August 2015
J.D. Power Ranks SECO Energy Highest in Segment The J.D. Power 2015 Electric Utility Residential Customer Satisfaction study was released in July. We are humbled and honored to announce that SECO Energy ranks highest among midsize utilities in the South region. The J. D. Power study ranks midsize and large electric utilities in four geographic regions: East, Midwest, South and West. Companies in the midsize utility segment serve between 100,000 and 499,999 residential customers, while companies in the large segment serve 500,000 or more. The study measures customer satisfaction by examining six key factors: power quality and reliability; price; billing and payment; corporate citizenship; communications; and customer service. SECO CEO Jim Duncan stated, “This J.D. Power award is the culmination of a decade of hard work and steady improvement in the service we provide to our members. I credit our Board’s governance, our management team’s leadership and, most important, our employees’ dedication and hard work. Our highest priority is serving our members with reliable, low-cost service while supporting our local communities. We’re honored that SECO Energy members have recognized our company with this award.” Board President Ray Vick commented, “The J.D. Power award marks a significant milestone and frames a positive future for our company, which has a deeply rooted history as Sumter Electric Cooperative, founded in 1938 with a mission of rural electrification.” The mission has changed over time, and in an effort to enhance the company’s image as a utility serving seven Central Florida counties, the cooperative has slowly adopted the name “SECO Energy.” A notice was recently published in the Sumter County Times of intention to officially do business as (d/b/a) SECO Energy, and the name was registered with the Florida Department of State. SECO Energy’s Corporate Communications team developed the new logo to strengthen its brand identity. Colors remain the same for familiarity, and the plug was preserved as a tribute to the previous logo. CEO Jim Duncan added, “The partial circle or arc over the top speaks to SECO Energy’s presence in The Sunshine State – its beautiful sunrises, sunsets, solar power, 800011 continuous energy flow, Florida oranges and, truly, anything under the sun. The logo commemorates the significance of the company’s identity today and in the future as SECO Energy.” Continued next page...