Hi, I’m Sebastien. I am 19 years of age and am currently undertaking a Bachelor of Digital Media majoring in Graphic Design at Griffith University on the Gold Coast. I am in my second year of study and expect to graduate at the end of 2014. I am also a Designer/ Part Owner for Abrogate. Abrogate is a developing online street and skate clothing company that distributes nationally and internationally. Once I finish my degree I aspire to continue to establish Abrogate and will hopefully land a future within a local design studio.
Brief A Corporate Branding Funk Fitness
C0 : M0 : Y0 : K0 C0 : M0 : Y0 : K60 C0 : M0 : Y0 : K80 C0 : M0 : Y0 : K100
PMS: 430 C PMS: 425 C BLACK
Corporate Colours To maintain consistency, colour standards must be observed and followed.
Funk Fitness White Spot colour Process colour C0 : M0 : Y0 : K0 RGB colour R255 : G255 : B255 Hexadecimal #FFFFFF (websafe)
Funk Fitness Banner Grey Spot colour Pantone 430C Process colour C0 : M0 : Y0 : K60 RGB colour R128 : G130 : B132 Hexadecimal #808284 (#999999 websafe alt)
Funk Fitness Vinyl Grey Spot colour Pantone 425C Process colour C : M : Y0 : K80 RGB colour R88 : G88 : B91 Hexadecimal #58585B (#666666 websafe alt)
Funk Fitness Black Spot colour Black Process colour C0 : M0 : Y0 : K100 RGB colour R0 : G0 : B0 Hexadecimal #000000 (websafe)
The Logo
The logo is such a recognisable and highly visible brand asset. It is vital that it is always applied consistently wherever it appears. Standard Logo (including ribbon logo) This is the default configuration of the logo that must be used wherever possible.
The ribbon logo below is a representation of the standard logo. The ribbon logo is a substitute that allows logo application to backgrounds that have low contrast. It is highly recommended that this logo is positioned to the top edge of the layout. If this is unachievable position the logo in appropriate space. See logo to the right.
Smallest Size
1.
4.
2.
5.
3.
6.
To retain its legibility across all applications, the logo must not reproduced at smaller sizes than illustrated below.
25mm
Use Original Files Use the master logo files. The logo must not be recreated in anyway. Logo Application The logo must attain adequate contrast to its background. Minimum tonal difference of 40% is satisfactory. 1. Always leave the logo some area to breathe. 2. If the unavoidable happens and you have the sit the logo on a low contrasting background. Apply the ribbon logo. 3. Do not rotate the logo. 4. Do not apply effects to the logo without seeking professional approval. 5. Do not apply embellishments. For instance drop shadows, embossing etc.
6. Do not change any of the colours on the logo.
Typefaces
Corporate typeface Aller is Funk Fitness’s corporate typeface. It is recommended if not mandatory for use in all material.
Aller Light Aller Light Italic Aller Regular Aller Regular Italic Aller Bold Aller Bold Italic
Supporting typeface Rockwell can be used for any type of headlines and subheadings.
Rockwell Light Rockwell Regular Rockwell Italic Rockwell Bold Rockwell Bold Italic
Substitute typeface Arial is the only acceptable substitute font when corporate typefaces are not available. Its range of weights and styles provide enough variation for one substitute typeface.
Arial Regular Arial Italic Arial Bold Arial Bold Italic Arial Black
Contact Details Contact Details
Customer Customer Agreement Agreement
Office Office use use Only only
FAMILY NAME:
MEMBERSHIP CATEGORY:
GIVEN NAME/S:
JOINING FEE:
DATE OF BIRTH:
ANNUAL SUB:
MALE FEMALE
COMPLETED BY:
ADDRESS:
DATE JOINED:
EXPIRY DATE:
HOME PHONE:
MOBILE PHONE:
SIGNATURE:
Universal Staff Uniform
700
750
Funk Fitness
2000mm
600 100
Level 1 Signage
Sign located out the font of Funk Fitness. Logo will be implemented via cut plastics to produce a protruded outcome.
Level 2 Signage
Welcome
Wood block hanging from steal chains. All graphics will be have a engraved burnt effect.
Entry sign created with hard durable plastic.
Iron arm support holding the white hard plastic square logo. Logo will be placed flush onto the white square plastic backing with transparent vinyl.
Entry
Level 3 Signage
Room signage will be large scaled and painted on complexes walls.
Reminders will be screen printed on walls around the gym
Level 4 Signage
Pin Board
Promotional poster advertising gym classes within the complex of Funk Fitness.
Level 4 Signage
Etiquette Poster Rules.
Female and Male signs will be screen printed with block colour on the walls.
Floor Etiquette Staying Fit - Lorem ipsum dolor sit amet, consectetur adipiscing elit. - Pellentesque ut urna orci, euismod aliquet nisi. Donec scelerisque lectus nec est - dapibus vel consequat ligula malesuada. Quisque dapibus tempus accumsan. Cras consectetur molestie lacinia. Nam sit amet leo et nibh - hendrerit consequat et et metus. In volutpat, l
Promotion 1 Merchandise Pack: Each gym member that signs up within the first month of the gyms opening will receive this Funk Fitness merchandise pack
Promotion 2 Free 3 Day Gym Trial: Receive a free 3 day trial and see if Funk Fitness is the right gym for you.
