LAUNCH Circular Forum 2018

LAUNCH FORUM

DECEMBER 5-6, 2018

CUSTOMER ENGAGEMENT & NEW BUSINESS MODELS 2018 FOR A CIRCULAR SOCIETY DECEMBER 5-6

INDEX PAGE 1 WELCOME PAGE 4

LAUNCH INNOVATION CHALLENGE 2018

PAGE 7

ABOUT THE FORUM

PAGE 8

BEING A COUNCIL MEMBER

PAGE 12

LAUNCH CIRCULAR INNOVATORS 2018

PAGE 32

2018 LAUNCH COUNCIL

PAGE 35

AFTER THE FORUM

PAGE 36 ABOUT LAUNCH

PAGE 38 LAUNCH CIRCULAR PROCESS PAGE 40

LAUNCH CIRCULAR ROADMAP

PAGE 53 CONTACT

“WE ARE WITNESSING A GENERATION THAT IS READY TO SHARE MORE. A GENERATION WHERE EXPERIENCE AND COMMUNITY PLAY A BIG PART IN THEIR LIFE - MORE THAN THE GOODS THEY PURCHASE. WE ARE LOOKING FORWARD TO ENGAGING WITH AND HELPING THEM TO DO SO WITH THIS YEARS’ SELECTED LAUNCH INNOVATORS” BARRUCH BEN-ZEKRY, DIRECTOR, NEW BUSINESS MODELS VF CORPORATION

LAUNCH CIRCULAR INNOVATORS 2018

LAUNCH FORUM PAGE 1

WELCOME We are pleased to welcome you to the 2018 LAUNCH Circular Forum on Customer Engagement and New Business Models for a Circular Society. The LAUNCH Forum is a highly curated and collaborative session, where you will engage with a select group of global sustainability Innovators to help them get to market and scale for positive impact.

LAUNCH Circular is a cross-sector partnership of global companies and organizations committed to the vision of a circular, sustainable, and inclusive society where people, businesses and communities thrive. We do this through sourcing promising innovations, industry collaboration, and mobilizing global systems.

Each year since our founding in 2009, we seek and support innovations from around the world with the potential to create the shift towards a circular and inclusive society. We cannot do this alone. We rely on industry experts to engage with new innovative solutions, to participate with a collaborative and pre-competitive mindset, and to be sustainability pioneers.

Included in this booklet is an overview of the nine selected innovations, as well as further background on LAUNCH and the 2018 Circular Challenge.

We look forward to engaging in conversations with you on how to scale the positive impact of these nine selected innovations. We hope that you will have an inspirational two days at the LAUNCH Forum.

LAUNCH IN CHALLEN

NNOVATION NGE 2018

LAUNCH FORUM PAGE 4

LAUNCH INNOVATION CHALLENGE 2018 LAUNCH has been on an incredible journey this year as we set out to find the most transformative Innovators around the world that are engaging customers in the circular economy.

We called for innovations that can help customers live more sustainable lives, and we were on the lookout for innovative business models, platforms, tools or technologies that have the potential to:

• Provide customers with new and improved services, benefits and experiences • •

through circular business models, Make it increasingly more convenient, valuable, and accessible for customers and companies to repair, reuse, resell and recycle products, and Make it the norm to access, share or rent, instead of owning

We teamed up with the Ellen MacArthur Foundation and the Disruptive Innovation Festival at their Annual Summit in London to announce the challenge on June 21, 2018. By September 1st, we received 125 diverse innovations from 36 different countries. In September 2018, LAUNCH partners and the LAUNCH team selected this year’s Innovators after an extensive review and interview process conducted by more than 40 professional experts from research organizations, government institutions, and global companies.

Each of the selected Innovators have shown us inspiring ideas that have the potential to move communities across the world towards more circular and sustainable ways of living. We feel honored and excited to help each of them scale their businesses and impact around the world.

We would also like to thank everyone who was involved in the Big Think held at the eBay HQ last April. Your participation, expertise, and visioning of the opportunities, obstacles and enablers for customer engagement and new business models for a circular society shaped the innovator submission criteria. It has been a great team effort. Thank you.

