JULY 2013 VOL. 25, NO. 7
FOCUS
评论 全球商学院校正面临重大挑战，未来取决于自身担当的服务角色
COMMENTARY GLOBAL BUSINESS EDUCATION MUST SERVE A WIDER RANGE OF INTERESTS IN THE FUTURE
BUSINESS EDUCATION 商业教育
The dragon MBA 乘龙前行 MBA programs in greater China compete internationally 大中华区MBA项目闪耀国际舞台
CONTENTS 目 录
FOCUS Published monthly since 1990 Publisher China Economic Review Publishing Editor Philip Liu Contributor Brenda Yang Designer Jennifer Zhang Editor at Large
CREDIT: ImagineChina
Graham Earnshaw Associate Publisher
12 报道 REPORT
Gareth Powell
脱颖而出 China Buzz
Director of Sales Pierre Zolghadri
Chinese business schools are gaining traction among foreign students due to increased teaching quality and new international partnerships
广告查询 Advertising Enquiries
教学质量的不断提升、国际合作的持续深入 使中国商学院校日渐受到外国学生关注
Pierre Zolghadri 宁皮尔 Email: pierre@sinomedia.net
10 评论: 任重道远 全球商学院校目前正面临重大挑 战，未来很大程度上取决于自身服 务于经理人、企业家、公司以及社 区的能力
18 商学院列表 Listings
Direct Line: + 86 21 5385 9061
4 新闻摘要 News Briefs
www.chinaeconomicreview.com www.cermba.com
商学院教育行业重要新闻
The headlines from China’s business education industry
CER FOCUS This is the 79th in a series of special reports in CHINA ECONOMIC REVIEW.
JULY 2013 VOL. 24, NO. 7 | www.chinaeconomicreview.com
物联网新浪潮 智能交通全面提速 前瞻大变局 徒步穿越中国
China Connected Focus: BUSINESS EDUCATION
2013年7月刊
7 访谈: 徐惠忠
Advertiser index Fudan University – BI Norwegian inside front cover School of Management
Q&A: Xu Huizhong
p5
国际合作MBA项目在上海的发展之路
European University Business
How joint MBA programs became popular in Shanghai
8 Commentary:
The Relevance Of The Business School
Business schools globally are facing challenges and their future depends on their ability to serve a wide range of interests, says Jordi Canals, Dean of the IESE Business School
School p11 SDA Bocconi p15 Bar-Ilan University inside back cover INSEAD outside back cover
China Economic Review • July 2013
3
News Briefs Peking University’s MBA Program announces reform to curriculum Guanghua School of Management at Peking University has announced the start of a revised MBA Program that increasingly highlights personal face-to-face assessment of candidates. The traditional MBA admission process for mainland Chinese candidates is to first participate in a national entry examination, which determines the eligibility for interview for MBA entry. Traditionally, the candidates have been accepted to the program mainly based on their test scores. The process of interviewing candidates before their filtering to national entry examination started in Guanghua in 2011, showing a positive bias towards MBA students with richer practical experience, better problem solving and analytical skills and greater industry experience. Further changes to come will stress cultivating leaders to serve the local market in China, and a “humanistic spirit” in terms of contributing to society as a whole, as well as creating a pool of ‘MBA + industrial insight’ of MBA students that connects industry experience with the 4
China Economic Review • July 2013
CREDIT: ImagineChina
wider range of business intelligence taught in the program. Survey shows MBA students happier after starting class According to a survey conducted by MBA50.com, MBA candidates feel happier after they begin a program. Cited by 42% of respondents, happiness is related to self-development which is known to be a major reason for doing an MBA. Not surprisingly, the hope of career progression is the second factor that puts a smile on the faces of business school students. For Proffesor Simon Evenett, academic director of the St Gallen MBA in Switzerland: “Why should we be surprised that there is an element both of satisfaction and of happiness for MBA students, not just in the successful achievement of their goals, but also in the process of achieving these aims?” Fudan-BI MBA Program deepens academic ties between China and Norway The Fudan-BI Norwegian Business School MBA program on has celebrated the launch of its “Class 20,” a group of 48 freshmen aiming to be at the forefront
