ELEVATED SKINCARE AT YOUR SERVICE
Introducing CND™ PRO SKINCARE, a professional range of skincare-inspired spa products. Co-developed with nail professionals and skincare experts, the collection is enriched with a natural origin prebiotic complex.
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sweetsquared.com 03 3 3 0 0 0 70 0 0 1. When used as directed. 2. VINYLUX™ is not vegan. 3. When used with CND™ Wear Extender Base Coat. CND™, SHELLAC™, VINYLUX™ and WEAR EXTENDER™ are trademarks of CND. © 2021 CND.
Nineteen years of... ®
Issue 230 Managing editor Helena Biggs helena.biggs@scratchmagazine.co.uk Publisher Scott Derbyshire scott.derbyshire@scratchmagazine.co.uk News & features writers Chloe Randall chloe.randall@scratchmagazine.co.uk Rebecca Hitchon rebecca.hitchon@scratchmagazine.co.uk Editorial assistant Callie Iley callie.iley@scratchmagazine.co.uk Art editor Jessica Wilkie jess.wilkie@scratchmagazine.co.uk Group sales manager Ian Archbold ian.archbold@scratchmagazine.co.uk Accounts Lisa Ebbens lisa.ebbens@scratchmagazine.co.uk Co-founder Alex Fox Editorial/Advertising office 1 The Courtyard, Market Square, Westerham, Kent TN16 1AZ
T: +44 (0) 1959 547 000 ISSN 2635-0327 Contributors Madhuri Pabhakar, Annabel Maginnis, Sarah Hartley, Sadie Jordan, The Feds
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COVER CREDITS Images courtesy of OPI UK
Shades shown are from the Power Of Hue summer 2022 Shimmer Shade collection. Available via www.trade.opiuk.com
Image courtesy of OPI UK, showcasing the Power of Hue summer nail colour collection, available via www.trade.opiuk.com. /OPINailsUK
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www.scratchmagazine.co.uk www.olympiabeauty.co.uk www.nailympia.com The publisher of Scratch magazine has taken all reasonable measures to ensure the information detailed in Scratch is correct at the time of going to print, and while every care is taken to avoid inaccuracies, the publisher does not accept responsibility for any errors or omissions from any information within this or previous editions. © 2022 SEED PUBLISHING LTD
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Contents JUNE 2022
FEATURES 18 Just Be Hue
Explore the nail colour collection inspired by self expression that features on this month’s cover
26 Pulling The Plug On Plastic
Reduce your plastic use in the nail space with practical pointers & eco-friendly product picks
Entry Now Open!
Get the lowdown on Scratch’s annual photographic competition & see if you can win a cash prize
34 Servicing The Sector
42
Take a first look at CIDESCO’s new nail qualifications, designed to develop ‘job ready’ pros that are globally recognised
36 Doting On Dad
Capitalise on Father’s Day (19 June) with a focus on supporting the needs of dads in the nail room & beyond
38 Scratch On TV: Teen Mum Academy Follow the journey of a teen mum as she is filmed for a TV getting support from Scratch to make it in the nail sector
58
42 Enter The Extreme
Exercise your skillset & imagination with a guide to extreme nail creation from those in the know
68 The Power Of Scent
Ignite & delight the senses with advice on incorporating aromatherapy into your hand & foot services
70
76 Scratch Stars Awards 2022: Meet The Judges
REGULARS
See who’ll be lending their expertise to this year’s technical & artistic categories to uncover a Scratch Star
88 One-Time To Long-Term
Turn one-off clients into loyal regulars with tried & tested methods from fellow techs
90 Understanding The Algorithm
Keep on top of your Insta game & ensure engagement with top tips from a social media marketing pro
62
36
10 22 28 50 54 58 62 64 70 72 74 82 84 86 92 96 98
Nail Nation The Hot List The Scratch Scoop The Force Of The Feds Brand Watch Scratch Pads Nailscopes Sustainability Steps 5 Minutes With… Readers Gallery Just Add Glitter Through The Keyhole Ask the Experts Style With Sadie Course Bites Nail Clippings Fingernails In Focus
Image courtesy of Krista Paulitti
30 The Great Scratch Shoot Out –
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Nail NATION
business
news & views
Platform launches to help beauty pros partner with brands on social media Communications agency, SEEN Group, has launched Community X SEEN, a beauty advocacy platform that gives content creators the opportunity to partner with leading global beauty brands and make their mark on social media. The platform was launched in response to the rapidly evolving social media landscape and already has more than 2,000 nano creators and beauty specialists on the network from the UK and the USA. It provides an opportunity for beauty enthusiasts and professionals to be part of new beauty conversations, to trial and review exclusive new product launches, attend social brand events and collaborate on bespoke brand content creation experiences. The network also invests in creators through bespoke social up-skilling sessions, product rewards for gold, silver and bronze star creators, and where possible, paid content collaborations. “Ultimately, it’s about making the world of social beauty a more authentic, knowledgeable, and inclusive space for all,” comments Jane Walsh, SEEN Group CEO. Get involved at www.communityxseen.com
WINNERS ANNOUNCED IN FIRST NAILYMPIA GERMANY COMPETITION
Nailympia
Nailympia Competitions, in association with Scratch, has announced the winners COMPETITION of Nailympia Germany 2022, the first live G E R M A N Y 2 0 2 2 Nailympia competition in two years. Hosted 4-6 May, the international nail competition welcomed 49 competitors from 13 countries and took place at Beauty Düsseldorf in Germany. Champion nail professional, Stefanie Lo Re, organised and hosted Nailympia Germany 2022 alongside her team partner, Ivonne Voigt, who are both previous Nailympia medallists. The event will combine scores held from Nailympia Canada 2019 and Nailympia London 2022 to announce the champion of the fourth Global Cup. “It was amazing to be back in the competition arena following the pandemic. All judges and competitors were energised and excited,” reveals Alex Fox, Nailympia Competitions director. Scan here to check out the winners www.nailympia.com ®
10 SCRATCHMAGAZINE.CO.UK
NHBF report highlights beauty sector skill crisis The National Hair and Beauty Federation (NHBF) reports that qualifications and training, recruitment and retention, and financial pressures have been causing ‘a skills crisis for the hair and beauty industry’. Careers at the cutting edge: Tackling the skills shortage in the hair and beauty sector uncovers a dramatic drop in apprenticeship starts due to lower funding and a growing number of self-employed workers in the industry. If trends continue, the report estimates that there will be fewer than 3,400 hair and beauty apprenticeships starting in the UK by 2025. Financial challenges hold many employers back from apprenticeships because on average, apprentices only begin to generate income for nail and beauty salons after 15 months. However, around 65% of the businesses surveyed by the NHBF would be willing to consider taking on 19+ year-old apprentices if the government introduced incentive funding. The report also found that as workers reassess their work-life balance and the cost of living increases, many professionals are leaving the beauty industry in search of higher paid, more flexible and secure sectors, resulting in over half of all UK hair and beauty businesses reporting unfilled vacancies. www.nhbf.co.uk
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Nail NATION Millie Kendall honoured with OBE at Buckingham Palace ceremony Millie Kendall, British Beauty Council CEO and co-founder of Brandstand Communications, received an OBE for services to hair and beauty on 4 May. Kendall, who has over 30 years’ experience creating and marketing beauty brands, was originally awarded an MBE in 2007 for services to the cosmetics industry, and the OBE recognises her continuing passion and commitment to the UK hair, beauty and cosmetic sectors. She attended the ceremony alongside her daughter, Lucia, and was presented with her accolade at Buckingham Palace by HRH the Princess Royal, Anne. “I’m very honoured to receive this award and see it not just as a personal accolade but as recognition for the hair and beauty industry as a whole, and the incredible contribution it makes not just to our economy but the positive impact it has on many peoples’ lives,” comments Millie Kendall, OBE. Since its launch in 2018, the British Beauty Council has represented the voices and needs of the British beauty industry, championing the sector and pushing for positive change within it. The Council also launched the Sustainable Beauty Coalition in 2021 to accelerate the sustainability efforts of the sector. www.britishbeautycouncil.com / www.brandstandcomms.com
CND™ unveils skincare range for pro hand & foot treatments CND™ has unveiled Pro Skincare, a professional range of skincareinspired spa products to elevate hand and foot treatments. The vegan, eco-friendly range has been co-developed with skincare experts and nail professionals, and its seven products are housed in 100% recycled packaging. “CND™ is committed to advancing the state of the industry with high-performing products designed to honour the health of the skin and nail,” comments Jan Arnold, CND™ co-founder. “Through our premium, customised treatments, the application of the Jan Arnold CND™ Pro Skincare ritual will pamper clients, leaving them with supple, healthier-looking skin during and after every mani-pedi service.” The entire line is suitable for all skin types and is dermatologically tested. It includes an Exfoliating Scrub and Exfoliating Activator for hands, Hydrating Lotion for hands and feet and Mineral Bath, Intensive Hydration Treatment, Exfoliating Sea Salt Scrub and Callus Smoother for feet. CND™ products are available in the UK via www.sweetsquared.com 12 SCRATCHMAGAZINE.CO.UK
CEW to sponsor student placement on Cosmetic Science course CEW UK (Cosmetic Executive Women) has announced its sponsorship of a student place on the Society of Cosmetic Scientists (SCS) Diploma in Cosmetic Science, starting in October 2022. The CEW Caroline Neville Scholarship Caroline Neville 2022 has been launched in recognition of the contributions CEW executive president, Caroline Neville MBE, has made to supporting businesses and individuals across the beauty industry over the past 30 years. CEW is inviting members to nominate someone they know or themselves to be the recipient of the sponsorship, which is not exclusive to CEW members. The diploma is written by experts in the industry, approved by the Royal Society of Chemistry for training purposes and supported by the CTPA. It is a course delivered by online learning, enabling students to study at their own pace, kick-start their career path and improve their career aspirations. The recipient will either be a final year student (at university studying for a degree that is not related to cosmetic science or in the final year of studying Chemistry A-Level), or a CEW member whose current career is not directly in cosmetic science but the nominee wants to get into new product development. Nominations and applications close on 17 June. For more information, visit www.cosmeticlearning.com/diploma and to apply, contact hello@cewuk.co.uk
Survey reveals 28% increase in beauty businesses with a steady footfall The NHBF has published its State of the Industry Survey for the first quarter of 2022. In comparison to the previous survey in January, which showed only 13% of businesses reporting a steady footfall, 41% of businesses now report being busy or steady. Almost half (44%) of those are breaking even, with 30% making a small or good profit (up from 19%), and the amount of businesses making a small or substantial loss is down by 13%. Although there are signs of hope for the industry and the amount of businesses confident of their survival has risen from 40% to 57%, this is not as high as 63% of businesses in September 2021. Only 17% of beauty businesses surveyed are definitely or likely to take on new staff in the next three months, and 16% have cut back on apprentices over the last three months. “After a difficult winter for the sector, trade and confidence levels are similar to where they were in July 2021,” comments NHBF chief executive, Richard Lambert. “We are grateful for all the government support provided to the sector to date. However, continued support Richard Lambert from each national government is needed through the recovery phase, particularly in the form of incentives for apprenticeships to fuel the future talent pipeline of the personal care sector.” www.nhbf.co.uk
pleasure
Nail NATION GELCARE CONTINUES COLLABORATION WITH GAB BOIS FOR SS22 COLLECTION
BBC Radio 1 DJ to host Scratch Stars Party Scott Mills, host of BBC Radio 1’s The Scott Mills Show and Official Chart, is to host the Scratch Stars Party on Sunday 24 July. Scott’s BBC Radio 1 show has created some of the most popular radio features ever, from Flirt Divert, Playground Insults and the world-famous Innuendo Bingo. He joined previous Scratch Stars Party host, Rylan Clark, in Turin, Italy to host Eurovision coverage last month, and hosted the semi-finals for BBC4. A former contestant on Strictly Come Dancing, Scott was also an official ambassador for Team GB, showing his support for British athletes during the 2016 Rio Olympics. He is also a patron for the MS Society, Neuroblastoma UK and has trekked across Kenya’s Kaizut desert for Comic Relief. He will be hosting the infamous nail industry event, which this year marks its 10th anniversary, alongside Scratch’s managing editor, Helena Biggs. The evening will include a three-hour free bar, entertainment and the big reveal of the Scratch Stars Awards winners 2022. Scan here for a ticket to the Scratch Stars Party
Glitterbels unveils six core powders to create strong & timeless nail looks Adding to its L&P acrylic nail system, Staffordshire based brand, Glitterbels, has launched six nude and pink core powders. Honey Buff, Sugar Rose and Perfect Pearl have been added to the brand’s nail product portfolio, alongside three matching shimmer powders for clients that want extra glitz from their nail styles. Ensuring durability and strength in nail looks, as well as gorgeous colour, the powders are easy to apply and are perfect as a base for nail art or suit those that want a timeless splash of colour or sparkle on their own. Since the release of the core powders, Sugar Rose has proved to be one of the most popular shades, particularly for solid colour nail enhancements. Glitterbels core powders are available to purchase via www.glitterbels.com
NAIL & BEAUTY BITES Beauty industry expert, Gina Collins, has opened a second training academy in Grimsby, Lincolnshire. With over 20 years’ experience in the industry, Collins will educate students in permanent make-up, microblading, laser treatments and skincare. www.ginacollins.co.uk 14 SCRATCHMAGAZINE.CO.UK
Majestic Towels has added the Wipeable Couch Cover to its bestselling Wipe Clean range. Elasticated for a perfect fit, antibacterial, antifungal and odour eliminating, the cover can be cleaned quickly and easily with antibacterial cleaners. www.majestictowels.co.uk.
Gelcare, the Canadian nail brand created by Emilie Sanscartier, founder of the popular Le Manoir nail salon, has announced a second collaboration with Montreal artist, Gab Bois. Gelcare first teamed up with Bois for a Christmas-themed Gelcare collection, and the relationship continues for the spring/summer 2022 shades. A spokesperson for Gelcare comments: “To bring further life to our colours, we are excited to continue our collaboration with artist, Gab Bois. Gab is best known for her witty photography that transforms everyday objects from mundane to memorable, and her unique point of view.” Gab Bois utilised her photographic talents to create nine images for the campaign to represent each of the new shades. • Archive Beige – a creamy neutral that balances warm brown with cool white • Barbara Pink – a bright plastic-pink • Cornflower Blue – a creamy blue with a hint of purple • Jelly Mango – a pigmented yellow-orange • Kelly Green – an intense, vibrant green • Polly Pink – a pastel vinyl-pink • Toro Sashimi – a bright, coral red • Wasabi – a toned-down pastel green with a hint of nude • Watermelon – magenta pink with a hit of cherry red www.lemanoir.com
GEORGIE SMEDLEY GROUP CURATES SUMMER GELISH EDIT Just in time for summer, the team at beauty distribution company, Georgie Smedley Group, has created the ‘Bright Edit’; featuring six vivid existing Gelish shades: bright purple Carnaval Hangover, orange You’ve Got Tan-gerine Lines, yellow Glow Like A Star, lime green Limonade In The Shade, deep blue Making Waves, and dark purple One Piece Or Two. The Edit gives consumers a chance to purchase the shades at a discounted, bulk rate. The Bright Edit is available via www.gsgroupuk.com
Space renting platform, HotPatch, has partnered with the Osu business management app to help self-employed, small business owners and freelancers manage their finances. Features include instant payments with no transaction fees, a booking system and automated invoices. www.hotpatch.com / www.payosu.com
The OPI Nature Strong range has launched in Sally Beauty stores across the UK. Thirty of the plant-based, vegan nail lacquer shades are available to purchase. www.sallybeauty.co.uk
RY DATES FOtioRn Tis heHatiEngDIA
The GelBottle Inc introduces DesignEx Pro™ range for speedy extensions The GelBottle Inc has added ready-sculpted, express gel extension system, DesignEx Pro™, to its range of nail products, allowing users to quickly and effortlessly create gel effect extensions. The DesignEx Pro™ Starter Kit features all products required to apply. These include the clear, soak-off, self-levelling All-in-One BIAB™, which acts as a base, builder gel and top coat (and is the only gel needed to apply and infill the tips), the brand’s USB Flash Lamp, and the Half Moon Nail File and Buffer. Starter Kits are available to purchase via www.thegelbottle.com
Lottie London partners with Chaun Legend for press-on nail launch Trend-led and Gen-Z focused cosmetics brand, Lottie London, has teamed up with celebrity nail artist, Chaun Legend, to create a press-on nail range. Inspired by love for his home city, the Los Angeles nail tech designed the Lottie x Chaun Legend Stay Press’d press-on nails for the brand’s first nail collaboration. Chaun Legend Utilising his signature long coffin shape, Legend’s four funky designs exude LA elegance. The collection includes: • Emerald City – a green art deco effect • Sunset Strip – an orange ombré set • Baby Girl – a pink graffiti design • French Twist – a swirly white French tip Offering a gel-like, glossy finish with easy application and removal, the press-on nails offer a wear time of up to seven days. Made from 94% recycled plastic, they are applied using either vegan nail glue or adhesive pads. Of the collaboration, Chaun Legend comments: “I love creating new and trendy mani looks for my clients and have drawn inspiration for the four designs from my love of LA with the graffiti art and architecture for that sexy, LA vibe to make you think, ‘damn!’” www.lottie.london Expanding its product portfolio, Perfect Beauty Group has launched a range of semi-permanent make-up (SPMU) and microblading items for UK beauty pros. The company will also introduce training courses for SPMU and microblading. www.perfectbeautygroup.co.uk
The competi eight of up as finalists in s ar St tch ra Sc e th H C tegories T ca 22 A 20 SCR DGING Awards out at the U it J e ttl ba S to e ar STAR DAY of London College will have ey Th y. ap er Th o will Beauty nel of judges, wh pa d me tee es an by ed or sc their work ory. nner in each categ . determine the wi ories on page 76 teg ca e es ges of th rs ta hs Check out the jud tc ra sc ag az in e. co .u k/ w w w .sc ra tc hm g, the Following judgin ratch Sc Y e th L of winners 24 JU 22 will Stars Awards 20 H C e Steel Th T at d A ale be reve SCR THE PARTY Yard, London in the most S ht in the STAR talked-about nig len ca dar. UK nail industry pect a night of of the awards, ex ry sa er niv an th hours of 10 e th Marking to mention three sic and fun – not . se ha rc performances, mu pu ket inks with every tic e. co .u k to complimentary dr y2 02 2. ev en tb rit rt pa rs ta hs tc Vi sit w w w .sc ra ke t. pu rc ha se a tic yourself in Want to immerse est autumn/ lat the ‘ , on 2-3 ER ati uc ed B O nches and T lau C ty O winter beau IA ndon 2022 Lo P ia mp M ily Na Y the OL TY is back ich wh U n, competitio BEA tus? after a two-year hia ty trade au Be pia ym s year. Head to the Ol n centre, later thi itio on‘’s Olympia exhib nd Lo at ld he at t, en ev to at te nd ur fr ee tic ke t Re gi st er fo r yo uk o. y.c ut ea w w w .o ly m pi ab
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Phytomer, professional skincare brand and provider of face, body and suncare products, is celebrating its 50th birthday. Founded in 1972, the family business is renowned for bringing the sea’s restoring benefits to beauty pros and consumers globally. www.phytomer.co.uk
Miss England visits North London skin clinic for bespoke facial Reigning Miss England beauty queen, Rehema Muthamia, visited the Aesthetique Skin Clinic in Edmonton, North London, last month to meet staff and enjoy one of the clinic’s most popular treatment offerings: a bespoke facial using the Ceteum cosmetics brand, of which Rehema is an ambassador. She has used the brand’s products to help with hyper-pigmentation skincare issues and adult acne. Arriving in full regalia, with her prized crown and sash, the beauty queen was eagerly awaited by clients and the Aesthetique Skin Clinic team, led by owner, Dr Anish Berry, and founder of the original clinic, Shyam Berry. The clinic has served its local community’s health, beauty and wellness needs since 2007, and has also made a name for itself further afield, with in-demand treatments including facials using the SCR Gold skincare range, which contains 24 carat colloidal gold. www.aesthetique.co.uk / www.cetuem.com
Award-winning lash extension system, Novalash, has welcomed two trainers to its Scotland education team, giving students options for training in both the north and south of the country. Lindsay Chambers offers training in Kirkintilloch and Edinburgh, while Zoe McIntyre offers training in Inverness. www.novalash.co.uk
Cleaning company, Cert, has launched with a reusable sprayer and dilutable disinfectant and detergent chlorine tablets designed for small businesses, including salons. The brand wants to tackle single-use plastic and help businesses assure clients they are Covid-safe. www.certcleaning.com SCRATCHMAGAZINE.CO.UK 15
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COVERSTORY
Just Be Hue Step into a world of kaleidoscopic colour as REBECCA HITCHON explores the empowering inspirations & joyful shades of the OPI launch celebrated on this month’s cover
O
PI’s summer nail colour collection, Power of Hue, has arrived to send a bold message through nail colour. With a 12-piece palette of mood-boosting shimmer hues, from electrifying fuschia and turquoise to tangy orange and yellow, OPI wants consumers and professionals to use the collection to unleash their creativity and be unapologetically themselves – in other words, ‘Be Hue’.
