MARCH 2014 VOL. 25, NO. 3
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FOCUS
报道 近年中国培养了大批MBA学员，但学子和雇主们常常受困于学有所用
REPORT CHINA IS PRODUCING A MULTITUDE OF MBAS BUT HAVING TROUBLE USING THE TALENT
BUSINESS EDUCATION 商学院教育
MBA reloaded 脱胎换骨 MBA programs around the world take on digital learning 全球MBA正步入数字教学时代
www.cityu.edu.hk
CityU’s College of Business A Key Business Education Hub in China for the World CityU is ranked 12th in Asia in the latest QS University Rankings and 4th in the QS Top 50 universities under 50 years of age CityU’s College of Business is ranked 46th worldwide and 2nd within the Asia Pacific Region by the University of Texas at Dallas CityU’s College of Business is accredited by AACSB International and EQUIS Haas School of Business at UC Berkeley provides an advanced management executive programme to our postgraduate students in the College of Business
2014 Admissions Postgraduate Programmes Doctor of Business Administration (DBA) Executive Master of Business Administration (EMBA)+ Master of Business Administration (MBA) MA International Accounting MSc Professional Accounting & Corporate Governance MSc Applied Economics MSc Finance MSc Financial Engineering MSc Financial Services MSc Business Information Systems MSc Electronic Business & Knowledge Management MSc Electronic Commerce* MSc Information Systems Management MA Global Business Management MSc Organizational Management MA Quantitative Analysis for Business MSc Operations & Supply Chain Management MSc Marketing +
There are two EMBA programmes, one will be taught in English and the other in Putonghua * The programme is jointly offered by the departments of Information Systems and Computer Science
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FOCUS Published monthly since 1990 Publisher China Economic Review Publishing Editor Don Weinland Contributors
CO NTENTS 目 录
Philip Liu, Brenda Yang, Greg Isaacson, Miljan Glenny Designer Jason Wang
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Editor at Large Graham Earnshaw Associate Publisher Gareth Powell
10 报道 REPORT
20 采访 Interview
脱胎换骨 MBA, reloaded
远渡重洋
Director of Sales
数字教学正在改变商学院学员的互动模式
Pierre Zolghadri
Digital learning is transforming the way business students around the world interact in the classroom
广告查询 Advertising Enquiries Pierre Zolghadri 宁皮尔
4 新闻摘要 News Briefs
Email: pierre@sinomedia.net
Beyond your backyard 牛津大学Saïd商学院探讨中国MBA学员 在国际市场上的需求
Saïd Business School on the global needs of Chinese MBA students
22 商学院列表 Listings
Direct Line: + 86 21 5385 9061
8 采访 Interview
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原创思考
Leaders from Manchester Business School talk about expansion in China
CER FOCUS This is the 80th in a series of
16 采访 Interview
special reports in CHINA
拾阶而上
ECONOMIC REVIEW. Q&A: A state-owned hospitality giant turns to the middle class
MARCH 2014 VOL. 25, NO. 3
www.chinaeconomicreview.com
Original thinking
Regulatory surprises await Chinese miners in Greenland
To the next level
西交利物浦大学西浦国际商学院院长探讨了 职业发展的重要性
Xi’an Jiaotong-Liverpool University’s IBSS on career development in China
18 报道 Report 技能与需求：平衡的艺术
Matching skill with demand
ᇗࣤ௧ઊĻྕٶօ
B ED USIN UC E AT SS IO N
Overpriced and overcrowded Small store owners struggle to build brands on Tabao and Tmall
Advertiser index
曼彻斯特大学的领导畅谈在华业务拓展
尽管近年来中国培养了大批MBA学员，但学 子和雇主们常常受困于能否学有所用、人尽 其才的问题
China is producing a multitude of MBAs but having trouble using the talent
College of Business, City University of Hong Kong inside front cover European University p5 International Business School Suzhou (IBSS ) at Xi’an Jiaotong-Liverpool University p7 QS p13 The University of Manchester MBA program outside back cover
China Economic Review • March 2014
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News Briefs
中国当局调查MBA考试舞弊案 据新华社报道，中国相关部门对东 北一所大学的MBA考试舞弊事件 展开调查，两名相关责任人已被停 职。这两名责任人分别是哈尔滨理 工大学的MBA中心主任和研究生 院副院长，关于他们是否涉及指使 学生在考场作弊的问题仍在调查之 中。目前，该大学MBA中心已中止 2015年的招生组织工作。
清华与ENPC共设航空方向 EMBA课程 位于北京的清华大学经管学院 将携手法国国立民用航空大学 （ENAC）、法国国立路桥大学 （ENPC）在华打造航空方向的 EMBA项目。该课程专注于航空工
China to investigate MBA exam fraud Two officials at a university in northeast China have been suspended after authorities launched an investigation into MBA exam fraud in January, Xinhua News Agency reported. A director at Harbin University of Science and Technology MBA Center and a deputy head of the university’s graduate program were suspended for allegedly training students how to cheat on exams. Rules in exam rooms were not strictly implemented. Recruitment for the MBA center for 2015 has also been suspended.
程与航空管理领域，所涉内容包括 机场管理、航空运输管理和飞机管 理，授课地点设在清华校园内，体 验式学习地点则位于飞机生产商空 客集团设在北京和图卢兹的工厂。 该项目属兼读性质，课程时长两 年。
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China Economic Review • March 2014
Tsinghua and ENPC to launch EMBA program in Aviation Beijing’s Tsinghua University School of Economics and Management will partner with France’s École Nationale de
CREDIT: shutterstock
新闻摘要 l’Aviation Civile (ENAC) and L’Ecole Nationale des Ponts et Chaussées (ENPC) to launch a China-based EMBA program with a focus on Aviation. This program specializes in aeronautics and aviation management, covering a range of topics including airport management, aircraft management and air traffic control. The course will be delivered on Tsinghua’s campus in Beijing, and modules will be held on the aircraft manufacturer Airbus’ facilities in Beijing and Toulouse. This part-time program will take two years to complete. Indian students increasingly pick GMAT over CAT The number of Indian students attending the Graduate Management Admission Test (GMAT) reached an all-time high in 2013, while the number of appli-
NEWS BRIEF GMAT渐超CAT成印考生新宠 印度GMAT考生人数于2013年达到 新高，而CAT报考人数则为7年来 最低。自2010年以来，参加GMAT 测试的印度学生人数攀升了25%， 而同期的CAT考生人数则下降4%。 CAT是报读全日制MBA项目的主 要入学考试形式，GMAT的成绩 则为全球商学院所接受，同时成为 EMBA报读者青睐的入学考形式。
MBA院校女性难抵“半边天” 在大部分发达国家的大学校园，在 校女生的比例或已超过男学生，而
cants appearing for the Common Admission Test (CAT) has dropped to a seven-year low. The number of candidates that took the GMAT test has increased by 25% since 2010. On the other hand, CAT applicants have declined 4% since 2010. The CAT is the main entry exam for students looking for a full-time MBA program. GMAT opens doors to global business schools, but has more recently been the preferred test for shorter executive MBA programs.
在商学院校情况却相反。美国商学 院研究生入学考试委员会的数据显 示，GMAT考试中，女学员的平均 考试成绩要低于男性考生约20分。 在2011-2012学年，男考生的平均 测试成绩是557分，而女学员的平均 测试成绩为536分。但来自中国的数 据显示，男女双方在GMAT考分上 水平差异并不明显。2013年，中国 GMAT女考生的平均考分为583分， 而男学员为581分。
Women struggle to hold MBA positions Women may account for the majority of university students in most developed countries, but they remain a minority in business schools. Data from the Graduate Management Admission Council shows that women appear to underperform men by roughly
20 points in the GMAT. In the 2011-12 testing year the mean total score for men was 557, while the mean total figure for women was 536. However, GMAT data from China shows there is virtually no difference between the performance of men and women. In 2013, women achieved a mean score of 583 while men racked up 581 points. Cap on work visas harms recruitment of foreign students A cap on H-1B work visas makes it become increasingly difficult for foreign students to obtain a temporary work visa in the US. The number of international students in the US continues to grow. Nearly 920,000 foreign students went to the US to study last year. Every year at the beginning of April, employers race for
BBA / MBA
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NEWS BRI EF 工作签证限制或阻留学生就业 H-1B工作签证的发放限制致使留学 生获得美国临时工作签证的难度进 一步加大。近年来美国留学生的数 量持续攀升，去年有将近92万名海 外学生来美留学。每年4月初，各大 招聘机构都为争取有限的H-1B签证 展开竞逐—目前H-1B的签证配额 为85000份，其中包括20000份发
the limited number of H-1B visas available – currently set at 85,000, which includes 20,000 reserved for foreign graduates with advanced degrees, including MBAs, from American universities. However, last year’s cap was reached in only five days, and 39,000 requests were denied.