EACH OF THE SELECTED INNOVATORS HAVE SHOWN LAUNCH FORUM US INSPIRING IDEAS THAT ARE MOVING COMMUNIPAGE 5 TIES ACROSS THE WORLD TOWARDS MORE CIRCULAR AND SUSTAINABLE WAYS OF LIVING. WE CAN’T WAIT TO HELP THEM SCALE THEIR IMPACT AROUND THE WORLD.

TITLE TEXT

“ONCE YOU ARE PART OF THE LAUNCH PROGRAM YOU WILL NEVER NOT BE PART OF THAT COMMUNITY. IT HAS BEEN THE SINGLE MOST VALUABLE EXPERIENCE AS A STARTUP. WE CAME AWAY FROM THAT PROGRAM WITH A NEW INSIGHT INTO THE INDUSTRY, INVALUABLE CONNECTIONS, A TRUSTED PARTNER AND A VISION AND SUPPORT NETWORK TO THINK BIGGER AND DEVELOP MORE MEANINGFUL SOLUTIONS.” NATASHA FRANCK FOUNDER, EON GROUP LAUNCH CIRCULAR INNOVATOR 2017

LAUNCH FORUM PAGE 7

ABOUT THE FORUM The Forum is a cornerstone of every LAUNCH Challenge.

At the Forum, the nine selected Innovators will engage with you and the rest of the Council - a group of leaders and stakeholders whose expertise, networks and resources have the potential to help get these innovations to market at scale.

The Forum is structured into Presentations —10 minute vision statements followed

by Q&A; and Impact Rotations— a series of moderated discussions with subsets of the Council to identify scaling opportunities for each of the LAUNCH Innovators.

At the Forum, we aim to create a trusting environment, where both the Innovators and the Council Members feel they can share and receive input and new insights.

In this spirit, we encourage Council Members and Innovators to share their experiences on social media using #LAUNCHCircular while Innovators are presenting in the morning. During Impact Rotations, we ask for a social media blackout to respect the sensitive nature of the conversations.

LAUNCH FORUM PAGE 8

BEING A COUNCIL MEMBER We are pleased to have you as part of the LAUNCH Council.

Council Members play a crucial role in the success of each year’s Forum, and you have been personally selected because you are uniquely positioned to help the Innovators scale and reach their potential for meaningful and sustainable impact.

Depending on your role, organization, and background, input and commitments to the Innovators may be:

• • • •

To provide access and introductions within your networks, to your customers, relevant investments and/or markets that can help scale the innovations.

To provide or facilitate access to knowledge and R&D that can help Innovators mature their product/service.

To provide or facilitate access to general support in focusing and developing the Innovators’ business and understanding of impact opportunities.

To lend credibility to the innovator in the market based on your position and support.

While we expect you to engage actively in dialogue with all Innovators, it is completely your decision which of the innovations you see yourself best suited to help through commitments and offers of support.

LAUNCH does not offer traditional prize money or winner positions to the innovations. We offer access to knowledge, networks and markets. The nine Innovators have been selected as equals, and they each represent a concrete and necessary sustainability shift in the system.

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LAUNCH FORUM PAGE 10

LAUNCH CIRCULAR INNOVATOR SELECTION 2018

125 APPLICATIONS 36 COUNTRIES 40 EXPERT REVIEWERS 20 INTERVIEWS WITH SECOND-ROUND CANDIDATES FINAL 9 SELECTED BY THE LAUNCH BOARD THANK YOU TO ALL WHO PARTICIPATED IN THE PROCESS!

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LAUNCH CIRCULAR INNOVATORS 2018

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CIRCULARISE Open, distributed and secure communications protocol for the circular economy

DEEMLY Social verification tool for P2P platforms helping increase trust and activity

EACHTHING A digital home for all things that empowers conscious consumers to research and create impact when buying products

LIBRARY OF THINGS A service offering DIY & Hobby products that everyone would love to rent, rentable

OLIO Free food sharing app that connects users with unwanted food with neighbours living nearby who would like it

RECYCLEPOINTS Waste recycling and social benefit venture that motivates people to recycle by creating value from their everyday waste

SEAL Digital twin platform with an untamperable virtual and physical link allows building digital features/apps on top of products

