Lisa Monaco, Kyle Ortiz, Kevin Ritter, Nathan Smith, Robert Sul, And Veronica Valerio.

WELCOME BACK TO MEMBERSHIP Gerald Bond QUARTER CENTURY MEMBERS Joe DeBock, PGA; Dennis Foster, PGA; Willy Gatherum, PGA; Joe Johnson, PGA; Justin King, PGA; Brad Sherfy, PGA; and Mitzie Sundberg, PGA DECEASED We sadly lost PGA Professionals: Warren Smith, PGA on 5/3/15 at age 99 Jack Henry, PGA on 5/17/2015 at age 83 MOVING UP Anthony Brooks, PGA Diamond Bar Golf Course

A-14

Michael Castillo, PGA TPC at Valencia

A-1

Eric Charos, PGA Sunrise Country Club

A-13

Michael Cross, PGA Del Mar Country Club

A-4

Garrett Dagg, PGA Encinitas Ranch Golf Course

A-1

Paul Devine, PGA Pauma Valley Country Club

A-13

Mark Girard, PGA Sunrise Country Club

A-1

Garrett Goodrich, PGA Stockdale Country Club

A-1

William Harris Menifee Lakes Country Club

B-13

Tyler Heffner, PGA Rancho Mirage Country Club

A-4

Rick Johnson, PGA Knollwood Golf Course

A-14

NEWMEMBERS

Thomas Fowler Shadow Ridge Resort A-8 Admiration for the game of golf.

NEW MEMBERS Thomas Chu, PGA; Andrea Fletcher, PGA; Blake Jirges, PGA; Aaron Kelm, PGA; Daniel Marvosh, PGA; Eric Mitchell, PGA; Roxanne Mueller, PGA.

Craig Kaminski, PGA A-14 PGA Learning Center @ Mountain Meadows GC Roxanne Mueller, PGA Warner Springs Ranch

A-4

Bryon Penfield Rancho Bernardo Inn GC

B-1

Robert Stevens, PGA El Cariso Golf Course

A-14

Jake Wiese, PGA Marine Memorial Golf Course

A-1

WELCOME WAGON Rick Johnson, PGA Steven Schaller, PGA Shannon Morehouse, PGA John Hughes, PGA Gregg Walters, PGA

South Florida North Florida Southwest Northern California New England

PROGRAM MAGAZINE JUNE 2015

25

07

The Power of

ENGAGEMENT

By Nikki Gatch, PGA Player Development Regional Manager We all take great pride in the fact that we, as PGA Professionals, are considered the “Experts

in the Game and Business of Golf.” We all wear many hats in our

roles at our facility. One of those hats, is to engage with our customers and truly encourage more activity with the game.

If we take a step back and look at our industry from a different lens, then perhaps from the lens of a different industry, a common theme with any successful industry or company, is their ability to inspire, engage, convert and retain their customers. Golf should be no different. As PGA Professionals, we should all be challenging ourselves to ‘ENGAGE’ with more golfers

at the club to ‘CONVERT’ more golfers into “more rounds”, or visits,

PGAPLAYER DEVELOPMENT

thus generating more REVENUE. One company that stands out for me in this regard is Apple. They are probably the best at accomplishing this. And who do you engage with at the Apple Store? An Apple Genius of course! We can’t forget that we are geniuses in our own regard, as we are the “experts” in golf. There are certainly many ways to accomplish this at our facilities and with our customers. But let’s focus on utilizing player development to further our standing as “experts”.

Based on an analysis of several clubs, a golfer engaged in a coaching program will spend 65%

more

on F&B while participating in the

program. This statistic probably doesn’t come as a surprise to you - a golfer in a coaching program will make more visits to the facility for the lessons, clinics and practice. Possibly less obvious, and delivered from the same analysis, is the fact that a golfer who completes a coaching program, as opposed to a single lesson, will play on average at least 20% more golf in the 12 months after the program, than they did in the 12 months before the program. A strong argument for this is that the PGA Professional has had the

08

PROGRAM MAGAZINE JUNE 2015

opportunity to INSPIRE the golfer to enjoy their game more. Or, perhaps the golfer finds the game more enjoyable if their game has improved. Either way, it relates to INCREASED

ROUNDS AND REVENUE.

Another significant finding is that those consumers who are engaged in

increased their retail spend by 79% in that year.

a coaching program,

What a great opportunity for the PGA Professional to not only improve someone’s golf swing, but have the opportunity to convert equipment sales as well as increase overall spending at the facility. I would venture to say not every department at the facility has the same opportunity. But perhaps of most value, is the opportunity to create a

more LOYAL CUSTOMER. Have you ever given any thought to reaching out to your members or customers who haven’t visited the club in the past 30 days, or 60 days, or longer? If you are at a private club, these are the people most likely to leave. If you are at a public facility, perhaps you have lost your customers to a competitor. Check member accounts for inactivity, or check handicap reports for the last posted score, and challenge yourself to reach out and engage with those people.

Invite them to play nine holes with you; invite them out for lunch; or simply just let them know you were thinking of them and would love to see them at the club soon. Just think if a company, store, or restaurant you frequently reached out to you in this way after not seeing you for a while – how would that make you feel? I know I would probably feel less like a “number” and more like a valued customer.

These facts prove that there is a direct correlation between engagement, rounds and revenue.

Take advantage of your opportunity to inspire and engage your customers.

This will lead to more loyal customers, increased rounds and revenue.

www.scpga.com

An Interview with PGA Professional

ZACH ALLEN

By Billy McKinney, PGA, Marbella Golf & Country Club

their own best swing. The one that allows them to reach their true playing potential.

4. HOW DO YOU TEACH THE MENTAL AND EMOTIONAL SKILLS THAT GOLF REQUIRES? Helping my students learn how to coach themselves. You are all alone on the golf course, so you need to have the ability to self diagnose and self correct on the fly.

Once this skill is learned, players seem to panic less, and the negative thinking quiets.

1. TELL US ABOUT YOUR BACKGROUND AND INFLUENCES IN GOLF: My Father got me started in the 8th grade. I have been fortunate to work with some great instructors along the way; Glenn Deck, Greg McHatton, Mac O’Grady, Paul Kopp.

3. DO YOU FOLLOW A FRAMEWORK OR DO YOU TEACH EACH PERSON “ARTISTICALLY”?

I am trying to help each person find

6. WHO IS IN YOUR DREAM FOURSOME? My Father, Ben Hogan, and Tiger Woods.

The two golfers I admire the most, and the man I miss the most.