of business ties between Norway and China for the long run. Professor Rolv Petter Amdam, Dean of BI Norway Business School, said the Fudan-BI MBA program plays an important role in connecting two outstanding business schools in the East and West. Since the launch of the joint MBA program in 1996, the schools have gradually improved their partnership particularly in cultivating leadership skills in sectors of maritime and energy issues, both critical to the Norwegian and Chinese economies. Mr Yi Lu, a freshman in Class 20, said the Fudan-BI MBA Program offers business philosophy and wisdom from both the East and the West, a relevant mix of knowledge to help future leaders of business. Students from University of Sydney to advise Chinese enterprises in Shanghai Students from a new MBA program at the University of Sydney Business School operated in association with Antai College of Economics and Management at Shanghai’s Jiaotong University will start a new module aimed at bettering Chinese students’ understanding of how to do business in China, allowing them to work directly with Chinese enterprises. “For their part, we believe that Chinese enterprises will see this as an opportunity to engage with high caliber students who have Australian business experience and who can add real value to their businesses,” said the business school’s Co-Dean, Professor David Grant. He said it is essential for his students to get a better understanding of China. “Our China module offers them
a unique opportunity to benefit from our relationship with Antai and to work with major Chinese enterprises. Eventually, they will be very well placed to play a leadership role in Australia’s future business and trade relations with China”. CKGSB and IMD program start program in Switzerland Cheung Kong Graduate School of Business, China’s first private business school, has signed with Swiss business school IMD to start a three-and-a-half-day program for executives in Lausanne, Switzerland. The program entitled ‘The China Strategy Challenge (CSC), is designed to help senior European executives understand the Chinese way of doing business. As Teng Bingsheng, associate dean of CKGSB commented: “The Eurozone faces a period of unprecedented challenge, compa-
nies are realizing they have little choice but to engage with China and East Asia. In ‘The China Strategy Challenge’ participants learn how they will need to adapt to East Asia – and meet the very people who will drive their adaptation.” Taught jointly by IMD and CKGSB professors, CSC will be held in Lausanne, starting in early September. Hong Kong and China enter Financial Times MBA ranking top league in 2013 According to Financial Times’ annual Global MBA Ranking 2013, seven universities from China and Hong Kong have now climbed into the top 100 of the world’s best MBA program providers. The three universities that kept their position year-on-year were Hong Kong UST Business School (8), CEIBS (15) and Hult International Business School
(57), with the latter two slightly improving their ranking position. Newbies on the list were CUHK Business School (27), University of Hong Kong (31), Peking University Guanghua (66) and Fudan University School of Management (89). Their rapid development and emergence in only a decade is largely a result of the operation of joint programs with Western schools giving mainland Chinese MBA schools a kick start in terms of reaching international standards. For instance, Peking University Guanghua School of Management launched its MBA program in 1999, while Fudan University School of Management’s story is somewhat similar – a joint venture with the Olin Business School (Washington University in St. Louis), the first US-Sino joint MBA program in China, in 2002. It made it into the FT rankings in 2012.
MBA & ONLINE MBA > 1 week residential program per campus > All courses taught in English
> Excellent mix of theory and practice > Flexibility
> Global campus network in: BARCELONA | MUNICH | GENEVA & MONTREUX
