Scratch Magazine February 2023 by scratchmagazine

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Nineteen years of... ®

Issue 238 Managing editor Helena Biggs helena.biggs@scratchmagazine.co.uk Publisher Scott Derbyshire scott.derbyshire@scratchmagazine.co.uk News & features writer Chloe Randall chloe.randall@scratchmagazine.co.uk News & features writer Rebecca Hitchon rebecca.hitchon@scratchmagazine.co.uk Copywriter Callie Iley callie.iley@scratchmagazine.co.uk Art editor Jessica Wilkie jess.wilkie@scratchmagazine.co.uk Group sales manager Ian Archbold ian.archbold@scratchmagazine.co.uk Accounts Lisa Ebbens lisa.ebbens@scratchmagazine.co.uk Co-founder Alex Fox Editorial/Advertising office 1 The Courtyard, Market Square, Westerham, Kent TN16 1AZ

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ve r im ag e an d ro m ou r fro nt co ra tc h pa ge s of th is Sc th ro ug ho ut th e se rvi ng d an ve lo g in re ad iss ue , we ’re sp e it or lik u r yo ex ci te . Wh et he ry up co nt en t to ua br Fe 14 on in e’ s Da y lo at he it, Va le nt ur yo on e lis ta pi rtu ni ty to ca of fe rs an op po g cl ie nt s sw oo n tm en t by m ak in in po ap e av er ag Bu t wh ile s. an d re ta il ite m ov er na il sty le s le nt in e’ s Va r fo s el ad ov er he we ’ve go ne he de ep en yo ur en tin g wa ys to , we ’re al so pr es 24 ge pa on su gg es tio ns il ca re er . lo ve fo r yo ur na Scratch Stars le contests; the for two incredib s en op latest addition try the en This month, in the UK&I) and s se es sin eative bu d pros an r Nail Artist, for cr Awards (for nail lio: The World’s Sta rtfo d po an e on fre titi is pe . Entry to each to Scratch’s com here in the world website: yw r an ou ng on rki as wo ll ls we professiona this edition, as details are within try form, you’ll be online, and all the ply filling in an en sim By . uk o. .c ine t your success az ag www.scratchm vements, highligh hie ac d an th ow ach the your gr ’s more, if you re able to reflect on creations. What il na te uri . vo fa ait ur rtunities aw and fawn over yo on, endless oppo either competiti finalist stage for d raise hone your skills an rt advice to help pe on ex er en ke off e ue u’r iss s ents. Plus, if yo Our columnists thi d attract more cli I on an OP y vit m siti fro po ns tio aid op your profile to ar e so m e tra ini ng ue s. re pe rto ire , th er e ng ne w te ch niq rni lea ex pa nd ing yo ur th wi e lov in ll fa uld co u yo pa ge 74 – an d t and positive mindse s month, keep a thi ce . ra t ble ar ssi he po your and practically Whatever makes as is financially h uc m as s sire indulge your de on entries! e your competiti I can’t wait to se Until next month,

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COVER CREDITS

Images courtesy of Light Elegance Shades shown are All Dolled Up, May I Have This Dance?, Tall, Dark & Handsome, Make It A Double, Paparazzi and Sparkles Or Sequins? from the Glitter Hard Gel ‘A Party To Remember’ collection. Available via www.sweetsquared.com

Photographer: Cvetan Petrov of Cvetan Petrov Photography Cvetan Petrov Photography Make-up artist, model & nail stylist: Denitsa Nedelcheva www.denitsabeauty.tilda.ws/denitsanailacademy /Denica.al @denitsabeauty

www.scratchmagazine.co.uk www.olympiabeauty.co.uk www.nailympia.com The publisher of Scratch magazine has taken all reasonable measures to ensure the information detailed in Scratch is correct at the time of going to print, and while every care is taken to avoid inaccuracies, the publisher does not accept responsibility for any errors or omissions from any information within this or previous editions. © 2023 SEED PUBLISHING LTD

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A Colourverse of

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GEL COLOR • INF INI TE SHINE • NA IL L ACQUER • P OWDER PERFECT ION

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Contents FEBRUARY 2023

FEATURES 18 24 30 42

Love In Bloom

Bulgarian nail pro, Denitsa Nedelcheva, shares the thought process behind this month’s striking front cover image

Falling For Hue…

Get red-dy for Valentine’s Day with nail design ideas & retail items to catch the eyes of clients

Remembering Dame Vivienne Westwood

Scratch pays tribute to the iconic fashion designer & the unusual nail looks that rocked the runway for her brand

Scratch Stars Awards 2023: Entry Now Open!

Check out the categories & entry process for the only awards for nail pros & businesses in the UK&I

56 64

Bridal Mani Inspo For The Big Day

Cater to the design desires of bridal clients with nail art ideas across three levels & products to complement

Enter Now: The World’s Star Nail Artist Contest!

Introducing an online contest for nail artists across the globe; supporting creativity with cash prizes

68 74 80 82

Protein Power

Nuture natural nails & support their strength with four treatment products packed with protein

Love To Learn With OPI

Explore the education offerings from OPI & versatile ways in which you can update your skills & techniques

The Flawless French

A champion nail stylist shows how to perfect a competition French nail using L&P acrylic

How To Accommodate Deaf Clients In The Nail Space

Award-winning nail pro, Katie Barnes, shares steps to support nail clients that are deaf or hard of hearing

86 90

3 Green Ways To Spruce Up Your Salon

Nail sustainable salon design with tips on how to reduce, reuse & recycle, with tips from fellow pros

Paws For Thought

Techs share positive tales about pets in the nail space & points to consider prior to their arrival

REGULARS

10 20 22 34 38 50 52 54 62 70 72 78 96 98

Nail Nation The Hot List Calendar Girl The Cosmetic Climate Pro DIY Making Moves With Mino Vo Readers Gallery The Halo Effect How To Boss Your Salon Tech For Techs The Mobile Club Through The Keyhole Nail Clippings Fingernails In Focus

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Nail NATION

business

news & views

Margaret Dabbs awarded OBE in New Year Honours List 2023 Margaret Dabbs, CEO and founder of the Margaret Dabbs London foot clinics and own brand of foot, hand and leg products, has been appointed an Officer of the Most Excellent Order of the British Empire (OBE) in His Majesty’s New Year Honours List. Recipients in the New Year Honours List have been awarded for their outstanding contributions across all parts of the UK, and Dabbs has been recognised for services to business and podiatry. Margaret Dabbs London fuses medical science and podiatry with beauty to produce a range of results-driven and luxurious clinic treatments and retail products for feet, hands and legs. Margaret Dabbs OBE comments: “I am very honoured to receive this award and want to thank everyone who has embraced my vision. I am especially grateful to the beauty industry, buyers, and press who saw the opportunity with me, and who have supported me throughout this journey. “I am also very lucky to be supported and surrounded by such a hardworking and loyal team, that makes it all possible.” www.margaretdabbs.co.uk

CIDESCO endorses NailKnowledge online learning platform World standard for beauty and spa therapy, CIDESCO International, has approved and endorsed the NailKnowledge virtual learning platform; conceptualised by a team of experts including industry aficionado, Marian Newman BEM. NailKnowledge offers a flexible, interactive and visual way to learn online. Within the platform is a diploma that covers the essential theory necessary for a career as a nail professional. “NailKnowledge is an approved and highly recommended resource to assist in the teaching and delivery of nail and beauty qualifications written in accordance with the National Occupational Standards,” comments Timea Vaczlavik, global head of education for CIDESCO. “We find NailKnowledge a comprehensive tool to assist schools and TImea Vaczlavik individuals in their teaching and learning.” Founded in 1946, CIDESCO is an awarding organisation and is recognised as the ‘gold standard’ for beauty therapy globally. Its membership is open to leading schools, colleges, beauty salons and spas worldwide and students looking to achieve a superior level of training. www.nailknowledge.org / www.cidesco.com

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UK BUSINESSES TO RECEIVE SUPPORT WITH ENERGY BILLS The UK government has announced the ‘Energy Bills Discount Scheme’ for UK businesses, charities and the public sector, ahead of the current scheme ending in March. From 1 April 2023 to 31 March 2024, all eligible premises-based hair and beauty businesses that are currently paying more than £107 per MWh for gas and £302 per MWh for electricity, will see a discount of up to £6.97/MWh automatically applied to their gas bill and a discount of up to £19.61/MWh applied to their electricity bill. Customers do not need to apply for the discount. As with the current scheme, suppliers will automatically apply reductions to the bills of all eligible non-domestic customers. “There can be no debate that Victoria Brownlie businesses within the beauty industry are having a really difficult time at the moment with the price of energy, products, rents and supply chain costs increasing significantly in 2022,” comments Victoria Brownlie, chief policy officer at the British Beauty Council. “While we are grateful to receive some level of continued support post-March, it is disappointing that the government has not gone further at such a delicate time for our hair and beauty salons and retail businesses. We are continuing to push for discounts, grants and incentives across other areas of business. These include green grants and funding to implement energy efficiency measures, to help rebuild and futureproof the industry.” Richard Lambert, NHBF chief executive, adds: “Many will see the discount swallowed up in the first month or two of the energy price increases they are already facing. Our sector is locked in a fight for survival Richard Lambert through the cost of doing business crisis and with 20% of businesses saying that they are likely to downsize or close over the next few months, further support will be needed to ensure that this sector can continue to make its significant contribution to vibrant high streets and community wellbeing.” For more information, visit www.gov.uk

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business

Nail NATION GLITTERBELS PARTNERS WITH IRISH DISTRIBUTOR, CREATIVE ACADEMY Staffordshire-based nail brand, Glitterbels, has appointed Dublin-based company, Creative Academy, to exclusively distribute the brand in Ireland. Glitterbels’ range of coloured and glitter acrylic powders, Hema Free Gel Polish, Brush-on Builder Gel, loose glitter and essential tools join the portfolio of professional nail brands that Creative Academy distributes. The company also offers a range of education options. “Glitterbels is so excited to be partnering with Creative Academy,” comments Elliott Maginnis, co-founder & owner of Glitterbels. “This opens up big opportunities for the brand and Irish customer base alike. “We feel confident that this will be a huge success and have exciting plans for the future with our new distributor. We cannot wait to pave the way forward with them by our side.” Karen O’Neill, director of Creative Academy, adds: “As a multi award-winning nail distribution and training company with over 25 years’ experience, we felt there was a gap in the Irish market for a contemporary, imaginative and vibrant nail range, which also has a pocket-friendly price point. “Nail clients are excited to be back in salons after the pandemic, and are definitely looking for something a bit ‘extra’. We’re delighted to have found that to offer our customers.” www.glitterbels.com / www.creativeacademy.ie

Beauty salons grow in number across UK high streets According to BBC’s data team, the number of beauty salons and tattoo parlours has grown on UK high streets, while the number of banks and department stores has fallen. A tool on BBC’s website allows users to check how their local high streets and shopping areas have changed since the beginning of the pandemic. London showed a 6.5% increase in beauty services, with Great Britain showing a 5.9% increase overall from 2020 to 2022. “There is definitely growth in certain sectors within the industry but that is not to say all are managing to recover post-Covid,” says Millie Kendall, CEO of the British Beauty Council. “Hair and beauty services have always had a strong position on our high streets, and individuals use personal care products daily; from toothpaste and deodorant to shampoo and lip balm. “Hairdressing has been in decline for some years now, as the sector is hit by tax burdens, huge energy bills, a changing model for staff and a recruitment crisis. This is resulting in a number of business closures. “The businesses that are doing well are often in the beauty, nail and barber sectors. Retail is finding it hard to recover and is having to shift nimbly to online commerce.” www.bbc.co.uk / www.britishbeautycouncil.com

BABTAC unveils patronage programme to support positive industry change The British Association of Beauty Therapy & Cosmetology (BABTAC) has announced a patronage programme, which offers businesses a chance to demonstrate their commitment to making positive changes within the beauty industry. The programme supports BABTAC’s work as a not-for-profit business, helping to empower and engage individuals, operate at a high standard and conduct business responsibly. Living by the ethos, ‘standards before profit’, the patronage programme maintains the organisation’s high levels of integrity, only working with patrons that share its values and objectives. BABTAC counts Dermalogica, Hydrafacial, Guiniot and Treatwell as supporting patrons, who demonstrate their commitment to constructive change and innovation, together with fit for purpose training and qualifications. “Patronage is not simply philanthropic support of our organisation, it is an inclusive partnership,” comments Lesley Blair MBE, CEO & chair at BABTAC & CIBTAC. “Together, we are best placed to identify and resolve critical issues impacting our sector while, supporting innovations and advocating fit for purpose, standardised qualifications and training for the benefit of our industry. The ultimate objective is to safeguard therapists and the wellbeing of their clients.” Lesley Blair www.babtac.com

NAIL & BEAUTY BITES Are you keen to take the next step in your career? Nail brand, Entity, is looking to grow its team of educators in the UK. Teacher training is provided and educators can teach in-person, online, at a local college and be part of the brand’s 2023 roadshow. Apply via www.thecreativebeautygroup.co.uk 12 SCRATCHMAGAZINE.CO.UK

Social media marketing coach, Sarah Hartley, has launched Blossom Blueprint, a three-part mini series to help beauty pros understand and attract their ideal clients via social media. Included in the course are videos, worksheets and checklists that can be watched and downloaded at leisure. www.blossomtreesocial.com/ blossomblueprint-3427

CACI International has added the Micro-Touch Facial to its offering, in response to customer demand for a hands-only facial treatment that encompasses the muscle toning and lifting benefits of CACI’s microcurrent technology. www.cacibeauty.com

Fake Bake has appointed French Beauty Expert Distribution to retail the brand’s tanning products in the UK. The announcement coincides with the launch of Fake Bake Coconut Tanning Serum, Original Lotion and Flawless products. www.frenchbeautyexpert.co.uk

ENTRY OPEN

1 - 28 FEBRUARY 2023 The only awards for the UK&I nail industry SCRATCHMAGAZINE.CO.UK/SCRATCHSTARS THE CATEGORIES H Nail Stylist of the Year H Gel Polish Stylist of the Year H Gel Tech of the Year H L&P Tech of the Year H Natural Nail Specialist of the Year H One Stroke Artist of the Year H Polish & Paint Artist of the Year H Mixed Media Artist of the Year H Educator of the Year

H Nail Salon of the Year H Nail & Beauty Salon of the Year H Home Nail Salon of the Year H Nail Team of the Year H Mobile Nailist of the Year H Social Media Star of the Year H The Nail Business Mentor Award H Services to the Nail Industry H The Shooting Star Award

Find out more: scratchmag scratchmagazine scratch.magazine scratchmagazine

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Nail NATION Industry educator updates handy planner for nail pros Rebecca Orme, nail educator and business owner, has updated The Nail Tech Success Planner that she launched in 2022, in order to Rebecca Orme further help nail pros organise their business and achieve success. “I felt, after speaking with new and existing nail techs, that they were craving help to plan and organise their business,” shares Rebecca. Printed on recycled paper, features include daily activity pages for scheduling and planning, inspirational and motivational phrases, a social media blueprint, wage plans, pricing strategies and a profit calculator. The Nail Tech Success Planner includes covers and dividers to keep the sections of the planner tidy, and the ring binder system means that techs can organise the planner in a way that works for them. The additions to the planner are the Business Manager, Client and Marketing Manager bundles. Available via www.rebeccaorme.co.uk

Nailympia Competitions expands to four locations in the USA for 2023 Nailympia Competitions, the globally renowned competition organisation for nail professionals, is expanding into three further locations in the USA in 2023, owing to a strengthened partnership with Informa Markets. The success of the Nailympia Orlando 2019 and 2022 editions will see Nailympia Competitions at beauty exhibitions in the following locations, in line with the Premiere group’s growth across the USA: • Nailympia Anaheim 2-3 April • Nailympia Orlando 4-5 June • Nailympia San Antonio 1-2 October • Nailympia Columbus 8-9 October Nailympia Competitions will also be hosted in London – UK, Mexico and Düsseldorf – Germany in 2023, in partnership with Scratch. Alex Fox, global director of Nailympia Competitions, comments: “I was delighted to move into talks with Premiere about expanding the Nailympia offering across the USA for 2023. I live and breathe this competition brand and have loved being part of its global evolution Alex Fox since I started running it in 2005.” Each USA competition location will offer six live competitions on the show floor: UV/LED Gel Tip & Overlay, L&P Acrylic Sculpture (with Perfect Match), The Joy of Nails, Stiletto Nails, Salon Nails and Reality Nails. There will be four turn-in categories, comprising Flat Art, Runway Nails, Invent A Nail Shape and Extreme Nails Styling Poster. Scott Derbyshire, CEO & publisher of Scratch magazine, adds: “The growth of Nailympia Competitions is testament to the flourishing global nail sector, and the professionals within it that seek to better their skillset, raise industry standards and be part of something amazing. “Scratch is dedicated to championing talent and supporting industry growth, and through its partnership with Nailympia Competitions, will continue to raise the profile of nail talent and techniques. The alliance with Informa Markets serves to strengthen these profiles in new locations and promote the nail sector to a wider audience.” www.nailympia.com

NAIL & BEAUTY BITES Beauty Boss Breakfasts have been launched by Layla Tourh, founder of Beauty Boss HQ, to connect like-minded business owners in the beauty sector. Held on a monthly basis, the niche community serves up motivation, inspiration and support. View locations and dates and book your ticket via www.thebeautybossacademy.co.uk or scan here 14 SCRATCHMAGAZINE.CO.UK

Townhouse, the nail bar brand that scooped Scratch Stars Awards for Nail Salon of the Year in 2021 and 2022, has opened a premises in a tenth location. Townhouse King’s Road is located in London’s Chelsea neighbourhood and offers express and luxury mani/pedi options, with treatments starting at £28. www.townhouse.co.uk

Nail brand, Le Chat, has collaborated with Coors Light to launch Chill polish, a nail polish that changes from slate grey to blue when exposed to different temperatures. The feature complements the Coors Light beer cans, which feature mountains that turn a blue hue when the beer is at optimum cool temperature for drinking. www.lechatnails.com

DATES FOR THE DIARY Nail techs and 1 - 2 8A R Y businesses in the UK&I U e F E B R PEN: – make 2023 your tim YO g R erin ent T by S N ne shi E to AR CH ST ards! Presenting 18 the Scratch Stars Aw SCRAT S 2023 D hnical skill, artistic AWAR categories covering tec re, entry couldn’t be mo and dia prowess, social me all the details and for m. Turn to page 42 easier via an online for rs to enter. sta tch cra k/s o.u agazine.c visit www.scratchm n Introducing a competitio l 8 nai bal 2 glo 1 ARY to unite the U F E B R OPEN: industry, brought to Y ENTR ORLD’S you by Scratch and THE W NAIL sponsored by CND™. STAR ONTEST il Artist is open to The World’s Star Na TC huge ARTIS s nal worldwide, with creative nail professio visit and 64 e pag bs. Find out more on ry. ent cash prizes up for gra r you t mi sub to e.co.uk/wsna www.scatchmagazin

The GelBottle Inc unveils capsule clothing collection, TGB Apparel Nail brand, The GelBottle Inc, has released four genderless luxe-apparel offerings; hoodies, joggers, sweaters and t-shirts, available in three colourways – all with a neutral washed-effect. Dark grey colourway, Charcoal, is designed to be a timeless wardrobe staple. Greige shade, Stone, looks stylish worn from head to toe or paired with a pop of colour. Warm blush shade, Mink, is a classic hue suitable for a variety of skin tones. Coloured with pigment dye, the branded clothing pieces feature an embroidered The GelBottle Inc logo and are ideal for everyday wear, to prioritise comfort in the salon or even to gift a fellow nail tech. The range is manufactured in the UK and is available in sizes XS to XL. www.thegelbottle.com

STUDEX SHARES ONLINE TRAINING PORTAL TO SUPPORT PIERCING PARTNERS Ear piercing provider, Studex, has launched an online training portal, exclusive to its piercing partners. The launch of the portal, in addition to in-person training, aims to support customers further as they can refer back to information and knowledge at any time after their Studex training. The learning features seven training modules: a brand overview, a preparation for piercing segment, the benefits of using System 75, the importance of aftercare, best practices for piercing, troubleshooting and key selling tips. The modules are all based around System 75, with the portal featuring a mixture of written and video content, with a knowledge check to help users revise their understanding. Once a purchase of a System 75 Starter Kit has been made and onsite training has been booked, a link will be sent to allow access to the training portal. www.studexuk.com

Time is running out to ‘ ial 28 RY get recognised on soc UA d har r F E B R MEDIA media for you L SOCIA BEAUTY work and effort as a & S Enter categories HAIR DS CLOSE hair and beauty pro. hnician category AWAR ENTRY including the Nail Tec FOR ine) by submitting an gaz ma h atc (sponsored by Scr w.smhba.org. image or video via ww

Nailympia ®

Globally renowned ‘ ion ARCH com‘petition organisat 3 1 MA P R I L COMPETITION 2 3 for nail professionals, GERMANY 202 ns, A itio I pet Com P pia M Nailym NAILY ANY March-2 April at returns to Germany 31 GERM 3. Categories include BEAUTY Düsseldorf 202 and Gel Tip/Overlay. Art il Na Salon Nails, Reality w.nailympia.com and to register, visit ww For more information

Gelish launches smart Go File IQ Designed as an elegant and effective addition to the nail desk, the Gelish Go File IQ Smart Electric File features a patent-pending hybrid E-file design with smart technology, including three RPM presets. These smart presets can be preprogrammed with the RPMs needed during each portion of a service, to cut down on the time spent adjusting the dial. In addition, Smart Torque Technology allows the file to detect and maintain consistent power levels with no skipping or stopping. The Go File IQ includes all features of the Gelish Go File, with the addition of the customisable RPM, hybrid use for mobile convenience, and a digital display with a no-look dial. Available via www.gsgroupuk.com & www.salon-services.com

SCRATCHMAGAZINE.CO.UK 15

Gelish® and Morgan Taylor® are pleased to announce the launch of the new Pure Beauty collection. With its dynamic range of subdued pastels balanced by popping spring hues, Pure Beauty takes you to a place where the loveliness of nature is at the tips of your fingers.