“At OPI, we feel that colour can help someone be who they want to be, changing not just looks, but outlooks,” comment Suzi Weiss-Fischmann, OPI co-founder & brand ambassador, and Jill Bartoshevich, the brand’s global marketing director. They explain that because June is Pride Month, Power of Hue’s spectrum of shades did take inspiration from the occasion, which celebrates LGBTQ+ communities globally. However, this celebration isn’t something that the brand wants to restrict to one month. Instead, it wants it to be a continued legacy of the collection. 18 SCRATCHMAGAZINE.CO.UK
“We’ve launched this rainbow-hued collection for summer because June is LGBTQ+ Pride Month, but we will continue to promote it until next season because we want to talk about the charity that OPI Global is supporting through it, The Trevor Project, for more than one month. It is an organisation that needs year-round support,” the pair reveal. “The Trevor Project is the world’s largest suicide prevention and mental health organisation for lesbian, gay, bisexual, transgender, queer and questioning young people. The organisation is doing very important work to offer a safe space for teens and literally save lives.” A percentage of OPI Global sales of the Power of Hue collection is to be donated to The Trevor Project, while OPI UK & Ireland has partnered with and will be donating to Albert Kennedy Trust. This charity supports LGBTQ+ young people aged 16-25 in the UK and Ireland who are facing or experiencing homelessness or living in a hostile environment, and helps them into better futures, from supporting moves into safe homes to employment, education and training.
COVERSTORY
Meet the hues Sun-rise Up
Sugar Crush it
Exercise Your Brights
Pink Big
Go to Grape Lengths
Don’t Wait. Create.
Sky True to Yourself
Feel Bluetiful
Make Rainbows
Bee Unapologetic
Mango for It
The Future is You
“The hues and their shimmer finishes lend themselves to really dynamic looks,” explain Suzi and Jill. “On their own, they act as jewellery on nails and together, the shades are perfect for bright, bold nail art. Even a set of skittle nails, with each nail painted a different colour, looks striking with these shades.” The duo’s favourite colour combination from Power of Hue is the two purple shades, Go to Grape Lengths and Don’t Wait. Create., as purple is the accessory colour of the season, they reveal. As far as the most versatile shades, the bright pinks, Exercise Your Brights and Pink Big, and bright blues, Sky True to Yourself and Feel Bluetiful, are their top picks. The Power of Hue shades are available in Nail Lacquer, Infinite Shine and GelColor formulas at www.trade.opiuk.com /OPINailsUK @opinailsuk
“The global crisis that has overwhelmed our lives for the past two years gives way to a colour direction that’s alive with energy,” comments Suzi Weiss-Fischmann. “Invigorating aesthetics, therapeutic textures and vibrating colour combinations are at the heart of summer 2022’s colour story.”
Jill Bartoshevich adds that that there are four key hues dominating nail trends for the summer and characterising the Power of Hue collection: fuchsia, orange, lilac and blue. “Fuchsia has an intensity that’s empowering, so it’s no surprise that Pink Big, a bold, shimmery fuchsia, is the season’s hero shade. Orange is an uplifting, gender-neutral bright, while lilac is a playful, contemporary purple. Blue is cool, refreshing and offers a balm for both body and mind,” she explains.
SCRATCHMAGAZINE.CO.UK 19
We promise you’re not buggin’! In partnership with Paramount Pictures, the Clueless collection from Gelish® and Morgan Taylor® throws it back to the ‘90s with a range of fun and dynamic shades inspired by the iconic film.
TM & ©2022 Paramount Pictures. All Rights Reserved.
HM-14858 © 2022 Nail Alliance - North America, Inc.
OOPS, MY BAD!
SO CHECK IT
UGH, AS IF
HIGHLY SELECTIVE
ADORABLY CLUELESS
DRIVING IN PLATFORMS
POWERS OF PERSUASION
TOTAL BETTY
SHE’S A CLASSIC
I TOTALLY PAUSED
LET’S DO A MAKEOVER
TWO SNAPS FOR YOU
AVAILABLE AT
gsgroupuk.com Georgie Smedley Group Phone: 01708 465900 www.gsgroupuk.com | Email: info@gsgroupuk.com LONDON, HERTS & ESSEX 0800 014 8313 IRELAND 00353 1 4295122 SOUTH WEST UK 01300 348645
NEWPRODUCTS
Gelish Clueless Collection £70 + VAT www.gsgroupuk.com Feeling nostalgic? Gelish has collaborated with Paramount Pictures to unveil six playful gel polish shades for summer, inspired by the 1995 film, Clueless. Shades include the popping pink She’s A Classic, creamy coral Driving In Platforms and bold yellow Ugh, As If.
NSI Balance Elite Gel from £20.95 + VAT www.nsinails.co.uk Sculpt and shape enhancements to the desired style with the eight HEMA-free hard gels from NSI, designed for all levels of nail tech. The natural-toned gels have a self-levelling formula and have been formulated to reduce the risk of heat spikes when curing, be strong and durable and emit low levels of dust when filing.
List THE HOT
Artistic Nail Design Colour Bloom £17.95 + VAT www.louellabelle.co.uk Master marbled, snakeskin and watercolour nail art styles in minutes with Artistic’s handy Colour Bloom. After curing the second coat of Colour Gloss, apply a coat of Colour Bloom. Do not cure, but use a dotting tool or brush to apply your desired Colour Gloss colours to create the bloom effect. Cure for 30 seconds and finish with Glossing Gel.
Scratch scours the industry for the latest nail & beauty products to captivate clients & lend a helping hand to your services
NAF! PRO Cocktail Collection Cuticle Oil Pens £5.50 + VAT/RRP £8 each www.nafprofessionals.com Does your like client like a Daiquiri or prefer a Piña Colada? Or will they opt for a Kiwitini? The choice is theirs with the addition of three cocktail inspired scents to the NAF! PRO cuticle oil range. The retail friendly pens are available in a pack of five, and 30ml bottles are priced at £12 + VAT/RRP £15.
22 SCRATCHMAGAZINE.CO.UK
Crystal Parade Jubilee Nail Art Mix £1.90 + VAT www.crystalparade.co.uk Create dazzling designs to commemorate The Queen’s Platinum Jubilee with this nail art mix, featuring Chalkwhite, Sapphire and Light Siam crystals in three sizes. Four Preciosa Silver 4mm squares are also included.
Kure Bazaar Nail Polish in Provence & Papillion £7.50 + VAT/RRP £15 each www.kurebazaar.com Inspired by the 2022 Pantone Colour of the Year, Kure Bazaar has added the soft lavender blue Papillion and deep lavender Provence to its vegan-friendly nail polish range. Highly pigmented, the formula of each features vitamin E and bamboo extracts to support a healthy, colourful nail finish.
NEWPRODUCTS
Happy Paul Face Bright Spice Trio £POA/RRP £42 www.happypaul.co.uk Happy Paul, the self care and wellness brand that supports men’s mental health, has added a Rise & Shine Face Cleanser, Purification Face Scrub and Pick Me Up Moisturiser to its range of mood-lifting products. Ideal retail items, the vegan-friendly products are infused with the brand’s signature Bright Spice fragrance and 10% of profits from sales is donated to YoungMinds.
HD Pro Nails Candy Aurora Flakes £8.95 + VAT each www.hazeldixonnails.com These iridescent, vibrant and super-thin flakes add a stunning finish to nail designs. Available in 12 shades, the flakes can be used with a variety of nail systems and catch the summer light to create a dazzling effect.
Protein Formula For Nails £7.50 + VAT/RRP £14.95 each www.protein-nails.com Cater to the prescriptive needs of your client’s nails with a choice of four treatment products. Number 1 – I Maintain is suited to nails in good health that need maintaining, 2 – I Grow is for thin, peeling nails, 3 – I Hydrate is for dry, brittle nails and 4 – I Strengthen is for weak, damaged nails. A coat of each should be applied every other day then removed after seven days before reapplying.
Lecenté Multi Glitz Glitters £3.99 + VAT each www.lecente.com / www.sweetsquared.com / www.ellisons.co.uk Add fun, eye-catching effects to nails this summer with your choice of nine bright glitters from Lecenté. The beach and festival-friendly nail art glitters are named after sweet treats including Mint Swirl, Candy Corn, Strawberry Shortcake and Candy Floss.
Australian Bodycare Aloe Vera Natural Gel £4.66 + VAT/RRP £7.99 www.australianbodycare.com Offer speedy relief from stinging, itching, dehydration and sunburn with this Aloe Vera Gel, which features Tea Tree Oil to soothe skin and relieve itching. An ideal addition to a travel bag, the gel is also available in a Mint variant to add a cooling effect and Lemon Myrtle, which features a fresh citrus scent and is infused with vitamin C.
SCRATCHMAGAZINE.CO.UK 23
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• All the benefits of clear BIAB™ , now in a soak-off formula. • Say NO to heat spikes, with 50% less HEMA. • Multipurpose formula acts as a base, builder gel AND top coat. • Encapsulates nail decorations and embellishments. • The only gel needed to apply and infill DesignEx Pro™ tips. • Self-levelling formula for effortlessly strong overlays. SHOP NOW
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ENVIRONMENTMATTERS
Pulling the plug on
plastic To mark Plastic Free Beauty Day (17 June), Scratch serves up practical pointers to help you reduce your plastic use in the nail space REBECCA HITCHON REPORTS
Get involved with Plastic Free Beauty Day 2022
Use the hashtag #plasticfreebeautyday on your social media platforms on 17 June and share the changes you can make to reduce the beauty While there is more awareness than ever about the detrimental consequences of plastic use, this isn’t translating into enough industry’s dependence action to reverse the damage done. Damage that has seen only on plastic. The beauty industry has a problem with plastic. Packaging is the leading contributor to plastic production and pollution, and the sector produces over 140 billion units of packaging annually on a global scale.
9% of the world’s plastic recycled since the beginning of large-scale plastic production in 1950 – and even then, plastic can only be recycled a few times before its quality is too poor for use.
Plastic Free Beauty Day was established by Yolanda Cooper, founder of haircare brand We Are Paradoxx, to celebrate and highlight plastic free beauty brands and encourage consumer demand for plastic alternatives. Yolanda Cooper
“The objective of Plastic Free Beauty Day is to make a genuine change across the beauty industry; educating and inspiring brands, retailers and manufacturers to choose alternatives to plastic packaging,” Yolanda tells Scratch. “We cannot continue to rely on a material that is so damaging to our environment. It should be a wake up call to all that plastics are now in our drinking water system.” Yolanda explains that the event has driven positive change since she founded it in 2019. “In our first year, we saw a real switch in how the press perceived the plastic pollution problem. Our second year gave a platform to plastic free beauty brands to share their experiences, which saw a spike in ‘plastic free beauty’ searches. Last year, we encouraged retailers to make ‘plastic free’ a shoppable category on their websites and Look Fantastic was a fantastic partner in this.” And what about Plastic Free Beauty Day 2022? “This year will involve a big drive to wider industry change, and we will be engaging with beauty industry leaders to implement meaningful change from the top down,” says Yolanda.
TAKE NOTE!
Claire Blincoe
“If clients want to use the water machine in my salon, I provide them with glasses, which I wash up at the end of a busy day or between clients. This is better for the environment than single-use plastic bottles and cups, and cheaper than bottled water.” Georgie Smedley Group educator, Claire Blincoe
26 SCRATCHMAGAZINE.CO.UK
TECH TALK
Scratch Stars Home Nail Salon of the Year finalist 2022 and Magpie Beauty ambassador, Danny Manchip of Beau’s Beauty Box, Danny Manchip reveals how he reduces his plastic use in the nail space… “It’s a great feeling to know that you are helping the environment, and you’ll be surprised at how easy it is,” says Danny, when asked why he would encourage other salons to opt for plastic alternatives. “You’ll find items you use have plastic in them and you had no idea, and that will make you want to change. “For example, I recently swapped my antibacterial wipes to ones with zero plastic, and bin liners are an easy plastic item to switch – there are so many biodegradable options available. “Before I buy an item in a plastic wrapper, I check whether the wrapper can be recycled,” adds the nail tech. “My nitrile gloves from Unigloves get rinsed off so they can be recycled. The company is working in partnership with Ellie’s Fund, a charity fund for Yorkshire’s Brain Tumour Charity, to recycle these and raise money to research brain tumours.” Find out more here
ENVIRONMENTMATTERS
Product picks Green glitters
Plastic free files
‘ offers a glass foot file Peacci and nail file, as a bundle and individually. The tools can be rinsed under a tap and sanitised before being used again. While the foot file uses no plastic packaging, the nail file comes with a reusable plastic storage case.
‘ Smooth Foot File & Peacci Shape Nail File £22 + VAT www.thegelbottle.com
Eco-friendly eyelash tools Made from high quality, biodegradable bamboo, the Marvelash accessories from Salon System are designed for lash and brow technicians and MUAs, who want to ditch single-use plastic tools and create less waste when performing their treatments.
iZ Beauty of London’s plant based glitters are non-plastic and biodegradable. Available in 14 different finishes, shapes and shades, the glitters are created using a film derived from mainly eucalyptus trees, come with recyclable packaging and will soon be available for refill.
INK London’s Bio Additions Glitters are produced using biodegradable film that is also made primarily from eucalyptus trees. It is sourced from responsibly managed plantations and certified compostable and sustainably sourced. INK London Bio Additions (6pk) £18.33 + VAT www.inknails.com
Salon System Marvelash Bamboo Mascara Wands (3pk) £10.95 + VAT. Available from wholesalers nationwide.
TECH TALK
Audrey Krako, owner of home based salon, Manikur Brighton, shares her tips for choosing plastic alternatives… “I have been working in the beauty industry for almost five years and I couldn’t help but notice how much plastic waste is created on a daily basis,” Audrey tells Scratch. “When I set up Manikur Brighton last year, I wanted to cut down on this waste and opt for more eco-friendly products, tools, equipment and practices. Audrey Krako
Sustainable skincare
UpCircle’s Hand & Body Lotion is housed in glass bottles and can be ordered with an aluminium, instead of plastic, cap for repeat orders.
“I have swapped regular nail files for high quality glass nail files, and I’ve switched to biodegradable cotton pads, as many cotton pads contain synthetic, plastic fibres to keep their shape or make them smoother.
Plastic negative beauty
UpCircle is a certified plastic negative brand, which means it removes more plastic from the environment than it uses in its products or packaging. In addition, Evolve Organic Beauty is a UK based plastic negative beauty brand, distributed by Louella Belle. Both brands partner with rePurpose Global, a plastic action platform that helps people and companies calculate, reduce and offset their plastic footprint, removing over 14 million pounds of waste each year. This means that the brands’ products carry this plastic negative footprint, which you can also look out for on other products.
iZ Beauty Of London Biodegradable Glitter in Lavender £4.50 + VAT www.izabellehammon.com
UpCircle Hand & Body Lotion With Bergamot Water £8.12 + VAT/RRP £14.99 www.upcirclebeauty.com E: sales@upcirclebeauty.com
Evolve Organic Beauty Tropical Blossom Body Polish £12.25 + VAT www.louellabelle.co.uk
“Consider using ecofriendly cleaning products and build your way up to using non-plastic, reusable tools,” Audrey advises. “It may be pricier initially, but you cut down on your monthly business outgoings in the long run. If we all make small changes, they will have a big impact and clients will appreciate it.” www.manikurbrighton.com
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p o o c s
SCRATCHSOCIAL
THE SCRATCH
Top (L-R): Helena Biggs, Jess Wilkie, Bottom (L-R): Chloe Randall, Rebecca Hitchon, Callie Iley
The Scratch team offers an insight into its antics & unveils events & products from the nail & beauty realms
out Out and ab
In the
MAIL...
With the Scratc h Stars Awards party ge tting closer, managing edito r, Helena, and news & feat ures writers, Chloe and Rebe cca, headed to party venue, The Steel Yard in London. While there, they took part in bingo extravaganza, Bo ngos Bingo.
Check out the nail & beauty goodies in Scratch’s postbag this month…
SKULLEN SUBS, the subscription box company for nail pros created by Newcastle salon and academy, Skullen Collective, sent its first box for us to check out. Contents included a copy of Scratch, a nail art tutorial and associated products, a ‘Nails Not Negativity’ apron, and vegan and gluten-free snacks. Sign up at www.skullennaildesign.com.
Summer cocktails were on our minds after NAF! PRO sent us three desk-friendly nail and cuticle oils from its limited edition Cocktail Collection, available via www.nafprofessionals.com.
house a visit to Town Helena paid indulge to ds in Harro Knightsbridge eated six nail styles cr in one of the art il na reet Style as part of its St er m m su spring/ collection for use e in all Townho bl la ai av , 22 20 d oo ‘G r e opted fo branches. Sh mani h lis po l ge pink Vibes Only’, a tailing d gold flake de an e ey il ev th wi ton. an C ta re il pro, G courtesy of na
Beauty tool brand, Tweezerman, gifted news & features writer, Rebecca, its Classic Slant Tweezer in rose gold and with her name engraved on the tool. Known for its grip and precision hand-filed tips, the tweezer allows for seamless hair removal. www.tweezerman.co.uk.
What we’re wearing...
Rebecca was paid a visit by mobile tech, Jessica Seabrook of @jessica.charlotte.beauty, for an oh-so-sweet spring mani featuring polka dots, glitter and a tiny heart on each thumb. Jessica used Bio Sculpture Gel colours and Essence Glitters. Art editor, Jess, headed to her regular tech, Hazel Martin of @nailcreationsbyhazel, to receive this ocean blue mani, featuring a sparkly silver hue on her ring finger. Hazel used The GelBottle Inc shades Bluefin and Hola! Holo.
28 SCRATCHMAGAZINE.CO.UK
Editorial assistant, Callie, headed to Essence PR HQ in Shoreditch to m eet Salon System Ge llux expert, Julie Anne Larivière, and celebrate her Free Spirit gel po lish collaboratio n with the brand. The tech used the shades Joie De Viv re and Be-Amaize-ing to create mix n’ match nail art for Callie, addin g swirls, smiley faces, eyes and stars.
GELLUX MINI’S 8ml Available at your wholesaler now.
#Gellux
www.salonsystem.com
@salonsystem
TRE COLO ND LED, UR P SHAD OPPING E Idea S – SU l for
MMER
!