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CER Magazine 175x113_2.indd 1
Quai du Seujet 18 1201 Geneva | Switzerland T: +41 22 779 26 71 info.gva@euruni.edu
20/03/13 10:31
China Economic Review • July 2013
5
2014年MBA招生五大趋势 在MBA中国网和中欧国际工商学院 共同举办的2013·中国MBA招生经 验分享主题论坛上。MBAchina 总 裁张诗华预测2014年MBA招生将 呈现五大趋势。趋势一：提前面试 让考生锁定顶级商学院；趋势二： 辅导班裸泳，网络服务重构MBA的 生态链；趋势三：户口附加值消失 MBA学费不再疯涨；趋势四：各区 域学院差异化构建MBA的核心价 值；趋势五：院校必须加强信息化 建设。他还表示：“未来3到5年， 中国MBA将进入调整期，不再是大
新闻摘要
发展阶段。学费会保持相对稳定， 商学院应该踏实培养师资团队，优 化课程结构，打造特色课程，重视 学生发展，打造职业发展平台，实 实在在构建健康的MBA生态链。” CREDIT: ImagineChina
复旦-BI（挪威）MBA 项目助 推两国学术合作
台“终身化”，向毕业的校友开放
垄断导致国内商学院学费高涨
部分高端课程及国际游学资源。学
在泰祺教育集团创始人、MBA联考
复旦大学-BI挪威商学院MBA项目
院2014年MBA学费为：全日制班
入学咨询专家刘庆梅看来，国内商
于5月31日举行了20班开学典礼，
18.8万元，在职班25.8万元。将完
学院学费之所以频繁高速涨价，最
这一由48名新生组成的团队未来
善模块化两年制学制，保持全日制
根本原因是中国高等教育的垄断状
将成为中挪两国商业往来的重要力
MBA两年学制不变，改2年全日制
态。目前国内仅有中欧国际工商学
量。挪威商学院行政学院院长Rolv
学习为第1年全日制、第2年模块制
院和长江商学院是独立商学院。而
Petter
Amdam教授表示，该项目
学习。在职MBA3年学制改为2年，
从世界范围内来看，主要的模式还
在加强复旦大学和BI挪威商学院这
晚上不排课，利用周末和节假日上
是私营的教育机构。他认为，私营
两所东西方知名院校的合作方面起
课。
MBA教育更多，价格就不会没有节
到了重要的推动作用。自1996年
长江商学院、IMD合作项目在 瑞士启动
MBA学费年年看涨的原因之一。在
BI挪威商学院一直致力于推进校际 合作，尤其注重培养学生在海事、
中国第一所民办商学院——长江商
取输出教育模式、发行教育债券、
能源这两个重要领域的领导力技
学院已同瑞士国际管理发展学院
加强与政府和社区的联系、出让技
能。20班的新生代表鲁毅还指出，
（IMD）签署协议，双方将在瑞士
术和专利、建立高校公司、制度化
复旦-BI（挪威）MBA项目融合了
洛桑合作开设为期三天半（2013年
和规范化募捐工作等方式。
中西方的从商哲学和智慧，掌握这
9月2日至5日）的高管短期课程。
类技能对于未来成为商业领导人大
这一项目课程名为“中国战略挑
本土案例崛起推动MBA教育
有裨益。
战”（The China Strategy Chal-
中国MBA教育的发展已经经历了
lenge），由两校的教授合力授课，
从照搬西方教育模式，到开始结合
北大光华公布2014年MBA招 生政策
旨在帮助欧洲高管人士了解中国
自身教育特点和国情特点，进而探
人的经商理念。长江商学院副院长
索并发展出符合自身情景的教育模
北京大学光华管理学院于5月15日
滕斌胜表示：“欧元区目前正面临
式。其中案例教学就是非常典型的
宣布对旗下MBA项目进行改革，未
前所未有的挑战，当地企业认为进
例子。中国企业的案例已经持续受
来将更加注重通过面试环节对申请
驻中国和东亚市场是为数不多的可
到社会各界的普遍关注，还被国际
者进行评估。该学院MBA公开课上
选方案之一。通过这一课程，参与
著名商学院采用作为MBA的案例教
海站日前在上海思南公馆举办，同
者将对这一地区的商业环境有所了
材。其中有中国企业海尔的多元化
时公布了2014年MBA招生政策：
解，同时还有机会与能协助其适应
战略、联想集团对IBMPC的收购和
计划招收400名学生，并将推出平
新市场的重量级人士会面。”
很多汽车企业的并购重组。
MBA项目成立伊始，复旦大学和
6
制地上涨。国内MBA收入单一也是
China Economic Review • July 2013
美国，除采取高学费标准外，还采
INTERVIEW • XU HUIZHONG
Gaining Ground 前景无量 Xu Huizhong, executive director of BI Norwegian Business School – Fudan University MBA Program spoke to Focus about the rise of joint MBA programs in Shanghai 复旦大学-BI挪威商学院MBA项目执行主任徐惠忠于近日接受本刊采访，畅谈了国际合作MBA项目在 上海市场的现状及发展新趋势。 What is the status of joint MBA programs in Shanghai? The joint MBA program market in Shanghai is growing, so is the competition. With the importance of China in the world, obviously business schools need to educate experienced managers on par with international MBA educational programs.
different companies and occupations ensure good sharing because most of them have worked in MNCs for over 10 years on average. We educate tomorrow’s leaders through MBA courses built on the combined strengths of BI and Fudan, with an extra focus on leadership and strategy.
What can joint MBA programs offer that is different from other independent business schools? Combining the best teaching resources gives more value to students for sure. It also qualifies the participants in filling roles as managers in international business, as well as in society in general. Such education should seek to be relevant and to be an added value for the business community. Students can broaden their international scope by absorbing practical and
What are the highlights of the joint MBA program between Fudan University and BI Norwegian Business School? This MBA program caters to a growing need for competence among managers in international businesses. It also serves to increase an international understanding of business between both China and the rest of the world. Students from
What other trends do you see in joint venture MBA programs in Shanghai market? As the demand increases for globalized professional managers, the joint venture MBA program will be more attractive to candidates. However, there are three criteria that the joint venture MBA programs should follow, which are utilizing international influence, reputation, as well as maintaining the quality of the business schools.