放给拥有MBA等高阶学位的美国留 学生。然而，去年的H-1B签证指标 仅在短短5天内就已达到上限，致使 39000份申请被拒之门外。
企业领导人考虑报读MBA课程 英国《金融时报》的一份分析报告 指出，目前就职于全球各大企业的 CEO中有将近三分之一毕业于MBA 院校。而在全球最大的500家上市 企业中（最新评选的《财富》世 界500强企业），有29%的机构由 MBA毕业生掌舵。总体而言，美国 商学院校为世界500强企业培养了 71%的首席执行官。而在总部位于 美国的世界500强企业中，有46% 的首席执行官持有MBA学位。相比 之下，英国世界500强企业的CEO 中仅有37%毕业于MBA院校，加拿
NTU to offer Global MBA National Taiwan University will offer a Global MBA and has started recruiting students for this all-English graduate-level curriculum. The program has partnered with universities such as Peking University, Kyoto University and HEC Paris to offer exchanges and dual degrees.
CREDIT: shutterstock
大的同类比例为31%。
Corporate leaders to consider studying for an MBA An analysis by Financial Times showed that nearly a third of chief executives currently in charge of the biggest global companies are MBA graduates. Of the world’s largest 500 listed companies – as featured in the most recent annual FT500 ranking – 29% are led by an MBA graduate. Overall, US schools account for 71% of MBA graduates who are FT500 chief executives. Of US FT500 companies, 46% have chief executives with an MBA. This compares with 37% of UK-listed FT500 companies and 31% of those from Canada.
Guanghua and Kellogg to offer EMBA Peking University’s Guanghua School of Management will launch a new joint degree program with Northwestern University’s Kellogg School of Management in the United States. The joint degree is a two-year China-focused executive MBA. The program is tailored for a specific group of business leaders from both China and abroad. The Guanghua-Kellogg executive MBA program begins this fall. Classes are taught in Beijing, Shanghai and Chicago. The program is accepting applications.
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China Economic Review • March 2014
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INTERVIEW
Professor Fiona Devine (left), acting head of Manchester Business School (MBS), and Professor Keith Brown, dean of the School of Humanities and vice president of the University of Manchester
Thinking originally about b-school ࠲ᇀฆბᇾڦᇱظາ Leaders from one of the world’s premier business schools talk about expansion in the China market. 全球顶尖商学院的领导人畅谈在华业务拓展
曼
彻斯特商学院院长Fiona Devine教授、曼彻斯特大学
副校长Keith Brown教授近日来沪 参加曼彻斯特商学院新中国中心的 落成仪式，期间与《中经评论》深 入探讨了借助全球EMBA新项目拓 展在华业务的计划，以及曼彻斯特 作为留学目的地受到中国学生推崇 的原因。
能否解释一下曼彻斯特全球 MBA项目近来的发展情况， 以及相关的推动因素？ Fiona Devine：该课程时长已由原
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China Economic Review • March 2014
C
HINA ECONOMIC REVIEW caught
up with Professor Fiona Devine, acting head of Manchester Business School (MBS), and Professor Keith Brown, vice president of the University of Manchester, during a trip to Shanghai to open the MBS China Centre in the city. The professors discussed the school’s new Global EMBA, expanding its presence and network in China and why the city of Manchester is a great attraction for Chinese students.
Can you explain the recent developments on the MBS Global MBA program, and what’s behind these changes? Fiona Devine: The program was originally three years and now it has dropped to two and a half years. It is in the [first] two years where they [the students] do most of the coursework and different workshops and it’s the final part in the fifth semester where they do a major piece of project
INTERVIEW 来的3年缩减为2.5年。在最初的两 年时间里，大部分课程将以授课形式 进行，此外学员们还会参与各种不同 的研习班。在最后半年，也就是第五 个学期，将有一个大型的项目作业等 待学员们去完成。而在这一阶段，我 们会鼓励学员进行原创思考，进而能 将前两年所学加以充分应用。 我认为项目的变化发展完全由学 员需求所主导。他们希望拥有更紧凑 的课程，我们作了相应调整，同样我 们的竞争对手也可能会因此缩减课程 的时长。所以在课程的第一部分，他 们的学习安排非常紧凑，而学员们也 希望能充分利用自己的时间，等到了 课程最后部分，他们则在项目作业上 投入了大部分精力。
在设置全球EMBA等新课程时， 对中国市场的考量于您而言有多 重要？
work. And that’s where we really press upon original thinking to get the students to put into practise everything that they have learned in the courses in the previous two years. That is a really critical experience as part of that program. I think it [the change] is being led by student demand. They wanted to have a tighter program and it makes sense in relation to our competitors that also have a tight program. So now within the first part of the program, they have a very intense period of study, they want to make the best of their time and are keen to get on, while then at the back end of the program is where they do most of their project work.
Fiona Devine: 非常重要。如您所 知，我们在全球共设立了7个中心， 而上海、迪拜中心是其中的成功典 范。所以前者的运作对我们能否最终 赢得胜利至关重要。
曼彻斯特商学院中国中心创立于 2008年。未来5年您对这个中心 的发展抱有何种期望？ Keith Brown: 去年我来到这里时， 中国中心的规模只有现在的一半。 今年，这座中心已走入它的第五个春 秋，规模设施亦改良一新，未来必将 更上一层楼。我认为在某种程度上， 我们可以进行一定的扩张，但绝不会 将招生规模无限扩大。但就另一个角 度而言，无论是上海分部，还是香港 分部，都完全有理由进一步壮大。
曼彻斯特商学院的中国学生通常 有机会赴其他国家的MBS中心学 习。您如何吸引中国学生来曼城？ Keith Brown: 且撇开具体的项目， 目前曼彻斯特大学的中国留学生数 量有将近3000名，在全英各高校居 首。所以吸引中国留学生来曼城对我 们而言并非难事—这是一座充满着 活力的城市，同时又能让中国学生倍 感亲切。
MBS is now launching a Global EMBA. What can you tell us about this program? Fiona Devine: Well, the idea of launching this program is partly to separate it out from our existing offering, so our MBA program that we offer at the moment is for middle-level executives who have got about four or five years of experience. With the executive MBA program, we are now looking for people who’ve got 10 or more years of experience so they’re really people moving into, if not there already, quite senior managerial positions. How important is China in your considerations when designing new programs such as the Global EMBA? Fiona Devine: Extremely important. As you know we have seven centers around the world and the Shanghai and Dubai offices are our most successful and we really do see these two centers as critical
to our success. So the Shanghai center is very important to us. We largely recruit Chinese nationals that work for international companies to do the Global MBA and we imagine that will be the case with the Global Executive MBA. MBS China Centre was launched in 2008. What are your expectations for the China Centre for the next five years? Keith Brown: Well, see, when I came here last year, there was a smaller center about half the size of this one, which had been running for four years. Now we’re in a nice big shiny new one and in five years, we’ll need another floor. I think to some extent, we can plan for a bit of growth but we mustn’t exceed ourselves and get carried away with overflowing admissions, but there’s no reason why the China Centre here in Shanghai, or indeed the one down in Hong Kong, can’t get bigger. Students from China on the MBS programs have the opportunity to visit other centers in the MBS network. How do you attract Chinese students to visit Manchester? Keith Brown: Leaving aside the specific program, there is just short of 3,000 Chinese students in Manchester University at this moment so that university actually has the highest number of Chinese students in the UK. So there is no difficulty in attracting Chinese students to come to Manchester; it’s a dynamic and exciting city and it seems somewhere where Chinese students feel very much at home. China Economic Review • March 2014
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China Economic Review • March 2014
REPORT
MBA, Reloaded ࣑ྃࠡ Digital learning is transforming the way business students around the world interact in the classroom – if they go to the classroom at all 数字教学正在逐步改变全球商校学员间的互动模式
抱
着摞摞厚书踏入学堂，在笔 记本上涂鸦般地记满课堂内
容……此景恐是数十年前每位MBA 学员都要经历的。在当时的条件下， 课堂指导和团队作业必须面对面才能 完成。远程教学对商学院而言意味着 将塞满了课本和视频材料的手提箱打 包邮寄。 从今天来看，上述大部分行为 或许会像Rolodexes这个古董机器 一样让人感到神奇。尽管无纸化教学 并未完全实现，面授仍是MBA教育 最重要的环节，但随着平板电脑、在 线平台以及其他高科技手段的兴起， 商学教育的形式亦得到升级。对现今 参与MBA项目的经理人和企业家而 言，移动化、灵活化、贴合化成为了 商学教育的新标签。 各式各样的数码产品同样成为 了中国MBA学员的新宠。过去10年 里MBA项目在中国发展迅猛，新思
CREDIT: shutterstock
想、新技能遍地开花，各类未曾见过 的教学新技术亦浮出水面。对这些学 员而言，数字教学已不仅仅只是
N