INDUSTRYCOMPETITION
Get set to snap a winning shot & scoop prizes as Scratch opens its annual photographic competition for entry Scratch’s annual, photographic competition, The Great Scratch Shoot Out, is back and open for entry to techs worldwide. This means it’s time to get a creative team together and snap a winning shot to see if you’ve got what it takes to win a cash prize, trophy and editorial coverage. Open to any skill level with no set theme, this competition is your chance to step away from the nail desk and try your hand at photographic nail work. If you’ve ever had a desire to get your creative juices flowing and produce an image that you envisage on a magazine cover or on salon walls, there’s never been a better time to showcase your skills and kickstart a new project. “Over the last year, the creativity shown by the industry has been extraordinary with nail looks and trends showing bolder and more challenging depths. To give nail techs the opportunity to translate these innovative ideas into photography will be exciting to see in this year’s competition,” reveals Chloe Randall, competition organiser. With three months to produce and enter your image, before you do anything else, start planning the concept and get your photographer, model, hair stylist and makeup artist together. Next month, we’ll be revealing tips and advice for creating a winning entry…
“There’s never been a better time to showcase your skills and kickstart a new project.” 30 SCRATCHMAGAZINE.CO.UK
y r t Enw no open! : S E S O L C ENTRY 2 2 0 2 t s u g u 31 A T @ 5pm GM
Who can enter?
The competition is open to nail professionals of all skill levels. With its remote, online entry, The Great Scratch Shoot Out can be entered by nail technicians worldwide and offers the chance to create your entry at your own pace and around your working life. Plus, with no live competition day, you can enjoy the creative process without pressure.
What’s the theme? The theme is open! We at Scratch want to see your originality and skills shine. Simply keep the nails as the focus of your final image and let your creativity flow.
How is it judged? The Great Scratch Shoot Out is judged by the Scratch team. Each entry is individually considered and the panel decides on the 1st, 2nd and 3rd place entries, so ensure your image is eye-catching, well captured and the nails are the focal point.
INDUSTRYCOMPETITION
Meet 2021’s Great Scratch Shoot Out winner, Lucy Allen
How to enter
Up until 31 August @ 5pm, the online entry form will be be live at www.scratchmagazine.co.uk/shootout where you can enter your details, upload your image and pay the £25 per image fee which is payable on submission. Images need to be high-resolution and submitted in A4 format (210x297mm, horizontal or vertical). If you’re having trouble with your entry, simply email chloe.randall@scratchmagazine.co.uk for assistance. Entry will not be complete unless payment is received by close of entry. Successful receipt of entries will be confirmed by email. The full terms & conditions are available on the Scratch website.
Voter's Choice As well as the 1st, 2nd and 3rd places, entrants will have the opportunity to scoop an additional prize known as the Voter’s Choice award. The voting form will be open on the Scratch website 5-12 September 2022 after entries close, where competitors will be invited to campaign for votes via social media before the voting deadline.
What did you enjoy about creating your entry for The Great Scratch Shoot Out? I loved that I had the chance to stretch my creative ‘muscles’ outside the confines of salon appointment timings and with such a talented team, it was a great experience. We bounced ideas off each other and had a lot of fun! What has changed in your career since winning last year’s competition? Since winning, I’ve been made a brand representative for INK London, a brand I’ve used and loved for three years, which is a huge honour. I’ve been busier than ever and I now have a waiting list of over 80 people wanting to book appointments with me. Doing the photo shoot and creating the image really helped my creative mojo, so I’ve had a lot of fun doing some creative nail art on clients in the studio, too. How did you feel when you found out you had won? Honestly, I was in shock! It was the first time I’d done a creative shoot and the first time I’d entered anything, so to win was an amazing feeling. I was with a client when the winners were announced, so we both had a good scream! I couldn’t wait to tell the rest of the team that we’d won. Where have you displayed your winning print & what has the reaction been? My print and trophy are displayed opposite the entrance to my studio, so clients see it when they arrive for their appointment. I also have the front cover of Scratch on which it appeared framed and displayed above my nail desk. The response to both has been amazing, and my clients comment on how beautiful the photo is and how great it looks in the studio, even if they’re unaware that I produced the image.
The prizes
Each entrant receives:
• Certificate of participation • Glossy print of their entry • A free digital subscription to Scratch magazine
1st place: • • • • •
A trophy Cash prize Certificate A special print of their winning image Winner’s feature in Scratch magazine
The Voter’s Choice, 2nd and 3rd place also receive a cash prize, certificate and placement in Scratch’s winner’s feature.
What would be your top advice for people thinking about entering this year’s Shoot Out? Firstly, go for it! Get your creative team and model finalised as soon as possible so that you can start discussing your ideas and vision for the shoot. Take your model’s look into consideration and what colours and styles will complement them. Most importantly, have fun with it!
Ready to enter? Scan here
Keep an eye out for more information via www.scratchmagazine.co.uk/shootout and on our social media channels. /scratchmag @scratchmagazine @scratchmagazine SCRATCHMAGAZINE.CO.UK 31
Where will our colours take you this summer? Whether you’re jetting off this season or just feelin’ that five-star summer glow… Luxury Awaits! Our new Halo Gel Polish collection has every shade you could desire and more… Do you have plans to party on the white sand
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EDUCATIONNAVIGATION
SERVICING THE CIDESCO, the world standard for beauty & spa therapy, has elevated its offerings for nail enthusiasts – launching three new qualifications with support from industry pros. HELENA BIGGS gets the scoop…
sector
“This growing beauty sector needs more science and product understanding. It also needs a better understanding of inclusivity, diversity and sustainability; not forgetting some essential business acumen.” That’s the belief of CIDESCO, the organisation founded in 1946 that provides beauty and spa therapy education at such a high level that it’s recognised all over the globe.
It has launched three new ‘progressive’ qualifications for nails; Manicure/Pedicure, Natural Nail Services and the Professional Nail Services Diploma. “This is CIDESCO International’s first offering of nail qualifications which is very exciting for us,” comments Erika Ferreira, global head of marketing. “CIDESCO has ensured that the qualifications respond to the industry’s needs and are fit for purpose by working with the Hair and Beauty Industry Authority Erika Ferreira (HABIA), the UK government recognised standard setting body. HABIA develops employer-led National Occupational Standards (NOS) that are then used as the basis of qualifications. These qualifications have been mapped and aligned to the most recent NOS for this specialist area.”
Marian Newman
Kim Ford
Pamela Adkins
Jacqueline Kennedy
Timea Vaczlavik
CIDESCO also pooled the knowledge of Marian Newman BEM; Kim Ford, CIDESCO’s education consultant; Pamela Adkins, board member for education; Jacqueline Kennedy, CIDESCO’s global head of business development and Timea Vaczlavik, global head of education, to formulate the qualifications. They are not only based on the NOS, but have been enhanced to reflect the needs of the global sector and provide skills that will future-proof nail professionals as it evolves.
To find a CIDESCO School and sign up to a CIDESCO qualification, visit www.cidesco.com /CIDESCOInternational @CIDESCO1
@cidesco1
@CIDESCOInternational
34 SCRATCHMAGAZINE.CO.UK
“The new qualifications not only focus on the ’thinking professional’, but include areas covering science and inclusivity, diversity, and sustainability,” Erika continues. “Every qualification has a level of ‘business’ understanding included. In the Professional Nail Services Diploma, there are three additional units that focus on running a successful business. “These qualifications will ensure that every successful learner is knowledgeable, skilled and ready for employment in a salon or spa.”
EDUCATIONNAVIGATION
The CIDESCO Nail Services Qualifications These qualifications can be taken in succession as a learner grows, or learners can dive straight into the Professional Nail Services Diploma, which ‘includes everything a modern nail professional needs to know’. All nail courses at CIDESCO schools host a maximum of 10 students per group. “Those partaking in the Manicure/ Pedicure or Natural Nail Services qualifications will be a valuable asset to any team,” reveals Erika. “Graduates of the Professional Nail Services Diploma could head straight into a senior team member role or have enough knowledge to suit self-employment and run their own business. Together, the courses match the recognised gold standard of CIDESCO qualifications.”
Manicure/Pedicure Assessment: • 30 online questions – 45 minutes • Practical exam - Basic manicure (one hand) – 30 minutes - Change over time if needed – 15 minutes - Full pedicure – 45 minutes - Treat one hand/both feet, paint both • Case studies (consultation/treatment plan/recording of treatments in case studies booklet) - Manicure: 3 clients x 3 treatments each (Unit 3) - Pedicure: 3 clients x 3 treatments each (Unit 3) • Assignment - 500 words: Client consultation (Unit 1) - 500 words: Health & safety (Unit 2)
Natural Nail Services In this qualification, learners will gain the skills and knowledge to provide manicures, pedicures, gel polish and basic nail art.
Assessment: • 40 online questions – 60 minutes • Practical exam 2hrs 45 minutes total, including 15 minutes changeover time if needed. Clients need to have gel overlays on hands. Manicure - Removal of gel nail overlays – 25 minutes - Manicure one hand and apply gel overlay to other hand – 50 minutes - Nail art on five fingers using both hands to create artistic balance – 30 minutes Pedicure - Full pedicure on both feet with nail enamel – 45 minutes • Case studies - Manicure: 3 clients x 3 treatments (Unit 4) - Pedicure: 3 clients x 3 treatments (Unit 5) - Gel nails: 3 clients x 3 treatments (Unit 6) - Nail art: 1 client x once (Unit 7) • Portfolio (Nail Art Showcase) - 30 nail designs with different techniques • Assignment - 500 words: Client consultation (Unit 1) - 500 words: Health & safety (Unit 2) - 500 words: Working in a team (Unit 3)
Professional Nail Services Diploma In this qualification, learners will gain the skills and knowledge to provide manicures, pedicures, advanced nail art, UV gel nails, L&P nail treatments and removal of nail enhancements.
Assessment: • 70 online questions – 90 minutes • Practical exam – Part 1 2hrs 50 minutes total. One model with UV gel polish on all fingernails required. - Consultation (Units 1 & 2) – 15 minutes - Remove UV gel polish (Unit 6) – 25 minutes - Manicure one hand, basic (Unit 4) – 25 minutes - Apply UV gel polish to one hand (Unit 6) – 30 minutes - Provide basic pedicure to both feet (Unit 5) – 45 minutes - Apply basic nail art to five nails using the Nail Art Showcase as a reference (Unit 7) – 30 minutes Practical exam – Part 2 4 Hours 10 minutes total. New model required. One hand, two fingers with L&P enhancements; two fingers with UV cured enhancements with soft gel (soak off) and thumb with hard gel (buff off). Other hand previously prepared to work on immediately. (no coatings). Examiner will inform the candidates on the day of the examination of the following: Display ‘Nail Art Showcase’. Examiner to choose five different techniques from display. - Soak off all fingers using either foil or soak method. E-file removal on thumb (Units 10 and 11) – 40 minutes - Consultation – 15 minutes - Apply UV cured enhancements to one hand: - 2 fingers using tip & overlay, pink and white - 1 finger sculpted pink and white - 1 finger sculpted ‘reverse French’ - Thumb sculpted hard gel Shape enhancements using hand filing and finish with UV cured top coat (Unit 8) – 1 hour - Clear desk and change systems for L&P – 5 minutes - Apply L&P enhancements: - 2 fingers using tip & overlay pink and white - 1 finger sculpted pink and white - 1 finger sculpted ‘reverse French’ - Thumb sculpted pink and white Prepare using e-file techniques + manual. Shape enhancements using e-file. Finish using buffers to bring to high shine (Units 9 & 11) – 1 hour - Clear desk and prepare for Advanced Nail Art – 10 minutes - Apply chosen nail art techniques to 2 fingers on one hand and 3 fingers on the other hand (Unit 12) – 1 hour • Case studies - Manicure: 3 clients x 3 treatments (Unit 4) - Pedicure: 3 clients x 3 treatments (Unit 5) - Gel nails: 3 clients x 3 treatments (Unit 6) - UV gel enhancements: 3 clients x 3 treatments (Unit 8) - L&P enhancements: 3 clients x 3 treatments (Unit 9) - Removal of enhancements: 3 clients x once (Unit 10) - Nail art: 3 clients x once (Unit 5) - Advanced nail art: 3 clients x once (Unit 12) - E-file: 3 clients once to include preparation, shaping and removal (Unit 11) • Portfolio (Nail Art Showcase compiled during each technique lesson) - 30 basic nail art designs - 30 advanced nail art designs • Assignment - 500 words: Client consultation (Unit 1. Also observed) - 500 words: Health & safety (Unit 2. Also observed) - 500 words: Working in a team (Unit 3) - 500 words: Basic Business Support (Unit 13) - 500 words: Advanced Business Support (Unit 14) - 500 words: Financial Effectiveness (Unit 15) SCRATCHMAGAZINE.CO.UK 35
Instagram.com/julieknailsnyc
SALONSOLUTIONS
Halo Gel Polish in Black £5.49 +VAT www.purenails.co OPI Nail Lacquer in Glitzerland £5.50 + VAT/RRP £14.30 www.trade.opiuk.com
Happy Paul The Purification Face Scrub £POA/RRP £18.50 www.happypaul.co.uk For those needing to prioritise selfcare, this scrub will help shed the day’s debris and start afresh. It features the brand’s signature scent, which aims to trigger happiness, and a percentage of profits go to mental health charity, YoungMinds.
A DAD-APPROVED NAIL LOOK Father to daughter, Willa, and expectant dad, Joe Jonas, was spotted wearing this black and gold abstract nail style at the Met Gala last month. Session stylist, Julie Kandalec, created the singer’s mani using OPI’s Gold Digger Chrome Powder. Recreate the look with black and metallic gold nail shades.
DOTING ON DAD CND™ Pro Skincare Intensive Hydration Treatment £26.95 + VAT www.sweetsquared.com Indulge dads with dry skin with this intensive moisturiser, which helps callused heels and soles of feet feel softer and leaves skin looking healthier.
Scratch serves up retail options, nailspo & advice to help capitalise on Father’s Day TE FOR
DA DIARY THE AY
Footlogix Day & Night Retail Kit £20 + VAT/RRP £40.80 www.louellabelle.co.uk For a dad that’s sporty or always on the move, ensure they look after tired feet with this handy kit, featuring moisturising Daily Maintenance Formula and rejuvenating DD Cream Mousse.
ERS D FATH UNDAY IS S 2022 NE 19 JU Dr.PAWPAW Age-Renewal Hand Cream in Orange & Mango £5 + VAT/RRP £6.25 www.drpawpaw.com Slow absorbing, sticky hand creams and dads don’t mix, but the lightweight texture of this formula delivers rapid hydration and relief, and minimises signs of ageing.
TOP TIP
Evolve Organic Beauty Daily Renew Facial Cream £16.25 + VAT/RRP £29 www.louellabelle.co.uk Give the gift of good grooming with this moisturiser, designed to restore, hydrate and soothe normal to dry skin with pure organic oils. 36 SCRATCHMAGAZINE.CO.UK
NAF! X Navy Cuticle Oil Pen (5pk) £27.50 + VAT /RRP £8 each www.nafprofessional.com For dads on the go, retail a pocket-friendly cuticle oil pen. This collaborative pen features Navy Professional’s signature scent in NAF!’s handy slim brush format, with packaging exclusively designed by artist, Laxmi Hussain.
“You may be serving a captive audience of clients who are mothers and daughters and they will need gifts for Father’s Day, so use them. During their appointments, let it be known that you offer services, retail items and gift cards for all. You could even make up bespoke gift sets, pre-wrapped for a hassle-free present.” Lisa Stone, Salon System educator
SCRATCHMEDIA
Scratch on TV:
Go behind-the-scenes with Scratch as the team supports the career moves of a nail tech for TV show, Teen Mum Academy CHLOE RANDALL REPORTS
L
ights…camera…action! Back in August 2021, Scratch was invited to take part in Teen Mum Academy for E4, and now we can finally spill all the details!
The programme, created by Dragonfly Film & TV, follows six determined teens who have already experienced one of the biggest life events there is – becoming a mother. Led by a former teen mum turned successful entrepreneur, Jess Lizama, they embark on an experience to build confidence, relationships and develop new skills. Their time at the Teen Mum Academy aims Jess Lizama to support both their future careers and their personal lives, with help from people in their desired industry.
Filmed over two days, one week apart at Scratch HQ, managing editor, Helena Biggs, was introduced to teen mum, Antonia, whose goal was to build on her career as a nail technician. She sought to grow her social media following to promote her work and develop a loyal clientele. Helena set Antonia the task of producing an Instagram Reel to showcase one of her nail creations. The brief? An animal print nail style with a twist. Antonia had one week to create the Reel and show it to Helena with a caption and hashtags to be approved for publication on Scratch’s Instagram feed, which boasts over 127,000 followers. Antonia & Helena
“Statistically, teenage mothers are less likely to attend school and finish their education due to a lack of resources and support,” reveals Molly Boughen, assistant producer at Dragonfly. “The goal of the programme is Molly Boughen to fight the stigma and stereotypes of what it means to be a teenage mother and promote their drive and determination. “We aim to show the subject of teenage pregnancy with warmth, humour and sensitivity. We wanted to help each of our 38 SCRATCHMAGAZINE.CO.UK
young mothers realise their capabilities in both their business and personal life.”
Antonia also gained some hands-on experience at West London salon, Nuka Nails, under the watchful eyes of nail artist founders, Anouska and Kadimah. Famed for its nail art menu, Antonia exercised her creativity and was offered some valuable business advice to help further her career.
SCRATCHMEDIA
Meet Antonia… “I moved out of my family home at the age of 16 after struggling in my early teens and feeling very misunderstood, which caused me to clash with my family. I am now 19 with a 16 month-old daughter. We live in our own home and we are very happy. “I am a single mum to Alanah-Marie and although the journey hasn’t been easy, I wouldn’t change a thing. I went back to college to gain a beauty therapy qualification alongside my nail qualification so I could offer more to my clients. “I found out about Teen Mum Academy through my family nurse as she believed I’d be a great subject for the show. After she told me about it, I was so excited and she reached out on my behalf. I went through a long process of interviews, emails and Zoom calls and was so happy to be chosen to participate. “The show was created to support young mothers with business aspirations and change the stereotypes associated with being a teen mother. Growing my nail business has been very tricky as balancing time and funds as a single mother isn’t easy. The show felt like a second chance to get things going. “When Scratch gave me my task, I was filled with different emotions; excitement coupled with nerves. I wanted to get it right as it was a big opportunity. I was asked to design some animal print nails with a twist and if they were as good as I hoped, they’d be posted on Scratch’s Instagram feed. The pressure was definitely on. “My time in the Scratch office was so much fun! Meeting with Helena was so refreshing, as she was so genuine and wanted to see me succeed. It’s not every day you meet a stranger that wants to see you shine. Helena made me feel so comfortable and gave me many tips to support my career.”
Filming focus With approximately 40 people involved in making the programme, Antonia and Helena share details about the filming experience… “The filming stage lasted three weeks, and that time was not for the weak! I think I can say that on behalf of the mums, babies and even the production team, we were all very tired – but it was so much fun,” reveals Antonia. “The mothers bonded so well with each other and with the camera crew. We felt like a big family as due to Covid-19 restrictions, we all stayed in the same apartment block. We’d cook for each other, cry with each other and enjoy plenty of laughs. It was an experience I will never forget.” “The filming process was really straightforward and relaxed,” comments Helena. “Team Scratch is no stranger to being in front of the camera or hosting enthusiastic interns, and the arrival of the Teen Mum Academy team was an elevation of that. “Scratch’s ethos is to inspire, inform and educate through its printed and digital platforms, and filming for Teen Mum Academy provided a great opportunity for us to extend this in-person and see real-time results. I am delighted to continue mentoring Antonia; it’s great that the programme has given her a platform, as well as stepping stones and skills, to support her career in nails.”
Antonia’ s placement with Scratch… “We spent a lot of time making sure that we were finding opportunities for Antonia that would help her grow her business,” reveals Molly. “For us, it was a no-brainer to involve Scratch magazine. A big part of Antonia’s time at the Academy was focused on improving her social media platform after learning how beneficial it is to help grow her nail business. “Spending time at Scratch allowed Antonia to see what it takes to work in a journalistic setting. The challenges she was set by managing editor, Helena, taught her to work to a brief with a deadline, while allowing an understanding for the importance of social media.” “It is a privilege to support Antonia’s career journey and watch both her skills and business grow,” adds Helena. “She is such a driven, passionate individual and when filming, we often forgot the cameras were in the room as we got lost in Instagram posts and enjoyed playing with video content.
It’s not every day you meet a stranger that wants to see you shine. Helena made me feel so comfortable and gave me many tips to support my career.”
