Sebastian Shaw Design Portfolio
2018
3
Hello My name is Sebastian Shaw and I am a recent graduate of Northumbria Design for Industry course. Lets get straight into it, why should you be interested in me and what I could offer you? I don’t just love design I am excited by it. I like to look for current and upcoming trends in economical, social and technological change, applying this to design opportunities in a variety of forms, whether this be idea generation to sketching and modelling. I relish opportunities to conceptualise the latest trends through disruptive design, by doing so I attempt to create engaging and semantic design through my ability to understand product design and apply it to 3D Visuals and graphics. With an 3D engineering background I also have a keen addiction for detail, materials and material property. This allows me to apply thinking of a 3D sense to graphics and visuals to utilising a unique understanding.
4
Chew
p6
A product family to make dental hygiene easier and more effective for children.
Greenpeace
p20
A competition piece used to engage the 16 - 24 audience attempting to provoke and cause debate.
Dawa Pack
p38
Challenging the counterfeit medicine trade in Sub Saharan Africa, utilising thermochromic packaging
Dehydrate A future thinking product platform designed to create an atmospheric showering experience with waterproof cardboard packaging
p50
p6
p20
DAWA PACKITI M E D I C I N E P A C K DAWA PACKITI M E D I C I N EP A C K DAWA PACKITI DAWA PACKITI M E D I C I N EP A C K M E D I C I N EP A C K
DAWA PACK M E D I C I N EPA C K
Easily Developed to further avoid counter-fitting over extended periods of time
Can be sold a tablet at a time with the ability to tear off individual tablets
Secure, authenticated packaging, helping to educate and save the African population.
p38
p50
6
About me
Interests I have always been interested in computers and anything electronic. Always taking something apart to fix something else. This does come with its benefits as it aids me in the understanding of graphical layouts for web and digital design, helping me to shape user interface and Website layouts. It also means I read a lot of disassembly leaflets! I also enjoy going to the gym in my spare time. This is important to me as it relieves stress and keeps me fit. Keeping my brain fresh and active so that I can focus on becoming a better designer.
Experience 1 Year 8 Months During my most recent post. I had the great fortune of being an intermediary between a physical packaging solution and a leading 2D team at an award winning agency.
Res:Harmonics September 2017 - Current Branding / Packaging Permanent
Res:Harmonics May 2016 - August 2016 Creative UX/UI Intern
Neil Wilson Design March 2016 - May 2016 Multidisciplinary Design Intern
7
Ai
Id
Illustrator
InDesign
Pr
C4D
Ks
Premier
Cinema 4D
Keyshot
Ps
Sw
Photoshop Solidworks
Education Graduated Northumbria University Design School Design for Industry Upper Second class with Honours A levels from A* - C Product Design Maths IT Computing Accounting 13 GCSE’s (A - C) including: Maths English literature & language Engineering Higher Diploma French
Collaborative Project March 2015 - June 2015 Collaboration with Adrian Stokes Intern
Student Course Rep 2014/2015, 2015/2016 Management
Emblime Design June 2015 - July 2015 Product Design/Branding Intern
Branding & Artwork Design
Chew
Brief Based on research conducted throughout the exploration phase, generate a concept to disruptively innovate the dental market.
Featured by NU Design Repository Nominated for the Wilko “W’innovate” Award 2017
Product Design Innovation Branding Artwork Design Self Management
7
8
Chew
Tooth decay costs the NHS £35,000,000 each year
Children often have inconsistent technique
£35
million NHS cost
Little innovation in 15 years for children
After conducting a 2 month research project exploring the issues surrounding children’s dental care I came to startling conclusions surrounding the market. Tooth decay is on the rise and it costs the NHS £35,000,000 each year. A large part of the issue surrounds the inconsistency of children’s tooth-brushing technique, in a market that has been incrementally innovated for the last 15 years.
Chew
“The inconsistencies of
“
brushing teeth is a large problem.