ot long ago, MBA students lugged weighty textbooks to class and scribbled lecture notes on legal pads. Instruction and group work relied on face time. Distance learning meant b-schools mailing out suitcases packed with workbooks and videotapes. Today, much of that seems as quaint as Rolodexes. While paper is not quite extinct – and face-to-face contact still plays a key role in most MBA programs – the rise of tablet computing, online platforms, and other high-tech tools are reshaping business education, making it more mobile, flexible, and relevant for a new cohort of managers and entrepreneurs in training. Chinese MBA students, too, are taking up more gadgets to connect to the digital classroom. MBA programs in China have grown rapidly during the past decade China Economic Review • March 2014
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REPORT 吸收信息的手段，还同样成为了 必备的技能。 “作为21世纪的领导者，你 需要知道如何利用这些最先进的技 术。”中欧大学中国项目总监Miao Tan指出，该校目前与天津大学经 济管理学院建立了合作项目。 中欧大学商学院自2011年起开 始向全日制MBA学员发放iPad，全 面推行无纸化教学（要求学生上课 必须携带平板电脑、Apple或其他电 子产品）。iPad设备中将内置在线 课程管理系统Moodle，学生可以借 此阅读课程材料、递交作业，获得 分数和反馈意见，并与教授及同学 进行在线联系。 对此Miao Tan还表示，在中欧 大学商学院看来，平板电脑不仅比 笨重的书本更加便捷环保，同样也 更富时代精神。
数字时代 iPad 恐怕是当今数字教学时代 中最具象征意义的工具。自2010 年问世以来，这一全球最受推崇的 商用平板电脑已高歌挺进MBA课 堂。瑞士IMD、英国曼彻斯特商学 院以及美国沃顿商学院等众多MBA/ EMBA项目纷纷开始向学员发放苹 果平板电脑。当然为方便学生完成 课堂笔记和讨论，学校已预先在机 内下载了教学材料和应用程序。 在这个疯狂的数字教学时代， 中国自然也不会落后。在全国各地
and, along with fresh ideas and new skills, they have brought with them technologies once unseen in mainland classrooms. For these students, digital learning isn’t just a medium by which they absorb information, it’s a skill in its own right. “The logic is, as a 21st century leader, you need to know how to use the most advanced technology,” said Miao Tan, the director of China initiatives at Central European University, which has a partnership with the School of Management and Economics at Tianjin University. CEU (Central European University) Business School began handing out iPads to full-time MBA students in 2011, doing away entirely with paper-based textbooks. (CEU now requires that students bring their own tablets, Apple or otherwise.) The devices are integrated with Moodle, an online course management system, allowing students to access course material, submit assignments for grading and feedback, and connect with professors and fellow students on the web. CEU Business School views the tablets as not only more
convenient and environmentally friendly than the unwieldy textbooks and course packs they replace, but also more forwardlooking, Miao said. Left to their own devices The iPad is the most conspicuous symbol of this new age of digital learning. Since its release in 2010, the world’s most popular business tablet has invaded the world’s MBA classrooms. Many MBA and EMBA (executive MBA) programs, including Switzerland’s IMD, Britain’s Manchester Business School and the University of Pennsylvania’s Wharton School in the US, are doling out Apple tablets to incoming students, usually with pre-loaded course content and useful apps for note-taking and discussion. China hasn’t been left out of the digital learning craze. Students wielding tablet computers are a common sight in business classes around the country and many students are learning via online programming and games – albeit ones not necessarily unique to China. Enter the beer game, an online supply chain simulation which students play in teams of four at
的商学院课堂中，平板电脑的使用 已成为一个普遍现象，众多学员通 过在线应用程序和游戏来学习技能 （当然并不一定仅仅针对中国市 场）。 由南加州-上海交大全球EMBA 项目提供的在线供应链模拟训练 以啤酒游戏形式展开，学员们可 以通过平板电脑等以四人一组参与 模拟。该项目副主任兼执行总监 John Van Fleet认为该游戏寓教于 题所带来的严重后果。该项目的学 员还可通过学校发放的平板电脑参 与较为复杂的MarkStrat模拟游戏， 为时数周，内容涉及在线运营一家
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China Economic Review • March 2014
CREDIT: shutterstock
乐，更能真实生动地反映供应链问
REPORT 虚ć‹&#x;çš„ćśˆč´šĺ“ č?Ľé”€äź 业。ĺŚĺ‘˜äťŹĺ?Żé€š 过这繝形ĺź?ĺœ¨ä¸–ç•Œçš„ä¸?ĺ?Œč§’č?˝ĺą•ĺź€ç˝‘ ä¸ŠçŤžäş‰ďźŒä¸şčŻĽéĄšç›Žä¸30%çš„â€œçŠşä¸ éŁžäşşâ€?ĺŚĺ‘˜ĺ¸Ść?Ľäş†ćž ĺ¤§çš„äžżĺˆŠă€‚ é™¤äş†ä¸Ščż°ä¸ťćľ ć¸¸ćˆ?ďźŒMarkStrat çš„ćŽ¨ĺ‡şć— ç–‘ä˝żĺ…¨ç?ƒéĄśçş§ĺ•†ĺŚé™˘çœźĺ‰?一 äşŽâ€”ĺœ¨Van Fleet看ć?Ľä¸ĺ›˝MBA饚 盎的数ĺ—ć•™ĺŚĺˆ›ć–°ĺş”用嚜ä¸?ĺ¤šč§ ă€‚äť– 莤为这与ä¸ĺ›˝ĺŚç”&#x;躍上的节續ć„?čŻ†ćœ‰ ĺ…łďźŒĺœ¨ĺ?Žč€…看ć?ĽďźŒć—˘ç„ść”Żäť˜äş†ć˜‚č´ľçš„ ĺŚč´šĺ°ąç?†ĺş”莡垗é?˘ćŽˆćœşäźšďźŒč€Œé?žäť…é™? äşŽĺœ¨çşżä˝“éŞŒă€‚ äş‹ĺŽžä¸ŠďźŒĺ…¨ç?ƒčś‹ĺŠżćŁä¸Žäš‹čƒŒ é “č€ŒéŠ°ă€‚ĺœ¨ä¸€äş›ćľˇĺ¤–çš„ć Ąĺ›é‡ŒďźŒć•° ĺ—ć•™ĺŚćł•çš„厞施ćŁćŽ€čľˇä¸€č˝Žć–°çš„éŤ˜ 潎。2012ĺš´ďźŒç‰›ć´Ľĺ¤§ĺŚ SaĂŻd 商ĺŚé™˘ 为MBAĺ?ŠEMBAĺŚĺ‘˜čŽžçŤ‹äş†GOTO (ĺ…¨ç?ƒćœşé ‡ĺ’ŒćŒ‘ćˆ˜â€˘ç‰›ć´Ľ) ĺœ¨çşżĺšłĺ?°ďźŒ 斚䞿兜与ĺ?„ç•ŒĺŚč€…ă€ ć Ąĺ?‹äş’动ć˛&#x;通。 ä˝œä¸şä¸€ä¸ŞĺŽžć—śç§ťĺŠ¨ĺšłĺ?°ďźŒGOTOć— ç–‘ć˜ŻĺŚĺ‘˜äťŹćŽ˘čŽ¨ĺ…¨ç?ƒé‡?ĺ¤§čŽŽé˘˜çš„ć™şčƒ˝ ć‰‹ç¨żďźˆäťŠĺš´çš„čŽŽé˘˜ć˜Żĺ¤§ć•°ć?Žďź‰ďźŒäš&#x;ć˜Ż äť–äťŹä¸Žç‰›ć´Ľć•™ĺ‘˜ĺ?Šĺ…śäť–äşşĺŁŤâ€œé?˘č°ˆâ€? çš„ćœ‰ć•ˆĺˇĽĺ…ˇă€‚ ĺœ¨ç‰›ć´Ľäź çť&#x;ć•™ĺŚć–šćł•çš„支撑
the USC-SJTU Global Executive MBA (GEMBA) in Shanghai. John D Van Fleet, assistant dean and executive director of the program, views the game as a fun and useful device to teach students how bad supply chain management can drive them out of business. GEMBA students also play MarkStrat, a complex, weeks-long simulation in which they run a fictitious consumer marketing company. Teams of students compete online, playing from anywhere in the world – a key point for the 30% of the program’s students who fly in from abroad to attend class. Besides these mainstream games – MarkStrat is a hit at the top business schools worldwide – Van Fleet has not seen many innovative uses of digital learning tools in Chinese MBA programs. One possible reason for this, he speculates, is that Chinese students in a
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relatively cost-conscious economy may expect their tuition dollars to pay for face-to-face interaction rather than an online experience. That’s contrary to the global trend. Some international campuses are going a step further in adopting new digital formats. In 2012, Oxford University’s SaĂŻd Business School launched GOTO (Global Opportunities, Threats: Oxford), an online platform for MBA and EMBA students to interact with academics and alumni. A fully integrated part of the business program, the mobileaccessible platform hosts “ideation papersâ€? by students tackling major global issues – this year’s topic is big data – as well as video interviews with Oxford faculty and other resources. The GOTO system, which is used in conjunction with traditional Oxford-style tutorials,
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China Economic Review • March 2014
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REPORT 下，GOTO系统的采用增强了 校内师生及校友之间的互动。对此 GOTO学术项目经理Karen Smart 评论道：“对 Saïd 所负有的承诺或 能持续终身，即使在毕业后学员们 仍能继续交流学习以及探讨各类话 题。”
全力以赴 日前为数不少的商学院项目 正昂首阔步进入数字领域— 位于 华盛顿的霍华德大学就在不久前推 出了EMBA网络项目。该课程以 Blackboard为教学平台，学员在网 上登陆后便可通过Google Hangouts与教授、同学沟通，直至毕业 前最后一周才有机会来校面对面交 流。 当然，上述情况较为极端，但 诸多商学院课程逐步从面授走向网 络已是不争的事实。举例而言，沃 顿商学院近日就推出了第一学年4门 课程在线免费授课的政策。 该类沃顿课程主要通过在线免 费学习平台Coursera完成。学员们 可以观摩由教授事先录制好的教学 视频，然后与其在线互动讨论，随 后参与系统设置的课程测试。截至 去年9月，来自173个国家的共计约 70万名学员完成上述课程的在线注 册，超过了沃顿自1881年建校以来 入学的本科生及MBA学员总和。
异步教学 在Coursera、Udacity以及 的支撑下，大量开放式在线课 程（MOOCs）的兴起无疑为传统 MBA教学带来了非比寻常的挑战 和机遇。沃顿、哈佛商学院、芝加 哥大学布斯商学院、麻省理工学院 斯隆管理学院等顶级商学院纷纷出 招，以求利用MOOC探索出正确的 商业模式，从而对付费学员构成持 续吸引。
fosters a sense of community between students, professors, and the alumni who stay connected through it. “The commitment to the business school remains a lifelong thing, because people will be able to continue learning and contributing and debating and discussing well after they graduate,” says Karen Smart, GOTO’s academic project manager. Saïd student Naveen Varghese said his school’s online platform generates cross-cultural awareness by fostering intense dialogue among students – shaping how they will do business in the future. “When you are making decisions, you would know that this is the thinking pattern that is required of a global leader,” Varghese said. That’s the hope as today’s MBA grads venture into the wider world, iPads in hand.