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BED OF PETALS

PRETTY SIMPLE

Bloom

COVERSTORY

Love in

Discover how DENITSA NEDELCHEVA’S career has blossomed & the concept behind the striking photo that features on this month’s front cover

ulti award-winning nail pro and judge, Denitsa Nedelcheva, was inspired by the beauty of her home country, Bulgaria, when conceptualising this month’s cover image. “Bulgaria is known for roses and rose oil, so I wanted to pay homage to this and show my love for my country through my work.” Denitsa was the make-up artist, nail stylist and model for the photo shoot, which took place in summer 2022. She chose clothing and accessories inspired by Bulgarian folklore and opted for shades of red and white to create a contrasting and impactful look. Denitsa’s creative talents first came to light in the industry in 2014, following completion of a higher education course in International Relations. She determined that her passion lay elsewhere and wanted to embark on a career in which she could use her imagination and express herself through art. Her first training course was with master nail stylist, Lara Morrano, and the talented pro has since gone on to educate and excel in international competitions, as both a judge and competitor. “I currently work from a base in Finland, conducting daily online trainings and consultations to help with preparation for participating in competitions. I use my experience to motivate the participants as their mentor, helping them to develop

18 SCRATCHMAGAZINE.CO.UK

COVERSTORY

and enjoy success. My goals are to continue organising international championships and to create my own range of nail products.” When asked about the nails featured in her rose-themed cover shoot, Denitsa revealed that they took a number of days to complete. She used gel to sculpt the extreme nail length, followed by airbrushing techniques to add colour, plasticine modelling gel to craft the roses, and gel for the rose hedge. “I really like the shape, decoration and length of the nails,” she smiles. “I felt a huge sense of satisfaction and elation when the nails were complete. The nails were created on tips and adhered onto my natural nails on the day of the photo shoot.” The nail stylist reveals that it was challenging to find a pose to showcase all nails effectively, in order for the full concept to be visible. “I think that the finished photos show what I love most – beauty, creativity and extreme nail forms,” she reveals. “I’m so happy that I found a way to express myself; through the creation of nail posters. The finished image perfectly expresses my original idea. “I’m extremely happy and proud that my work was chosen to be on the cover of the world’s largest magazine for the nail industry.”

“I think that the finished photos show what I love most – beauty, creativity and extreme nail forms.”

COVER CREDITS Photographer: Cvetan Petrov of Cvetan Petrov Photography Cvetan Petrov Photography Make-up artist, model & nail stylist: Denitsa Nedelcheva www.denitsabeauty.tilda.ws/denitsanailacademy /Denica.al @denitsabeauty

SCRATCHMAGAZINE.CO.UK 19

NEWPRODUCTS

HONA Art Gel Collection £125 + VAT www.homeofnailart.com Giving nostalgia of the noughties, this art gel collection from HONA offers 10 iridescent glitters in 00’s-inspired packaging, with a free Tamagotchi toy. The shades, which include a pink, green, blue and orange, take HONA’s total offering of art gels to over 150 shades and can be purchased individually for £12.50 + VAT each.

NSI Attraction Acrylic in Dark Rose Pink & Blush Pink from £11.95 + VAT www.nsinails.co.uk Create captivating enhancements with these Attraction Acrylic powders, which offer strength, flexibility and full opaque coverage. Two additions to the range, Dark Rose Pink and Blush Pink, are available in two sizes; 40g and 130g (£29.95 + VAT).

List THE HOT

Gelish Brush-On Builder Gel £16.99 + VAT www.gsgroupuk.com www.salon-services.com This self-levelling Brush-On Builder Gel can extend, overlay, build and be used to create nail art. LED curable, it allows for lightweight length and strength that lasts over 21 days. Use alone or as a base for lacquer or gel polish application. Gelish Brush-On Builder Gel is clear and bubblefree, and can be soaked off.

Scratch scours the industry for the latest nail & beauty products to captivate clients & lend a helping hand SpaRitual Cuticle Serum £8.95 + VAT to your services www.nsinails.co.uk

Entity Studio One Soft Gel Tips System Kit from £55.95 + VAT www.thecreativebeautygroup.co.uk Create enhancements at speed with these soft gel, light-cured, pre-shaped tips, available in Medium Round, Medium Coffin, Medium Stiletto, Long Coffin and Long Stiletto. The full coverage clear tip system kit includes tip primer, tip adhesive, a mini LED light and a box of 600 tips in 11 sizes.

20 SCRATCHMAGAZINE.CO.UK

Repair and condition dry and stressed cuticles with a concentrated blend of healing jojoba oil, jojoba esters and proteins. Available in a 15ml applicator, the handbag-friendly product is an ideal item to retail after a mani or pedi treatment.

NEWPRODUCTS

Lecenté Chrome Powders £14.99 + VAT each www.lecente.com / www.sweetsquared.com / www.ellisons.co.uk Lecenté has launches three stunning, spring-friendly chrome powders; Honeymoon Chrome, Love Letter Chrome and Soulmate Chrome. The powders offer variable colour finishes depending on the base shade on which they are applied.

En Vogue Refill Bottles £POA www.envoguenails.eu Designed to support economical and more sustainable choices, En Vogue has released 100ml refill bottles for four of its best-selling products; I’m A No-Wipe Top Coat and I’m A Base (Lac It! system), Simply Connect and Simply Shine (builder gel system). What’s more, for every 100ml refill bottle purchased throughout February, nail pros will receive a free 15ml bottle of the same product.

NailKind Donut Worry, Be Happy Collection £POA/RRP £8.95 each www.nailkind.com Two shades have been added to the extensive range of 85% bio-sourced NailKind nail lacquers. Glazed Donut is a pearly white hue, and Burning Love is a warm, vibrant red. The formula is quick-drying, easy to apply and long-lasting.

Spongellé Heart-Shaped Body Buffers £4.75 + VAT/RRP £9 each www.gerrardinternational.com Ideal as a Valentine’s themed retail item, these heart-shaped body wash buffers work to cleanse, exfoliate, massage and moisturise the skin. Available in four fragrances; Freesia Pear, French Lavender, Sugar Dahlia and Bulgarian Rose, the buffers are beautifully packaged and ideal for travel purposes.

OPI Me, Myself & OPI Collection in GelColor £19.90 + VAT each www.trade.opiuk.com OPI’s spring nail colour palette pays homage to the metaverse, where colour knows no limits. It features 12 brights and pastels to encourage self-expression. Standout hues include tangerine orange crème, Silicon Valley Girl, pink pearl I Meta My Soulmate and shimmery violet I Sold My Crypto. All shades are also available in Nail Lacquer and Infinite Shine, with six shades in Powder Perfection.

SCRATCHMAGAZINE.CO.UK 21

DIARYDATES

CALENDAR

GIRL

Spread love, joy & memorable moments this February with CALLIE ILEY’S roundup of dates to note, with designs & shades to suit

FEBRUARY

Nailscopes Those born in February fall under the Aquarius or Pisces star signs. This month brings exciting new opportunities – so be sure to embrace them! Consider pops of purple on nails; a shade that symbolises strength, power and transformation.

@nailsogolden opts for a purple hue on nails, with touches of gold chrome to highlight Aquarius zodiac symbols.

@amyclarkenailartist decorates this nail design with rainbows and symbols of love.

LGBT+ History Month

1 February marks the start of LGBT+ History Month, with the theme for 2023 being ‘#BehindTheLens’, celebrating the contribution of the LGBT+ communities to cinema and film. Observe LGBT+ History Month in the salon with pride-themed decorations and rainbow nails with film-inspired nail art.

Scratch Stars Awards & World’s Star Nail Artist competitions open for entry!

Discover the entry process for these two industry competitions – as well as benefits to your business and prizes up for contention, by turning to pages 42 and 64.

10 11 12 13

2 6

Valentine’s Day

It’s the season of love! In need of Valentine’s or antiValentine’s Day nail inspo? Turn to page 24 to explore ideas and fun retail products that clients are sure to love.

Spongellé Love Always Body Wash Infused Buffer in Bulgarian Rose £4.75 + VAT/RRP £9 www.gerrardinternational.com

18 Thumbs up to this love-ly thumb nail art created by @ghthenailartist.

22 SCRATCHMAGAZINE.CO.UK

Thumb Appreciation Day

Spread the love to thumbs this Thumb Appreciation Day. Snap some thumb nail pics to celebrate the date, and don’t forget to share them on Instagram tagging #ShowScratch!

4 7

5 8

National Pizza Day

National Pizza Day pays tribute to the iconic Italian food, and we can’t think of a better excuse to indulge in the doughy dish than with nail art! Create pizza-inspired looks with chosen toppings to mark the occasion.

15 16

@amberjhnails serves up a heart-shaped homage to pizza with this nail design.

Random Acts of Kindness Day

This wholesome day encourages us to spread positivity to those we encounter in our day-to-day lives, as a reminder of the importance of being kind to ourselves and others.

These fun smiley faces were created by @cloudninenailss to spread cheer and positive vibes.

CND Shellac™ in Among The Marigolds £13.95 + VAT www.sweetsquared.com

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SEASONALNAILINSPO

FALLING FOR

hue…

Steal the affections of clients with topical nail shades & styles for Valentine’s Day…

Whether your client is single or in a relationship, spread some love this Valentine’s Day with a focus on love-ly shades and heart-stopping nail artistry. What’s more, the season of romance offers a lucrative opportunity to capitalise on nail art add-ons, gift vouchers and retail items. “Showcase your clients’ nail styles on social media with captions such as ‘I said yes… to getting my nails done’,” suggests Sam Kendrew, head of education at Mii. “You can also appeal to those who don’t enjoy the hype by marketing your nail services as ways to promote self-love. After all, why shouldn’t clients treat themselves for Valentine’s Day?”

In love with French tips Add a timely twist to the classic French with a heart-shaped tip or romantic details, to spread the love from feelings to fingertips this Valentine’s Day.

OPI GelColor in 15 Minutes Of Flame £19.90 + VAT www.trade.opiuk.com

Red tips and love hearts create a nail look that stuns, courtesy of The GelBottle Inc brand ambassador, Jasmine Corinna (aka @nailsby_jasminecorinna).

INK London Acrylink Coloured Powder in Cruise £5 + VAT www.inknails.com

Gelish Soak-Off Gel Polish in Blazing Up The Charts £16.99 + VAT www.gsgroupuk.com www.salon-services.com

Glitterbels founder, Annabel Maginnis (@nails_by_annabel_m), shares a dreamy pink and gold design with marbled French tips.

24 SCRATCHMAGAZINE.CO.UK

A gold chrome smile line highlights these pretty pink patchwork French tips by @liv4nails__.

Glitterbels Glitter Acrylic Powder in Kiss Me £9.95 inc VAT www.glitterbels.com

Natalie Walker (@natalie_thedollshouse) turns up the heat for Valentine’s Day with a mix of tortoiseshell and white flames at the nail tip.

We’ve fallen for these pink-tipped nails by Wolverhampton-based nail artist, Jade of @ooh.beautybyj, with decorative hearts to complete the look.

Gellux Builder Gel in Rose Pink £11.95 + VAT. Available via wholesalers nationwide.

SEASONALNAILINSPO The GelBottle Inc shades in Candy & Marilyn £14.50 + VAT each www.thegelbottle.com

Lusting after swirls Swirl styles were one of the top nail trends of 2022, and are sticking around as a lusted-after look. Reach for pinks, reds and whites to create gradient swirls, then top off your nail looks with pretty heart details.

Staying true to the hues of the season, The GelBottle Inc brand ambassador, Charlotte Cliff of @charsgelnails_, uses red, white and pink shades for this swirly design with a gradient heart.

Magpie Beauty Gel Paints in White & Red £10.50 + VAT each www.magpiebeauty.co.uk

Nail artist & content creator, Katie Alice of @katiealice_nail_design, creates a bold nail design with Lecenté Create Gel Polish in Carnaby.

OPI Infinite Shine in Pink, Bling & Be Merry £7 + VAT/RRP £15.95 www.trade.opiuk.com

Lecenté Gel Polish in Carnaby £11.99 + VAT www.lecente.com www.sweetsquared.com www.ellisons.co.uk Halo Gel Polish in Pink £5.95 + VAT www.purenails.co.uk

Pure Nails brand ambassador, Lucy Mold of @nblnailsbylucy, uses Halo Gel Polish hues, Apple Red, Elise, Pink, Rosehip and French White to create delicate swirl details.

CND Vinylux™ in Lust £4.95 + VAT/RRP £11.95 www.sweetsquared.com

Sarah Roberts of @slrnailartist opts for white hand-painted hearts across a nude base.

Magpie Beauty brand partner, Rachel Mansfield (@prettyperfectnails2017) showcases a stylish swirl nail with a Valentine’s Day theme, created using Magpie Beauty Gel Paints. Scan here for a step-by-step

Scan here for a step-bystep guide to creating these ‘Marry Me’ nails by Laura Peat

DOUBLE DATES Attract clients’ partners into the nail space and potentially turn them into long-term attendees. Here, nail pros serve up ways to capture their attention… Heart-felt nail styles by Ruth Munro of @littleblankspaces.

“Mani/pedi treatments make a great date idea for couples,” comments Lecenté educator, Sarah Roberts. “Alternatively, if your salon also offers beauty treatments, you could create a couple’s pamper package, comprising nail services with a massage, for example.”

“Couples can be enticed into the salon by offering double ‘date’ appointments. These could be marketed as a way for couples to spend quality time together in a relaxing environment,” shares Magpie Beauty educator, Ruth Munro.

“Offer couples a joint mani experience; perhaps one partner is about to pop the question, and wants to ensure a perfect nail look for the Instagram snap,” says Laura Peat, Lecenté educator. SCRATCHMAGAZINE.CO.UK 25

SEASONALNAILINSPO

Love-ly low-key looks Ideal for clients seeking a subtle homage to Valentine’s Day, and those not wanting to commit to an avant-garde design, consider plain colour manis or decorate block colour bases with delicate details.

HD Pro Nails The One All In One Gel Colour in Sugar Rose £15.99 + VAT www.hazeldixonnails.com

Entity Dip Or Brush Acrylic Powder in Give Me A Pecorino £14.95 + VAT www.thecreativebeautygroup.co.uk

Glitterbels Brush-On Builder Gel in Dolly £12.99 inc VAT www.glitterbels.com

Glitterbels EA, @nailedbyaimee, adds dainty gold hearts on top of Glitterbels Brush-On Builder Gel in Dolly.

Jessica Phenom Lacquer in First Love £6.75 + VAT/RRP £13.50 www.gerrardinternational.com

Magpie Beauty brand ambassador, Alice Sanderson (@onenailtorulethemall), uses the brand’s gel paints and gel polishes to create two subtle and sweet nail looks with a heart at the centre.

Birmingham-based gel specialist, @maisieleahnails, creates a lustworthy overlay using iZ Pro Colour Gel in Spiced Saffron.

iZ Pro Colour Gel in Spiced Saffron £16.98 + VAT www.izabellehammon.com

Spongellé Body Buffer in French Lavender £4.75 + VAT/RRP £9 www.gerrardinternational.com

The GelBottle Inc Mirror Chrome Studio Gel £13 + VAT www.thegelbottle.com

READY FOR RETAIL Catch the eyes of passers-by seeking a gift for their loved ones by decorating your salon’s window display, or place timely retail products near the till for clients to snap up at the end of their appointment.

Studex Sensitive Heart Stud Earrings (sold as two pairs) £6.75 inc VAT www.studexuk.com

26 SCRATCHMAGAZINE.CO.UK

Disney Minnie Mickey Totally Devoted Pamper Set £POA/RRP £9.99 www.madbeauty.com

CND Shellac™ in Lovefizz £13.95 + VAT www.sweetsquared.com

A simple white heart outline on the ring finger looks oh-so delicate and perfectly complements a classic French. By @katiejohnsonnailartist.

SEASONALNAILINSPO Light Elegance Glitter Gel in All Dolled Up £18.95 + VAT www.sweetsquared.com

Cupid strikes For clients who want to be bold, daring and wear their heart on their sleeve – and nails – consider bright shades, a mash-up of designs or some ‘out there’ artistry to catch the eyes of loved ones.

Glossify Gel Polish in Barbie £12.99 inc VAT www.glossify.co.uk

Lecenté Valentine Micro Multi Glitz Nail Glitter £3.99 + VAT www.lecente.com www.sweetsquared.com www.ellisons.co.uk

NSI advocate, Neelam Naveed of @beige_thesalon uses NSI products to create these striking enhancements.

En Vogue Lac It! In Bling It Pink £POA www.envoguenails.eu

Glossify BA, @tori.nailedit, uses the brand’s gel polish shades in Naked, Barbie and One Coat White to create this punchy pink nail style.

Nuka Nails co-founder, @anouskaanastasia, hand-paints nails in pastel tones, leaving heart-shaped windows.

NSI Polish Pro in Love Lost £10.50 + VAT www.nsinails.co.uk

TGB brand ambassador, Heather Errington (@nailsbyheathere), creates a cool colour clash with designs in pink and red.

Glitterbels Glitter Acrylic Powder in Cupid £9.95 inc VAT www.glitterbels.com

The alternative approach

@blackmoonbpb says ‘Boy Bye’ to traditional red hues with this fun nail style.