7. ANYTHING ELSE YOU’D LIKE TO TELL OUR READERS? Never forget what a privilege it is to play golf. The greatest sport ever played.

Be thankful every time you get the opportunity.

COMPLETE THESE SENTENCES IN 30 WORDS OR LESS: 1. THE GOLF WORLD IS in great shape, what a wonderful sport to be a part of.

2. MY FAVORITE PLAYERS TO WATCH ARE Tiger Woods and Rory McIlroy.

3. IF WE ALL could just enjoy the process, the beauty and the moment.

4. MY OWN GOLF GAME is but a fading memory.

5. MODERN TECHNOLOGY IS really helpful, but useless in the wrong hands.

6. PEOPLE WOULD PLAY BETTER GOLF if they became more child like in their attitude 7. MY FAVORITE TEACHING AID IS the thousands of swings I’ve viewed and clocked.

Nothing beats experience. www.scpga.com

By: Eric Lohman, PGA General Manager at Monarch Beach Golf Links ERIC LOHMAN ON THE IMPORTANCE OF PAMPERING WOMEN'S GOLF TRAVEL GROUPS:

After being recognized as the "Best Place in America for Traveling Women's Golf Groups" by Matt Ginella from Morning Drive on the Golf Channel, our guests' expectations, especially our women guests, rose higher than a 60-degree sand wedge. Right after the announcement, we hosted a group of women sports marketing executives from across the country for a weeklong symposium. We knew the stakes were high so we had to bring out our "A" game. Besides our distinguished guests wanting to enjoy our five-star accommodations, celebrity chef dining, and award winning spa, they also were in need of a first-class golfing experience. Some of our guests had played golf before, some were even PGA Professionals, but a majority of our guests were new to the game or not quite comfortable with a full round of golf. We decided to offer our guests a five-hole playing and instruction experience. Each hole had a theme (like putting or iron play) and an instructor or two to guide the participants through the hole. The event, conducted on our five-hole "Ocean Loop" (holes one to five), also featured a food & beverage station on each hole as well. Overall the experience lasted around two hours, and each participant was able to play our five most scenic and closest holes to the Pacific Ocean, enjoy some of our specialty food & beverage offerings, and also receive instruction along the way.

TEACHER’SFORUM

2. WHO ARE SOME OF YOUR STUDENTS? While I work with everybody under the sun, the student I am most proud of is Emily Tubert and our 9 year relationship, Big Break contestant this year, and Pub Links Champion 2010

5. IF YOU COULD GO BACK IN TIME TO COACH THE YOUNG YOU, WHAT WOULD YOU DO DIFFERENTLY? Not be such a perfectionist with my own golf swing, video taping every move, and scrutinizing every position. While this helped me understand the golf swing intimately as a teacher, it hurt my natural playing ability.

PAMPER WOMEN'S GOLF TRAVEL GROUPS

ERIC LOHMAN ON THE BUSINESS IMPACT OF PAMPERING WOMEN'S GOLF TRAVEL GROUPS:

Our creativity and flexibility allowed this event to be highly successful for both our valued guests and our facility.

The event grossed the club $12,000 during an off-peak time. We were recognized for a second year in a row as the Best Place for Women's Traveling Golf Groups. That segment of our business (women traveling golf groups) has witnessed an 80 percent increase year over year, and the group signed a multi-year contract with our resort.

PROGRAM MAGAZINE JUNE 2015

25

09

You can’t change the stripes on a zebra: The issue of leading with a

SERVANT’S HEART

By Russell Sylte, PGA Master Professional Director of Operations, Dove Canyon Golf Club

“MANY SKILLS CAN BE ACQUIRED AND TAUGHT, BUT CHANGING SOMEONE’S ATTITUDE, THEIR STRIPES, MAY BE IMPOSSIBLE!”

www.scpga.com

you have no problem making decisions when it comes to “things.” But when it comes to people, you slow down a little, especially when it involves disciplining a team member.

I know the pattern. You ask yourself, “Am I avoiding the situation because I don’t like conflict?” “Am I making excuses for the person by telling others that’s just who they are?” “How far do I have to be pushed before I‘ll get angry and react out of character?” Do these questions sound familiar to you?

What you should really be asking yourself is, “How many times am I going to clean up their mess before I’ve had enough?” Trust me, this is just the beginning. The team member that you have been protecting will forget everything you’ve ever let them get away with once you begin to implement the exit process. They will project onto you the strongest feelings of hatred you will ever experience.

So, let’s just get right to it. I’m asking you to consider my advice. Recognize the first signs of poor performance and document it. Keep a journal handy in the small drawer of your desk. Begin the trail of remembering not only what you witnessed but how it made you feel. Were you let down? How was the department affected? How did this person’s actions make others feel? Note your emotions.

These emotions, along with the tangible actions of this team member’s poor performance, will give you the confidence to look them squarely in the eyes and discipline them accordingly.

In my next article on Leadership, I will discuss key elements to give every team member a fair chance to be successful. In addition, I will provide you with the steps necessary to follow in the termination process.

LEADERSHIPCOLUMN

Communication is a skill that you can specialize in, riding a bike is a trained exercise, and par golf is an acquired craft. These are all studied skills. Our attitude, however, is developed from conception. Our personalities are inherent in our genes and shaped by the environment in which we grow up. The way we carry ourselves, our tone of voice, body language, thoughts, ambitions and reactions to circumstances all mature over time into natural intuition. Our attitude is the engine within us that drives our actions and decisions on a daily basis. These are our stripes, like those of the zebra!

I’ve worked with people for nearly four decades in multiple areas of golf operations. The past two decades I have acted as a General Manager leading properties with revenues exceeding $7,000,000. Over these many years I’ve encountered a countless number of teammates. Most were a blessing, some were a lesson.

I’ve always believed I could influence the attitude of others. My leadership traits have always shone through my empathy for others and inherent servants heart. Looking back now, I wonder how many countless hours I’ve spent on individuals upon the realization that something had to be done to address their culture misalignment. I cringe at the amount of time I allowed sporadic behavior, but even more so, on time wasted conducting casual counseling sessions hoping the subject would understand their behavior was inappropriate.

A friend recently sent me an email from Tony Robbins titled, BLUEPRINT OF LEADERSHIP. In the body of the email, Tony pointed out that DECISIVENESS was one of the common leadership qualities among people like Nelson Mandela, Mother Teresa, Bill Clinton and Mikhail Gorbachev. If you are like me, then

You can reach me at Russell@pga.com to discuss more on Leadership.