若论及挑战，从就职于卢旺达 美国国际发展署的专业人士Laurie Pickard口中便可了解一二。他本 人目前正计划利用3年的时间完成 MBA课程，但预算不超过1000美 元，采用的形式即是不同顶级商学
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China Economic Review • March 2014
Going all the way Some business programs are migrating entirely to the digital realm. Washington, DC’s Howard University offers an all-online
EMBA, using Blackboard as a learning platform. Students log on to consult with professors and chat via Google Hangouts. Everyone meets up on campus for a capstone week before graduation. This is an extreme case. Many business schools have taken the less radical approach of putting some, but not all, courses online, such as the Wharton School, which recently started offering four first-year MBA courses on the web for free. The Wharton courses are delivered via Coursera, a free online learning platform. Students watch prerecorded lectures from MBA professors, interact with faculty on discussion boards, and take automatically graded quizzes. As of last September, about 700,000 students in 173 countries were enrolled – more than Wharton’s total MBA and undergraduate enrollment since the school’s founding in 1881. Asynchronous learning The rise of MOOCs, or massive
CREDIT: shutterstock
REPORT
院所提供的MOOC。所以，对于那 些声名鹊起的MBA项目而言，针对 免费（廉价）在线课程的推出会否导 致在校学员流失这一问题目前讨论仍 为时过早。 无论上述教学新形式能为学员 带来何种益处，在就业市场上，一 堆MOOC文凭仍无法与真金白银的 MBA学位证书相媲美。在与同僚及 教员的人际交往层面，网络课程亦无 法给学员带来实际的益处。 同其他任何技术一样，若此类工 具使用不当，反而会给MBA学员造 成困扰。事实上，一些商学院为了避 免学员分心，做出了在课堂上禁止使 用手提电脑、移动设备或无线通讯的 规定。 “异步教学”或不受时空限制的 教学模式，或许更适用于公务繁忙、
‘The logic is, as a 21st century leader, you need to know how to use the most advanced technology‘ – Miao Tan, director of China initiatives at Central European University
长期旅行出差的EMBA高管学员， 而非渴求互动接触的低年级MBA学 生。 无论如何，数字授课模式的盛 行必将持续影响全球商学院的教学理 念。相比滥用新兴科技隔离学员，甚 至使他们无心向学的商学院，能为潜 在高管带来最大价值的必然是深谙平 衡之道的学府，即在利用创新技术丰 富教学内容的同时，亦不忘搭建实体 互动社区。
open online courses – via the big three platforms Coursera, Udacity and edX – presents unusual challenges and opportunities for traditional MBA programs. Top business schools, including Wharton, Harvard Business School, the University of Chicago’s Booth School of Business and MIT’s Sloan School of Management, are exper-
imenting with MOOCs to find the right business model, hoping their offerings will draw in tuitionpaying students. The challenges are personified by Laurie Pickard, a USAID specialist in Rwanda who plans to earn an MBA in three years for less than $1,000, cobbled together from various MOOCs provided by top-tier schools. It’s too early to tell whether prestigious MBA programs could lose campus-based students to free or dirt-cheap online courses. Whatever the advantages of the format for students, a stack of MOOC certificates in lieu of a genuine MBA degree may not count for much in the job market. And all-digital courses almost certainly cannot provide the vital but intangible benefits of close contact with fellow students and faculty. Like any technology, the digital tools wielded by modern MBA students can be destructive in the wrong hands. Fearing their distracting effects, some business schools ban laptops and mobile devices or jam wireless signals in lecture halls. “Asynchronous learning,” or education unconstrained by time and place, may be more appropriate for busy, on-the-fly executives pursuing an EMBA than for a first-year MBA student looking for a more personal touch. Despite these concerns, the onslaught of digital modes of learning will continue to transform the way business is taught around the world. B-schools that can strike the right balance, using technology in innovative ways that enrich the learning process and build community, rather than alienating students or bogging them down with high-tech distractions, will offer the most value to the executives of tomorrow. China Economic Review • March 2014
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INTERVIEW
To the next level ่ܸฉ Sarah Dixon, dean at Xi’an Jiaotong-Liverpool University’s International Business School Suzhou (IBSS), spoke with CHINA ECONOMIC REVIEW in February about the school’s International MBA for Managers and the importance of personal and career development for China’s rising class of leaders. 西交利物浦大学西浦国际商学院院长Sarah Dixon与《中经评论》探讨了该学院面向 经理人开设的国际MBA项目，以及中国青年领导者个人成长和职业发展的重要性。
西
浦国际商学院的国际MBA项 目开设于今年二月，主要面
向众多入驻苏州地区从事生产、物 流等行业的企业经理。西浦国际商 学院的校园坐落于令人联想到新加 坡的苏州工业园区内，亦在不断延 伸发展。该项目属在读性质，金融 模块的授课地点设在伦敦，项目结 业后学员将获得由利物浦大学颁发 的学位。西交利物浦大学目前拥有 7,000名在校本科生，其中2,000名 就读于西浦国际商学院。
随着愈来愈多国际商学院来华办 学，您如何看待目前新推的国际 MBA项目？IBSS与其它同类院 校相比又有哪些突出的优势呢？ 优势首先在于我校的品牌。我校是 第一所中外合资办学的院校，最初 具有一定的教学探索性质，但目前 已逐步确立了市场领导地位。与传 统的中国教学模式相比，我校的教 学理念和方式十分独特— 独立和 批判性思考是我们一贯倡导的。
将项目授课地点设在苏州是否也 是优势之一？ 确实。这里是学习生活的理想去 处，我们的高等教育区环境优美， 规划布局合理。苏州又是周边区域 的供应链和物流中心，拥有超过80 家的世界500强企业。国际大都市 上海亦近在咫尺，铁路交通便捷。
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China Economic Review • March 2014
T
he International MBA for Managers program, which launched in February, is designed for managers in the bustling regional manufacturing and logistics hub of Suzhou on an expanding campus in Suzhou Industrial Park, that Dixon says is reminiscent of Singapore. Students in the part-time program earn a University of Liverpool degree and complete a finance module in London. Xi’an Jiaotong-Liverpool University has 7,000 undergrads, 2,000 of which attend International Business School of Suzhou. As more international schools offer MBAs in China, how do you see this program differentiating itself from other programs and schools? I think one of the things is the brand of our institution. I mean, we were set up [in China] as the first international joint venture as an educational experiment. We’re generally regarded in the marketplace of being a great success. Our approach to education is very different to the traditional Chinese approach, the didactic approach. We’re very much encouraging
independence and critical thinking in our students. Does being located in Suzhou make the program unique? I think another big point in our favor is actually our location in Suzhou. It’s a fantastic place to study, it’s a pleasant area, our higher education town is well laid out, it’s a nice, clean environment, it’s a good place to study. And, of course, we’re at the center of supply chain and logistics in the region. We’ve got more than 80 Fortune 500 companies around and about, just in the close vicinity. And of course, Shanghai’s just a stone's throw away as well on the train. What’s the main thing you’d like to impart to students? What kind of impact do you hope the program has on China? I actually fundamentally believe that we need to be giving managers in China skills to succeed and skills to take China to the next level of development. So the big challenge in China now is innovation to move away from just being
INTERVIEW 对学员们有何建议忠告？您希望 这一项目能在华产生何种影响？ 我认为MBA项目应能教授成功的技 能，同时通过培养中国新一代经理人 促进中国的长远发展。中国目前所面 临的挑战是如何从世界生产工厂成长 为创新巨人— 开发属于自己的产 品、系统和商业模式。要维持现有的 发展水平并非易事，但创新是一条可
a manufacturing hub for the rest of the world to developing their own products, their own systems, their own business models. It’s really challenging for China to maintain their growth levels and innovation is the way to do it and I think this is something that we are going to be focusing on quite in detail.
