Scratch Magazine July 2022 by scratchmagazine

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Nineteen years of... ®

Issue 231 Managing editor Helena Biggs helena.biggs@scratchmagazine.co.uk Publisher Scott Derbyshire scott.derbyshire@scratchmagazine.co.uk News & features writers Chloe Randall chloe.randall@scratchmagazine.co.uk Rebecca Hitchon rebecca.hitchon@scratchmagazine.co.uk Editorial assistant Callie Iley callie.iley@scratchmagazine.co.uk Art editor Jessica Wilkie jess.wilkie@scratchmagazine.co.uk Group sales manager Ian Archbold ian.archbold@scratchmagazine.co.uk Accounts Lisa Ebbens lisa.ebbens@scratchmagazine.co.uk Co-founder Alex Fox Editorial/Advertising office 1 The Courtyard, Market Square, Westerham, Kent TN16 1AZ

T: +44 (0) 1959 547 000 ISSN 2635-0327 Contributors Alex Fox, Sam Marshall, Annabel Maginnis, Sadie Jordan, Sue Davies

competition or do I just have s it hot outside er – but I’m en op ’s a terrible fever? Sorry, that is industry th at th t len the ta just so in awe of that we d oduce, and prou continues to pr ctor via se r ou of all areas get to recognise ts. en ev d an petitions numerous com th Scratch this mon of your issue of Top xt Ne The front cover the er of of the first UK winn ILS, NA s nd comes courtesy frie r ou tition, hosted by Nail Artist compe ndreds of techs Sawyer beat hu ola Nic A. US the in . the contest, Inc in season nine of CND™ and KUPA take the top title to t in Orlando be en glo m ce the from across winner’s announ the h tc wa and to enough mble, personable and I was lucky r post-event. Hu he a great ow is kn d to an t l ge na last month and stic nail professio nta fa a s k out ise m she epito out her and chec oh-so talented, Find out more ab . try us ind UK r the representative fo page 18. challenges from her competition second competing in the tness to nail pros wi , has re Vo bo I , no US UK nail stylist, Mi Also, while in the do, where fellow als. lan ed Or m of pia d ilym loa edition of Na ping a suitcaseoo sc by d bracing ou pr em ; tion try so energised made our nail na bers of our indus gain em d m e an t se llse to It was amazing nfidence and ski munity to boost their co m y co wa UK a r as ou s e on competiti e with pride to se ck. And it filled m ts. valuable feedba ch achievemen te n ow our home-gr so supportive of the party of this month at ised at the end gn co re g industry on be ll str wi + w weeks, our 40 More UK nail pros fe st pa the er missed. Ov Scratch Stars that must not be the work of our 90 g sin ini rut sc en announced s be tegories will be judging panel ha ers in the 18 ca nn wi s amazing the thi d te an , ra Awards finalists me and celeb rty on 24 July. Co tworking at Pa ne rs d Sta an s h tc ink ra dr at the Sc tertainment, free en of ht nig a industry and enjoy dar. t in the nail calen the biggest even u there! I hope to see yo

Do you need to renew or update your Scratch subscription? Call +44 (0) 1580 883 844

Subscriptions Curwood CMS Ltd T: 01580 883844 Printer Warners Midlands PLC Printers Mailing House Mailing & Fulfilment MK Ltd

Helena Biggs Managing editor +44(0)1959 547 000 helena.biggs@scratchmagazine.co.uk

COVER CREDITS Images courtesy of Morgan Taylor Nail Lacquer Shades shown are from the Clueless summer 2022 collection in collaboration with Paramount Pictures. Available via www.louellabelle.co.uk

Photographer: Rachael Wilders

@rachaelwilders

Concept, styling & nails: Nicola Sawyer @nailcouturelincoln Model: Jessica Giles

@jessssg

www.scratchmagazine.co.uk www.olympiabeauty.co.uk www.nailympia.com The publisher of Scratch magazine has taken all reasonable measures to ensure the information detailed in Scratch is correct at the time of going to print, and while every care is taken to avoid inaccuracies, the publisher does not accept responsibility for any errors or omissions from any information within this or previous editions. © 2022 SEED PUBLISHING LTD

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Contents JULY 2022

FEATURES 18 Bringing It Home

Get to know the Lincoln nail pro behind this month’s cover, who’s made waves in the USA with a big competition win

32 Host vs. Hire

Explore the pros & cons of renting a space – whether you’re a salon owner or a freelance tech

36 The Great Scratch Shoot Out – How To Nail Your Entry!

Industry creatives across hair, make-up & nails share top tips to perfect your photographic competition entry

44 Level Up!

Check out how fellow techs structure their pricing & time when it comes to gel polish designs

52 Riding High

An eco-conscious mobile tech shares how she’s reducing her carbon footprint from client to client

58 My Other Life

Three nail techs share the interesting job roles they juggle alongside working in the nail world

68 Scratch Stars Awards 2022: Meet The Judges

Explore the amazing panel of industry experts who have pored over finalist entries to uncover our Scratch Stars Awards winners

76 Broaden Your Knowledge

Expand your business, mental health, retail knowledge & more with Scratch’s pick of handy courses to note

82 Beverages & The Beauty Space

Read up on considerations you need to make before offering refreshments in the nail & beauty space

86 Nailympia Orlando 2022: The Winners Cast your eyes over the nail talent recognised & rewarded at the second edition of Nailympia Orlando

REGULARS

10 24 28 30 38 40 54 56 60 62 66 74 80 84 92 96 98

Nail Nation The Hot List International Nail Spy The Scratch Scoop Calendar Girl The Beauty Guru The Force Of The Feds Brand Watch Just Add Glitter Readers Gallery Business Matters Through The Keyhole Style With Sadie Product Spotlight Pro DIY Nail Clippings Fingernails In Focus

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Nail NATION

business

news & views

BABTAC & CIBTAC CEO recognised in Queen’s 2022 Birthday Honours List Lesley Blair, CEO of the British Association of Beauty Therapy and Cosmetology Lesley Blair (BABTAC) and the Confederation of International Beauty Therapy and Cosmetology (CIBTAC), has been awarded an MBE for services to the British beauty industry in the Queen’s Birthday Honours List 2022. Lesley is honoured for being an outstanding ambassador for the beauty sector. She has led the call for self-regulation in the UK and is focused on ensuring that students are informed on how to recognise the importance of fit for purpose qualifications, as well as promoting responsible therapists and businesses. A member of the BABTAC board for over 10 years and a CIBTAC examiner for over 25 years, Lesley is a representative on the newly formed sector body for personal care services in government and contributes to numerous industry initiatives and campaigns. On being named in this year’s awards list, Lesley comments: “Since becoming CEO of BABTAC and CIBTAC, my main objective has been to ensure that our organisations lead by example and the beauty industry as a whole continually strives to raise the standard of education and professionalism, while ensuring our sector is also recognised for the value it brings to our economy. “I am so honoured to have been awarded by Her Majesty in this year’s Birthday Honours List for something I am so passionate about. I look forward to continuing to work collaboratively with others, both in and outside our industry, to highlight the full worth of our sector and the urgent need for further regulation and legislation, together with standardisation of fit for purpose qualifications. “Protecting the ethical, qualified and professional salons and therapists in our sector with the ultimate objective of ensuring consumer safety and wellbeing remains my goal.” www.babtac.com / www.cibtac.com

Get an insight into autumn trends with OPI OPI is running four education seminars to keep nail pros ahead of autumn trends and client demands. The OPI education team will be showcasing the brand’s autumn 2022 nail colour collection at venues across the country, offering an opportunity to watch demos, try the products, gain tips from OPI educators and network with like-minded pros. Attendees will receive a goody bag to the value of £80. Venues and dates are: 1 August – London 2 August – Manchester 3 August – Leeds 4 August – Edinburgh Book via www.opieducationuk.com 10 SCRATCHMAGAZINE.CO.UK

Gelish launches compact & portable nail dust collector Capture dust from filing and keep air clean with VORTEX, the portable nail dust collector from Gelish. Super slim and space-saving, it’s roughly the size of a copy of Scratch magazine – perfect for both in-salon or mobile techs, and features an elevated flip stand. Combining quiet operation with maximum dust removal, the VORTEX operates at 4300RPM and has plug-in and portable capabilities. The battery offers up to a full day of use and VORTEX can still be used while it charges. A spokesperson for Gelish comments: “Dust exposure can aggravate respiratory conditions, which may cause some clients to avoid nail salons completely. “We are eliminating airborne dust with the VORTEX Portable Nail Dust Collector for cleaner air and a healthier salon environment for both nail techs and clients.” Gelish’s VORTEX is available via www.gsgroupuk.com and www.salon-services.com

MAVALA TRAINER CELEBRATES GOLDEN JUBILEE Mavala Switzerland’s international trainer, Jenny Wiles, is celebrating 50 years with the company. When Jenny Wiles she joined the Mavala UK team in 1972, Jenny was tasked by the brand’s Swiss head office to run its beauty training school and host promotional nail clinics around the UK. Her career blossomed and she was promoted to her current role, working from the UK. Within her role, Jenny works with and trains Mavala distributors and works at press and pop-up events. She has also been testing new product shades and formulations, and oversees training for store consultants. “Mavala has a family ethos and I feel very much a part of it,” Jenny comments. “When people join Mavala, they want to stay forever!” www.mavala.co.uk

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business

Nail NATION EASYDRY ACHIEVES CERTIFIED B CORPORATION STATUS Beauty supplements see 73% increase in sales Global market research company, The NPD Group, has reported that the first four months of 2022 saw significant growth in sales of prestige fragrance, lip products and skincare, compared to the same period in 2019. Fragrance products have seen the largest amount of sales, totalling £263 million – a 6% increase from 2019 – credited to the introduction of larger sizes and stronger concentrations of fragrance products, combined with the growth of niche brands. Sales of lip make-up products have declined by 20%, with consumers leaning towards lip gloss, which has seen a 20% increase in sales, and lip balm, with sales increasing by 61%. Skincare remains popular, with unit sales increasing by 15% in the first four months of 2022 – a trend that began to emerge during the pandemic. Face supplements and serums are emerging as the newest skincare trends, with supplements seeing a 73% increase in sales, and sales of serums increasing by 80%. Sales of body devices have increased by 512%, and sales of body supplements by 196%. www.npd.com

REM adds Monaco Nail Bar to salon furniture range REM, manufacturer of salon, spa and barber furniture, has introduced the Monaco Nail Bar, available as a single or double position unit. With a choice of 21 laminate finishes, including two-tone, the nail bar features storage drawers, cable ports and an LED illuminated work surface. Prices start from £790 + VAT. www.rem.co.uk 12 SCRATCHMAGAZINE.CO.UK

Disposable towel company, Easydry, has been recognised with B Corp Certification, meaning that the business meets high standards of verified performance, accountability and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials. Easydry was founded by Anne Butterly 15 years ago, whose mission was to introduce a more sustainable alternative to cotton towels. The company offers eco-friendly disposable towels for the hairdressing, barber and beauty industries. Easydry Anne Butterly has since introduced compostable gowns, eco-friendly capes and bed rolls. The B Corp Certification process took over a year to instate, and the certification is only given to businesses that meet a number of strict criteria. A score of 80 on this criteria is the minimum to qualify, with the median for most businesses being 50.9. Easydry achieved a score of 98.7, which is the second highest scoring B Corporation in Ireland and the first disposable towel company globally to achieve this certification. www.easydry.com / www.bcorporation.net

Nailzilla Ltd announces distribution of Astonishing Nails & Nail Perfect brands Distribution company, Nailzilla Ltd, has been formed by educator, Hannah Garbett and her team to supply nail products to ‘roarsome’ nail technicians. The company distributes the Astonishing Nails and Nail Perfect brands, and products include L&P, gel shades, builder and fiber gels, full cover extensions and prep and removal products. Nailzilla is offering Scratch readers 15% off their first order. Use code ZILLA15 at www.nailzilla.co.uk

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Nail NATION Tinchy Stryder to headline Scratch Stars Party 2022 Rapper, singer and songwriter, Tinchy Stryder, is to perform at the Scratch Stars Party at The Steel Yard, London on 24 July. Ghanian-born Stryder, real name Kwasi Danquah, started making music in 1997 as part of Ruff Sqwad, creating music derivative of UK garage. Following a group hiatus, Tinchy Stryder released three solo studio albums. He has collaborated with the likes of Pixie Lott and Craig David and his song ‘Number 1’ with N-Dubz reached number one on the UK singles chart, as did ‘Never Leave You’ with Amelle. His songs ‘Spaceship’, ‘Bright Lights’, ‘Let It Rain’, ‘Second Chance’ and ‘In My System’ have all made it to the top five on the UK charts, with ‘Take Me Back’, a collaboration with Taio Cruz, peaking at number three. Tinchy Stryder has appeared on I’m A Celebrity…Get Me Out Of Here! and Celebrity Ghost Trip. Scan here for a ticket to the Scratch Stars Party

London born brand, Nails.INC, has been embracing food-focused nail lacquers this year, with a chocolatethemed collaboration with Magnum announced in spring and now a partnership with American cheese brand, Velveeta. The collaboration presents two nail shades that are creamy in texture and leave a scent of cheese on the nails when dry. Available in La Dolce Velveeta yellow and Finger Food red, a spokesperson for the brand comments: “This creamy polish blends the cheesy goodness from Velveeta with the smoothness of Nails.INC’s longwear polish formula to bring irresistible nail colour. “These highly pigmented shades provide full-cover payoff and are designed to be worn together for those confident enough to show the world they are living a big, bold and unrestrained life.” La Dolce Velveeta nail stickers are also available. www.nailsinc.com

NAIL & BEAUTY BITES

14 SCRATCHMAGAZINE.CO.UK

Designed by nail techs for nail techs, The GelBottle Inc has introduced the E-Foot File, an ergonomic device to support super-soft feet. Available in an elegant pearlescent design, the E-Foot File (£89 + VAT) is lightweight and features adjustable speed controls (up to 500RPM) and a quiet motor. It serves to eliminate rigorous hand filing from pedicure services and remove rough skin and calluses in approximately five minutes. When purchasing the E-Foot File, a free pack of 60 disposable buffing discs is included, with the opportunity to buy replacements separately. These buffing discs are disposable and easily replaceable and move over foot contours at 360-degrees for a comfortable finish. www.thegelbottle.com

CIDESCO ANNOUNCES FIRST NAIL CATEGORY AT GLOBAL AWARDS 2022

Nails.INC partners with Velveeta to launch cheese scented nail polish

Townhouse, Scratch Stars Nail Salon of the Year 20/21 and 2022 finalist, has opened a fourth salon. Located on Kensington High Street, the space boasts a stunning interior with luxurious nail services and technology for a modern pamper experience. www.mytownhouse.co.uk

TGB adds E-Foot File to product portfolio

The CIDESCO Global Awards is open for entry for 2022 and has introduced a nail category. Open to CIDESCO students (two per school) and non-CIDESCO nail professionals, entrants are required to submit a 17-minute video showing creation of the competition entry as follows: 2-minute introduction: About the entrant and the chosen theme and inspiration. 5-minutes: Preparation (to include cuticle work) 5-minutes: Application (painting with polish or applying UV gel polish) 5-minutes: Decoration (applying your chosen nail art) CIDESCO students must create a natural nail manicure using nail polish or UV cured gel with a minimum of five nails decorated in basic nail art, while nail professionals must create nail extensions using their chosen system and method with a minimum of five nails decorated with advanced nail art. Judges are Scratch’s managing editor, Helena Biggs, Marian Newman BEM, Kirsty MacCormick, spa and nails consultant, and Andrea Gregaydis, CIDESCO International examiner and educator. Applications close on 3 October 2022 and the winners will be announced via a webinar on 1 December 2022. For an application form, email info@cidesco.com

Perfect Beauty Group’s education team flew to the Netherlands to complete four days’ intense training at Perfect Eyelash HQ, graduating in SPMU and Microblading in order to launch training in the UK in late autumn. To find out more about the brand and training options, visit www.perfectbeautygroup.co.uk

Sharon Hilditch MBE, co-founder of beauty, skincare and bodycare brand Crystal Clear International, has been awarded a Fellowship of the City & Guilds of London Institute (FCGI), its highest honour, in recognition of her outstanding contribution to the beauty industry. www.cityandguilds.com

RY DATES FORe bigTgeHst E DIA

HAVE YOUR SAY: NHBF TOP 100 INFLUENCERS INDEX 2022

Get set for th industry event in the nail ratch Sc e Th – r da len ca H C ! This 22 T 20 rty Stars Pa SCRA THE PARTY not-to-be-missed event at S ndon, STAR The Steel Yard, Lo by s ce rman will feature perfo entary drinks, lim mp co of s s of three hour rates the winner Tinchy Stryder, leb ce try set, as the indus DJ a d an s pé na ca s Awards 2022. co .u k to the Scratch Star 02 2. ev en tb rit e. tc hs ta rs pa rt y2 ra .sc w w w sit Vi ke t. ® pu rc ha se a tic Af te r a tw o- ye ar hi p 2-3 ER ION hi at us , th e fla gs COMPETIT B a pi m OCTO ily Na NDON 2022 O L MPIA co mp et iti on is nail talent on, recognising NAILY DON returning to Lond rson pe inith LON globe. W from across the , The Joy of ils Na tto ile St ing ke categories includ ree divisions, ma nicure across th Ma h lis Po l st. Ge Nails and ter by 19 Augu mpete – just regis n it your time to co or e in fo rm at io m r fo m ly m pi a. co Vi sit w w w .n ai

LY 24 JU

The National Hair & Beauty Federation (NHBF) has launched the Hair & Beauty Industry – Top 100 Influencers Index for a second year. The index recognises talent that uses social media to influence, educate and innovate the hair and beauty sectors and saw skincare expert, Caroline Hirons, scoop the top spot last year. NHBF is inviting nominations for individuals you consider to be most influential in the industry on social media, including hairdressers, barbers, beauty therapists, nail technicians, make-up artists and aestheticians. Nominations are unlimited and you can nominate yourself. When nominations close, a list of 250 will be given to partners running the Influencer Index campaign who will analyse the nominations based on followers, engagement and reach. Richard Lambert, NHBF chief executive comments: “We want to celebrate those who have a real and organic following, promoting our industry with how-to videos, trends, advice and general examples of their great work. We were overwhelmed by the amount of entries last year, and so are very excited to see what happens this year.” The top 100 ranking influencers will be announced on 13 November 2022. Nominate by 29 July by scanning here

Revealed: TikTok’s Top Nail Trends for the summer season 2022 After analysing the top 20 videos tagged with #SummerNails2022 on TikTok, cosmetic surgery experts, Tajmeeli, have unveiled the top nail art trends for summer 2022. The #SummerNails2022 hashtag has amassed 6.3 million views and the analysis shows that block colours are taking centre stage this summer, with bright and bold shades of red, blue, orange and pink dominating. Neon red is set to be summer’s hottest nail shade, thanks to Leicester-based nail tech, Nails Lab by Cristina. Cristina gained over a million views of her TikTok video showing off Home of Nail Art’s Detail Paint in the shade Aria. Neons will be abundant while the weather is warmer, but pastels will still stay on-trend. French tips have made another comeback this season, but with a twist! The top video under #SummerNails2022 comes courtesy of Jess Graham, displaying a range of alternative French styles. Jelly nails are also set to be popular this summer as Sheffield-based nail artist, Natalia Nicholson‘s rainbow jelly design has been admired over 50,000 times. Follow @scratch.magazine on TikTok!