Not every client will be marking Valentine’s Day with a cheery mindset, so expand your offerings with alternative options to capitalise on the event. “Anti-Valentine’s manis or alternative colour options can prove popular with single clients, or anyone who chooses not to celebrate the date,” shares Ruth Munro. Market as part of a package and select shades that go against the norm; such as black for hearts.

Gelish Soak-Off Gel Polish in Record Breaker £16.99 + VAT www.gsgroupuk.com / www.salon-services.com Magpie Beauty Hearts in Black £2.25 + VAT www.magpiebeauty.co.uk

‘Trust no one’ and ‘love sucks’ are emblazoned across this nail design by @nudeynails.

Halo Gel Polish in Black & Apple Red £5.95 + VAT each www.purenails.co.uk

NSI Tech Gel in Mambo £10.50 + VAT www.nsinails.co.uk

Artistic Colour Revolution in Look Of The Day £5.95 + VAT www.louellabelle.co.uk

Michaela Phillips of @gelalicious showcases ‘Love’ and ‘Hate’ on thumbs, painted using Pure Nails products.

SCRATCHMAGAZINE.CO.UK 27

21st May - 22nd may 2023 The Vox, Birmingham The show | The Party | The Education

BROUGHT TO YOU BY Distributed exclusively in the UK and Ireland with Love and Respect

Nails, Hair and Beauty will come together for the first time for a chance to learn, network and party under one roof and celebrate our incredible industry. Meet and learn from some of the biggest names in Nails…

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INDUSTRYTRIBUTE

REMEMBERING

Dame Vivienne Westwood 8 April 1941 – 29 December 2022

She was the pioneer of British punk fashion; famed for her statement-making collections, activism & eye for the unusual. Here, Scratch honours the iconic designer’s visions & showcases nail styles that rocked the runway for her brand

Credited for projecting modern punk and new wave fashions into the mainstream, Westwood’s provocative, printed slogans and thought-provoking images adorned her first range of t-shirts; a trend that continued throughout her collections. She paid tribute to history through her creations, adding a modern Vivienne-style twist, and looked to the future with a focus on climate change; using recycled products in her more recent collections to highlight a need for action.

With Tinie Tempah, London Men’s Fashion Week, AW17/18

Her designs represented a statement of her own values, and the three-time British Fashion Designer of the Year was honoured with a damehood in 2006. Her eccentricity extended to jewellery and accessories, and she collaborated largely with CND™ and Marian Newman to create looks that extended her values to fingertips.

Nails by Marian Newman for Vivienne Westwood Red Label SS13, London Fashion Week AW20, London Fashion Week

30 SCRATCHMAGAZINE.CO.UK

he was the ultimate rebel with a cause; Vivienne Westwood went against the grain to make statements and drive movements through fashion from the early 1970s, when she opened her first boutique in Chelsea, London, until her passing in December 2022.

INDUSTRYTRIBUTE

Instagram.com/janarnoldcnd

“Dame Vivienne Westwood, the mother of punk and iconoclast who pushed the boundaries of fashion, activism and pop culture, carved her own path and never saw gender barriers. Vivienne Westwood was fascinated by cool, expressive nails – seeing them as tiny canvases designed to make a statement. She was the coolest and most timeless icon in fashion. I am so blessed to have known her and worked with her with CND™ backstage in Paris. Thank you to Marian Newman and her team for many years of working the Vivienne Westwood shows for CND™ in London and Paris. RIP amazing, rebellious icon!”

“RIP Dame Viv. It was an honour to have known you, to have worked on your shows for 12 years, and to have heard your passionate opinions on climate change and the global economy. An era has ended with the death of a legend.”

AW19, London Fashion Week

Marian Newman BEM, industry aficionado & session nail stylist

Marian with puppet nails at London Men’s Fashion Week, AW17/18

Photo by Ambra Vernuccio

Jan Arnold, CND™ co-founder

AW17/18, London Men’s Fashion Week Gold Label, SS16 SS18, London Fashion Week

AW12 Ready-to-wear

Photo by Ambra Vernuccio

AW17/18, London Men’s Fashion Week

Photo by Ambra Vernuccio

SS18, London Fashion Week

“It was a huge honour to work backstage on so many Vivienne Westwood fashion shows in London and Paris with Marian Newman. They were fabulously bonkers! Boundaries were pushed and creativity was allowed to run riot. The nail looks were always unique and had a Vivienne-style twist. Looks often went beyond just nails, with decoration on the fingers and hands, and there was always a story behind the person wearing them. “One particular nail creation that stands out for me is the finger puppets created for the AW17/18 presentation at London Men’s Fashion Week. I had been to the test with Marian the day before the show. Marian suggested we make puppets to match a particular fabric, so I raided my childrens’ arts and crafts drawer and created puppets by cutting the fingertips off vinyl gloves. The results captured a lot of attention and Vivienne stopped backstage to say how fabulous they were. She was a true icon; passionate about political causes, which was often reflected in what we created. I will very much miss the times that we shared with her.” Jennie Nippard, educator & session nail stylist

SS18, London Fashion Week

www.viviennewestwood.com /VivienneWestwoodOfficial @FollowWestwood @viviennewestwood

SCRATCHMAGAZINE.CO.UK 31

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INDUSTRYINSIDER

Cosmetic THE

Climate The Cosmetic, Toiletry & Perfumery Association (CTPA) explores safety questions surrounding cosmetics & busts common myths BY CAROLINE RAINSFORD

Head of scientific & environmental services at The CTPA

REVEALED: THE MOST SEARCHED-FOR COSMETICS SAFETY QUESTIONS

n a previous article, I delved into the science behind nail polish ingredients with a lessthan-glossy reputation. There can be many reasons why cosmetic ingredients develop bad press. For example, it could be down to scientific study results that are taken out of context, the effects that a chemical can have when used in a different way, or even historical product performance problems associated with that substance.

Once opened, cosmetic products become exposed to dirt and microorganisms (bacteria, yeasts and moulds) that are found in the air, on our fingers and on brushes. Once they get into the product, these microorganisms can live and grow.

If a product has a limited shelf life (less than 30 months, or two and a half years), it is required to be labelled with a ‘best before’ date. You are unlikely to see a ‘best before’ date because It’s not just ingredients in nail products most products are formulated to that suffer from an image problem. ensure they have a long shelf life. Typing ‘Do cosmetics…’ into a search Therefore, you are more likely to see a ‘period engine reveals some popular fears about our after opening’ (PAO) symbol on the label. This everyday essentials by predicting what is likely to DID YOU KNOW? recommends the length of time a product be searched. Ignoring the positive suggestions If a product has not been stored properly, remains useable after opening. The symbol for the moment, the autocomplete suggests for example it has been left with the lid off will show a number of months, marked sentences such as ‘…cause cancer?’, for long periods of time, the product may ‘go off’ with a letter ‘M’, under or ‘…expire?’ and ‘really expire?’ within an open jar before either the best before date or the period symbol. When a Typing ‘What cosmetic ingredients…’ after opening has passed. It is easy to spot this, is followed by ‘…to avoid’ and ‘…are as the product may be discoloured, smell different PAO symbol is required, this dangerous?’ Below, I investigate a or look unusual (lumpy rather than smooth, for will appear on few of the top search suggestions. example). If this is the case, the product should the product Are there ingredients that are not be used as it will certainly be unpleasant, itself and on the dangerous and should be avoided? might not do its job properly or could be a outside packaging. Are cosmetics still tested on animals? risk to someone whose skin is not healthy; Do cosmetics cause cancer? In practice, most cosmetic and personal care for example, those with broken or products are formulated to ensure that they are Do cosmetics expire? sunburnt skin. safe to use and have a shelf life that far exceeds This question appears three times in a the normal time it would take to use up the product. slightly different form in the search suggestions. 34 SCRATCHMAGAZINE.CO.UK

INDUSTRYINSIDER

DID YOU KNOW?

Saying that a cosmetic ‘contains known cancer-causing chemicals’ is like saying that chocolate contains a known cancer-causing chemical (furfural), or human breath contains formaldehyde. Just because a chemical might contribute to tumour formation in very high doses or when it is eaten, it does not mean it will have the same effect in small doses or applied to the nails or hair, for example. A safety assessment must ensure that the way it is used in cosmetics is safe. Do cosmetics cause cancer? I doubt you will be surprised that the answer to this question is ‘no.’ As cosmetic products are used in our daily routines, it is extremely important that great care is taken to ensure that their effects are purely positive, and that no harm is caused. Before a cosmetic product is allowed to be sold, an experienced and qualified safety assessor must review the product and its ingredients to check how it has been manufactured, who is likely to use it, how they’ll use it and how often. One part of this indepth process is carefully assessing the scientific information on carcinogenicity (cancer-causing potential) and making sure there is no chance that any of the ingredients can cause cancer when used in the cosmetic product. Sometimes, people ask whether the fact that cosmetic products are repeatedly used for many years will increase their risk of cancer. This is taken into account by the Lifetime Cancer Risk (LCR) calculation, which is part of the cosmetic ingredient safety assessment, and is used to ensure that we will not be more likely to develop cancer as a result of using a product.

Are cosmetic ingredients dangerous? Just as cosmetic ingredients don’t cause cancer, they are also not dangerous, because along with investigating cancer-causing potential, the safety assessment must look at a variety of other potentially harmful effects to ensure these won’t happen either. For example, that the products and its ingredients are safe for the skin, the eyes, the lungs (if it is breathed in), safe when exposed to UV light from the sun, are unlikely to cause allergy, and more.

Are cosmetics tested on animals? If cosmetics and their ingredients are safe, how is this proven without animal testing? Animal testing of cosmetic products and ingredients has been banned in the UK and Europe for many years. The animal testing ban means that all UK cosmetic and personal

care products are cruelty-free, regardless of whether the company informs you of this as part of its marketing. Far from conducting animal testing, the cosmetics industry supports the animal testing ban, and the UK and EU industry has invested over €70 million over the past 25 years in developing alternative methods, meaning that we are a global leader in the science of alternative safety testing. As well as working on the science behind the methods, the cosmetics industry places a priority on sharing these new approaches with other global regions, governments and industries to promote their use and acceptance, because this will reduce and ultimately help to end animal testing worldwide.

What about other parts of the world?

Although not all regions of the world have an animal testing ban in their cosmetics law, it does not necessarily mean that animal testing is taking place. The cosmetics industry and government partners are working closely with colleagues in different parts of the world to demonstrate methods of confirming product and ingredient safety without animal testing. In China, which is the only region with a mandatory animal testing requirement, there are now exemptions from this testing for most cosmetics, which is a very positive step.

SCRATCHMAGAZINE.CO.UK 35

INDUSTRYINSIDER

“Cosmetic companies put their ingredients and products through years of development and assess them for safety before they are allowed anywhere near our shelves and bodies.” Which cosmetics don’t contain…? The real question here is: why do some products claim to be free from certain ingredients? Sometimes, ‘free from’ claims can be useful; for example, ‘free from alcohol’ on a mouthwash that will be used by children, or ‘free from animal-derived ingredients’ in a vegan product. However, there are also many examples of ‘free from’ claims that are unhelpful, and lead us to unnecessarily worry about the safety of certain ingredients. Under the cosmetics law, companies should not make claims that unfairly malign safe ingredients, and at CTPA we provide guidance and training to help companies understand when these types of claims are appropriate and when they are not.

Parabens A good example of an unhelpful ‘free from’ claim is parabens. Parabens are a family of chemicals, some of which are used as cosmetic preservatives. Preservatives protect against the growth of mould, bacteria and other nasties that can make products go off. The parabens story began in 2004 when a small scientific study was published, alleging a link between parabens and breast cancer. However, the study was soon discredited by other scientists; for example, the study reported finding parabens in samples of human breast tumour tissues, but it also found quantities of parabens in control samples that did not contain any tissue at all. It was an extremely small study of 20 breast tumour cases and did not include any normal tissue for comparison. Although parabens have been safely used as preservatives in cosmetics and food for over 50 years, the negative media attention as a result of the study damaged their reputation. To further prove that the parabens used in cosmetics are safe, they have all undergone assessment and are approved as safe by independent scientists. It’s fair to say that they are one of the most studied groups of cosmetic ingredients.

Cosmetics and their ingredients are safe! Cosmetic companies put their ingredients and products through years of development and assess them for safety before they are allowed anywhere near our shelves and bodies. Not only do companies do this because safety is their highest priority, but also because the UK has strict laws dedicated to cosmetics. The CTPA website and www.thefactsabout.co.uk provide more information on these topics. www.ctpa.org.uk

36 SCRATCHMAGAZINE.CO.UK

@TheCTPA

@thectpa

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me myself and

A Colourverse of

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PRODIY

Perfect

Pairs

To celebrate the month of love, EMMA LAVERTON shares how to paint two iconic couples on nails using Glitterbels products

ABOUT EMMA LAVERTON

Emma is an education ambassador for Glitterbels, and moderates its training group on Facebook. At Nailympia London 2022, the Aberdeen-based nail tech scooped silver medals in the Division 1 Mixed Media and Flat Art categories. Her business name is Fáilte Fae, and she enjoys sharing her detailed nail artistry with followers and fans on Facebook and Instagram. /failtefae

@failtefae

Barbie

Step 1 Paint Glitterbels Hema Free Gel Polish in Almond Crunch over the entire nail and cure, followed by a coat of Unbelievabel Gel in Feeling Natural. Once cured, buff to mattify the finish and use a pencil to sketch Barbie’s portrait.

Step 2 Paint the eye using Hema Free Gel Polish in White and Unbelievabel Gels in Blue Avenue and Blow Out, ensuring that you flash cure in between each colour application for 10 seconds. Use Unbelievabel Gel in The Coolest to paint a light ring around the eye. Outline its shape using Unbelievabel Gel shades, Black and Bold Babe.

Next, outline the nose and lines of the face using Unbelievabel Gel in Spicy, and the lips and teeth with Hema Free Gel Polish in White and Unbelievabel Gel in Unmissable. Paint Barbie’s hair using Unbelievabel Gel in Cream Cake and cure.

Step 3 Wipe away the pencil sketch with cleanser or an alcohol wipe. Place two dots of Unbelievabel Gel in Feeling Natural onto a nail palette, mixing one dot with Unbelievabel Gels, Spicy and Sweet Syrup. Mix the other dot with Unbelievabel Gel in Bare All and White Hema Free Gel Polish. Paint the contours of Barbie’s face using the darker mix and its highlights with the other, pulling the pigment into place with a nail art brush. Don’t cure until the blend is smooth.

Step 4 Use the blending method to build highlights and shadows on the face, particularly around the nose. Add Bold Babe and Sweet Syrup to the colour mix to darken the shade for the shadows as needed. Use Unbelievabel Gels in Affair, Unmissable and I Love You to add dimension to the lips and Unbelievabel Gel shade, Retro, to create the crease of the eyeshadow. Blend out with Unmissable mixed with No Wipe Top Coat, and use this same method to add colour to the cheeks. Cure. Glitterbels Unbelievabel Gel shades in Unmissable, Blow Out & Cream Cake £9.95 inc VAT each www.glitterbels.com

38 SCRATCHMAGAZINE.CO.UK

Step 5 Paint Barbie’s hair in stripes using a thin nail art brush and Unbelievabel Gel shades Zen, Cream Cake, Sweet Syrup and Spicy. Flash cure as required to prevent colour bleeding. Use Hema Free Gel Polish in Caramel Cuteness to add dimension and cure. Step 6 Perfect Barbie’s eyeliner and add eyelashes using Black Unbelievabel Gel. Adding small lines or dots of Hema Free Gel Polish in White to brighten the eyes and create shine on the lips. Cure, apply a layer of No Wipe Top Coat and cure to finish.

PRODIY

Ken

Step 1 Paint two coats of Hema Free Gel Polish in Peaches & Cream over the entire nail, curing between each coat. Apply No Wipe Top Coat, cure, then buff the nail. Draw the sketch of Ken on the nail with a pencil. Step 2 Add colour to the eye using Hema Free Gel Polish in White and Unbelievabel Gels in Black, Hug Me, Vivid Velvet and The Coolest, flash curing between each colour application to prevent bleeding. Use Unbelievabel Gel in Don’t Be Bitter for the lips, and a mix of Black and Sweet Syrup for the eyebrow. Cure and remove the visible areas of the sketch with an alcohol wipe.

Mickey & Minnie Mouse Step 1 Paint two nails using Glitterbels Gel Polish in Kitten Kisses and cure. Apply No Wipe Top Coat, cure and buff to mattify the finish. Place nails together and sketch grids using a pencil, in order to line up the characters.

Step 3 Create shadows on the face using the same method as in the Barbie design. Mix Unbelievabel Gels in Feeling Natural, Sweet Syrup, Spicy and Sass Pot, and use to paint contours. Cure when complete.

Step 2 Draw the character sketches as accurately as possible, and check that Mickey and Minnie line up when the nails are together.

Step 4 Add highlights by mixing Unbelievabel Gels in Feeling Natural, Zen and Cream Cake to create a yellow undertone, as Ken is more tanned than Barbie. Blend and add shadows where needed, flash curing the details until you are happy with the result.

Step 3 Use Unbelievabel Gel in Black to carefully outline the sketches of Mickey and Minnie, flash curing each line as you paint. Use the shade to fill in any black areas, such as the ears, the heads and Mickey’s chest, and cure. Wipe away the sketches using an alcohol wipe, then paint the characters’ faces with Hema Free Gel Polish in Almond Crunch and cure.

Step 5 Use Unbelievabel Gels in Don’t Be Bitter, Worth The Squeeze, Sweet Syrup and Spicy to paint the lips, flash curing between each shade. Apply the same method to the brow bone and nose, using the shadow and highlight mixes from previously in the step-byGlitterbels Hema step. Cure. Free Gel Polish in White £7.99 inc VAT www.glitterbels.com

Step 6 Add highlights to the eye and mouth using White Hema Free Gel Polish, and add lines of Sass Pot and Black to define Ken’s hair and strong eyebrow. Cure, then apply a coat of No Wipe Top Coat and cure to finish.

Glitterbels Rainbow Fine Detailer Brushes (set of 3) £15 inc VAT www.glitterbels.com

Tool talk

“For these designs, I used the Glitterbels Rainbow Fine Detailer Brushes,” shares Emma. “A good set of brushes makes a huge difference to the quality of your work, and I use this three-piece set for all my nail art needs.”

TOP TIP “When painting character portraits on nails, avoid using a black shade to create shadows on skin, as it will look grey when finished,” advises Emma.

Paint Minnie’s bow, dress and Mickey’s shorts with Unbelievabel Gel in Hot Shot and cure. Use Unbelievabel Gel in Sunny Side Up for Mickey’s shoe, and create the dots on Minnie’s bow and Mickey’s shorts and the white of the eyes using Hema Free Gel Polish in White. Cure. Step 4 Paint black dots on the eyes and sharpen any linework, flash curing once you’re satisfied with each detail. Once you are happy with the design, cure and apply No Wipe Top Coat. Cure to finish.