PROGRAM MAGAZINE JUNE 2015

11

Citizens Business Bank is a proud sponsor of

The Southern California PGA

Unique Playing Opportunities for Juniors and Exposure for Facilities through

DRIVE, CHIP & PUTT

DRIVE, CHIP&PUTT

The journey to Augusta National Golf Club officially began on Monday, June 15th at Old Ranch Country Club in Seal Beach, California. Junior golfers from throughout the Southwest United States between the ages of 7 and 15 will attempt to Drive, Chip, and Putt their way to the hallowed grounds of Augusta National Golf Club in Augusta, Georgia.

In 2014, the Southern California PGA Section had 1,623 participants register for the skills competition and we have already surpassed that total in 2015.

The amount of interest and publicity surrounding these competitions is growing by the minute, as five of the 12 DCP Local Qualifiers are currently over 200 registrants. We are anticipating over 2,000 total registrants in 2015, which is a tremendous sign for junior golf in our Section going forward.

Not only does the Drive, Chip, and Putt provide a unique competition with a grand prize of Augusta National Golf Club for junior golfers, but it also provides our PGA Professionals and Apprentices the unique opportunity to showcase their practice facility and staff to hundreds of

youngsters at each qualifier. Juniors and parents alike will spend upwards to six (6) hours at the host facility practicing and competing, giving each PGA Professional the opportunity to introduce themselves and offer up the immense opportunities that will provide incremental revenue on a daily basis. In addition to the facility and staff exposure, each PGA member is eligible to receive the ever important MSR credits for donating their time.

If you are interested in volunteering your time to assist with these events OR if you’re interested in hosting an official qualifier next year, please contact Matt Gilson at MGilson@pgahq.com or 951331-4738.

SOUTHERN CALIFORNIA OFFICIAL DRIVE, CHIP & PUTT LOCAL QUALIFIERS Sign up today for one of the remaining local qualifiers in your area.

See below for a list of locations for the 2015- 2016 Drive, Chip, and Putt.

Thursday, July 9, 2015 | 10:00AM Woods Valley Golf Club Valley Center, CA

Top Ranked Bank In California*

Tuesday, July 14, 2015 | 12:00PM Alhambra Golf Course Alhambra, CA Monday, July 20, 2015 | 11:00AM Toscana Country Club Indian Wells, CA

Contact me today!

909.980.1080

Drive, Chip & Putt local qualifier - Mountain Meadows G.C.

Vince Gottuso Senior Vice President Center Manager

Thursday, July 23, 2015 | 10:00AM Goat Hill Park Golf Course Oceanside, CA Monday, July 27, 2015 | 11:00AM Vista Valencia Golf Course Valencia, CA

www.cbbank.com

VISIT DRIVECHIPANDPUTT.COM TO REGISTER TODAY!

Equal Housing Lender | Member FDIC *Bank Director Magazine, 2014. Among Banks with $5 Billion to $50 Billion in Assets. CVB Financial Corp. is the holding company for Citizens Business Bank. 0615

Drive, Chip & Putt local qualifier - Mountain Meadows G.C. 12

PROGRAM MAGAZINE JUNE 2015

www.scpga.com

Another Successful

PATRIOT PRO-AM

www.scpga.com

2015 Patriot Pro-Am at Toscana Country Club

dinner and awards program, featuring presentations by Major Ed Pulido on behalf of Folds of Honor and 1987 US Open Champion Scott Simpson.

Special thanks to Mr. Steven Wilburn and FirmGreen, Inc. for again serving as the Patriot Pro-Am’s presenting sponsor.

Thanks also to Citizens Business Bank for supporting sponsor support and to all the organizations and golfing enthusiasts who contributed their time, money and hard work to make this year’s event a tremendous success, including Patriot Pro-Am Chair Bill Hulbert, PGA and the entire Pro-Am Committee, as well as the SCPGA Section and Foundation Staff. The Committee also extends a special thank-you to host facility Toscana Country Club, including General Manager and CEO Paul Levy, PGA; Director of Golf David Craig, PGA and their staff, for staging another premier event to benefit Folds of Honor.

The SCPGA returned to the Morongo Golf Club at Tukwet Canyon for the second TPS of the season. The Champions course was in fantastic shape, and proved to be a challenge to many of the competitors. After the morning round Gary Sowinski, PGA, carded a spectacular score of 67 to hold a two shot lead going into the afternoon round. Only a few shots back was Michael Block, PGA, and he used the afternoon round to prove why he is one of the best players in the country.

The scorecard for Block’s afternoon round was impressive, which included an eagle and six birdies, for a total of 67.

His afternoon round propelled him into first place, and the overall champion.

Congratulations Michael!

In addition, the TPS event also served as a qualifier for the SCPGA Match Play Championship at Sandpiper. The qualifiers at this event were: Jamie Puterbaugh, PGA, Aviara G.C., Don Littrell, PGA, GolfTEC, Dean Tonneslan, PGA, La Jolla C.C., and Scott Heyn, PGA, Oakmont C.C. Thank you to the sponsors of the event: Tour Lock Pro, Pepsi, PGA Tour, and 2UNDR. Thank you to Ian Hill, the local representative for 2UNDR, who stopped by the event and handed out free product to the participants.

Thank you also to our rules officials who were present at the event. One final thank you to Henry Liaw, PGA, Mark Lamb, and their staff at the Morongo Golf Club for their gracious hospitality.

PATRIOTPRO-AM

A field of 130 golfers, including numerous retired and active-duty military personnel, assembled at Toscana Country Club on May 4th for the playing of the 2015 Southern California PGA Patriot Pro-Am to benefit the Folds of Honor Foundation. The Patriot Pro-Am is the flagship fundraiser for the Folds of Honor, which provides postsecondary educational scholarships for the children and spouses of military men and women killed or disabled in service to the United States. This year’s event again raised more than $30,000.00 to directly benefit these special families.

With an impressive 19-under par score of 53, the Scramble golf event was won by the team of Tony Letendre, PGA; Michael Close; Ted Embry; Andy Sutton and Master Chief Petty Officer Daniel McKenna. Each member of the winning team received a Warrior Trophy, symbolic of the cause to which Folds of Honor is dedicated. Following the golf was a

BLOCK CASHES IN AT MORONGO

TPS SERIES - TUKWET CANYON May 18 | Morongo Golf Club at Tukwet Canyon 1 Michael Block, Arroyo Trabuco Golf Club, -7, 137, $1500 T2 Ron Skayhan, Hillcrest Country Club, -5, 139, $1100 T2 Larry Correa, La Purisima Golf Club, -5, 139, $1100 PROGRAM MAGAZINE JUNE 2015

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Introducing the

DATE O SOUTHERN CALIFORNIA JUNIOR D E R T? E H AMATEUR GOLF CHAMPIONSHIP W U FI YO

a high-profile event.”