Specialist jewellery supply company, Goodman Bros., has been appointed the sole UK & Ireland distributor for the Inverness piercing system. To stock its products or learn about training, call 01223 828718 or visit www.invernesspiercing.co.uk

Former chair of the UK Spa Association, Lisa Barden, has joined The Massage Company to recruit 3,000 massage therapists. The brand hopes to open 100 treatment centres by 2030 and the recruitment drive serves to support availability of massage services nationwide. To apply, visit www.massagecompany.co.uk/jobs-with-us

Nailympia

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2-3 ER B OCTO

HAIR & BEAUTY CHARITY LAUNCHES RAFFLE TO SUPPORT INDUSTRY BENEFICIARIES The Hair & Beauty Charity has launched its annual raffle to raise funds for its hair, beauty and barbering beneficiaries. The proceeds from each £1 ticket will go towards industry individuals and their families who are facing difficult times due to circumstances such as illness, bereavement and financial hardship. Prizes include £1,000 cash, gift vouchers up to £500, a spa day and many more to be announced, and the raffle will be drawn in December 2022. Jayne Lewis-Orr, president of the Hair & Beauty Charity, comments: “The funds raised from our raffle help industry colleagues suffering extreme financial hardship in the aftermath of the pandemic and the looming energy and cost-of-living crisis. “We’ve provided assistance to record numbers of applicants over the past two years and remain committed to supporting hairdressers, barbers and beauty professionals, many of whom have nowhere else to turn. This simple act of kindness can not only deliver a fabulous prize, but shows struggling industry colleagues that you are there for them.” To purchase raffle tickets, visit www.hairandbeautycharity.org/raffle

SCRATCHMAGAZINE.CO.UK 15

The ultimate celebration of UK nail talent

SCRATCH STARS AWARDS WINNERS REVEALED

"The Scratch Stars Party is an amazing night & allows the industry to get together, network & team build." Michelle Brookes, educator & salon owner

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COVERSTORY

Bringing it

home Get to know Nicola Sawyer, the talented nail stylist behind this month’s front cover & first UK winner of the Next Top Nail Artist competition…

HELENA BIGGS REPORTS

he Next Top Nail Artist competition, founded by NAILS magazine and sponsored by CND™ and KUPA Inc., has been pushing the boundaries of nail artistry for nine seasons; uncovering incredible talent and showcasing imagination and skill.

It invites contestants from across the globe to enter, with a judging panel scrutinising every brush stroke and sculpt. From hundreds of entrants, 18 are chosen to create a pre-challenge, before 12 finalists go on to create mani masterpieces over 10 weeks based on a challenging brief – with a finalist eliminated every Friday. Nicola Sawyer, a nail professional from Lincoln, showed exceptional nail art skill – scooping first place in five of the weekly challenges and scoring a place in the final. She was joined in the top three by Denmark’s Marija Sechovcova and Nancy Janssen of the Netherlands, who were flown to Orlando for the winner’s presentation on 5 June during the Premiere Orlando event. The trio enjoyed activities and a day of filming with CND™’s Jan Arnold, NTNA producer, Beth Livesay, and game master, Winnie Huang, before last season’s winner, Emily Nash, announced Nicola as champion. CHALLENGE 1: Strength in Colour

18 SCRATCHMAGAZINE.CO.UK

CHALLENGE 2: Colour Me KUPA

Promising to use the momentum to continue to uplift and elevate the nail industry and the nail professional, Nicola said of her win: “I’m not going to waste this. I’m going to work to raise standards in the UK and I want to inspire other nail artists.” Let’s get to know her…

Nail industry beginnings

Nine years ago, Nicola unconventionally entered the nail industry courtesy of her husband, Paul. “He runs a beauty wholesaler in Lincoln that needed an even number of participants for a gel nail course, so I stepped in at the last minute,” she reveals. “To my surprise, I loved it. Up until that point, I had only ever had my nails done for my wedding!” With the support of her family, Nicola furthered her training and quit her 9-5 job, starting her business, Nail Couture Lincoln, from her dining room. As her client base boomed, she commandeered the annex next to the main house. “Working from home offered me the flexibility I needed with three young sons, and meant I didn’t have the worry of a commute or rent,” Nicola continues. The personable nail pro enjoys the variety that each week presents. She predominantly teaches budding techs on a oneCHALLENGE 3: Over The Top

COVERSTORY “I had around three weeks to wait before I found out whether I had made it into the top 18, and due to the time difference with the US, the email notification came in the middle of the night. Paul woke me to reveal the good news and I thought he was joking at first! For the rest of the day, I juggled feelings of shock with sheer joy.” In this email, Nicola was tasked to complete a pre-challenge; a nail design with a ‘Very Peri’ theme as a nod to the Pantone Colour of the Year 2022. Scoring focused on attention to the brief, technical ability, the corresponding video explanation, ‘wow’ factor and professionalism – with 12 making it through to the competition stage.

to-one basis and guest educates at her local college, around tending to the nails of select clients and furthering her own skills. “One day, I’ll be teaching extreme length nail styling skills, and the next I’ll be applying a simple nude shade to a client’s nails,” she laughs. It was on a nail photography course with Rachael Wilders that Nicola learned the skills to conceptualise this month’s front cover; an image she has banked for some time before finding the perfect platform through which to showcase it. And there’s no better time than now, to tie in with her competition win and elevate her profile further. It was Rachael who encouraged Nicola to make time for her art skills. “Thankfully, I took her advice on board, because it got me to the top spot of NTNA!” Nicola smiles.

Nicola’s NTNA journey

“The competition was very demanding,” Nicola continues. “Each week’s challenge was announced on the Friday, which was also the same day an elimination was announced. For each challenge, we had to submit an image of our work, a 300-word write-up, link to a YouTube video and TikTok post.” Alongside Jan, Beth and Winnie, judges were season eight winner, Emily Nash, and Mia Do, master educator for KUPA Inc. They were joined by a guest judge each week; typically a former NTNA finalist. “As we got closer to the final, we also had to answer questions from the judges and produce a live demo that was streamed on CND™’s Instagram page,” says Nicola. “And the competition didn’t end when we got to Orlando. Nancy, Marija and I had to explain our final pieces to a room of around 100 nail professionals and sponsors. This was a test to see if we could handle the pressure of talking to a room of people and answering questions from the audience. It was a steep learning curve.”

Nicola almost missed the chance to enter NTNA, after she nearly deleted a message from NAILS magazine asking if she wanted to apply. “I thought the competition looked like hard work, which it was, but I soon realised I had nothing to lose,” she reveals. “I was nervous to compete but attended some photographic and extreme length courses at Team Gorgeous which gave me the confidence to enter, then I submitted my application; a writeup, video and images of my nail work.

CHALLENGE 4: Work, Play, Every Day

CHALLENGE 5: The Beauty Changes Lives experience

Orlando calling

Nicola was educating when she received the email confirming she was in NTNA’s top three and being flown out to Orlando. “My student and I both cried and it was all systems go from there as I booked my required Covid-19 test, taxis and purchased outfits for the trip,” Nicola reveals. I had never been to the USA before, so I was really excited!”

CHALLENGE 6: Monogram Madness

>> SCRATCHMAGAZINE.CO.UK 19

COVERSTORY

Nicola received her itinerary for the trip a week in advance. On her arrival, she met fellow finalist, Nancy Janssen, in the lift of the hotel and immediately struck up a bond. The duo met with other finalist, Marija, and her husband shortly after and they got to know each other over dinner. “The three of us have very different personalities and nail art styles,” Nancy Janssen & Nicola Nicola comments. “It felt bizarre to meet them in person when, for three months, I had been watching them on-screen. It was a fantastic way to kick off the trip.” Sunday 5 June saw the awards night and hotly anticipated announcement of the winner. “It was a surreal evening,” Nicola continues. “Many former contestants had flown out to meet us and there were rows upon rows of chairs with a stage, lights and faces from the audience staring at us; eager to find out who had won. Nancy was announced as second runner up, then Marija as first runner up – at which point I threw my hands up to my face in disbelief. I was the winner of NAILS Next Top Nail Artist season nine!”

Nicola & Helena

Nicola was swarmed by members of the audience, including Scratch’s Helena, who offered up their congratulations. “I phoned my husband and eldest son who had stayed up in the UK until the early hours to hear the news,” Nicola reveals. “My inbox was flooded with well wishes from clients, friends and family, and techs I had never met said that they had been following my journey.

CHALLENGE 7: Mediterranean Dream

20 SCRATCHMAGAZINE.CO.UK

“Without the support of my family and extremely understanding clients and students, I could not have competed in NTNA. I took the decision early on to reduce my client base as I knew the competition would be all-encompassing. I was lucky that I was in a position to do this and cancelled personal training days and holidays to complete the challenges on time. It was a huge sacrifice but I am overjoyed to have won.” Nicola receives a cash prize, trophy and opportunity to participate in various CND™ and KUPA Inc. projects. “One month on, it’s still sinking in that this NTNA season is over and I am the first UK winner. It was such a huge part of my life for three months,” Nicola smiles. “The contest was a big commitment but so rewarding and I feel that my career choice has been validated. Being a nail artist requires a great amount of skill, which should be recognised. “Competing allows you to stretch your creative wings and takes you out of your comfort zone. Once you get past the fear, you enter the learning zone and see growth. Life begins at the end of your comfort zone!” So what’s next for Nicola now she’s bagged the NTNA top spot and a Scratch cover? “I will continue to further my skills and want to train with some incredible artists overseas,” she reveals. “I might even throw my hat in the ring for Nailympia! But for now, I’m proud to be an ambassador for the nail industry as the season nine NAILS Next Top Nail Artist.” www.nailcouturelincoln.co.uk /nailcouturelincoln @nailcouturelincoln

CHALLENGE 8: The Glo Up

CHALLENGE 9: Miami Swim Week

COVERSTORY

BETH LIVESAY

JAN ARNOLD

NTNA judge & producer “Through running NTNA, I have learned that the competitors who don’t show their stress and keep a cool head often prevail, and Nicola exuded confidence and composure for the entire competition. There was a neverending amount of detail in every piece she created, and even when I saw her finale piece in person, I noticed details I hadn’t seen before. She is full of surprises! “Her final design to the ‘Big Impact’ brief was really unique. I have never seen an NTNA competitor take pieces from past designs and use them in the finale piece to depict a journey. It was a brilliant idea and made her whole set seem familiar, yet very fresh. We asked competitors to ‘go big’ for the final piece and Nicola didn’t disappoint. It also looks like a trophy, which may have been a subconscious way to channel the win! “Nicola is the full NTNA package. She is an extraordinary artist, teacher, videographer and public speaker. When I watched her interact with her fellow nail pros in Orlando, she did so beautifully and gracefully. She is a natural! She sets the example we are looking for when naming a winner and brings fresh ideas to the table while remaining professional. Artistically, she holds our interest, and personally, she inspires us. “I’m excited for her to experience post-NTNA life. She told me immediately about her Scratch cover, and I know how much a cover means to a nail artist, especially with so few publications in print these days. The fact that our industry is sharing her story with the world is beyond exciting and I think it’s encouraging to all of us who work hard and persevere. The beautiful thing about winning NTNA is that it puts people on the map. I can’t wait to see who takes notice of Nicola and supports her going forward, because she has so much to offer.”

NTNA head judge “Nicola’s vision, technique and storytelling got her to the top of the game, but it is her confidence, wit and sense of humour that sets her apart. As a precision artist, her attention to detail and imaginative elements worked together to create layers of depth and dimension every week. “In the final deliberation, the judging panel considered the incredible journey of learning, expression and growth for all of the finalists. They were equally inspiring and the decision was very difficult. In looking at the finale challenge, we realised that the messaging from Nicola was visionary and so very relevant to even the newest of nail pros. “Nicola speaks to all pros; emerging and experienced. She stands tall and proud to connect the creative with the intellect to elevate the standards of our profession. She can handle the demands of being the winner and spokesperson of season nine with grace and passion. Being crowned the winner encompasses a responsibility to endure the journey of winning, but also lead and mentor the next step of that journey. We believe that Nicola has the ability to handle it all into the future. “She carries a high regard and standard for the profession and will defend it to the end. I believe she will inspire and mentor to elevate, educate and expose the richness of a career in nails.”

“We asked competitors to ‘go big’ for the final piece and Nicola didn’t disappoint. It also looks like a trophy, which may have been a subconscious way to channel the win!” Beth Livesay

CHALLENGE 1O: Next Top Nail Shape

COVER CREDITS

FINAL CHALLENGE: Big Impact

Photographer: Rachael Wilders @rachaelwilders Concept, styling & nails: Nicola Sawyer @nailcouturelincoln Model: Jessica Giles @jessssg

SCRATCHMAGAZINE.CO.UK 21

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Glitterbels Pink Acrylic Brushes from £27.99 inc VAT each www.glitterbels.com Be armed with a pretty tool for all your acrylic nail styling needs, as Glitterbels has released four acrylic brushes in sizes 8, 10, 12 and 14. Each is lightweight and pinched (oval not round) to help you apply Glitterbels powders seamlessly.

HD Pro Nails Sweet Treats Nail Glitter Collection £3.99 + VAT each www.hazeldixonnails.com Tempt clients with the eight delectable nail glitters from HD Pro Nails, which serve to complement the Sweet Treats Colour It! gel polish collection. The pretty iridescent hues include aqua Bon Bon, mint green Cupcake and pink Jelly Bean.

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Halo Elite Flexi-Bond £8.95 + VAT www.purenails.co.uk Ideal for use with Halo Elite Hard Gel, this HEMA-free primer helps support the longevity of Halo enhancement products, avoiding chips, cracks and fractures. It creates a strong, flexible base for application.

Scratch scours the industry for the latest nail & beauty products to captivate clients & lend a helping hand to your services Artistic Nail Design Sippin’ Pretty Collection from £5.95 + VAT each www.louellabelle.co.uk Artistic Nail Design’s summer drink-inspired colour collection is filled with six tempting shades, from bright hues with a crème finish to a holographic glitter. Available in Colour Revolution lacquer (£5.95 + VAT), Colour Gloss (£12.95 + VAT) and Perfect Dip (£7.95 + VAT), standout shades include the punchy Pink-AColada and bold indigo crème Mix It Up.

Hive Sweet Cherry TLC Manicure & Pedicure Cream £6.95 + VAT. Available from wholesalers nationwide. This dual action cream and mask can be used to elevate both manicure and pedicure treatments. Its vegan-friendly formula features grape seed oil and acerola fruit extract to hydrate and soften skin, and is finished with a sweet cherry scent with hints of spice and vanilla.

Gelish Soft Gel Tip Adhesive £24.99 + VAT www.gsgroupuk.com This LED soak-off formula supports maximum adhesion of Gelish Soft Gel tips without bubbles. Its reinforced molecular structure is designed to offer exceptional seal and wear without lifting. Simply apply after Gelish Tip Primer to adhere your chosen Soft Gel Tip to the nail and cure.

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NEWPRODUCTS

Lecenté Neon Effect Pigments £3.99 + VAT each www.lecente.com / www.sweetsquared.com / www.ellisons.co.uk Create bold, eye-catching nail styles that are perfect for festivals and holidays with these 10 Neon Effect Pigments. Apply the loose powder to the inhibition layer of gel polish or mix with acrylic powder, gel or nail lacquer. For optimum brightness, apply over Lecenté Create Gel Polish in White Magic.

Morgan Taylor Clueless Collection £4.95 + VAT/RRP £9.95 each www.louellabelle.co.uk Nail lacquer brand, Morgan Taylor, has teamed up with Paramount Pictures to create 12 shades inspired by 90s hit film, Clueless. Ten fun and playful hues are complemented by Oops, My Bad, a shattered glass glitter overlay, and Two Snaps for You, a light pink with party glitter that can be worn alone or over your client’s chosen nail colour.

LART Pro Sunset Collection £9.49 inc VAT each www.lartnails.co.uk LART Pro’s latest collection of dipping powders features seven hues with a mix of finishes. Inspired by shades of a sunset, finishes include crème, shimmer and glitter. Each pot is 14g and can provide up to 50 manicures.

Waxperts Very Vegan Hot Wax £POA www.waxperts.ie This wax offers the flexibility of a Waxperts hot wax with a full vegan formulation. Suitable for all skin and hair types, including sensitive, the wax is fragrancefree and has no colourants added.

Manucurist Flashback Collection from £14 inc VAT each www.manucurist.com Manucurist has collaborated with fashion band, Albertine, to create two retro-style nail shades for summer. Iris, an ‘assertive purple’, and Abricot, an apricot orange hue, are available in Green Nail Lacquer (£14 inc VAT) and Green Flash Gel Polish (£19 inc VAT).

Magpie Beauty American Summer Collection £9.95 + VAT each www.magpiebeauty.co.uk The nine bold and bright shades in the American Summer collection are highly pigmented and named after popular US places; from Santa Monica (turquoise) to Louisiana (coral-red), Hollywood (green) and South Carolina (bright pink). Each 15ml bottle has a creamy, soak-off formula.

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We promise you’re not buggin’! In partnership with Paramount Pictures, the Clueless collection from Gelish® and Morgan Taylor® throws it back to the ‘90s with a range of fun and dynamic shades inspired by the iconic film.

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INTERNATIONAL

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REBECCA HITCHON explores the origins of popular nail styles & shades across the globe

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An ombré version of the French manicure, baby boomer nails date back to 1940s Europe: the beginning of the post-WW2 baby boomer generation period which lasted until the mid ‘60s. At the time, two of the most popular nail colours were frosted pink and white, so the style incorporated both.

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CHINA: Metallic nails

EUROPE: The baby boomer

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Kawaii culture has roots in the 1970s with a youth movement rebelling against traditional Japanese culture, through everything from food to fashion and of course, nails. Translations of ‘kawaii’ include ‘cute’, ‘tiny’ and ‘loveable’, and nail designs often incorporate characters, embellishments and 3D additions.

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JAPAN: Kawaii nails

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Nail polish is reported to originate in China around 3000 B.C. and was used to convey social status. The Zhou dynasty who ruled in 600 B.C. were known for wearing gold and silver on nails, and if a non-royal was to wear these colours, they would face the death penalty.

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USA: One-stroke nail art

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American painter and craftswoman, Donna Dewberry, is famed for the one-stroke painting technique: a method that allows blending, shading and highlighting using just one brush stroke. Originally created using acrylic paints, the style has been adapted to fit many different mediums, including nails.

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KOREA: Aurora nails

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Whether you call them mismatched, pick ‘n’ mix or indie nails, this nail art trend has dominated Instagram of late and sees a different design featured on each nail. All about having fun, the style emerged in the US, with American media personality, model and businesswoman, Kylie Jenner, helping to bring the look into the mainstream.

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USA: Mismatched nails

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Inspired by the Aurora Borealis or Northern Lights, this style originated in South Korea and creates a magical, holographic effect that depicts the light display. Sometimes referred to as ‘ice nails’ as the look creates the appearance of tiny ice crystals, the iridescent look can be created with opal gel polishes, chrome powder or foil.

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In line with nail product innovations, two sheer nail styles have emerged in Japan and Korea. Jelly or glass nails have a coloured, transparent finish that mimics stained glass windows when light shines through them. Syrup nails build on the jelly trend, using sheer formulas to create a layered colour gradient that mirrors syrup.

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JAPAN/KOREA: Jelly & syrup nails

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Kintsugi nails originate from the Japanese pottery style of the same name, which translates as ‘golden joinery’. The art, which joins broken pottery pieces back together with gold adhesive, can be traced back to the 16th century and promotes finding the beauty in imperfections.

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JAPAN: Kintsugi nail art

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SCRATCHSOCIAL

THE SCRATCH

Top (L-R): Helena Biggs, Jess Wilkie, Bottom (L-R): Chloe Randall, Rebecca Hitchon, Callie Iley

The Scratch team offers an insight into its antics & unveils events & products from the nail & beauty realms EYES ON THE PRIZE!

Finalists in eight Scratch Stars Awards categories travelled to the London College of Beauty Therapy on 20 June to compete in the final stage of the competition. Finalists had their work scrutinised and scored by a 20-strong judging panel to determine a winner for each category, who will be revealed at the Scratch Stars Party on 24 July. We hope to see you there! Scan here to purchase your ticket

out Out and ab Scratch’s manag ing editor, Helena, jetted ac ross the Atlantic to attend Premiere Orlando, a beau ty event featuring amaz ing education offerings for nail and beauty pros, alongside an exhibition of brands. It also hosted the Nailympia Or lando competition – an d the winners are revealed on page 86.

tant, Callie, Editorial assis for a ay to Elstree made her w d m symposiu an sustainability of sy te ur at co wellness retre d, and hair bran in sk c ni ga or ed y involv Evolve. The da thing and an ba d un so , yoga e brand’s th to introduction ble ch are availa products, whi . uk o. .c lle llabe via www.loue

What we’re wearing... Glitterbels educator, Ilex Woods of @ilexwood_nails, created a shimmering pastel nail look for Chloe on meeting her at the Beauty UK expo. Ilex used Glitterbels Hema-Free Gel Polish in shades Unicorn Hair and Sweet Memories, finished with the Holo No Wipe Top Coat.

Helena paid a visit to Dartford’s Rebecca Ellis of @beautyby__beck for a 90s-inspired gel polish manicure for her trip to Orlando. She opted for a fun colour clash of lilac and lime with a touch of glitter.

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Callie and news and features writer, Chloe, scou ted out new product launche s and chatted to industry talen t at the Beauty UK expo in Coventry.