行之道。我想如何实现创新是未来需 要进行深入探讨的课题。
能否向我们详细介绍一下这一项 目？其面向的人群主要是中国学 员还是国际学生？ 我们的MBA目前主要面向三类人 群。诚然，多元化的课程设置能使受 众面更广，但我们的项目首先面向的 是跨国企业经理人，所以有很多外籍 管理人员报读我们的课程，寻求职业 发展。另外我们也招收中资企业、公 共事务管理人员和政府官员。我们的 想法是，若能将这三类人群汇聚在一 起，对于他们之间互通有无、发展商 业不无益处。另外，MBA课程的价 值通常在于同僚间的互相学习，教员 授课则起到推动作用。
您刚才提到了“软技能”的重要 性。能否谈一谈西浦国际商学院 开设的课程将如何帮助学员发展 这方面的技能？ 一方面来看，该项目为学员充实硬
Can you break down the demographics of the program for me? Is it geared toward Chinese or global students? Well, we’re targeting three different segments of the market for several reasons. Obviously, diversity’s good but we’re targeting multinational companies, so expatriates that are terested in here and who are interested developing their career. er.. We We’re re tar taran nies, so local geting Chinese companies, Chinese companies and nd d we’re also targeting public officials ialls and government officials. The idea i is that when you’ve got those se three segeth her, it’s very ments all meeting together, in ng and busibeneficial for networking ness development and nd also good peer-to-peer learningg because as you know, the value off an MBA is arn ning which often in the peer learning the faculty supports.
financial skills, hard stuff, hard data, hard analysis. But we’re really trying to address that with the format of the program that puts a lot of stress on career development. We’re also setting up a top executive club, which our MBA students will be invited along to. We invite CEOs to give seminars and to share their experiences. What can students expect when they join the club? That top executive club is literally what the name says on the tin. So the idea is that it will be a club, a membership club, which corporates will be able to subscribe to and attend. We will get top speakers in but the benefit for our MBA students is that they will be able to attend as well as non-fee nonn-fe fee paying mem memembers.
技能—向他们教授必需的知识，另一 方面则培养软技能，职业发展和个人 成长是项目的重要组成部分。通过项 目的系统学习，学员都将了解如何在 团队中工作、如何对他人施以影响等 重要的软技能。很多人抱怨MBA课 程过于专注于金融技能和其它晦涩难 懂的知识(如数据分析的技巧等)，而 西浦国际商学院更侧重于帮助学员规 划和发展个人职业。我们设立了顶级 的高管俱乐部，MBA学员均有资格 加入。
高管俱乐部将如何使学生受益？ 学生可通过申请加入高管俱乐部，参 加俱乐部定期举办的讲座，与业内知 名人士交流互动，并且无需付费。
You’ve mentioned th the he importance of soft skills. s.. Can you tell me about how w the program helps develop p these? t So we’ve got the hard rd d skills, the stuff that you need to know, the basics, but then we’ve ’vee also got reeer-developongoing soft-skill, career-development and personal-development deevelopment orttant part of activities that an important the program … [It’s]] the t imporin ng how to tance of understanding work in an organization, tioon, how to influence people. mp plain about Many people complain f the MBA being too focused on China Ch Chi C hiin h na a Eco E Economic c nom n mic no ic Rev ic R Review eview e iew w•M Mar March arch ch 201 2 20 2014 0 01 14
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CREDIT: shutterstock
REPORT
Matching skill with demand रీᇑႴ൱ǖೝ࢚ڦᅝຍ China is producing a multitude of MBA graduates but these degree holders and their employers aren’t always sure how to use the talent 尽管近年来中国培养了大批MBA学员，但学子和雇主们常常受困于能否学有所用、 人尽其才的问题
在
中国各大城市中，工商管理 硕士课程的选择常常让人眼
花缭乱。自1991年中国MBA教育 首次试点以来，各类院校纷纷推出 了相关课程。10多年前，诸多海外 院校也加入了这波热潮，携手中国 本土院校共创世界级的管理课程。 然而，在谈论中国的MBA院校 毕业生如何学有所用，以及中国企 业如何做到人尽其才时，情况却出 现了转变。 “我认为目前最大的挑战是更 好地了解MBA课程本身以及其与个 人工作以及职责之间的关联。”英
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China Economic Review • March 2014
C
hina’s biggest cities aren’t short of Masters of Business Administration courses. MBAs launched in 1991 and the number of universities that offer them have grown swiftly since then. More than a decade ago, major foreign universities joined the scene, partnering with local institutions to provide world-class curricula. How Chinese professionals – diploma in hand – use those degrees, and how Chinese firms put to use new skills entering the
country’s talent pool, is a different story. “I think the biggest challenge at the moment is trying to understand the MBAs itself and how relevant it will be to the person’s job and responsibilities,” said Simon Lance, regional director of UK-based recruitment company Hays. “Some employers may list an MBA as desirable but I think the challenge really is making sure the skills that someone learns by completing an MBA is used in
REPORT 国招聘专业企业瀚纳仕区域总监西 蒙•兰斯表示，“一些雇主可能仅将 MBA经历作为招聘的条件之一，而 我认为问题的关键在于确保求职者能 够在工作中充分利用这段经历。” 事实上，在中国将后者纳入考 量范畴并非易事，原因无外乎以下几 点。首先，MBA学位在中国通常是 身份的象征。申请者在报读课程时或 许并未充分考虑学有所用这一问题。 这就形成了大量资深的专业人士难以 应用已有技能这一尴尬局面。 而对许多雇主而言，MBA学位 只是锦上添花，并非录用的前提条 件。所以一些商学院毕业生可能会发 现他们无法在岗位上充分施展才华。 对此兰斯指出：“中国就业市场 所面临的问题很大程度上在于学位、 资历与实际工作内容的关联度不够， 所以必须确保从业人员能够学有所 用，而非仅仅拥有MBA的光环。” 在如何正确匹配职位和技能的问 题上，中国所面临的另一个挑战在于 对某些职业所形成的固有观念。人力 资源管理就是这样的例子。到目前为 止，诸多中国本土企业仅将人力资源 部门视作薪酬领取处。然而在MBA 课程中，人力资源部门则在企业发展 中有着不可替代的战略地位。 所以在兰斯看来，核心问题在于 中国的MBA学子们能否在本土的人 力资源管理岗位上应用所学，而在许 多传统的中资企业，答案往往是否定 的，至少在目前看来是这样。
their job function.” That can be tricky in China for a number of reasons. For one, MBAs in the country are often a status symbol. Applicants may apply for a program without fully considering how they will use the new skills. This can produce a large number of highly qualified professionals who don’t utilize the skills they have picked up in class. For many employers, an MBA is a desirable attribute, not a mandatory prerequisite. Therefore, some business school graduates might find themselves in positions that don’t fully exact their skills. “So I think the challenge for China and its labour market in lots of areas is connecting the qualifications and the degrees to the actual job function, making sure it's not just there for status, making sure it's actually utilised,” Lance said. Another problem for matching skills with positions in China is the country’s outlook on certain expertise. Human resources is a prime example. To date, many Chinese companies see the HR department as little more than the payroller. However, MBA courses might teach how the department can play a strategic corporate role in a com-
pany’s development. For Lance, the question is whether or not MBA-educated Chinese are able to use their skills in HR departments on the mainland. In many traditional Chinese firms, the answer is likely no, for now at least. This will change, though, as companies and entire sectors experience major upheavals with the evolution of China’s business culture and incoming financial reform. One sector to watch is banking. China’s banking industry has been in a constant state of change for years but regulators are expected to push through new reforms in the coming months and years that will require a broader, more international set of skill. At a senior level, only a very small talent pool holds MBAs or has international banking experience. As China’s banking sector opens to the world, banks will be “looking at candidates that have functionally used their MBA and have been through periods of change or restructure, mergers and acquisitions,” Lance said. “It will be quite relevant for organizations in China’s banking industry over the next five years or so.”