“So immersed were we on several occasions that we kept chatting even after the production team yelled cut! We discussed our shared love for the nail industry and Antonia asked insightful questions, absorbed every piece of advice given and created a stellar Reel to fit the brief. She was a joy to have in the office and her happiness was truly infectious.”
Scratch’s episodes with Teen Mum Academy aired on E4 on 27 May and 2 June at 7:30pm. Watch back via All 4. Follow Antonia: @alaniquebeauty Follow Dragonfly Film & TV: @dragonflyfilmtv SCRATCHMAGAZINE.CO.UK 39
NAILSTYLE&FORM
Enter the
Extreme Take a step inside the wonderful world of extreme nail shapes & styles as CALLIE ILEY explores how & why techs create such masterpieces…
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xtreme nails are a unique and bold way for techs to showcase both creativity and skill, whether in a competition setting, for a photo shoot or for personal development and enjoyment. The phrase ‘extreme nails’ has its own meaning to each nail stylist, and the definition varies as much as the nails themselves.
“Extreme nails are extraordinary fingernails, most of which cannot be worn in normal everyday life,” comments Krista Paulitti, international grand master nail educator and extreme style creator. “Due to the outstanding optics, they are often created for fashion or avant-garde photography.
Nail stylist: Monika Szlósarczyk @monika.szlosarczyk Photographer: Dorota Ziętek @dorota_zietek Make-up: Martyna Furczyk @praline_makeuproom Model: Rhiam Stone @rhiamstone
“The high level of difficulty involved in creating extreme nail shapes showcases exceptional nail knowledge and skill. As a result, extreme fingernail creations have also been integrated into national and international nail championships.” “For me, an extreme nail is a showstopper,” adds awardwinning nail artist, Melanie Garlick of Cruelty Free Clawz. “It stops you in your tracks and catches your eye. I always think of extreme nails as lengthy enhancements with 3D elements and lots of embellishments.” Despite the complex and challenging process, the end result of an extreme style is beautiful and rewarding and offers a clear display of structural knowledge. “Creating such nail styles pushes me to grow every time. The possibilities are endless,” comments multi award-winning nail artist and Scratch Stars finalist, Mino Vo. “Personally, after every nail I create, I get a feeling of satisfaction and happiness. I often look at my creations and smile for ages because it’s my passion and it’s what I love doing. I always have new ideas for extreme designs.” There are multiple extreme styles that can be created by techs, whether stilettos and butterfly shapes, or styles conceptualised by the pros themselves such as Kostka Bojana’s Scar, Krista Paulitti’s Xaraya and Mino Vo’s Tokyo. “In early 2006, I designed and patented special nail shapes and forms that were different to anything else I saw in the nail industry,” reveals master educator, Kostka Bojana. “I became known for extreme length nails featuring skulls, handmade details and jewellery. Due to my specific pointed shape and unusual length and style, my nails became recognised globally.” 42 SCRATCHMAGAZINE.CO.UK
Kostka Bojana’s Scar shape, named after her cat
“The high level of difficulty involved in creating extreme nail shapes showcases exceptional nail knowledge and skill.”
NAILSTYLE&FORM
Why create extreme nail styles?
“Extreme nail forms allow artists to express themselves through their work. The possibilities are endless, and your imagination means you can create something different to anyone else. You never know which direction you will take, which gives a great end result, led by ideas that can mould into something new. This diversity is what I love the most.” Kostka Bojana, master educator & nail artist “I call my extreme nails ‘avant-garde nails’ because they are futuristic and innovative. They are art and high fashion. Extreme styling pushes the artist to think outside of the box and create something totally new. The nails are not for wearing and are instead for showcasing the nail artist’s creativity.” Mino Vo, multi award-winning nail artist
“Extreme nails push your creativity and help you develop your skills. Often, what you think may work, doesn’t, and through that process, your skills develop as you learn what will work and what is aesthetically pleasing. Extreme nails are also showstoppers that grab attention on social media and help boost your engagement.” Melanie Garlick, award-winning nail artist “Creating extreme nails is a way to show yourself that you can retreat from your comfort zone. They are not for everyone. You have to love structure in order to create an extreme nail.” Andreea Simona Ignat, multi award-winning international nail tech & educator “I create extreme nails to push myself and to see what I can achieve. I love extreme styles because of the time they take and the effort that goes into them. The job satisfaction I get after creating them is amazing! I love the look of striking, long extreme nails. Pushing myself and bettering myself is what inspires me to keep going.” Jade Barber, Scratch Stars finalist 2022 & multi award-winning tech “Crafting extreme nail designs is a chance to test your limits as a nail tech and let your creativity shine through, developing something that’s not only structurally accurate but also pleasing to the eye.” Laura Peat, Lecenté educator
Melanie Garlick’s blue extreme nails inspired by waves
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Top tools Mixed media products
“A variety of good quality mixed media is important for creating extreme nail styles,” comments Melanie Garlick. “I use a combination of acrylic, acrygel, Lecenté Create gel polish, acrylic paints, watercolour paints, Lecenté Inks and gel paints to achieve varied results.”
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Nail forms
KP Special Super Size Extreme Nailform – Edition 4 £POA www.kristapaulitti.com
DID YOU KNOW?
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A ruler
In response to requests from thousands of customers for an even longer nail shape than Edition 3, Krista Paulitti’s Nailform Edition 4 with a length of 16cm was released in October 2021.
“It’s vital to measure points precisely and accurately on all nails, and maintain consistency throughout the nails,” says Laura Peat.
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A hand file
Refine and smooth with a selection of hand files.
Lecenté Straight Nail Files 80/150-grit (5pk) £3.50 + VAT www.lecente.com / www.sweetsquared.com www.ellisons.co.uk
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Imagination!
“Tools for creating extreme nail designs are key, but there’s one thing more important – your imagination!” says Melanie Garlick.
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NAILSTYLE&FORM
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The Nail Lab UK educator and nail stylist, Oksana Smirnova, shares a step-by-step guide to creating this lily themed extreme nail… Oksana Smirnova Nails @nails_oksana.smi
Step 1 Prep the natural nails. Depending on the length of the nail you wish to create, stick some forms together, cut to shape and fit to the nail. Apply a thin layer of white gel on the natural nail. Cure for 10-15 seconds. Using the same white gel, craft the shape on the top and sides of the form and connect to the natural nail overlay. Cure and repeat until you achieve your required coverage and thickness. Cure and remove the inhibition layer. Step 2 File the surface of the enhancement until it is smooth, and file the shape and end of the nail. Next, file from the inside, putting the file inside the nail and filing off the thickness of the side parts. When satisfied, brush off all the dust and wipe the nail with a dehydrator. Step 3 Lay down the nail onto a piece of paper and outline it with a pencil. Move the nail away and draw your desired pattern. When finished, cut it out. Step 4 Fix the finished sketch onto the nail using sticky tape. Draw the cut-out parts from the sketch onto the nail and repeat on both sides of the nail. Remove the paper sketch. Step 5 Taking a drill bit, starting with medium thickness, begin to drill through the larger drawn-out areas of the nail. Next, change the bit to a thinner one to cut out and refine the smaller, narrower parts of the pattern. Repeat this step on the second side of the nail. Step 6 To create the lily petals, paint a leaf completely in white gel polish and cure. Paint a second coat, cure, then remove the inhibition layer and separate the gel petal from the leaf. Repeat this step for each petal. Step 7 Remove all the dust from the nail and start painting it. I used the airbrush technique and bronze paint. After this, I added golden details using a detailer brush. Use the airbrush technique and bronze paint to decorate the middle of the lily leaves. Step 8 To create the stamens for the lily, take form paper and apply spider gel onto the glossy side. It should be applied thick so it does not break. Add a thicker blob at the end and paint yellow. Step 9 When all parts of the flower are ready, connect them using acrygel to complete the lily. Step 10 Adhere the lily to the nail using a gel or acrygel and add rhinestones to complete the look.
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OUR FIRST EVER NATURAL ORIGIN, VEGAN NAIL LACQUER. ALSO AVAILABLE AT SALON SERVICES AND SALLY BEAUTY FROM JUNE 2022.
NAILSTYLE&FORM
TECH TALK: Mino Vo
“My career in the nail industry has been a very unexpected journey,” Mino reflects. “I never thought I would end up doing nails. I’ve always loved fashion, but sometimes your career chooses you, and now I can’t imagine doing anything else but nails.
“Avant-garde nails are my gateway to fashion as I can see them on runways, in music videos and editorial shoots in the future. I take a lot of my inspiration from fashion designers, such as Ryunosuke Okazaki. I get a lot of inspiration from travelling and animals, too. “Being in Mexico and visiting the sun and moon pyramids inspired my next shape that I will teach, named Mexico City. All my shapes are named after cities,” he explains. “One of my most popular shapes, Shanghai, was inspired by the Eastern dragon. “In the past couple of years, I’ve had many invitations to educate, but I never accepted,” Mino reveals. “I’m a perfectionist, and I didn’t want to teach until I knew I had mastered my technique. This year I finally decided it was time, and I’ve been invited to many classes and campuses globally.
Mino’s Berlin nail style
“I always say making one nice nail is easy, but making five nails look the same is a challenge,” Mino comments. “You need to pay attention to the small details on each one – this is what makes a nail special.”
Mino Vo showcases a peacock-inspired nail design
“When creating avant-garde nails, it’s important to have your own personal style and find your voice,” he states. “Make the nails with love and passion. Competitions help me grow a lot, because they push you to new limits, and the judges make it clear where you can improve.” www.minovolondon.uk @minovolondon
/minovolondon @minovolondon
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Mino Vo shares how to create the avant-garde Tokyo nail…
“When creating avant-garde nails, it’s important to have your own personal style and find your voice.” 46 SCRATCHMAGAZINE.CO.UK
Step 1 Prep the nail and adhere a nail form. I have used Krista Paulitti’s Edition 3 form. Mark your desired nail shape onto the form with a pen. Step 2 Build the spine of the enhancement from the free edge to the end of your marking on the form. Step 3 Build the Tokyo shape with your product down to the markings on either side of the form. Step 4 Extend the product down to the natural nail and build from the apex to the end of the spine. Step 5 Connect the needle just under the tip of the nail. Step 6 File the enhancement to create a smooth finish. Step 7 Smooth the sides with a file and define the shape. Step 8 Decorate the nail as desired.
NAILSTYLE&FORM
TECH TALK: Krista Paulitti
“I live in a world of inspiration,” Krista divulges. “There is always something exciting to me, even in the mundane – whether a plan flies in the sky, a watchmaker fixes a watch or I lie in a summer flower field with my husband and my Yorkie, I will find inspiration. As a child, my mother had to make my dresses as I had design ideas and didn’t want to be dressed like the other children.
“Being so deeply immersed in the world of nails and my natural talent for art means that my mind bubbles over with illusions and creations. Work is like going to the cinema for me. The creations jump at me like a good film,” she smiles. “In everyday life, there are too many normal daily routines,” Krista continues. “That’s why I turn to this world of extreme nails every day. It’s a form of meditation for me; I forget everything around me and I’m free from negative currents and influences. “I would encourage anyone interested in extreme nail shapes to take a course,” she comments. “It’s important to consider where you can get the best information and techniques. Students need an understanding tutor willing to give their time to support. “Through the many monthly international training courses and experiences I gain, my students benefit, because they are always up-to-date with the latest information from the world of nails. My students are an extension of me.” www.kristapaulitti.com
/krista.paulitti
@kristapaulittitheartist
TECH TALK: Kostka Bojana
Kostka Bojana’s extreme nail form, MorningStar
“I have invented and patented 17 extreme nail forms,” Kostka reveals. “Each extreme form is special in its own way and style, and it would be hard to pick a favourite amongst them, but MorningStar and Scar have been popular recently.
“When I first started developing extreme nail forms, it was difficult as there were not many products that could allow me to build such nails. I had to improvise every step of the way. This led me to create products according to my formulation, strong enough to build and file extreme nails, yet flexible enough to allow me to precisely manipulate the product with ease, without fear of the nail breaking,” she explains. “This is why I started my own brand which specialises in products specifically made for extreme nail lengths. “I pass my knowledge to my students as best as I can,” Kostka beams. “This is why the number of students per course with me is limited, so that I can dedicate equal time to each student. My motto is that ‘everyone can and must learn’ and therefore my seminars are very intense, and sometimes we can stay working up to 12 hours a day until each and every nail is as good as it can get. “Technically, after good education and practice, everyone can make a perfect nail,” she comments. “But, it’s the creativity that dictates the originality of the work itself, as well as the artist’s signature, that they are known for. “My top tips for creating extreme nail forms are: have patience, a relaxed mind, positive energy, and good products,” Kostka Bojana shares. “If you don’t have good products, it’s impossible to make an extreme nail form as they always end in 0-degrees – the tip must be like a needle. This isn’t achievable without the proper products because it is the most difficult technical part of the process.”
Check out Kostka’s filing of an extreme nail shape by scanning here
“I draw inspiration from many different areas such as science, goth culture – such as the skull in my logo and my last name’s meaning – and steampunk. My biggest inspiration is my beloved cat, Scar, without whom, I can’t work,” Kostka smiles. “Besides him, I draw my inspiration from a desire to create something different, to step out of the pattern in order to rise above the limitations which we all carry. “I found myself through creating extreme nail styles, and this is how I express myself as an artist,” she recalls. “To be able to live happily, one must do what one loves. Once you combine work with passion, you achieve the unachievable. This is why I create extreme nail forms.” www.kostkanailsystem.com
/bojanakostka
@kostkabojana SCRATCHMAGAZINE.CO.UK 47
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NAILSTYLE&FORM
TECH TALK: Andreea Simona Ignat
“In my opinion, an extreme nail style is an extension created from sculpting over the fifth line on a nail form,” Andreea explains. “I love all the extreme nail forms, but my favourite shapes have to be the Edge shape and Russian Almond, closely followed by the stiletto.
“I like to sculpt everything that I create. I believe that if you want to showcase your skills, sculpting over tips rules and I enjoy working with both builder gel and acrylic systems. I use multiple brands and I like to try different ones out to see which is better for me. “My first nail training was with Kostka Bojana back in 2017, when I did my first Dragon shape and I fell in love with extreme nails,” she reveals. “After this, I did level 1 and level 2 extreme shapes with Leon Cabriales.
Andreea’s top tips for creating extreme nail styles: 1. Consistency is key 2. It’s all in the training 3. Develop your own personal style 4. Focus on the details 5. Push limits
“I find inspiration from other nail techs, but also from day-to-day life,” she says. “You can always find something that will look good as a nail, like a leaf or a butterfly wing. Everyone can do it, but the most important part of creating an extreme nail is knowing your form application and fitting, and mastering the file when shaping. “When I create an extreme nail, I feel like I’m pushing myself to do something that I’ve never experienced before. The joy of the beauty that you create is amazing, and seeing the result is the best feeling! @andreea_nails
Watch how Andreea Simona Ignat creates her extreme nail styles by scanning here
Course bites
Krista Paulitti shows off her skills with this extreme nail style.
Keen to train in extreme nail artistry? Check out a selection of courses below… Hazel Dixon Nail Artist Academy offers courses for modern and extreme shapes. www.hazeldixonnailartistacademy.com
“After travelling the world and learning from the industry’s very best, I have now developed my own technique to make avant-garde nails, which I teach globally,” Mino Vo enthuses. “In my courses I aim to cover as many techniques as possible. “The course is never about what you make in the class, but it gives the student the foundation to create their own avant-garde shapes by themselves.” www.minovolondon.uk
Mino Vo showcases his expert ability in this avant-garde design.
“I offer extreme nail courses in small classes and on a 1-2-1 basis,” Laura Peat shares. “I’m also a national master educator for Krista Paulitti’s shapes, Draconis and Xaraya.” @simplykokoderby
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This graffiti-inspired design secured Laura Peat first place in Professional Beauty London’s Instagram Photographic competition category.
“My courses are known for their focus on precision work, exuberant details, handicrafts, and there are no secrets – all questions are answered honestly,” Krista Paulitti reveals. www.kristapaulitti.co m
Jade Barber offers an online course teaching extreme shapes. www.nailandbeautyexcellence.com
This beautifully bronzed extreme nail comes courtesy of Jade Barber.
SCRATCHCOLUMNIST
Deputy chair & director of information – Sue Davies
Chair – Marian Newman BEM
Director of education – Donna Clayton
Director of finance & legal affairs – Denise Spragg
THE FORCE
OF THE FEDS Scratch puts the focus on the FNP board as its figureheads share achievements, responsibilities & goals for the future.
TEAM TALK MARIAN NEWMAN Chair
“I co-founded the FNP as the pandemic demonstrated just how under-represented the nail sector has been. In my role as chair, I talk to people, formulate ideas and represent the FNP at the many tables that discuss the wider issues of the beauty sector.”
Highlights
“It has been wonderful to see the FNP accepted at the highest levels of wider sector discussions as a specific ‘voice’. Hosting our first nail competition in collaboration with Professional Beauty and giving competitions a slightly different focus has been a really interesting and worthwhile journey. “I am proud of our Allergy Survey, which provides figures and information about the ‘epidemic’ of allergies in this industry. I think the total acceptance at government level that the nail sector exists and is very relevant to economic input and strategy for the four nations has been a fantastic achievement.”
Goals
“The FNP will continue striving to make a difference and be a go-to for help and advice for members. Our newly appointed team of Federation advisors will help to make this happen, with specific groups addressing the main issues we face in the industry and finding solutions; endorsing and promoting some of the most important individuals in our industry: the educators! We look forward to developing a strategy to promote our sector to the consumer, regarding what a safe and truly efficient industry looks like.”
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“I think the total acceptance at government level that the nail sector exists and is very relevant to economic input and strategy for the four nations has been a fantastic achievement.”
SCRATCHCOLUMNIST
SUE DAVIES
DONNA CLAYTON
Deputy chair & director of information
Director of education
“I have been involved in earlier versions of nail organisations so have been aware of the need for The Federation of Nail Professionals for a very long time. Part of my role has involved sharing information from within the FNP that affects our industry, but I have also been working heavily on web site development with Donna to get our membership platform operational. This is a priority so that our members receive desired resources and benefits.”
Growth
“Our three touchstones; Create, Innovate and Educate, are vital to the work we do and our plans to grow and develop the Federation. The FNP is opening doorways for the nail industry to be recognised as a separate part of the beauty sector, and I’ve been involved in updating the National Occupational Standards and advising on committee work with the VTCT regarding qualifications. “My role has seen me take to the competition floor as competition director, as part of the FNP’s collaboration with Professional Beauty. The opportunity to improve skills and standards has been close to my heart and is one of the reasons why I joined the FNP.”
Partnerships & next steps
“I have judged many competitions over the years and I now do so as a representative of the FNP, which is a great honour. This year, the FNP is delighted to be part of the Scratch Stars Awards, introducing and sponsoring the “ Nail Sector Visionary Award.
“Our three “Now our new membership touchstones; platform is live, the industry start seeing more Create, Innovate willcontent and shared and Educate, are information from the FNP what we are vital to the work we regarding doing and seeing, how the industry is working and do and our plans to what needs to change. grow and develop With every nail professional, educator, brand and the Federation.” distributor working together, the
“I am passionate about our industry and education, and working for the FNP is an opportunity to ‘give back’ and support new and existing members. The pandemic showed that there was a wealth of information and knowledge within the sector but it was difficult at times to access. The FNP came along at just the right time, and of course it’s fantastic to work alongside equally passionate individuals, too. “My role as director of education involves a focus on changes in industry education, CPD and development opportunities for our members; in particular educators. The FNP’s member dashboard is the main delivery mechanism for sharing and offering such information.”
Highlights
“I have really enjoyed meeting members and industry experts at UK trade shows and having face-to-face conversations with people I had only met on Zoom meetings. It has been great to discuss issues in person and explore ways to support.”
Achievements
“Creating the FNP’s website has been a monumental task but a true team effort. The complexity of our vision was intricate and it has now been through its final phase of initial build and provides essential admin functions and smoother user capabilities. I look forward to populating the site and using it to its full potential.”