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Host vs. Hire

BUSINESSMATTERS

Are you a freelance tech seeking a flexible way to experience salon life? Or a salon owner looking to boost income & business? Explore how renting a space could work for you… BY CHLOE RANDALL & REBECCA HITCHON With over 60% of people working in the hair and beauty industry reported to be freelance – and this figure increasing every year, the ways that techs and salon owners can manage their work pattern is changing. Renting a desk or space in a salon is one method switching up the sector. “The flexible working lifestyle is certainly becoming more popular, and we believe it’s because more people see it as an effective way of working,” explains Yasin Alimam, founder of space renting platform, HotPatch. But how do you know if renting a space will work for you or your business? And what do you need to know before doing so? Read on to check out tips from those in the know… Yasin Aliman

LANDLORDS Hiring out a space in the salon is common practice for many hair and beauty business owners, who decide to share their salon with other professionals to aid flexibility and attract a more varied client base.

Will it work for me? “When choosing my own premises, I knew I didn’t want somewhere small where I would be on my own all day, as I prefer a busy salon atmosphere,” explains Rosemary Dixon, owner of Blush Beauty in Rossendale. “The layout of the nail desks in my salon is perfect for group conversation where we can all laugh and chat or, if the client Rosemary Dixon prefers, have a one-to-one with their nail tech. Renting space out to a fellow pro means my rent and bills are covered and I gain a bit of extra income. “If I have space available, I would usually advertise on social media but people are always asking about availability even without advertising, so it usually gets snapped up quickly. My main requirements are a good work ethic and to be clean and tidy. “If a pro is interested in renting a space, I meet up with them at the salon to get a feel of how they would work there and whether they would fit in. I can usually see their work standard via their social media accounts, and a friendly personality and professionalism is important. “Rent is paid weekly or monthly and is a fixed amount, so the therapist or tech is free to earn and work as much as they want without factoring in a percentage for me. They provide their own tools and materials and I have the Ovatu booking system which the pro is welcome to use. It means we can see when each other is in the salon and take appointments for each other if the phone rings. The option is there for online booking through my website or they can control their own diary. “To me, anyone renting space from me has their own business and I am their landlord. I wouldn’t want anyone to feel restricted about what they can or can’t do in the workspace, so they are free to work as they wish.” @blushbeautyrossendale 32 SCRATCHMAGAZINE.CO.UK

Check it!

Beauty schedulin g app, Booksy, de tails what you ne to consider befo ed re renting out a space in your sa ü Yo u mu st pr ov id e lon:

a ren t-a -ch air ar ra ng em en t, no t an em pl oy me nt co nt ra ct. üSettle on a payment ag reement. You can either ag ree on a fixed weekly/monthly rate or tak e a percentage of the ten an t’s endings. ü Th e ren ter ca n be yo ur co mp eti tio n, so be mi nd fu l . üBe very careful with you r data and how it is used an d accessed. ü If th e ten an t lea ve , th ey co ul d po ten tia lly ta ke so me of yo ur cli en ts wi th th em . üEnsure the renter fits in with your salon, client ba se and team. üIf something goes wron g, your client may not distinguish the pro from a member of your salon a negative impact on the team, which could have salon’s reputation. ü If th ere is an iss ue , yo u ca n be ob lig at ed to ca rry ou t th e co nt ra ct. ü En su re th at th e ten an t ha s th eir ow n pu bli c lia bil ity in su ra nc e. ü Yo u ca n’t di cta te wh ich pr od uc ts or too ls th e pr o is su pp os ed to us e/ sel l. ü Yo u ca n’t set th e ten an t’s pr ice s. ww w. bo ok sy. co m

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Renting a space in a salon is a popular choice among freelance beauty pros seeking a way to benefit from a salon environment, with the freedom to work on their own terms and around commitments.

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Will it work for me? “I decided to rent a chair after previously working on a mobile basis alongside a salon job. I found that I wasn’t earning as much through my mobile work,” reveals Katy Mayer of KRM Beauty, who is based at Love Beauty Gatley in Greater Manchester, a Scratch Stars finalist for Nail & Katy Mayer Beauty Salon of the Year 2022. “This was due to the time spent travelling and setting up/packing down at each appointment, but now I am based in one location so can host more appointments in a day.”

Holly Morris-Last

Katy enjoys the work flexible hours that chair renting offers, an advantageous aspect that Holly Morris-Last of Hollystic Nails, echoes to Scratch about renting a desk at Blush Beauty. “I also get the perks of working in an energetic salon with a team of beauty therapists that I can share knowledge and products with, without the stress or expense of owning a salon. I also know my weekly outgoings so I can budget effectively,” she comments. Both pros say that with their work advertised under a reputable business, they are positively represented and benefit from an already established client base. “Equally, the salon benefits from my clients booking other beauty services when they visit me,” Holly adds.

Blush Beauty, Rossendale

But what elements could hold a tech back from renting a space? Katy and Holly explain that because they have had to register as self-employed, it’s their responsibility to pay themselves a wage, complete their tax return and get insured. While Katy highlights if you are sick or on holiday, you may not get paid for this time, Holly points out that you benefit from a network of techs to send your clients to if you cannot fulfil their appointment.

Love Beauty, Gatley, Greater Manchester

Check it!

Katy Mayer deta ils key consider ations to note before renting a space in a sa lon:

ü Re gi ste r as sel f-e mp loy ed wi th HM RC . Yo u ma y wi sh to fin d an ac co un ta nt to fil e yo ur ta x ret ur ns . ü St ep up a bu sin ess ba nk ac co un t an d op en a bo ok in g sys tem if yo u’r e no t us in g on e pr ov id ed by th e sa lon . ü Ta ke ou t a pu bli c lia bil ity in su ra nc e po lic y. ü De ter mi ne wh at th e ren t in clu de s – wh eth er it jus t co ve rs th e ch air an d de sk or if it in clu de s pr od uc ts, too ls, cle an in g pr od uc ts etc . Al so , fin d ou t wh at th e av era ge pr ice for sim ila r ren ta l is in yo ur loc al ar ea to en su re wh at yo u ar e pa yin g is rea so na ble . ü Ch ec k if th ere ar e res tri cti on s reg ar di ng if yo u ca n tra de ou tsi de of th e sa lon , as so me co nt ra cts ma y in clu de a ra di us ar ou nd th e sp ac e th at yo u ca n’t wo rk in wh ile yo u’r e th ere or aft er yo u lea ve .

“I get the perks of working in an energetic salon with a team of beauty therapists that I can share knowledge and products with, without the stress or expense of owning a salon.” Holly Morris-Last of Hollystic Nails

Renting & letting through Founder of HotPatch, Yasin, tells Scratch that the platform is home to a “community of professionals that enjoy working differently, want to be their own boss and not get tied up in lengthy contracts and permanent workspace.” Simple-to-use and transparent, the service is suited to “any nail tech that is looking to expand their business, grow their clientele and work on their own terms,” he says. “For salon owners, HotPatch helps them so that their business is firing on all cylinders. “Listing your chair means that you can begin making more money and attracting more clients where that space was previously going unused. As long as you have the capacity,

this is a great way to attract talent wanting to work on a flexible basis.” Those looking to rent a space can sign up at www.hotpatch.com and browse the ‘Hair & Beauty’ category. Select filters to narrow down your search then once you’ve found the perfect Patch, select your date/s and time/s and request to book. You’ll be connected to the space’s host and receive further details. It is just as easy for those looking to let. Simply sign up and list your Patch for free by entering its details and uploading some images. Once your account is set up and verified, you can start earning, with your space available to be viewed by thousands of users. SCRATCHMAGAZINE.CO.UK 33

Where will our colours take you this summer? Whether you’re jetting off this season or just feelin’ that five-star summer glow… Luxury Awaits! Our new Halo Gel Polish collection has every shade you could desire and more… Do you have plans to party on the white sand

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INDUSTRYCOMPETITION

Shoot & score in Scratch’s annual photographic competition with top tips to ensure your entry stands out… Whatever elements your entry to The Great Scratch Shoot Out features; from hair styling to make-up, photography and of course, the nail style, it’s important to ensure they’re executed brilliantly to make your image stand out and score points. With entries closing next month, here are top tips from industry experts and a checklist of things to consider before clicking the ‘submit’ button…

Hair

Hair expert, Paul Percival of Percy & Reed, reveals key considerations for photo-ready hair looks… “There are three basic options to think about when it comes to creating a hair look for a photo shoot; texture, shape and colour. Once you decide which of these you want to focus on, then apply that to the character the model is portraying for the photo shoot. “A strong texture like the deep waves you can achieve with a waver is brilliant for adding an edge to a longer style.” @paulpercivalhair

“If the nail look is the focus of the image, the make-up on the shoot could either present a natural, glass skin effect or a bold eye to tie in with the theme of the nail.” 36 SCRATCHMAGAZINE.CO.UK

Howil to nar you y r t n e : S E S O L C ENTRY 2 2 0 2 t s u g u 31 A T @ 5pm GM Make-up

Make-up artist, Robynne Pimblett-King, shares top tips for creating a make-up look to complement nails that are the focus of a photo... “If the nail look is the focus of the image, the make-up on the shoot could either present a natural, glass skin effect or a bold eye to tie in with the theme of the nail. “For those in front of a camera, the skin ideally needs to be flawless and smooth, with a matte or dewy finish. A common daily make-up look is usually foundation, powder, bronzer and simple eye make-up, such as mascara with eyeliner. On a photo shoot, you may wish to to enhance the model’s features by contouring the cheek bones and adding highlights. The eye make-up is dependent on the theme of a shoot, whether it’s bold or natural-looking.” www.royal-aesthetics.co.uk /royal.aestheticstn1 @royalaesthetics__ @royalblush__

INDUSTRYCOMPETITION

Nails

Nickie Rhodes-Hill, session nail tech and Scratch Stars Session Stylist of the Year 2018 & 2019, reveals her top tips for photo-ready nail styling… “If you plan to feature natural nails, then the process for a shoot is different to if you were masking the natural nail with a press-on or full cover tip. As the nails are the focal point of the image, your first job is to perform the best manicure you can. Ensure you carry out meticulous cuticle work using a professional cuticle softener, removing all dead tissue. This might not be completely necessary if you are working with a professional hand model. “If the look involves press-on nails, then a precise manicure is still an important starting point. Size and fit the nails and make sure that each fits properly with no natural nail showing at the sidewalls of the press-on nail. Next, apply nail guards to the natural nail to protect from nail adhesive and provide easy removal at the end of the shoot. “When designing bespoke nails for a photo shoot, create a mood board and have a brief in mind as your main point of reference. When I have gone through this process, I use my ‘Nail Art Design Scratch Pad’ that I designed for this reason, to put my ideas down on paper. The ‘Scratch Pad’ has different nail shape designs and hand poses so it allows me to start creating the look from my research. This then gives me some visual ideas so I can begin my design. After this, I start to apply the designs to press-on nails so that they are ready in time for the photo shoot.” @nickierhodeshill

Check it!

e criteria the and know th s le ru e th fore tention to e against be Pay close at g your imag in dg ju be ill w ur entry: Scratch team submitting yo ’ factor have a ‘wow your image es Do : ct Instant impa ds attention? that comman e and image Is your them : pt ce n co Originality of eative? usual and cr striking? Is it un ur e styling to yo ncept: From th co ? of ed ut on ti ec Execu been well ex e entire look th s ha , ils na e model’s s: Is yo ur im ag p h a n d n a il ra g to ? o h ed p ph f ot og ra C la ri ty o e na ils w el l ph fo cu s? Ar e th n tw ea ks to io ct cl ea r an d in du w ith po st -p ro ed ish fin e Is th e im ag t fin ish ? en su re a gr ea e lighting fit hting: Does th g li d n a ? r u es an impact Use of colo e image mak th re su en d an ion? your theme ed to perfect design finish il na ur e yo Is and pay clos Nail finish: ape and form sh in en ev e ils ar ng skin. Check that na and surroundi the cuticles attention to e? ith your them il design fit w na ur yo es Do ept to life? Nail design: ght your conc Have you brou Consider your positioning: d n a se po the nails? , Model eyes drawn to nds. Are the ha d an se ur concept? model’s po great fit for yo a el od m ur Is yo tire image. Look at the en : g n li y st ll y detail Overa ng, has ever e-up and styli ak m e th to ir From the ha ered? been consid on a your image ould you see C s: es ot! in a winning sh Cover worth ight just have m u yo , so If ver? magazine co

“As the nails are the focal point of the image, your first job is to perform the best manicure you can. Ensure you carry out meticulous cuticle work using a professional cuticle softener.”

Submit it!

Before hitting the ‘submit’ button, take a close look at your image beside the criteria and ask yourself the following: • Are you happy with the crop? • Has the image been refined to your satisfaction at the retouching stage? • Is your entry in high-resolution? • Is your image cropped to an A4 aspect? When your entry is ready to be submitted, simply head over to www.scratchmagazine.co.uk/shootout and, via the online form, you can upload your entry and pay.

Watch it!

Scratch’s Chloe caught up with Shoot Out’s 2021 winner, Lucy Allen, to discuss the process behind her winning entry as well as advice for this year’s entrants. Scan here to watch

Scan here to enter www.scratchmagazine.co.uk/shootout /scratchmag @scratchmagazine @scratchmagazine SCRATCHMAGAZINE.CO.UK 37

DIARYDATES

CALENDAR

GIRL

Colour clients beautiful this July & commemorate the month’s notable dates with treats for hands & feet

JULY

Nailscopes Those born in July fall under the Cancer or Leo star sign. This month brings heightened energy and is a time to focus on yourself and your goals.

Wallace & Gromit’s Wrong Trousers Day

Why not celebrate Wallace & Gromit’s Wrong Trousers Day with some nails for the occasion? Nails by @jade.professional.beauty

An unusual but fun date to note, 1 July marks Wrong Trousers Day for much-loved animated characters, Wallace & Gromit. The day encourages supporters to wear ‘weird and wonderful’ trousers to raise money to support Bristol Children’s Hospital.

In need of birthday nail inspo? Delight in this Cancer-themed mani courtesy of @thenailmystic and show off your star sign with pride.

Don’t Step On A Bee Day

This day highlights the importance of bees for the survival of our ecosystem, and aims to raise awareness of their conservation and destruction of their natural habitats. We’re buzzing about this super cute bee design by @_nailsbyethielin_.

World Chocolate Day 2022

Today serves up an excuse to indulge in tasty treats and get decorative on nails with choccy delights and delectable shades. Here’s a fun fact: around one billion people consume Halo Gel Polish Chocolate chocolate in some Box Collection £15.50 + VAT form every single day. www.purenails.co.uk

11 12 13 14 15 16

OPI Infinite Shine in Bee Unapologetic £7 + VAT/RRP £15.95 www.trade.opiuk.com

@kaddyfromthewest’s favourite emojis stand out on a nude base.

Daiquiri Day

What better excuse to kick back with a cocktail than on Daiquiri Day? Launched in 1898, the cocktail has become a summer favourite, and is available in a variety of flavours.

NAF! PRO Cuticle Oil Pen in Daiquiri £5.50 + VAT/RRP £8 www.nafprofessionals.com

38 SCRATCHMAGAZINE.CO.UK

20 21 22 23 24 25 26 27 28

What’s your favourite chocolate bar? @courtnailtechnician’s nail design features a variety!

World Emoji Day

The date ‘17 July’ is displayed on the calendar emoji of smartphones, so that date was chosen to represent emojis! Paint a variety to represent your client’s favourite hobbies or most-used emojis.

International Tiger Day

Take time today to educate yourself about Animal print never goes out of style, the endangered tiger. This date aims to raise and @safinailstudio has nailed the awareness about the threats facing the world’s tiger-themed look in cool chrome. largest big cat. Why not provide your client with a fun fact as you adorn their nails with tiger stripes?

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Notes from

SCRATCHCOLUMNIST

The Beauty Guru Salon owner, Habia advisor & inclusivity awareness educator, SAM MARSHALL (she/her), serves up advice to better your business & ensure that it’s inviting to all

Perfecting pronouns

“

ow is they?” is a question my good friend asked about my non-binary partner, Keri. Now, I know you’ll be reading that thinking ‘Didn’t Sam think to check the grammar? Was the editor asleep during the edit?’ (Sorry Helena!)

Those words meant everything to me. They meant my friend was trying. She didn’t get it right – in fact the grammar police would have locked her up and thrown away the key, but the effort score was top-notch. If you are open to five minutes of education on the topic of pronouns, and you are someone who is ready to embrace a new concept that will one day become normal, read on…

Pronouns Now I’m sure you may have come across pronouns. Some of you may already be using them, others might see them on email footers and thinking ‘What are they there for, it’s blatantly obvious that Clare is female!’ Pronouns are part of the day-to-day language you use when referring to other people. Typical ones are she/her and he/him.

But it is also worth noting that medical conditions can also affect the tone of someone’s voice, and many cis women (those whose gender identity matches their gender assigned at birth) naturally have deeper voices.

Why should I use them? Using the wrong pronoun (also known as ‘misgendering’) is when you gender someone incorrectly, for example calling a trans woman ‘he’. This is very disrespectful as it makes them feel invalidated, dismissed, deeply uncomfortable and even more dysphoric. So, what can we do? Let’s start with the easiest steps you can make in your business; sharing and asking about pronouns. As someone with a name that could be any gender (Sam), I regularly used to get asked my gender on email by potential clients for waxing services, so I now add my pronouns to my booking system bio and my email signature.

“Gender is a spectrum and with a minimum 1% of the population being trans, They/them pronouns the chances are you Sometimes, but not always, people identify as non-binary might have already met, treated who use ‘they/them’ pronouns. This may or employed someone be a hard thing to adapt to as we this as a plural, but we use it who might not identify allknow When booking an appointment for the time without even realising. a client over the phone, we ask their For example, ‘My last client left their with the gender they coat,’ name and unknowingly assume their or ‘I’m meeting a friend on Sunday gender by either the name given, their with their partner.’ were assigned tone of voice or even based on the treatment at birth.” they book. If someone is trans, their voice may Interestingly, the ‘they/them’ pronoun has actually As nail professionals, we constantly meet new people who may identify as cis-gender, non-binary (which can also be known as ‘Enby’) or trans. Gender is a spectrum and with a minimum 1% of the population being trans, the chances are you have already met, treated or employed someone who might not identify with the gender they were assigned at birth.

sound different to how they identify, and often does. 40 SCRATCHMAGAZINE.CO.UK

been used as a singular since the 14th century

SCRATCHCOLUMNIST

and historically, Shakespeare used it in his acclaimed work. Let’s face it, the English language is confusing, so learning this might take a bit of practice, but it is our duty to try.

What can you do? If you use a booking system that asks for a client’s gender but only gives the male or female option, what should a non-binary person select? I would highly recommend removing gender completely as to whom the hands and nails are attached shouldn’t matter. Creating a custom box on your online booking system, or over the phone saying, ‘can I ask what pronouns you use please?’ is the easiest thing to start with. Add your pronouns to your email footer, name badges, booking systems, Zoom name, even business cards. Changes like these can all start to make pronouns part of our day-to-day language. Using the correct pronouns means so much to a trans or nonbinary person as it shows that you respect their identity and acknowledge their humanity.

Point to note: ‘Preferred pronouns’ If someone uses multiple pronouns, for example they use ‘she/ them’, then they may have a preferred one, in which case asking for a preferred pronoun makes sense. However, I would suggest asking ‘What pronouns do you use?’ instead. We all have a choice to adapt to evolving language, and only by us making these changes will others feel more validated and understood.

Business tip

With Pride season in full swing, why not showcase a selection of themed nail art designs to choose from? Find out when your local Pride event is, then tag the organisation in your social posts. You may also like to find an LGBTQIA charity to support and donate a percentage from your treatments at this time.