当然，随着中国商业文化的发展 和金融改革的进一步实施，中国本土 的企业和产业将经历剧变，这在一定 程度上会使上述局面得到改善。 中国银行业正是这样一个值得关 注的领域，近年来经历了数次变迁， 政府机构也有意深入改革，这恰恰需 要更加全面和国际化的管理模式。 就银行高管而言，目前拥有 MBA头衔或跨国银行管理经验的人 才数量十分有限。随着中国银行业逐 进更多能在重组并购阶段充分应用 MBA专业特长的管理者。而这也正 是中国银行机构在未来5年亟需的人 才。”兰斯表示。
CREDIT: shutterstock
步向世界开放，本土银行将“寻求引
China Economic Review • March 2014
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INTERVIEW
Beyond your backyard ᇺ܉ዘᄝ Professor Peter Tufano, Dean of Saïd Business School at the University of Oxford, discusses the needs of Chinese MBA students in a global context 与牛津大学Saïd商学院院长Peter Tufano教授共同探讨中国MBA学员在国际市场上的 需求
对于考虑在国内工作的中国 MBA申请者而言，他们可能认 为报读在华项目是更为明智的选 择。您如何看待这一现象？是否 同样会建议他们踏出国门呢？ 首先我要强调的一点是，中国有很 多优秀的商业院校。如果本土的报 读者决定申请国内院校，他们必然 受益匪浅。但若来到牛津，则会发 现周围同学中有95%属于国际学 生，英国本土的学员比例不超过 10%。所以来到英国的顶级商学 院，则相当于进入了国际学堂，周 遭同伴均来自五湖四海。 对于这类中国的莘莘学子，我 所能给出的建议是：若认为自己未 来的职业道路将更趋国际化，所需 结识、了解、联络的合作伙伴将不 只限于本土市场，则不妨考虑赴海 外研读MBA课程。
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China Economic Review • March 2014
Some Chinese who are considering a business education but want to work in China after they graduate think they are better off attending a program in China. What do you say to somebody like that? How would you encourage them to step overseas? Well, I’d start by saying there are lots of great Chinese business schools and if they were to stay in China, I’m sure they could get a fabulous education. If they were to come to Oxford they would find that the class that they’re entering is around 95% international and has fewer than 10% of its students come from the UK, so while based in the UK at a pre-eminent Brit-
ish institution, really, they’re going into a global class in which no country dominates. I think what I would say to them is that if they thought their career would increasingly put them in a position where they were going to have to do business internationally, to be able to understand, to talk to, to have a network of both people inside and outside China, then they’d be well served to consider a program outside the country. My suspicion is most of them have grown up in China and by virtue of their undergraduate experiences, their work experiences and their families, would probably have a deep and rich network in this country. There is a value to a cultural experience outside the country as well. There is an opinion among some Chinese that overseas business schools are for more experienced people and Chinese schools better for younger professionals with five to six years’ experience. What are your thoughts on this? Honestly, I think they’d be wrong.
INTERVIEW 当然在我看来，大部分本土的 MBA申请者自小在中国长大，并可 能凭借本科学习经历、工作经验以及 家庭友人建立广阔牢固的交际圈。而 在国外学习，则能体验到截然不同的 文化。
CREDIT: winkyintheuk
目前普遍存在于中国学子的一种 观点是：国内商学院主要针对拥 有5-6年工作经验的年轻人，而 海外商学院则更适合那些较为资 深的专业人士。您对此持何种看 法？ 我认为这类观点并不正确。我校 MBA学员的平均入学工龄是5-6 年，也就是您刚才所描述的年轻学子 范畴。当然我校亦有EMBA项目， 平均入学工龄为13-15年，但入读 MBA课程的学员多为入职5-6年的 专业人士。 尽管我并不了解这种观点的出 处，但我要说明的是：我校的MBA 项目完全不适合于工龄较长的学员， 至多5到6年。若拥有10-15年的工 作经验，我们则会建议其报读Saïd的 EMBA课程。
您对赴海外学习的中国学子们有 哪些经验介绍及建议？比如如何 融入西方社会，如何开阔视野？ 我在商学院执教多年。首次教授中国 内地的学员还是在大约20年前，那 是段有趣的经历。一次我正在给学员 讲授金融知识，并与他们讨论政府债 券和企业债券，突然一名中国学生举 手提问：“政府债券和企业债有什么 不同？”这个看似基本的问题让我突 然意识到自己并不了解中国。如今世
Our average MBA student has five to six years’ experience so that student that you just described is precisely the average student at our school. We do have an Executive MBA program where the average student has 13 to 15 year's experience but the student that you just described, he or she would be like all of his or her classmates at Saïd. So I don’t know where this perception came from. I would simply tell them, look at the facts and what they would discover is that our MBA program, for sure, is not tilted towards students who have a tremendous amount of experience. I think five or six years is a substantial amount of experience. For people who have more than 10, 15 years of experience, the Executive MBA program at Saïd would be a great choice for them.
界格局已历经巨变，过去很多固有的 观念亦面临挑战，然而我的眼界却因 为这名中国学生变得更为开阔。 历史的车轮滚滚向前，如今我们 在Saïd看到的中国年轻学子们在知识 层面或许较西方青年更胜一筹，所以 于他们并无特别的建议。在此我想对 来自五湖四海的Saïd学员说，请充分 利用所处国际化的环境，在结识类似 背景朋友的同时，不妨与其他文化的 人士交流结伴，因为这将使你受益匪 浅，更是未来成就理想的基石。
What’s your experience of Chinese students overseas? Do you have anything you can recommend to them? For example, how they can integrate in a foreign society or how to open their minds? So, I’ve been teaching at business schools for a long, long time. I think the first time I encountered a Mainland Chinese student was
probably 20 years ago and it was an interesting experience because in class – I was teaching finance at the time – I started talking about government bonds and we were comparing government bonds with corporate bonds and a student put up her hand and said, “what’s the difference between a government bond and a corporate bond?” which brought home to me at that time, and I think things have changed dramatically, that a lot of my preconceived notions were going to be challenged and my eyes opened by having this student in class. Fast forward, the Chinese students that we see today at Saïd are considerably more knowledgeable about things both in China and outside and so in terms of recommendations that I would make, and it’s the same recommendation I would make for anybody coming to the school, is to take advantage of the fact that you are at a global place, and while you may find many good friends who happen to have the same background, you’re going to be well served by seeking out new friends, acquaintances who come from very different backgrounds and we strongly encourage our students to do that. Everything else flows naturally from that. China Economic Review • March 2014
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LISTING DENMARK 丹麦 Copenhagen Business School 哥本哈根商学院
FRANCE 法国 HEC Paris 巴黎高等商学院 Program details 项目具体信息
Program details 项目具体信息
MBA Full-time, MBA Part-time 全日制 MBA，兼读制MBA Program timetable 课程时长 16 months 16 个月 Location 授课地点 Jouy-en-Josas, France 法国 In Europe since 何时进入欧洲 1973 Language of instruction 授课语言 English 英文 Average age 平均入学年龄 30 Average years work experience 平均入学工龄 6 Start date Late 开学日期 January, September 1 月，9 月
Contact 联系方式
Contact 联系方式
Tel 电话: +45 3815 6022 Website 网址: www.cbs.dk/mba Email 邮箱: ad.mba@cbs.dk
Tel 电话: +33 1 39 67 95 46 / +33 1 39 67 73 83 Website 网址: www.mba.hec.edu Email 邮箱: admissionmba@hec.fr
SWITZERLAND 瑞士 European University 欧洲大学 Program details 项目具体信息 Program Offered 具体项目 Program timetable 课程时长 Location 授课地点