Industry Hills Golf Club is a past host of a number of major golf tournaments, including the LPGA’s Kia Classic, U.S. Open qualifying and SCGA Championships as well as being named 2010 National Golf Course of the Year by the National Golf Course Owners Association.

The Junior Amateur will be a 36-hole stroke play championship, with 104 boys and 104 girls each competing in a separate field. All competitors will play all 36 holes. The event is open to Southern California boys with a Handicap Index of 5.4 and below and Southern California girls with a Handicap Index of 9.4 and below. All competitors must be 18 years of age or younger as of Oct. 18, 2015. Players who have graduated from high school are not eligible. Exemptions have been granted to several prominent local junior champions.

Industry Hills Golf Course www.scpga.com

College Prep. Nationally Ranked. 36 to 54-hole Golf Events. Elite Players.

JUNIORGOLF

The Southern California Golf Association (SCGA) and the Southern California PGA Section (SCPGA) have announced the creation of the Southern California Junior Amateur Golf Championship, which will be held Oct. 17-18, 2015. This event will be jointly run by the two largest golf entities in Southern California. The inaugural championship will be contested at Industry Hills Golf Club.

“We are excited to provide an opportunity for the younger generation of golfers to compete in their own prestigious competition,” said Kevin Heaney, SCGA executive director. “Along with the SCPGA, we strive to provide opportunities for all Southern California golfers, especially those who represent the future of the game we love. These juniors are future SCGA members, so we’re excited to include them in our activities during their junior golf careers.”

“The Southern California PGA is pleased and proud to team with the SCGA to bring the inaugural Southern California Junior Amateur Golf Championship, a major golf event, to our junior golfers right here in Southern California,” said Tom Addis, SCPGA executive director and CEO. “The SCPGA runs hundreds of events for junior golfers each year, and we are thrilled to bring our tournament management and Rules expertise to such

200 Competitive Golf Events. Sharpen Skills.

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PROGRAM MAGAZINE JUNE 2015

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THE COURSE TO SUCCESS STARTS HERE www.PGAJLG.com

PGA Junior League Golf is

FUN – a popular scramble format creates a nurturing environment to learn the game

I think, especially for young people, bringing them together in a team concept like PGA Junior League Golf and making them feel part of one goal or one purpose is incredibly valuable.

They have the chance to accomplish something great together.

SOCIAL – play on teams with friends, wearing numbered jerseys INCLUSIVE – open to boys and girls, ages 13 and under, of all abilities

- Rory McIlroy

The PGA Junior League name and logo are a trademark of the PGA of America.

Supported through PGA REACH, impacting lives through golf.

SOMETIMES This Close IS CLOSE ENOUGH

The PGA and Get Golf Ready names, logos and marks are trademarks of The Professional Golfers’ Association of Americas

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HOLMES BEARS DOWN, WINS FINAL TPS SERIES

SUMMERMEETING

The SCPGA returned to Bear Creek Golf Club for the final installment of the 2015 TPS Series. Steve Holmes, PGA, Westlake Village Golf Club, proved neither the wind nor the Bear was a factor and found his name atop of the leaderboard after 36-holes. The first round started off with Ron Skayhan, PGA, recording an ace on the 137 yard Par 3, 6th hole. Brian Smock had a dominant first-round posting seven birdies en route to a 67 (-5).

The second round found even tougher conditions as the winds picked up and stayed gusty for the remainder of the day, but outstanding play by Holmes opened the door for his first place finish. Holmes had an exceptional day posting 11 pars and 4 birdies in his first round, finishing with his 71.

Holmes followed his first round by posting a remarkable 70 in round two, with a consistent scorecard of 16 pars and 2 birdies. Congratulations to Steve for securing the victory at TPS Series – Bear Creek.

The TPS Series served as the final qualifier for our Match Play in which the top six players earn a spot in the SCPGA Match Play Championship at Sandpiper Golf Club in July. The six PGA Professionals that qualified are: Ryan Kennedy , Oakmont C.C., Paul Holtby, Tom Barber Golf Center, Alan Scheer, Steele Canyon G.C., Gary Sowinski, The Hodges Golf Learning, Chris Lempa, Torrey Pines G.C., Ross Marcano, Barona Creek G.C. Thank you to our sponsors Tour Lock, PGA TOUR, 2UNDR and Pepsi for supporting the TPS Series. A big thanks to Host PGA Professional Kim Schilling and Bear Creek G.C. for hosting the event. Thank you to the SCPGA Rules Officials for dedicating their time and expertise.

TPS SERIES - BEAR CREEK June 1 | Bear Creek Golf Club 1 Steve Holmes, Westlake Village Golf Club, -3, 141, $1200 2 Brian Smock, Coronado Golf Course, E, 144, $950 3 Ryan Kennedy, Oakmont Country Club, +1, 145, $775 18

PROGRAM MAGAZINE JUNE 2015

2015 Annual

SUMMER MEETING & PRO-PRO SCRAMBLE

2015 Pro-Pro Scramble Champions Ross Fisher, PGA and Kenny Pigman

The Southern California PGA hosted the golf portion of the 2015 annual summer meeting at the stunning Goose Creek Golf Club in Mira Loma. After an inspirational morning meeting the players flocked to the course in hopes of playing some inspirational golf, and one team in particular surely did just that.

However the eventual champions (Ross Fisher, PGA and Kenny Pigman) were dealt a challenge even before the golf began; Ross was battling a bad back, and had a hard time making any full swings. After a boring par on the first hole, the team became hotter than the temperature was outside, and they lit their scorecard up for a sizzling 29 on the front 9. The front nine score was highlighted by an impressive eagle on the par 4, eighth hole. Their back nine score was just as extraordinary, and began with two birdies and an eagle, leading to an overall score of 59. This score was good enough for them to be crowned champions by one stroke over an impressive field of good players.

Congratulations Ross and Kenny!

A big “thank you” to our presenting sponsor E-Z-GO and supporting sponsors US Foods, Golf Buddy, Kenwood, First Tee Promotions, SCNS Sports Foods, Global Tour Golf, True Temper and Pepsi.

A special “thank you” to Ross Fisher, PGA, and his staff at Goose Creek Golf Club for their gracious hospitality.