NEWS BITE

I am a finalist for The Nail Sector Visionary Award in the Scratch Stars Awards 2022 and I am thrilled! I can’t wait to attend the Scratch Stars Party in London on 24 July and hope to see you there. Sam holds monthly Habia endorsed Trans Awareness Training webinars. To book, visit www.thebeautyguru.me/trans-awareness-training @betransaware @beautygurusam

SCRATCHMAGAZINE.CO.UK 41

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GELPOLISHDESIGN

Image courtesy of CND™ (Creative Nail Design, Inc.) showcasing the Mediterranean Dream collection, available via www.sweetsquared.com

LEVEL Ensure you’re reaping rewards from your gel polish design services with pricing advice, inspo & application tips for all style complexities REBECCA HITCHON REPORTS

A staple on the treatment menus of most nail pros, gel polish has revolutionised the industry, offering a spectrum of design possibilities that can be completed in as little as half an hour. From basic dots to intricate styles, the options are endless, and we’ve spotted a number of nail pros using ‘levels’ to differentiate between design complexity, time and cost. Here, explore three levels of gel polish design to aid clarity for clients and ensure you’re charging your worth…

How to make levels work for you

Rebecca Ellis

Giorgia Capella

Loretta Walker

“When I began offering nail services on a full-time basis, I realised that simply offering ‘nail art’ left the door open to simple or extreme designs with no way to account for time, product use or cost,” comments Rebecca Ellis of Dartford based business, Beauty by Beck. “This is why I decided to offer levels to help manage my time effectively, and by explaining these levels in my Instagram Story highlights with images, my clients know what kind of appointment to book and what they will be charged.” “Gel polish levels should be determined based on time taken to carry out the design,” explains Giorgia Capella, The GelBottle Inc ambassador and educator. “The art under each level is dependent on what the pro can offer, however it’s crucial to remember that some art takes longer than others.” “Sometimes clients do opt for the wrong level when booking – such as a less complex design tier than they desire,” reveals OPI educator, Loretta Walker. “In this situation, I either offer to do the design next time so we can book the correct treatment, or I discuss adapting it to fit into the appointment slot. It’s important to be accommodating but also honest, so that you manage expectations.”

44 SCRATCHMAGAZINE.CO.UK

Managing design expectations “At the time of booking, I check what nail art the client would like to be sure Jennifer Seales that we book the correct appointment time slot. If they come with a request that is too intricate for the time, I suggest ways to simplify the design using key elements or using it as an accent nail, or even recommend that we wait until their next appointment, encouraging them to rebook.” Jennifer Seales, Scratch Stars Gel Polish Stylist of the Year 2022 finalist

TYPICAL LEVEL DESIGNS LEVEL 1: Solid colour/glitter, simple colour blocking, French, dots, line work, accent nail. LEVEL 2: More colours used, complex French, swirls, marble, animal print, abstract. LEVEL 3: Intricate hand-painted nail art requiring planning and various techniques (for example, different design on each finger), character art, embellishments.

GELPOLISHDESIGN

LEVEL 1: LITTLE DETAILS Entity Colour Couture in I’ll Take It and Is This For Me? £10.95 + VAT each www.thecreativebeautygroup.co.uk Gelish 5-Piece Dotting Marbling Tool Collection £24.99 + VAT www.gsgroupuk.com / www.salon-services.com

Kirsty Meakin Gel Polish in Jodami £14.99 + VAT www.kirstymeakin.com

Effortlessly create a summer-ready mani with a bright coral hue as used by Georgie Smedley Group educator, Catherine Jimenez. Some simple sparkle never disappoints, as shown by Loretta Walker.

Glitterbels Hema-Free Gel Polish in Martini, Please! £7.99 inc VAT www.glitterbels.com

@staceys_nails_newcastle uses Halo Gel Polishes to create this multicoloured French.

Halo Gel Polish in Dubai £5.49 + VAT www.purenails.co.uk

Gelish Gel Polish in Bloom Service £16.99 + VAT www.gsgroupuk.com www.salon-services.com

Glossify Gel Polish in Azure £12.99 inc VAT www.glossify.co.uk

Colour block light and dark shades of bold hues for a mesmerising summer style, as perfected by Shoreditch Nails.

Salon System Gellux in Black Onyx £11.95 + VAT. Available from wholesalers nationwide.

Nailchemy Gel Polish in Utopia £11.99 + VAT www.nailchemy.co.uk

Georgie Smedley Group ambassador, Sophie Donaldson, adds tiny flowers to two nails in this oh-so-sweet look.

We’re dotty about this design by Giorgia Capella, who merges coloured French tips with white dots. Opt for various tones of on-trend hues, as shown in this design by Holly Morris-Last of Hollystic Nails.

Mii Cosmetics Statement Gel Polish in Fuelled By Clean Energy £15.50 + VAT www.gerrardinternational.com NSI Polish Pro Gel Colour in Under Covers £10 + VAT www.nsinails.co.uk

It’s all in the details, as Rebecca Ellis illustrates with this micro black French look featuring a petite evil eye on one nail.

>> The GelBottle Inc Detail Brush £9 + VAT www.thegelbottle.com

SCRATCHMAGAZINE.CO.UK 45

GELPOLISHDESIGN

STEP-BY-STEP: Asymmetric double French

By Bella Pilla, social media & marketing assistant at Izabelle Hammon Ltd

You will need:

Bella Pilla

Gel&Go 2in1 Base & Top Coat £13.50 + VAT Gel&Go HEMA-Free Brush on Gel shades in Mademoiselle, Strawberry Shake and Candy £13.50 + VAT each Izabelle Hammon Vegan Nail Art Striping Brush £3.68 + VAT All products are available via www.izabellehammon.com

1. Following an application and cure of Gel&Go 2in1 Base & Top Coat, apply Gel&Go in Mademoiselle and cure for 60 seconds. For bolder coverage, apply a second layer and cure. 2. Using a Striping Brush, create an asymmetric French tip outline using Gel&Go in Strawberry Shake. Do not cure. 3. Fill in the shape created at the tip using the brush from the bottle and cure. 4. Create a inner tip outline using Gel&Go in Candy. Do not cure. 5. Fill in the shape created at the tip using Candy with a Striping Brush and cure. 6. Apply Gel&Go 2in1 Base & Top Coat to finish and cure for 60 seconds before removing the inhibition layer.

Pricing pointers

Amy Rickaby

“How to appropriately price designs is a hot topic amongst nail techs,” Amy Rickaby, The GelBottle Inc ambassador and team leader, tells Scratch. “It’s not just the design to be taken into consideration – it’s also the experience and skillset of the nail pro.”

Nailchemy brand ambassador and educator, Helen Clayton, agrees that there are many aspects to ponder before setting your prices. “You need to consider overheads like rent, electric, heating or possible travel expense, as well as product Helen Clayton costs (even down to how many lint-free wipes you use), your time, any extra time and product it takes if your client wants nail art, and how much profit you want to make,” she says. Giorgia Cappella adds that it’s important to consider other local techs’ work and pricing. “Compare your prices to nail pros of a similar skill range to you. You don’t want to lose out on potential profit but you also don’t want to offer services that are over or underpriced.” “You must know your worth and price yourself accordingly,” advises Paiwa Drew, Scratch Stars finalist for Gel Polish Stylist of the Year 2022. “Set a precedent from the start so your clients know what to expect.” Paiwa Drew

INK London educator, Toni Larkin, recommends having a display board with examples of the designs you offer and how much you charge for them in your salon space to manage clients’ expectations, as well as showing your price list online. “These designs can be altered in colour, but you will be confident in the finished products and how long they take to achieve,” she says.

Boss Your Profits

Maddi Cook, salon and training academy owner and Scratch Stars Services to the Nail Industry finalist 2022, was inspired to create pricing calculator, ‘Boss Your Profits’, after noticing the huge volume of techs asking for pricing advice in industry Facebook groups. Maddi Cook “I realised that so many of us know our crafts inside out but have never been taught how to run successful businesses,” Maddi tells Scratch. “I’ve polled over 12,000 hair and beauty professionals and over 80% of them said they set their prices by copying others or pulling something out of thin air.” Armed with this knowledge, Maddi set out to create a tool that works out exact prices that beauty pros need to charge based on their goals, overheads and ways of working. “Whether you offer three services or 300, my calculator will calculate every individual price perfectly, personally and profitably. For nail art, more intricate designs take longer and often require more products, and the calculator takes this into account,” she explains. To enrol onto the Boss Your Profits programme, where you can benefit from Maddi’s pricing calculator and pay yearly or once for lifetime access, scan here

Managing price expectations through marketing Through effectively marketing your gel polish services, you can help potential clients to understand your offerings and their cost. This is why Rebecca Ellis includes the level of nail art her designs fall under when promoting them online. “I also include the time taken for the design and its price, as it’s important for clients to see what they are likely to spend if they book with me,” she comments. “My mum used to say, ‘if something doesn’t have a price, you probably can’t afford it!’ and that has stuck with me.” Giorgia Cappella agrees, adding: “A lot of clients expect nail art to be included in the price of a treatment, rather than be an extra cost, so techs should make it clear from the offset if a design includes extra costs and what these are.” To also avoid surprises for clients, Hannah Garbett, director of nail supply distribution company, Nailzilla, states that prices ‘start from’ an amount in her marketing. “This way, you will not feel awkward stating that the cost will be more, should the client request anything extra.” Hannah Garbett

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Maddi also runs a free online Pricing and Money Mindset Masterclass, which you can take part in here

GELPOLISHDESIGN

LEVEL 2: INTERMEDIATE ARTISTRY

Scratch Stars Gel Polish Stylist of the Year finalist, Alisha Grimes, adds intricate floral details to nails to create a typical level 2 look.

Jessica Cosmetics GELeration Gel Polish in Chalk White £17.75 + VAT www.gerrardinternational.com

CND Shellac™ in Artisan Bazaar £13.95 + VAT www.sweetsquared.com

Artistic Colour Bloom £17.95 + VAT www.louellabelle.co.uk

Blue, purple and pink make a wonderful ombré trio, as shown by @_nails_by_megan using Halo Gel Polishes.

Halo Gel Polish in Aruba £5.49 + VAT www.purenails.co.uk

OPI GelColor in Sky True To Yourself £18.70 + VAT www.trade.opiuk.com

Louella Belle ambassador, Laura Chree, creates a bold swirl look using Artistic Nail Design summer shades.

Artistic Colour Gloss in Pinkies Up £12.95 + VAT www.louellabelle.co.uk Tortie nails are ever-popular with clients seeking a chic yet stylish look. This style comes courtesy of Jennifer Seales.

Gelish Clueless Collection £70 + VAT www.gsgroupuk.com / www.salon-services.com Gelish Blooming Gel £16.99 + VAT www.gsgroupuk.com www.salon-services.com

Glitterbels Hema-Free Gel Polish in Hot Hunni £7.99 inc VAT www.glitterbels.com

INK London El Hombre Brush £10 + VAT www.inknails.com

Play with animal print and get creative with colour, as shown by Loretta Walker.

The GelBottle Inc Gel Polish in Pink Lady £14.50 + VAT www.thegelbottle.com

The team at Shoreditch Nails is behind this fierce blue flame design.

Lecenté Jelly Gel Polish in High Tides and Boardwalk £11.99 + VAT www.lecente.com / www.sweetsquared.com / www.ellisons.co.uk

Scratch Stars Gel Polish Stylist of the Year finalist, Charlotte Edwards, opts for a fancy French, adding trendy black and white details.

Get on board with the gemstone nail trend using inspo like this rose quartz style by Paiwa Drew.

Nailchemy Gel Polish in Passion Fruit £11.99 + VAT www.nailchemy.co.uk

Marble designs are a timelessly cool style, as Scratch Stars Gel Polish Stylist of the Year finalist, Jiak King, and Nailchemy ambassador and educator, Helen Clayton, show.

>> SCRATCHMAGAZINE.CO.UK 47

GELPOLISHDESIGN

STEP-BY-STEP: Ombré daisies By Toni Larkin, INK London educator

1. Apply a base coat and two thin coats of INK iLac shade i-184 La Toni Larkin Floridita, curing for 60 seconds between each coat. Apply a coat of Velvet Matte Top Coat and cure for 60 seconds. Using the INK Pigment Applicator Brush, apply a small amount of INK Additions in Audrey at the tip of the nail and carefully work the brush strokes backwards in small steps, each time smoothing back towards the tip. Once you are happy with the look, apply the INK Rock Light Plus Top Coat to seal the ombré. Cure for 60 seconds. Using iLac in i-182 Cadillac and a dotting tool, place several yellow dots randomly onto the nail. Around each dot, using a slightly bigger dotting tool, place five white dots using iLac in i-156 Retort White. Using the INK Artiste Brush, gently pull the centre of each white dot towards the yellow dot to create a teardrop shape, until you have formed a complete flower. Continue to create the petals around each yellow dot, flash curing between each flower to prevent smudging. Once you have created all your flowers, cure for 60 seconds. Add another dot of iLac in i-182 Cadillac to the centre of each flower and cure. Apply two coats of Rock Light Plus Top Coat and cure for 60 seconds. Remove the inhibition layer. Experiment with different base shades as desired.

INK London Artiste Brush £10 + VAT www.inknails.com

Application advice Technique “Immaculate gel polish application comes down to great nail prep and a smooth base,” explains Giorgia Cappella. “The base application, if not flawless, will affect the way gel polish sits on top.” “Product control and thin application are crucial when using gel polish,” adds Jiak King, Scratch Stars finalist for Gel Polish Stylist of the Year 2022. “The first layer Jiak King should not be applied too thick to avoid flooding, while the second layer requires a gentle touch to avoid leaving pressed out brush bristles.” When applying these layers, Georgie Smedley Group educator, Catherine Jimenez, uses as few strokes as possible, to avoid overworking the product and making Catherine Jimenez application harder. Gel Polish Stylist of the Year finalist, Charlotte Edwards, adds that capping the free edge and getting close to the cuticles and sidewalls without Charlotte Edwards touching the skin is key, as is tidying up the skin around the nails before curing.

48 SCRATCHMAGAZINE.CO.UK

Tools “Good tools are vital so make sure your brushes are in good condition – frayed or bent art brushes will only make your job harder,” advises Toni Larkin. But it’s not just your brushes that need to be in tip-top condition. “Using highly pigmented gel polishes will mean that designs look colourful and crisp without you having to build up layers of product, which often makes nails look and feel bumpy,” adds Giorgia Capella. So, which tools are key? “A nail art liner or detailer brush is best for perfecting application around the cuticles and sidewalls, helping you to get closer while painting,” says Jiak King. “A gradient or angled brush is also good to clean around the cuticles,” adds Charlotte Edwards. Time “Nail techs often feel under pressure to create flawless gel polish designs in less than an hour, and Nicola although this may be Hammon-Molloy possible, always allocate enough time that you don’t feel pressure to rush,” says Nicola Hammon-Molloy, sales and marketing director at Izabelle Hammon Ltd. Scratch Stars finalist for Gel Polish Stylist of the Year, Alisha Grimes, agrees. “Quality nails don’t come from rushing,” she says. “Take time to give aftercare advice to clients, too, as this is just as important as what you do in the appointment.”

INK London iLac in i-184 La Floridita £8.33 + VAT www.inknails.com

Sourcing inspo when a client gives free rein “I take inspiration from my clients’ interests, and often try new ways of adapting a design or pattern they love to give Michaela Philips it a new twist,” says Michaela Phillips, Pure Nails Halo VIP. Also take note of the client’s skin tone and what you regularly see them wearing, advises Giorgia Capella, emphasising the importance of using the client as your muse rather than designs you want to practice. “Try and excite them with a style they haven’t had previously, but that also isn’t overwhelming if they haven’t had much art before.”

“I always tag the brands whose products were used in each design when I Alisha Grimes post them on social media,” comments Alisha Grimes. “I also highlight the skill, time and product required to create the design and so why it costs what it does.”

GELPOLISHDESIGN

LEVEL 3: DETAILED DESIGN Artistic Colour Gloss in Mix It Up £12.95 + VAT www.louellabelle.co.uk

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NSI Polish Pro Gel Colour in Satin Sheets £10 + VAT www.nsinails.co.uk Satisfy multiple client design desires in one go with a mismatched set like this by Halo VIP, @nailtech_lucy. Charlotte Edwards is behind this bespoke character and floral look.

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Glitterbels Hema-Free Gel Polish in Pearl’s Dream £7.99 inc VAT www.glitterbels.com

Sure to delight any Disney fan, Jiak King embraces her artistic freedom with this funky 101 Dalmatians design.

Alisha Grimes demonstrates a whole new world of gel polish artistry with this Aladdin-themed set.

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This pretty design by Paiwa Drew is inspired by porcelain.

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STEP-BY-STEP: Giraffe design

By Magda Gniewek, Magnetic Nail Design expert educator 1. Prep the nails, apply a light gel polish shade for the base and cure. Sketch the giraffe shape and fill in with Magnetic Gel Polish in Champagne Yellow. Cure for 30 seconds. Paint the eyes using Magnetic’s Inner Warmth and nostrils with Blackest Black. Cure for 30 seconds. Add the first layer of shading to the face using Magnetic’s Glass Gel Polish in Amber and cure for 30 seconds. Using Glass Gel Polish in Brown, create a few spots and darken the first shade. Cure for 30 seconds. Darken the edges of the previous shades using Magnetic Gel Polish in Spiritual Awakening. Add a small amount of Magnetic’s Pineapple shade between the spots and with Whitest White, create light shading around the eyes and nostrils. Cure for 30 seconds. Paint the nail around the giraffe using Magnetic Gel Polish in Grapefruit and cure for 30 seconds. Mix Glass Gel Polish in Green and Gel Polish in Kiwi to paint leaf details and cure for 30 seconds. Finish with Magnetic’s Extreme Matte Top Gel. After 60 seconds of curing, use the White Liner Gel to add details in the eyes and cure again.

Magda Gniewek

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5. 6. 7.

Magnetic Nail Design Glass Gel Polish in Amber £14.80 + VAT www.magneticnails.uk

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TECHTALK

Riding

High

Meet mobile nail tech, QUYNH NGUYEN, who’s swapped her car for an eco-friendly bicycle & is reaping the benefits across London

he impact of the beauty industry on the environment is a hot topic of discussion, owing to the sector’s plastic packaging problem and only small-scale sustainability transparency. Yet one nail pro from London is doing her bit to reduce her carbon footprint – by cycling between client appointments.

For gel polish specialist, Quynh Nguyen, protecting the environment is of the utmost importance, and she sees her ecofriendly mode of travel as a way to tackle the climate crisis. “Bicycles produce zero emissions and provide a long list of societal and economic benefits,” she reveals. “I believe they are one of humanity’s greatest hopes for a shift towards a zero-carbon future.” But from whom did she get the idea to get on her bike with her kit bag? “My partner, who loves cycling and the environment, has been cycling to work every day for 20 years. It helps him stay strong and healthy and prevents pollution,” Quynh explains. “He bought me a bike when I started my business. Before I began to cycle, I signed up for free cycling lessons from the council to gain confidence on the road, which I found extremely useful. “There are many advantages to offering an eco-friendly mobile nail service. It’s attractive to clients, cheaper than renting a chair or owning a space, offers health benefits, and helps the environment,” Quynh reveals.

“Insurance, petrol and parking are getting more expensive, and bikes have minimal costs, too.” Expanding on the health benefits, Quynh shares: “Traditionally, the role of a nail pro involves sitting all day. Lower back problems and sciatica are common and cycling can help reduce these risks. Time lost while you are waiting in bad traffic when you have a client waiting can be extremely stressful. Cycling through small, peaceful roads is quicker and you can reap the benefits of fresh air.” And Quynh doesn’t just help the environment; she has been working to inspire youths of the Young Lewisham Project to take a leaf out of her book and start their own nail business – with ecofriendly considerations. A hit with budding nailists and clients, Quynh reveals: “I found that my clients have been highlighting my business in a local Facebook group,” she smiles. “Many say that I have inspired them to get a bike of their own, to cycle to work or to ride with their children.” /tiptotoe.se

@tiptotoe.se

Quynh at the Young Lewisham Project

“There are many advantages to offering an eco-friendly mobile nail service. It’s attractive to clients, cheaper than renting a chair or owning a space, offers health benefits, and helps the environment.” 52 SCRATCHMAGAZINE.CO.UK

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THE FORCE

OF THE FEDS SUE DAVIES shines a spotlight on issues of modern slavery & what to do if you spot the signs

MODERN SLAVERY & THE NAIL INDUSTRY

odern slavery and its perpetrators bring a dark side to the nail industry and it’s a tough subject for any nail professional to navigate. It’s an elephant in the room and runs parallel to the professional industry, yet it’s operated in plain sight due to the public’s desire for a quick, cheap nail service and authorities that can’t see that this is not the industry norm. So, what is modern slavery and why do we, as professionals, need to be aware of what makes a nail bar a concern? There may be issues behind-the-scenes at your local non-standard or discount nail bar. We absolutely cannot generalise that all non-standard venues deal in human trafficking and slavery – some just operate differently to you and non-standard salons can be owned and managed by any ethnic group or nationality. A nail bar operating as part of a criminal network is not part of the professional industry, and should not be recognised as competition. These criminal nail bars make money by exploiting workers to clients that are blind to their methods.

earning money to send home to their families. Evidence from the National Crime Agency* has found that in some circumstances, these young people are held under coercive control with threats of violence by gangmasters who put them to work in high street nail bars, where they are trained by colleagues who have worked there longer and learned their skills in the same way. BBC documentary, The Prosecutors, showed several prosecutions under the Modern Slavery Act 2015. It unveiled parts of a national network allowing movement of these young victims when necessary to their needs. They live in poor and often overcrowded accommodation, often with a fire risk. There is dedicated training available via Unseen, a UK charity that provides safehouses and supports survivors of trafficking and modern slavery. This training supports first responders who discover these houses of multiple occupancy and go on to report to the appropriate authorities.