能否谈一谈国际合作MBA项目在上
人的角色，承担对企业、对员工以
生确保了良好的交流与分享，他们中的
海市场的发展现状？
及对社会的责任。这种教育应寻求
大多数有着10年以上外企工作经验。我
上海的国际合作MBA项目市场发展
符合企业的需要并为其增加价值。
们培养未来领袖，课程设置整合了BI挪
迅速，但竞争也愈发激烈。以今日
学生能够通过吸收实用和全球化的
威商学院和复旦大学的优势，侧重对领
中国在世界上的重要性看，商学院
经验来拓宽国际视野。
导力和战略思维能力的培养。
复旦大学-BI挪威商学院MBA项目
您认为未来上海市场的MBA合作项
的办学优势是什么？
目还将呈现哪些新趋势？
商业教育合作院校与独立商学院相
复旦-BI（挪威）MBA项目满足经
随着对全球化经理人的需求不断增长，
比有哪些不同？
理人在变化管理和国际商务中追求
国际合作MBA项目势必受到这一群体
合作院校优质教学资源的整合无疑
对能力提升的需要，增加他们对中
的更多关注。然而良好的国际影响力、
会给学生带来更多价值，可以培养
国和其他国家及地区的商业往来的
声誉以及项目品质是国际合作MBA项目
学生有能力在国际商务中当好经理
了解。来自于不同公司和职能的学
应当不断追求与自我鞭策的准则。
徐惠忠
global experience as well.
显然需要遵循 国际工商管理硕士教 育的准则来培养当代职业经理人。
China Economic Review • July 2013
7
COMMENTARY
The Relevance of the business school Business schools globally are facing significant challenges and their future depends on their ability to serve managers, entrepreneurs, firms and the community at large, says Jordi Canals, dean of the IESE Business School
M
anagement has been one of the great inventions of the 20th century and business schools are the foundations of the view that management and leadership can be learnt in a systematic way. There is compelling evidence of the positive effects that business schools have had on graduates, companies and societies. The positive effects of business school programs are evident through the lives of many successful entrepreneurs and firms. The failures and mistakes of individuals educated at business schools, including those related 8
China Economic Review • July 2013
to the financial crisis, distract us from the positive effects that business schools have had in terms of developing excellent professionals across many industries in new and longstanding firms. Business schools have contributed to job creation and innovation, both in developed and emerging countries. The many challenges that businesses and society face in the 21st century will only heighten the demand for highly prepared managers and entrepreneurs. Today, business schools are being criticized for the role they have had in the financial crisis. I
believe that business schools need to take a more decisive role in shaping the concept and mission of the firm, and rethinking the role of senior managers in organizations. Corporate needs are changing and society’s expectations of companies and business leaders are also evolving. Managerial problems in companies, governments and society are becoming bigger and there is need for better management education and research. Business schools should be there not merely to profit from those opportunities, but also drive change, and promote personal, corporate and
CREDIT: ImagineChina
social progress. Business schools need a deeper sense of mission and must better explain what they want their role in society to be, if they truly want to have a positive impact. The growth of management studies has taken for granted a basic hypothesis of finance: That the only goal of companies is to maximize shareholder value. The founders of some of the main business schools in the US and Europe thought that companies had a wider role in society, believing that educating entrepreneurs and general managers was important for the good of society. But schools have lost sight of this. They have to rethink the foundations and the purpose of companies and the role of senior managers in society. They also need to better integrate an ethical view of management across the curriculum. Financial incentives have a role, but the hypothesis that they alone can drive individual and social progress contradicts evidence. Society needs a more humanistic view of the firm
and management. The current financial crisis has highlighted the need to redefine the role of senior managers in organizations and is a great opportunity to reflect on one’s mission and strategy. It is an important challenge for each school and a collective one for the business school industry. Management remains an important profession in society today. The challenges facing business schools are great, but their future very much depends upon their ability to serve managers, entrepreneurs, firms and the community. One important step that business schools must now take is to redefine the view of the firm. In addition, they must redefine the meaning of the management profession, the role of senior managers and the unique mission of companies in society by going beyond the generation of economic value. IESE Business School has focused on these goals ever since it was founded in 1958. The strong
sense of IESE’s mission and values, along with the entrepreneurial drive of its faculty, staff and alumni, has led the school to grow successfully, and has also helped to create new schools and programs around the world. IESE’s fundamental values are quite unique among business schools worldwide and the financial crisis shows us that these values are more important than ever.