Glitterbels Unbelievabel Gel shades in Hot Shot & Black £9.95 inc VAT each www.glitterbels.com

Glitterbels products are available via www.glitterbels.com /glitterbelsbyannabel @glitterbels

@glitterbels

@glitterbelsofficial

SCRATCHMAGAZINE.CO.UK 39

glitterbels.com // @glitterbels

INDUSTRYCOMPETITION

2023

The only awards for the UK&I nail industry

ENTRY NOW OPEN! Could 2023 be your year to join the coveted group of Scratch Stars award-winning nail pros & businesses? Seize the opportunity to be recognised & rewarded for your hard work & skill in just a few steps... For 10 years, Scratch magazine has championed nail professionals and businesses in the UK nail industry by awarding Scratch Stars; coveted titles that honour skill, know-how and plenty of passion. Coined 'The Oscars of the nail industry', the Scratch Stars Awards upholds immense prestige in the sector, with the accolades serving to enhance profiles, open up opportunities and boost businesses. This year, the awards welcomes entry to pros and businesses in the Republic of Ireland, furthering its commitment to recognising exceptional and emerging talent. There are 18 categories presented for 2023 that cover a variety of skillsets, and eligible persons or businesses can enter a maximum of two categories each. The annual event considers not just nail skill – but customer care, passion for the industry, CPD, business ethic and more in its transparent and detailed judging process. Once judging is complete, finalists - and the wider nail sector - are invited to attend the Scratch Stars Party in London. A fun and hotly anticipated date in the industry calendar, this event celebrates success in the industry and reveals the winner of each Scratch Stars category, presenting them with a glittering trophy and promises of further accolades to maximise on their success. 42 SCRATCHMAGAZINE.CO.UK

WHO CAN ENTER? Nail technicians that have been actively working in the industry in the UK or ROI for a minimum of 12 months, and that attained a UK recognised nail qualification on or prior to 1 February 2022. Owners of a nail salon, nail & beauty salon or home salon that opened, and has been actively providing nail services, for a minimum of 12 months (on or prior to 1 February 2022). A salon, education or events team that has worked together on four or more occasions in the past 12 months (since 1 February 2022). A brand or independent educator that has been actively teaching recognised courses for a minimum of two years (on or prior to 1 February 2021). A business or professional that has been providing services and support to nail professionals, salons and/or the wider industry for a minimum of 12 months (on or prior to 1 February 2022). Nail technicians and salon owners must hold valid insurance at the time of entry.

INDUSTRYCOMPETITION

HOW HOWTO TOENTER ENTER Entry Entryisisfree freeand andeasy easyvia viaan anonline onlineform. form. Visitwww.scratchmagazine.co.uk/scratchstars. www.scratchmagazine.co.uk/scratchstars. Step11 Visit Step Readthe theterms terms&&conditions conditionsfor forentry entryand and Step22 Read Step check checkyour youreligibility. eligibility. Click'Enter 'EnterHere' Here'and andclick clickon onthe thecategory categoryyou you Step33 Click Step would wouldlike liketotoenter. enter. Uploadand andsubmit submitthe therequired requiredinformation informationon on Step44 Upload Step the theentry entryform. form. Awaitan anentry entryconfirmation confirmationemail emailand andrepeat repeat Step55 Await Step the theprocess processfor forone oneother othercategory categoryififdesired. desired.

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"The "TheScratch ScratchStars StarsAwards Awardsisisaamust mustfor for any anynail nailtech, tech,educator educatoror orprofessional. professional. To Tobe beaafinalist finalistmeans meansthat thatyou youhave have been beenrecognised recognisedfor forhard hardwork, work,skill, skill, passion passionand anddedication. dedication. "The "TheScratch ScratchStars StarsParty Partyisisan an unmissable unmissableevent. event.It's It'salways alwaysso somuch muchfun, fun, great greatfor fornetworking networkingand andwonderful wonderfulto tosee see industry industryfriends friendsininone oneplace." place." Hazel HazelDixon Dixon tothe theNail NailIndustry Industry Winner Winnerof ofthe theServices Servicesto 2022 award award2022

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INDUSTRYCOMPETITION

THE CATEGORIES ARTISTIC NAIL STYLIST OF THE YEAR sponsored by OPI GEL POLISH STYLIST OF THE YEAR sponsored by Salon System Gellux ONE STROKE ARTIST OF THE YEAR sponsored by HD Pro Nail Systems POLISH & PAINT ARTIST OF THE YEAR sponsored by Brillbird UK MIXED MEDIA ARTIST OF THE YEAR sponsored by Kirsty Meakin

TECHNICAL L&P TECH OF THE YEAR sponsored by Glitterbels GEL TECH OF THE YEAR sponsored by Bio Sculpture & Evo NATURAL NAIL SPECIALIST OF THE YEAR The Nail Lab UK

MEDIA SOCIAL MEDIA STAR OF THE YEAR sponsored by Halo EasiBuild 44 SCRATCHMAGAZINE.CO.UK

INDUSTRYCOMPETITION

SALON & MOBILE BUSINESSES NAIL SALON OF THE YEAR sponsored by The GelBottle Inc NAIL & BEAUTY SALON OF THE YEAR sponsored by Gelish HOME NAIL SALON OF THE YEAR MOBILE NAILIST OF THE YEAR sponsored by SOS Beauty

EDUCATION & SUPPORT EDUCATOR OF THE YEAR sponsored by Sweet Squared THE NAIL BUSINESS MENTOR AWARD* New for 2023

RECOGNITION NAIL TEAM OF THE YEAR THE SHOOTING STAR AWARD* presented by Scratch magazine SERVICES TO THE NAIL INDUSTRY* sponsored by Sweet Squared *also open to nomination

>> SCRATCHMAGAZINE.CO.UK 45

INDUSTRYCOMPETITION

WHAT HAPPENS NEXT? Stage 1: Online entry Submit a free online entry form in up to two categories via www.scratchmagazine.co.uk/scratchstars. Stage 2: Finalists revealed The Scratch team whittles the entrants down to five in each category and announces them across its platforms. Finalists are emailed information about the next competition stage. Stage 3: Competing & judging Those in the artistic and technical categories are sent requirements for a practical competition, which takes place at The London College of Beauty Therapy. Judges, put forward by sponsors and specially selected by Scratch, score on various criteria and the results are collated to determine each category winner. Those in the media and business categories are required to either submit a portfolio or are subject to a mystery shop. Others will have reports taken on their social stats. Stage 4: Winners revealed! The winners of the Scratch Stars Awards will be announced at a glitzy event - The Scratch Stars Party - in London on Sunday 23 July 2023.

S IN D R A AW BERS NUM ars,

e t 10 y s have s a p In the rs Award : d to h Sta Scratc en presente be s l tech i a n 6 13 ns 31 salo s nd 24 bra s 6 team 46 SCRATCHMAGAZINE.CO.UK

“I thoroughly enjoyed the excitement and thrill of experiencing the live competition. "The Scratch Stars Awards has opened up new opportunities for me, and has allowed me to meet lots of amazing people and role models in the nail industry." Jiak Hing Gel Polish Stylist of the Year 2022

INDUSTRYCOMPETITION

ENTRY CLOSES 28 FEB! www.scratchmagazine.co.uk/scratchstars SCAN HERE:

#SCRATCHSTARS /scratchmag @scratchmagazine @scratch.magazine @scratchmagazine

“I entered the Scratch Stars Awards to gain confidence. The entry process was in-depth and encouraged me to evaluate my business and achievements. "I got to meet so many people at the Scratch Stars Party, and the inpour of support and congratulations has been incredible.” Danny Manchip of Beau's Beauty Box Winner, Home Nail Salon of the Year 2022

SAVE THE DATE! The Scratch Stars Party Sunday 23 July 2023 London, UK

The Scratch Stars Awards 2023 is sponsored by:

SCRATCHMAGAZINE.CO.UK 47

SCRATCHCOLUMNIST

MAKING MOVES WITH

o V o n i M Immerse in competition tips & nail tales from master nail stylist, MINO VO…

The importance of rules & questions

very nail competition has its own set of rules, and rules can change from year to year. Ensuring that you read the rules and understand them perfectly is an imperative part of the competing process, whether you are new to competitions or a seasoned pro.

ABOUT MINO VO Mino Vo is ‘The Avant-Garde Nail Artist’, a multi award-winning nail aficionado with over 60 competition titles under his belt. An international educator, he travels the world teaching nail services and extreme shapes, and has developed a variety of nail tools to support his work and that of fellow nail pros. Mino runs a salon and academy in north London.

I created these Russian almond nails last month, as I was keen to work with some bright shades post-winter and change up my styling efforts.

Those who compete without reading the rules often lose points that can be easily kept. Some may also be disqualified. When I competed at Nailympia Canada, I lost five points because I did not have a bin next to my nail desk. I have also seen NailPro competitors submit Disney-themed artwork for the Flat Art category, when the rules clearly state that this is forbidden. As a result, their hard work was never judged and they were immediately disqualified. In additional to the general competition rules, each category will have its own rules and criteria. This is where you can learn the weighting of points and from which areas they can be gained. Rules detail what is expected from a competition. Some categories will have their own theme. For example, the theme for the Invent A Nail Shape category in the second edition of Nailympia Online was ‘colours of a peacock’. This allowed for imagination and creativity, and I created a dragon weapon nail, which I decorated in tones of blue, representing the theme.

50 SCRATCHMAGAZINE.CO.UK

Other competitors took the theme literally, creating peacock-shaped nails. It can be easy to miss important information when competing, particularly if you are competing in multiple categories. Take your time when reading the rules and read them several times. During the Nailartfrance competition in Paris, I discovered that my stiletto nails were too long, as the maximum length specified in the rules was 5cm. I was so used to competiing in Nailympia competitions, which have a different length requirement, that I was not accustomed to the length restrictions for Nailartfrance. Score sheets are just as important as competition rules, as they reveal how the points are distributed. Even the most seasoned, successful competitors may not get a perfect score in nail competitions. Knowing how the scores are distributed can help you to decide whether you want to lose a couple of points in one area in order to focus on a different one, in which you can accrue more points. Score sheets help you to identify your strengths and weaknesses. Many new competitors run out of time on the competition floor, and file until the competition ends. Competitors should always allow for time to clean the nails and apply top coat or create a high shine. In my opinion, these tasks are straightforward to complete so you should be able to achieve the maximum points. Skipping these steps could cause a loss of 15-20 points.

SCRATCHCOLUMNIST

Out & about I kicked off 2023 with a private training course with Annie Pham, before travelling to Le Lotus Nail Bar in Maidstone, Kent, to train over 20 team members. It was great to meet so many nail techs eager to grow their skills. The class was hosted by owner, Kim Ng, with Annie Pham, and each member of the team was very eager to learn. My next stop was Leeds, to visit master nail The Le Lotus Nail Bar team educator, Gosha Walczak. Gosha and I have been supporting each other since we first met a few years ago, and the visit allowed us to exchange knowledge and help each other grow.

Mino with Gosha Walczak

I also managed to squeeze in a trip to Berlin to see my mentor, Olena Oezman. I try to train with her at least four times a year and have so much respect for her and her skills. Each visit, we focus on a new area for growth and development, and I always return home with new knowledge and skills.

Mino with Olena Oezman

Nail by Charisse Cassie

Team talk East London-based nail pro, Charisse Cassie of ChaRia’s Nails, has attended a number of my classes and has worked so hard to develop her skills. I have always admired her passion and artistic skills, and it is so inspiring to watch her grow. When I decided to create a team to compete in Nailympia London 2022, I invited Charisse to enrol, as I knew she would work hard and take the competition seriously. Entering in Division 2, she scooped a first place medal in the Invent a Nail Shape category, and three second place medals. I am also happy to announce that Charisse is joining my salon team, so that we can work closer together. Charisse Cassie

@chariasnails

Nails by Miglena Fung, created in March 2022 on Mino’s three-day Avant-Garde nail course.

Coming up I created these three nails for the Joy Of Nails category, Nailympia Online – second edition, and was awarded first place in Division 3. To add to the excitement, CND™ co-founder, Jan Arnold, who was a category judge, revealed that she loved my work so much that she wanted to arrange a video call with me. It was a highlight of my competing career!

This month, I am teaching my signature three-day Avant-Garde nail course in London. This course aims to give students the knowledge they need to create their own special shapes in their own time. I will also be hosting classes for two very talented educators. The first is Monika Urantowka, a specialist in realism painting whose work hones a clean, smooth finish. Secondly, for my mentor, Olena Oezman, who will be teaching her combined manicure class and how to create a gothic almond with striking designs.

www.minovolondon.uk /miakonomo /minovolondon @minovolondon @minovolondon

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TECHSPOTLIGHT

READERS GALLERY South East London nail stylist, HANNAH BALOGUN, shares her striking nail creations, career story & future goals

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TECHSPOTLIGHT

Name – Hannah Balogun

Academy’s E-file bits; Anastasia, The Fine Ball and The Wee Bit.

Age – 35

Favourite nail technique – I enjoy creating the perfect foundation for colour or enhancements; it’s so satisfying! It’s important for me to use a great E-file and quality bits for prep.

Business name – Hannah B Manicures Location – South East London Years in nails – From a young age, I loved nail colour, and was renowned for wearing them long, with lashings of glitter. I started working full-time as a nail technician in May 2019, following my grandmother’s passing, which I took as a sign to follow my dreams. I had seen Tinu Bello, owner of Colour Riot Nails and a fellow black woman from London, in Scratch magazine and contacted her regarding a job. After completing a trial at her salon, I was employed as a junior nail tech and have learned so much since. I am currently training to use L&P acrylic at Colour Riot Nails, while working on a mobile basis under Hannah B Manicures. Trained with – I attained my NVQ Levels 2&3 at Ray Cochrane Beauty School in London, and have enhanced my learning with Tinu at Colour Riot Nails. Favourite products – I love using Aprés Gel-X Nail Extensions, as they offer a quick way to wear a different shape or length. I use R&R Luxury products for pedicures, particularly the Shea Sugar Scrub and Shea Oil in Revive. It’s so refreshing! For nail prep, I turn to Willow

Favourite nail design – For clients, I opt for coloured French tips, abstract nails or a sheer pink or brown base with an Aprés Gel-X Nail Extension in Long or XL. The designs I love creating on my own nails are Hello Kitty or Kawaii-inspired, or pink and sparkly! Career ambition & vision – I want to work with American rapper, Tyler, The Creator, in some capacity – and do his nails. I would love to have my own Hello Kitty plushie-filled nail studio in Lewisham, where I grew up, and be signed by an agency so I can work on more photo shoots and at events. Who do you admire in the industry? There are so many nail pros that I admire and I have been lucky enough to work with many of them. Tinu Bello has been so supportive of my career, and Simone Cummings (@simmy_nailsandbeauty) has an enviable session nail styling career. She created some amazing nails for singer, FKA Twigs. @hannahbmanicures E: narniasbeauty@gmail.com

SCRATCHMAGAZINE.CO.UK 53

SCRATCHCOLUMNIST

The

effect Halo VIP, JODIE SODEAU, demonstrates how to create strong, long-lasting enhancements using Halo’s EasiBuild system

ABOUT JODIE SODEAU

Jodie Sodeau is founder of Sodeau’s Nails in Rayleigh, Essex, and started her nail career in 2001. Jodie honed her skills with L&P before completing hard gel training in 2010. Now, her most frequently used and preferred system is Halo’s EasiBuild as she finds it to be versatile; offering amazing results.

Halo EasiBuild Builder Gel from £8.75 + VAT each www.purenails.co.uk & associated stockists

What is Halo EasiBuild?

Halo EasiBuild is a brush-on builder gel that is ideal for clients seeking a natural nail look with added length and strength. It can be used to create structure before applying shades from the Halo Gel Polish range. EasiBuild is available in 8ml and 15ml sizes, in Clear, as well as White, Cover Up Peach, Cover Up Pink, Dare2Bare Peach and Dare2Bare Pink.

/sodeausnails @sodeausnailsrayleigh

Step 1 Prep the nails and file to the desired shape and length using a 100/180-grit nail file. Remove excess cuticle and buff over the nails with a block file to take away the shine. Step 2 Spray Halo Prep & Scrub onto a lint-free pad and use it to scrub the nails. This will dehydrate the nail plate and remove any debris from the nail. Next, apply Halo Base Coat and cure for 30 seconds. Step 3 Apply a thin layer of Halo EasiBuild in a shade of your choice and cure for 60 seconds. I have chosen Dare2Bare in Peach for this nail style.

Step 4 When cured, apply a ‘slick’ coat of EasiBuild to the nail; a thin layer of gel that acts as a guide for the second coat of EasiBuild. Do not cure. Next, apply a coat of EasiBuild in a thicker layer. Allow the product to fall and gather at the tip then gently work it into the middle of the nail. Cure for 60 seconds. Step 5 Use Halo Prep & Scrub on a lint-free pad to wipe away the inhibition layer. Step 6 File over the nails using a 100/180-grit nail file to achieve a smooth, even finish.

54 SCRATCHMAGAZINE.CO.UK

Step 7 If applying gel polish over EasiBuild, first apply Halo Base Coat and cure. Apply two coats of the client’s choice of Halo Gel Polish (a French finish is The key to long-lasting shown) and cure for 30 seconds between each EasiBuild enhancements is coat. Apply Halo No Wipe Top Coat and cure perfect prep. Dehydrate the nails for 60 seconds. Apply cuticle oil to finish.

TOP TIPS

prior to application. To remove the product, debulk using a 100/180-grit file or E-file, then soak a cotton wool pad in acetone and wrap onto the enhancement using foil. Leave for around 20 minutes and the product will remove with ease.

Halo products are available via www.purenails.co.uk and associated stockists. /purenailsprofessionalnailproducts @purenailsuk @purenailsuk

@purenailsuk

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BRIDALNAILS

Bridal Mani Inspo For The Big Day Encourage brides-to-be to say ‘I do’ to your services with a selection of nail art styles & products to get them wedding-ready REBECCA HITCHON REPORTS

ith Valentine’s Day taking place this month, it won’t be surprising to see some of your clients sporting a rock on their ring finger at their next appointment. If so, they’ll likely be eager to discuss a nail look for their big day, so are you prepared with your treatment offerings, design selection and nail supplies? Or if you simply want to attract more bridal clients into your nail space this year, we’ve gathered expert tips, product picks and design inspiration for a variety of complexities, or ‘levels’. Many nail pros use levels to differentiate between design difficulties, appointment times and costs. “Level 1 is generally used for nail art that takes approximately Giorgia Cappella

56 SCRATCHMAGAZINE.CO.UK

Nail stylist & model: Carmen Alexandru Photographer: Cristian Scoarta Image enhancement: Kristina Zvinakeviciute Mentor: Maria Timosiune

15 minutes, level 2 accommodates around 30 minutes of art, and level 3 allows for detailed and lengthy designs,” explains The GelBottle Inc educator, Giorgia Cappella.

Sam Kendrew

Mii Cosmetic’s head of education, Sam Kendrew, gives some details about what designs may be included in each level. “A classic French or nude design would be level 1, whereas an ombré French would be level 2. A level 3 nail design would be most complex, with different nail art on each finger.”

Browse our pick of wedding-ready nail styles and products, and indulge in advice to enhance your bridal business offerings and attract through marketing methods...

BRIDALNAILS

LEVEL 1 Giorgia Cappella created this classic French style for her client. “I believe a traditional French will always be the most popular bridal nail style, as it is elegant and classy, but I predict that lighter bases will be preferred over pink tones in 2023,” she says.

Lecenté Create Gel Polish in Ti Amo £11.99 + VAT www.lecente.com www.sweetsquared.com www.ellisons.co.uk

The GelBottle Inc in La Vie En Rose £14.50 + VAT www.thegelbottle.com

Image courtesy of Lecenté, showcasing a nail look using the Lecenté Create Verona Collection.

Halo Gel Polish in Nude £5.95 + VAT www.purenails.co.uk

Glitterbels Acrylic Powder in Garter £9.95 inc VAT www.glitterbels.com

CND Shellac™ in Silk Slip Dress £13.95 + VAT www.sweetsquared.com

Celebrity manicurist, Robbie Tomkins, created this romantic alternative French using Artistic Nail Design products.

Jessica BioPure Nail Polish in Cashew Crème £7.85 + VAT/RRP £15 www.gerrardinternational.com

Trend alert!

“Classic, creamy nudes are a bridal nail staple and aren’t going anywhere in 2023,” shares Lecenté educator, Sarah Roberts.