Promotion 3 Gym Shaker For a limited time only customers will be able to purchase a Funk Fitness shaker
Brief 2 Packaging
Shutlery
A Quick Slice
The following work is a packaging redesign that I entered into the Southern Cross Packaging Design Awards. The addressed issue is that sushi takeaway containers don’t supply a fully resolved container that enables the best user experience for the consumers. During development of the packaging a realisation was made. The takeaway container could expand its use and market rather than just specifically catering for sushi. This was made possible because of the containers universal design. My packaging solution consisted of inner compartments that were designed to hold sushi extras such as soy sauce, mayonnaise, ginger and wasabi. This correspondingly works for foods like salads, burgers/ fish and chips as the compartments
are perfect for storage space for common extras (dressings/ sauces). The takeaway container also has a cutlery hold and close system. This system uses the consumer’s cutlery as a closing mechanism for the container. It also keeps them nice and snug in the side holster so you never have to worry about dropping them on the way to your table. The system also allows the consumer to receive their product in an easy one-hand takeaway
container (keeping their other hand free for other functions).
What is Shutlery?
Shutlery is a manufacturing company that creates and supplies unique environmentally friendly packaging for a vast range of companies. Shutlery packaging was developed to provide a better user experience for takeaway sushi with a universal design. The design allows the packaging of practically any takeaway food entirely due to the materials, mechanics and design.
How it Developed Design Solution
Materials
Materials 100% eco-friendly: Packaging Sugarcane Clamshell packaging lined with PLA (polylactic acid). Cutlery and Chopsticks: Birch wood.
Sizing Considerations
Took into account the correct packaging/ food sizes to further develop a compatible takeaway container.
Packaging Net
Net used to construct the final packaging container. With the correct material and manufacturer this container would be normally be produced in a mould.
Size: Small
50
50
40
40
100
100
200
5
Units: Millimetres (mm)
Size: Regular
70
70
70
50
140
100
250
5
Units: Millimetres (mm)
Corporate Colours
C0 : M0 : Y0 : K0 C65 : M27 : Y57 : K6
PMS 556C
C0 : M0 : Y0 : K100
To maintain consistency, colour standards must be observed and followed.
Shutlery White Spot colour Process colour C0 : M0 : Y0 : K0 RGB colour R255 : G255 : B255 Hexadecimal #FFFFFF (websafe)
Shutlery Eco-Green Spot colour Pantone 556C Process colour C65 : M27 : Y57 : K6 RGB colour R255 : G255 : B255 Hexadecimal #FFFFFF (websafe)
Shutlery Black Spot colour Process colour C0 : M0 : Y0 : K100 RGB colour R255 : G255 : B255 Hexadecimal #FFFFFF (websafe)
The Logo - Do’s and Don’ts
01
02
02 The negative logo version allows logo application to backgrounds that have contrasting issues. It is highly recommended this negative version is only used where necessary.
packaging its sense of purpose. Shutlery’s 01 standard logo would normally be applied to every container as it will be rebranded by the clients with their product.
Logo Application
Other Configurations
Smallest Size
The Don’ts!
03 This is the logo applied to the sushi packaging mock up. This is just a dummy logo applied to give the packaging its sense of purpose. Shutlery’s 01 standard logo would normally be applied to every container as it will be rebranded by the clients with their product.
To retain its legibility across Do not rotate the logo! all applications, the logo must not reproduced at Do not apply effects to the smaller sizes than illustrated logo! below. Do not apply embellishments! For instance drop shadows, embossing etc.
04 This is the logo applied to the salad packaging mock up. This is just a dummy logo applied to give the
Use Original Files
The logo is at the heart of all communication aimed at the consumer. It is vital that the logo is always applied consistently wherever it appears. Standard Logo (including negative logo) 01 This is the default configuration of the logo that must be applied wherever as possible.
20mm
Use the master logo files. The logo must not be recreated in anyway.
The logo must attain adequate contrast to its background. Minimum tonal difference of 40% is satisfactory.
Do not change any of the colours on the logo! In short, YOU CANNOT ALTER THE LOGO IN ANYWAY!
03
04
Typefaces
Corporate typeface Open Sans is Shutlery’s corporate typeface. It is recommended if not mandatory for use in all material. Open Sans Light Open Sans Italic Open Sans Regular Open Sans Regular Italic Open Sans Semibold Open Sans Semibold Italic Open Sans Bold Open Sans Bold Italic
Supporting typeface Josefin Slab can be used for any type of headlines and subheadings. Josefin Slab Semibold Josefin Slab Semibold Italic Josefin Slab Bold Josefin Slab Bold Italic
Substitute typeface Arial is the only acceptable substitute font when corporate typefaces are not available. Its range of weights and styles provide enough variation for one substitute typeface. Arial Regular Arial Italic Arial Bold Arial Bold Italic Arial Black
Branding
2567QCA Graphic Design 1
Assessment: Marks & Feedback The following items were included in your portfolio: Item One: Corporate Identity: weighting 50% Criteria
Criteria weighting
Creativity and Innovation
40%
Technical Standard
30%
Presentation Quality
30%
Mark (0–10)
Feedback and comment ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________
Item Two: Packaging: weighting 50% Criteria
Criteria weighting
Creativity and Innovation
40%
Technical Standard
30%
Presentation Quality
30%
Mark (0–10)
Feedback and comment ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________ Marking criteria 0 No Submission; 3 Poor; 4 Below Pass; 5 Pass; 6 Sound Performance; 7 Good Performance; 8 High Performance; 9 Very High Performance; 10 Exceptional Performance
TOTAL MARK