50%
1%
50% of medicine sales in Africa are counterfeit, compared to only 1% in the developed world
30% 30% of the total medicine in the African system are counterfeit and this number is rising due to the increase of counterfeit sales
Solution A thermochromic packaging that will aid Sub-Saharan Africa in its fight against the counterfeit medicine trade that continuous to ravage the continent.
M E D I C I N EP A C K
DAWA PAC
DAWA PACK M E D I C I N EPA C K
The general concept behind DAWA Pack is to educate the customer base throughout Sub-Saharan Africa, whilst at the same time offering a valuable,trusted answer to SSA’s ongoing war with counterfeit medicine. Utilizing thermochromic printing the DAWA packaging will educate patients on the legitimacy of the medicine by changing colour on contact. This printing process will create semantic packaging that is recognised in Africa, whilst moving forward in the fight against counterfeit medicine.
A campaign will be started to raise awareness and educate
There are over 3000 languages in Africa 150m English
Spoken as Native or Second language
115m French
Spoken as Native or Second language
11m Swahili
Spoken as Native or Connecting language
All posters translated
DAWA PACK M E D I C I N EPA C K
Ergonomic packaging that doesn’t require external devices
Easily Developed to further avoid counter-fitting over extended periods of time
Can be sold a tablet at a time with the ability to tear off individual tablets
Secure, authenticated packaging, helping to educate and save the African population.