‘ Peach Manipedi Peacci Scrub £5.60 + VAT/RRP £9 www.thegelbottle.com

iZ Beauty of London GEL&GO No Wipe Colour in Jolie £13.50 + VAT www.izabellehammon.com Salon System Gellux Mini Gel Polish in Piggy Pink £7.25 + VAT. Available from wholesalers nationwide.

A touch of luxury

Brillbird Mani Gel in a “Bridal nails are often created Bottle (Builder) in Latte/ within days of the wedding, at Gold Shine £16 inc VAT a time when the bride is likely www.brillbirduk.co.uk

Match traditional dresses with a classic white nail look, like @karenmackmannails’ design which features Artistic Colour Gloss shade, Bride.

to be stressed,” says Giorgia Cappella. “Adding luxury hand treatments, like a scrub or massage, and a glass of bubbly to the appointment will make the bride feel more relaxed.”

Artistic Colour Gloss in Bride £12.95 + VAT www.louellabelle.co.uk Entity Colour Couture in Give Me A Pecorino £10.95 + VAT www.thecreativebeautygroup.co.uk

Georgie Smedley Group ambassador, Emily Cording, ties bridal tradition into this design by incorporating ‘something blue’ using Gelish products.

Gelish Soak-off Gel Polish in Blue Eyed Beauty £16.99 + VAT www.gsgroupuk.com www.salon-services.com

OPI Nature Strong Nail Lacquer in Kind of a Twig Deal £8.20 + VAT/RRP £13.90 www.trade.opiuk.com

Marketing tip

“To make your bridal pricing clear for clients, consider a separate price section on your website,” suggests Jaz Moger, Salon System nail expert. “You could also create an Instagram Guide featuring your bridal designs and their costs. I recommend putting together a physical lookbook of designs, too, explaining the time to create, price and aftercare requirements.” SCRATCHMAGAZINE.CO.UK 57

BRIDALNAILS

LEVEL

A French ombré created by NSI advocate, Megan Alcock, using NSI products, available via www.nsinails.co.uk

Brillbird Hypnotic Gel & Lac Diamond - 142 £12.95 inc VAT www.brillbirduk.co.uk A chrome heart and ‘I do’ lettering adorn this classy, understated design by The GelBottle Inc ambassador, Heather Errington.

The GelBottle Inc Mirror Chrome Studio Gel™ £13 + VAT www.thegelbottle.com

Halo Create Multi Flake Glitter in #BeTreated £1.69 + VAT www.purenails.co.uk

The GelBottle Inc in Daisy £14.50 + VAT www.thegelbottle.com OPI GelColor in I Meta My Soulmate £19.90 + VAT www.trade.opiuk.com

The team at Sweet Squared shares the steps behind an opal bridal look using CND™ and :YOURS products, available via www.sweetsquared.com.

Entity Dip & Buff in Meet Me At The Trevi Fountain £14.95 + VAT www.thecreativebeautygroup.co.uk

lNK London Milky Pink Flubber Builder Base £13.33 + VAT www.inknails.com

INK London Additions in Silver Leaf £2.08 + VAT www.inknails.com A milky base and sprinkling of silver leaf combine for a stunning bridal look by INK London educator, Jessica Hinds.

Marketing tip

“Consider offering a pamper event with deluxe treatments for your client’s entire bridal party, or services alongside Champagne and nibbles,” suggests Sam Kendrew. “You could also team up with beauty therapists and make-up artists to offer a full bridal package.”

Light Elegance P+ Glitter Gel Polish in May I Have This Dance? £13.95 + VAT www.sweetsquared.com 58 SCRATCHMAGAZINE.CO.UK

STEP-BY-STEP: Opal effect nails

Step 1 Following prep, apply CND Shellac™ UV Base Coat and cure. Step 2 Apply one coat of CND Shellac™ in Lovely Quartz and cure. Step 3 Paint a layer of CND Shellac™ in Backyard Nuptials onto the centre of the nail, leaving a thin border around the edge. Cure. Step 4 Apply a coat of CND Shellac™ No Wipe Top Coat and cure. Rub CND™ Over The Top Effects chrome powder in Lightning Bolt over the centre of the nail, where Backyard Nuptials was applied. Step 5 Apply a layer of Lovely Quartz around the edges to map out the border created earlier. Step 6 Add :YOURS Iridescent Element Flakes in Mermaid to the outer border and finish with your preferred CND™ Top Coat, D-Sperse and Solar Oil. CND Shellac™ in Backyard Nuptials £13.95 + VAT www.sweetsquared.com

CND™ Over The Top Effects in Lightning Bolt (part of a set of four chrome powders) £30 + VAT www.sweetsquared.com

@gelpowerbyrachelxo creates a glitter ombré style over a pearly white base.

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“Classy gold detailing suits a bride seeking a traditional manicure but with a touch of sparkle,” says Emily Cording. “For clients that prefer a cooler tone, a silver glitter complements a sparkling diamond ring perfectly.”

Gelish Soak Off Gel Polish in Give Me Gold £16.99 + VAT www.gsgroupuk.com www.salon-services.com NSI Attraction Acrylic Powder in Disguise & Radiant White £11.95 + VAT each www.nsinails.co.uk

BRIDALNAILS

BRIDAL HENNA Pavan Ahluwalia-Dhanjal BEM of Pavan Beauty details the importance of bridal henna and how it can enhance your treatment offering...

NSI advocate, Neelam Naveed, used NSI Attraction Acrylic Powder in Disguise and Radiant White to create this timeless French ombré style.

Nailchemy Ombré Professional Nail Art Brush £12.99 + VAT www.nailchemy.co.uk

Glitterbels Glitter Acrylic Powder in A Perfect Day! £9.95 inc VAT www.glitterbels.com

“Bridal henna has been significant for centuries – and I have no doubt this will continue for years to come,” shares Pavan. “Its adornment signifies coming of age and the colour represents happiness, prosperity and good luck. The darker the henna, the more beauty associated with it – and urban myths are connected to henna’s colour, such as the intensity of the love from a husband or mother-in-law.” Pavan explains how bridal henna can make a great add-on to your treatment menu. “Not only is it important for brides, but also their bridesmaids and wedding guests. Guests don’t usually wear it as heavy, making henna a perfect treatment addition for a nail pro that doesn’t want to create intricate designs. For example, charge £25 for a 15 to 20-minute service. Nail styles and henna designs are a perfect marriage; nail pros will already have a steady hand, so henna is the perfect skill to enhance their creativity.” Pavan adds that it is an easy service to market: “All the work is in the application, as people love to look at beautiful things and henna is so beautiful! As soon as one person sees it, I am sure you’ll have a queue for henna appointments soon after,” she smiles.

Lecenté Chrome Nail Powder in Double Trouble £14.99 + VAT www.lecente.com www.sweetsquared.com www.ellisons.co.uk Clare Howard combines the classic French mani and glazed donut trend in this design.

Trend alert!

“I expect the ‘Hailey Bieber’ glazed donut nail trend of last summer to be a popular bridal style this year,” reveals Lecenté educator, Clare Howard.

“Nail styles and henna designs are a perfect marriage; nail pros will already have a steady hand, so henna is the perfect skill to enhance their creativity.” For information about Pavan’s products and training, visit www.pavanonline.com

SCRATCHMAGAZINE.CO.UK 59

BRIDALNAILS

LEVEL

HD Pro Colour It! HYBRID Gel Polish in Dedication £12.49 + VAT www.hazeldixonnails.com

Glitterbels Coloured Acrylic Powder in Wifey £8.95 inc VAT www.glitterbels.com Image courtesy of award-winning nail artist & educator, Hazel Dixon, using products available via www.hazeldixonnails.com.

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Jessica Phenom Nail Polish in Dream On £6.75 + VAT/RRP £13.50 www.gerrardinternational.com

LCN Colour Gel in Rose Dream £8.70 + VAT www.lcnuk.co.uk

@nailbeatz showcases intricate linework with this rose pattern art, enhanced by pearl embellishments.

iZ Beauty of London GEL&GO No Wipe Colour in Amour £13.50 + VAT www.izabellehammon.com

Salon System Gellux Gel Polish in Free Spirit £11.95 + VAT. Available from wholesalers nationwide. Light Elegance Glitter Gel in Sparkles Or Sequins? £18.95 + VAT www.sweetsquared.com

Retail pick

Trend alert!

Gaining popularity in 2022, ‘initial nails’ is a perfect trend for brides seeking a sentimental style, whether that be through showcasing their partner’s initials or those of a loved one. The look can be adapted for all levels of nail design.

gram.com/sarahis.se

Nailchemy Lace Foils (10pc) £5.99 + VAT www.nailchemy.co.uk

Offer bridal clients a luxurious way to get skin in prime condition for their big day with Spongellé’s Heart Body Buffers. Infused with body wash, the handy buffers are also ideal for clients’ honeymoons and work to cleanse, exfoliate and massage skin.

Insta

Spongellé Heart Body Buffer in Freesia Pear £4.75 + VAT/RRP £9 www.gerrardinternational.com

@sarahis.sets pairs an accent initial nail with sparkly French tips and heart nail art.

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INK London Nail Art Liner Brush (4pk) £10 + VAT www.inknails.com

BRIDALNAILS STEP-BY-STEP: Floral French

Nailchemy ambassador & educator, Helen Clayton, reveals how to create an alternative bridal French. Why not take inspiration from your client’s bouquet for the design?

Sarah Tetlow of Sarah’s Beauty and Training Rooms created this intricate blue and white style, showcasing lace detailing and embellishments. Halo Gel Polish shades were used.

OPI GelColor in Switch To Portrait Mode £19.90 + VAT www.trade.opiuk.com Halo Gel Polish in Powder Blue & Celeste £5.95 + VAT each www.purenails.co.uk

Step 1 Paint two coats of Nailchemy Gel Polish in Elvina and cure. Step 2 Using Nailchemy Artisan Painting Gels in Yellow, Orange, Blue and Red and a dotting tool, paint circles randomly across the tip of the nail. Do not cure. Step 3 Swirl in Artisan Paint in White to create a rose effect. Step 4 Using the dotting tool, randomly place dots of Yellow between the circles. Step 5 Surround these with four to six dots of White to create daisy shapes. Step 6 Paint leaf shapes around the daisies using Artisan Paint in Green. Step 7 To fill in any gaps, apply dots in a colour of your choice. I chose a pink hue. Step 8 Cure, and apply Nailchemy’s Non-Wipe Top Coat and Clear AB crystals at the cuticle to finish.

Retail pick

Suitable for hands, feet and and dry areas of the body, LCN’s soothing Buzzz Rich Skin Butter tackles stressed and dehydrated skin, helping your client’s mani or pedi to look its best for the wedding.

LCN Buzzz Natural Honey Rich Skin Butter £3.25 + VAT www.lcnuk.co.uk

Glossy pink hues, blush sparkle and heart nail art feature on this design by Georgie Smedley Group ambassador, Nicole Parker.

Gelish Soak Off Gel Polish in Strike A Posie £16.99 + VAT www.gsgroupuk.com www.salon-services.com

NSI Tech Gel Colour in White Lace £10.50 + VAT www.nsinails.co.uk

Nailchemy Artisan Painting Gel in Blue & Yellow £7.99 + VAT each www.nailchemy.co.uk

Marketing tip

“Offering a nail and beauty package that can be customised is a good way to open up your services to the bridal market, and it means that brides aren’t pressured to commit to treatments they don’t need or want,” says Julie-Anne Larivière, Salon System nail expert. SCRATCHMAGAZINE.CO.UK 61

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SCRATCHCOLUMNIST

Hair & beauty business coach, MADDI COOK, shares top tips to elevate your offerings & enhance your profits

IMPOSTOR SYNDROME: WHAT IS IT AND DO YOU HAVE IT?

About Maddi

Maddi Cook is the owner of Boss Your Salon, which helps empower hair and beauty pros to price perfectly, set boundaries and grow without burnout. She strives to ‘put more money into the pockets of the hair and beauty industry’ and believes that business growth is for everyone. Maddi has worked with over 15,000 hair and beauty pros, on her mission to change how the industry values itself. She believes that money is an amplifier; meaning that more money allows workers to do great things: for themselves, their family and their community.

“Every time you receive a nice review, a lovely text from a client, an award nomination or similar, grab a screenshot and add it to a folder on your phone. When you’re hit by Impostor Syndrome, look through this folder and remind yourself how great you are.” www.bossyoursalon.com /bossyoursalon @bossyoursalon 62 SCRATCHMAGAZINE.CO.UK

owdy, nail bosses! Have you ever felt that you don’t deserve your success? That you’ll be ‘found out’ at any moment and revealed to be a fraud? You might want to grab your fake moustache, badly-fitting wig and trench coat for this one… Enter: ‘Impostor Syndrome’. Maybe you’ve felt like a fraud for entering a competition when you’ve only been doing nails for a year, when you’ve been in a training room with other techs, or when you have shown your lovely face on social media. But what is an impostor? The Cambridge Dictionary describes it as ‘a person who pretends to be someone else in order to deceive others’. Are you pretending to be a nail tech? That’s a bit of a weird flex – and a Netflix special waiting to happen. It’s also a big commitment to be reading Scratch, when you’re really three racoons in a trenchcoat, you impostor, you! Are you trying to deceive others? Hmm… how does one deceive people as a nail tech – besides the odd fib to clients about how much you love creating heart nails in February, even though you’re painting the thirtieth set that week? No, I don’t think you are an impostor, after all. But what causes the feeling in the first place? For me, there are two main culprits.

Social media

We tend to follow other people who do what we do, as this helps inspire us creatively. But the downside to this is that it’s easy to get a huge dollop of ‘comparison-itis’: constantly holding your work up against theirs, comparing your follower counts and engagement, and feeling deflated when they seem to be living the dream life, while yours feels lacking.

But remember, your business is built on your clients. YOUR clients. Usually ones who live within 10 miles or so. So that Insta-famous nail tech who lives five hours away, isn’t your competition at all. Your clients aren’t comparing you and them; they’re comparing you and the other nail techs in your town or city. Do those other techs do hand-painted nail art? Do they offer veganfriendly options? Do they provide free parking? Do they have an online booking system so clients can book at their convenience? Those are just some of the many things that may be important and valuable to YOUR client. Learn what these are, offer them and talk about them! This will set you apart from your competition, elevate your value in the minds of your clients, and get bums on seats. And guess what all of that does? Banishes the inner impostor.

Society

Many of us have grown up in a society that has praised us for being placid and agreeable people-pleasers. Maybe you were praised for an achievement, or had parents who were perfectionists or highly critical. No wonder you’re giving yourself a hard time and feeling out of place! A method that I use (and yes, this is something I feel from time to time) is to collate a folder of evidence. Every time you receive a nice review, a lovely text from a client, an award nomination or similar, grab a screenshot and add it to a folder on your phone. When you’re hit by Impostor Syndrome, look through this folder and remind yourself how great you are, and how much you deserve every bit of success you get, because you really do. It’s time to bin the fake moustache!

Maddi x

R U F SPEAK LOUD

Heart braker

GOT MY ATTENTION

radiate my love

CUT TO THE CHASE

sHe’s a spark plug

WATCH ME

torque it!

ON TO THE NEXT grease monkey

supercHarged

DON’T SWEAT THE PINK STUFF

artisticnaildesign.com proFessional Formulas | proFessional results™ model is wearing sHe’s a spark plug

0333 000 2100 +44(0)20 8238 6300 info@louellabelle.co.uk www.louellabelle.co.uk

facebook.com/louellabelle @louella_belle linkedin.com/company/louella-belle

pinterest.com/louellabelleuk instagram.com/louellabelle

: W O N ENTER

INDUSTRYCOMPETITION

Introducing a contest to honour creativity & unite the global nail industry – brought to you by Scratch. Do you have what it takes to be crowned champion?

o you want to be renowned globally for your ability to imagine, create and execute exceptional nail artistry? Take the leap and enter The World’s Star Nail Artist – a new nail contest designed to unite the nail industry by opening entry to professionals worldwide.

Joining the Scratch Stars Awards and Nailympia in Scratch’s competition portfolio, The World’s Star Nail Artist is an online contest, so you can participate for free from any country via your computer, tablet or mobile phone, and from the comfort of your nail desk. “Scratch is excited to further recognise incredible talent in the nail industry through The World’s Star Nail Artist contest,” comments Scratch’s managing editor, Helena Biggs. “The online entry and competing process means that we can widen our net further than ever, presenting an opportunity for nail artists worldwide to be recognised for their skill and creativity.

WHO CAN ENTER? Nail artists working anywhere in the world who attained a recognised nail qualification on or before 1 February 2022.

“Benefits include cash and product prizes, international acclaim and, importantly, the chance to challenge yourself with designs and explore new techniques with products. I am excited to see the designs that unfold from each challenge, to identify exceptional nail artists and unite pros worldwide through creativity.”

How it works

Following initial entry and the announcement of shortlisted nail artists, a preliminary task will whittle down entrants, who will then be tasked with a nail art challenge every fortnight. Eliminations will take place after each challenge, but those knocked out of the competition have the chance to re-join via a wildcard challenge. Sound exciting? It gets better… At the end of a the 10-week challenge period, a final three will remain, who will be invited to London for one last artistic task. They’ll receive tickets to the Scratch Stars Party on Sunday 23 July, and will each bag a cash prize of £1000s – with the winner scooping a trophy, a cover and column in Scratch, the title of The World’s Star Nail Artist 2023 and so much more!

DID YOU KNOW?

A percentage of contest turnover will be donated to Beauty Changes Lives , which supports beauty professionals throughout their career journey; from finding the right school to scholarships, mentorship and entrepreneurial grants.

“I am excited to see the designs that unfold from each challenge, to identify exceptional nail artists and unite pros worldwide through creativity.” 64 SCRATCHMAGAZINE.CO.UK

INDUSTRYCOMPETITION

SUPPORT STARS

Nail by Lyubov Tudakova (@lubov0915) coached by Elena Popova (@popovaelena_nfp).

CND™ (Creative Nail Design, Inc.) is the platinum sponsor of The World’s Star Nail Artist contest. Jan Arnold, CND™ co-founder, comments: “We at CND™ couldn’t be more excited or proud to sponsor The World’s Star Nail Artist (WSNA) competition. It’s global, it’s big and it’s backed by the preeminent Scratch magazine, and a team that demonstrates passion for nails in everything it does. “WSNA celebrates the extraordinary talents of the world’s most skilled nail professionals, and at the same time unites an entire profession in support of advancing the state of our industry. I encourage all magnificent artists to enter and join the event of the year!”

Beth Livesay, content creator & nail competition aficionado, is administering the challenges for WSNA. She comments: “Entrants can expect an array of tasks, ranging from hand-painting to mixed media and 3D fantasy art. Competitors will grow their skills, diversify their nail portfolio and challenge themselves. “This contest is the ultimate way for nail professionals to increase their following and digital skillset, while getting their work in front of the biggest names in the nail industry.”

For more information and to enter by 28 February, visit www.scratchmagazine.co.uk/wsna #WorldsStarNailArtist /scratchmag @scratchmagazine @scratch.magazine

ENTER NOW! Entry to The World’s Star Nail Artist contest is open 1-28 February 2023. Head to www.scratchmagazine.co.uk/wsna to fill in an entry form. This entry form requests the following: Five images of your favourite artistic nail creations. A short video to introduce yourself and reveal your passion for nail art. A brief for a nail art design, to be created on one nail or a tip and uploaded to the entry form.