STUFFSTR Universal Consumer Buy-Back Programme that offers retail customers instant buy-back of every item purchased when they’re done using it

WORN AGAIN TECHNOLOGIES Pioneering polymer recycling technology to eradicate textiles waste and to enable circularity for the global textiles industry

CIRCULARISE AN OPEN, DISTRIBUTED AND SECURE COMMUNICATIONS PROTOCOL

“THE SOCIETAL AND ECONOMIC BENEFITS OF GOING CIRCULAR IS MINDBOGGLING – AND WE ARE JUST STARTING TO TAKE THE FIRST STEPS…” MESBAH SABUR CO-FOUNDER CIRCULARISE

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GROWTH & SCALE COMMERCIAL/ MARKET DEPLOYMENT PILOT TEST PROTOTYPE

MESBAH SABUR

ORIGIN: NETHERLANDS STARTED IN: 2016 FOUNDER(S): MESBAH SABUR & JORDI DE VOS PRESENTER: MESBAH SABUR TEAM SIZE: 12 ORGANIZATION: PROFIT

JORDI DE VOS

CONCEPT

THE INNOVATOR Circularise was founded by Mesbah Sabur and Jordi de Vos. Mesbah holds an MSc in Industrial Design Engineering and he has founded several startups. Due to a fascination with the circular economy, Mesbah used his master thesis to lay the foundation for Circularise which was later funded by several bodies of the European Union. Jordi De Vos is an early blockchain aficionado and a true entrepreneur. His background is in business, and he has put his MBA on hold due to the promise of Circularise.

THE PROBLEM A circular economy can unlock an estimated USD 4.5 trillion worth of economic growth in the coming decade assuming more transparency and communication across supply chains. This, however, poses a risk to the competitive advantage of stakeholders, whether it is price, material composition, past and present ownership, maintenance logs or even end-user data. To successfully transition to a circular economy on a global level, we must find a way to be more transparent without risking one’s competitive advantage.

Circularise @Circularise

THE SOLUTION Circularise is an open-source, distributed communications protocol for circular value chains with its key feature being ‘smart questioning’.

Smart questioning allows stakeholders to ask questions about a product/part/material, and receive trusted answers. The answers are based on (audited/auditable) data that has never been shared, allowing anyone to keep their competitive advantage while collaborating when needed.

DEEMLY A SOCIAL VERIFICATION PEER TO PEER TOOL - BASED AROUND INCREASING TRUST AND ENABLING THE SHARING ECONOMY

“THE SHARING ECONOMY REPRESENTS A HUGE OPPORTUNITY FOR A MORE SUSTAINABLE SOCIETY, BUT THERE’S STILL A TRUST BARRIER TO OVERCOME FOR MANY PEOPLE”.

SARA GREEN BRODERSEN CO-FOUNDER DEEMLY

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GROWTH & SCALE COMMERCIAL/ MARKET DEPLOYMENT PILOT TEST

SARA GREEN BRODERSEN

ORIGIN: DENMARK STARTED IN: 2016 FOUNDER(S): SARA GREEN BRODERSEN & JENS FARVIG THOMSEN PRESENTER: SARA GREEN BRODERSEN TEAM SIZE: 4 ORGANIZATION: PROFIT

JENS FARVIG THOMSEN

PROTOTYPE CONCEPT

THE INNOVATOR Sara and Jens co-founded Deemly after both having worked with the sharing economy and experiencing the clear issue of trust. Both hold degrees from the IT University of Copenhagen where Sara’s research on the sharing economy laid the foundation for Deemly. In addition, their experience is shaped by a mix of co-founding other startups and working as Consultants within IT and web projects.

THE PROBLEM The driving force in the sharing economy is trust, but it is still a major barrier for growth and user adoption. 69% of users worry about taking part in the sharing economy as the number of scams has tripled in the last year. 90% of sharing platforms report that their biggest problem is creating trust between users.