Dr. Jordi Canals, Dean of IESE Business School, is a PhD in Economics (University of Barcelona) and has won a Best Dissertation Award and a Fulbright Fellowship. He has been a Visiting Scholar at the International Monetary Fund and at the World Bank, a PostDoctoral Fellow at the Harvard Business School and Guest Scholar at the Brookings Institution. He is a board member of the European Corporate Governance Institute and EQUIS. His latest book is “Leadership development in a Global World: The role of companies and business schools” China Economic Review • July 2013
9
评论
CREDIT: ImagineChina
任重道远 全球商学院校目前正面临重大挑战，未来很大程度上取决于 自身服务于经理人、企业家、公司以及社区的能力 文 | 约蒂·卡纳思（Jordi Canals）博士 西班牙IESE商学院院长
“ 管
管理”是20世纪最伟大的发
外，商学院为发达国家和新兴经济
加强管理教育和研究也显得更为必
明之一。商学院则为弘扬和
体的创新和就业也做出了贡献。到
要。商学院不应仅仅从这些机会中
发展“管理”理念提供了基础，人
了21世纪，社会和企业面临的许多
获利，更应推动变革，促进个人、
们可借此平台系统地学习如何领导
挑战将对本已准备充分的经理人和
企业和社会的进步。
团队。大量事实表明，商学院的设
企业家提出更高的要求。
立对毕业生、企业以及社会带来了
商学院如今因其在金融危机中
贡献，商学院需要加强自身的使命
扮演的角色而饱受诟病。但我认为
感，同时更好地让人们了解其希望
商学院课程的积极影响从许多
它们需要在培养企业理念和使命感
在社会中扮演的角色。
成功的企业和企业家当中可以轻易
中发挥更加关键的作用，同时重新
找到。一些商学院毕业生个人的失
审视高管人员在企业中的位置。
诸多积极影响。
10
若真正希望为社会做出积极
管理学的发展长久以来都是建 立在这样一种对财务的基本假设之
败和错误决策（包括与金融危机相
企业的需求不断变化，社会
上：企业发展的唯一目标就是使股
关的问题）往往让我们忽略了该类
对于企业和企业领导者的期望也在
东价值最大化。但欧美一些主要商
机构在为各行业，以及新老企业培
不断向前发展。随着企业、政府和
学院的创始人认为，企业在社会中
养专业人才中发挥的积极作用。此
社会中管理问题的日益凸显，如何
扮演的角色绝不仅于此，为企业家
China Economic Review • July 2013
和总经理提供教育对于推动社会进步
应具有的独特社会使命。
十分关键。由于一些商学院未对它们
西班牙IESE商学院自1958年创
在社会中的作用有类似的深刻认识，
立伊始就一直专注于实现上述目标。
未来其有必要重新审视自身作为基础
先进的办学理念、强大的使命感以
平台的作用、企业的经营目的，以及
及教职工人员及校友的企业家精神
高级经理人在社会中扮演的角色。另
使得这所老牌院校不断走向成功，
外它们还需将管理层面的道德观进一
并在全球范围建立起院校网络和课
步融入教学课程。尽管财政激励有一
程。IESE的核心理念在全球众多商
定效用，但仅凭类似举措就能推动个
业院校中独树一帜，当前的金融危机
人和社会发展的假设无疑与事实相
也愈发显现出这些理念的重要性。
悖。社会的发展需要企业和相应的管 理举措呈现更加人文化的视角。
作者简介： 拥有经济学博士头衔的Jordi Ca-
当前的金融危机凸显了重新界
nals毕业于巴塞罗那大学，目前担任
定机构高管人员角色的必要性，同时
西班牙IESE商学院院长。他曾先后
也是回顾商学院使命和战略的有利时
荣获最佳论文奖、富布赖特奖学金
机。对于个体化的商学院校和整个相
（Fulbright
关教育产业都是极为重要的挑战。
任国际货币基金组织和世界银行访问
Fellowship），并受邀担
“管理”在当今社会仍是一门重
学者、哈佛商学院博士后研究员以
要的职业。商学院所面临的挑战并不
及布鲁金斯学会（Brookings Institu-
小，它们未来发展的前景很大程度上
tion）访问学者。另外Jordi Canals还
取决于其服务于经理人、企业家、企
是欧洲公司治理研究所（European
业以及社区的能力。商学院目前亟需
Corporate Governance Institute）和
采取的一个重要举措就是重塑企业的
EQUIS的董事会成员。他的最新著作
理念。此外还应反观的问题包括，管
《全球化世界的领导力培养：剖析企
理这一职业本身的含义，高级经理人
业和商学院校的角色》目前已由美国
的角色担当，以及经济价值背后企业
著名学术出版社Palgrave Macmillan出版。 CREDIT: ImagineChina
Master in Fashion, Experience & Design Management
mafed
www.sdabocconi.it/mafed
Master of Management in Food & Beverage
mfb
www.sdabocconi.it/mfb
Milano | Italy
China Economic Review • July 2013
11
12
China Economic Review • July 2013
REPORT
China Buzz Chinese business schools are gaining traction among foreign students due to increased teaching quality and new international partnerships
T
CREDIT: ImagineChina
he Western hemisphere has traditionally acted as a magnate for professionals looking for masters in business administration courses. Whether it be Harvard Business School in Massachusetts or HEC School of Management in Paris, the two sides of the Atlantic have drawn students from around the world for decades on the promise of the highestquality schooling and insider connections. However, just as the weight of global GDP output has swung from the West to the East, so has intake of MBA and executive MBA (EMBA) students. In particular, China’s rise has not only precipitated a jump in foreign investment but also a rapidly climbing number of foreign business students in classrooms in China and Hong Kong. Global financial crisis in the US and Europe has emboldened the trend. Insiders said that during the past four years Chinese China Economic Review • July 2013
13
CREDIT: ImagineChina