2015 E-Z-GO Summer Meeting

Official Radio of the Southern California PGA

E-Z-GO SUMMER MEETING & PRO-PRO SCRAMBLE June 8 | Goose Creek Golf Club 1 Ross Fisher & Kenny Pigman, Goose Creek Golf Club, -12, 59, $2500 T2 Bruce Nakamura & Jamie Puterbaugh, Aviara Country Club, -11, 60, $1550 T2 Bob Emmons & Robert Handy, Mile Square Golf Course, -11, 60, $1550 T2 Chad Sorensen & Alan Sorensen, Buena Vista Golf Course, -11, 60, $1550 T2 Kirby Pert, Callaway Golf, Brent Smith, Ivey Ranch Country Club, -11, 60, $1550 www.scpga.com

SPONSOR SPOTLIGHT

NEW YORK LIFE

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SPONSORSPOTLIGHT

US Foods is a proud sponsor of the Southern California PGA

www.usfoods.com 20

PROGRAM MAGAZINE JUNE 2015

We’re living more years in retirement.

Why? Company-sponsored pensions have all but become extinct. Thanks to medical advances and healthier lifestyles, people are living longer. In the early 20th century, life expectancy was 47.3 years vs. today’s life span of nearly 79 years.1 According to data from the Social Security Administration, a man who lives to 65 will live on average to age 84, while women of the same age should live to age 86.2 Of course, this is good news; but we need to be prepared for it.

The truth about Social Security.

And if you believe that Social Security will be there to support you, think again. For retirees in 2013, if you retire at the full age of 66, your maximum monthly benefit is $2,5333— not enough for many of you to live comfortably.

While there are no easy solutions, life insurance can guarantee4 the protection of your loved ones and also supplement your retirement savings5 if the death benefit is no longer needed.

Leaving a legacy.

Life insurance’s primary purpose is to deliver death benefit protection, which can provide a generally taxfree legacy to your loved ones. But permanent life insurance also carries “living” benefits. Your policy earns cash value that accumulates tax deferred.

This means you do not pay taxes on any of the accumulation within the policy.

Additionally, you can access that money generally tax-free through policy loans.5 This cash value can be used to fund college expenses, a small business loan, or any other anticipated or unexpected event.

In addition to the death benefit protection, the cash value of permanent life insurance can also be used to supplement your retirement income. As such, it can be a vital piece of the complex puzzle of retirement planning.

This educational third-party article is provided as a courtesy

by Thomas Powers, Agent, (CA Ins. Lic. #0D63764) New York Life Insurance Company. To learn more about the information or topics discussed, please contact Thomas Powers at 951-505-5308, 4204 Riverwalk Parkway, Suite 200; Riverside, CA 92505.

1Centers for Disease Control and Prevention, “Deaths: Preliminary Data for 2011,” Donna L. Hoyert, PhD, and Jiaquan Xu, MD, October 10, 2012.

2 http://www.ssa.gov/planners/lifeexpectancy.htm.

3U.S. Social Security Administration, “Maximum Social Security Retirement Benefit,” March 9, 2012.

4Guarantees backed by the claims-paying ability of the issuer.

5Loans against your policy accrue interest and decrease the death benefit and cash value by the amount of the outstanding loan and interest. www.scpga.com

SPONSOR SPOTLIGHT

GOLF BUDDY

GOLFBUDDY INTRODUCES NEW WAVE OF WEARABLE GPS DEVICES GOLFBUDDY CHANGES THE GAME WITH LAUNCH OF BB5 AND WT5 GolfBuddy continues to lead the GPS industry with the launch of two new additions to its wearable GPS line, the BB5 and the WT5. Both new devices combine innovation, fashion and function to greatly improve any player’s game. Sleek and dynamic, the BB5 and WT5 have been in high-demand by customers and retailers alike since they were first launched at the 2015 PGA Show. With the addition of new color options and a variety of advanced features, these GolfBuddy units have become the latest “must-have” gadgets, both on and off the course.

With a reputation for delivering advanced and accessible products for golfers of all ages and ability levels, the new wave of GolfBuddy products include feature-rich GPS wearables that provide the fashionable and functional features that today’s golfer’s look for.

options include: 3-pack of lime, navy and orange in large/x-large or small/medium sizes and 3-pack of teal, pink and white in small/medium size. The BB5 has an MSRP of $299.99.

GolfBuddy WT5 The WT5 carries a design that is rugged and durable. The existing model has been updated and now features new color schemes, including a white/ orange model and a black/blue model.

The GolfBuddy WT5 offers all of the capabilities to prior model including full target and hazard information, Dynamic Green View and pin placement – but on a bold and colorful unit. Its digital scorecard can be used on any of the 37,000+ pre-loaded world courses, with storage for up to 40,000 courses.

Automatic hole and course recognition, coupled with the WT5’s time, date and GolfBuddy BB5 stopwatch functions, make this dynamic The GolfBuddy BB5 – the world’s first device one that can be worn every day. golf GPS band – combines innovative Complete with a rechargeable battery, features and a sleek and lightweight design, the WT5 provides an impressive 8 hours providing golfers with everything they of battery life in full GPS mode and 35 need in a GPS device. Both comfortable days in watch mode. Waterproof and and fashionable, this lifestyle inspired durable enough to withstand a heavy band includes a time mode, play mode rainstorm, the WT5 seamlessly bonds and pedometer capabilities. The state of the art technology with great GolfBuddy BB5 boasts incredible visibility design, resulting in unrivaled wearability outdoors, thanks to its LED display and for even the most demanding of golfers. comes equipped with automatic course The WT5 has an MSRP of $249.99. recognition that also indicates the par As with all GolfBuddy GPS products, information for each hole. This dynamic, each of the new devices are 100% feemodern device comes pre-loaded with free with no annual subscriptions or more than 37,000+ courses worldwide course download charges required after and displays the dynamic distance to the purchase. front, center and back of the green. With GolfBuddy is based in La Palma, with a 13-hour battery life in golf mode and 20 product development and course data days in regular watch mode, this device is management centers in South Korea, one an ideal course companion that can also be of the world's leading suppliers of highworn all day, every day. The BB5 comes two quality electronic products. sizes and a variety of colors, to ensure the For more information about perfect fit for any wrist. Additional band GolfBuddy visit: www.gpsgolfbuddy.com.