Amanda Oakey, Director of Education Oral Health Foundation
9
10 Chew
Mood Board Idea Generation Brand Development
be short and snappy, easy for the kids
“
“The name needs to
Chew
11
12 Chew
CLICK ON THE BLUE BOX TO SEE BRAND GUIDELINES
Chew
Dental Hygiene Alternative
Chew Chew
13
14 Chew
KIDS
KIDS
Chew Toothpaste, helping your child to develop happy healthy teeth DIRECTIONS FOR USE:
Ensure toothpaste is spat out after washing and do not rinse If applied to eyes rinse thoroughly
KIDS
CONTAINS: Sodium Flouride (1450 ppm F), Ingrdients: Sorbitol, Aqua, Hydrated Silica, PEG-12, Cellulose Gum, Sodium Lauryl Sulfate, Aroma, Sodium Saccharin, Sodium Fluoride, CI 74160
KIDS
Chew Toothpaste, helping your child to develop happy healthy teeth
Chew Toothpaste, helping your child to develop happy healthy teeth
DIRECTIONS FOR USE:
DIRECTIONS FOR USE:
Brush twice a day with parental help Apply toothpaste along the blue bristles
Brush twice a day with parental help Apply toothpaste along the blue bristles
KIDS
KIDS
KIDS
KIDS Kids freindly Flavour
100ml
Encourage Independence
Ensure toothpaste is spat out after washing and do not rinse
If applied to eyes rinse thoroughly
If applied to eyes rinse thoroughly
CONTAINS: Sodium Flouride (1450 ppm F), Ingrdients: Sorbitol, Aqua, Hydrated Silica, PEG-12, Cellulose Gum, Sodium Lauryl Sulfate, Aroma, Sodium Saccharin, Sodium Fluoride, CI 74160
100ml
1450 ppm Fluoride
KIDS Kids freindly Flavour Encourage Independence
CONTAINS: Sodium Flouride (1450 ppm F), Ingrdients: Sorbitol, Aqua, Hydrated Silica, PEG-12, Cellulose Gum, Sodium Lauryl Sulfate, Aroma, Sodium Saccharin, Sodium Fluoride, CI 74160
KIDS Kids freindly Flavour
100ml
Encourage Independence
Cavity & Enamel Protection
Cavity & Enamel Protection
Cavity & Enamel Protection
100ml
100ml 1450 ppm Fluoride
Brush twice a day with parental help Apply toothpaste along the blue bristles
Ensure toothpaste is spat out after washing and do not rinse
8718
8718 9513 1450 ppm Fluoride
100ml
9513
8718
9513
1450 ppm Fluoride
300ml Chew Disclosing Mouthwash, A cleaning and
300ml
100ml
100ml
KIDS
KIDS
Disclosing
KIDS
KIDS
KIDS
Kids freindly Flavour
Kids freindly Flavour
Kids freindly Flavour
Kids freindly Flavour
Discloses plaque!
Encourage Independence
Alcohol Free
Encourage Independence
Cavity & Enamel Protection
Cavity & Enamel Protection
Cavity & Enamel Protection
Show your kids where to clean! Kids freindly Flavour Encourage Independence Cavity & Enamel Protection
Strengthen Enamel Contains Fluoride
Chew
15
Chew Toothpaste, helping your child to develop happy healthy teeth DIRECTIONS FOR USE: Brush twice a day with parental help Apply toothpaste along the blue bristles
3
Ensure toothpaste is spat out after washing and do not rinse If applied to eyes rinse thoroughly CONTAINS: Sodium Flouride (1450 ppm F), Ingredients: Sorbitol, Aqua, Hydrated Silica, PEG-12, Cellulose Gum, Sodium Lauryl Sulfate, Aroma, Sodium Saccharin, Sodium Fluoride, CI 74160
Kids friendly Flavour Encourage Independence Cavity & Enamel Protection
100ml
8718
100ml
9513
1450 ppm Fluoride
Chew Toothpaste, helping your child to develop happy healthy teeth DIRECTIONS FOR USE: Brush twice a day with parental help Apply toothpaste along the blue bristles
300ml
Disclosing
Ensure toothpaste is spat out after washing and do not rinse
Chew Disclosing Mouthwash, Opening your children’s eyes to fresh dental care.