MBA programs have captured the world’s attention as more companies want a foothold in the country. And that pace is only set to continue. As for China’s MBA market in the next few years, “I think it will continue to grow rapidly,” said Loron Orris, the Regional Director of the Executive MBA program at Ivey Asia. Garnering “guanxi” Learning about Chinese business practices from a classroom on the US’s east coast won’t necessarily translate into on-the-ground ability in China. While personal connections are an integral aspect of business culture the world over, China has its own brand of shoulder-rubbing known in Mandarin as guanxi, often the key to striking long-term deals in the country. Cultivating guanxi is something better done on the mainland, insiders noted. “Executives from North America and Europe want to learn more about Asia because this is going continue to play a critical role in the global economy,” Orris said. And that will only increase over time. So an EMBA program is a way for these executives to come to the market and develop their own network through meet14
China Economic Review • July 2013
‘Executives from North America and Europe want to learn more about Asia because this is going continue to play a critical role in the global economy’ -Loron Orris, regional director of EMBA program at Ivey Asia
ing with other students, as well as a way to understand the region. ” Part of the process of understanding China will be sharing the lecture hall with local students. Last year, more than 100,000 potential students from Hong Kong and China took the mainland’s standard entrance examination for MBA programs, a marked increase over the year before. In this respect, China in holding in talent that just
REPORT five years earlier would have sought out schooling in the US or Europe. This has had a significant effect on the quality of the classroom environment. The domestic market for MBAs is set to retain that talent in the future by offering several competitive advantages to its local students, according to Cong Pan, executive director of Shanghai International Studies University’s MBA center. “Domestic institutions are not only delivering knowledge but also providing opportunities such as local internships, where they could apply knowledge to the Chinese context. Other value added services, such as exchange program and job-seeking information are also offered in those institutions,” according to Pan. Mature stage Chinese MBA programs are well aware that international demand for their instruction is on the rise. In recognition of this demand, Chinese government and schools have ramped up efforts to attract renowned professors, as well as kicking off a new series of exchange programs to complement the partnerships that already exist. Fudan University has launched joint MBA program with BI Norwegian Business School. Cheung Kong Graduate School of Business reached an agreement with Swiss business school IMD to set up short-term
business study programs. Many domestic institutions are looking into increase the amount of exchange with other countries and faculty, Orris said. Chinese MBA and EMBA programs are approaching a more mature stage of operations as local regulators are now considering establishing an accreditation brand for Chinese schools. Donghui Mao, vice director at Tsinghua University’s School of Economics and Management, said in a recent media interview that developing a Chinese MBA accreditation system could bring about improvements on the education system, management and faculty building. A domestic accreditation system would also serve as guidance for newly established MBA programs and those bases in the Central or Western Regions of China. Many Chinese business schools still struggle in the face of global ratings, a factor that may continue to hinder popularity among some international students. Chinese and Hong Kong MBA programs still fall behind to their US and Europe counterparts in terms of global ratings. Only two Chinese schools, CEIBS and Hong Kong University of Science and Technology, can be found on the Financial Times list of top 20 global programs, one of the most highly regarded standards for performance and quality.