C

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SPONSORSPOTLIGHT

CMY

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www.scpga.com

PROGRAM MAGAZINE JUNE 2015

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We have specialized in insuring golf courses and country clubs since 1985. Our products are available to qualifying courses in several states. In 2013, we joined forces with one of the largest independent insurance brokerages in the nation; Leavitt Group. This partnership means better service, greater flexibility, and broader coverages at very competitive rates. Golf Insurance Services, the largest independent broker of Golf & CC in the West.

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Golf Insurance Services offers a wide range of services to help you minimize potential claims at your golf course or country club. Proactive risk management services help provide a safe and secure environment, while stabilizing insurance premiums.

Our exclusive products and services are available to golf country clubs, semi-private golf courses, public golf courses, and golf management companies. The PAR GolfInsurance Program offers many advantages to qualifying courses. Contact us today for a coverage review and find out if your existing coverages are up to PAR?

Golf Insurance Services and the Leavitt Group are proud supporters of the Golf Industry. Giving back to help support the game and provide education to help keep our clubs and courses safe.

>> Loss Control - on-site Loss Control assessment >> Proactive Safety support - Safety review, Safety Resources, Risk Management Website >> Claims - Golf Industry Claims expertise, Claim consultation, Toll Free reporting >> Industry resources - Golf Course Law, Elite Safety Companies, HR Consultation

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>> Golden State Chapter of CMAA Diamond Partner >> Evergreen Chapter of the CMAA Platinum Partner >> California Golf Course Owners Association-Gold Sponsor >> Additional support includes: Southern California PGA, First Tee of Greater Sacramento, Northern California PGA, Northern California PGA Senior Division, Southwest PGA, Southwest Chapter of CMAA, Cactus & Pine Supt. Assoc.

Rick Sigel - President rick.sigel@leavitt.com Gary Sigel - Vice President gary.sigel@leavitt.com Greg Twiggs - Vice President gregtwiggs@leavitt.com

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SPONSOR SPOTLIGHT

GOLF SCORECARDS

By Cynthia Grant

A PLAYER DEVELOPMENT SUCCESS STORY: PGA JUNIOR LEAGUE GOLF Through the website, team captains can communicate with parents and parents can communicate with each other.

While a robust website and standardized systems make PGA JLG highly scalable, the program is also designed for flexibility. Team captains schedule practices and clinics at times that are suitable for their facility. With other team captains they determine when competitive play is to be scheduled.

Among the many initiatives that the PGA of America has introduced to bring new players into the game, PGA Junior League Golf (PGA JLG) looks like a real winner. Recently acquired by the PGA of America, PGA JLG estimates a total of 25,000 kids will participate in the program this year, up from 17,500 in 2014.

If you haven’t already started a junior program at your facility, here’s why PGA JLG might be the right choice for you:

www.scpga.com

SPONSORSPOTLIGHT

A GENUINE TURNKEY PROGRAM PGA professionals often lack the time to spend managing a complex junior golf program. Recognizing that shortage of time could be a barrier to success, PGA JLG made sure to structure a genuinely turnkey program.

Each team is assigned a PGA JLG manager who walks them through how to do just about everything. The manager answers questions, sends marketing and recruiting materials to the facility, and once the team roster is complete, ships team jerseys and other merchandise. The manager also collaborates with Section staff on what facilities to recruit to create a league or how to form league so as to minimize travel time between host facilities.

When a team is registered, the PGA JLG creates a team home page on their website. The hosting PGA member (team captain) can post schedules and record their team’s performance using templates created by PGA JLG. Parents register their kid online through the parent portal, where they can also sign up to assist at practices or competitions and make transportation arrangements.

WHAT DOES THE FUTURE HOLD? PGA JLG aligns perfectly with the PGA of America’s long-term strategic mission of serving PGA members and growing the game, said Steven Tanner, Director of League Golf at the PGA of America, in addition to contributing toward its goals of increasing golfer diversity and inclusion. The structure of the acquisition also allows the PGA of America to use proceeds from PGA JLG to fund golf scholarships and financial aid.

Recent announcements show the PGA of America has ambitious plans for PGA JLG: on March 10 the PGA of America announced the launch of a new and enhanced website, registration tool, and league management software.

In addition, the 2015 PGA JLG Championship will be played as part of the PGA Grand Slam of Golf Week at Trump National Golf Club Los Angeles in October, which will give PGA JLG national visibility with a large audience.

Future initiatives could expand the program even further, Tanner said, mentioning options for expanding the season and the introduction of multiple age divisions.

The acquisition of PGA JLG by the PGA of America is a clear indicator of the success of the program, and fueled by the substantial resources and managerial oversight of the PGA of America, we can expect that PGA JLG’s growth will only accelerate in the coming years.

“Our goal through PGA JLG is to empower PGA members, drive rounds and drive revenue,” said Tanner, and I have no doubt they will succeed.

Golf ScoreCards, Inc. is the largest scorecard printer in the US and has served the golf industry since 1980.

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CALIFORNIA ALLIANCE FOR GOLF CALIFORNIA GOLF LEADERS CONVENE IN NOR CAL Golf Industry Leaders gathered for the 2015 California Alliance for Golf (CAG) Board of Directors Meeting and General Assembly Meeting at El Macero Country Club in El Macero, CA. Topic of discussion at the board meeting and general assembly session focused on the statewide drought and what golf courses are currently doing to reduce the use of water.

CAG's Lobbyist Tony Rice with EKA and SCGA Director of Governmental Affairs Craig Kessler provided legislative updates which were greatly appreciated by those in attendance.

ASSOCIATIONNEWS

(L to R) CAG Past President Tom Addis, PGA, CAG Communications Chair Emmy Moore Minister, CAG Secretary Jim Ferrin, CGCS, CAG Vice President Kevin Heaney, SCGA, Board Member Bill Johnson, CCM, At-Large Board Member Bruce Williams, CTLF, CAG President Chris Thomas, PGA, and CAG Treasurer Tom Schunn, CCM.

Several golf course management companies and key members of their golf course maintenance staff were in attendance at CAG’s General Assembly Meeting at El Macero Country Club. Golf course management companies present included: Billy Casper Golf, Club Corp, CourseCo, Empire Golf, Kemper Sports, and Troon Golf.