SLAVERY STATISTICS

MODERN SLAVERY DEFINED

A statistic bulletin published by the government** on 12 May 2022 revealed there were 3,777 potential victims of modern slavery reported in the UK in the first three months of 2022; an all-time high. Note: this figure is not exclusive to one nationality or nail bar workers.

‘Victims of modern slavery can be any age, gender, nationality and ethnicity. They are tricked or threatened into work and may feel unable to leave or report the crime through fear or intimidation and may not realise they’re a victim.’ The definition varies slightly between the UK’s four nations but is fundamentally similar.

Until this last year, Vietnamese victims have been in the top three in the information supplied by the National Crime Agency*. In the most current data, Vietnamese-claimed nationals are now fourth on the UK list. Less recent data shows that in 2019, a total of 484 Vietnamese-claimed nationals were treated as trafficked, modern slaves; many of whom were found in nail bars that had been reported by public agencies or via the National Referral Mechanism (NRM). The NRM is a framework for identifying victims of human trafficking or modern slavery, which ensures they receive appropriate support.

It’s a broad scope and the industry has bore witness to a number of young people of Vietnamese nationality arriving in the UK through human trafficking networks, under the misconception they will be

Evidence from the National Crime Agency* supports what we know anecdotally; that some high street nail bars are not what they seem. I hasten to add that this is not a generalisation of the

The Metropolitan Police states: ‘Modern slavery is the illegal exploitation of people for personal or commercial gain. It covers a wide range of abuse and exploitation including sexual exploitation, domestic servitude, forced labour, criminal exploitation and organ harvesting.

54 SCRATCHMAGAZINE.CO.UK

SCRATCHCOLUMNIST Vietnamese nail community, as many work to provide services legitimately and uphold the appropriate qualifications, insurances and business responsibilities. However, the reality for this industry is that there’s an international network of gangmasters targeting young, Vietnamese females, running human trafficking networks and bringing modern slavery to the nail industry. Some other areas supported by these illegal activities are hand car washes, sex work, county lines drug rings and domestic service. Evidence provided by the National Crime Agency* directs to a high number of UK, Albanian, Eritrean and Eastern European victims fulfilling these unfortunate roles. The lists of nationalities affected are long and there appears to be a target group for different types of exploitation. It’s tough talking about the realities, but perhaps it’s time that we looked to what we can do to tighten up the industry and change perception.

WHAT CAN WE DO?

“A nail bar operating as part to link such an innocuous service with such serious The result? People talk about it for a few of a criminal network crimes.” days and don’t do anything about it. is not part of the Members of the public see cheap prices and professional industry, don’t stop to recognise that they are funding criminal gangs who traffic young girls under false and should not be pretences. They don’t realise that the reason the tech doesn’t speak may not be because they are recognised as diligently working; but because they may not speak competition.” English or have been threatened not to talk to anyone.

• Recognise the signs and not misrepresent the workers or business. • Use the right language and do not make sweeping statements about the, often wrong, ethnicity of salon owners and their workers. There is a common term associated with non-standard salons used widely, which may be construed as a racist comment and should not be tolerated. • Make a stand and provide clients and others with the right information, along with the signs to look for. • If you see the signs – report the business.

Here are some signs to consider; but remember – seeing one of these exclusively may not necessarily mean there is an issue, so be mindful: • Cash only • Walk in service – no bookings • Workers avoiding eye contact, appearing frightened or hesitant to talk to strangers • Signs of physical or psychological abuse, such as untreated injuries, anxiety, agitation or appearing to be withdrawn and neglected • Young SE Asian workers (usually female and usually Vietnamese) • Male dominated management • Poor English/no conversation • Multiple workers working on one client • Poor standards of professional practice • Poor standards of hygiene • Non-standard or diverted products • Working and living at the same address. We occasionally see modern slavery in the nail industry rear its head in the national or regional press, but it rarely gains much traction. For example, in January 2020, The Guardian’s Amelia Gentleman wrote an informative piece*** on the ‘real cost’ of the £10 manicure. She joined a police raid in Peckham, south east London where three people were arrested on human trafficking charges and four frightened young people were taken to a council-run reception centre for assistance. She writes: “It is easier to associate cannabis farms and brothels with exploitation. Operating in plain sight, nail bars seem more improbable fronts for modern slavery; it is very hard

There are, unfortunately, few convictions in relation to nail bar modern slavery and trafficking, but that doesn’t mean it isn’t happening. We, as professionals, can spot the signs more easily than a member of the public. We know when a salon setup is not running professionally. These nail bars are not legitimate businesses; they are not employing professional staff or working to the standards that most of us work to. They are under the radar of many authorities, they have been known to use low quality and fake products, to be involved in product diversion and more. Anecdotally, there is also suggestion of fake certificates or fraudulent use of professional Ofqual certification in licenced areas, which then allow them to operate in plain sight with the blessing of naïve local authority officers. We all hold responsibility, as UK citizens, to notify the authorities if we believe there is human trafficking or modern slavery occurring anywhere. It could be a worker in a nail bar, a domestic slave, or a sexually exploited victim. You won’t be in trouble for reporting a genuine concern; this should not be seen as professional jealousy or business rivalry and with Unseen’s helpline you can report anonymously. How do we do something? There are multiple agencies that can intervene. If you’re concerned about any nail bar worker, then contact your local authority, the National Crime Agency or Unseen. The departments in a local authority that may assist are Trading Standards and Environmental Health and Planning and they have rights of entry under laws relating to health & safety, planning, environmental health and housing. Interventions may relate to the working premises and/or the accommodation provided by the gangmasters. When you’re out on your local high street and if you notice multiple signs of modern slavery, do something about it. Start protecting the victims – they may just need your help. If you suspect modern slavery, report online at www.modernslaveryhelpline.org or call 08000 121 700. You can also call the Police on 101. In an emergency always call 999.

* www.nationalcrimeagency.gov.uk – Modern Slavery & Human Trafficking National Referral Mechanism Statistics ** www.gov.uk - Modern Slavery: National Referral Mechanism and Duty to Notify statistics UK *** www.theguardian.com – What does your manicure really cost? The unvarnished truth about nail bars

www.the-fnp.com

/TheFNPUK

@the_fnp_

SCRATCHMAGAZINE.CO.UK 55

NAILSCENE

BRAND

WAT C H

Get to know the names behind companies & brands that are attracting attention across the nail & beauty scene Painted ‘N’ Posted Alongside completing her university dissertation in spring 2020, Molly Bourne created press-on nails, finding the process to be an outlet for her creativity. “I had bought gel polishes, tools and nail tips, but couldn’t find anything to suitably mix the polishes on or hold the pools of colour that I needed for my designs,” Molly explains. “I soon started making nail art palettes – and haven’t stopped making them since!” The talented creative then expanded her handy range, introducing clipboards, soap dispensers, storage boxes and magnetic nail tip stands. “The trays paired with the rests are most popular. They’re ideal for holding manicure tools and are available in a variety of sizes,” she enthuses. “The products are made from resin and are easy to clean, which is useful when preparing for the next client.” Holding a first class degree in marketing, Molly is no stranger to effective branding. “The packaging is inspired by the Painted ‘N’ Posted brand colours; lilac and black. All products are hand-wrapped in lilac tissue paper and black ribbon,” she explains. “The business is small, independent and UK based and all products are made in-house. Packaging products and moulds are sourced from other independent businesses, so supporting us shows support for many! “The aim of Painted ‘N’ Posted is to provide quality products alongside great customer service and an enjoyable shopping experience.” www.paintednposted.com

@paintednposted

The Nail Brand Victoria Marie Page created The Nail Brand in March 2022 after seeking a business venture to work harmoniously around her family life. “My daughter has been a victim of bullying and The Nail Brand means I can be at home when I need to be,” Victoria explains. The brand offers an abundance of nail art products; from stickers to chromes and flakes, glitters to angel paper and nail art brushes. “I can grow the brand at my own pace and my daughter loves to help out; mixing glitters and creating the names of some of the products.” Victoria has been immersed in the beauty industry since 2006 and has a particular passion for nail artistry – alongside plenty of sparkle. “I have used so many brands over the years, but I wanted to create my own,” she beams. “I love to mix glitter and create unique shades. The Nail Brand is cruelty free and offers high quality, affordable products.” The brand’s packaging is pink and rose gold to reflect a classy, elegant feel. “The rose gold lids on the pots make the metallic labels stand out,” Victoria continues. “My daughter designed the logo for me, then a designer refined it and made it metallic.” When quizzed on her favourite aspect of owning her own brand, Victoria comments: “I love interacting with customers. Sharing their work and seeing them use the products and enjoy them as much as I do is amazing. I love that I am able to be more present for my daughters, and hope that they will take over the company one day.” www.thenailbranduk.com

56 SCRATCHMAGAZINE.CO.UK

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NAILTALES

e f li

My other

CALLIE ILEY chats to three pros who each juggle their nail career alongside another exciting role

NIKKI BOULTON – THE PRODUCT CREATOR Session manicurist, Nikki Boulton, started a second business; creating beautifully shaped wax crayons for children, while the nail industry was under lockdown restrictions. Initially keeping her venture under wraps, ColourMe Lincoln rapidly grew in popularity, and Nikki gained over 5,500 followers on Instagram in her first year of business. The business is focused on creating sustainable resources for education and play to help support the development of a child’s fine motor skills. Products include themed crayons; from custom name sets to farm, weather and woodland animal boxes, alongside stencils, flashcards and counting boards.

“My ColourMe role shares similarities with my nail tech role,” Nikki reveals. “Both require a good eye for colour and plenty of creativity, which I love.” Both professions have also led to exciting magazine opportunities. “I’ve worked on some incredible editorial shoots throughout my nail career, and ColourMe was featured within The Green Parent magazine. It’s humbling that just a few years ago I was seeing my nails in magazines, and now my crayons are featuring in print, too!” Nikki is witnessing greater demand for session nail techs on photo shoots now that Covid-19 restrictions have lifted, and she is managing her time so she can accommodate this work alongside her ColourMe role and appointments for regular nail clients. “While my nail role finishes when my last client walks out of the door, I do often find myself packing ColourMe orders until the early hours of the morning,” she admits. However, the challenges of managing life as a tech and business owner have not affected Nikki’s positive outlook, as she encourages other nail pros to follow their dreams outside of tekking. “It’s important to embrace what you love; a role that drives you, but doesn’t need to take up all of your time, so you can manage other businesses,” she advises. “Don’t be scared to do something completely different to nails, as there can be enough room for both roles. Always be you!” www.colourmelincoln.co.uk @Nikkidrury89 / @colourmelincoln

REBECCA EVANS – THE DENTAL NURSE Gel artist and nail tech, Rebecca Evans, works part-time as a qualified dental nurse alongside running her nail business, Gel Nails By Becca. She began an apprenticeship in dental nursing in 2013, and on qualifying she furthered her studies to include intravenous dental sedation, but she has always professed a passion for nail styling.

Although Rebecca’s two career paths seem worlds apart, she reveals that there are similarities between the two. “Working in a clinical setting is very similar to nails in terms of the importance of keeping the space tidy and organised, and maintaining optimum hygiene levels. My work as a dental nurse has definitely had a positive impact on the way I keep my salon,” Rebecca adds. “The key difference is in the creative side that my nail tech role provides. I studied art and have always been a creative person, full of big ideas.”

“I love making people feel good and getting creative with nail art designs, so I attained a nail qualification and set up a home salon,” she shares. “I wanted to incorporate nails into my life when possible, and my nail role is an outlet for my creative side.’

Noting the surprised reactions of others when they find out about her two professions, Rebecca explains that it makes for an interesting conversation. Currently working as a dental nurse two days a week following the birth of her child, Rebecca has no plans to give up on

58 SCRATCHMAGAZINE.CO.UK

NAILTALES

LAURA PRIGG – THE RETAIL MANAGER Laura Prigg has spent her working life in the retail industry, progressing from Christmas temp to store manager at Yankee Candle. She began creating custom press-on nails at the end of 2019 under the brand name Basic Witch Nailz. When lockdown hit and all nonessential retail shops were closed, Laura found herself furloughed for most of 2020. This led her to invest more time into her press-on nail business, which quickly gained pace, and train as a nail technician. “I found myself feeling the most inspired and impassioned that I had for a long time,” Laura explains. “It was an easy decision for me to train to become a nail tech, as the freedom to create that comes with being self-employed is amazing. That being said, the financial pressures can be heavy. I’m a mum, so need to not only support myself, but my family. Having another job has allowed me to push forward in my nail career without extra financial worry.” Organisation and flexibility are essential in both of Laura’s roles. “Diary management has become my specialty, as it’s much like creating a schedule for my retail team. In the store, I need to be quick when reacting to a situation and with tekking, I need to be flexible with my clients,” she reveals. “Sometimes one does interfere with the other, but I am always prepared for the unexpected. In both jobs, I meet all kinds of people and hear so many different stories.” Laura explains that she’s always met with support when people discover the two sides to her life. “So many techs start out in a different career and once you find the nail community, you quickly see how supportive it is,” she says. “The reaction I get from customers in the store is great. My nails are always a great conversation starter, and customers are shocked to find out I do them myself,” Laura beams. “I think some people do assume that tekking is just a hobby, but it’s also a great advert for what I do, especially when some of my team members are also clients!” Looking to the future, Laura plans to gradually move towards tekking on a full-time basis. “I’d like to start taking a step back from retail as I feel I’m getting to a place where I’ve accomplished what I have set out to do. Nail styling is a new challenge to conquer. There is fear and excitement in starting from the bottom again, but I can’t wait to start setting and smashing more goals.” Laura stresses the importance of taking a break when needed, telling Scratch that working two jobs can be difficult to maintain. “I am just one person, and I have learned that it’s important to check in with myself and know my boundaries,” she says. “‘No’ is not a bad word and I need to manage expectations. “Take support whenever it is offered and always trust your gut,” Laura smiles. “I have met some of the most incredible people through nails and it’s so exciting to see how many of us are navigating our journeys and achieving our goals.” @basicwitchnailz

either profession. “I’d love to keep building my client list up to a point where I am able to add a few more nail appointments in the week,” she comments. “I really enjoy the variety of both jobs. “My advice to other nail techs wanting to work in another industry is, go for it! I feel that quite often, we are encouraged to choose a path and follow it throughout our entire lives until retirement, but we don’t have to go through life doing just one thing,” she suggests. “If you are motivated, have multiple skills and want to use them, then don’t let them go to waste. We spend so much of our lives at work and we all deserve to feel enjoyment and be proud of what we have achieved.” /gelnailsbybecca

@gelnailsbybecca

SCRATCHMAGAZINE.CO.UK 59

SCRATCHCOLUMNIST

JUST ADD

20/21 WINNER

ABOUT ANNABEL

Annabel Maginnis studied fashion and make-up artistry in London before moving into the nail world in 2015. Her notable creative flair in the field saw her Instagram following skyrocket. Fuelled by momentum, she opened her own salon, Nails By Annabel, in Newcastle, and in 2017, supported by husband, Elliott, the duo launched Glitterbels – a professional range of nail products. In 2021, the business was awarded the Scratch Stars Shooting Star Award based on its growth, popularity and provision of education and products for pros.

www.nailsbyannabel.co.uk /Nailsbyannabelm & /GlitterbelsbyAnnabel @nails_by_annabel_m & @glitterbels /Nailsbyannabelm & /Glitterbels 60 SCRATCHMAGAZINE.CO.UK

r e t t gli Help your business sparkle & nail designs shine with advice & inspo from ANNABEL MAGINNIS, co-founder of Glitterbels

Big decisions call for careful considerations

hen looking to change brand, add a new one to your repertoire or upskill, it’s imperative to consider the quality and reputation of the products and training offered. Most nail brands offer training alongside the sale of their products to ensure that correct and safe application is taught to students. Every brand is diifferent and involves different prep methods, application techniques and cure times, so it’s vital to “This is your understand these to support career and your business, the longevity and safety of your nail services. so learning from someone who

inspires you and makes you products, support, We all know that learning and perfecting feel that you can take on the marketing materials nail services is not as and education. Take world will help you easy as some clients refresher courses yearly may assume. Support to iron out any bad achieve your goals from your chosen brand or habits and keep your nail educator before, during and knowledge up to date. more easily.” after training not only helps you produce better work but can also help you Colour range is also important to consider feel more at ease on your learning journey. when choosing a brand. Regular clients may seek varied nail styles and shades, If a course piques your interest, I advise speaking which means you will need to keep on to the educator or team before you book to top of the latest trends and know how to decide whether the training is a good fit for your create their chosen designs using your needs and learning style. Remember, this is brand of choice. your career and your business, so learning from someone who inspires you and makes Brands should be on hand to help you on you feel that you can take on the world will your career path; we’re all in this wonderful help you achieve your goals more easily. industry together! So do your research, ask questions and stay focused. When choosing a brand to train with, consider what it offers in terms of

Annabel x

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TECHSPOTLIGHT

READERS GALLERY Aspiring salon owner, NARA KAY POWELL, shows off her slick & stylish nail handiwork

62 SCRATCHMAGAZINE.CO.UK

TECHSPOTLIGHT

Name – Nara Kay Powell Age – 34 Business name – Glammertized Location – Maidenhead, Berkshire Time in nails – 9 years Trained with – I gained my nail qualification in Jamaica and am a brand ambassador for Glitterbels. Favourite products – I have been using the Glitterbels brand for a number of years and love its products; they meet all of my needs and my clients love them. Glitterbels has my heart!

Favourite technique – I love creating embossed nail looks by adding acrylic powder on top of cured gel polish. It offers an eye-catching textured effect. Favourite nail design – Any ombré style puts a huge smile on my face! Ombré designs can be both chic and classy yet edgy and fierce. The style is so versatile. Career ambition – I want to own a chain of Glammertized salons in locations all over the world. A girl can dream! Who do you admire in the industry? I look up to so many techs for different reasons, but Chaun Legend’s work and career success is really inspiring. I hope to meet him one day. /Glammertized

@glammertized

SCRATCHMAGAZINE.CO.UK 63

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The

GREEN Nailympia BEAUTY ®

BREAKOUT

Rooms

COMPETITION

LONDON 2022

The N ational M assage C hampionship RECOGNISING PROFESSIONALISM GLOBALLY

Autumn’s biggest beauty event

Get your tickets! OLYMPIABEAUTY.CO.UK

FOLLOW OLYMPIA BEAUTY @olympiabeautyuk

@olympiabeauty

BUSINESSMATTERS

A platform

for profit

Build your business profile, tackle challenges & promote positivity with a helping hand from wellness & brand coaching platform, Inner Beauty Growth. REBECCA HITCHON gets the scoop…

he pandemic, while being a time of hardship for the beauty sector, saw the evolution of organisations striving to support the industry in its ‘new normal’. Inner Beauty Growth, an online training platform and community for beauty professionals, was one such company – and can help transform aspects of a business in just 30 minutes. Founded by US college friends, Erica Schlabach and Kate Habegger, Inner Beauty Growth is a result of the pair recognising that their combined skills could benefit pros and safeguard businesses for the future. Erica is a nail tech, educator and owner of professional nail product manufacturer, Erica’s ATA, and Kate Habegger was previously a social worker for a mental health agency. “Erica’s connections with beauty professionals globally and my perspective from working in support roles combine to

Inner Beauty Growth’s course offerings

Erica Schlabach & Kate Habegger

support a healthy work-life balance for those in the beauty sector and help them to thrive,” Kate tells Scratch. “A beauty pro’s work is focused on helping others and it can be easy to ignore what their business requires to succeed in this industry in the long-term,” she continues. “By receiving coaching, they can better manage the time, emotions, priorities and boundaries that impact their profit and overall business.”

Instagram.com/innerbeautygrowth

Kate, who is both a coach and director at the company, explains that during the development of Inner Beauty Growth, time was taken to talk to pros about their greatest needs. “From our research, top issues we found include creating and maintaining boundaries, preventing burnout due to not prioritising self-care, and confidence: three areas that Inner Beauty Growth’s courses tackle,” she says.