If applied to eyes rinse thoroughly CONTAINS: Sodium Flouride (1450 ppm F), Ingredients: Sorbitol, Aqua, Hydrated Silica, PEG-12, Cellulose Gum, Sodium Lauryl Sulfate, Aroma, Sodium Saccharin, Sodium Fluoride, CI 74160
100ml
8718
9513
DIRECTIONS FOR USE:
Disclosing
Use Mouthwash twice daily.
Let’s see you smile !
Fill the cap twice (5ml) and rinse for up to 60 seconds before spitting out This will leave a crazy coloured teeth effect showing where your child still needs to brush
Kids friendly Flavour Encourage Independence Cavity & Enamel Protection
100ml 1450 ppm Fluoride
Show your kids where to clean! Kids friendly Flavour Discloses plaque Strengthen Enamel Contains Fluoride
Supervise your child for minimal swallowing and the best results Ingredients: Aqua, Glycerin, Sorbitol, Poloxamer 338, PEG-60 Hydrogenated Castor Oil, Aroma, Allantoin, Cetylpyridinium Chloride, Methylparaben, Sodium Benzoate, Sodium Fluoride, Sodium Saccharin, Disodium Phosphate, Sodium Phosphate, Limonene, CI 17200, Contains: 0.05% w/w Sodium Fluoride (225 ppm Fluoride)
300ml 8718
9513
16 Chew
The Case
The Chew Brush
Designed to make cleaning easy and convenient.
Chew for one minute for easier, more effective cleaning.
Chew
Mouthwash
Controlled Toothpaste
Dual-formula mouthwash with plaque disclosing function. Lets kids see where they need to brush more.
Wider lid and smaller nozzle for maximum control, so kids dispense the right amount - no more mess.
17
PROBLEM Children are struggling to know the correct amount to aid them in an efficient dental routine. Children noted that it had been difficult to dispense the correct amount as the nozzle was too wide. SOLUTION By designing a nozzle and lid with a tighter diameter, the children will have more control when applying toothpaste. This coupled with packaging with a more curved edge provides an overall more pleasant user experience.
PROBLEM Children often brush inconsistently during their two minute dental routine. Missing parts of their teeth leading to poor dental health. SOLUTION The brush utilises angled bristles and a chewing action to brush children’s teeth by simply chewing, this helps to reduce the need for concentration, whilst improving technique.
PROBLEM Children noted that it had been difficult to dispense the correct amount as the nozzle was too wide. SOLUTION By designing a nozzle and lid with a tighter diameter I am able to give the children more control when applying toothpaste.
Chew
PROBLEM What if children are brushing inconsistently for two minutes? They could potentially miss whole area’s of their teeth. SOLUTION The Chew mouthwash comes with both fluoride and a disclosing solution. Whilst rinsing their teeth the children will also be shown areas that they might have missed.
21
Provocative Poster & Media Design
GreenPeace
Brief
A short competition brief for Greenpeace. Aiming to breath new life into their recruitment strategy. By creating bold stances and provocative messaging I intend to ignite a passion or cause debate to engage interest.
Artwork Branding Media Design Illustration
21
22 Salon
#PARIS #Total Loser, So Sad
#FightTheBigWigs
GreenPeace
Pushing the envelope for recruitment
Provocative pieces to stoke the fire in the 16 - 24 age range
23
38 Dawa Pack
IS YOUR MEDICINE SAFE?
ALWAYS CHECK FOR THE DAWA PACK LOGO
Dawa Pack
39
M E D I C I N EP DAWA PACKITI M E D I C I N E P A C K DAWA PAC M E D I C I N EP DAWA PACKITI M E D I C I N E P A C K DAWA PAC
DAWA PACK M E D I C I N EPA C K Brief Improve the way medicines are protected, dispensed, distributed and/or taken in Sub- Saharan Africa. After some carefully considered research I chose to point my project towards anti counterfeit packaging measures. Helping Sub Saharan Africa in its struggle against the counterfeit medicine.