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PROGRAM MAGAZINE JUNE 2015

EWGA CHAPTER CHAMPIONSHIP

EWGA Cup Match Play - Westin Mission Hills

One of the great things about being a member of EWGA is participating in the Championship Series. With 5 flights plus a scramble division, it’s a great mix of skill levels. Competing against others in the same handicap range, the winners have to put together the right mix of skill, preparation, luck, “cool”, determination and perseverance. Having participated in the L.A. Chapter’s Championship for 20 years (2015 was at Rio Hondo), here are some of the highlights: • seeing players advance through different flights over the years by improving their handicaps; • marveling at those who win consistently every year; • watching women new to competition overcome the jitters to play well, or at least just have fun testing themselves; • cheering our competitors when they hit a great shot, and receiving the same in return; • celebrating those who break through with their personal best; • admiring the grace and good attitude of ladies who’ve had a horrible round shake it off and laugh at themselves –for, as all golfers know, your personal best can easily be followed by one of your worst rounds ever in this challenging game we love.

Congratulations to all the winners as they advance to the Semi-Finals at Maderas C.C. in Poway June 27, and then, on to the National Finals at the Westin Mission Hills in October! Visit www. ewgala.org for more information.

GCSAA rolls out “Thank a Golf Course Superintendent” campaign The marketing department at GCSAA has been busy this spring creating the “Thank a Golf Course Superintendent” promotional campaign. The campaign is aimed at the country’s 25 million golfers and features a combination of television, radio, internet and print media’s.

The television spots (15 and 30 seconds) are anchored by 18-time major champion Jack Nicklaus and feature numerous PGA TOUR, Champions Tour and LPGA Tour professionals including Rory Mcllroy, Ricky Fowler, Jordan Spieth, Matt Kuchar, Jay Haas, Fred Funk, Michelle Wie and CBS Sports Golf Analyst Nick Faldo. The spots can be viewed in their entirety at http://www.gcsaa. org/community/chapter-leaders/ managing-your-chapter/materialsfor-chapter-publications and will run throughout 2015 on The Golf Channel.

The radio spot (30 seconds) again features Nicklaus thanking golf course superintendents and is running on SiriusXM PGA TOUR Radio (Sirius 208, XM 93) as well as golf radio shows throughout the country. Listen to the spot at http://www.gcsaa.org/ community/chapter-leaders/managingyour-chapter/materials-for-chapterpublications.

The internet and print campaign features a giveaway for a trip to the 2015 PGA Championship at Whistling Straits. Golfers who submit an online thank you note to their local golf course superintendent are entered into the giveaway. The thank you notes will then be passed onto the mentioned golf course superintendent as well as the superintendent’s employer. The goal of the internet and print campaign is to receive 1,000 thank you notes nationwide.

For complete information on the “Thank a Golf Course Superintendent” campaign, visit the website at gcsaa.org. www.scpga.com

Desert Chapter

Announcements: DC: Callaway Summer Series #1 June 22 at The Lakes Country Club DC: Callaway Summer Series #2 July 9 at Andalusia Country Club Thanks to all our desert sponsors and special thanks to Kirby Pert, PGA for creating the new Callaway Summer Series.

Metropolitan Chapter

There has been some change over on the Metro Chapter Board, Jim Schaeffer has moved out of the chapter and Mike Jack will continue to be involved in the Chapter Board but not hold an officer’s position. Stepping into their positions www.scpga.com

and we are asking PGA Members to once again volunteer to be either a starter or rules official during this perstigious championship. It's a perfect opportunity to help promote the PGA brand while watching the future of golf.

Host professional Derek Lane and the San Diego Chapter are looking forward to hosting the Section Championship this September at Rancho Santa Fe Country Club. This iconic golf club, once home to the Bing Crosby Clambake (not to mention the San Diego Open) is one of the best tests of golf in San Diego County.

Inland Empire Chapter

The Pro-Assistant was held at the beautiful Country Club of Soboba Springs where the team of Jeremy Clevenger and Javier Calderon won in a card-off over the team of Jeremy Clevenger and Margarito Cortes with a score of -3. Thank you to the entire team at Soboba Springs for a terrific job both in course set-up and quality customer service for all the participants.

The Match Play Championship is currently underway with finalist Randy Shannon waiting for the winner between Paul Dietsche and Andrew Cortez. Good luck gentlemen!

The Pro-Scratch was held at Victoria Country Club where the team of Kenny Pigman and Steve Tanis ran away from the field with an amazing score of -11.

Thank you to the entire staff at Victoria for a job well done!

San Diego Chapter

Our annual Partners Pro/Am will be played at the Grand Golf Club on June 10 bringing together representatives from several club manufacturers and friends of the San Diego Chapter. The money raised will go towards our tournament general fund.

Our Special Awards process are underway with the deadline of June 12 for members to submit their nominations.

The IMG Junior World Championships are coming up in July

MSR UPDATE MSR SELF -POSTING

Members are now able to self-post selected MSR activities directly online via PGA.org. The pre-determined activities available for Members to self-post are from Box #2 Service to the Industry (M06), Box #3 Golf Coach (M07) and Box #7 Media Related Articles (M09).

DO YOU NEED TO MAKE UP MSR CREDITS IN THE NEW CYCLE? THE COMPLIMENTARY ONLINE VIDEOS ARE STILL AVAILABLE PGA members can receive one (1) to two (2) PGA Education MSR by watching a video from the list and taking an assessment at the conclusion of the video from the link below.http://apps.pga.org/ professionals/apps/education/video_ education/index.cfm?ems_event=141 MSR credit may be earned only one time for any online MSR course.

In order to earn MSR credit, you must score a 70% or higher on the assessment. If you do not score 70% or higher, you will be allowed one (1) re-take opportunity. You will be directed to the assessment when the video concludes.

PROGRAM MAGAZINE JUNE 2015

CHAPTERCORNER

The Desert Chapter has entered into our summer season which means a slow down for all courses. We have had mild weather and great conditions for golf through the spring . A highlight for the desert was the Tamarisk Country Club Pro-Am benefiting the Boys & Girls Club of Coachella. Equally as exciting was our Chapter Championship held at Desert Horizons Country Club.

Congratulations to our winners of the Chapter Championship. Brent Smith, PGA of Ivey Ranch Country Club Junior Division and Dick McClean ~ Life Member Active- Senior Division.

Some PGA Tour news for the desert…

The Humana Challenge is now the Career Builder Challenge and will be played at The TPC Stadium Course and Nicklaus Tournament Course at PGA West and La Quinta Country Club.

We pay tribute to Fred Scherzer, PGA. He dedicated his life to excellence in golf as Head Professional at Avondale Country Club and Electric Car Distributors. Blessings and peace to his family…

will be Mike van der Goes as Vice President and Vic Placeres as Secretary.

Both gentlemen are excited about the opportunity to contribute to the Chapter.