MBA/EMBA/ ONLINE MBA 在线MBA 1 year 1 年 Switzerland, Germany, Spain 瑞士，德国，西班牙 In Europe since 何时进入欧洲 1973 Language of instruction 授课语言 English 英文 Average age 平均入学年龄 26 Average years work experience 平均入学工龄 3 Start date Late 开学日期 October, January, March 10 月，1 月，3 月 Contact 联系方式
Tel 电话: +41 267792271 Website 网址: www.euruni.edu Email 邮箱: info.gva@euruni.edu
UK 英国
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Program Offered 具体项目
Program Offered 具体项目 Full-time MBA 全日制 MBA Program timetable 课程时长 1 year 1 年 Location 授课地点 Copenhagen, Denmark 丹麦，哥本哈根 In Europe since 何时进入欧洲 1917 Language of instruction 授课语言 English 英文 Average age 平均入学年龄 32 Average years work experience 平均入学工龄 7 Start date Late 开学日期 September 9 月
SPAIN 西班牙 IESE Business School IESE商学院
Program details 项目具体信息 Program Offered 具体项目 Full-time MBA 全日制 MBA Program timetable 课程时长 19 months 19 个月 Location 授课地点 Barcelona 巴塞罗那 In Europe since 何时进入欧洲 1958 Language of instruction 授课语言 English 英文 Average age 平均入学年龄 28 Average years work experience 平均入学工龄 4 Start date Late 开学日期 September 9 月 Contact 联系方式 Tel 电话: +34 93 253 4200 Website 网址: www.iese.edu/MBA Email 邮箱: mbainfo@iese.edu
GERMANY 德国
Manchester Business School University of Manchester 曼彻斯特大学曼彻斯特商学院
Hochschule Darmstadt – Universtity of Applied Sciences 德国达姆施塔特应用技术大学
Program details 项目具体信息
Program details 项目具体信息
Program Offered 具体项目 Full-time MBA 全日制 MBA Program timetable 课程时长 18 months 18 个月 Location 授课地点 Manchester, Britain 英国 In Europe since 何时进入欧洲 1824 Language of instruction 授课语言 English 英文 Average age 平均入学年龄 29 Average years work experience 平均入学工龄 6 Start date Late 开学日期 Start date for Full-time MBA 2014: Tuesday 26 August 2014 8 月 26 日
Program Offered 具体项目 Full-time MBA 全日制 MBA Program timetable 课程时长 19 months 19 个月 Location 授课地点 Darmstadt, Germany 德国 In Europe since 何时进入欧洲 2007 for the MBA Program Language of instruction 授课语言 English 英文 Average age 平均入学年龄 34 Average years work experience 平均入学工龄 4-5 Start date Late 开学日期 1 March and 1 September 3 月 1 日；9 月 1 日
Contact 联系方式
Contact 联系方式
Tel 电话: +44 161 306 1320 Website 网址: www.mbs.ac.uk Email 邮箱: mba@mbs-worldwide.edu.hk
Tel 电话: +49 6151 8420 Website 网址: www.mba.h-da.de Email 邮箱: mba@h-da.de
China Economic Review • March 2014
LISTING Beijing 北京
SHANGHAI 上海
Tsinghua - MIT Global MBA 清华大学经济管理学院 麻省理工斯隆管理学院全球
BI Norwegian Business SchoolFudan University MBA Programme 复旦大学-BI 挪威商学院 工商管理硕士项目
Program details 项目具体信息 Location 授课地点 In Asia 何时进入亚洲 Language of instruction 授课语言 Program timetable 课程时长 Average age 平均入学年龄 Average years work experience 平均入学工龄 Start date Late 开学日期
Program details 项目具体信息 Beijing 北京 1997 English and Chinese 中文、英文双语 21 months 21 个月 29 6 August 八月末
Contact 联系方式
Contact 联系方式
Tel 电话: +86 10 6279 7196 / 4521 Website 网址: mba.sem.tsinghua.edu.cn/mbaen Email 邮箱: intlmbaadm@sem.tsinghua.edu.cn
Tel 电话: +86 21 5566 4776 Website 网址: www.fdsm.fudan.edu.cn/nwmba/ Email 邮箱: fdbi@fudan.edu.cn
City University of Hong Kong 香港城市大学商学院
Shanghai Jiaotong University Kedge Business School 上海交通大学 法国马赛KEDGE商学院
Program details 项目具体信息 Program Offered 具体项目
Full Time MBA and Part Time DBA 全日制MBA，兼读制DBA Program timetable 课程时长 1 year (Full-time), 4-6 years (Part-time DBA) 全日制：1 年；兼读制：4-6 年 Location 授课地点 Hong Kong 香港 In China since 何时进入中国 1989 (Full Time MBA 全日制) 2006 (Part Time DBA 兼读制) Language of instruction 授课语言 English 英文 Average age 平均入学年龄 27 (Full-time 全日制), 41 (Part-time 兼读制) Average years work experience 平均入学工龄 3.6 (Full-time), 19 (Part-time) 3.6 （全日制），19（兼读制） Start date 开学日期 2014/3/14 (Full Time MBA), 2014/5/31 (Part Time DBA)
Program details 项目具体信息 Program Offered 具体项目
Global MBA & Dual-Degree EMBA programs 国际 MBA 及双学位 EMBA Program timetable 课程时长 20 months (part time, three days a month) 20 个月（非全日制，每个月 3 天） Location 授课地点 Shanghai 上海 In China since 何时进入中国 2002 Language of instruction 授课语言 English 英文 Average age 平均入学年龄 34 Average years work experience 平均入学工龄 11 Start date Late 开学日期 November 11 月 Contact 联系方式
Contact 联系方式 Tel 电话: +852 3442 8989 Website 网址: http://www.cb.cityu.edu.hk/programmes/postgrad/ProgInfo Email 邮箱: cbgrad@cityu.edu.hk
Tel 电话: +86 21 5230 1653/5230 1598 Website 网址: www.AEMBA.com.cn Email 邮箱: globalmba@sjtu.edu.cn
University of Maryland Robert H. Smith School of Business 马里兰大学史密斯商学院EMBA
The University of Manchester MBA program 曼彻斯特大学MBA项目
Program details 项目具体信息
Program details 项目具体信息
Program Offered 具体项目 Program timetable 课程时长 Location 授课地点 In China since 何时进入中国 Language of instruction 授课语言 Average age 平均入学年龄 Average years work experience 平均入学工龄 Start date 开学日期 Contact 联系方式 Tel 电话: +86 10 6500 3930 Website 网址: www.rhsmith-umd.cn Email 邮箱: beijing@rhsmith.umd.edu
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Program Offered 具体项目 MBA Program timetable 课程时长 2 years 两年 Location 授课地点 上海 Shanghai In China since 何时进入中国 1996 Language of instruction 授课语言 English 英文 Average age 平均入学年龄 33.9 Average years work experience 平均入学工龄 11.2 Start date 开学日期 June, December 6 月、12 月
China Economic Review • March 2014
EMBA 18 months 18 个月 Beijing 北京 2003 English 英文 35 10 April 4 月
Program Offered 具体项目 Global Part-Time MBA 全球兼读制 MBA 课程 Program timetable 课程时长 2.5 years 2.5 年 Location 授课地点 Manchester, Shanghai, Hong Kong, Singapore, Miami, Dubai and Brazil 曼彻斯特，上海，香港，新加坡， 迈阿密，迪拜和巴西 In Asia since 何时进入中国 1992 Language of instruction 授课语言 English 英文 Average age 平均入学年龄 34 Average years years work experience 平均入学工龄 9 Start date 开学日期 January and July1 月、7 月 Contact 联系方式 Tel 电话: +86 21 6279 8660 Website 网址: www.mbs-worldwide.ac.cn Email 邮箱: mba@mbs-worldwide.ac.cn
LISTING Hult International Business School 霍特国际商学院 Program details 项目具体信息 Program Offered 具体项目 One-Year MBA, Executive MBA 一年制工商管理硕士，高级管理人员工商管理硕士 Program timetable 课程时长 12 month 12 个月 Location 授课地点 Boston, San Francisco, London, Dubai, Shanghai, New York 波士顿，旧金山，伦敦，迪拜，上海，纽约 In China since 何时进入中国 2006 Language of instruction授课语言 English 英文 Average age 平均入学年龄 31 Average years work experience 平均入学工龄 7 Start date Late 开学日期 September 9 月 Contact 联系方式 Tel 电话: +852 2111 2399 (Hong Kong) +86 138 1701 1703 (China) Website 网址: www.hult.edu/programs/mba/ Email 邮箱: Lucian.Koh@hult.edu, Daphne.Wang@hult.edu
USC-SJTU Global Executive MBA in Shanghai 上海交通大学—美国南加州大学 全球EMBA (GEMBA) Program details 项目具体信息
China Europe International Business School (CEIBS) 中欧国际工商学院 Program details 项目具体信息 Program Offered 具体项目 Full-Time MBA 全职 MBA Program timetable 课程时长 18 months 18 个月 Location 授课地点 Hong Kong, Henley-on-Thames (UK), Germany, South Africa, Finland, Ireland etc. 香港、恒睿-英国泰晤士校区、德国、 南非、芬兰及爱尔兰等 In China since 何时进入中国 1985 Language of instruction 授课语言 English 英文 Average age 平均入学年龄 29 Average years work experience 平均入学工龄 5.5 Start date Late 开学日期 August 每年 8 月 Contact 联系方式 Tel电话: +86 21 2890 5555 Website 网址: www.ceibs.edu/mba Email 邮箱: admissions@ceibs.edu