Front end innovation Future thinking Packaging Design
40 Dawa Pack
50% 50%
1% 1%
50%
1% 30% 30%
50% of50% medicine of medicine sales in sales Africa in Africa are counterfeit, are counterfeit, compared compared to onlyto1% only in the 1% developed in the developed world world
50% of medicine sales in Africa are counterfeit, compared to only 1% in the developed world
30% of 30% themedicine oftotal the medicine total medicine the inAfrican the counterfeit, African systemsystem 50% of sales ininAfrica are are counterfeit are counterfeit and this and number this is developed rising is rising due world todue the to the compared to only 1% in number the increase increase of counterfeit of counterfeit sales sales
30%
Solution Solution
A thermochromic A thermochromic packaging packaging that will thataid willSub-Saharan aid Sub-Saharan Africa Africa in in its fight itsagainst fight against the counterfeit the counterfeit medicine medicine trade that tradecontinuous that continuous to to ravageravage the continent. the continent. 30% of the total medicine in the African system are counterfeit and this number is rising due to the increase of counterfeit sales
30% of the total medicine in African Solution system are counterfeit and this A thermochromic packaging that will aid Sub-Saharan Africa in rising medicine due to trade the that increase its fightnumber against theiscounterfeit continuous to the continent. ofravage counterfeit sales
Solution A thermochromic packaging that will aid Sub-Saharan Africa in its fight against the counterfeit medicine trade that continues to ravage the continent
Dawa Pack
RSA
41
f
Brie
h
c ear Res
Development
Mod
el
42 Dawa Pack
M E D I C I N E DAWA PACKITI M E D I C I N E P A C K DAWA PA Dawa Pack
DAWA PACK M E D I C I N EPA C K
The general concept behind DAWA Pack is to educate the customer base throughout Sub-Saharan Africa, whilst at the same time offering a valuable, trusted answer to SSA’s ongoing war with counterfeit medicine.
Utilizing thermochromic printing the DAWA packaging will educate patients on the legitimacy of the medicine by changing colour on contact. This printing process will create semantic packaging that is recognised in Africa, whilst moving forward in the fight against counterfeit medicine.
43
44 Dawa Pack
Dawa Pack
45
46 Dawa Pack
A campaign will be started Ato campaign be started to raise raise will awareness and awareness and educate educate
There are over 3000 There are over 3000 languages in Africa
languages in Africa
150 m English 150m Spoken as Native orEnglish Secondary language
Spoken as Native or Second language
115m French 115m Spoken as Native or French Secondary language
Spoken as Native or Second language
11m Swahili Spoken as Native or Connecting language 11m Swahili
Spoken as Native or Connecting language
All posters translated All posters translated
Dawa Pack
47
48 Dawa Pack
M E D I C I N E DAWA PACKITI M E D I C I N E P A C K DAWA PA M E D I C I N E DAWA PACKITI M E D I C I N E P A C K DAWA PA
DAWA PACK M E D I C I N EPA C K
Dawa pack has been designed with the very core of its community in mind. Due to low paying jobs being common place, tablets can easily be torn off the pack, to be sold on a pill by pill basis. With an easy and simple authentication method that requires no outside intervention, the population can be educated through use of the pack. A simple answer to a terrible problem.
To future proof the concept of Dawa pack, simple steps can be taken. With the coming innovation in thermochromics throughout multiple first world countries, Layering can be used to stay ahead of the counterfeit trade. This mainly due to the fact that only a number of first world countries will be able to provide such manufacturing processes.
ckaging that doesn’t xternal devices
Dawa Pack
49
M E D I C I N EP A C DAWA PACKITI M E D I C I N E P A C K DAWA PACKIT M E D I C I N EP A C DAWA PACKITI M E D I C I N E P A C K DAWA PACKIT
DAWA PACK M E D I C I N EPA C K
Easily Developed to further avoid counter-fitting over extended periods of time
Can be sold a tablet at a time with the ability to tear off individual tablets
Secure, authenticated packa helping to educate and save African population.