Our next Metro Chapter meeting will be hosted at Monarch Beach Golf Links on Monday July 20th. Travis Matthew is the title sponsor of the event which will begin at 8:00am followed by golf at 12:30.

Please visit scpga.com to sign up.

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BIRDGESTONE GOLF SENIOR DIVISION DESERT 2-DAY May 27-28 | Indian Springs Golf Club First Place Team Tim Parun, The Loma Club, Dale Shaw, Bob Gelesko, Del Rio Country Club, 255, $645

SOUTHERN CALIFORNIA PGA PROFESSIONAL LEN KENNETT HONORED

First Place Age Divisions Age 50-60 Tim Parun, The Loma Club, $400 Age 57-64 Mark Fernando, Coronado Golf Course, $400 Age 65+ Mike Shea, Ivey Ranch Country Club, $450 BIRDGESTONE GOLF SENIOR DIVISION NORTHERN 2-DAY May 6-7 | Soule Park, Ojai Valley Inn & Spa First Place Team Dan Hornig, Heritage Cross Apparel, Fred Wood, Oceanside Municipal Golf Course, Roger Teel, Laguna Woods Golf Club, 253, $600 First Place Age Divisions Age 50-58 Tracy Bowles, Santa Maria Country Club, $400 Age 58-64 Jerry Herrera, Azusa Greens Golf Course, $450 Age 65+ Fred Wood, Oceanside Municipal Golf Course, $450

Len Kennett, a passionate 60 year PGA Member, was honored at Lakewood Country Club with a new walk bridge on #3 in his name. This year, he will host the 60th Annual Len Kennett Junior Championship at Lakewood Country Club on June 30th.

AAA SWEEP - STROKE PLAY 3 MAY 15 | The Westin Mission Hills - Pete Dye Course 1 Bobby Nickell, Arroyo Trabuco Golf Club, -3, 67, $245 2 Raj Samra, Friendly Hills Country Club, -2, 68, $190 3 Jayme Backos, Rustic Canyon Golf Club, +1, $150

TOURNAMENTRECAP 26

Due to the fact I was a participant in this event and played “phone tag” with BF (player involved) for four days discussing various conclusions, this article will deviate from its usual format!

BF called me five days after the Senior Division 2-day Pro-Pro Sweeps in Ojai explaining a situation which occurred during the event. On the 13th hole of the first round, he bent his wedge after a shot and replaced it in his golf bag. On the 17th hole he had a “senior moment”, used the bent club again and immediately realized he had violated a rule (USGA Rule 4-3b Damage Other Than in Normal Course of Play) but was unsure of the penalty involved. Upon informing his fellowcompetitors (RD & DP) of his violation, (2) strokes was the unanimous decision and his score recorded accordingly.

In the meantime, after pondering the matter and discussing it with others, he had reason to believe disqualification was the correct penalty and called me for confirmation and to return his winnings for his individual finish in the event. His scenario reminded me of Hale Irwin discovering the day after a PGA Tour event he was unaware of a penalty he had incurred and because the event was officially closed, he couldn’t refund his winnings.

Considering this similarity (both events officially closed), I PROGRAM MAGAZINE JUNE 2015

told BF I wanted to peruse the USGA Decisions Book and get back to him.

Sure enough, USGA Rule 34-1. CLAIMS AND PENALTIES covered this type of situation. Rule 34-1b.

Stroke Play In stroke play, a penalty must not be rescinded, modified or imposed after the competition has closed.

However, Exceptions: A penalty of disqualification must be imposed after the competition has closed if a competitor: (iv) knew, before the competition closed, that he had been in breach of any Rule for which the penalty is disqualification.

The quandary created by this information and Decision 341b/4 (changing weight of club during round), made contacting the USGA the next step.

John Van Der Borght, my very helpful USGA contact, was going to a meeting (regarding Rule 34) and had to call me back with their (the USGA) decision: because the player knew he had incurred a penalty, he should have informed the Committee but didn’t, therefore, the penalty disqualification!

BAD NEWS, GOOD NEWS = We all know now – in addition to Rule 3-3. DOUBT AS TO PROCEDURE, requiring a competitor who has played a second ball to report to the Committee or be disqualified - it apparently applies anytime there is a doubt as to procedure!

EDITOR’S NOTE: BF’s Benevolent Gesture, PRIOR to receiving the USGA’s decision on this matter, requested his winnings be donated to the Seniors’ Division, regardless of their decision! www.scpga.com

THANK YOU FRIENDS OF GOLF FOUNDATION

A very special thank you goes out to the Friends of Golf Foundation for donating $30,000 to the SCPGA Foundation for our Grants, Scholarships, and for additional staff in our Player Development department. They have been a large portion of our donation income year to date and this will help the SCPGA Foundation grow and impact the lives of numerous junior golfers in Southern California. In all through Foundation Programs, Play Golf LA, and outside donors, the SCPGA Foundation has generated donation income of $121,000 through the month of May. Thank you to all who have donated and supported the SCPGA Foundation this year as we strive to introduce the game of golf to as many youngsters as possible and continue to enrich the lives of those junior golfers who are in pursuit of playing golf at the next level.

The NGCOA has created guidelines for online distribution of tee time reservations. The guidelines have been adopted by the National Golf Course Owners Association and are endorsed by The PGA of America for consideration by golf course owners or managers (“Owners”) in regards to each Owner’s relationship with third party online booking agents or intermediaries (“Online Agents”) for tee time reservations (“Reservations”).

SIGN UP FOR 2015 TOURNAMENTS! TO VIEW TOURNAMENTS FOR THE 2015 YEAR VISIT SCPGA.COM -> TOURNAMENTS -> 2015 SCHEDULE GOOD LUCK TO ALL PARTICIPANTS STAFF HIGHLIGHT

www.scpga.com

PROGRAM MAGAZINE JUNE 2015

SECTIONNOTES

Nicolle Quick is from the small town of Wrightwood, California and grew up playing golf with her family and playing on the boys golf team in high school.

Quick attended the University of Nevada, Las Vegas where she attained a degree in Communications and later finished her Master’s Degree at Cal State San Bernardino in Organizational Communication. During college she began her start in the golf industry at Shandin Hills Golf Course where she drove a beverage cart and worked her way up to Tournament Director.

From there she went on to work at East Valley Golf Club as the Events & Catering Director. She left golf and moved to Huntington Beach to work for the Orange County District Attorney until she joined the SCPGA Section back in the Fall of 2014. She is a sports fanatic but the Angels are her team. Nicolle is obsessed with movies, good music and great food and is dancing when she’s not at the SCPGA office.

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