Goals
“I’m excited to push forward with the membership platform we envisioned, delivering everything the FNP planned for its members and more. I am also excited to reveal our Feds advisors later this year, who will bring even more expertise to the FNP and provide member support. The FNP has so much potential, and we’re only just getting started.”
voice of the nail industry can be heard and recognised.”
DENISE SPRAGG Director of finance & legal affairs “I’m responsible for ensuring that the FNP’s finances are on track, that we’re spending membership fees wisely and organising great events with key industry personnel. I’ve been a solicitor for 25 years, so data protection responsibilities and any new contracts that are signed with companies fall at my desk. My favourite aspect of the role is meeting so many talented techs who are passionate about our industry and strive to push it forward in a positive way.”
Involvement
“I became involved with the FNP through my relationship with Habia. My specialism is pedicure with complex feet (such as www.the-fnp.com
/TheFNPUK
diabetic clients), and so I was working with Habia to update the National Occupational Standards. Habia set up a call with Marian Newman and, after we had spoken, she called back to ask if I would like to become an FNP volunteer and assist with administration. From there, we realised that our paths had crossed many years previously and she asked if I would join the FNP board.”
Goals
“My goal is simple – to see our fabulous industry shine! Now that regulation of the aesthetic industry is underway, we need to keep momentum high for the nail sector to affirm it as a reputable and aspirational profession. Our clients don’t know about the correct ratio of liquid to powder, the science behind building the perfect apex, nail anatomy and physiology, how to recognise potentially serious medical conditions or how to avoid damaging people’s nails. We can change peoples’ lives with our skills, so let’s straighten our shoulders, and be proud of what we do.” @the_fnp_
@the_fnp_
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NAILSCENE
BRAND
WAT C H
Get to know the names behind companies & brands that are attracting attention across the nail & beauty scene BO.Nail Systems Created by the Worldwide Beauty Distribution (WWBD) Group in September 2021, the goal for the BO.Nail Systems brand is to innovate and be affordable and accessible to all. “We want to help nail professionals enhance their clients’ identity and express their individuality through nail styling,” comments a spokesperson from the brand. “From natural nude to dramatic black, we have a colour palette for every mood. “Whether you need to strengthen or treat the nails or sculpt and embellish, there is a product or system in the range to suit.” Such systems include L&P acrylic, builder gel, acrygel, fibre gel, soak-off gel polish and a dip system with all required accessories. BO.Nail is the line within the BO.Systems brand that focuses on offering a complete range of nail products. The brand also boasts a lash line which includes lash lifting accessories, tools and extension products. BO.Nail Systems products are available via www.snaprofessional.co.uk @sna_professional @bo.systems
Manicure Project Natalie Havariyoun, a former NHS worker with a keen interest in repetitive strain injury (RSI) in the hand, wrist and elbow, has used her expertise to develop La Brush, a nail brush coined as ‘the only wearable brush in the world’. Founded in 2021, Natalie’s company, Manicure Project, boasts two made-to-measure La Brush options; Original and Micro, designed to be worn on the nail pro’s finger of choice, ready for use when needed during the nail service. “Many nail brushes feature a handle, meaning the manicurist needs to drop the tool they are working with to use it, which can be disruptive,” Natalie explains. “The way these brushes are being used may contribute to RSI in the hand, wrist and elbow, or interrupt nail treatments. I was determined to design a brush that would meet every nail professional’s needs.” The lightweight tool can be rotated to an angle to suit the tech, helping reduce the risk of RSI. “Techs may like to wear their brush one way for sweeping dust when using an e-file and another when using a hand file,” Natalie continues. “The hand movements are very different for each, so being able to rotate the brush is important.” La Brush has been designed to be wearable and readily available without any disruption to the treatment; curved with a smooth perimeter, rotatable, adjustable, versatile, eco-conscious and luxurious. What’s more, Natalie is donating 10% of all Manicure Project profits to Antenatal Results & Choices charity. www.manicureproject.com 54 SCRATCHMAGAZINE.CO.UK
@manicureproject
NAILSCENE The Nail Heart Louisa Grainger’s love for nails started in childhood and led her to take the plunge and qualify as a nail technician in 2020. With a desire to create an affordable nail brand that nail enthusiasts with any level of experience could benefit from, Louisa founded The Nail Heart. The North Yorkshire based business launched in April 2022 and offers a variety of brushes, tools, decals and stickers. Glitter and confetti are elements that Louisa loves to add to her nail creations, so she wanted to offer a variety of fade resistant, bleed-free colours to the range. “The range of products is designed to provide anyone and everyone with what they need to create mesmerising designs,” comments Louisa. “Spreading positivity within the nail community and getting people to believe in themselves is what inspires me to progress. I wanted to offer a brand that truly cares about its customers and provides great customer service. “My packaging is eco-friendly and has incorporated a rose gold theme with hearts and butterflies,” Louisa continues. “It has taken a while to source biodegradable, recyclable and reusable packaging but being eco-friendly is a priority. I am looking forward to unveiling my upcoming projects and products.” www.thenailheart.co.uk
@thenailheart.store
I.AM Professional Nail Systems Managers at the WWBD Group enjoyed a three-day retreat in Amsterdam where they were struck by the beauty and class of the city. This translated into I.Am Professional Nail Systems, a deluxe line for nail professionals with a name inspired by the city. “I.Am Professional Nail Systems stands for professionalism, diversity and quality,” reveals a spokesperson for the brand. “Those who stand their ground and have both feet firmly on the ground choose I.Am Professional Nail Systems.” The brand combines great chemistry with a complete education programme so pros can achieve the best results from use. It seeks to evolve the nail pro’s business, resulting in profits. The brand offers an L&P acrylic system, fibre gel, builder gel and rubber base products alongside an impressive soak-off gel polish system, with a primary colour palette of 121 shades. In order to create a flawless application, I.Am Soak Off Gel Polishes are delivered with a contour cloning brush which mirrors the application area, allowing nail professionals to quickly and easily apply gel polish around the cuticle area and lateral side walls. They contain around 450 perfectly placed individual hairs for a complete absorption of colour and smooth application. All gel polish bottles are available in 7ml and 15ml sizes and the formula is designed for up to four weeks’ wear. With 27 years’ experience in the nail industry, WWBD Group serves to offer trendy colour palettes and innovate through techniques and exceptional training. I.Am Nail Systems is available via www.snaprofessional.co.uk @sna_professional @iamnailsystems SCRATCHMAGAZINE.CO.UK 55
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SCRATCHPADS
SCRATCH PADS A pretty pink haven A family’s love & shared passion for beauty are at the heart of a newly established salon making waves in a small Dorset community. REBECCA HITCHON takes a peek inside...
N
estled in the village of West Moors, Pink Velvet Nails & Beauty opened its doors in January, ticking off one of owner, Amy Lashmar’s life goals: to open her own salon and provide nail and beauty services to better the self-esteem and confidence of clients.
Chloe & Amy Lashmar
This dream come true is made even sweeter by the fact that her younger sister, Chloe, is by her side to run the business. “Her passion for nails and beauty aligns with mine, so working together is something we both enjoy,” Amy comments. “It gives clients a special insight into our lives and how we succeed together, and we work incredibly well as a team to provide the best services we can.”
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The salon’s success story While Pink Velvet Nails & Beauty has been open for just five months, the pair’s hard work has been rewarded through not only a busy schedule of clients, but accolades including sixth place for Best New Salon in the UK Hair and Beauty Awards 2022, along with 15th place for Best Nail Salon out of thousands of entries. Amy partly attributes this success to the cleverly thought-out location of the salon, away from competing businesses. “My mum noticed the space for rent and encouraged me to pursue my dream,” she reveals. “I chose West Moors as my target location because it is a beautiful and friendly area in Dorset, the community is so welcoming and after a lot of research, I noticed that there was a gap in the market for a nail and beauty salon in >> the area.”
SCRATCHPADS
“The goal was to create an escape for our clients from their everyday worries. We go out of our way to be there for them and make every client feel special.”
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SCRATCHPADS
“With the support of my family, I have achieved things I never thought I could.” But it’s not just where the salon is situated that has kept clients returning. “We’ve had such amazing feedback from clients about our décor, as they are wowed as soon as they walk in,” says Amy. Inspired by her four-year-old daughter’s favourite colour, the salon’s name gives new clients a preview of what to expect from their visit, with soft pink velvet furnishings matching the blossom that adorns the blush pink walls. These feature alongside marble flooring and gold accessories, which nod to Glitterbels’ HQ salon in Newcastle-under-Lyme – a source of inspiration for the space, and home of the brand that Amy has undertaken much of her training with and largely uses on clients. “Plus, who doesn’t love pink and gold together?” she smiles. While the nail and lash technician sourced her pro chairs from Glitterbels to further match her muse for the décor, the majority of furniture was purchased from IKEA, including the shelving, drawers and desks. “My mum and I chose the furniture, and we loved shopping for the extra touches,” says Amy. “I wanted desks that were both practical and pretty, and also researched desk lights that would achieve the best quality photos. I sought to create a sense of comfort combined with luxury, which is why we chose the pretty pink velvet sofa and chairs, and the dainty pink additions.”
A business bound by family values Establishing the salon continued to be a Lashmar family affair, with Amy and Chloe’s tradesman father building two private beauty rooms at the back of the space with help from Amy’s partner, Laurence. Further privacy is created by the pedicure station situated in the back corner of the main salon room, which also features nail desks with shelving and drawers behind, as well as a reception and client waiting area. “I have been very fortunate and lucky to have my family involved in the design and building process to make my dream and vision come to life, and for this I am so grateful,” Amy gushes. “With the support of my family, I have achieved things I never thought I could. That is why my main focus is to work hard for my family and two children. “The goal, with the décor and our service, was to create an escape for our clients from their everyday worries, where they can have a cup of tea or coffee and let off some steam, and we’ve done that. We go out of our way to be there for them and make every client feel special.” Both Amy and Chloe’s past occupations as carers, and Amy’s work in the police, are likely forces behind why the pair place such a high value on client care. It is also why they accept blue light cards from those working in the emergency services, NHS, social care sector and armed forces, offering 10% off services.
Dreaming of the future What does the future hold for Pink Velvet Nails & Beauty? Amy admits that naturally, she and Chloe are still building up their clientele, and are seeking beauty therapists to help the business expand by offering more services. Currently, 70% of their work is nails, and their most popular treatment is a builder gel mani, with sculpted acrylic enhancements also in demand. “Nails are our passion – we can do them day in, day out and never get tired of them,” Amy enthuses. “Personally, I love the creativity, artistic side, challenges and creating so many different designs. 60 SCRATCHMAGAZINE.CO.UK
SCRATCHPADS
“Nails are our passion, and I love the creativity, artistic side, challenges and creating so many different designs.” I also enjoy helping clients achieve great nailcare, quality and longevity, as well as learning new skills and creating new ways to do things.” This devotion to nails and learning is why Amy is currently completing an Award in Education and Training (AET) course to become an educator. And she is set to attain this, as her progression from starting her nail career in 2019 to owning her own salon three years later is testament to that. What’s her secret? “Chloe and I are very positive people and always look at the greatest things we can achieve, rather than worrying about the things we can’t change,” Amy explains. “You don’t fail; you learn!” /PinkVelvetNailsandBeauty
@pinkvelvet_nailsbeauty SCRATCHMAGAZINE.CO.UK 61
s e p o c s l i a N
SPIRIT&STYLE
gn ris ti c s o f e a c h si te c ra a h c e th Im m e rs e in e xp lo re s c o lo u r Y E IL IE LL A C s a o f th e zo d ia c , u r st a r st yl e … yo it su to s n g si p ic ks & d e BIRTHDAY TECH! Nailed it! Nails by Steph
Stephanie Connolly of Nailed it! Nails by Steph has almost two years’ experience in the nail industry and celebrates her birthday on 11 June, falling under the Gemini star sign. “Being a nail tech gives me a creative outlet through nail art. It’s my passion and I can’t imagine doing anything else,” she beams. “I love that I have met so many amazing people within this community who are supportive and inspirational, and making clients happy with a fresh set of nails is so fulfilling. “I love being a Gemini. Geminis are very generous and loyal people. And I think these are two amazing traits to have!” Stephanie Connolly serves up pretty citrine nails with a Gemini constellation.
@naileditnailsbysteph
Cancer
Gemini
MAY 21 – JUNE 20
Happy birthday Gemini! Take time out this month to relax, pamper yourself and unplug from social media. It’s important to make time for yourself outside of work. This eye-catching design by @aventurine__nails_ gives a clear nod to the star sign.
JUNE 21 – JULY 22
A Cancer’s busy social life continues to thrive this month. June is a great time for networking and connecting with others. Keep your energy up by wearing a revitalising forest green shade on nails. Halo Gel Polish in St Barts £5.49 + VAT www.purenails.co
Virgo
AUGUST 23 – SEPTEMBER 22
The desire to learn is strong for Virgos, so take the leap if you’ve been thinking about furthering your knowledge or becoming an educator.
Libra
SEPTEMBER 23 – OCTOBER 22
Opportunities to collaborate with others will present themselves to Libras. Prepare to empower others by wearing a bold red shade on nails. INK London iLac in i16 Classic Red £8.33 + VAT www.inknails.com
Sa arius NOVEMBER 22 – DECEMBER 21
This month is a great time for Sagittarians to clear out clutter and organise their nail space. Keep orderly with an ‘I mean business’ blue.
Capricorn
DECEMBER 22 – JANUARY 19
Creative endeavours are taking over this month. Keep the creative juices flowing by opting for a mood-boosting, playful coral on your nails.
Salon System Gellux in Joie De Vivre £11.95 + VAT. Available from wholesalers nationwide.
Light Elegance Colour Gel in Do The Van Go-Go £18.95 + VAT www.sweetsquared.com
Pisces
FEBRUARY 19 – MARCH 20 This month, focus on growing and developing your social media platforms. Curate your dream Instagram feed and channel positivity with purple. 62 SCRATCHMAGAZINE.CO.UK
Aries
MARCH 21 – APRIL 19
Aries should turn their focus to sustainable practices both personally and professionally, and consider what they can do to reduce waste.
CND Vinylux™ in Artisan Bazaar £4.95 + VAT/RRP £11.95 www.sweetsquared.com
Leo
JULY 23 – AUGUST 22
Recognition in your career awaits this month, so expect your hard graft to be rewarded. June also brings workrelated realisations. If you’ve been considering making a change, now is the time.
Scorpio
OCTOBER 23 – NOVEMBER 21
Relationships with others will pull focus this month. This is an amazing time to work on your bond with clients, friends and family.
Aquarius
JANUARY 20 – FEBRUARY 18
The urge to redecorate and spruce up your salon space will be strong. Take time to redesign, build and refresh your workspace and kit.
Taurus
APRIL 20 – MAY 20
A spring in your step will support productive moves, so it’s a perfect time to tick off to-do’s on your checklist. A sprinkling of light blue promotes a sense of calm to get things done. HD Pro Nails Candy Aurora Flakes £8.95 + VAT www.hazeldixonnails.com
BUBBLE & FIZZ
Heart braker
PINK-A-COLADA
radiate my MIXlove IT UP
TROPIC LIKE IT’S HOT sHe’s a spark plug
BELLINI BIKINI
torque it!
PINKIES UP
grease monkey
supercHarged
artisticnaildesign.com proFessional Formulas | proFessional results™ model is wearing sHe’s a spark plug
© Artistic Nail Design • Nail Alliance - Artistic, Inc., Missouri USA • HM-6584
0333 000 2100 +44(0)20 8238 6300 info@louellabelle.co.uk www.louellabelle.co.uk
facebook.com/louellabelle @louella_belle linkedin.com/company/louella-belle
pinterest.com/louellabelleuk instagram.com/louellabelle
SCRATCHCOLUMNIST
Steps
SUSTAINABILITY The BBCo’s Sustainable Beauty Coalition committee members share industry news & guidance to support eco efforts
A journey to plastic-free living
ABOUT MADHURI PRABHAKAR Madhuri Prabhakar is the project leader and campaigner of the Beat The Microbead (BTMB) campaign by the Plastic Soup Foundation. Her involvement with the beauty industry started almost six years ago with the BTMB campaign against microplastics in cosmetics. She believes that we all deserve to take care of ourselves while taking care of our planet.
As part of this campaign, she worked on a tool to help consumers around the world learn about plastic ingredients in their care products: the Beat the Microbead app that scans the ingredients of cosmetics for plastics. This tool allows consumers to discover microplastic-free, certified ‘Zero Plastic Inside’ brands. The app also helps the Foundation to collect ingredient level data of various cosmetic products and brands. This data is crucial for campaigning against plastic ingredients and providing a strong base to put demands forward for a plastic-free beauty industry. In 2020, when the app was launched, Madhuri was voted into the top 25 of the Who’s Who in Natural Beauty list by Natural Products News. Madhuri is immensely proud of the app, and she hopes that it will shake things up in the beauty industry and give consumers the power of choice. www.plasticsoupfoundation.org /plasticsoupfoundationnl @plasticsoupfoundation
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W
e have all been confronted with the grim reality of our ‘convenience living’, whether it’s via David Attenborough documentary, Our Planet, and powerful visuals of an ocean full of plastic waste or through witnessing our local rivers, streets and bins overflowing with plastic trash. Plastic did change our lives, initially for the better, but now we are witnessing its ugly side. In the past two decades, plastic pollution has become an undeniable environmental issue, so much so that it is impossible to ignore this ever-growing problem. Every part of our modern lives is touched by plastic in one way or another. The beauty industry is no stranger to the perils of plastic pollution caused by its products. Globally, it produces over 142 billion units of packaging each year, and most of this packaging ends up in landfills. Even if we would like to recycle the plastic from our bathroom, only 14% of plastic makes it to a recycling centre. About 95% of beauty packaging is thrown out after one use, too. It gets worse when we consider the plastic intentionally added to our personal care and beauty products. Around 7kgs of microplastics from our cosmetics are flushed into the environment every minute in Europe. And that’s just the European Chemical Agency’s estimation. In reality, this number might be 25 times bigger. Our recent study shows that almost nine out of 10 products contain plastic
ingredients. We investigated the 10 most popular brands of the four major European cosmetic producers. Microplastic pollution is irreversible and impossible to clean up which makes this even more urgent. When I started my journey at the Plastic Soup Foundation, facts and figures like these shook my perception of the beautifully packaged cosmetics that were sitting on my bathroom shelf. I had to say goodbye to some of my favourite products. The fact that plastic is not only found in our fruits and veggies but also in our lungs and blood is rather unnerving. A colleague once said to me ‘We live, hence, we are unsustainable.’ This thought stuck with me. Every choice we make has an impact, positive or otherwise, however knowledge is power. Knowing these cruel consequences of our choices can motivate us to not ignore it anymore. Indifference is not an option if we are to tackle plastic pollution or climate change. The first step towards making that switch is to be confronted by our impact and then try to do everything we can to make a difference with our choices. Every small step we can take to reduce our plastic footprint has an enormous impact. If we all choose to use products that do not use plastic ingredients, tens if not thousands of tonnes of plastics wouldn’t end up in our environment. At the Plastic Soup Foundation, we believe that the responsibility of addressing plastic pollution doesn’t only rely on just consumers or industries or governments or non-profits. We all have a role to play, and we need to work together to solve this as a society. All of us feel confronted, frustrated and often hopeless. Only positive action can change the horrid course we are on, if we work together.
SCRATCHCOLUMNIST
“Every small step we can take to reduce our plastic footprint has an enormous impact.” So, as the Plastic Soup Foundation, we plea: To consumers: Make your voice heard, demand transparency and hold your favourite brands accountable. We, as consumers, hold the key to immense change. Matt Kuhlman, co-founder of haircare brand, PureZero said: “Consumers need to understand that sustainability transparency from brands will not happen on a wide scale unless they force the hand of big brands through their purchasing decisions.” To brands & businesses: There is a clear need for more sincere actions to tackle the plastic pollution arising not only from packaging but also, from inside products. Don’t shy away from making it visible to your consumers that you strive for positive change, not just with words but with actions. It’s a challenging issue so be transparent about your efforts. A small step in the right direction is better than hollow promises. Feel the urgency and make planet positive decisions when it comes to your business.