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15
CREDIT: ImagineChina
脱颖而出 教学质量的不断提升、国际合作的持续深入使中国商学院校日渐 受到外国学生关注
对
各国的专业人士而言，欧美
高级工商管理硕士（EMBA）课程
Ivey亚洲校区EMBA项目区域
商学院校一直是其攻读工商
的申请情况也开始呈现相同趋势。
总监洛伦．奥里斯（Loron Orris）
管理硕士课程的理想地点。从美国
中国的崛起不仅引发了外商投资的
对此表示：“中国MBA市场在未来
麻省的哈佛商学院到法国的巴黎高
热潮，也使得申请入读中国大陆和
数年将保持增长势头。”
等商学院，大西洋两岸的商学院十
香港商学院校的人数迅速攀升。 金融危机在欧美国家的持续深
生，原因在于它们能提供在教学质
化也助推了这一趋势。有内部人士
必须承认的是，要想真正将
量和人脉积累方面的优质保证。
称，鉴于愈来愈多跨国企业有意拓
所学应用于中国市场，仅凭坐在美
展中国市场，过去4年中中国MBA
国东海岸的课堂中学习是远远不够
项目已获得全球瞩目。
的。
然而随着全球GDP重心自西向 东转移，工商管理硕士（MBA）和
16
人脉积累
年来一直吸引着来自世界各地的学
China Economic Review • July 2013
报道
从这一角度来看，中国商学院 对本土学生的吸引力也在不断增强。 就在短短五年前，他们大多倾向于远 赴欧美留学。这一转变将在很大程度 上改善教学环境。 对此上海外国语大学MBA教育 中心执行主任潘聪指出，未来中国 MBA项目将凭借自身的诸多优势来 留住本土学生。 她还谈道：“现在国内的商学 院校已不单单是传递知识，同时也会 为学生提供实习等能将理论应用于本 土市场的机会。其他增值服务还包括 交换项目以及就业信息的发布。”
羽翼渐丰 随着全球市场对中国MBA项目 需求的不断提升，中国政府和商学院 校正着力吸引知名学者来华任教，并 启动了一系列交换项目，以深化现有 的校际合作关系。 相关的事例不胜枚举：复旦大 学与BI挪威商学院联合推出了MBA 项目；长江商学院则同瑞士国际管理 发展学院（IMD）携手开设了短期的 商业课程。 CREDIT: ImagineChina
奥里斯先生还指出，很多国内 院校正寻求与其他国家和机构达成更 多的交换项目。
尽管人际网络是全球商业文化
随着中国MBA和EMBA项目不
的重要组成部分，但中国人对于“关
断走向成熟，国家有关部门目前正开
系”二字却有着自己的诠释方式，获 悉其中的真谛对于在这一国家达成长 期交易至关重要。内部人士也认同这 一观念，并称要想拓展大陆市场最好 先打通“关系”。 对此奥里斯先生还补充称：“来 自北美和欧洲的高管人士希望能 更 好地了解亚洲，因为后者将在全 球经济的发展中发挥愈来愈重要的作 用。所以研读EMBA项目是他们亲 身试水亚市，并通过同窗关系发展人 脉的途径之一。” 了解中国市场的一个重要 方法正是与中国本土学生成为同 窗。2012年，大陆MBA项目的报考
“ 未来中国MBA项目 将凭借自身的诸多优 势来留住本土学生,现 在国内的商学院校已 不单单是传递知识， 同时也会为学生提供 实习等能将理论应用 于本土市场的机会。 其他增值服务还包括 交换项目以及就业信 息的发布” —— 潘聪，上海外国语大 学MBA教育中心执行主任
始考虑建立自己的高质量MBA认证品 牌。清华大学MBA中心常务副主任毛 东辉在近期的一次媒体采访中表示， 建立中国MBA认证体系有助于完善教 育体系，加强管理及教师队伍建设。 本土MBA认证体系也将对国内 新建的MBA项目及中西部地区商业 院校的发展起到指导作用。 然而，目前中国的很多商业院 校仍在积极寻求提升国际排名。未来 这一指标或将继续成为国际学生来华 就读的障碍。 就国际排名而言，中国大陆和 香港的MBA项目仍略逊于欧美同 行。目前仅有中欧国际工商学院和香
人数已超过10万人次，与上一年相
港科技大学被列入《金融时报》评选
比增长显著。
出的全球MBA院校20强。
China Economic Review • July 2013
17
LISTINGS Beijing 北京
fdbi@fudan.edu.cn
INSEAD
European University
Cheung Kong Graduate School of
China Europe International
www.insead.edu
www.euruni.edu
Business
Business School (CEIBS) MBA
Tel: +33 1 6072 4000
Tel: +34 923018171
www.ckgsb.com
www.ceibs.edu
Fax: +33 1 6074 5500
info.gva@euruni.edu
Tel: +86 10 8518 8858
Tel: +86 21 2890 5555
mba.info@insead.edu
Fax: +86 10 8518 6800
Fax: +86 21 2890 5200
contact@ckgsb.edu.cn
admissions@ceibs.edu
Tsinghua SEM – MIT Sloan School
HEC Paris EMBA
European University Barcelona
ness
of Management Int’l MBA
www.hec-emba.com.cn
www.euruni.edu
www.bond.edu.au/mba
mba.sem.tsinghua.edu.cn/mbaen
Tel: +86 21 6437 3150
Tel: +34 93 201 8171
Tel: +61 7 5595 1024
Tel: +86 10 6279 7196 / 6277 1875
Fax: +86 21 6437 3077
Fax: +34 93 201 7935
Fax: +61 7 5595 1015
Fax: +86 10 6278 5535
admin@hec-emba.com.cn
Info.bcn@euruni.edu
mba@bond.edu.au
intlmbaadm@sem.tsinghua.edu.cn
Manchester Business School
IESE Business School
www.mbs-worldwide.ac.uk
www.iese.edu/MBA
Tel: + 86 21 6279 8660
Tel: +34 93 253 4200