THE SOLUTION

Deemly @Deemly

We allow users to gather their data with a main focus on their credibility (ratings and reviews) accrued across different platforms e.g. Airbnb or Ebay. Our solution enables platforms to invite users to gather their credibility (creating a Trust Profile) directly via their sign-up on any given platform. This will showcase user’s trustworthiness which is displayed on their profile. It is the user’s discretion to add and remove any information and the service is free for the user. We charge a subscription or licence fee to larger platforms to help them increase trust and activity.

EACHTHING A DIGITAL HOME FOR ALL THINGS THAT EMPOWERS CONSCIOUS CONSUMERS TO RESEARCH AND CREATE IMPACT WHEN BUYING PRODUCTS.

“EACHTHING IS ENABLING THE NEXT LEVEL OF CONSCIOUS CONSUMERS AND WE KNOW THAT THE BEST WAY TO DO THAT, IS TO CREATE A SPACE FOR CONSUMERS AND PRODUCERS TO CO-CREATE BETTER PRODUCTS. AT LAUNCH WE HAVE A VALUABLE OPPORTUNITY TO MEET COMPANIES THAT ARE DEDICATED TO MAKING AN IMPACT AND CURIOUS ON HOW WE CAN CREATE A TECH-ENABLED AND VALUE-DRIVEN SUSTAINABILITY MOVEMENT TOGETHER.” SVEN PHILIPSEN CO-FOUNDER EACHTHING

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GROWTH & SCALE COMMERCIAL/ MARKET DEPLOYMENT

KATJA MEYER

SVEN PHILIPSEN

PILOT TEST PROTOTYPE CONCEPT

ORIGIN: DENMARK STARTED IN: 2018 FOUNDER(S): SVEN PHILIPSEN & KATJA MEYER PRESENTER: KATJA MEYER TEAM SIZE: 3 ORGANIZATION: PROFIT

EachThing HQ @eachthingHQ

THE INNOVATOR Sven Philipsen, CEO and Founder, M.Sc. Information Technology. Sven has 15 years experience as tech entrepreneur, 7 years of management experience, 4 years as CIO at Vindenergi Danmark, and is named as one of the worlds most important Artificial Intelligence influencers with his 57.000 Twitter-followers. Katja Meyer, COO and co-founder, M.Sc. Value Chains and Innovation Management. Katja is the former project-lead at #AARsome – community for tech entrepreneurs and CEO in Ladies First Network (+13.000 members), as well as COO at Culture Workspace.

THE PROBLEM The current product information available on labels is too complex, unreliable and unrelated to what the consumers seek. In many ways leaving them in an inconvenient doubt of what to buy. We are a solution that expands the physical presence of a product. This way we make it possible to have unlimited information available for each product. Our artificial intelligence allows us to adapt the products virtual label with information and stories uniquely to the users’ needs, behavior and preferences.

THE SOLUTION A platform where things are uniquely presented by their capabilities and how they fit the consumers’ needs and ever-evolving demands.

We will let products stand out on the shelf by giving them multiple stories and value propositions compared to the one that is possible on a physical label. We make it valuable for companies to have the best, trustworthy and transparent products. We expect this competitive advantage will create positive impacts on the environment, health, work conditions etc.

LIBRARY OF THINGS LIBRARY OF THINGS MAKES THE 70 DIY AND HOBBY PRODUCTS THAT EVERYONE WOULD LOVE TO RENT, RENTABLE

“I’M EXCITED TO LEARN HOW FELLOW INNOVATORS AND COUNCIL MEMBERS ARE DRIVING OUR ECONOMY TOWARDS A GREENER AND FAIRER ONE – AND FINDING PARTNERS TO HELP LIBRARY OF THINGS GET THE UK (AND THE WORLD!) SHARING”.

REBECCA TREVALYAN CO-FOUNDER LIBRARY OF THINGS

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GROWTH & SCALE

REBECCA TREVALYAN

EMMA SHAW

SOPHIA WYATT

COMMERCIAL/ MARKET DEPLOYMENT PILOT TEST PROTOTYPE CONCEPT

ORIGIN: UK STARTED IN: 2016 FOUNDER(S): EMMA SHAW, SOPHIA WYATT & REBECCA TREVALYAN PRESENTER: REBECCA TREVALYAN TEAM SIZE: 4 ORGANIZATION: PRIVATE COMPANY WITH MISSIONLOCK & 51% PROFIT-LOCK

THE INNOVATOR Rebecca, Sophia and Emma are friends and the co-founders behind Library of Things (LoT). Rebecca recruits the people, partners and press for LoT - previously she led an enterprise hub from £0 to £200k turnover within 3 years. Sophia is the mastermind to LoT’s user experience and product design - before that she designed user-centered innovations for organizations such as IKEA, KPMG and tech start-ups. Emma leads the LoT business model & finance - previously she developed the 5-year business plan worth £49m for a government-backed urban innovation centre.