To governments & policy makers: There is now enough evidence to recognise plastic pollution as the 10th planetary boundary. If such boundaries are passed, ecological restoration is no longer possible. Recognise the scientific evidence on the adverse effects of microplastics on the environment and human health. Immediate steps are justified to prevent more microplastic leakage. Anne-Marie Bonneau, @zerowastechef, put it perfectly when she said: “We don’t need a handful of people doing zero waste perfectly. We need millions of people doing it imperfectly.” Getting rid of unnecessary plastics from our lives and business isn’t as easy as our reliance on it. To have impact on a large scale, all of us must be a small part of it. Plastic-free living is a journey not a destination.
Do you want to know if your care products contain microplastics? Download the free Beat the Microbead app to scan the ingredients of your beauty and care products for microplastics
Keep up-to-date with sustainable news in the industry and the work of the Sustainable Beauty Coalition by subscribing to SBC News at www.britishbeautycouncil.com/sustainable-beauty-coalition @sustainablebeautycoalition @_sbcofficial
PURPOSE OF THE SBC The Sustainable Beauty Coalition exists to: • Actively encourage and strengthen one collective industry voice to accelerate collaboration, knowledge and bolder collective efforts. • Create stronger frameworks and policies for the beauty sector in the UK with sustainability and green credentials as a central focus. • Proactively collaborate with other bodies to coordinate and accelerate the beauty industry’s response to sustainability. • Develop and implement a clear strategy, roadmap and initiatives to accelerate our climate-positive impact. • Champion the Green Economy and Green Recovery utilising existing and potential networks. • Champion the work of the industry and secure government support for further green initiatives. • Work with the government towards its ‘net zero by 2050’ commitment. • Elevate our work on an international level utilising global contacts, brands and events such as COP26. • Monitor the progress of the British Beauty Council roadmap against the SBC’s framework and keep these goals and the overall execution of initiatives under review.
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SHOW FEATURES INCLUDE
SALON & SPA Owners’ Club
The
GREEN Nailympia BEAUTY ®
BREAKOUT
Rooms
COMPETITION
LONDON 2022
The N ational M assage C hampionship RECOGNISING PROFESSIONALISM GLOBALLY
Autumn’s biggest beauty event
Save the dates: Sun 2 & Mon 3 October at Olympia London
Register today OLYMPIABEAUTY.CO.UK
FOLLOW OLYMPIA BEAUTY @olympiabeautyuk
@olympiabeauty
@olympiabeauty
TREATMENTTIPS
The power OF SCENT
Does your client seek relaxation or invigoration? Cater to their needs & elevate your nail & beauty services by incorporating aromatherapy CHLOE RANDALL REPORTS As a nail professional, you already engage with your client’s senses through touch, sight and sound – but why not engage their sense of smell too, for the ultimate pamper session? Aromatherapy Awareness Week reminds us of the power of essential oils and how incorporating aromatherapy into your hand and foot treatments can have a meaningful impact on your client’s mood. According to Healthline, essential oils are compounds extracted from plants, which each have different qualities and scents to support health and wellbeing. The unique aromatic compounds give each essential oil its characteristic essence. Obtained through distillation, once the aromatic chemicals have been extracted, they are combined with a carrier oil to create a product that’s ready for use. Inhaling the aromas from essential oils can stimulate areas of your limbic system; a part of your brain that plays a role in emotions, behaviours, sense of smell and long-term memory. Adding aromatherapy into your hand and foot services can truly elevate your offerings. Consider stocking scented retail items and fill your salon with the desired scent to attract or soothe your clients, leaving them with a great mood – as well as a great manicure.
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Aromatherapy Awareness Week, hosted by the International Federation of Aromatherapists, runs 6-12 June 2022.
OILS & THEIR PURPOSE Peppermint
Chamomile
– to boost energy and aid digestion
– to improve mood and relaxation
Ylang-Ylang – to relieve stress
– to treat headaches, nausea and skin conditions
Sandalwood
Tea Tree
Lavender
– to calm nerves and help with focus
Bergamot
– to fight infections and boost immunity
Jasmine
– to reduce stress and improve skin conditions like eczema
– to help with depression and childbirth
Rose
Lemon
– to improve mood and reduce anxiety
– to aid digestion, mood, headaches and more
TREATMENTTIPS
SCENT NOTES
By Matt Taylor, brand & education manager at Eve Taylor London www.eve-taylor.com /EveTaylorLondon @evetaylorlondon
What are the benefits of aromatherapy in beauty services? The versatile nature of aromatherapy means it has numerous benefits and can be used across all kinds of treatments, including beauty services. The practical use of essential oils boosts the skin in a multitude of ways and gives noticeable improvements within facial treatments. Whether the skin experiences oiliness, congestion and breakout activity, or sensitivity, irritation and redness, there are expertly blended essential oil synergies to improve the complexion. The aromatic benefits of aromatherapy can also improve feelings of wellbeing with its effects on the senses, helping to improve the mood and mindset, soothing and comforting feelings of negativity. Not only will clients look good, but they will feel good from the inside. How can aromatherapy be incorporated into a hand, foot or nail treatment? Use pre-blended aromatherapy massage oil for a hand and arm massage within manicures or foot and lower leg massage within pedicures. For those who want to offer a more luxurious treatment, an aromatherapy massage candle can be introduced, nurturing and moisturising the skin with rich warm plant wax and inspiring the senses with essential oils. How can aromatherapy be tailored depending on the client’s needs? Conducting an initial consultation will allow the therapist or nail technician to determine the client’s needs and select an appropriate aromatherapy product. With various pre-blended options available, a selection can be chosen and purchased to treat the main concerns clients visit with, so they are to hand as they are needed. What benefits can aromatherapy have on nailcare? Aromatherapy offers excellent benefits for nailcare within manicures and pedicures. Lavender, for example, is known for its therapeutic benefits; hydrating the cuticles with its moisturising and soothing properties. Tea tree essential oil offers anti-bacterial and anti-fungal actions. Eve Taylor London Hand & Nail Rescue Cream SPF20 £5.75 + VAT/RRP £13.60 www.eve-taylor.com
TECH TALK
Nail tech, Natalia Haycock, reveals how she incorporates aromatherapy into her services… @nataliaevangeline_hb
“I love to use aromatherapy during my nail treatments to add a luxury element. Adding another one of the senses, sense of smell, to the service gives my clients a really relaxing vibe in the treatment room, alongside my crystals and crystal healing therapy,” reveals Natalia. “I use aromatherapy oils in a diffuser for the duration of the service. Not only does it make my client feel pampered and relaxed, it also makes me feel calm throughout the treatment. “I also add aromatherapy oils to warm water to soak my client’s hands during what I advertise as the ‘Ruby Package’. This involves a relaxing hand soak with an additive of aromatherapy oils, followed by an exfoliating hand scrub finished with a relaxing hand massage. Clients love this as they are able to pick their own oil depending on their mood and what they’d like to gain out of the treatment.”
“The aromatic benefits of aromatherapy can also improve feelings of wellbeing with its effects on the senses, helping to improve the mood and mindset, soothing and comforting feelings of negativity.”
Scentered Aromatherapy Balms £POA/RRP £14.90 www.scentered.me
Yoga My Life’s Afterglow Pouring Massage Candle in Feet First (60g) £14.95 inc VAT www.yogamylife.co.uk
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TECHTALK
MINUTES WITH…
Nicolette Manesh
The nail stylist & Magpie Beauty educator shares an insight into her working life & top tekking tools
How did you get into nails? My interest in nails began unexpectedly when I was 15 years old. I was seeking work experience at a hair salon but so were many other pupils, so my career advisor suggested I contact a nail salon. After two weeks, the salon manager offered me a Saturday job with in-house training and I’ve been working in nails ever since. This year marks 14 years in the industry.
My kitbag essentials When purchasing a product, I look for something that can help improve my application or speed. Good quality items are worth investing in and I always assess how they will benefit me, as well as my clients. I use Magpie Beauty’s Duchess cuticle tool for every nail service and always have the Magpie Beauty Get A Grip Rubber Base in Peach to hand. Good lighting is essential wherever I work and so I turn to The Daylight Company, which offers lighting solutions designed for nail techs.
Tell us about an average working week… I work at my home-based salon, Nicolettes Nails in Waterlooville, Portsmouth, around two days a week alongside educating for the Magpie Beauty brand. On salon days, I usually start my day around 9am and try to fit in six to eight clients. When teaching, my hours vary depending on the class. Some take place at a hotel near my home, and others are online in the evenings or at weekends.
Slimline 3 Table Lamp £139.99 inc VAT www.daylightcompany.com
My nails I usually wear my nails in an almond shape at a medium length. Colour-wise, I either choose a coral hue, or more regularly a nude with the Mapgie Build Me Up Builder Gel in Buff so I can experiment with nail art on top.
5 FUN FACTS
1. My career highlight is becoming an educator for Magpie Beauty. 2. I have recently started paddle boarding and living near the coast is ideal for this. 3. I love hydrangeas and they featured heavily at my wedding. 4. My husband and I co-own a caravan and love travelling to various locations. 5. I used to work as a mobile nail tech before I opened my home salon.
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TOP TIPS
The Daylight Company’s Slimline Lamp sits on my nail desk at my home salon and is ideal for helping me to perfect my cuticle work and product application.
I use the Foldi Go in the salon, as it’s cordless and perfect if I need to move around or do pedicures. It also comes with me when I work on photo shoots and at events as good lighting is never guaranteed at Foldi Go £89.99 inc VAT such locations, www.daylightcompany.com so it ensures I can see exactly what needs to be done. I use the Aura Ring Lamp while filming nail videos and tutorials as it features a handy removable phone holder. It’s also lightweight and can be folded and packed into its carry bag for fuss-free transportation.
To take a great nail photo, find an area that has lighting from a variety of angles. This will prevent shadows and provide a strong focus on the nails. Also, make sure the background of your photo isn’t too cluttered and wipe cuticle oil away from Aura Ring Lamp £199.99 inc VAT the skin so there is no oily www.daylightcompany.com reflection in the finished photo.
www.nicolettesnails.co.uk /nicolettesnails @nicolettesnails @nicolettesnails Nicolette Manesh - Nail Artist & Educator
Slimline TABLE LAMP
Beautifully designed to be the best desk lamp for Nail Technicians.
daylightcompany.com
TECHSPOTLIGHT
READERS GALLERY
INK London educator & talented nail stylist, JESSICA HINDS, shares her sources of inspiration & colourful creations
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TECHSPOTLIGHT
Name – Jessica Hinds Age – 30 Business name – Jessica Hinds Nail Artist Location – Castleford, West Yorkshire Years in nails – 5 years Trained with – INK London, Young Nails and The Nail Lab Favourite products – My toolkit essentials are INK London’s Flubber Builder Base, INK’s Ultimate No Wipe Top Coat, SOBIAB – Cover It and iJel in Signature Cover Pink. Favourite nail technique – I love to sculpt a perfect square or almond nail. There’s no better satisfaction than seeing all the elements from nail form fitting and product application to finish filing come together to create the perfect shape! Favourite nail design – This is forever changing. I’ve always been artistic, and I draw inspiration from things around me
such as fabrics, ceramic designs or my favourite art pieces. In doing this, I often end up with a unique design that my clients can wear knowing no one else has the same set of nails. Failing that, you can never go wrong with an abstract nail or French style. Career ambition & vision – For years, my ambition has been to become an INK London educator and run my own salon and training academy. I ticked off the first goal earlier this year and can proudly say I am now INK London’s main educator covering West Yorkshire, and all being well, I should be opening my own salon imminently. Who do you admire in the industry? Agnes Dullo and Simone Radley. They are both incredible and so knowledgeable. I also follow the beautiful work of @thenailladylincoln. I love her vibe! Canada based tech, @nailditbyalyssa, is also amazing and I often save her work on Instagram for inspiration. E: Jess.hinds@inklondonschool.com @jessicahinds_nailartist
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SCRATCHCOLUMNIST
JUST ADD
20/21 WINNER
ABOUT ANNABEL
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Annabel Maginnis studied fashion and make-up artistry in London before moving into the nail world in 2015. Her notable creative flair in the field saw her Instagram following skyrocket. Fuelled by momentum, she opened her own salon, Nails By Annabel, in Newcastle, and in 2017, supported by husband, Elliott, the duo launched Glitterbels – a professional range of nail products. In 2021, the business was awarded the Scratch Stars Shooting Star Award based on its growth, popularity and provision of education and products for pros.
r e t t gli Help your business sparkle & nail designs shine with advice & inspo from ANNABEL MAGINNIS, co-founder of Glitterbels MAGINNIS
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Bridal clients & wedding nail styles
reparation and communication is key when it comes to wedding nail styles, and it’s so important that your bridal client has the right expectation of what you can offer. A trial run or detailed consultation prior to the appointment is essential so you can price appropriately, attain everything you need for the design and put aside enough time so that the client is satisfied with the end result.
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It’s likely that all of us have experienced a client arriving with a design idea or nail photo from the internet and expecting the same look. It may be unachievable for a number of reasons; time, their nail type or lifestyle, or your skillset. If you have only put aside 90 minutes for an appointment and they arrive with a complex design, this can cause stress and leave the client – and you – feeling disappointed.
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When a client shows interest in bridal nail styles, I work on a plan before their appointment. Their hands will be a big focus on the wedding day and the photographer will be capturing moments such as the placing of the rings throughout the day, so your nail style needs to be picture perfect and ready for a close up. This adds pressure, so a care programme in the run up to the final appointment before the event is imperative.
www.nailsbyannabel.co.uk /Nailsbyannabelm & /GlitterbelsbyAnnabel @nails_by_annabel_m & @glitterbels /Nailsbyannabelm & /Glitterbels 74 SCRATCHMAGAZINE.CO.UK
I would advise retailing a good quality hand cream and cuticle oil and encouraging the client to wear rubber gloves when washing up or cleaning. This process needs to start at least 12 weeks before the wedding day to ensure that the hands and nails are looking their best.
Let’s not forget that the wedding is not just about the bride, so embrace the opportunity to offer treatments to other members of the wedding party. This extends to the bride’s mother, bridesmaids and the groom and his party. Keeping up-to-date with new nail trends has and always will be so important, however wedding nails tend to be an exception. A classic French or ombré are popular amongst many brides, often with the addition of a crystal or flat 3D roses. This is not exclusive to all brides and you may find yourself colour matching the bridesmaids’ dresses, flowers or colour theme. This is why a trial is essential to make sure the bride and groom have no extra stress if you can’t find the perfect match in your colour collection. Although every bride is approaching one of the happiest days of their lives, you must be conscious that it is also a very stressful time. Be kind, considerate and appreciate that they want the big day to run as smoothly as possible. As many weddings have been postponed over the last two years, some clients may seem fussy or demanding but they may simply be trying to coordinate their perfect day – so feel honoured that they have chosen you to be a part of it. Try to make the experience as wonderful as possible because their appointment could be the last opportunity they have to relax before the big day. They’ll remember the care you give them – and the power of word of mouth recommendations cannot be forgotten.
Annabel x
NAILCOMPETITION
The only awards for the UK nail industry
MEET THE JUDGES
PART 1
Get to know the esteemed nail industry personnel who will be judging finalists in the Scratch Stars technical & artistic categories in London on 20 June HELENA BIGGS REPORTS Last month saw the highly anticipated announcement of the 90 finalists in the 18 Scratch Stars Awards categories for 2022. And while they’ve been preparing for the second and final stage of the competition, we’ve been amassing an amazing cohort of judges to expertly assess their work and determine a winner in each category. In fact, there have been so many judges willing to dissect the work of our finalists that we’re profiling them in both this, and the next edition of Scratch. But you can preview the lineup over on our website. This issue, we invite you to get to know the educators and former winners who will be judging finalists in the eight technical and artistic categories. These finalists will be heading to the London College of Beauty Therapy on Monday 20 June, armed with all the tools in their arsenal needed to create an award-winning nail style fitting for their category. We welcome judges put forward by this year’s sponsors, alongside individuals in our Scratch Stars Hall of Fame and guest judges renowned for their impeccable nail skills and industry achievements. These judges will be scoring our finalists on a number of criteria, before quizzing them in a five minute ‘interview’ to determine their passion and prowess when it comes to dealing with sticky client situations. The Scratch Star in each category (the finalist with the highest score) will then be announced and awarded at the Scratch Stars Party on 24 July. Want to check out the finalists? Visit www.scratchmagazine.co.uk/scratchstars
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THE CATEGORIES The judges listed will be assessing finalists in the following categories: L&P Tech of the Year Gel Tech of the Year Polish & Paint Artist of the Year One Stroke Artist of the Year Mixed Media Artist of the Year Gel Polish Stylist of the Year Natural Nail Specialist of the Year Nail Stylist of the Year
NAILCOMPETITION STELLA COX
KIRSTY MEAKIN
representing
representing
Kirsty Meakin has been honing her nail skills for over 20 years and is recognised as one of the greatest nail artists in the world, owing to her freehand and 3D nail art skills. She has 100 nail accolades, including Scratch Stars Social Media Star of the Year 2021, Scratch Stars Nail Artist of the Year 2012 and UK Nail Professional of the Year 2010. She was also nominated for Nail Artist of the Year at the American Influencer Awards 2019. Kirsty’s innovative creations have been exhibited at the Victoria & Albert Museum art gallery in London. She is passionate about educating nail technicians and provides a wide range of courses for qualified technicians to push their skills to be the best they can be. Kirsty’s YouTube channel allows her to teach and inspire worldwide and she has simultaneously expanded the Kirsty Meakin brand to include a clothing line and gel polish system. www.kirstymeakin.com @kirstymeakin
Stella trained as a beauty therapist in 1987 at Steiner Beauty School in London and has worked as a nail technician since completing her first nail course in 1991. She has worked at Bio Sculpture for over 10 years and holds the role of head educator. Her passion for the nail industry and Bio Sculpture is infectious and she ensures that Bio Sculpture graduates finish training with the skills and knowledge to carve out their own successful career. www.renewbeauty.co.uk @biosculpturegelgb
/biosculpturegelgb @beautybystella
JULIE-ANNE LARIVIÈRE representing
/KirstyMeakinNailArtist /KirstyMeakin
KATIE BARNES representing
Katie is a multi awardwinning nail professional, educator and brand owner with 15 years’ industry experience. A former salon owner, Katie started her education journey in 2011. Some of her accolades include three Scratch Stars Awards, Nailympia UK Top Tech division 3, BABTAC Nail Technician of the Year and top 10 NAILS Next Top Nail Artist. Katie hung up her competing boots in 2019 to become both a competition judge and sponsor, as well as a coach and mentor for nail professionals.
Julie-Anne is a Gellux expert and owner of Sketched by J-A Nails. She started her career in 2007 as a make-up artist and after spending a lot of time with a colleague who was a nail technician, found that her true passion was nails. In 2011, Julie-Anne married an English man and moved to the UK. Having started a successful nail business in Canada already, she was keen to continue in the UK. After trying a few different brands of gel polish, she fell in love with Gellux and works with the brand to create nail designs for photo shoots, videos and marketing materials while managing her own nail salon and clients. www.salonsystem.com /salonsystem @salonsystem @jal.nailartist
/JANailsAtShq
Katie writes and contributes to many local and industry publications, including Scratch, and has consulted for well-known brands regarding development. She founded the Katie Barnes Tool Range and has developed KB Educate, an education programme for techs, appointing industry peer, Melanie Lewendon, as head of education. www.katiebarnesacademy.com /KatieBarnestoolrange @katiebarnestoolrange /katiebnails
All featured judging photos were taken at the 2019 Scratch Stars judging day.