SCRATCHMAGAZINE.CO.UK 65

Entry now open! 1 - 28 FEBRUARY 2023

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#worldsstarnailartist

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Nail by Lyubov Tudakova (@lubov0915) coached by Elena Popova (@popovaelena_nfp)

NEW NEWonline onlinenail nailart artcompetition competition Cash Cashprizes prizes Regular Regularcreative creativechallenges challenges Open Opento tonail nailpros prosworldwide worldwide

Enter Enter today! today!

scratchmagazine.co.uk/wsna scratchmagazine.co.uk/wsna

POWERED POWEREDBYBY

PLATINUM PLATINUMSPONSOR SPONSOR

PRODUCTSPOTLIGHT

PROTEIN

r e w o P s

eventy percent of Scratch readers surveyed welcome 10-20 clients a week to their nail desk, and each will have a different request for their finished mani, and a different natural nail condition. You may be presented with nails that break easily, are thin, peeling or damaged, or that simply need maintaining, and it’s important to choose products to alleviate or support such conditions for the health of the nail and longevity of applied coatings.

Step forward Protein Formula For Nails, a prescriptive nailcare brand that offers four effective brush-on products, packed with protein to support strong, healthy nails in as little as four weeks. The products are recommended to be used regularly as a base coat, and have been tested for 12 months in leading salons across the UK.

Why protein? “Proteins are made up of many building blocks, known as amino acids,” comments a spokesperson from Protein Formula For Nails. “The body needs dietary protein to supply amino acids for the growth and maintenance of cells and tissues. “Proteins and amino acids are essential for healing and repairing damaged tissue, including that of hair, skin and nails. They also increase cell turnover, which is the sloughing off of old skin/hair/nail cells to make room for new cells.” 68 SCRATCHMAGAZINE.CO.UK

Are your clients’ natural nails seeking some TLC? Explore the results-driven treatment formulas that are powered by protein to support various nail needs

KEY INGREDIENTS

Biotin – improves nail strength and length, and helps prevent splitting and breaking. Alpha Hydroxy Acid & Poly Hydroxy Acid (AHA & PHA’s) – promote cell turnover and help restructure and strengthen damaged nails. Glycerin – acts as a nail hardener to help strengthen the nail. It also moisturises and increases the water content in the nail. Panthenol – pulls moisture into the nail plate to aid flexibility and growth. Hexanal – promotes the growth of strong, healthy nails, increases flexibility and helps the natural nail to heal. Probiotic – helps preserve the natural microflora (microorganisms) in nails and protects against damage.

PRODUCTSPOTLIGHT

MEET THE PRODUCTS

I MAINTAIN

Ideal for: Nails that are healthy and generally in good condition, but need balance and maintenance to support growth and strength. Application: Clients should apply one coat of Protein Formula 1 every other day, then remove after seven days with non-acetone remover and repeat. Benefits: Protein Formula 1 contains plant keratin, which helps aid the health and condition of the nails. The formula also increases moisture levels and nail flexibility, helping to maintain strong, healthy nails. Key proteins: Protein, hexanal and AHA’s.

I GROW

Ideal for: Nails that are thin and peeling at the free edge, struggling to grow and need targeted support for strength. If the client has oily skin or hair, their nail type will likely be the same. Application: Clients should apply one coat of Protein Formula 2 every other day, then remove after seven days with non-acetone remover and repeat. Continue with this until the nail condition improves and then move onto Protein Formula 1. Benefits: Protein Formula 2 helps to make the nail structure more dense, as it rebuilds links between damaged keratin fibres, which increases nail strength. Key proteins: AHA’s, glycerin, PHA’s, panthenol and hexanal.

I HYDRATE

Ideal for: Nails that are dry, flaky, snap and break at a low point of the nail plate and need a surge of moisture and hydration. Application: Clients should apply one coat of Protein Formula 3 every other day, then remove after seven days with nonacetone remover and repeat. Continue until the nail condition improves and then move onto Protein Formula 1. Benefits: Protein Formula 3 hydrates nails and increases flexibility, as well as preventing nails from breaking and becoming brittle. Key proteins: AHA’s, probiotic, glycerin, panthenol and hexanal.

CLIENT TALK

“What an amazing product,” said reviewer Elaine, who gave Protein Formula 4 a five-star rating. “I’m so impressed with how strong and healthy my nails are. Following a break from gel polish overlays, my natural nails became brittle and snapped. Since using this product, my nails have become stronger and I would highly recommend to support natural nail health.”

PRICE POINTS

Protein Formulas are available for £7.50 + VAT/RRP £14.95 each. Salons can consider the 12-piece display package (£90 + VAT) which features three of each Protein Formula, an acrylic display, strut card and double-sided poster.

I STRENGTHEN

Ideal for: Damaged nails that are in generally poor health and need a powerful blend of strengthening ingredients. Application: Clients should apply one coat of Protein Formula 4 every other day, then remove after seven days with non-acetone remover and repeat. Continue with this until the nail condition improves and then move onto Protein Formula 1. Benefits: This formula helps to re-structure and strengthen damaged nails, while promoting hydrated and moisturised, healthy nails. Key proteins: Increased AHA’s, increased PHA’s, glycerin, biotin, panthenol and hexanal.

Get 40% OFF Protein Formula For Nails products with code SCRATCH40.

To purchase Protein Formula For Nails products, call Grafton International on +44(0)1827 280 080. www.protein-nails.com /Protein-Nails @proteinnails SCRATCHMAGAZINE.CO.UK 69

Tech for TECH-NOLOGY

Techs

REBECCA HITCHON gets the scoop on high-tech launches, decodes hot topics & sources tech-savvy tips for your business

The metaverse & its role in beauty ‘Metaverse’ is a word that we’ve been hearing a lot recently, yet ask the average person to define it and they’ll likely struggle. A survey conducted last year by technology and marketing company, DEPT, found that only 16% of people aged between 18 and 60 in the US understand the term. ‘Metaverse’ was coined by American science-fiction writer, Neal Stephenson, in his 1992 book, Snow Crash, about a dystopian world where people escape into an alternate reality. Put simply, the metaverse is a shared, online, virtual environment. While Stephenson’s concept might have seemed futuristic then, it is increasingly becoming reality today – or virtual reality, owing to not just the gaming and entertainment sectors, but the beauty industry. From the way products can be learned about, tested and bought, to how brands and consumers communicate, the metaverse is here to stay. So, let’s explore some of its applications in the beauty sector...

Physical retail concepts have been diminishing in popularity for some time, due to the range of choice online and ease for shopping. While there are arguments for traditional shopping being the only way for consumers to try products before they buy, the metaverse is solving this pain point with virtual try-on features.

Instagram.com/lauramercier

Similarly, the environmental impact of running brick-and-mortar stores is diminished with metaverse shopping, as there is no need to power displays, consumers don’t need to travel, and product is manufactured based on visual merchandising rather than demand. Cosmetics brand, Laura Mercier, and skincare company, Dr. Barbara Sturm, each opened virtual stores in December last year. These offer interactive shopping experiences, with Mercier’s store, World of Beauty, taking users through three rooms. The first focuses on the brand’s signature ‘Flawless Face’ technique, guiding through the steps needed to achieve it and giving users access to a virtual shade finder. The second showcases curated product selections with a direct shortcut to purchase, while the last features a 3D collection unboxing.

Dr. Barbara Sturm’s spa-like virtual store features four rooms: a main hall, anti-ageing lab, next-gen microbiotic room and antiinflammatory area. Through the online experience, consumers can directly purchase products, learn about exclusive content and innovations from the brand, and even personalise the virtual space to suit their needs in order to receive personalised advice. Meanwhile, other beauty brands are launching products through the metaverse, such as NYX Professional Makeup, which unveiled its spring 2023 collection through a virtual experience in open world platform, Roblox. Named ‘House of NYX Professional Makeup’, the experience allows consumers to explore the collection and collect three limited-edition make-up looks for their in-game avatars. Early last year, cosmetics brand, Lottie London, adopted a similar concept, previewing its press-on nail collaboration with celebrity nail artist, Chaun Legend, in a venue in virtual world, Decentraland.

“The environmental impact of running brick-and-mortar stores is diminished with metaverse shopping, as there is no need to power displays, consumers don’t need to travel, and product is manufactured based on visual merchandising rather than demand.” 70 SCRATCHMAGAZINE.CO.UK

Instagram.com/drbarbarasturm

Retail remodelled

Instagram.com/lorealgroupe

TECH-NOLOGY

Online identities

NEWS BYTE

Last summer, cosmetics company, Clinique, launched a non-fungible token (NFT) make-up collection as part of campaign, #MetaverseLikeUs, aiming to inspire a more inclusive metaverse and spotlight underrepresented identities in the space. Featured on a collection of diverse female and non-binary avatars, the make-up looks were based on Clinique styles from three artists and could be purchased on the Clinique website, as well as used on consumers’ virtual reality avatars. More recently, make-up brand, Charlotte Tilbury, became the first company to offer a branded avatar function in its metaverse shop. In partnership with virtual store platform, Obsess, the technology allows consumers to personalise their avatar’s skin tone, facial features, make-up, body shape and clothing, as well as visit the shop in real-time with their friends’ avatars and interact with them, to create an online experience that is more like shopping in real life. However, avatars aren’t just important for consumers, as shown by personal care brand, Dermalogica, for example. In June last year, it launched ‘Natalia’, a digital human powered by the same technology used in the metaverse, to help teach professional skin therapists about skin science. Accessible through online videos and virtual reality simulations, Natalia accurately simulates skin conditions such as ageing, dehydration and sensitivity, as well as aesthetic treatment techniques.

L’Oréal has unveiled two technology prototypes: HAPTA, a computerised makeup applicator to meet the needs of the estimated 50 million people globally living with limited fine motor skills, and L’Oréal Brow Magic, an at-home electronic eyebrow make-up applicator. HAPTA’s levelling device is set to be piloted with L’Oréal-owned brand, Lancôme, this year – first using a lipstick applicator, before trialling other makeup applications. The smart hand-held device with customisable attachments is designed to give users confidence to precisely apply make-up and open difficult-to-open packaging, through an improved range of motion. Instagram.com/charlottetilbury

Instagram.com/clinique

With virtual spaces comes virtual people, or avatars, to create brand experiences and allow consumers to get involved. I must admit, this is an area I was pessimistic about before writing, because traditional virtual environments, such as in gaming, have showcased many unrealistic beauty standards. However, as the metaverse plays a more active role in the beauty industry, I’m pleased to see that standards are becoming more inclusive.

Expected to launch this year, L’Oréal Brow Magic allows beauty fanatics to apply a personalised eyebrow look at home, with AR technology first scanning the user’s face, before the desired brow shape, thickness and effect is selected. Once L’Oréal Brow Magic Primer is brushed through the eyebrows, the device’s printer should be moved across the eyebrows in a single, sweeping motion and a top coat applied to set the look.

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SCRATCHCOLUMNIST

THE

mobile CLUB

Award-winning mobile nailist, CLARE WOODCOCK, shares top tips for making a success out of working on the move…

ABOUT CLARE WOODCOCK

Clare Woodcock is founder of The Nail Club, a mobile beauty business based in Sunbury upon Thames, Surrey. She began her nail industry journey in 2017, following 20 years in the music and entertainment sector as a senior PR manager and event producer. Clare trained with Gelish and has since expanded her nail and beauty knowledge with Bio Sculpture, Nouveau Lashes and HD Brows. She was awarded gold at the British Hair & Beauty Awards 2021 for Mobile Therapist of the Year, and scooped the Scratch Stars Mobile Nailist of the Year title in 2022. Clare also works as director of communications for the Federation of Nail Professionals (FNP).

How to raise your profile

ou’ve got your business up and running, you have a handful of loyal clients and you feel confident in your work. Now, you just need to put yourself out there. But how?

Over the last few years, I have noticed an increase in the number of nail businesses that have opened. Thankfully, with the rise of nail content on TikTok and Instagram, the demand for techs has also grown, but with more competition, it is imperative to stand out from the crowd. There are a number of reasons why you may want to raise your profile. You might want to become a social media influencer or nail brand ambassador, or you might simply want a full diary. Either way, you have to put yourself out there. If you’re new to nails or working on a mobile basis, start with your local community, as that is where your core clients will come from. The most effective way to build your client base, and subsequently your profile, is through recommendations. Let’s face it: when you book a beauty treatment, you are more likely to choose what has been recommended – and this is what your clients will do. Consider setting up a website, as this allows potential clients to see who you are, the work you produce, and what other clients say about you.

People buy people

Let potential clients know who you are and what you offer via the following platforms: • Your website. Even if you have a one-page site with a photo of yourself, details of your experience and qualifications, values and pictures of your work, you are speaking to anyone who is interested in you. • Social media. Remember to populate this with posts about you, as well as your work. Admittedly, I am still building up the courage to post more face-to-camera content, but it is a valuable way to raise your profile. As a mobile nailist, it’s challenging to film nail work, as I can’t always carry a camera 72 SCRATCHMAGAZINE.CO.UK

tripod or lighting for filming, therefore it’s important to be creative in other ways. • Local press. Do you have a story to tell? The local press loves a feel-good community story, so think of ways to connect for a feature about you.

Enter competitions & awards

If you can write ‘award-winning’ in your title and on your social platforms and website, your business has an instant edge. Competitions are great for raising your profile and improving your skills. There are international competitions like Nailympia and The World’s Star Nail Artist, and challenges at trade events, such as the FNP nail competitions at Professional Beauty. Awards are brilliant for business, too. Obviously, the best (and only) awards for the UK&I nail industry is the Scratch Stars Awards, but it is also likely that there are local business awards you can enter. Every competition offers an opportunity for you to take a closer look at your business and identify areas for improvement. However, if you are required to pay a fee just to enter, you might want to investigate the competition’s legitimacy. Even if you don’t rank in a competition, do not be disheartened. We level up when we improve on what we have already built. If you become a finalist, promote this to your clients to raise your profile and showcase your success. And if you win, you could be writing a column in this magazine next year! With the Scratch Stars Awards 2023 open for entry, I’m going to see what I can improve upon so I can retain my title. Fingers crossed I’ll see you at the Scratch Stars Party in London on Sunday 23 July! Until next month,

Clare

www.thenailclub.uk /thenailclublondon @thenailclublondon

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EDUCATIONNAVIGATION

Love to Learn with Keen to expand your knowledge & sharpen your skillset? CHLOE RANDALL explores the offerings from OPI & locations for learning across the UK&I Available in over 100 countries, OPI is one of the most renowned nail brands in the world, recognised for its enviable portfolio of nail products. Founded in 1981, its name is synonymous with colour and care, with quirky shade titles that lend themselves to smiles from consumers, and formulas that are adored by pros. OPI’s name, logo, iconic bottle, product performance and colourful offerings have become a messenger of beauty and inspiration, and the brand has evolved to proudly offer its shades in Nail Lacquer, Infinite Shine, GelColor and Powder Perfection systems. Tools and essentials, as well as the ProSpa skincare line for hands and feet, complete the line-up, complemented by courses to support perfect application and long-lasting results. Scratch explores how OPI’s education offerings have evolved in recent years, and details everything you need to know before enrolling on a course with the brand…

“Your career is a journey that can take you to new levels of skill and profitability in the professional nail industry; a journey in which continuing education is the key to opening new doors.” 74 SCRATCHMAGAZINE.CO.UK

THE COURSES FOUNDATION

Foundation courses are designed for those new to the nail industry. Once a Foundation course has been completed, the student can open an account with OPI, purchase products directly from the website, attend professional courses and build their skillset. • OPI Beginners Manicure & Pedicure Course

PROFESSIONAL

OPI’s Professional courses are designed for nail technicians holding a Manicure & Pedicure qualification or an NVQ Level 2. Completing a Professional course will enable pros to attend advanced courses and broaden their industry skillset. • OPI GelColor • OPI ProSpa • OPI Powder Perfection • Seasonal Updates

ADVANCED

OPI’s Advanced courses are the brand’s most complex and intricate training offerings, which lead on from the Professional range of courses. • OPI Advanced Powder Perfection

CONVERSION/REFRESHER COURSES

These three-hour sessions familiarise pros with OPI application, products and techniques. • OPI Nail Art • OPI GelColor

ZOOM CLASSES

Update your knowledge on nail techniques, trends and learn business tips. • OPI ProSpa • OPI GelColor • OPI Powder Perfection • OPI Nail Art • Retail

EDUCATIONNAVIGATION

THE METHODS “OPI education is suited to all levels of nail enthusiast,” comments Belinda Price, OPI UK&I education manager. “The team prides itself on working with students to grow their business and meet their learning needs.”

1Published courses

These courses, at various locations across the UK&I, offer in-depth knowledge on the OPI system of your choice. Educators focus on theory and practical knowledge and students will gain a certificate at either Foundation, Professional or Advanced level, depending on the course booked.

2In-salon training

A member of the OPI Education team will visit your salon to deliver education on the chosen system. Existing OPI customers can ask their account manager how to obtain this training for free. Students can choose a maximum of two systems for an attendance certificate, or book a professional published course to receive full certification (one course per day).

3One-to-one training One-to-one or one-to-two training is available on request for all published courses at an OPI education venue or within your nail space.

4 Zoom education

Zoom classes are scheduled on a regular basis, often monthly, and can be booked online. A £2.50 booking fee applies.

THE EDUCATORS

OPI boasts a team of educators across the UK & Ireland, each with extensive industry knowledge. Many are salon owners, competition and award winners, and all are experienced educators with an indepth knowledge of all things nails and OPI. The brand has training centres at The Wella Studios in London and Manchester.

Educator spotlight Name: Belinda Price Job role: OPI education manager Location: Yorkshire @belinda_opi

DID YOU KNOW? In addition to bookable classes, OPI offers advice and inspiration via its social media channels: /OPINailsUK & the OPI Professional Community Group @opiuki_pro OPI Products App: OPI VIP Club.

Belinda has worked full time at OPI for over five years, and has over 20 years’ experience as a freelance educator and salon owner. Her awardwinning salon, Nailspa, is run by her daughters, while she travels across the UK&I in her role as OPI education manager. Belinda’s favourite class to teach is ProSpa. She enjoys showing people how simple treatment upgrades can yield great results and increase income. ProSpa Advanced Callus Softening Gel is her favourite product as it is results-driven and reduces areas of callused skin quickly and easily. Highlights of her career include scooping the Scratch Stars Educator Of The Year title in 2014, OPI ProSpa Advanced Wella Education Manager Of The Year 2021 Callus Softening Gel and witnessing the skills of her £11.60 + VAT students and team grow. www.trade.opiuk.com SCRATCHMAGAZINE.CO.UK 75

EDUCATIONNAVIGATION

Educator spotlight

OPI Nature Strong Nail Lacquer £8.20 + VAT/ RRP £13.90 www.trade.opiuk.com

Name: Ashleigh Clements Job role: OPI educator (full-time) Location: Cambridgeshire @ashleigh_opi Ashleigh been a full-time educator for OPI for one year and has used OPI products throughout her 11 years in the industry. Her favourite course to teach is OPI GelColor, as she loves explaining the science behind the product and showing nail techs the ease of the removal process. She enjoys using OPI’s Nature Strong lacquers, which are highly pigmented, fast drying and vegan-friendly. Another favoured product is Nail Envy, which supports the OPI Nail Envy Original strength of the natural nail. £12.10 + VAT/RRP £20.50 www.trade.opiuk.com

Educator spotlight

OPI GelColor in Data Peach £19.90 + VAT www.trade.opiuk.com

Name: Charlotte Lowe Job role: OPI educator (full-time) Location: Bedfordshire @charlotteloweopi

Charlotte studied beauty therapy before she joined OPI (part of the Wella company) as a field educator. Charlotte’s favourite course to teach is OPI Powder Perfection in a face-to-face setting. She has always loved the system, but as the product was launched when education was mainly completed online or at a distance, she believes there is something special about being able to show people its application in person. Charlotte loves to wear OPI GelColor with Stay Strong Base Coat on her nails as it offers strength and longevity with an easy removal process.

