CONTACT BRAND AND ESSENCE
The Brand About the Designer Stockists Audience Mermaid Ethos and Social Conscience Design and Marketing (Branding like A Boss) Mermaid Collection: Fine Jewelry
BUSINESS DETAILS
Swimwear Fit and Size Chart Fabrics Packaging and Care (Merchandising) Unique Collections Sea Reinas the Enterprise Smart Business Easy Pricing Handsome Margins Delivery and Lead Times Placing an Order Linesheets
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ACTION
Strong Social: Connected Updates Social Media Collaborations Behind the scenes 2014 Projects
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Sea Reinas SI ZE C H A RT Sea Reinas C U T & MO DEL C H A RT
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Answers to your Questions We have questions for you
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CONTACT To place orders: E: sales@seareinas.com T: 246-233-7285 T: 514-664-1391 A: 188 Saman Row, Sunset Crest, St. James, Barbados BB24014 W: www.seareinas.com To contact the designer: E: isabelle@seareinas.com Official Sponsor of: Miss Bahamas Universe and Miss Bahamas World Partners: Fairmont Royal Pavilion Barbados
in a sea shell... 1. Chic ingenuity, playfully sophisticated. 2. Designed in Barbados 3. Mermaid lifestyle and engaged socially conscious community 4. Annual collaborations with award winning South American designers like Marzio Fiorini and Tanya Moss. 5. Amazing quality with separates starting at USD$28 and sets starting USD$45
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BR A N D & ESSENCE
TH E B R A N D Women worldwide can identify with our iconic gold mermaid who embodies female reinvention, benevolence and companionship. A Sea Reinas mermaid is ambitious and transformative, she knows where is is going and she isn’t afraid to reinvent herself. Her intellectual curiosity is only matched by her generosity and hunger for adventure! She honours female companionship and celebrates the female figure. She is clean and coquette, unapologetically natural and effortless. Her bikinis and jewelry are openly admired.
Isabelle’s philanthropic goal is to collaborate with young artists to continuously luxuriate innovative design. She communicates her effervescence for art and life in four languages.
STO CK I STS Sea Reinas finds home in exclusive luxury boutiques, department stores and fine hotels.
AU DI E NCE Empowered women ages 20-45 interested in culture, travel and the arts. Mermaids are full of wanderlust, intellectual curiosity and joie de vivre. They inspire their female friends with their sparkling personalities and support of the mermaid ethos.
ME RMA I D E THO S & SO CI A L CO NSCI E NCE
A B OUT T H E DE SIG N E R
Mermaids inspire those around them with their cleverness and sparkling personalities. They support social initiatives and always encourage others especially women!
Isabelle Baulu is a world apprentice and wanderlust Economist. Her hunger for Their golden hearts are the hallmark of their knowledge drove her to study in Bridgetown, existence. Montreal, Buenos Aires and London. Sea Reinas is actively engaged in our Online Curious to experience regional cultures, she Mermaid community through our blog married her training as a development and social media platforms. We are a economist with an eye for design: creating supporters of UNWOMEN’s UNiTE To End Sea Reinas. Through Sea Reinas she Violence Against Women and Girls cultivates relationships with regional artists Campaign. See our website to learn more. to develop iconoclastic lines of luxury swimwear and fine jewelry. 5
DE SIG N A ND MA RK E T ING
(Branding like A Boss) Salty air and transparent waves, Barbados is the jetset playground of the Caribbean: a conducive alcove for the minimalist yet playful swimwear that is Sea Reinas. The golden Mermaid, the emblem to our swimwear and fine jewelry is the icon of reinvention and versatility. Sea Reinas is chic, reminiscent of tropical spaces and europhile cities. Our loyalists, affectionately known as Mermaids, celebrate the female figure and entice others to follow their adventures of beauty and benevolence.
ME RMA I D COLLE CTIO N : F IN E JE WE L RY The iconic Mermaid Collection features the Sea Reinas mermaid in paper-thin precious metals. Mexican co-designer Tanya Moss combines her admiration of butterflies to caste this metamorphic yet feminine fish. The bespoke line is fresh and highly polished demonstrating an intimate appreciation of seaside elegance. Details - Sterling Silver - Sterling Silver Plated Gold 6
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BUSINESS DETAILS
Swimwear FIT & SIZ E CHART (p l e ase see PAGE 16 & 17) Sea Reinas celebrates the female figure with unique design and an almost custom fit. High quality fabrics cling to all the right places so Mermaids can feel cheeky yet secure. Our lines are incredibly well constructed to flatter the body, giving support without leaving marks or indentations on the skin (read: No muffin top!)