“A beauty pro’s work is focused on helping others and it can be easy to ignore what their business requires to succeed in this industry in the long-term.” 66 SCRATCHMAGAZINE.CO.UK

1. Build Confidence to Build Your Business 2. Maintaining Boundaries 3. Creating Positive Client Experiences 4. Finding Motivation 5. Engage Authentically with Clients 6. Finding Financial Freedom 7. Dealing With Difficult Clients & Co-Workers 8. The Importance of Self-Care 9. Discovering Your ‘Why’ 10. Preventing Burnout The courses are accessible online, ready to complete at the user’s convenience, and can be carried out on a computer or mobile phone. “Each course lasts no more than 30 minutes to provide material in a way that is easy to understand and absorb, valuing your time. Along with the courses, you also receive free informative PDFs which can be printed or saved to be used at any time,” Kate reveals. “When you complete a course, you receive a pin, too, which you can wear as a badge of honour on your apron. Clients will love that you have taken the time to invest in your emotional wellness,” she continues. Inner Beauty Growth also offers free resources to help you kickstart an action plan for growth, from newsletters with top tips to a 3-3-3 Self-care Plan and a SMART Goal Worksheet, available on the company’s website. www.innerbeautygrowth.com /innerbeautygrowth @innerbeautygrowth

NAILCOMPETITION

The only awards for the UK nail industry

MEET THE JUDGES

PART 2

Meet the esteemed aficionados judging this year’s business, media & education categories in the UK’s most prestigious nail industry awards… HELENA BIGGS REPORTS It’s almost time to reveal the winners of the Scratch Stars Awards 2022 – and what an amazing journey it’s been! Last month, we showcased the judges that assessed finalists in the technical and artistic categories – and this month, we’re shining the spotlight on the industry experts deliberating over the media, business and education awards. We’re delighted to welcome judges from all corners of the beauty sector to offer a variety of perspectives on the finalist submissions. Since their initial entry, some finalists have been mystery shopped, others have had to submit further information, and some have prepped video content – all with the goal of being crowned a Scratch Star. With the judging period closing early this month, it’s then down to team Scratch to tot up the scores and get set to announce a winner in each category at the Scratch Stars Party on Sunday 24 July. And all our judges and finalists will need to focus on is hotfooting to London to celebrate their success! Want to check out the finalists? Visit www.scratchmagazine.co.uk/scratchstars

THE CATEGORIES

The judges listed will assess up to two categories each from the following list:

Educator of the Year Nail Salon of the Year Nail & Beauty Salon of the Year Home Nail Salon of the Year Nail Team of the Year

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Mobile Nailist of the Year Social Media Star of the Year The Nail Sector Visionary Award The Services To The Nail Industry Award The Shooting Star Award

SUE DAVIES representing

Sue is deputy chair & director of information at The FNP. A nail and beauty veteran of 20 years, she has worked within trade association management and international competition management, with many years as a judge and educator. Sue is a Scratch Stars award-winning salon owner, writer and recognised industry advocate. She scooped the Scratch Stars Award for Services to the Nail Industry in 2017. As deputy chair of The FNP, she supports nail professionals with information and hosts the Inspiring Salon Professionals podcast, covering everything from starting your career to opening your first salon. www.the-fnp.com

/TheFNPUK

@the_fnp_ & @_sue_davies

NINA TAYLOR Specialist model, brand ambassador & consultant, TV presenter & beauty writer Nina Taylor is regarded globally as the most successful hand and body model, boasting supermodel status. Her £2million insured assets have appeared in some of the most iconic global advertising campaigns. As a brand ambassador, Nina shares her expertise in nailcare and beauty to TV audiences worldwide; and has also received further recognition as a beauty judge, public speaker and magazine columnist. @ninataylorofficial

NAILCOMPETITION MARIAN NEWMAN BEM

LESLEY BLAIR MBE

representing

Forensic scientist turned nail guru, Marian is a nail veteran of 30+ years and has worked in almost every area of the industry, from running a salon and taking educator status to acting as a nail consultant for some of the largest nail companies in the UK. She has been involved in the development of vocational standards and written definitive guides for budding nail practitioners. Marian is renowned for her fashionforward nail styling and session work (with over 70 British Vogue covers to her name) and she is recognised for her contributions to nail education and standards. As chair and co-founder of The Federation of Nail Professionals, Marian works to advise members and project the voices of nail professionals at higher levels. Author of seven textbooks, including The Complete Nail Technician, Marian also serves to inform via Nail Knowledge, an online education platform. Marian is sought after for her expertise as a judge for competitions including Nailympia and was awarded the Scratch Star for Services to the Nail Industry in 2013 and Lifetime Achievement Award in 2021. She pioneered a course with Mastered to help progress careers in the session world and is on the advisory board of the British Beauty Council. Marian has been awarded the British Empire Medal for ‘Services to the industry during Covid-19’.

CEO & chair, BABTAC & CIBTAC Lesley Blair became chair at BABTAC and CIBTAC in January 2018 after a six-year stint on the BABTAC and CIBTAC council and 20 years as a CIBTAC examiner. She makes it her mission to ensure our industry continually raises its level of professionalism while championing fit for purpose qualifications. She holds teaching, assessor and expert witness qualifications and spends time as a CIBTAC examiner, recognising the value and insight it provides at ground level. Lesley has worked tirelessly to ensure the values and objectives of both BABTAC and CIBTAC continue to be maintained; from leading the call for self-regulation in the UK and ensuring students are informed on how to recognise the importance of world-class qualifications, to supporting and promoting responsible therapists and businesses in the sector which ultimately ensures the safety of consumers. During the pandemic, Lesley was a key member of the taskforce and working group that worked closely with the Department for Business, Energy & Industrial Strategy (BEIS) as it developed safer working guidelines for close contact services. Lesley provided valuable insight into the workings of the sector and offered innovative and creative solutions in the face of continued challenges and obstacles. As a direct result, BABTAC was appointed to sit on the first recognised sector body for personal care services within government, with Lesley appointed as the BABTAC representative. Last month, she was recognised with an MBE in the Queen’s Birthday Honours List. www.babtac.com

www.mariannewmannails.com / www.the-fnp.com Marian Newman & TheFNPUK @mariannewman & @the_fnp_

/BABTACofficial

@babtac

RICHARD LAMBERT Chief executive of the NHBF

HELENA GRZESK MBE COO at the British Beauty Council A true industry leader, Helena has over 20 years’ experience in the spa and wellness sector and is the chief operating officer at the British Beauty Council. In 2022, she was awarded an MBE in the Queen’s New Year’s Honours List for her contribution to the personal care sector and for aiding the ‘bounce back’ of beauty throughout Covid-19. As COO, Helena works closely with key industry stakeholders, including government departments and business leaders, to champion the economic and social value of the personal care sector as well as its key role in the UK’s creative and cultural character. Through her work with the BBCo, she represents the voices, opinions and needs of the industry. She is the mental health lead at the Council and in 2021 co-authored The Effects of Personal Care Services on Mental Health & Wellbeing. She also holds the role of public affairs and policy consultant at the UK Spa Assocation. www.britishbeautycouncil.com /BritishBeautyCouncil @britishbeautycouncil

Richard Lambert is chief executive of the National Hair and Beauty Federation (NHBF). He was previously chief executive of the National Landlords Association, and before that, of the British Woodworking Federation. He and the NHBF team are instrumental in supporting hair and beauty professionals with policy notes, employment advice and practical resources to aid their business. Richard began his career as a parliamentary civil servant in the House of Commons, where for over 10 years, he worked on Select Committees, various aspects of the legislative process and interparliamentary affairs. Following a brief spell in commercial lobbying, he moved into trade associations, spending five years as the policy director covering residential issues at the British Property Federation. In 2019, Richard received the Trade Association Forum’s Best Practice Award for Outstanding Contribution and the Association Excellence Silver Award for Best Leadership. He is a Fellow of the Institute of Association Leadership and of the Royal Society of Arts, a Freeman of the Company of Communicators, treasurer of the Trade Association Forum and a former chairman of the national training organisation, Housing Potential. www.nhbf.co.uk

/nhbfsocial

@nhbfsocial

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NAILCOMPETITION ALEX FOX

DAISY KALNINA

Nailympia Competitions director

representing

Alex Fox has been a journalist since 1993 and worked on the first UK trade nail magazine, Nails Plus, in 1998. Five years later, Alex co-founded Scratch magazine and introduced the first consumer nail title, Gloss. She launched Scratch Middle East in May 2014, specifically aimed at the United Arab Emirates market. In August 2021, Alex retired from her role as editor-in-chief at Scratch to focus on and administer the brand’s sister organisation; Nailympia Competitions – the biggest global nail competition organisation. It currently boasts competitions in four locations; London, Orlando, Germany and Mexico. A passionate industry individual, Alex has a talent for inspiring techs to explore their skills and creatively shape this exciting, ever-changing sector. www.nailympia.com /Nailympia @nailympiacompetitions

DARA GOOLSBY

Daisy began her career in her own home, having been a part of the nail industry since she was 15 years old. After years of owning a successful nail salon in Brighton, she felt there was a gap in the market for a longer-lasting, creative-focused gel polish range. A painter in her spare time, Daisy craved the opportunity to create art on nails in the same way that she did on canvases and craved longer-lasting results, meaning fewer nail repairs and more returning customers. So, she created her own brand! Daisy is the CEO of The GelBottle Inc,‘ Peacci and The GelBottle Academy, selling gel polish, nail polish and education to nail lovers around the world. www.thegelbottle.com /thegelbottleinc @the_gelbottle_inc

representing

LIZ MCKEON Salon business expert Dara has been the senior director of marketing for Sally Europe, the UK’s leading professional hair and beauty wholesaler, since 2021. Her broad experience in brand marketing has seen her spearhead successful campaigns across the USA, Europe and Asia for companies including IKEA, Adidas and JD Sports Fashion. Dara’s passion and innovation has helped her coordinate high profile collaborations and sponsorships with impact. She is proud to be judging this year’s Scratch Star Awards, sponsoring the Nail Team of the Year award, and wishes all of the finalists good luck. www.salon-services.com /SalonServicesUK @salonservicesuk

BELINDA PRICE representing

Liz McKeon is a ‘go-to’ person for business development, assisting businesses to reach their full financial potential in the hair, beauty and spa sectors. Internationally renowned, she is a successful author, business coach, mentor and trainer. Her approach is both engaging and fun, but she has a keen eye on the bottom line. From small salons to large chains and huge multi-nationals, she excels in growing businesses, streamlining them for fast profitability. Liz has worked with large international skincare houses, pharmacy and franchise companies and at every level of the industry, from retail sales through to management. With experience running a salon where 70% of turnover was generated from retail sales, she knows that there is always a demand to teach others how to do this in salons and spas. Consolidating her knowledge, in 2007 she launched Salon Business Expert, offering training, workshops and her unique expertise to a global audience. www.lizmckeon.com /businessbeautyexpert

Belinda is OPI UK’s education & capability manager, and has a 30-year career in the beauty industry. She originally joined the OPI team in 2006, working for the brand for five years before returning in 2017 as a field educator based in the north of England.

@lizmckeonbizliz

FRY TAYLOR Co-founder, Green Salon Collective

A salon owner for 20 years, Belinda has seen the nail and beauty industry from most angles, including as a regular on the competition circuit and winning Scratch Stars Educator of the Year 2014 amongst other accolades. As with many educators, the success she loves best is that of others, so being invited to judge Scratch Stars Awards on behalf of OPI is one of her favourite parts of the job, as is watching the development of her students and team.

Fry co-founded the Green Salon Collective to raise the standard of the hair and beauty industry by enabling salons to become more ethical and sustainable environments. Green Salon Collective helps salons to recycle and in turn, recycles its profits. Any money made from selling recycled materials like metal is donated to charities that have the same values the Green Salon Collective.

www.opiuk.com /OPINailsUK

www.greensaloncollective.com /greensaloncollective @greensaloncollective

@opinailsuk

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@belinda_opi

NAILCOMPETITION IAIN WOOD

TIMEA VACZLAVIK

representing

Global head of education, CIDESCO International Timea is the global head of education for CIDESCO International, based in Zürich, Switzerland. She has been working for CIDESCO for 12 years and has a masters degree in teaching from Hungary and the UK. After teaching in various countries, Timea switched to the administrative side of education and works with schools and examiners to develop and launch new programmes. Timea regularly organises and hosts education webinars and training for CIDESCO members, and arranges and participates in annual congress meetings. She believes that raising and upkeeping high standards in the beauty, spa and wellness industry is extremely important and is one of the most important responsibilities of CIDESCO. She affirms that elevating the standard of education begins with highly trained, competent and dedicated educators. www.cidesco.com /CIDESCOInternational

Iain has worked in the nail and beauty industry for eight years and is the co-founder of Pro10 Beauty, the UK distributor for LCN. Prior to Pro10, Iain was the sales and marketing director within his father’s leading British professional nail and beauty brand that has been successfully supplying colleges, wholesalers, nail technicians and salons since the mid 1980s. In setting up Pro10 Beauty, Iain and his business partner, Annika, were determined to provide a level of service within the nail industry that reflects the passion and determination of so many of its participants. They are focused on helping nail technicians, salons and customers thrive through high-quality products and training. www.lcnuk.co.uk

/lcnuk

@lcn_uk

@cidesco_international

TAMMY KOSLOWSKI IAN ARCHBOLD Show director, Olympia Beauty Ian organises and runs one of the UK’s biggest trade beauty exhibitions, Olympia Beauty, which he established with his business partner in 2005. He travels to trade exhibitions all over the world when possible to seek out new and exciting nail and beauty companies and oversees all competitions at Olympia Beauty. Ian has been working in the beauty industry for over 20 years and has struck up long-term relationships with brands and key nail and beauty industry personnel in his roles across sales and as director of Olympia Beauty. He spearheads partnerships and boasts a big book of global industry contacts. www.olympiabeauty.co.uk /olympiabeauty @olympiabeautyuk

SARAH WOODS

Hall of Fame Guest Judge Tammy Koslowski, aka the ‘NAFIA NailBoss’, has experienced many aspects of the industry in the past nine years; from being a session manicurist for huge brands to hosting pop-up nail bars and creating a range of nail products that were stocked by Urban Outfitters and ASOS. Her cult nail destination, NAF! Salon, has a team of 18 people and received the Scratch Star Award for Nail Salon of the Year in 2017 and 2019. Tammy also bagged the Social Media Star accolade in 2017, 2018 and 2019, entering the Hall of Fame for this category. She is passionate about creating meaningful career paths in the beauty industry, community over competition and creating gorgeous products that benefit both clients and nail techs. She founded the NAF! Professional range, creating products for nail pros and items to retail to clients to support their business. www.nafsalon / www.nafstuff.com / www.nafprofessional.com /nafsalon & /NAFSTUFF @nafsalon & @nafstuff & @nafprofessionals

representing

Sarah has worked alongside Glossify since the brand was established in 2020, priding herself on being the first brand ambassador to join the team. She works closely with the brand as a lead content creator and a behind-the-scenes customer, providing an active nail tech’s perspective. Sarah has been a manicurist, nail artist and educator in the industry for over seven years and opened her nail salon and training academy, Woo Nails UK, in May 2022. With a focus on natural nail health and an aim to set new educational standards in the industry, Sarah is honoured to be representing Glossify in this year’s Scratch Stars Awards. www.glossify.co.uk

/glossifyofficial

@glossifyofficial

SARAH HARTLEY Beauty marketing coach & owner of Blossom Tree Social Sarah has over 10 years’ experience in the beauty industry and is very passionate about helping those within it. She launched The Blossoming Hub monthly subscription, which supports independent hair and beauty professionals to grow (and enjoy) a consistently successful business. She helps members with their business, social media and mindset and offers bespoke Instagram training and audits. www.blossomtreesocial.com /blossomtreesocial @blossomtreesocial SCRATCHMAGAZINE.CO.UK 71

NAILCOMPETITION NERGISH WADIA-AUSTIN

JACQUI O’SULLIVAN

Founder, PHAB Service Stars

Esteemed educator & industry expert

Nergish Wadia-Austin is one of the most respected business trainers in the nail, spa and beauty worlds. She prides herself on swiftly teaching salon professionals how to double their earnings without selling anything. Having successfully run one of the largest and busiest salons and spas in the world at Harrods, her last job before she set up her global training business was as area manager of 24 spas, salons and male grooming businesses in Central London. Nergish has been part of this vibrant industry for over 40 years, travelling around the world consulting, training and speaking publicly at many of the world’s major industry events. Based in London, she offers her training and services to salons, spas and barbershops via her website, www.hairandbeautyexpert.com, and is founder of PHAB Service Stars, recognising excellence in the hair and beauty sectors.

Jacqueline is highly creative and a Scratch Stars award winner for Services to the Nail Industry. She has proven teaching and motivational expertise and vast experience delivering first-class training and assessments in nail technology, customer care, nail art and procedures within high pressure settings. Jacqui holds a BA(Hons) degree in Education and is involved in judging numerous national and international nail competitions including Nailympia and WorldSkills, the biggest vocational education and skills excellence event in the world. She has over 25 years’ experience in the nail industry and has worked with a number of awarding bodies within the further education sector. Jacqui has also worked with a number of industry brands during her career to develop private training courses and products. @jacqui0s

www.phabservicestars.com /phabservicestars @phabservicestars

JENNIE NIPPARD Award-winning educator & nail aficionado

DEBBIE LEWIS Founder & CEO, Salon Angels Ltd & Salon Socials With almost 30 years of business experience; 15 of those as an award-winning salon owner, Debbie Lewis is a successful business coach, awards judge, published author and industry speaker. She is founder and CEO of Salon Angels Ltd; a recruitment, coaching and networking agency for the hair and beauty industry, and Salon Socials; offering social media support, tools and education to salon professionals and small business owners. Debbie is also the regional ecosystem manager for NatWest Enterprise covering the Midlands and East of England. She supports thousands of business owners with growth and scale challenges each year through the Accelerator and Business Builder programmes, hosting events, delivering education and facilitating connections. www.salonangels.co.uk / www.salonsocials.co.uk /SalonSocials @salon_angels_uk & @salon_socials

Jennie scooped the Scratch Stars Educator of the Year award 20/21 and is deputy head of education for Glitterbels and educator for Hertfordshire. She has worked as a nail professional since 1995 and been educating since 2002. The success of her students is her main priority, and she does whatever she can to help them achieve their goals. Jennie regularly works as a session nail stylist, particularly in the fashion realm. She works with celebrity clients, on advertising campaigns, at fashion shows and for press and PR events. She is also first assistant to Marian Newman BEM and works with her on high-end fashion shows and photo shoots across the globe. Jennie is also one of the founders of Nail Safari, one of the UK’s largest nail training events, which is held in a zoo in Hertfordshire. She is deeply passionate about the nail industry and loves nothing more than sharing her knowledge and experience with students. @jenniennails

HOLLIE POWER

RYAN POWER Co-founder, Salonology Ryan Power is an award-winning salon coach, speaker and selfconfessed marketing geek. He is also author of ‘The Customer Is Always Right... and 7.5 Other Outdated Myths Which Are Destroying Your Beauty Business’. He and wife Hollie are co-founders of salon coaching brand, Salonology, and are passionate about helping salon owners earn more money while working less hours. They also co-host industry podcast, The Salonology Show. www.salonology.uk

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/SalonologyUK

@itsryanpower

Co-founder, Salonology Hollie Power, co-founder of Salonology, has been supporting, mentoring and coaching hundreds of salon owners for eight years. Her 10 years of launching, growing and selling a multi award-winning day spa helps her to deeply understand the business and emotional journey within the salon world. You’ll find her talking salon business in the Salonology Show podcast, on her various collabs and on her weekly Facebook show, Coffee With Hollie. www.salonology.uk /SalonologyUK

@holliefromsalonology

NAILCOMPETITION LEIGHTON DENNY MBE Multi award-winning nail stylist & founder of Leighton Denny Expert Nails Leighton Denny MBE is a leading nail and beauty expert and internationally recognised figure in the beauty world, with his multi award-winning nail and fragrance products. The former forklift truck driver from Bradford is a selfmade nail and beauty expert with a multi-million pound global empire. While Leighton was building his empire of appointed salons worldwide, he recognised a gap in the nail care market, and so in 2005 the Leighton Denny Expert Nails brand was born, offering prescriptive skincare for nails. Decades later, Leighton continues to win awards and remains a cult favourite amongst beauty professionals, customers and beauty editors alike. Leighton became the first nail expert to be awarded an MBE from the Queen for his services to the nail and beauty industry in 2015, and was awarded the honorary PHAB Standard accolade. He has amassed over 70 industry awards and his first book, How I Nailed It, became the number one best-selling autobiography in the Beauty & Fashion section of Amazon 24 hours after its release. www.leightondenny.com /LeightonDennyMBE

Susan is a multi award-winning salon owner, international business consultant and trusted industry advisor. She has been in the beauty industry for over 35 years and is recognised in the Top UK Industry Influencers for her passion and dedication. She is also part of the professional board for BABTAC, helping to represent and raise beauty industry standards. Susan has an online business turnaround programme, Salon Success Freedom, and is the creator of the Exclusive Beauty Directors Club, an ever-growing global membership and close community for salon, clinic and spa business owners, offering business resources and multi-expert advice and guidance. She is the founder of the trademarked STABLE business formula, plus the author of The Little Book of Client Retention and best-selling co-author of Beauty & The Best 1 & 2 and Your Best Life. Her down-to-earth, light-hearted approach has seen her requested as an international speaker and awards judge. www.beautydirectorsclub.com / www.susanroutledge.com /SusanRoutledgeConsultancy @susan_routledge

@leighton_denny

JOIN THE PARTY!

