टाईपॊटॆल THE STORY OF INDIAN TYPE THROUGH TYPE
DESIGN PROJECT 3 SHIVI PAL PGGD12
पिरचय
EXPLORING THE LAYERS OF DEVANAGARI
CONNECTING HISTORY, CULTURE, ART & DESIGN
टाईपॊटॆल
UNKNOWN POPULAR IMAGINARY
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CULTURE CURIOSITY CONCERN CELEBRATE COMMUNICATE COLLABORATE CHALLENGE COMPARE CONNECT COMBINE CREATE CONFIDENCE
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RESEARCH Reading Meeting the experts Interviews Typography 2014 Workshop Devanagari anatomy ANALYZE Understanding Findings SYNTHESIZE Defining scope Restating brief IDEATE Strategy Concepts EXPLORE Form Interpret EXECUTE Selection Design EVALUATE Feedback Refining
LANGUAGE
िलिप
SPEAK Phoneme
�्विन
भाषा
READ | WRITE Grapheme
Typography is a combination of rendering the sound and creating a form to script it
TYPOGRAPHY
INDIAN
Functionality
Appearance
Structure
Feel
INDIA
SCRIPTS & LANGUAGES
Northern ‘Nagari’
South ‘Dravida’
Persian
Roman
DEVANAGARI Sanskrit Hindi Marathi
TAMIL Tamil
URDU Urdu Kashmiri Sindhi
ROMAN English
BENGALI Bengali Assame GUJRATI Gujrati ORIYA Oriya GURUMUKHI Punjabi
MALYALAM Malyalam KANNADA Kannada TELEGU Telegu
Never decay
Rasa Rupa Prana Manas Sparsh
12 VOWELS 36 CONSONANTS 9 NUMERALS
CATEGORIZATION ACCORDING TO STROKES
ANATOMICAL TERMINOLOGY
Type education Lack of documentation by Indians More calligraphists than type designers Less people willing to buy and use fonts in India legally Discouragement for upcoming designers de to money Availability of free pirated fonts Usage and typing Lack of standardization Individual efforts
GENESIS
CLASSICAL
INFLUENTIAL
STRUGGLE
EXPERIMENTAL
2000 A.D
10,000 B.C.
1100 A.D.
1700 A.D.
1990 A.D.
ANCIENT
MEDIEVAL
MODERN
POST-MODERN
Language Writing Typography
Culture Society Philosophy
History Economy Politics
Art & Craft Advertising Design
CONTEMPORARY
Technology Printing Publishing
MEDIUM
AUDIENCE
AREA
INVOLVE
INFORM
INITIATE
INSPIRE
INNOVATE
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Numerology
2100
600 362 400 707
1011 1206 1556 1857 1914
1947 1971 1991
2008 2015
Divinity
ॐओ३म्अअाऒऔऑअंअःaA
Interactivity
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GENESIS
CLASSICAL
INFLUENTIAL
STRUGGLE
EXPERIMENTAL
10,000 - 2500 B.C. \ PRE-HISTORIC AGE The native man was not bound by any artistic constraints and had full freedom of expression. He was an expert in simplifying life. Animals and birds were drawn with just two or three strokes and a good use of symbols and highlights is done.
WRITING \ Rock art, painted pottery TOOLS \ Fingers, stones, sticks SURFACE \ Cave walls PURPOSE \ Recreation, entertainment FEATURES \ Simplified, lines, strokes
KEYWORDS \ Fertility, Energy, Creation FORM \ Letter 'Ka', Triangle shape TRIANGLE \ Cosmic womb, Creation WORSHIP \ Mother Goddess, Nature
KEYWORDS \ Nature, Survival FORM \ Stone tool
KEYWORDS \ Sharpness, Hunting FORM \ Counterform, Tool
KEYWORDS \ Animal, Style
2500-1900 B.C. \ HARAPPAN CIVILIZATION The earliest script in India so far known is the Indus Valley pictographic script. Over 4000 symbol bearing seals have been discovered in the Indus Valley. Indus Script it is said to be the ancestor of the both, the secular Brahmi as well as the traditional vernacular scripts of India.
WRITING \ Pictographic, undeciphered TOOLS \ Stone, hand modelling SURFACE \ Seals, pottery PURPOSE \ Transactions FEATURES \ Abstract shapes, characters
KEYWORDS \ Economy FORM \ Letter 'Ka', Plant, Seals
KEYWORDS \ Fertility, Power FORM \ Linga, Pashupatinath Seal SQUARE \ Earth, Cardinal WORSHIP \ Nature, Shiva
KEYWORDS \ Growth, Symmetry FORM \ Tree, Transaction
KEYWORDS \ Abstraction FORM \ Seal
KEYWORDS \ Palm leaves FORM \ Pottery
KEYWORDS \ Patterns FORM \ Pottery
1500-600 B.C. \ VEDIC PERIOD Some ascetics while medidating saw 50 petals. These included the ‘Chakras’ of human body which on co-relating with different sounds, gave birth to the 50 letters of Devanagari. Lord Shiva who is known for going into dance for acquiring a device to save the Vedas and gave signs of writing in the form of crescent marks by striking his 'Damaru'. The 'Damaru' as it strikes gave 5 classes of sound - Guttural, Palatal, Lingual, Dental & Labial.
WRITING \ Oral traditions TOOLS \ Mouth SURFACE \ Mind PURPOSE \ Knowledge, sprituality FEATURES \ Phonetics, divine
KEYWORDS \ Continuity FORM \ Desciple sitting
KEYWORDS \ Knowledge, Relationship FORM \ Guru - Shishya
KEYWORDS \ Infinity FORM \ Shiva's Damru
KEYWORDS \ Vibration, Creation FORM \ Shiva's Damru
KEYWORDS \ Intellect FORM \ Chakra
3rd Century B.C. \ MAURYAN EMPIRE Brahmi, the script of the brahmans is written from left to right and is the mother of all Indian scripts including the Devanagari script. Ashoka used this script for his inscriptions on rocks and pillars to promulgate advice to his subjects. Panini's Ashtadhyayi , the earliest known treatise on Classical Sanskrit grammar is believed to belong to this period.
WRITING \ Brahmi TOOLS \ Fine tools for carving SURFACE \ Rocks, pillars, stupas PURPOSE \ Communication FEATURES \ Simplified, geometric
KEYWORDS \ Expansion, Power FORM \ Empire map
KEYWORDS \ Architecture FORM \ Chaitya, Stupa
KEYWORDS \ Beauty, Layer FORM \ Flutted bell, drapes
GENESIS
CLASSICAL
INFLUENTIAL
STRUGGLE
EXPERIMENTAL
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