Tech talk

Name: Abbie Cove Location: Southampton, Hampshire Course attended: OPI Powder Perfection via Zoom @nail_beau_tique

OPI GelColor Stay Strong Base Coat £18.70 + VAT www.trade.opiuk.com

Additional support is available via tutorials and education materials such as workbooks, or by speaking to other members of the OPI Professional Community on Facebook. This group is a space in which OPI nail techs can ask questions, share news and inspiration and get support from the OPI education team and nail techs who work with the products every day.

“OPI’s name, logo, iconic bottle, product performance and colourful offerings have become a messenger of beauty and inspiration, and the brand has evolved to proudly offer its shades in Nail Lacquer, Infinite Shine, GelColor and Powder Perfection systems.”

“The training was informative, engaging and was such a great insight into the OPI Powder Perfection range. I gained a great understanding of how Powder Perfection can be tailored to the individual client’s needs, as well as gaining more knowledge within the industry and learning a new treatment. “The OPI educator detailed how versatile the product is, and that it works brilliantly alongside OPI GelColor as a base for added strength and durability.”

OPI Powder Perfection Colour Powders £22.40 + VAT each www.trade.opiuk.com

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SUPPORT

The OPI educators lend their support freely to students postcourse, alongside OPI’s brand development managers and customer service teams.

Tech talk

Name: Bronja Livett Location: Orpington, Kent Courses attended: Various @brongelica73 “I’ve attended many OPI training courses, from Beginners Manicure & Pedicure to GelColor and Powder Perfection. I have also attended classes and workshops focusing on nail art and seasonal product launches. “Each session combines various ways of learning, with presentations, videos, demonstrations and product knowledge included. The education team is very friendly and I have enjoyed every OPI course and workshop I have signed up to.”

EDUCATIONNAVIGATION

THE OPI VIP CLUB

OPI trade account customers can download the OPI VIP Club app and register as a member. Once signed up, members can collect points that can be put towards a variety of benefits, and they can access education, news and more. Much of OPI’s training is free of charge for existing customers and the loyalty scheme app will show how much training is available based on the points earned. Points are updated on a monthly basis. Register via www.opiuk-vipclub.com

DATES FOR THE

6 February Spring Laun ch Event,

DIARY London

6 February Powder Per fection Professiona l, London 13 Februar y Spring Laun ch Event, Manchester 13 March-1 7 April Beginners M anicure & Pedicure Course, Canterbury , Kent

NEW CLASS ALERT: OPI Annual Update Certification Join the OPI team to learn what’s new for 2023; from products to protocols, new techniques and ingredient knowledge. With big launches to come this year, this class will serve up information about the opportunities OPI can present for your business. To book, visit www.opieducationuk.com

EVENTS

“A vast number of nailists joined OPI’s virtual training during the pandemic, and the education team has loved teaching in person more recently,” shares Belinda. “Over the last 12 months, OPI has hosted events nationwide to celebrate its product launches. These have allowed us to network with techs, who can try products before purchasing and scoop a goody bag full of OPI products. The next events are for the Spring Collection launch and tickets are £10.”

COURSE BOOKING

Existing OPI customers can ask their account manager for details regarding courses or can book via the website or through the link in the OPI VIP Club app. New customers can also book through the website and pay via PayPal. For bespoke education, contact Belinda Price at belinda.price@wella.com.

Visit www.opieducationuk.com to book your place on an OPI course or at an event. /OPINailsUK @opiuki_pro OPI Products SCRATCHMAGAZINE.CO.UK 77

SALONSPOTLIGHTS

Through the

Keyhole Take a peek inside salon setups across the UK as Scratch unlocks each door…

Indigo Pearl Beauty

Location: Southend-on-Sea

Having worked as a mobile beauty therapist for seven years, Victoria Marston dreamed of creating a permanent setup at home. In 2020, she and her family moved to a new area, buying a house in Southend-on-Sea that boasted a large garden. This space afforded room for an ample salon environment, and as the timing of the move meant that Victoria had to rebuild her business post-Covid in an unfamiliar town, she decided to rebrand. Indigo Pearl Beauty opened in April 2022. “Indigo and Pearl are the names of my cats, and ‘Indigo Pearl Beauty’ represents my business as an holistic and beauty hybrid,” Victoria shares. She offers a range of natural nail services, as well as gel polish enhancements, builder gel, spa mani/pedis and IBX. “Some clients from my former area make the 80-mile round trip to have their nails done by me,” Victoria beams. “My clients tend to be mature ladies who have gone through, or are going through, some big life changes. Others have grown-up children and enjoy self-care, yet can feel intimidated by high street salon setups. These clients often need guidance or help to make the best of themselves in a one-on-one setting.” The décor at Indigo Pearl Beauty is reflective of the salon’s name, with hues of blush pink and deep indigo blue. “The pale pink is calming and welcoming, while the blue represents individuality and is bold and quirky. The furniture I have chosen is reminiscent of a vintage boudoir,” Victoria shares. “The furniture has been upcycled, and I have sought to create a sanctuary for my clients that also reflects my personality. My favourite part of the salon is my gel polish wall. It’s so happy and bright, so I call it the rainbow wall!” www.indigopearlbeauty.co.uk

/indigopearlbeauty

@indigopearlbeauty

Do you want to be featured on this page? Scan here to submit your salon or setup

Meraki

Location: Bulkington, Warwickshire

Gemma Hill qualified as a nail technician in 2016, engaging in extensive training with CJP Nail Systems, alongside one-to-one sessions with other nail technicians. Initially working in a salon that closed following lockdown, Gemma opened her own premises, Meraki, in October 2020. “It’s the scariest decision I’ve ever made, as the world was so unpredictable at the time, but since opening the salon, I’ve completed teacher training, written courses, and begun to offer courses,” Gemma beams. “My team has expanded to five employees; three nail technicians – myself, Paige and Niki, hairstylist, Emma, and beautician, Megan. “At Meraki, we offer L&P acrylic, builder gel and gel polish services for nails. Our most popular treatment is L&P enhancements, which is my favourite service to offer. We have spent two years building a salon in which everyone feels welcome. Meraki is a safe place, and our clients know that we are here for their highs and lows. One of our clients refers to us as ‘the best tonic’ and I think that sums us up perfectly. The team is proud to create a comforting atmosphere.” Gemma chose a blush pink hue as the key shade within the salon. “I added some floral accessories and wall prints to add contrast,” she reveals. “I think the décor attracts new clients, as many who walk past stop to look at the salon and pop in to enquire about services. My favourite part about Meraki is my supportive team members, who have supported the growth of my business.” /merakibulkington 78 SCRATCHMAGAZINE.CO.UK

@meraki_bulkington

More than 80 shades and a collection of builder gels. 10ml Bottle from £6.50

For Professionals, it has to be HARA. Scan the QR code for more information. www.haraprofessional.com

Hara is trading name of Aston & Fincher Ltd.

Introducing our new HEMA FREE Gel Polish.

PRODIY

The f lawless

French

Multi award-winning nail pro, ELENA POPOVA, showcases how she creates a competitionfriendly French using L&P acrylic ABOUT ELENA POPOVA

Nail stylist, Elena Popova, has been lighting up the nail industry for 23 years, scooping multiple competition titles for her talents. She participated in the Guinness World Records competition for the fastest sculpted L&P acrylic nail, creating a French manicure on 10 nails in nine minutes, 39 seconds.

Elena’s creative concepts and nail work appeared on the front cover of the November 2022 edition of Scratch magazine, and she currently divides her time between running her salon and academy, Nail Future Pro, and educating and coaching her students for international championships. Her Nail Future Pro competition team has scooped over 1,500 medals worldwide and she travels across Europe to teach nail courses.

STAGE 1: PREPARATION

Prep the natural nails for L&P application and use pencil to mark the nail to identify the highest points of the smile line. Mark from the centre of the nail vertically down to the tip, then horizontally across from the ends of the smile line. File the free edge so that the shape of the nail is symmetrical either side of the central axis. The corners of the natural nail should be clean and dust-free.

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PRODIY

STAGE 3: PERFECTING THE PINK STAGE 2: FORM APPLICATION

Competition nails tend to require either a straight or curved longitudinal arch. Adjust the form accordingly depending on the requirements. It should be set higher for a straight arch, and lower for a curved arch.

Dehydrate the nail plate and apply primer in a thin layer. Depending on the size of the nail enhancement, create the camouflage layer using one or two beads of your chosen pink shade. Create a smooth smile line using your brush to shape, ensuring the nail stays at a 90-degree angle.

The form should fit snugly under the natural nail and be narrower than the width of the natural nail, by the thickness of the future L&P product layer. The central line of the form should be a continuation of the central axis of the nail.

STAGE 4: PERFECTING THE WHITE

Place the white bead of product near the centre of the smile line. Work on the right and left sides in turn, spreading the white L&P product along the smile line and down the extension until the required length is achieved. Ensure the end shape is rectangular, with a straight free edge and sidewalls.

STAGE 5: FINISH FILING

Refine the enhancement by filing; straight at the tip and down the sidewalls, removing any excess volume. File across the surface of the enhancement using short, continuous movements. Buff and shine the surface of the nail to finish.

www.nailfuturepro.ru / www.vk.com/nailfp

/nailfp

@nailfp

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INDUSTRYINCLUSIVITY

How to accommodate deaf clients in the nail space

Award-winning nail tech, KATIE BARNES, explores how the nail sector can better accommodate clients that are deaf or hard of hearing Katie Barnes

When it comes to hearing loss, not everyone has the same experience. There are various levels within the deaf community and, when treating a client who is hard of hearing, it is important to ascertain such levels in order to provide a comfortable, considered salon experience. The levels are usually described as mild, moderate, severe and profound. Those who experience mild and sometimes moderate hearing loss can often hear, but may need amplification such as hearing aids or a cochlear implant. However, clients with severe and profound hearing loss may not have any speech or hearing at all and will need other types of support, as hearing aids and cochlear implants are not useful for them. It is in these situations that British Sign Language (BSL) is required to communicate, as well as lip reading and gestures. Here’s how to make your nail space more inclusive to the deaf community…

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“The deaf community is very visual and tends to notice more than hearing people.”

INDUSTRYINCLUSIVITY

Nail pros Charlene recommends using a notepad and pen or texting to communicate with a deaf client, as this can prevent feelings of alienation during a service. It can be helpful to have pre-made cards or text to inform them of the treatment process along with instructions for when you may wish for them to do something. For example, ‘when I tap your hand, place it in the lamp until the light turns off’.

Educators

Nail tech & educator, Charlene Henningham, is mum to Amani, who has been deaf since birth. Her belief is that directly advertising nail courses to the deaf and hard of hearing community will make them more accessible. “The deaf community is very visual and tends to notice more than hearing people,” Charlene Henningham advises Charlene. “Therefore, having eye-catching, bold imagery can be appealing to the deaf community.” Charlene also suggests having access to interpreters for deaf students so they can learn effectively. “While some educators may know basic BSL, it’s often not enough. Promote small groups or one-to-one classes with an interpreter so the student can ask questions comfortably. It is also beneficial to film classes so the student can watch them back.”

These instructions can be sent before the appointment in order to calm any nerves. If any changes occur during the service, take the time to explain them, because it can be nerve-racking for the client to wonder whether you are talking to them or someone else. Plenty of written communication is key, so booking additional time to ensure this can be beneficial. Reduce any background noise for those that are hard of hearing and make sure you are not seated with your back to the light (like a window) as this makes it harder for someone to lip read and read facial expressions. As nail techs need to look down for most of the service, it is important to explain this to the client prior to the start of the appointment. Also, ensure you explain any expected sensations, feelings or procedures in full before starting, so there is no element of surprise. If your client wears hearing aids, sounds may be louder to them so it is important to discuss any loud noises that may occur during the service.

In a classroom environment, talking slowly and clearly is important as some deaf and hard of hearing students can lip read if the lip pattern is clear. Try not to touch your face or have hair obstructing your face, as your expressions will help students to understand what you are saying. As well as the learning itself, basic safety elements should be considered, such as fire exits having a flashing light to signal an emergency. “Plans need to be put in place before the student steps foot into the classroom,” adds Lecenté educator, Dominique Sharpe. “Educators need to be in contact with their students prior to Dominique Sharpe the course commencing to find out if any additional support is needed, so that the student gets the full benefits from their learning. “Secondly, the acoustics of the classroom should be checked, and sitting the student close to the front will be helpful. Providing the course information in a hard copy or electronic format with subtitles for audio presentations will make the course more accessible. “Online education can be more accessible to hard of hearing students, as modules can be worked through at their own pace. It is essential to ensure that subtitles and captions are used in all video modules. If using YouTube as the hosting platform, you can add these to your videos with ease for the learner to turn on if they wish.”

Nail brands

As a business, it is important to offer varied communication methods such as email, web chat, WhatsApp or SMS for the deaf community so you can discuss questions or concerns with ease. If you offer tutorials, how-to guides and video reviews on your website or social media, add subtitles and closed captions. >> SCRATCHMAGAZINE.CO.UK 83

INDUSTRYINCLUSIVITY

Social media When posting videos on social media such as reels, tutorials or stories, always use subtitles and closed captions. Not only does this make these videos inclusive to the deaf community, but 80% of users watch videos without audio, so it clearly explains to all watchers what is happening in the video without the need for sound. When using Instagram and adding captions and text, focus on the middle square. The area around this central square is often covered by other elements from the platform so can subsequently make the caption difficult to read. To make your social media channels more inclusive, Charlene recommends learning the basics of BSL and recording a video using sign language, or explaining you cater to the deaf community by using subtitles or closed captions. Pin this to the top of your page. She also recommends using the hashtag #deafpride to help hard of hearing people identify salons accessible to them.

TOP TOOLS

– a video editing app that adds closed 1 CapCut captions to video.

2 British Sign – a company that offers a BSL course.

Instagram.com/katiebarnes.toolrange

Image courtesy of British Sign

You can offer a donation payment of choice rather than a set fee. This can be completed online in your own time. www.british-sign.co.uk

Sign Language – you can find free 3 British fingerspelling and a BSL dictionary at www.britishsignlanguage.com

The client may wish to bring another person to their appointment to translate via sign language, but remember to face your client and speak to them, not the translator. Learn more about Katie Barnes and the training courses she offers via www.katiebarnesacademy.com /KatieBarnesToolRange @katiebarnes.toolrange

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Image courtesy of British Sign Language

Communication Tip

Nailympia London announces the themes for its 2023 online categories

Nails by @andreea_nails | Make-up @makeupby_shoshi

Runway Nails WIZARD OF OZ Invent a Nail Shape ARABIAN NIGHTS Flat Art SPEAKEASY Reality Nails 3 nails in 3 themes 1st nail tip – POETRY IN MOTION 2nd nail tip – HOUSE OF CARDS 3rd nail tip – LEATHER & LACE NOTE: Mixed Media remains an open theme

To find out more, go to

w w w. n a i l y mpi a . c om

See Nailympia in 2023 at... Nailympia ®

COMPETITION

GERMANY 2023

2 - 3 April 2023 | Anaheim CA

1-2 October 2023 | Olympia Beauty

31 Mar - 2 Apr 2023 | Beauty Düsseldorf

1-2 October 2023 | San Antonio TX

In association with

5-6 June 2023 | Premiere Orlando

8 - 9 October 2023 | Columbus OH

TBA | Mexico City

SUSTAINABILITYMATTERS

GREEN WAYS to spruce up your salon

Explore how to nail sustainable salon design, as REBECCA HITCHON sources tips, tricks & product picks for your setup Whether you’re opening a premises or the time has come to update and revamp your surroundings, decorating and furnishing a nail space can be a daunting task. As well as being a costly expenditure to get right for you, your team members and clients, it can also take its toll on the planet if your choices are not considered. From how you power the space to its aesthetic finishing touches, there are ways to be green – following the 3 Rs of sustainable living: reduce, reuse, recycle.

REDUCE

As we tackle a cost-of-living crisis, energy-saving ideas that may not have been previously considered are becoming increasingly important. Interior design is one of those aspects that can reduce the energy use of your business, as well as decrease pollution and conserve natural resources.

Jess Rigg

“Incorporating insulation and renewable energy sources, like solar panels, heat pumps and grey water recyclers for appliance wastewater, are great ways to reduce energy use – and what you do use will be from more sustainable sources,” explains Jess Rigg, project manager at Green Salon Collective, the authority on hair & beauty salon sustainability. “Lighting your salon with LED lights is beneficial, whether through a simple bulb switch or funky strip lights of various colours. You can also install motion sensor lighting and tap flow controllers, to ensure that only required amounts of energy are used.”

Majestic Towels Disposable Pedicure/Manicure Towels (100 pc) £12.60 + VAT www.majestictowels.co.uk

“While manicure/pedicure towels are essential for nail technicians, the type used can make a huge difference to both the aesthetics and energy usage of a salon,” adds Abbas Vawda, managing director of Majestic Towels Ltd. “Lightweight, disposable towels can be stored in compact spaces, with modern manufacturing Abbas Vawda techniques making many biodegradable and recyclable,” he says, stressing that it is important to check this with suppliers. “Most importantly, as a disposable option, there are zero laundering and resulting energy costs.” He notes that the same is true for wipeable rather than fabric-covered hand cushions for manicures.

One area to also consider in terms of reduction is paper. Consider how you can cut back on its use in the salon for design purposes, such as consultation forms or marketing materials. Can you opt for digital options? Audrey Krako of eco-friendly nail business, Manikur Brighton, advises that if you feel print materials are necessary, source them from a printing business that uses sustainable inks and papers, making sure it is local to you to reduce carbon emissions. Audrey Krako

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REM Monaco Nail Bar from £818 + VAT www.rem.co.uk

Product pick The Monaco Nail Bar from salon furniture specialist, REM UK, is one example of the brand’s commitment to reducing its environmental footprint. Available as a one or two position unit, with a choice of 25 laminate finishes, its wood materials and recycled packaging join the rest of the brand’s products in being Forest Stewardship Council (FSC) certified. Along with efforts to reduce its waste and carbon footprint, REM works with JUST ONE Tree, an organisation dedicated to removing carbon dioxide from the atmosphere through reforestation, in its commitment to achieve net zero by 2030.

SUSTAINABILITYMATTERS

REUSE

Being environmentally conscious in your design process doesn’t have to mean being untrendy – in fact, buying secondhand and upcycling has never been so fashionable. “Buying secondhand furniture can be so rewarding, as you can stumble across feature pieces for your space and it’s also cost effective,” shares Audrey Krako, who reveals that when sprucing up her nail studio, she sourced a preloved chair for clients. “It’s worth investing in good quality furniture that will last and can be refurbished if needed,” she advises. The nail tech adds that if not buying secondhand, shopping for accessories made from sustainable materials is beneficial. “For example, cotton pad holders made from recycled wood, biodegradable bin bags and couch rolls produced from recycled paper are easy ways to make your salon more planetfriendly. I’m also exploring the idea of ditching plastic nail colour swatches for wooden ones.” Jess Rigg agrees, adding: “If you are unable to use reclaimed materials in your salon, aim for sustainably sourced ones, such as FSC certified wood, cork or recycled plastic.”

“Buying secondhand furniture can be so rewarding, as you can stumble across feature pieces for your space and it’s also cost effective.”