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NAILCOMPETITION TINA BELL
LIZA SMITH
representing
representing
Founder of multi award-winning salon, Bodylines, an educator for 20 years for global brands including CND™ and Nimue, and most recently a business mentor and coach for salon professionals, Liza Smith has a deep passion for elevating the salon pro. Still a working professional, her achievements include 15 national nail trophies, UK Nail Salon of the Year three times, the Scratch Stars Services to the Nail Industry award 20/21, and a long session career travelling the world looking after the hands and feet of the famous. Her salon employs a team of 10 and there is a big education ethos, with six team members working towards a higher level apprenticeship. “Education is what got me to here, and will get me to where I want to be,” she comments. “Investing in our business knowledge is as powerful as our original training.”
Tina found her love for nails at the age of 16 and her career journey has since taken her all over the world, working with some of the best in the nail industry. Tina loves all aspects of being a nail tech, and over the years has been recognised with various different awards in competitions and at events. Tina runs her own salon and the Totally Polished Training Academy, alongside working with Pure Nails on education, product development and support. Tina is so excited to be judging the Scratch Stars Awards this year and representing Pure Nails as it sponsors new category, Home Salon of the Year. www.purenails.co /purenailsprofessionalnailproducts /totallypolishedtrainingacademy @purenailsuk @tinabonbeena
www.sweetsquared.com /SweetSquared /lizasmithsaloncoach @sweetsquared.nails @lizasmithnails
REBECCA ISAAC Hall of Fame guest judge Rebecca is an award-winning nail artist and educator from the Midlands, UK. She hones 21 years’ experience as a salon owner and has worked in the nail industry for over 30 years.
HAZEL DIXON Hall of Fame guest judge Hazel has been a nail artist for over 15 years and has extensive experience in all aspects of nail treatments, with a particular passion for nail art designs. She has won over 64 competition awards. In 2015, she was honoured with the Scratch Stars Shooting Star Award and is in the Scratch Stars Hall of Fame three times for her three consecutive wins in the Mixed Media Artist of the Year and Nail Stylist of the Year categories, and in the Nail Team of the Year category with the HD Pro Nails education team. Hazel is an international independent educator and consultant, salon and training academy owner and official UK Akzentz distributor. Hazel writes all her own course material to ensure the high standards she wants for her students are met and has 10 independent training academies and educators across the UK. In 2018, Hazel launched her own brand of products, HD Pro Nail Systems; and the company is a sponsor of this year’s awards. www.hazeldixonnails.com /hdpronails @hazeldixon
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As an educator, Rebecca has worked closely with the Nail Artists UK brand and currently works with Mystic Nails UK. She enjoys sharing her skills and experience with others and has a particular passion for one stroke painting. She has scooped the Scratch Star for One Stroke Artist of the Year three times; in 2018, 2019 and 2020/21, entering the Hall of Fame for this category. /Finicki-Nails
@eckyb
NAILCOMPETITION PAULINA ZDRADA representing
ANNA LEE representing
When Anna Lee enrolled on a part-time manicure and pedicure course at her local college to ‘find something to do’, she never thought that 18 years later, she would be selected to be part of the team of education ambassadors for CND™. In her first year as an ambassador and mentor, Anna received special recognition, winning the Services to the Nail Professional award from Sweet Squared, in appreciation of her incredible work. In 2014, she was honoured with the Scratch Stars Shooting Star Award for her contribution to the nail industry. In 2015, she scooped the Scratch Stars Educator of Year award and Scratch Stars Services to the Nail Industry in 2018. All three awards celebrate Anna’s achievement in supporting students on their journey to becoming beauty industry professionals. www.sweetsquared.com /SweetSquared /CreativeAcademyLondon @sweetsquared.nails @annaleecnd
ELISE SCHOLESPILKINGTON Hall of Fame guest judge Elise is a veteran nail technician who specialises in natural nail care. She has scooped numerous competition accolades over 17 years, including six Scratch Stars Awards. “I have been a nail tech since the tender age of 15 and have a long history of severe anxiety, so competing challenged me,” she reveals. “Despite that, I embraced the competition arena and have accumulated many accolades I never thought possible. Some of these include Pro Beauty Nail Professional of the Year 2012 and International Nail Champion 2008 and 2011 using fibreglass and gel. I am in the Scratch Stars Hall of Fame and one of my proudest moments has been as a part of the Nails:Mastered programme, during which I created a front cover for Scratch.” Now, Elise works from home with a select group of clients offering the best treatments she possibly can, while regularly updating her knowledge. /elise.scholespilkington @leesyscholes_pilkington
Paulina started her nail career in 2006, working on a part-time basis while she studied banking and finance at university. In 2007, she began working full-time as a nail technician in her mum’s hair and beauty salon in Leeds. With a keen eye for detail and expert product application, Paulina’s client base quickly grew and she made the decision to move to a new property and start her own business. This coincided with entering the Scratch Stars Awards and The Great Scratch Shoot Out for the first time, and she took home a trophy in both. By 2019, Paulina had won a further four Scratch Stars Awards and entered the Hall of Fame for her gel prowess. She owns The Nail Lab Salon & Academy, working as an elite educator specialising in all technical aspects of a nail pro’s work. She has also launched her own range of tools to support the needs of fellow techs. www.tnluk.co.uk / TNLacademy
@thenaillab_uk
GEMMA LAMBERT Guest judge Gemma started in the nail industry at 15 years old. At school during the week, she spent weekends undertaking a 24-week nail course at Barnsley College and qualified with a distinction in manicure, pedicure, silk, gel, acrylic, sculpting and basic nail art. From there, she tried mobile work, rented a table and worked self-employed in a tanning salon. At 19, she had her first son and at 20, became a manager of a nail salon, which is where she found a love for teaching. She trained with industry aficionado, Antony Buckley, and became an international educator. At the age of 21, she opened her own salon and started competing in national nail competitions. Seven years later, following the birth of her second son, she sold the salon and focused on education. Working with Naio Nails, Gemma wracked up 74 million views on YouTube and became a 12x UK champion. She taught all over the globe and in 2007 set up The Nail Team, a company offering teaching, products and advice. Her team includes educators and ambassadors. Her accolades include three Scratch Stars Awards (including Services to the Nail Industry), an International Nail Competitor of the Year award and an Independent Business of the Year award. In 2013, she married and opened The Nail Team HQ in Doncaster, before launching Gems Nail Systems in 2018; a range of gel polish, acrylgel and L&P acrylic. www.thenailteam.com /TheNailTeam @gemmalambert
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NAILCOMPETITION DENISE WRIGHT Guest judge Denise has been in the industry for 30 years and has worked across the globe for 15 years as an international judge and competition director. A salon owner and training school provider, Denise makes it her mission to stay on top of industry needs and standards.
SAM BIDDLE Guest judge Sam began her nail industry journey in 1999 and worked as an international EzFlow educator and global ambassador for Aii International and EzFlow Nail Systems from 2002 to 2013. During this time, and until 2014, she ran her own salon and Nail Academy. In 2015, she founded Be Inspired Online, an online nail education platform that helps nail techs build confidence and mentors them with business strategies, nail art and technology. On turning 50, she shifted direction and now works as a professional artist. “I have been lucky to have had a career in creative nail artistry that has enabled me to travel worldwide to teach others,” she comments. “I am honoured to be invited back into my role as educator and judge from time to time.” www.artbysamantha.co.uk /sambiddle101 @sambiddle_queenb
ANDREEA SIMONA IGNAT Guest judge Andreea is a multi awardwinning nail technician and educator with over 10 years’ experience in the nail industry. She began her teaching career in 2018 after gaining her NVQ Level 3 in Nail Technology and AET qualifications, delivering courses for beginners, advanced, competition and extreme shapes. She is passionate about extreme nail shapes and perfect nail structure. Her awards include over 60 trophies and medals in competitions including Nailympia London (2014, 2015, 2018), as a Scratch Stars Awards finalist in 2018, 2019 and 2020/21, NailPro Romania 2017 and 2018, UK Nail Tech 2018 & 2019, North Nail Championship 2018 and many more. She now turns her experience to judging and joins the Scratch Stars judging panel for 2022 after judging the International Online Championship Briliant Cup 2020, 2021 & 2022 and International Online Nail Cup Poster Competition UK 2022. /andreea.ignat.9
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@andreea_nails
As an international education team member for NSI, she conducts training and seminars globally and contributes to product development. Denise has won 13 UK and international competitions and has been an examiner for City & Guilds and VTCT, alongside being a UK Habia skills team member. She has worked with celebrity clients and writes for trade magazines. Her most prestigious award is the Scratch Star for Services To The Nail Industry. /DeniseWrightNailAcademy
@denisewrightnails
KYM MOODY representing
Kym has worked in the nail industry for over 30 years and as an educator for Hazel Dixon Nail Artist & Academy for the past two years. She is part of the Scratch Stars award-winning Nail Team of the Year and enjoys delivering courses for beginners in manicure, pedicure, L&P, gel and nail art at Thetford and in Hertfordshire. Kym is also part of the UK KUPA education team and has assisted Marian Newman and worked as a salon owner. She gained an NVQ in both beauty and nails Level 3 and a PTTLS teaching qualification, which led to her partnering with a successful training academy to deliver NVQ Level 2/3 beauty and nails. www.hazeldixonnails.com /hdpronails @hdnailacademy @kymmoody
VIVIEN CARRICK representing
Vivien has worked in the hair and beauty industry since 1998. A former celebrity hair extension stylist, she has worked on key figures for events such as the Oscars and travelled widely in her role. Through her travels, she became interested in the beauty industry and re-trained, gaining beauty and nail qualifications. Vivien teaches the Level 3 nail course at LCBT and has taught all levels of beauty since 2011. She is also qualified to offer Level 4 aesthetics, including micro-needling, chemical peeling and blemish removal. www.lcbt.co.uk
/TheLCBT
@thelcbt
NAILCOMPETITION MICHELLE BROOKES
CHARLI JEPSON
representing
Michelle Brookes has been in the nail industry for 23 years, working with Brillbird since 2014. She is a Brillbird senior educator and has developed a number of education courses for the brand. A VTCT tutor, assessor and IQA, Michelle has a passion for teaching and is a regular competition judge. She owns award-winning salon, Beauty Lounge, Doncaster, which has been open for 16 years. www.brillbirduk.co.uk /BrillbirdUK /beautyloungedoncaster @brillbirduk @michellebrookes_nailacademy
representing
Charli Jepson is head of education for Glitterbels and offers training in Lancashire and at Glitterbels HQ. With over nine years’ training experience, alongside working for clients such as Dior, Victoria’s Secret and Vivienne Westwood, she prides herself on her premium standard of work. Teaching is her passion and she scooped the Scratch Stars Educator of the Year award in 2018. For this year’s competition, Charli is looking for a comprehensive skillset regarding preparation, execution and final look. www.glitterbels.com /GlitterbelsByAnnabel /Charliandthebeautyfactory @glitterbels @glitterbels
Inside next issue... We reveal the judges of the business, media & education awards!
JOIN THE PARTY!
What: The Scratch Stars Party 2022 Date: Sunday 24 July 2022 Time: 7pm - 1.30am Venue: The Steel Yard, London Tickets: From £79 + VAT Purchase via: www.scratchstarsparty2022.eventbrite.co.uk
www.scratchmagazine.co.uk/scratchstars With thanks to the sponsors of the 2022 event:
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SALONSPOTLIGHTS
Through ugh the
Keyhole Take a peek inside salon setups across the UK as Scratch unlocks each door…
Base Beauty Location: Stafford
Kate Meera quit her full-time job in a call centre in 2016 and entered the nail industry with a dream to open her own salon. “At the start of my journey, I was self-employed with only a few friends and family as clients. However, hard work and a love for the industry helped me to find my feet and I moved from salon to salon for five years, making some great friends along the way. On 26 October 2021, I opened my own salon, Base Beauty. If I stick to my five-year plan, by 2024 I will be opening a second salon with an academy.” Base Beauty is on a Victorian street, surrounded by beautiful buildings. “I wanted to work with the building and complement its history by creating a space that is unexpected of beauty salons,” Kate explains. I opted for a different take on common design trends, choosing pastel colour clashes, in line with my ‘out there’ nail styles. I often joke that the décor is like the inside of my brain!” The salon has three additional staff members and the team offers gel polish manicures and pedicures, gel and acrylic extensions, brows, lash extensions and aesthetic services. “The salon is like our second home, and we hope our clients feel the same way,” says Kate. “Welcome to my little slice of nail heaven!” @base_beautysalon_
@get_nailed321
A Hint of Beauty Location: Pembrokeshire
During her maternity leave at the start of the pandemic, Sophie Raymond realised that life was too short to continue in a career she was unhappy in. “I’ve always been a creative individual with a penchant for all things beauty, and love nothing more than making others feel good about themselves. Due to this, a career in the beauty industry just made sense. “Starting a new career in a troubling time was terrifying and very challenging,” Sophie admits. “I persevered, even when it didn’t feel I was getting anywhere. I initially started out offering just lash extensions but in June 2021, my fiancé surprised me with a Glitterbels gel polish and manicure course, and my love for nails ignited. Through word of mouth I have amassed a wonderful clientele and I am just as excited about catching up with my clients as I am pampering them.” Sophie has incorporated panelling, ornate mirrors and a vintage French glass cabinet to her space to showcase her love of Rococo décor. “I’ve tried to create a girly yet chic haven with luxurious white and gold accents,” she reveals. “I wanted to create a space that my clients would get excited about visiting – a Pinterest-worthy space that still feels friendly and relaxing.”
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A big Glitterbels fan, Sophie resonates with the style of brand founder, Annabel Maginnis. “The brand is pink, gold and girly which is a major perk. It is always evolving and my clients get just as excited about the releases as I do. My favourite aspect of my nail space is my Glitterbels desk, which is the main focal point of the room. It’s also the most important piece, as it’s where the magic happens.” @_ahintofbeauty
Calling all Salon, Spa & Clinic Owners! Register for your FREE membership and unlock the benefits at Olympia Beauty this October! Scan here for the free membership form
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UNLOCK YOUR EXCLUSIVE BENEFITS AT THE OLYMPIA BEAUTY SHOW Sun 2 & Mon 3 Oct at Olympia london
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BUSINESSMATTERS
Experts ASK THE
Scratch pitches your pressing questions to those in-the-know…
Q: “Why are my gel enhancements peeling and lifting and what can I do to prevent it?” ANTHEA EDWARDS Owner, Nails by Anthea
/NailsByAnthea @nailsbyanthea
“One of the main causes of gel lifting in my experience is poor aftercare. It’s imperative for nail pros to educate their clients that nails are not tools. I cringe when I see people using their nails to remove staples, drawing pins, open drinks cans, pick the end of a reel of tape and remove stickers. The daily use of cuticle oil is also very important as it helps to keep the nail hydrated, which stops it from curling and separating from the overlay.
“I once had a client who came to me every three weeks, and each time I soaked off her enhancements and redid them. She changed her job, and her gel enhancements began peeling after two weeks. We discussed what could be causing it and eventually found the reason. Her new job didn’t have a basin in the staff bathroom, so team members had to use the skin in the kitchen, and washing up liquid was being used as hand wash. She took her own hand wash to work with her and saw no further problems.”
JULIE-ANNE LARIVIÈRE Salon System Gellux expert & “Improper preparation of the nail owner of Sketched by J-A Nails plate prior to application is a big reason why enhancement systems can peel. Ensure the nail plate is well prepared before application by pushing back the cuticle and removing all the dead skin that is stuck to the nails. Gel does not adhere to skin and will lift and peel if there is any left on the nail plate. /JANailsAtShq @jal.nailartist
“I love to scrub the nails clean with Salon System Nail+File Sanitising Spray following prep. It’s great at removing all the natural nail oil and dust prior to applying gel polish. I recommend clients use their cuticle oil at least twice daily to prevent nail dehydration, too. “It’s also vital to use the lamp designed for the system you are using. Not all brands cure at the same wattage, which can cause the gel to not be fully cured, even if it does appear fine when out of the lamp. Uncured gel can cause allergies in the long run, alongside affecting the longevity of the service, so a proper cure is crucial. “I do not advise mixing brands unless they are compatible. Brands carefully test their products to make sure they work together. Things can go wrong and allergies can occur if they are not compatible.”
Keysie Nail Saving Necessity £POA www.keysie.co.uk
“It’s imperative for nail pros to educate their clients that nails are not tools.” 84 SCRATCHMAGAZINE.CO.UK
Salon System Nail+File Sanitising Spray from £4.30 + VAT. Available via wholesalers nationwide.
BUSINESSMATTERS CHARLOTTE EDWARDS Scratch Stars Gel Polish Stylist of the Year finalist 2022 & owner of Nails & Beauty by Charlotte Edwards
“To help prevent gel peeling, it is important to check your client’s medical history and keep up-to-date record cards so you can ensure that there are no issues that will impact the longevity of a nail enhancement.
“On two occasions when I have experienced gel peeling on clients, I reviewed my prep and gel polish application. Realising these weren’t the issue, I discussed any new medical conditions or medications /nailsbycharlotteedwards the client may have been taking. @nailsbycharl.eds One lady had been diagnosed with an under active thyroid, and you could visibly see the gel polish shrink back from the cuticles. For this lady, I had to flash cure each nail for 10 seconds before fully curing to prevent the gel from peeling. The other lady was diagnosed with psoriatic arthritis. When she has a flare up, her nails become quite flaky. I had to adapt the treatment for this lady by offering IBX, and applying a layer of CND™ Plexigel Shaper to the nail before the gel polish.”
My top tips for achieving the perfect gel polish application:
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Keep product coats thin “Even if you feel the colour is a little transparent, keep to using thin coats. Don’t be tempted to apply it thicker.”
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Cap the free edge “Cap the free edge first to ‘seal’ the product.”
Prep “Spend time perfecting your prep work. This is the foundation for a successful enhancement, so it needs to be flawless.”
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BARBARA WESOLOWSKA Scratch Stars Gel Tech of the Year finalist 2022 & founder of The Nail Studio by Barbara M. Wesolowska
“I treat the nail plate like a blank page. If it’s smooth and clean, then application will also be the same. If the blank page gets dirty, dusty or oily, the product will start /DeeSt.Aberdeen peeling. I always tell my clients @nailstudio.aberdeen to keep their hands on the table throughout their appointment, so they don’t touch their face, hair or clothes.”
What should you check if your enhancement is peeling?
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Prep “Any residual cuticle, old product, air pockets or inaccurate cleansing of the nail plate means that there will be a barrier between product application, causing peeling or lifting.”
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Product choice “The consultation is vital to determine the health of the client’s nail plate and lifestyle, to see what product system works best for them. Some clients may not be suited to gel enhancements based on such assessments.”
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Improper cure “Always use the lamp manufactured to work with your chosen system to ensure a proper cure. Also pay attention to whether your clients hold their hands correctly in the lamp – some clients may need to cure their thumbs separately.”
Apply up to the cuticle “The brushes in your gel polish bottle will fan out nicely and the curve should butt up nicely to the cuticle, if you place the gel down in the centre of the nail and push the brush back to the cuticle to get nice and close. However, if you struggle to get close to the cuticle, use a detailer brush to get flush.”
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Careful application “Do not flood the cuticle or get product on the skin, as it looks unsightly and will cause the gel to peel and lift.”
“I struggled with gel peeling at the start of my nail journey and I was losing clients and faith in my skills. While product peeling can be attributed to certain products not being suitable for the client, it can also come down to prep.
Application Avoid overexposure. “Products should not be coming into contact with the skin.” Aftercare “Clients often forget that nails are not tools but appendages that require attention and daily care.”
“I treat the nail plate like a blank page. If it’s smooth and clean, then application will also be the same. If the blank page gets dirty, dusty or oily, the product will start peeling.” SCRATCHMAGAZINE.CO.UK 85
SCRATCHCOLUMNIST
STYLE WITH
e i d a S
‘ Creative nail expert & content creator for TGB & Peacci, SADIE JORDAN, shares on-trend nail styles, tips & steps
How to perfect character nail art
I
love challenging myself to paint cartoon characters and find that each one tests my skills in a different way. There are so many things to consider when painting characters that can really make a huge impact on the quality of your finished artwork. The placement, scale, colours, and line work all matter and a lot of patience and meticulous attention to detail is essential.