SUSAN ROUTLEDGE Founder, Beauty Directors Club

What: What: The The Scratch Scratch Stars Stars Party Party 2022 2022 Date: Date: Sunday Sunday 24 24 July July 2022 2022 Time: Time: 7pm 7pm -- 1.30am 1.30am Venue: Venue: The The Steel Steel Yard, Yard, London London Tickets: Tickets: From From £79 £79 ++ VAT VAT Purchase Purchase via: via: www.scratchstarsparty2022.eventbrite.co.uk www.scratchstarsparty2022.eventbrite.co.uk

www.scratchmagazine.co.uk/scratchstars With With thanks thanks to to the the sponsors sponsors of of the the 2022 2022 event: event:

SCRATCHMAGAZINE.CO.UK 73

SALONSPOTLIGHTS

Through the

Keyhole Take a peek inside salon setups across the UK as Scratch unlocks each door…

Paint Salon

Location: Bromsgrove, Worcestershire Nail stylist, Brianna Smith, entered the nail industry in 2018. She turned to self-employment in January 2020 and during the pandemic, dedicated her time to growing her Instagram following. “I created tutorials, hosted live sessions and posted plenty of nail pictures, but while that was fulfilling, I wanted to do something more,” she reveals. “I undertook an education diploma so that I could pass on my knowledge to future nail technicians and in the winter of 2021, I moved to Dubai to teach and offer nail services. While my time there was incredible, I returned to the UK after a few months and rebranded my business and changed location. With a fresh outlook, Paint Salon was born.” Brianna’s nail empire has grown from strength to strength. She has tended to the nails of Love Island’s Liberty Poole and been featured in Cosmopolitan, Elle and Marie Claire. She specialises in gel polish services and teaches accredited courses in gel polish, gel extensions and gel art. “I have goals to expand the space so that nail technicians can create, inspire and network here, too,” she beams. Brianna describes her nail space as ‘traditional with a modern twist’. “The building my salon is situated in is over 300 years old and I have maintained the traditional styling while adding contemporary touches,” she enthuses. “My salon features black wooden beams, wonky ceilings and dainty windows. The panelling, shelves and hanging plants create a pretty visual that my clients adore! It’s a place of comfort, where clients can switch off from the outside world and be present in a moment of indulgence.” paintsalonuk.wixsite.com

/paintsalonuk

@paintsalonuk

You Beauty Location: Leeds

Rachel Dobson set up You Beauty in November 2020, taking over a salon previously occupied by another beauty business within a health and wellbeing club. “Although my salon is relatively new, it is the culmination of eight years of hard work in the industry,” she reveals. The team has grown since the salon opened in December 2020, welcoming two other nail stylists, and Rachel plans to employ a therapist to support the expansion of the treatment menu. “You Beauty currently offers a wide range of nail services, from a file and paint to gel overlay, gel extensions and full cover soft gel tips, which are proving extremely popular as clients have more time for nail art,” Rachel reveals. “The salon is an inclusive space and although I didn’t choose the colour scheme of the salon as I inherited it, I have kept it as I love the calm atmosphere it creates; it’s an instantly relaxing environment. The space is predominantly pink and teal with touches of gold and grey throughout, and I have added my own stamp with a Yorkshire theme.” The fact that the business is based within a wellbeing centre is what attracted Rachel to the space. “It’s such a warm and friendly environment, and there is such a sense of community amongst all the businesses within the building.”

Do you want to be featured on this page? Scan here to submit your salon or setup 74 SCRATCHMAGAZINE.CO.UK

youbeauty.book.app

You Beauty

@ohyoubeauty__

RADIANCE BEAUTY SPA WESTGATE, HALIFAX T: 01282 619 977

E: SALES@REM.CO.UK

W: WWW.REM.CO.UK

BUSINESSMATTERS

Broaden your

Knowledge

Expand your know-how outside of nails with CHLOE RANDALL’S pick of handy courses to help elevate your business

Perfecting your nail skills and honing new techniques is a continued priority as a nail professional, but the learning doesn’t stop there. Gaining an understanding in areas such as marketing, client care and alternative services can support your business and boost your client base, so make the investment now to reap long-term rewards…

Hair & Beauty Talk Hair & Beauty Talk helps hair and beauty professionals to recognise signs of struggle amongst clients. The mental health training has been launched by barber, Tom Chapman. He is founder of The Lions Barber Collective, an international movement that builds on the unique relationship between Tom Chapman barbers and their clients to prevent suicide and save lives. Through the Collective’s BarberTalk initiative, he has given mental health training to thousands of hair professionals, and from this launched Hair & Beauty Talk. The four-hour training, available on demand, helps hair and beauty pros ask questions that give those in need the opportunity to talk in a safe environment. It also gives skills to listen with empathy and without judgement – as well as the information to assist those in need to find the correct help. This training is not to diagnose, advise or prescribe to those suffering, but to offer a safe, non-judgemental environment that is accessible to all. A spokesperson from The Lions Barber Collective comments: “Like hairdressers and barbers, beauty therapists are in a unique position of trust, with a licence to touch. Clients share details of their lives, families and relationships with us. They confide in us. “We are in a fortunate position of regular contact with clients, so can notice key changes in behaviour and appearance that may indicate that someone is struggling with their mental health. The four pillars of our training, ‘Recognise, Ask, Listen and Help’ give beauty therapists the skills to pick up on these changes, ask the right questions, listen well and without judgement, and act if someone should need further help and support.” www.lionsbarbercollective.com /thelionsbarbercollective @thelionsbarbers

MASCED

Devised by skin cancer awareness charity, SKCIN, the Melanoma and Skin Cancer Early Detection (MASCED) programme aims to provide those working within the beauty, hair and therapy sectors with the skills and knowledge to spot skin changes or lesions that could develop into cancer. The specialist skin cancer awareness charity was formed by the family of Karen Clifford (the ‘KC’ in SKCIN) who passed from the illness in 2005. Its online training programme educates on how to spot the early signs and symptoms of both melanoma and non-melanoma skin cancers and how to confidently signpost your clients to take appropriate action. Costing £20, the course also teaches how to prevent skin cancer by adopting sun safety measures so you can educate your clients to take charge of their skin health. The training has been reviewed and is supported by professional dermatologists. It has also been widely recognised by industry bodies. “Since Karen’s passing, the charity has dedicated itself to education and promoting the need for skin surveillance,” comments Marie Tudor, SKCIN CEO. “In 2019, we developed Marie Tudor an online training course, which has been a huge success, and we have now trained over 11,000 learners. Our training includes the topic of subungual melanoma, which will be of particular interest to nail professionals. “With around 90% of all skin cancers preventable and early diagnosis vital, education is key to combating the soaring rates of skin cancer in the UK.” www.skcin.org /Skcincharity

76 SCRATCHMAGAZINE.CO.UK

@skcincharity

BUSINESSMATTERS

DUET Diabetes: Diabetic Foot Awareness Workshop This training, for beauty and wellness therapists, serves up a guide to the diabetic foot so therapists can feel confident about when to treat and when to leave alone, what advice to give, as well as when to encourage clients to seek additional footcare (from a healthcare professional) if they spot signs of foot problems. The workshop covers: • What diabetes is and associated signs and symptoms • A brief overview of the short/long term effects (complications) of diabetes • What a foot ulcer is? • The observable risk factors leading to foot problems • Suitable and unsuitable footwear for people with diabetes • The causes of neuropathy and peripheral arterial disease (PAD) • The appropriate action to take and advice to give clients The session is run by an experienced HCPC Podiatrist from DUET Diabetes. Certificates and support materials will be issued upon completion of the course. www.louellabelle.academy /LouellaBelle

Blossom Tree Social

Blossoming Hub is a monthly subscription service launched by Sarah Hartley, founder of Blossom Tree Social. It supports independent hair and beauty professionals to grow (and enjoy) their business by optimising and growing their Sarah Hartley social media accounts, encouraging a good work/life balance, attracting clients and generating more sales. Blossoming Hub is exclusively for passionate hair and beauty professionals who want to learn more about social media and business, to help their business bloom. Blossom Tree Social also offers bespoke 1:1 Instagram training for £99 for one hour, which is tailored to an individual’s needs and offers the motivation and confidence to succeed. The training can help improve engagement and grow an online presence. The next Blossoming Hub session opens for membership on 11 July 2022. Scan here to sign up www.blossomtreesocial.com /blossomtreesocial

@LouellaBelle

@Blossomtreesocial

Cyber Security Course Each year, $3.25 billion is generated by cyber crime on social media alone and 160,000 Facebook profiles are hacked every day. Jan Knight of Bournemouth based home salon, Jan’s Hands, has launched a cyber security course to help beauty professionals protect the digital aspects of their business. “So many people think that cyber criminals are just after bank details,” reveals Jan. “They don’t realise that the data about us as an individual is much more valuable. Once they have our data, they can crack open so many more of our accounts, including our business accounts.” Jan Knight

“Many beauty professionals use an online booking system. If it was hacked, the consequences of the data breach would be huge.” The course has three chapters, three hours of content and over 30 lessons, exploring why people commit cyber crimes and how to stay protected against them. The areas covered include social media scams, email, phone and text scams, and the course finishes with some real-world examples and knowledge checks.

“Blossoming Hub is exclusively for passionate hair and beauty professionals who want to learn more about social media and business, to help their business bloom.”

Behind The Mask

Behind The Mask is a free online domestic abuse awareness course consisting of three short videos. The training takes 22 minutes to complete and helps you to spot the signs of domestic abuse in clients, navigate the situation and act appropriately. “We have unique relationships with our clients given the personal nature of our services,” Julie Knight comments founder, Julie Knight. “A client’s time with us may be one of the few opportunities they get to be alone. Their time with us is a chance to notice something that may not be right. That time may be their moment to share something of concern. “Educators can also include Behind The Mask as a module in their training courses so the next generation of colleagues can help to change or save a life. So far, over 250 colleges and academies include it,” Julie continues.

“Many beauty professionals use an online booking system. If it was hacked, the consequences of the data breach would be huge. So would the possibility of losing a social media presence, maybe including many years of work you have uploaded.”

“I recommend that people re-take the course every two years. Those who feel passionate about making a difference can help raise awareness amongst industry colleagues through their networks.”

www.janshands.co.uk/training /JanshandsBournemouth

www.behindthemask.online @behindthemask.online

@janshands_bournemouth

>> SCRATCHMAGAZINE.CO.UK 77

BUSINESSMATTERS

Promoting Products, People & Services Nergish Wadia-Austin designs and teaches business management practice to owners and managers of beauty and hair businesses Nergish Wadia-Austin around the world, online and in-person. She offers an online 1:2:1 business coaching service for salon, spa and barbershop owners worldwide. “I believe that salon and spa managers often gain their title through sheer hard work, instinct, experience and hard lessons learned along the way, which makes it an unnecessarily difficult journey,” comments Nergish. “I designed a series of courses to make that journey easier. My courses are action-packed, practical and easy to understand. When implemented, they deliver impressive results for you and your business.” Nergish has written the Promoting Products, People & Services course to avoid three things from happening in a business: 1. Retail products sitting on a shelf, getting dusty and tying up valuable cash. 2. New staff sitting in the staffroom for months waiting to get busy. 3. New services and treatments not getting booked by customers.

The course teaches managers easy techniques to: • Get products and tools sold off the shelves quickly, releasing valuable cash. • Get new staff fully booked in a short period of time, reducing payroll costs. • Get new services and treatments tried and booked by customers as soon as they are launched, in order to see a return on investment. The course can be booked by salons for their teams or their management team only. In person it can be delivered in a day. Virtually, it will be broken up and delivered via Zoom over two consecutive days in two to three hour sessions. www.hairandbeautyexpert.com E: info@hairandbeautyexpert.com

Studex Piercing The school summer break is the busiest time for young people to get their ears pierced, so consider training to offer piercing services with Studex. Its training programme is carried out at a location of your choice by experienced Studex trainers. The regional trainers will contact you to arrange a date and time to suit you and your staff members. They will detail everything needed for the day, including what you need to set up and when your piercing models will be required. The course covers hygiene and infection control extensively and on successful completion of your theory and practical training, you will receive a Studex certificate. Training to suit your business needs is provided free of charge with purchase of both the System 75 and Medisept Nose Piercer Starter Kits. Studex is also able to offer training courses for the Studex Plus system in wholesale outlets and it runs a successful programme for college courses. www.studexuk.com

@studex_uk

“The course covers hygiene and infection control extensively and on successful completion of your theory and practical training, you will receive a Studex certificate.” 78 SCRATCHMAGAZINE.CO.UK

P I E R C I N G YO U C A N T R U S T

OVER FOUR DECADES OF PIERCING EXPERIENCE AND EXPERTISE Studex are the world’s largest manufacturer of piercing equipment and have an established team who can support your business to successfully launch, grow and sustain your piercing service. Contact us today for information on our competitive Starter Kits, FREE on site training and tailored marketing assets.

STUDEX UK LTD. | studex@studexuk.co.uk | 01733 232350 | www.studexuk.com

FREEPHONE 0800 252172

SCRATCHCOLUMNIST

STYLE WITH

e i d a S

‘ Creative nail expert & content creator for TGB & Peacci, SADIE JORDAN, shares on-trend nail styles, tips & steps

Gel polish designs: A reflection love looking back at my old nail art creations – not just to reminisce, but to see how I’ve progressed as a nail artist. I keep both video and photographic evidence of my work to keep a record of my designs and see how far I have come. It can be hard to notice without visual reminders!

When I first began doing nail art, I used only nail polish, nail art pens and stripers. Polish can be tricky to paint with as it starts to dry mid-stroke, so I am forever grateful that my former role at WAH Nails introduced me to gel polish, and eventually to The GelBottle Inc products. Since using gel polish for nail art, my work has improved considerably and I have been able to create more intricate designs that are difficult with nail polish, such as tie-dye and marbelling styles.

Princess Peach designs from 2013, 2015 & 2019

If, after seeing the before and after pictures of my nail art, you feel inspired to recreate some of your old designs, please share them with me on Instagram by tagging @sadiejnails and using the hashtag #SadieJStartedChallenge. Perhaps I’ll see your design and repost it on my stories!

Houndstooth 2018 & 2022

Lisa Simpson 2018 & 2021

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The Great Wave 2017 & 2020

STEP-BY-STEP: Flame nail art For this month’s step-by-step, I thought it would be fitting to recreate a flame design that I first painted on nails in 2017 using nail polish. I love flame nails as they look great in so many colourways. Here’s a new and improved version of my flame nail art on a baby blue base – now created using The GelBottle Inc gel polish.

Flame nail art from 2017

Step 1 Apply TGB’s 2 in 1 Base Coat before two coats of TGB gel polish in Double Denim. Cure between each coat. Step 2 Use a detail brush and TGB gel polish in Daisy to paint a flame shape onto the nail. Cure. Step 3 Paint a thick red outline using a detail brush and TGB gel polish in Holly and cure. Step 4 Follow the outline using TGB gel polish in Tiger and cure. Step 5 Fill in the remaining white space using TGB gel polish in Flashing Lights. Cure. Step 6 Apply Extreme Shine Top Coat to finish the look.

TOP TIPS

• Wipe away the inhibition layer between curing each shade to achieve sharper lines and prevent bleeding. • Find a reference image of some flame nails that you like so you can replicate the shapes with greater accuracy. Anouska Ryan (aka @anouskaanastasia on Instagram) is amazing at flame nail designs so take a look at her feed for inspiration.

Follow Sadie: @sadiejnails The GelBottle Inc products are available via www.thegelbottle.com /thegelbottleinc @the_gelbottle_inc /TheGelBottleInc

Slimline TABLE LAMP

Beautifully designed to be the best desk lamp for Nail Technicians.

daylightcompany.com

BEVERAGES

& the beauty space Want to offer clients a glass of fizz, a cuppa or fancy cocktail at their appointment? CHLOE RANDALL serves up key considerations before you pour & pamper…

Covid-19 guidelines Gov.uk clarified in April 2022 that the ‘Working safely during coronavirus (Covid-19) guidance’ is no longer required to be adhered to, so serving drinks is at your discretion. However, while the virus is active, many nail businesses have introduced disposable cups or encourage clients to bring their own drinks to the premises.

A trip to the nail salon is so much more for a client than a means to a fabulous nail finish. For many, it is a break from a hectic family life, an escape from work or a rare moment of precious time for self-care – so why not give them the ultimate pamper with a beverage to boot? With customer care paramount and competition often rife, offering your client a drink can be the added touch they need to rebook and tell their friends about your business. Whether it’s a cup of tea or a cocktail, consider offering drinks in the salon to make your service even more memorable.

Checklist

According to the NHBF, here are some actions you must take when offering alcohol in the nail space: • Comply with licencing laws. • The law still applies even if the drinks you provide are ‘free’. • Never serve alcohol to under-18s. • Contact your local authority for details about licencing law and fees in your area. • Publicise what’s on offer and make the most of special days throughout the year.

AVOID! According to Premierline Insurance, not having a licence to sell or serve alcohol on your premises is a serious offence. You can be fined up to £1,000 for not producing your licence if you are asked to. You can also be fined, receive a six month prison sentence or both for carrying out ‘licensable activities’ at your premises without the correct licence. 82 SCRATCHMAGAZINE.CO.UK

Image courtesy of Artistic Nail Design showcasing the Sippin’ Pretty collection, available via www.louellabelle.co.uk

TREATMENT&SERVICES

Case Study: Shian Nails Owner of Shian Nails, Shian Paul, shares the benefits of her salon’s drinks bar… Why did you decide to set up a bar in your salon? “I wanted to create an all-round luxury experience for Shian Nails’ clients, and being able to offer prosecco and cocktails while having a pamper was a point of difference and something the team and I agreed we would enjoy if we were clients. We offer the client a drink when they arrive in the salon and show them our drinks menu, which includes both alcoholic and non-alcoholic options.” How has having a bar helped to attract clients? “Offering alcoholic drinks has helped us to draw in clients, more so those who book an appointment for a special occasion. For example, we have had a lot of hen parties and brides booking wedding nails appointments, as well as people who have finished work on a Friday and want to start the weekend off right with some bubbles and fresh nails.” What would be your advice to any salon owners considering introducing a bar? “Offering alcoholic drink options to your clients is definitely worthwhile if you are trying to create a luxury experience within your salon environment. However, you need to consider the cost of the licence and if your custom covers the cost and leaves you enough profit. “Research and request information from your local authority or consultancy company. I recommend www.easylicences.co.uk, which helped me apply for the right licence and dealt directly with my local authority, making the application process so easy.”

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“Offering alcoholic drink options to your clients is definitely worthwhile if you are trying to create a luxury experience within your salon environment. However, you need to consider the cost of the licence and if your custom covers the cost and leaves you enough profit.”

TRY IT!

Get mixing and try this quick and easy Cosmopolitan recipe to offer to clients…

1. Fill a cocktail glass with ice to chill. 2. Pour 50ml orange flavoured vodka, 25ml orange liqueur, 25ml cranberry juice and the juice of half a lime into a cocktail shaker. 3. Fill the shaker with ice and shake vigorously for about 20 seconds. 4. Empty your glass of the ice and strain in the cocktail. Consider matching your client’s mani to the drink shade!

www.shiannails.com @shiannails

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Things to co

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n amount of alcoho lic drinks per visit. Fi rst and foremost yo u are a salon, and your priority is the clie nt’s nail service. You don’t want to be dealin g wi th tipsy customers when yo u have tools, chem icals and valuable equipmen t on your desk!