THE PROBLEM Like many urban residents, we were cash-strapped, living in small flats with little storage, and socially isolated – we didn’t know our neighbours. We thought, ‘why do we all buy and own things like drills, sewing machines & steam cleaners when we could just access them when we needed them?’

THE SOLUTION Library of great things @libraryofthings

Library of Things lets you rent a sound system, hedge trimmer, drill, GoPro, steam cleaner and more as easily as you’d rent a Zipcar or Ofo bike. Visit your local library or housing block to unlock, collect and return 70 tried & tested Things from a self-serve kiosk, paying less than 10% of what you’d pay to buy them. Then receive your invitation to get involved and earn credits – host a DIY class or sewing workshop, or join your neighbours in spreading the word or repairing Things. Now we’re ready to replicate Library of Things – initially to communities across the UK, and then globally.

OLIO Free food sharing app that connects users with unwanted food with neighbours living nearby who would like it

“OUR MISSION AT OLIO IS TO UNLOCK THE VALUE OF FOOD THAT IS WASTED IN THE HOME AND LOCAL COMMUNITY - THE NUTRITIONAL, ECONOMIC, MORAL, ENVIRONMENTAL AND SOCIAL VALUE. WE’RE REALLY EXCITED TO PARTICIPATE IN THE LAUNCH CIRCULAR PROGRAMME AND LOOK FORWARD TO WORKING WITH OTHER INNOVATORS AND LEADERS - TOGETHER, WE CAN BUILD A MORE SUSTAINABLE FOOD FUTURE.” SAASHA CELESTIAL-ONE CO-FOUNDER OLIO

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GROWTH & SCALE COMMERCIAL/ MARKET DEPLOYMENT PILOT TEST PROTOTYPE

SAASHA CELESTIAL-ONE

ORIGIN: UK STARTED IN: 2015 FOUNDER(S): TESSA CLARKE & SAASHA CELESTIAL-ONE PRESENTER: SAASHA CELESTIAL-ONE TEAM SIZE: 17 ORGANIZATION: PROFIT

OLIO ex @OLIO_ex

TESSA CLARKE

CONCEPT

THE INNOVATOR Co-Founders Tessa Clarke and Saasha Celestial-One met at Stanford Business School and quickly bonded over their shared passion for the environment instilled in them at young ages (Tessa is the daughter of Yorkshire farmers, Saasha of rural American hippies). Between them they have 30+ years’ experience at global firms including BCG & Dyson (Tessa) and McKinsey & American Express (Saasha). They came together to actively look for an environmental challenge they could tackle at scale levering digital technology, founding OLIO in 2015.

THE PROBLEM Globally, 1/3 of all food produced is wasted; this is environmentally devastating and profoundly unsustainable. We have another 2.2 billion people joining the planet by 2050, and in order to feed everybody we need to increase global food production by ~ 50%. Through taking a circular approach and re-using the food we already have we can help solve three enormous problems: 1)food waste, 2) food poverty and 3) climate change. Surprisingly, over half of all food waste takes place in the home & local community, and so OLIO tackles this problem by harnessing the power of mobile technology to connect neighbors to “share” food rather than bin it.

THE SOLUTION OLIO is a free app that connects neighbors with each other and with local shops & cafes so that surplus food can be shared, not thrown away. Users simply snap a picture of their items and add them to OLIO. Neighbors then receive customized alerts and can request anything that strikes their fancy. Pick-up takes place - often the same day - at the home or another agreed location. All listings on the app are available for free. We also have over 2,000 Food Waste Heroes (volunteers) who collect unsold food from local retailers, take it home, add it to the app, and redistribute it to the local community, thereby enabling those businesses to have zero food waste.