Cotton pad holders made from recycled wood at Manikur Brighton

A preloved client chair at Manikur Brighton

TECH TALK Caoimhe Naunton of Somerset-based nail business, NU:A, reveals how she used sustainable methods to design her salon space... “My studio building was bought secondhand locally, and was repaired and rebuilt by my husband and father- in-law,” shares Caoimhe. “The furniture and soft Caoimhe Naunton furnishings are either secondhand, repurposed or vintage. I also hand-made some furnishings myself, meaning that the only items I have bought brand new are my lamp, saddle stool and manicure trolley.” The manicurist tells Scratch that Facebook Marketplace and eBay are great platforms to use to find secondhand furniture to upcycle. “Another interiors trick is to ‘shop your home’,” she adds. “Have a look around your house – are there items that you no longer need and could reuse in your salon? For example, a picture, some cushions or a potted plant. “At this crucial time in the ongoing struggle against climate change, every difference we can make matters,” continues Caoimhe. “A shift in mindset from ‘out with the old, in with the new’ is vital if we are to encourage a ‘repair, reuse, recycle’ ethos in this industry and beyond.”

>> SCRATCHMAGAZINE.CO.UK 87

SUSTAINABILITYMATTERS

RECYCLE You may be surprised at the recycled products available to you when decorating your nail space. For example, Jess Riggs reveals that recycled paints that have been re-mixed are easy to source, as are non-toxic paints that are phosphate-free and low in volatile organic compounds (VOC), which are harmful to the environment.

Brand spotlight Scratch learns about Relic Plastic, a Morecambe-based manufacturer of 100% recycled plastic products that could benefit your salon aesthetic and retail offerings... “At Relic Plastic, we do our best to divert plastic that isn’t recycled locally: plastic that would otherwise end up in landfill or incinerated,” reveals Kiki Callihan, co-director at the brand. “We’ve brought the entire recycling process under one roof: collecting, sorting, shredding, mixing, melting and injecting a material that would have no value once Kiki Callihan thrown in the kerbside bin. The result is a range of unique products that are visually stunning, environmentally positive, and that provide fair wages to our small team. “We work with local individuals to collect post-consumer plastic, like bottle tops and DVD cases, and businesses to take plastic that they would otherwise throw in the skip, in an effort to give it a longer life,” continues Kiki. Relic Plastic does not currently accept salon waste directly, but partner with Green Salon Collective. Visit www.greensaloncollective.com to get involved. Relic Plastic Coasters (2pk) £11.50 inc VAT www.relicplastic.com Relic Plastic Coat Hook Sets £18 inc VAT www.relicplastic.com

Relic Plastic Comb £14 inc VAT www.relicplastic.com

Relic Plastic Soap Dish £12.65 inc VAT www.relicplastic.com

Not only do leafy green houseplants make for aesthetic and calm inducing décor, but they can also purify the air. Relic Plastic sells plant pots in various sizes to spruce up your salon space.

EXCLUSIVE READER OFFER Get 10% off Relic Plastic orders until the end of July with code SCRATCHMAGAZINE. www.relicplastic.com

DID YOU KNOW?

www.relicplastic.com /relicplastic @ relicplastic Interested in wholesale orders for retailing? Visit www.relicplastic.com/contact to get in touch with the team for pricing information.

“A shift in mindset from ‘out with the old, in with the new’ is vital if we are to encourage a ‘repair, reuse, recycle’ ethos in this industry and beyond.” Caoimhe Naunton 88 SCRATCHMAGAZINE.CO.UK

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BUSINESSMATTERS

Paws for

thought Nail pros share the positive aspects of allowing pets into their salon space & points to note before doing the same REBECCA HITCHON REPORTS The UK is a nation of pet lovers: more than half of households owned at least one pet in 2021/2022, according to data company, Statista. While not everyone shares this same appreciation for furry friends – especially in the nail space, tapping into this large demographic can help reap huge rewards for your business. For those who worry about leaving pets on their own, or simply love having them by their side, making your nail business pet-friendly can help you to reach clients that may not have visited previously. This not only provides a point of difference for your brand, but heart-warming imagery for marketing materials. Plus, in an environment where self-care is the focus, the presence of pets has been shown to reduce stress and anxiety and boost self-confidence. That being said, it is important to gauge whether allowing pets into your nail salon will sit well with the majority of employees and clients. Note that whatever your stance on pets in the salon, assistance animals should be welcomed into the space. In a poll on Scratch’s Instagram story, 59% of you said that you do not think pets should be allowed in nail salons. The main reasons stated were hygiene, allergies to pets, phobias of animals, misbehaving or distracting pets, and the safety and wellbeing of the animals. Knowing your team and client base and their attitudes towards animals is crucial when evaluating whether pets in the salon would benefit your business – or be a source of stress and a potential reason for staff and clients to leave. Scratch shares viewpoints from owners of nail businesses that have decided to allow pets into their spaces. Here, they share their reasoning, the benefits, and rules they’ve put in place to ensure this works for their brand, clients and the animals.

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Loretta Walker of The Nail & Beauty Lounge, Stourbridge “My dog, Tyson, has no eyes due to an eye disease. It created a challenge when my husband had to go on site visits for work and needed to leave him on his own in the house for a few hours,” shares Loretta Walker, OPI educator & owner of The Nail & Beauty Lounge, Stourbridge. “It was a huge decision to bring Tyson into the salon, as I wasn’t sure how he or clients would react. I did some test days with him when business was quiet and gave him his bed and a few toys, and he was very relaxed.” Although Loretta reveals that clients love Tyson just as much as he loves being there, she does notify them when he is in the salon and checks that those visiting that day are comfortable around dogs. “It’s great having a pet-friendly salon, but their presence must not cause disruption to clients or their treatments.” she notes. “If you have a pet in the salon, you must clean and sanitise more regularly than usual, and allow adequate time in your day to walk your pet and allow for toilet breaks.” Since bringing Tyson into the salon, Loretta now has clients that bring their own dogs to appointments. When deciding on whether this will work, the nail tech asks about the dog’s size, if they are well-behaved and requests for a bed, blanket, toys and treats to be brought in so the pet settles and is quiet.

“It’s great having a pet-friendly salon, but their presence must not cause disruption to clients or their treatments.”

BUSINESSMATTERS

Heather Errington of Nails By Heather, Teesside Olive, a French bulldog owned by The GelBottle Inc brand ambassador & owner of Nails By Heather, Heather Errington, comes to the salon with her every day. “I’m sure that’s why many of my clients visit: for Olive,” she laughs. “Personally, I believe that having pets in the salon helps create a friendly, calming and loving environment. But nail pros should be particularly aware that nothing can be left lying around. Our four-legged friends need a safe, clean space where dangerous items can’t be chewed or eaten.”

“I believe that having pets in the salon helps create a friendly, calming and loving environment.” Michelle Clancy of Michelle Clancy Nail Artist, Tavistock

Instagram.com/michelleclancynailartist

“As a dog lover, I am more than happy to allow a well-behaved dog into my salon, as I know that petting an animal is like giving a human a hug; it relieves stress, lowers anxiety and the sense of unconditional love is good for the soul,” comments Michelle Clancy, Lecenté educator & owner of Michelle Clancy Nail Artist. “However, I don’t advertise or encourage clients to bring their pets to appointments, because they can be distracting and may feel overwhelmed in an environment that they’re unfamiliar with. If a client is confident that they can control their pet and it will settle quickly, I’m happy to try an appointment with their pet in tow.” Michelle’s own well-behaved labrador usually meets and greets clients, but the nail tech knows not everyone is an animal fan. “I make sure that any new clients know on booking that I have a dog who they’d be likely to meet,” she shares. “I ask whether they’re comfortable with that and ensure they know I’m not offended if they’d prefer to visit an animal-free environment. The client must be your priority and feel comfortable the moment they step through the salon door.” Similarly, Michelle stresses that it is fine to not allow a client’s pet into the salon, as it is your business and you set the rules. But if you do, she recommends sweeping and mopping the floor well, opening windows for ventilation and cleaning all surfaces down once the animal has left.

“If a client is confident that they can control their pet and it will settle quickly, I’m happy to try an appointment with their pet in tow.” SCRATCHMAGAZINE.CO.UK 91

BUSINESSMATTERS

Ruth Munro of Little Blank Spaces, Inverness Magpie Beauty educator & owner of Little Blank Spaces, Ruth Munro, brought her puppy, Stella, into the salon with her every day for the first four months of ownership. “It was a huge advantage for myself and my clients, as it meant they could keep their regular appointment times. Puppies need to be let out very frequently and by keeping Stella in the salon with me, I was able to take her out between appointments, meaning I didn’t disrupt clients’ treatment times.” Although the nail tech used to bring her own pet into the salon, she has a no pet policy for her clients. “You need to be aware at all times when there are animals in the salon, as they can very easily get into trouble without anyone noticing,” she explains. The nail tech adds that pets need to feel comfortable, safe and relaxed in a salon environment, but many become very territorial. “If your client was to bring their pet along and you already had a pet in the space, I would recommend that the animals meet in an open outdoor area beforehand,” she advises. By making clients aware of your pet situation prior to booking, preparations like this can be made, she notes.

Shian Paul of Shian Nails, Dalston

“My daschund pup, Pudding, comes to work with me almost every day and is known as the salon’s receptionist, doorbell and mascot,” shares Shian Paul, founder of Shian Nails. “I don’t have a formal pet policy in place, but I allow other dogs in the salon if they are wellbehaved, as Pudding enjoys canine company. I don’t mind other pets being off the lead so the dogs can play together, but if they get too overexcited, I will ask their owners to put them back on a lead and keep them close. “I think you should be very clear about what is acceptable behaviour from your clients’ pets when you allow them into the salon,” Shian continues. “You might have to have some difficult conversations about the animals being a little naughty or barking too much, but otherwise you can’t allow them back into your space.” The nail tech is conscious about Pudding’s comfort, particularly around clients who may wish to pet or cuddle her, and vice versa. “I ask each client if they are fine with Pudding jumping up on their lap, as she is particularly fond of snuggling down on clients’ laps during pedicures,” smiles Shian. Scheduling time for walks and toilet breaks for Pudding is also crucial, she adds.

92 SCRATCHMAGAZINE.CO.UK

“I think you should be very clear about what is acceptable behaviour from your clients’ pets when you allow them into the salon.”

BUSINESSMATTERS

Fran Bholah of The Nail Room, Southampton Fran Bholah owns four daschund dogs, and she often allows them into her home salon, The Nail Room, to elevate clients’ treatment experiences. “I don’t have a pet policy, as many of my clients will request for my dogs to be in the salon so they can cuddle them,” she comments. “The sausage dogs create a lovely, welcoming atmosphere and have a calming effect on clients. I joke that I need to check clients’ pockets on the way out, as many want to take them home!”

Instagram.com/fran_nailbar

Fran reveals that the dogs in the salon can be the highlight of clients’ appointments, but admits that she is careful to ensure this works for both the animals and clients. “I only allow my pets into the salon if the client is completely comfortable with dogs. I understand that four little sausage dogs in the space can be overwhelming. If a client does seem overwhelmed, the dogs will be taken out of the salon and sometimes brought in one at a time,” she says. “Similarly, I ensure the dogs are as comfortable as possible. I make it very clear that they must be respected – especially if they are sitting quietly on their beds in their ‘safe zone’.”

Katarzyna Kempa of Kasia Kate Nails, Coatbridge “I allow pets in my salon, as animals have a lot of positive energy, which makes my clients and I feel happy,” shares Katarzyna Kempa of Kasia Kate Nails. “I set rules for clients who wish to bring their pet to an appointment: the animal must be well-behaved, not make much noise and be clean and fragrant. I also advise owners to take their pets for a walk before visiting, so that the dogs do not get too excited or overwhelmed in the salon.”

Before allowing pets into your salon...

üDo you have enough space to accommodate clients and pets? ü Is your salon secure for pets, i.e. is there any way they could run away or be hurt by your tools, nail chemicals or plants, Learn which plants are which can be poisonous to pets? dangerous for pets by scanning here

üAre you ready to be strict about sanitisation? There are no laws against your business being pet-friendly, but it is imperative that you meet hygiene standards by cleaning the space as often as possible. Animals should be kept away from any food preparation areas, and you must ensure there is no risk of drink contamination. üHave you informed clients of the change directly? Make sure they are aware as soon as possible, so that they can prepare. Don’t rely on them to see a social media update – and the same applies for new clients.

üAre you prepared to tackle any problematic incidents that may occur, such as pets not getting on, a client or pet becoming frightened, or running over appointment times because of pets being distracting? Legally, it is the owner who is obliged to ensure their pet doesn’t cause problems, so it is important to make them aware that they are responsible for them at all times. Setting rules such as the pet being toilet trained, well-behaved, vaccinated, free from fleas and clean is important.

BABTAC on… pets in the salon

“The British Association of Beauty Therapy & Cosmetology (BABTAC) provides professional and public liability insurance for therapists carrying out treatments,” shares Lesley Blair, CEO & chair of BABTAC. “We advise all therapists to conduct a thorough risk assessment before carrying out treatments, to consider any possible safety risks in the salon or treatment room. Pets could potentially be an issue in terms of hygiene and allergies in the salon, as well as a trip hazard. We recommend therapists check their specific policy wording.” www.babtac.com

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The Theannual annualprint printsubscription subscriptionto tothe theUK’s UK’sleading leadingnail nail magazine magazineisisavailable availableto toNails, Nails,Tanning Tanning&&Make-Up Make-Up insurance insurancecustomers customersfor forFREE FREE(worth (worth£39). £39).For Forall allother other membership membershipcategories categorieswho whoare arehuge hugefans fansof ofScratch Scratch magazine magazinejust justlike likewe weare, are,you youare areable ableto toget getyour your hands handson onthis thisindustry industryleading leadingmagazine magazineby bygetting gettingaa printed printedcopy copyof ofthe themagazine magazineat atan anABT ABTdiscounted discounted rate rateof ofjust just£19.50 £19.50which whichisishalf halfprice! price!(RRP (RRP£39). £39).When When taking takingout outyour yourinsurance insuranceit’s it’savailable availableto toadd addvery very easily easilyat atour ourcheckout! checkout!

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SCRATCHMEDIA

CHLOE RANDALL uncovers the hottest nail topics & tales across the ‘net, TV & social media & gets the scoop on celebrity beauty must-haves

.com/jem

CELEB MANI SPOT!

Instagram.com/nailzybyvee

Instagram

Birmingham-based nail stylist, Jemma Harnett, created a croc print-inspired 3D French for TV presenter, Alison Hammond. The pro used NSI products including Attraction Acrylic Powders in Rose Blush and Totally Clear, Tech Gel in White Lace and the Glaze ‘N Go Top Coat.

NSI Tech Gel in White Lace £10.50 + VAT www.nsinails.co.uk

NSI LED Glaze ‘N Go Top Coat £17.45 + VAT www.nsinails.co.uk

CND Shellac™ in Black Pool £13.95 + VAT www.sweetsquared.com 96 SCRATCHMAGAZINE.CO.UK

Instagram.com/

Instagram.com/thegelroomfaversham

Actress, Jennifer Coolidge, received a rapturous applause when she accepted the award for Best Supporting Actress in a TV/Limited Series at the 80th Golden Globes, for her role in The White Lotus. US manicurist, Vanessa Sanchez McCullough (@nailzbyvee) was behind Coolidge’s nail style for the event, and used CND Plexigel™, Future Forms and Shellac™ in Black Pool, followed by Duraforce™ Top Coat and SolarOil™. “Jennifer wore a black dress with a lot of shimmer, so I wanted to contrast the shimmer with a gold embellishment that didn’t compete with it,” reveals Vanessa. “The gold triangle was the perfect touch. The length of her nails and positioning of the triangle helped to elongate her hands.”

tombachik

GOLDEN GLOBE CHIC

Scratch & sniff!

When the January issue of Scratch landed on her doormat, Hermione of @thegelroomfaversham took to Instagram to share that she loves the smell of the magazine – and sniffs before reading. We ran a poll on Instagram to suss this out and it turns out 61% of you do, too!

THE ‘RICH GIRL’ MANICURE

Celebrity manicurist, Tom Bachik, regularly tends to the talons of A-listers including Selena Gomez, Jennifer Lopez and Hailee Steinfield, and he has now coined a nail look known as the ‘rich girl’ manicure. The style comprises a colour overlay using a hue that is a combination of grey and beige. It is said that this colour complements everything in the wardrobe and looks luxurious.

SCRATCHMEDIA

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The French manicure is a classic go-to and the alternative French is booming in popularity, but there’s also a new French trend starting to blossom: the invisible French. The design features a semi-sheer base with an outline of the smile line, and is finished with a semisheer white or coloured shade on the tip.

Instagram

.com/jenn

y.jennys

THE INVISIBLE FRENCH

CELEB MANI SPOT!

Manchester-based nail pro, Corrine Jackson of @nail_it_with_corrine, created a delicate French nail style for Love Island star, Molly-Mae Hague, ahead of her baby girl’s arrival. Corrine used NSI’s Attraction Acrylic Powders in Blush Pink and Pure White.

NSI Attraction Acrylic Powder in Blush Pink £11.95 + VAT www.nsinails.co.uk

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Instagra

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kingnails

A new take on chrome nails is having a moment! The 3D liquid molten nail look serves up a liquid texture, almost as if the product is molten lava or metal. Show us your take on the trend using #showscratch on Instagram.

White or blue?

Instagram.com/shuga.studio

MANIFEST WITH YOUR MANI

Instagram.com/mayajama

Instagram.com/caci_beauty

The internet was divided back in 2015 over the colour of a dress, and a similar debate has sparked about the colour of a nail shade. A nail client shared a snap from @shuga.studio’s Instagram on a Facebook group, and social media users were divided on whether the nails were a white or blue shade. Scratch ran a poll on its Insta story to settle the debate, with 57% of respondents answering that they saw the shade as blue, rather than white. What do you see?

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Is la Fo rm er Lo ve cu rr en t d ho st of th e an e, W hi tm or m pe re d Ja m a, w er e pa se ri es , M ay a al to ni ng n- su rg ic al fa ci w it h CA CI ’s no w se as on ea d of th e ne tr ea tm en t ah h A fr ic a. la un ch in So ut

Many people visualise dreams with the hope of making them a reality, and now manicures are being used to manifest goals. A number of clients have been choosing a nail hue depending on their hopes and wishes. Based on colour magic, here’s what each shade supposedly represents: Coral – passion and optimism. Red – creativity and power. Pink – romance and love. Purple – wisdom and independence. Blue – freedom and imagination. Black – protection and elegance. White – open mindedness and purity. Yellow – happiness and courage. Green – growth and rebirth. Orange – expression and joy. Grey – balance and peace. Gold – success and generosity. Silver – grace and glamour. Brown – security and reliability.

SCRATCHMAGAZINE.CO.UK 97

NAILDESIGNS

Home Of Nail Art co-founder, Charlotte Henson of Are you team sweet or savoury? @beauty_at28, is behind this 3D design @coco.beauty.studio is the former, adding with dripping chocolate details. fruit, chocolate and honey to nail tips.

A classic topping, this nail style by Portugal-based @kiku_nailart has us craving lemon and sugar pancakes.

Fingernails in It’s time for flippin’ fabulous nail art, as REBECCA HITCHON serves up delectable Pancake Day designs...

Focus

Biscoff lovers, this one’s for you! Liverpool nail artist, @emmadollymix, depicts the caramel topping across nails.

Nail stylist, Niki of @glowholistichairbeauty in Devon, brings Pancake Day joy to nails, painting a happy Nutella jar.

@gemmapopenailartist sets the scene for a feast, ready with a pancake stack, sweet toppings and table decorations.

Who says you must choose one pancake topping? Tantalise tastebuds with a variety, as shown by @rachelsbeauty_ across nails.

May Simpson (@thenailphileuk) paints her Pancake Day essentials, including flour and milk, on nail tips.

Abi Markey of @naileditbeauty serves up miniature chocolate and strawberry pancakes, hand-crafted using builder gel.

To be in with the chance of seeing your nail snaps on this page, share them with us on social media using #showscratch or email editorial@scratchmagazine.co.uk 98 SCRATCHMAGAZINE.CO.UK

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