50 Dehydrate
Artwork, Branding & Poster Design
Dehydrate
DE Brief Dehydrate is a concept that utilizes circular technology and the latest materials, in order to create a new product platform for the Unilever brand. Their brief of “Circular Futures” asks candidates to ‘Design and develop a product, system or business model for Fast Moving Consumer Goods based on principles of circular design and value creation.
Artwork and Poster Design Sustainability FMCG Product Innovation
51
52 Dehydrate
Unilever aims to half the water used by consumers with their products by 2030. So far they are dramatically off target at only 1%
In Britain alone a shower lasts on average 7 1/2 minutes. Cutting just a minute of this time could save Britain’s households £215 million each year.
1.8 billion
47% packaging 41% end of life
By 2030 the global middle class is predicted to increase by 1.8 billion. Leading to further strains on resources, already stretched
by current consumerist lifestyles. Bringing a 41% increase in end of life products and 47% more packaging
Dehydrate
53
A large number of Unilever’s current personal care products have water as a base ingredient. Water weight must contribute to additional fuel consumption
Unilever developed the technology to be able to compress their product families deoderant. Slightly changing the product from the eyes of the consumer made Unilever massive cost savings and profits. Think shelf space. Lush offer personal care alternatives for a variety of unusual experiences. Their “Showder� product is an alternative to shower gel. However, the powder is susceptible to the bathroom environment.
54 Dehydrate
A rehydrating product platform for the future
Solution
DE Inspired by alternative personal care products. Rethinking the market to generate profit and Sustainability. Dehydrate utilizes current technology and trends towards alternative personal care. By reducing the water contents of personal care products through concentration and evaporation. Ready for Rehydration at the users end Simple ingredients can be added that are FDA approved such as Sodium Bicarbonate and citrus acid crystals to create fresh fizzing experiences for the personal care market.
Dehydrate
26
5g
145g
55
56 Dehydrate
AWAKEN YOU’RE SENSES
feel the
fizz Made from 100% sustainable packaging Coated in Lignin a natural waterproof, sugar by-product
With this alternative approach Radox can once again challenge the status quo. With their stalwart stance on creating invigorating
experiences.
These concentrated Radox tablets include
Sodium bicarbonate and citric acid crystals. Leaving user’s body feeling electrified, fizzing at the brim with vitality.
Waterproof cardboard coated in Lignin, Recyclable and 100% Sustainable
Just add shower water Simple single dispense packaging controls moisture exposure Fresh experiences for a household brand Potential to subtly introduce sustainability to unaware consumer’s
Packaging Recycled
Anaerobic Digestion
Packaging use
Agriculture / Sugar waste stream
Distribution
Manufacturing
Resources
Product use
Water reused for product
Biosphere / Absorbed into environment
Water treatment
58 Dehydrate
Product Circular Map
Dehydrate
Weighs less = Easier to carry Smaller than most other personal care products. Easier to carry
Behaviour compromise, not completely disruptive
Potential to raise awareness for sustainable living
Bring fresh experiences to a saturated market
Above the line
Above the line
Below the line
Below the line
Completely sustainable packaging
Potential for dosage control
Reduced plastic usage
Dosage control leads to reduced shower time
Utilises current waste stream
Weighs less = less fuel
Cardboard packaging coated in Lignin. A by-product of the sugar cane industry. Cane husks are processed into ‘Bugasse’ which is further processed into a natural polymer know as Lignin. Waterproof, Recyclable and 100%
FDA approved ingredients mean that
Sustainable
this products is not harmful to humans or animals. No micro-beads, no detrimental environmental effects.
Just fresh experiences
59
60 Dehydrate
Dehydrate
New experiences Sustainable packaging Lower weight Lower fuel consumption Controlled water consumption
DE
61
Thank you for your time!
Contact Information Currently looking for: Graphic Design 3D Visualisation Please don’t hesitate to contact me via:
Sebastianshawdesign@gmail.com 07577486405 .com/in/sebshawdesign