FA BRICS Sea Reinas fabrics are Lycra approved with specializations of Lycra Xtra Life and Lycra beauty. These accreditations reinforce the “no bag and sag” policy. American Association of Textile Chemists and Colorists (AATCC) an international accreditation institute ranks our fabrics with the highest performance rankings for colorfastness to washing, sunshine, chlorine and saltwater.
PA CK A G I NG A ND CA RE
(Merchandising) Our swimwear is outfitted with labels and packaging for retail and care purposes.
We design for versatility, Mermaids can play with straps, bows and Marzio Fiorini recycled The inner label identifies size, fabric rubber accessories, mixing across styles for a composition, country of origin and garment fun, fresh look. care instructions in symbols and description. Currently we offer Small, Medium and Large. “I like to be hand washed separately in cold We are developing sizes Extra Small and water and line dried in the tropical breeze” Extra Large. Use our size chart as a guide. Our panties are fitted with hygienic E.g. Retiro pantyliner. The golden tag can be found at the back of all our panties.
Reversible, adjustable straps, removable bows
Our branded hangtags give retailers spotlight information such as: - Product name, collection, size, color, accessories, - Lycra tag - QR code (readable by iphone too!) - Space to indicate your product code and price Our bags can be used for packaging and shopping. The recycling symbol encourages Mermaids to reuse them.
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UNI QUE C OL L E CTIO NS Our collections are inspired by our physical environment: landscape, art and architecture. It is particularly influenced by Europhile cities which translates to strong lines and coquette details in our swimwear. Our colours are playful yet emotive. We bring innovation through our collaborations with Guru Latin American designers like Tanya Moss and Marzio Fiorini. We are always moving towards limitless perfection, fitting for our unapologetically perfect mermaids.
Sea Reinas The Enterprise SMA RT B USI N E S S
in a sea shell... 1. USA and EU Free Trade Agreements: Duty Free 2. Warehouse in Miami, Florida 3. Over 2000 products ready for prompt delivery at swimshow 4. Leadtime for bespoke pieces: 90 days 5. Retailer’s minimum Gross Margin: over 64% 6. Retailer’s minimum Profit Percentage: 180% 7. Retailer’s profit margin of 180% 8. Net profit 65% 9. AATCC and Lycra accredited fabrics 10. Worldwide shipping
EA SY PR IC I NG
PLA CI NG A N O RDE R
Wholesale price points Sets: Starting at $45 Separates: Starting at $28
Payments Accepted 1. Wire Transfer 2. Credit Card (all major) + 3% service fee 3. Cash (5% discount)
H A NDSO M E MARG I NS Retailer’s minimum Gross Margin: over 64% Retailer’s minimum Profit Percentage: 180%
LI NE SHE E TS See attached..
DE L IV ERY & L E AD TI M ES Products in Inventory are conveniently shipped from our Miami Warehouse (DDP Miami) : immediate dispatch to 2 working days. Lead times Swimwear: Min 60 Days pending volumes Bespoke jewelry: 40 Days 11
AC TION
in a sea shell... 1. Keep retailers and Mermaids updated with our social media presence and newsletter 2. Mermaid lifestyle honouring female companionship and cool hunting the best trends in travel, health food, style and adventure! 3. Mermaid Ethos including support for social cause such as UNWOMEN’s UNiTE Campaign 4. Collaborations with Latin American designers 5. New projects.
Strong Social: Connected UPDA T ES We keep connected with our Wholesale buyers and retail customers through our social media presence. We send out monthly newsletters with details on our products as well as new developments.