SUZHOU 苏州 International Business School Suzhou (IBSS) at Xi’an JiaotongLiverpool University 西交利物浦大学 西浦国际商学院
Program Offered 具体项目 Global EMBA 全球 EMBA 项目 Program timetable 课程时长 20 months 20 个月 Location 授课地点 上海交通大学/美国南加州大学 In China since 何时进入中国 2004 Language of instruction 授课语言 English 英文 Average age 平均入学年龄 38 Average years work experience 平均入学工龄 16 Start date Late 开学日期 8 May 2014 2014 年 5 月 8 日
Program details 项目具体信息
Contact 联系方式
Contact 联系方式
Tel 电话: +86 21 6293 2707 Website 网址: www.gemba.sjtu.edu.cn/en/ Email 邮箱: uscgemba@sjtu.edu.cn
Tel 电话: +86 521 8816 7731 Website 网址: http://ibss.xjtlu.edu.cn Email 邮箱: imba@xjtlu.edu.cn
Sauder School of Business at University of British Columbia 不列颠哥伦比亚大学尚德商学院
Henley Business School 恒睿商学院
Program Offered 具体项目
International MBA for Managers (part time for working people) Program timetable 课程时长 2 year 2 年 Location 授课地点 Suzhou 苏州 Language of instruction 授课语言 English 英文 Average age 平均入学年龄 30 Average years work experience 平均入学工龄 8
HONG KONG 香港
Program details 项目具体信息 Program details 项目具体信息 Program Offered 具体项目
Full-Time MBA 国际工商管理硕士 Program timetable 课程时长 20 months 20 个月 Location 授课地点 Shanghai, Vancouver, 3rd country 上海、温哥华、另一个海外地点 In China since 何时进入中国 2002 Language of instruction 授课语言 English 英文 Average age 平均入学年龄 33 Average years work experience 平均入学工龄 10 Start date Late 开学日期 May 9, 2014 2014 年 5 月 9 日 Contact 联系方式
Tel 电话: +86 21 6293 2604 / 0086 21 5230 1552 Website 网址: www.sauder.ubc.ca/imba Email 邮箱: imba@sauder.ubc.ca
Program Offered 具体项目
The Henley Flexible Executive MBA 恒睿灵活制 EMBA 课程 Program timetable 课程时长 2 year 2 年 Location 授课地点 Hong Kong, Henley-on-Thames (UK), Germany, South Africa, Finland, Ireland etc. 香港、恒睿-英国泰晤士校区、德国、南非、芬兰及爱尔兰等 In China since 何时进入中国 2002 Language of instruction 授课语言 English 英文 Average age 平均入学年龄 37 Average years work experience 平均入学工龄 12 Start date Late 开学日期 March 2014 2014 年 3 月 Contact 联系方式 Tel 电话: +852 2529 9377 Website 网址: www.henley.asia Email 邮箱: dennis.chan@henley.com
China Economic Review • March 2014
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LISTING Beijing 北京
Tel: +86 21 6293 3789
Tel: +44 113 343 2610
University of Miami School of
Cheung Kong Graduate School of
Email: mba@saif.sjtu.edu.cn
mba@lubs.leeds.ac.uk
Business
Business
Washington University – Fudan
www.ckgsb.com
University Executive MBA
Tel: +86 10 8518 8858
www.olin.wustl.edu/shanghai
Bond University School of
Tel: + 1 305-284-4643
contact@ckgsb.edu.cn
Tel: +86 21 5566 4788
Business
Stanford Graduate Scool of
Peking University Guanghua
EMBA-Shanghai@olin.wustl.edu
www.bond.edu.au/mba
Business
School of Management
Shanghai International Studies
Tel: +61 7 5595 1024
http://www.gsb.stanford.edu/
http://mba.pku.edu.cn/english/
University (SISU)
mba@bond.edu.au
Tel: +1 650 723-2146
Tel: +86 10 6274 7009; 6274 7268;
Mba.shishu.edu.cn
6274 7289; 6274 7299
Tel: +86 21 3537 3308/33009
MBAintl@gsm.pku.edu.cn
Mba@shishu.edu.cn
Hong Kong 香港
Israel 以色列
http://bus.miami.edu/graduateprograms/full-time-mba/index.html
gsb_info@gsb.stanford.edu
Canada 加拿大 Rotman School of Management
Turkey 土耳其
University of Toronto
Ozyegin University Graduate
www.rotman.utoronto.ca/mba
School of Business
Chinese University of Hong Kong
Bar-Ilan University -
Tel: +1 416 978 3499
http://mba.ozyegin.edu.tr/
www.baf.cuhk.edu.hk/mba
Graduate School of Business
mba@rotman.utoronto.ca
Tel: +90 216 564 9537
Tel: +852 2609 7782
Administration
University of Western Ontario,
mba.@ozyegin.edu.tr
Hong Kong University of Science
www.biu.ac.il/imba
Richard Ivey School of Business
and Technology – Kellogg-
Tel: +972 3 531 7914
www.ivey.uwo.ca/mba
HKUST EMBA
imba@mail.biu.ac.il
Tel: +1 519 661 3212
National University of Singapore
mba@ivey.uwo.ca
Business School
www.bm.ust.hk/emba Tel: +852 2358 4180
Spain 西班牙
Singapore 新加坡
http://mba.nus.edu
United States 美国
Tel: +65 6874 2068
emba@ust.hk
European University Barcelona
University of Hong Kong (HKU),
www.euruni.edu
Boston University School of
mba@nus.edu.sg
Faculty of Business and
Tel: +34 93 201 8171
Management
INSEAD
Economics
Info.bcn@euruni.edu
http://management.bu.edu/
www.insead.edu
www.mba.hku.hk
IESE Business School
Tel: +1 617 353-9720
Tel: +65 6799 5388
Tel: +852 2241 5800
www.iese.edu/MBA
gpo@bu.edu
mba.info@insead.edu
mbaadmissions@hku.hk
Tel: +34 93 253 4200
Columbia Business School
S P Jain School of Global
Richard Ivey School of Business
mbainfo@iese.edu
www.gsb.columbia.edu
Management
Asia
IE Business School
Tel: +1 212 854 1961
www.spjain.org/
ivey.com.hk/emba
www.ie.edu/business
apply@gsb.columbia.edu
Tel: +65 62704748
Tel: 852-2135-2299
Tel: +34 91 568 9600
New York University
gmbasingapore@spjain.org
emba@ivey.com.hk
admissions@ie.edu
Stern School of Business
Shanghai 上海
Italy 意大利
www.stern.nyu.edu
Japan 日本
Tel: +1 212 998 0600
Globis University Graduate
Tongji-Manchester Dual Degree
SDA Bocconi School of
sternmba@stern.nyu.edu
School of Management
MBA
Management
Southern Methodist University,
www.globis.ac.jp
http://sem-mbs.tongji.edu.cn/index/
www.sdabocconi.it/mba
Cox School of Business
Tel: +81 3 5275 3850
index.asp
Tel: +39 02 5836 3228/3278/3125
www.coxmba.com
mba.info@insead.edu
Tel: +86 21 65982127
admission@sdabocconi.it
Tel: +1 214 768 1214 or +1 800 472
Hitotsubashi University
3622
www.hit-u.ac.jp
mbainfo@cox.smu.edu.
Tel: +81 42 580 8000 info@cm.hit-u.ac.jp
Email: tongji-sem@tongji.edu.cn Sino-US-India Global MBA
26
Australia 澳大利亚
United Kingdom 英国
http://sem.tongji.edu.cn/gmba/
Aston Business School
Harvard Business School
Tel: +86 21 65986239
www.abs.aston.ac.uk
www.hbs.edu/mba
Email: globalmba.sem@tongji.
Tel: +44 121 204 3000
Tel: + 1 617 495 6128
edu.cn
mba@aston.ac.uk
admission@hbs.edu
Shanghai Advanced Institute of
Leeds University Business School
Columbia Business School
Finance (SAIF)
http://business.leeds.ac.uk/the-
www.gsb.columbia.edu
www.saif.sjtu.edu.cn
leeds-mba
Tel: + 1 212 854 1961
China Economic Review • March 2014
YOUR WINDOW TO BUSINESS AND ECONOMICS IN CHINA Published monthly since 1990, China Economic Review offers unparalleled insight into the China business environment. China Economic Review’s formidable editorial and research team reports on and analyzes the huge changes afoot in the country. China Economic Review is available on: · Bilingual Monthly Magazine · Website · Mobile Website
www.chinaeconomicreview.com