University of Western Ontario,
Chinese University of Hong Kong
Fax: +86 21 6279 8658
mbainfo@iese.edu
Rich-
www.baf.cuhk.edu.hk/mba
mba@mbs-worldwide.ac.cn
IE Business School
ard Ivey School of Business
Tel: +852 2609 7782
University of Southern California-
www.ie.edu/business
www.ivey.uwo.ca/mba
Hong Kong University of Science
Shanghai Jiao Tong University
Tel: +34 91 568 9600
Tel: +1 519 661 3212
and Technology – Kellogg-
EMBA
Fax: +34 91 568 9710
Fax: +1 519 661 3431
HKUST EMBA
www.marshall.usc.edu/gemba
admissions@ie.edu
mba@ivey.uwo.ca
www.bm.ust.hk/emba
Tel: +86 21 6293 2707
Tel: +852 2358 4180
Fax: +86 21 6293 2713
Fax: +852 2358 1514
uscgemba@sjtu.edu.cn
Copenhagen Business School
emba@ust.hk
Washington University – Fudan
www.cds.dk/mba
www.hbs.edu/mba
University of Hong Kong (HKU),
University Executive MBA
Tel: +45 3815 6022
Tel: + 1 617 495 6128
Faculty of Business and Econom-
www.olin.wustl.edu/shanghai
Fax: +45 3815 6045
Fac: +1 617 496 8137
ics
Tel: +86 21 5566 4788
tks.mba@cbs.dk
admission@hbs.edu
www.mba.hku.hk
Fax: +86 21 6565 4103
Tel: +852 2241 5800
EMBA-Shanghai@olin.wustl.edu
Fax: +852 2549 3735
Shanghai International Studies
SDA Bocconi School of
Tel: + 1 212 854 1961
mbaadmissions@hku.hk
University (SISU)
Management
Fac: +1 212 662 6754
Richard Ivey School of Business
Mba.shishu.edu.cn
www.sdabocconi.it/mba
Asia
Tel: +86 21 3537 3308/33009
Tel: +39 02 5836 3228/3278/3125
ivey.com.hk/emba
Fax: +86 21 3537 33008
Fax: +39 02 5836 3272
INSEAD
Tel: 852-2135-2299
Mba@shishu.edu.cn
admission@sdabocconi.it
www.insead.edu
Hong Kong 香港
emba@ivey.com.hk
Shanghai 上海
Denmark 丹麦
Italy 意大利
United Kingdom 英国
Bond University School of Busi-
Canada 加拿大
United States 美国 Harvard Business School
Columbia Business School www.gsb.columbia.edu
Singapore 新加坡
Tel: +65 6799 5388 Fax: +65 6799 5399
Bar-Ilan University - Graduate
Aston Business School
Shanghai Jiaotong University
School of Business Administration
www.abs.aston.ac.uk
Euromed Management
www.biu.ac.il/imba
Tel: +44 121 204 3000
www.aemba.com.cn
Tel: +972 3 531 7914
mba@aston.ac.uk
Globis University Graduate
Tel: +86 21 5230 1653
imba@mail.biu.ac.il
Leeds University Business School
School of Management
http://business.leeds.ac.uk/the-
www.globis.ac.jp
leeds-mba
Tel: +81 3 5275 3850
Fax: +86 21 5230 3357 globalmba@sjtu.edu.cn
18
Israel 以色列
Spain 西班牙
Australia 澳大利亚
France 法国
mba.info@insead.edu
Japan 日本
Fudan University – BI Norwegian
HEC Paris
Tel: +44 113 343 2610
Fax: +81 3 5275 3787
School of Management MBA
www.mba.hec.edu
Fax: +44 113 343 4355
mba.info@insead.edu
www.fdsm.fudan.sh.cn/nwmba
Tel: +33 1 3967 9546
mba@lubs.leeds.ac.uk
Tel: +86 21 5566 4776/4779
Fax: +33 1 3967 7465
Fax: +86 21 6564 8069
admissionmba@hec.fr
China Economic Review • July 2013
Switzerland 瑞士
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