SOCIA L M E D I A
Blog: http://www.seareinas.com/ seareinas-blog/ Facebook: https://www.facebook.com/ seareinas Instagram: http://instagram.com/ seareinas @seareinas #mermaidlove #mermaidlife
Blog: A curation of thoughts and anecdotes Twitter: http://twitter.com/seareinas @ from empowered women to inspire the SeaReinas #mermaidlove #mermaidlife mermaid in each of us. Pinterest: http://www.pinterest.com/ Bi-weekly posting by guest Mermaids. seareinas/ 13
C OL L A B OR ATIO NS
Marzio Fiorini Innovation Award winning rubber jewelry by Marzio Fiorini is a favourite among Brazilian and French trendsetters. The modern Art Deco pieces highlighting the Wanderlust Summer 2014 Collection can be enjoyed in the water on the suits or as a chic detail on pos-beach ensemble.
Tanya Moss Renowned Mexican jeweller and codesinger Tanya Moss brings Collection her quality craftsmanship and sophistication to the Mermaid Collection. Her exclusive pieces adorn an exclusive clientele, independent boutiques and the pages of Latin American fashion magazines.
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B EH IND T HE S CE N E S
Some photos from our Instagram account:
2014 Projects - New! Unique pieces for the Mermaid Collection - An exclusive Men’s Collection - Minimalist line of kaftans and cover ups
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Sea Reinas SIZE CHA RT SIZE
S
M
L
TOPS CUP
A-B
B -C
C -D
BUST
30 - 32
34 - 36
36 - 38
PAN TIES HIPS
32 - 34
36 - 38
40 - 42
RISE
16
18
20
WHOLEPIECES / MONOK IN I S CUP
A-B
B -C
C -D
FRONT LENGTH
26 - 27
27 - 28
28 - 29
RISE ONLY
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18
20
Al l cu p s a r e Am e ric an S tandard. All m e asure m e nts in in c h e s.
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Sea Reinas
CUT & MODEL CH A RT CUT
MODEL MODEL MODEL
MODEL MODEL
TOPS STEEL PAN SONG
MERMAID
SUCRE
JELLYFISH
JELLYFISH
WATERFALL
LOBSTER TRAP
WAVE
SALTY SWIMMING
BALCONETTE
BOM DIA PRAIA
SNORKEL
ARGENTINA
CAMPO DEI FIORI
OSCAR
PARIS
ROSIERS
OSCAR
RUFFLE
JET SET
RETIRO
ENCAJE EN PIEL
SHALLOW WATER
NOCHE UN VELA
MACARONS
PAN TIES LACE
BOM DIA PRAIA
SNORKEL
ENCAJE EN PIEL
ROSIERS
ISLA
RETIRO
NOCHE UN VELA
SUCRE
DEEP BLUE
CHEEKY
JELLYFISH
CAMPO DEI FIORI
SHALLOW WATER
SALTY SWIMMING
OSCAR
ANS W E R S TO YOUR QUESTIO NS 1. Who is a mermaid? A mermaid is unapologetically beautiful adventurer with an appetite for life and a dedication to her companions and social cause. 2. Where are your products designed and developed? All of designs are done from our home in Barbados. Sea Reinas swimwear is handmade in Medellin, Colombia and our bespoke jewelry is manifest in Mexico City, Mexico. 3. Do the fabrics run, stain or change colour with normal use? No! Our fabrics have the highest quality rankings from the AATCC against elements like washing, sunshine, chlorine and saltwater. Our Lycra accreditations mean no bag and sag either! 4. Do you deliver? Yes! From Barbados to Beijing we will deliver. 5. Why are your products unique? Women are initially attracted by the beautiful colours, handmade details like lace, ethnic pieces and shiny hardware. When they are fitted with a Sea Reinas bathing suit, they feel the glorious sensation that they have the closest thing to a custom fit. This gives the incredible confidence. Adorned with our fine jewelry featuring the symbolic mermaid , women feel powerfully connected with each other. 6. Why do you feature artists and collaborate? The heart of Sea Reinas is to collaborate with nouveau artisans in Latin America and the Caribbean to bring innovation and style to our pieces. Sea Reinas swimwear promises amazing lycra, great fit, new cuts and quality hardware and software like lace, metal and rubber. We continue to inspire women through our art collaborations like with Marzio Fiorini and Tanya Moss. 18
W E H AVE QU E S TIO NS FOR YOU 1. What do you think about renaming the sizes for our clients? As opposed to having S, M, L ?
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