üConsider offering dr inks as part of a treatment package for special occasion s such as Mother’s Day or Ch ristmas, as it coul d be a great way to attract clie nts. ü Think about your sa lo n’ s br an d. If yo ur fo cu s is we ll ne ss , se rv in g al co ho l ma y co nt ra di ct yo ur me ss ag e. Si mi la rl y, if yo ur cl ie nt s li ke co mi ng to yo ur sa lo n fo r a qu ie t an d re la xi ng tr ea tm en t, th ey mi gh t no t ap pr ec ia te to o ma ny ex ci te d we dd in g pa rt ie s wi th gl as se s of pr os ec co in ha nd !

SCRATCHMAGAZINE.CO.UK 83

RELEAF FOR hands & feet PRODUCTSPOTLIGHT

It’s the cosmetic mani/pedi system created by some renowned industry names. But have you felt the benefits of Famous RELEAF™? HELENA BIGGS explores…

arefully conceptualised by six noteable industry names, Famous RELEAF™ is designed to leave your clients’ hands and feet feeling fabulous, with its ‘intentional, effective, efficient and luxurious’ ethos.

THE PRODUCTS:

The creators of RELEAF

The system is the latest launch from Famous Names, the company founded in 2010 by Jim and Linda Nordstrom. The husband and wife duo have spent their entire professional careers immersed in the professional beauty industry; dedicated to educating and producing exceptional products for nail pros. They launched Dadi’Oil back in 2012 followed by the IBX nail strengthening system in 2014, and have continued to add much-loved products to their portfolio since. “The idea for the Famous RELEAF™ range came about in December 2019, shortly before the pandemic hit,” Linda explains. “With travel halted, RELEAF™ became our sole focus for the 18 months that followed. “As a team, we evaluated the mani and pedi systems on the market and what we could offer as a point of difference. We found that many pedicure services and systems had taken a ‘medi pedi’ focus – but a lot of clients don’t seek this at a nail appointment; they seek a luxurious, spa-like experience, and that’s what we’ve created. “We also felt that the market values all natural, sustainable, vegan products that don’t contain parabens or sulfates, so based our formulas on this.” Famous RELEAF™ utilises as many natural ingredients from sustainable sources as possible, is vegan-friendly and makes every effort to use sustainable packaging. “Famous RELEAF™ is a fun and highly effective system,” Linda continues. “It’s wonderful for hands and feet and kind to the environment. You’ll be amazed at the results!” 84 SCRATCHMAGAZINE.CO.UK

• CBD Elixir: A super moisturising treatment oil packed with CBD for feet to face. • Soak-A-Lyptus: A gentle, luxurious, cleansing, deodorising and hydrating soak for hands, feet and body. • AU Drench: An allantoin and urea complex to moisturise as needed. • Cuti-Cal: An all-in-one callus smoother and cuticle remover. • Loosin’ It Foot File: Double sided to reduce and refine. • Dad’Oil: A 95% certified organic skin and nail treatment; ideal for nails and cuticles, chapped lips and under the eyes. • Dadi’Lotion Gold: A fast penetrating and non-greasy lotion for feet, hands and face. • Dadi’Scrub Gold: A non-greasy exfoliator and moisturiser. • Finish: A stimulating and refreshing self drying spray for feet, hands and face.

MEET LINDA & JIM NORDSTROM After owning and running a successful salon, Linda became an educator and advocate for nail technicians and artists worldwide. With over 30 years’ experience, she leads the global education and customer support strategy for Famous Names. Jim has been in the professional beauty industry for over 35 years and began his career as co-founder of Creative Nail Design (now CND™). He served as CEO and chairman for 17 years and is now chairman of Famous Names, with a special focus on research, development and distribution. He is also a director and partner of Sweet Squared Ltd. in the UK and Ireland.

JOIN THE FREE WEBINAR! Date: 25 July Time: 5pm-7.30pm Hosted by Linda Nordstrom, this session introduces the full Famous RELEAF™ line; detailing foot anatomy, key ingredients, product knowledge, retail options and marketing tips. Suitable for qualified therapists and nail technicians, the webinar features seven modules, with mini quizzes throughout. It will arm pros with the skills, knowledge and confidence to offer the RELEAF™ treatment straight away. Pros are certified upon completion of the online exam and the course is accredited by Habia. It includes a training manual, price list, RRP list, protocols and a Q&A session. Face-to-face training in salon or at Louella Belle training venues is also available. Contact education@louellabelle.co.uk for more information and pricing. Book your free place and explore upcoming dates at www.louellabelle.academy

The Famous RELEAF™ range is available in the UK via www.louellabelle.co.uk For step-by-step guides to Famous RELEAF™ treatments, visit www.famousnamesproducts.com /LouellaBelle & /famousnamesproducts @louellabelle & @famous_names

NAILCOMPETITION

Nailympia ®

COMPETITION

ORLANDO 2022

S T L U S E THE R

n The Prem iere Orla ndo bea uty even t saw com petit ors from seve at the coun tries conv erge in Florid a, USA for two- days of nail cont ests Nailympia seco nd editi on of Naily mpia Orla ndo… Orlando was

“

t was sensational to get Nailympia back on US soil after a three-year break,” enthuses Alex Fox, global director of Nailympia Competitions. “A busy two days were enjoyed by the judging team and competitors in the arena, which was comfortably positioned in the centre of Hall A of the Premiere Orlando beauty and hair expo.

sponsored by Scratch magazine, Booksy, Le Chat Nail Products, Not Polish and the trophies by Glossarylive.com

“It was refreshing to be part of a bustling exhibition again. Plenty of booths and visitors kept the energy high, while in the centre of the hall, the competition flowed and ebbed its course as judges scrutinised the nails and scores were tallied. It was such a pleasure to be there, especially since, just one month earlier, the successful Nailympia Germany competition at Beauty Düsseldorf had taken place. “With nail competitions back in full swing, it’s a breath of fresh air for the nail industry to be united once more back in live arenas where the magic happens. I’m so pleased to have been to Düsseldorf and Orlando within one month to experience the joy being felt by those back in the arena. Roll on Nailympia London and Nailympia Mexico later this year!” Head judge once more for the event, Alisha Rimando, highlights: “It’s always an honour to judge for Nailympia Competitions and even more exciting after being away from my nail family for so long. I never thought I’d be confined from the industry and it was not easy to have the routine sharply taken away.

INDIVIDUAL TOP SCORER Anastasia Totty – USA

WINNER OF WINNERS Division 1 Jacquelyn Williams – USA Division 2 Leon Touch – Cambodia Division 3 Mino Vo – UK

“The rush on the show floor and the passion felt from the competitors brought tears to my eyes during the awards. I hadn’t realised how much I’d missed feeling that passion and how inspired I get when seeing new talent emerging. Thank you to all the competitors for showing up and making it happen. I was proud to be part of Nailympia Orlando.”

“We were very excited to have the opportunity to work alongside the Nailympia brand for 2022 and host the nail competition at Premiere Orlando,” comments Ann Donlon, director of programs at Premiere Orlando. “This exciting opportunity was open to nail technicians from the United States and beyond.” 86 SCRATCHMAGAZINE.CO.UK

TOP USA Division 1 Jacquelyn Williams – USA Division 2 Chelsea Vega – USA Division 3 Anastasia Totty – USA

ART WINNER OF WINNERS Division 1 Jacquelyn Williams – USA Division 2 Chelsea Vega – USA Division 3 Anastasia Totty – USA

NAILCOMPETITION

GEL POLISH MANICURE Division 1

1st Kseniia Avilla – Russia 2nd Erica Werthing – USA 3rd Jacquelyn Williams – USA

Division 2

2nd Carrie Timmons – USA

Division 3

1st Anastasia Totty – USA 2nd Mino Vo – UK 3rd Eve Perez – USA

REALITY NAIL ART Division 1

1st Odallays Parilla – Puerto Rico 2nd Alicia Stockwell – USA 3rd Ana Vega – USA

Division 2

Division 3

1st Syreeta Aaron – USA 2nd Maria Cubano – USA 3rd Leon Touch – Cambodia

1st Odette Guzman – Puerto Rico 2nd Anastasia Totty – USA 3rd Eve Perez – USA

RUNWAY NAILS Division 1

Division 2

Division 3

1st Alicia Stockwell – USA 2nd Jacqueline Elmore – USA 3rd Odallays Parilla – Puerto Rico

1st Kierra White – USA 3rd Nicholene Hurst – USA

1st Anastasia Totty – USA 2nd Mino Vo – UK 3rd Odette Guzman – Puerto Rico SCRATCHMAGAZINE.CO.UK 87

NAILCOMPETITION

MIXED MEDIA BOXED ART Division 1

1st Astrid Baez – USA 2nd Buey Dia Cedillo – Mexico 3rd Jacqueline Williams – USA

Division 2

1st Nicole Wallner – USA 2nd Nicholene Hurst – USA

Division 3

1st Odette Guzman – Puerto Rico 2nd Anastasia Totty – USA

INVENT A NAIL SHAPE Division 1

1st Jacquelyn Williams – USA 2nd Ana Vega – USA 3rd Chaeffer Schoppaul – USA

FANTASY Division 1

1st Alicia Stockwell - USA 2nd Amira Allen – USA

88 SCRATCHMAGAZINE.CO.UK

Division 2

2nd Kierra White – USA 3rd Maria Cubano – USA

Division 3

1st Mino Vo – UK 2nd Anastasia Totty – USA 3rd Laura Ledes – Mexico

ACRYLIC TIP & OVERLAY Division 1

3rd Jacquelyn Williams – USA

Division 3

1st Mino Vo – UK 2nd Anastasia Totty – USA 3rd Odette Guzman – Puerto Rico

NAILCOMPETITION

ACRYLIC SCULPTURE Division 1

1st Cheryl Derivi – USA 3rd Jacquelyn Williams – USA

Division 2

1st Kleidys Gonzalez – USA 2nd Leon Touch – Cambodia

PERFECT MATCH Division 1

2nd – Jacquelyn Williams – USA

Division 3

1st Mino Vo – UK 2nd Anastasia Totty – USA 3rd Odette Guzman – Puerto Rico

Division 3

1st Mino Vo – UK 2nd Odette Guzman – Puerto Rico 3rd Anastasia Totty – USA

“‘Nailympia.’ This word means the top level of professionalism for all in the global nail world,” cites international judge, Vitaly Solomonov of Cleanestiq, Philadelphia. “The heart of the nail industry beat in Orlando, Florida for the two days that this competition took place. Nailympia is known as a place where new trends, styles and names are discovered and the Orlando showcase was not an exception. New nail stars have been revealed by the judging team, as this competition discovered yet more promising juniors, who brought fresh new trends to nail fashion. America can’t wait for the next meeting next year!”

THE JOY OF NAILS Division 1

1st Quy Vo – Vietnam 2nd Jasmine Pepe – USA 3rd Cheryl Derivi – USA

Division 2

1st Chelsea Vega – USA 2nd Kleidys Gonzalez – Cuba 3rd Kierra White – USA

Division 3

1st Mino Vo – UK 2nd Anastasia Totty – USA 3rd Odette Guzman – Puerto Rico

>> SCRATCHMAGAZINE.CO.UK 89

NAILCOMPETITION

STILETTO NAILS Division 1

Division 2

Division 3

1st Paula Colon – Puerto Rico 2nd Jacquelyn Williams – USA (pictured)

1st Chelsea Vega – USA 2nd Leon Touch – Cambodia

1st Mino Vo – UK 2nd Anastasia Totty – USA 3rd Eve Perez – USA

“With nail competitions back in full swing, it’s a breath of fresh air for the nail industry to be united once more back in live arenas where the magic happens.” Alex Fox

THE JUDGES:

Head judge, Alisha Rimando (USA), Morgan Haile (USA), April Ryan (USA), Vitaly Solomonoff (USA), Sergie Korchagin (USA), Jan Arnold (USA), Beth Livesay (USA), Analuisa Franklin (Philippines/USA), Jeannie Reyes (Cuba/USA), Christine Nguyen (USA), Phoenix VanDyke (USA), Gari-Dawn Tingler (USA), Maisie Dunbar (USA), Dafne Fernandez (Mexico), Tatiana Lomakina (USA), Danny Haile (USA), Kalista Sims (USA), MaeLing Parrish (USA), Lauren Wireman (USA)

The next Nailympia competition will take place at Olympia Beauty, London 2 & 3 October 2022. To register to compete, visit www.nailympia.com /Nailympia @nailympiacompetitions 90 SCRATCHMAGAZINE.CO.UK

Nailympia ®

2 - 3 October 2022 Olympia Beauty, London

COMPETITION

LONDON 2022

Arena & online NOW OPEN! 8 live arena categories 5 online categories

Enter today

www.nailympia.com Upload your photo when you register to appear in our Wall of Fame!

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Nails by @kirstymeakin - UK

Book your place or find out more here:

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Summer PRODIY

Turn up the heat this summer with two striking designs courtesy of Salon System Gellux techs

Happy hands By Caroline Roberts

Step 1 Prep the nails and wipe with Gellux Prep & Wipe. Apply a thin layer of Gellux Fast Bond and allow to dry. Step 2 Apply two thin layers of a light pink gel polish, or build the nail using Gellux Builder Gel in Rose Pink. Cure between each layer for 60 seconds and wipe the inhibition layer with Prep & Wipe. Lightly buff the nails to create a matte surface for design and use a nail brush to remove any dust. Step 3 Apply a bright shade to each of the nails as shown. I have used Glorious & Free, Go With The Flow, Joie De Vivre, Be A-‘Maize’ing and Maple Dreams Come True from the Gellux Free Spirit collection. Cure for 30 seconds.

@xnailfairyx

Step 4 Personalise the nails. Little fingernail: Apply Gellux in Be A-‘Maize’ing and Joie De Vivre, using a dotting tool to create splashes. Ring fingernail: Use a dotting tool with Gellux in Black Onyx to create eyes, and use a fine nail art liner brush for the smile. Middle fingernail: Apply dots of Gellux in Purely White in a circle and drag down to join together to create a daisy shape. Cure, then use a dotting tool to add Be A-‘Maize’ing to the centre of the daisy. Index fingernail: Add random dots using chosen Gellux shades. Thumbnail: Create a heart by placing two dots of Joie De Vivre next to each other, and use a liner brush to drag down and join to a point. Use the dotting tool to create dots either side of the heart. Cure for 60 seconds.

Step 5 Apply Gellux Shiny Top Coat to the nails and cure for 60 seconds. Wipe using Gellux Prep & Wipe and apply cuticle oil to finish.

92 SCRATCHMAGAZINE.CO.UK

lovin’ Feeling thermal

By Karen Louise

Step 1 Prep the nails and wipe with Gellux Prep & Wipe. Apply a thin layer of Gellux Fast Bond and allow to dry. Apply Gellux Easy Off Base Coat and cure. Apply one coat of Gellux in Free Spirit to the thumb, index and little fingernails and apply Gellux in Go With The Flow to the middle and ring fingernails. Cure, apply a second coat, and cure. Step 2 Using a fine detailer brush with Gellux in Joie De Vivre, paint the outline of the thermal shapes. Do not cure. Step 3 On the little fingernail, index and thumb nails, apply Gellux in Go With The Flow inside the shapes. Repeat with Gellux in Free Spirit on the middle and ring fingernails. Step 4 Apply Gellux in Glorious & Free inside the centre of the thermal shape on all fingernails.

@karenlouisenails

Step 5 Apply smaller details using the same shade as the base of each nail. Be quick with this detailing as the colours need to bleed slightly – but not too much. Cure the entire design.

Step 6 Finish with a coat of Gellux Shiny Top Coat and cure. Wipe with Gellux Prep & Wipe and apply cuticle oil. Salon System products are available via wholesalers nationwide. www.salonsystem.com

/SalonSystem

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NA I L s g n i p Clip SCRATCHMEDIA

❤

...

Fancy a cocktail? Summer calls for drinks in the sunshine, and these nails are perfect for clients jetting off on holiday.

Instagram

ails.aberdee

.com/theo

nlyagenc

@theonlyagency shared a photo of Doja Cat sporting a fierce French mani with black tips on its Instagram Story. The nail look, created by Chaun Legend, was for an Elle USA photo shoot.

CELEB MANI SPOT!

The GelBottle Inc Gel Polish in Bolt £16.50 + VAT www.thegelbottle.com

Instagram

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US rapper, Saweetie, showcases the bold blue Bolt shade by The GelBottle Inc, courtesy of celebrity manicurist Tameka Jackson, aka @customtnails1.

Tiktok.co

Instagra

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CHLOE RANDALL uncovers the hottest nail topics & tales across the ‘net, TV & social media sites & gets the scoop on celebrity beauty must-haves

96 SCRATCHMAGAZINE.CO.UK

Instagram.com/dualipa

Instagram.co

m/_gelsbym

egs

Just add spice A video on TikTok showing artist, Elizabeth Bradford, painting cinnamon mixed with clear nail polish onto her nails went viral, with the result demonstrating a grainy brown manicure. In the video, she paints her nails with two coats of the concoction, followed by a top coat. She comments that cinnamon brings ‘abundance’. Scan here to watch

Singer, Dua Lipa, posted a pic to her Insta Story with on-trend milk bath nails, courtesy of manicurist Michelle Humphrey, aka @nailsbymh.

SCRATCHMEDIA

LET’S GO TO THE MTV MOVIE & TV AWARDS!

DOPAMINE DIGITS

A gorgeous abstract design was created for Vanessa Hudgens by @nailsbyzola.

Instagram

.com/nailsb

yzola

Instagram.co

m/beautybynic

hole__

Bright and colourful ‘dopamine’ nails have been dominating Instagram, as clients and techs alike choose colours and styles designed to activate the body’s happy-making chemical.

The 2022 MTV Movie & TV Awards hosted a red carpet full of fabulous fashion, with make-up, hair and nails taking centre stage. Check out our roundup of some of the most eyecatching manis from the night…

la ailsbyzo m.com/n Instagra

Olivia Rodrigo showcased a chrome nail style courtesy of @betina_goldstein.

Instagram

.com/betin

Khloe Kardashian showed support for manicurist, Chaun Legend’s press-on nail collaboration with Lottie London, by posting a pic of the packs on her Insta Story.

ENTERING JURASSIC WORLD

Instagram.com/jennidr

aperr

HOT STAT!

According to research by The Pull Agency, which specialises in healthcare and beauty brands, 71% of women and 57% of people in the UK want to see health and beauty brands promote body positivity.

m.com/n

LA-based manicurist, @nailsbydiem, used The GelBottle Inc’s DesignEx Pro in Medium Coffin topped off with the Fiji gel polish shade to create this punchy pink nail style for Kim Kardashian.

a_goldstein

PAPPED!

Instagra

Instagram.com/khloekardashian

CELEB MANI SPOT!

ailsbydie

Sydney Sweeney opted for a pretty pink hue, as applied by @nailsbyzola.

Session stylist and founder of PersoNAILity, Jenni Draper, tended to the hands and feet of actress, Laura Dern, for the London screening of Jurassic World. Jenni used PersoNAILity tools and the mauve crème shade ‘That’s My Tone’ by Artistic Nail Design. She also gave Dern a pedicure using Releaf products from Famous Names. Find out more about the Artistic Colour Gloss in That’s My Tone range on page 84! £12.95 + VAT

www.louellabelle.co.uk

SCRATCHMAGAZINE.CO.UK 97

NAILDESIGNS

Embrace the party spirit with stunning star shapes on nails, as shown by The GelBottle Inc ambassador, @_arjenesisnails.

If there’s ever a time to go all-out, a party is just that, as @charmedbyhue demonstrates with this glitzy and glamorous nail design.

This nail look by @gandziuchaa, which features an accent ring finger decorated with a melody of notes and stars, is music to our nails.

Fingernails in Get set for the Scratch Stars Party on 24 July with fun, celebratory nail inspo…

Focus

Is there such a thing as too much glitter? @polished_yogi doesn’t think so, using sparkly disco hues to create a striking 70s swirl look.

Kenyan business, Maya’s Salon (aka @wangari_nails), adds popping gold chrome elements to nails to draw attention on the dance floor.

Raise a glass to this silver gel polish shade from Brillbird, which makes for a mesmerising nail style. By @katiealice_nail_design.

All eyes on @n_a_i_l_it’s nails! The New York Anyone for a Pornstar Martini? @jen.the.nail.lady tech adds party-ready pizazz to this summer serves up passion fruits, prosecco and a dose style with a glow in the dark twist. of glitter for the perfect nail art concoction.

Isle of Man based tech, @wownailsiom, gets her groove on with a disco ball-inspired nail style to catch the party lights.

To be in with the chance of seeing your nail snaps on this page, share them with us on social media using #showscratch or email editorial@scratchmagazine.co.uk 98 SCRATCHMAGAZINE.CO.UK

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