STEP-BY-STEP: SpongeBob Character Nail Art
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1. Using the TGB Detail Brush, paint a rough outline of your character on a white or light-coloured base, such as TGB Gel Polish in Daisy. Cure. 2. Choose shades that match your reference image and place them onto the TGB Nail Art Palette. Mix custom shades if you don’t have exact matches in your collection. Start filling in the outline with the appropriate shades using the TGB Detail Brush and cure. 3. Neaten and refine your outline and paint small details such as highlight in the eyes. Cure. 4. Carefully paint the background around the character in your chosen shade. Cure. 5. Add details inspired by your chosen cartoon to the background if space. 6. Cure, then complete the design with a coat of the TGB Extreme Shine Top Coat to make the colours pop. Cure to finish.
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When creating intricate nail art designs, such as hand-painted cartoon characters, it’s always helpful to have a large canvas on which to work. TheGelBottle Inc offers the DesignEx Pro™ extension system, available in a range of different lengths and shapes. I would suggest choosing the long coffin or long stiletto tips to allow more nail space for your design.
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Scan here to watch my SpongeBob Instagram Reel
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Disney designs by @ hallowedbethynails
Once you’ve practiced and become more comfortable with the process of character art, you’ll feel more confident about scaling down your art onto smaller or shorter nails. Another great thing about DesignEx Pro™ is that the extensions are quick to apply, so can drastically cut down your appointment time. As we all know, time is money!
There are many ways that you can create character nail art, but here I reveal my method. I hope this breakdown is helpful!
1
A few of my favourite nail artists that paint incredibly detailed character art include Maddox‘ (@ballpit_addict), Skye (@hallowedbethynails), Annie (@tengoku_nails), and Reuby (@reuby_nails). I love that they each have their own individual art style that makes their work instantly recognisable. As a nail artist, it’s so important to have a consistent art style to really establish your brand identity and stand out in the industry.
Bambi nails by @ballpit_addict
Tokyo Mew Mew nails by @tengoku_nails
Powerpuff Girls nails by @rueby_nails
‘
Follow Sadie:
@sadiejnails
The GelBottle Inc products are available via www.thegelbottle.com /thegelbottleinc
@the_gelbottle_inc
/TheGelBottleInc
Nailympia ®
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COMPETITION
LONDON 2022
Registration is NOW OPEN! Use the code SCRATCH10 when you register to save 10% on your entry before 30.06.22
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BUSINESSMATTERS
How do you turn a one-off client into a regular? REBECCA HITCHON gathers top tips from techs that have successfully crafted loyal clients
One-time to
long-term Picture this: a client is sitting at your nail desk for the first time. You’ve got them into your nail space – and that’s the hard work done, right? Not necessarily; there’s another hurdle to jump. How do you keep them returning to your business after the appointment? Techs share four key ways to turn a new client into one of your most dependable customers...
1. Encourage another booking “A simple but effective way to keep your clients rebooking is to do the work for them,’ explains INK London educator, Jessica Hinds. “At the end of the service when the client is admiring their beautiful new nails but before they pay, book them in for their next set. Most of the time, they will commit while Jessica Hinds they are really happy with the service and don’t have other distractions.” Jessica adds that this ensures that clients get into the habit of being organised with their appointments, keeping your books full. Another way to keep business booming is to give clients a regular appointment time – a strategy that Pure Nails Halo VIP, Jade Miller, uses. “This works well, especially if a client Jade Miller has a consistent work rota so is available at the same time on the same day every three to four weeks, and makes them feel privileged,” she says.
88 SCRATCHMAGAZINE.CO.UK
Liverpool based tech, Ashton Toner, who works under the business name Polish Them Off, advises talking about future designs the client could get next time they visit to make them more likely to rebook. “Perhaps they have a special occasion coming up and you Ashton Toner could design their nails to match their outfit, so let them know about your skills,” she suggests. Adding urgency is another efficient way to entice clients to rebook, says Georgie Smedley Group ambassador, Diana Pajeva. “You could mention that your diary is getting busy so you can’t guarantee that you’ll be able to fit them in last minute. Maybe even mention that other clients have started adding another Diana Pajeva treatment, such as a pedicure, to their service. It’s a psychological tool as people don’t like to feel left out.” However, Ashton stresses that if a client is unsure about rebooking, no pressure should be put on them. “Instead, keep in touch after the appointment to see how their nails have fared and give aftercare advice, as first-time clients will appreciate that, and perhaps they will then feel comfortable to rebook,” she says.
BUSINESSMATTERS
2. Stand out from the competition
3. Offer deals & loyalty schemes
“Do some market research on nail businesses in your area so you can determine your niche and create a feeling of exclusivity,” reveals Diana Pajeva. “You might be great at nail art or offer a complimentary hand massage, for example. But if you feel you need to work on your skills to get better at certain treatments, do so.”
There are mixed views on how beneficial deals and loyalty schemes are for beauty businesses, due to concerns about a loss of profit and attracting clientele who are only coming to your nail desk for discounted prices. However, for new businesses, as well as techs adding services to their treatment menu, these methods can make a huge impact.
“Providing exceptional customer service, treating each and every client as if they are your only one, and using high quality products will help your business to shine,” adds Georgie Smedley Group educator, Claire Blincoe. “I always chat about the development of my chosen brand, Gelish, so Claire Blincoe clients know I’m well educated and care about the long-term health of their nails.”
Natasha Fisher began promoting a discount for new clients at the start of her nail career. However, after six months she stopped as she felt that her work spoke for itself. “For anyone starting out I would recommend a slight discount to entice clients, or I offer vouchers with a cuticle pen. This starts the client on their nail journey using INK London products before they have even seen me,” she says.
INK London educator, Natasha Fisher, agrees that being transparent about the brand and products you use, as well as educating clients on their nails, builds trust with them. “I always ask if they have any questions and talk them through every step of what I am doing to help them understand why it’s Natasha Fisher so important for their nails and longevity of their enhancement,” she says. Personal touches are also key, as Magpie Beauty educator, Ruth Munro, points out. “I contact clients personally before their treatment to discuss the nail design they’d like, then make sure to pull out any extra products during the appointment to complement their style,” she explains. Ruth Munro “I display a variety of gels and glitters in my salon, so clients are enticed to come back because they spot products and begin planning their next set,” she adds.
Nicole Dowling
However, catering to a client doesn’t just mean tending to their nail needs. “Some clients like to spend the appointment time relaxing whereas others enjoy chit chat, so always ask what the client would prefer,” comments Pure Nails educator, Nicole Dowling. “If they desire to chat, I speak about the other treatments I offer, tempting them to come back.”
Nicole Dowling uses discounts to build up her junior staff’s clientele, but stresses that there are important points to consider before doing so. “You need to factor in things like hourly wage and costs of products as you don’t want to leave yourself short,” she explains. This is how Pure Nails Halo VIP, Lucy Mears, has successfully created her loyalty programme, which sees clients get £5 off every sixth appointment. “I’ve managed to make it work by planning discounts that are meaningful to the client but not detrimental to my profit margin, using careful pricing and ensuring the Lucy Mears experience my clients get makes them want to return,” she tells Scratch. “Loyalty programmes don’t work for every business, however I have found that having one encourages clients to regularly rebook and builds a longer lasting and more personal relationship with them,” she continues. Tina Bell, head of Pure Nails education, uses a similar reward programme concept in her salon but tailors this to her most loyal clientele. “We have a top clients’ rewards scheme, where the top 50 clients that return on a regular basis are chosen at random twice a month Tina Bell to receive free treatments,” she explains. “Things like this can open a client’s mind to a treatment they had never previously considered.”
4. Make the most of marketing
While standing out from your competition and having an attractive deal or loyalty scheme can be hugely successful, if not marketed effectively your business will reap no rewards. “Communicating the value of your services regularly via social media, text and email is key, as this builds a good relationship with your clients and keeps your business and tempting treatments in their mind,” explains Ruth Munro. “I ensure this content has simple calls to action, including direct booking links and key information, so new and regular clients can book quickly and easily. “Sharing reviews and transformation pictures, which remind clients how much better they feel after a treatment, are other great ways to bring clients back into the salon,” she adds.
Tiffany Minifie
“When your clients see pictures of a beautiful, fresh manicure or trending design, it might remind them to book in again so they can have that,” agrees The GelBottle Inc. specialist, Tiffany Minifie. “If the nail brand you use releases a new product or collection, you could also share this to your social media, asking clients if they’d like to try one of the colours/products at their next visit,” she suggests.
An example of a marketing text used by Ruth Munro to encourage clients to rebook.
Jade Miller shares a comment about her loyalty scheme from her client, Gemma... “A loyalty card is lovely because it shows that a business values its customers, so I would be more likely to return to a salon that has one over one that doesn’t. It’s definitely an incentive to return if you know you’re building a reward for yourself.” SCRATCHMAGAZINE.CO.UK 89
MARKETINGMATTERS
UNDERSTANDING THE
algorithm Is Instagram messing with your engagement stats? Digital marketing consultant, SARAH HARTLEY of Blossom Tree Social, shares tips to keep you on top of your Insta-game…
Sarah Hartley
A
lot of people ask me how to beat the ever-changing Instagram algorithm. However, I believe that if you’re adding great value to your audience, you don’t need to worry so much about algorithms. The below tips have helped my clients, my members and I to build our audiences the right way. Remember – there is no rush, as you want followers that are interested in you and your content.
Optimise your bio Your Instagram bio is one of the first things a potential client will see, and they will decide within the first few seconds if they want to follow you or not. Instagram is a visual platform so keeping your bio short and easy to read is key. People want simple, quick answers to their questions. For a brilliant bio, you need to showcase how your business can help the viewer.
regularly, so mix things up. Canva is great for creating graphics, fun gifs and videos. Video content can encourage more engagement than picture posts and Instagram is prioritising Reels in feeds. Your content doesn’t always have to be promotional posts or images of your nail styles; take followers on a video tour of your nail space and introduce your team.
Check insights Marketing is all about testing what works. Try new things but regularly check your insights. See what is working and what isn’t so that when you plan content for the following month, you can determine what will resonate well with your followers.
Be social
“Your content This may seem like an obvious tip but many users can forget doesn’t always have to comment or connect with If you want more engagement to be promotional others. with your content, you need to interact posts or images of your with others, particularly your ideal clients. through your Insta feed and liking nail styles; take followers Scrolling posts won’t help build your relationships. Brand on a video tour of Try spending 15 minutes each day Using your brand’s colour completing meaningful engagement, scheme within your content your nail space where you comment on posts or stories helps people to recognise and introduce and build up that trust with your audience. you quickly and easily, meaning they are is called social media after all, so let’s try likely to stop scrolling, and pay attention to your your team.” be Itmore social, as it can create many amazing content. If you are adding pictures, you can easily
Your bio should say who you are, what you do, how to book an appointment and where you are based. Can it be improved? If you’re unsure how to create a brilliant bio, I can help with my 1:1 training options or within my Blossoming Hub membership.
create a watermark using Canva so your audience can recognise your work.
Plan
Formulate a social media plan to ensure consistency and generate a good mix of content. Followers can tire of seeing the same photo style 90 SCRATCHMAGAZINE.CO.UK
opportunities for you and your business.
www.blossomtreesocial.com /blossomingsalonsocials @blossomingsalonsocials
SCOTLAND’S LARGEST HAIR & BEAUTY TRADE EVENT RETURNS 12th & 13th June 2022
SEC, Glasgow
We can’t wait for you to join us on Sunday 12th and Monday 13th June at the SEC, Glasgow! INCLUDES FREE (WORTH OVER £50 RRP)
OR £10 VOUCHER
3 shows under 1 roof – Scottish Beauty, Scottish Hair & Scottish Barber Demos on the Warpaint Extra Makeup Stage, Trends Masterclass & Hair & Barber Stages NEW make-up section Scottish Hair & Beauty will provide the ultimate trade exhibition experience, packed with inspiring demos and tutorials, and the chance to meet with like-minded professionals.
YOUR £10 ENTRANCE TICKET INCLUDES: Ticket Option 1
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You’ll find £1,000s of special offers from well-loved and upcoming brands. Plus, we’re excited to announce the launch of a dedicated make-up section, giving you the opportunity to meet leading exhibitors, and watch the latest techniques.
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TRAININGSPOTLIGHT
COURSE
Bites Are you keen to become an educator, but unsure how to make the move? Get the scoop on the latest course offering from the Be Inspired platform... THE COURSE: Aspire 2 Educate MEET MELANIE LEWENDON Based in Derbyshire, Melanie ‘Mel’ Lewendon is a multi award-winning beauty therapist and nail technician of 14 years. She has been educating for seven years and in addition to running courses at her own academy, she is head of education for KB Educate. Following the retirement of nail artist and educator, Sam Biddle, from the nail industry in 2021, Mel has taken over her Be Inspired platform, which is dedicated to online nail learning. With a clear passion for education in the nail industry, Mel has focused her efforts on Aspire 2 Educate, a course available via Be Inspired. It has been designed for existing and budding educators to obtain support when aspiring to teach their own courses.
About: Aspire 2 Educate has been in the making since 2021 and offers the tools to help nail professionals set up an academy and better understand the education arena for nails.
“I have had great success with teaching and I owe that to the great teaching I received from the educators who have mentored me and who I’ve looked up to. Now, I feel I need to mentor others.” 92 SCRATCHMAGAZINE.CO.UK
Why:
“After taking over Sam Biddle’s Be Inspired platform, and stealthily watching nail groups and listening to colleagues, I decided it was time to personally take action,” reveals Mel. “There is currently a skills crisis within our industry, as reported by the NHBF, as salons are struggling to fill posts and apprenticeships because many people are now moving into self-employed roles. I have been seeing and hearing about sub-standard education, gaps in education, and how educators are at fault for bad standards. “The Covid-19 crisis has produced lots of substandard online courses. Courses are lacking in content and therefore poor work is being carried out on the public. However, rather than beating down the educators and their courses, or knocking those that want to educate, I want to help them become great educators and deliver good content. “While regulations may be forthcoming, I feel this is the way for me to be proactive in my approach to help this skills crisis. I have had great success with teaching and I owe that to the great teaching I received from the educators who have mentored me and who I’ve looked up to. Now, I feel I need to mentor others.”
Objective: The course addresses education gaps while regulations are being discussed and gives educators confidence in the work they are delivering. The course starts right from the beginning so even if you are an existing educator, you can benefit from a knowledge refresher.
Who: The course is ideal for people who are looking to become educators, and those that are educators that feel they need more assistance. This course is anonymous and welcomes those that work as brand educators but wish to explore additional or alternative education. Aspire 2 Educate is also being offered to nail brands to serve up awareness for educators about what needs to be taught, and the work done behind the scenes.
TRAININGSPOTLIGHT
Duration:
There is no time limit on the course, as it is designed to work at your pace and around your commitments. The course is fully online and is available now on the Be Inspired learning platform.
“This course will help you develop and grow to be confident enough to stand up and say ‘I can teach, I will teach, and I am confident in what I’m teaching’.”
Cost: £299 (this payment can be split and paid in two or three instalments.)
Structure: Writing manuals, lesson plans and planning will all be completed by the delegate under Mel’s guidance. Further support will come from a designated Facebook group.
www.beinspired.online E: customercare@beinspired.online /beinspired.mellewendon @naileducation_inspired
Scan here to enrol
e co During th
urse, you
will:
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SCRATCHMAGAZINE.CO.UK 93
NA I L s g n i p Clip SCRATCHMEDIA
❤
We
CHLOE RANDALL uncovers the hottest nail topics & tales across the ‘net, TV & social media sites & gets the scoop on celebrity beauty must-haves
...
.com/sheldo
Instagram.com/amyguynailartist
tenails m/kendallcu Instagram.co
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Founder of The Nail Tech Org, Amy Guy, had a starstruck moment when she bumped into businessman and Dragon’s Den star, Steven Bartlett, outside a gym in Bali, Indonesia. The nail tech believes she manifested the meeting and would one day love to tell him all about The Nail Tech Org.
m/glitterjellyb Instagram.co boandyu m.com/a Instagra
Millionaire meeting
nriley
@Imarninails created an alternative French style for singer, Paloma Faith, using the summery The GelBottle Inc shades: Marilyn, Destiny, Bellini, Pavilion Garden, Daisy, Jet Black, Flax, Sky High, Candy and Flashing Lights, finished with Extreme Shine Top Coat.
Instagram.co
ean
m/imarninail
s
How paw-fect! We are obsessed with pet portraits, particularly on tiny canvasses! Check out our Instagram… picks from Instagram
GOING DOWN UNDER…
For Australia’s Eurovision performance, singer Sheldon Riley showcased white and bejewelled stiletto enhancements on one hand, created by @lalanailco.
SCRATCHMEDIA
SESSION STYLE
LET’S GO TO THE MET GALA!
PAPPED!
melle .com/ena
Lizzo rocked the Met carpet with a dark and daring nail look created by @erierinailz. erierinailz
Actress, Kate Hudson, was spotted wearing The GelBottle Inc Gel Polish in Last Night for the Oscar’s afterparty, applied by @ashlie_johnson.
_johnson .com/ashlie Instagram
Blake Lively commanded attention at the Met with her exuberant Statue Of Liberty-inspired dress. Elle Gerstein was on hand to complement her ensemble with a blue and gold nail style.
Lecenté’s Blue and Silver Chrome Nail Art Powders were used to create dazzling finishes for social media star, Olivia Neill, by @ellavivii.
chik
CHROME-TASTIC NAIL LOOKS
Celebrity manicurist, Tom Bachik, crafted a white rose 3D nail design for Camila Cabello.
.com/tomba
Instagra
m.com/e
llavivii
Instagra
m.com/m
achineg
unkelly
For his big night at the Billboard Music Awards, Machine Gun Kelly showcased a dazzling manicure boasting more than 10 carats of diamonds with a total value of $30,000, expertly applied by manicurist, Brittney Boyce.
MONEY, MONEY, MONEY
The avant-garde looks at the Met Gala always catch the eye, and this year’s event was no different. Scratch rounds up some of the most striking manicures from the night...
Instagram.com/
Instagram.co
m/robbietom
kins
Celebrity and session manicurist, Robbie Tomkins, created flashes of golden sunshine on the nails of TV personality, Frankie Bridge. He prepped her nails using PersoNAILity tools, then used Artistic Nail Design’s Pink Concealer Correction Gel to achieve a strong, natural-looking base. Robbie then added subtle gold beams using Brillbird’s Brush & Go in 02 overlayed with gold pigment powder.
SCRATCHMAGAZINE.CO.UK 97
NAILDESIGNS
This nail style by @acenailart throws back to the middles ages, featuring phrases and shades inspired by Six the Musical, a tale of Henry VIII’s wives.
A crown, sparkle and shades of red, white and blue adorn these Jubilee-themed nail styles by @karenannenailart.
A young Queen, Duke of Edinburgh, Prince of Wales and Lady Diana are beautifully hand-painted by @mbeauty__x, inspired by Netflix’s The Crown.
Fingernails in Instagram.com/drybylondon
Create nail styles fit for royalty with CHLOE RANDALL’S roundup of regal reader designs…
Hands up for the Queen of Hearts! Golden crowns Rules for royals are chic; Meghan Markle wore The Queen’s corgis and her iconic crown make an are complemented perfectly by a QueenCND Shellac™ in Unmasked layered with Negligee appearance in this nail style by @the_beauty_boss themed feature nail courtesy of @nailsbyjadus. for her wedding day, courtesy of DryBy, London. to mark the Jubilee celebrations.
Replicate the crown jewels on nails by adding jewel-toned embellishments, as shown by @nailedbyliv__.
Nail stylist Ada Gabriel (aka @wonderousnails) flies the flag for her Majesty’s Jubilee with Union Jack bunting across regal purple nails.
@nellnailsit uses the Queen’s go-to nail polish, Essie’s Ballet Slippers, for this classic, elegant nail look.
To be in with the chance of seeing your nail snaps on this page, share them with us on social media using #showscratch or email editorial@scratchmagazine.co.uk 98 SCRATCHMAGAZINE.CO.UK
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