RECYCLEPOINTS A WASTE RECYCLING AND SOCIAL BENEFIT VENTURE THAT MOTIVATES PEOPLE TO RECYCLE BY CREATING VALUE FROM THEIR EVERYDAY WASTE

“WE ANTICIPATE THAT PARTICIPATION IN LAUNCH WILL OFFER THE UNIQUE OPPORTUNITY TO BE PART OF AN ECOSYSTEM THAT ENHANCES OUR ABILITY TO CREATE CIRCULAR AND INCLUSIVE SOCIETIES WITHIN OUR INITIATIVES OPERATIONAL FOOTPRINT. WE ARE LOOKING FORWARD TO HAVING LAUNCH COUNCIL MEMBERS UNDERSTAND, APPRAISE AND LEVERAGE OUR INITIATIVE TO PROJECT SUSTAINABLE CIRCULAR MODELS THAT BOOST SOCIAL BENEFITS.” ALISON UKONU CO-FOUNDER RECYCLEPOINTS

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GROWTH & SCALE COMMERCIAL/ MARKET DEPLOYMENT

ALISON UKONU

CHIOMA UKONU

PILOT TEST PROTOTYPE CONCEPT

ORIGIN: NIGERIA STARTED IN: 2012 FOUNDER(S): ALISON UKONU & CHIOMA UKONU PRESENTER: ALISON UKONU TEAM SIZE: >20 ORGANIZATION: PROFIT

RecyclePoints @RecyclePointsNG

THE INNOVATOR Alison Ukonu, a Materials Engineer and Supply-Chain Manager, holds a Bachelor’s Degree in Materials & Metallurgical Engineering. He earned an Executive Certificate in Technology, Operations and Value Chain Management from the MIT Sloan School of Management.

Chioma Ukonu, an Operations & Customer Service Specialist holds a Bachelor’s Degree in Physics & Electronics from the Federal University of Technology Owerri, Nigeria. She earned a Certificate in Enterprise Development from the Pan Africa University Lagos.

THE PROBLEM In most developing countries, it is a common sight to see streets, drainage channels and even dumpsites littered with recyclable packaging materials carelessly disposed by post-consumers. These non-biodegradable recyclables are now the fastest growing packaging option in the food and beverage manufacturing sector. This waste poses environmental & health hazards to the surrounding communities as disease epidemics are more frequent due to flooding caused by water drainage channels being blocked. Recycling, defined as converting waste into a reusable material, has been identified as one of the key solutions to reducing waste pollution.

THE SOLUTION RecyclePoints is an incentive-based collection scheme that allocates ‘Points’ to the quantity of recyclable items neatly collected at the point of disposal by post-consumers. In turn, the earned Points can be used redeem cash, a variety of identified household items and/or services offered as incentives within our platform. Recyclers get an SMS alert notification each time they recycle, to inform on the number of “Points” gained. For example, a subscriber that earns about 150,000 Recycle Points can redeem a laptop, television set or packs of noodles or bags of rice.

SEAL A DIGITAL TWIN PLATFORM WITH AN UNTAMPERABLE VIRTUAL AND PHYSICAL LINK THAT ALLOWS BUILDING DIGITAL FEATURES/APPS ON TOP OF PRODUCTS

“SEAL IS ON THE FOREFRONT OF INDUSTRY 4.0, DELIVERING THE FOUNDATIONAL INFRASTRUCTURE NECESSARY TO REALIZE DIGITAL TWIN TECHNOLOGY, AND IT’S TRANSFORMATIVE BUSINESS MODELS”.

BART VERSCHOOR CO-FOUNDER SEAL

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GROWTH & SCALE COMMERCIAL/ MARKET DEPLOYMENT PILOT TEST

BART VERSCHOOR

JORIS VERSCHOOR

PROTOTYPE CONCEPT

ORIGIN: NETHERLANDS STARTED IN: 2018 FOUNDER(S): BART VERSCHOOR & JORIS VERSCHOOR PRESENTER: BART VERSCHOOR TEAM SIZE: 10

THE INNOVATOR SEAL was founded by two brothers Bart and Joris Verschoor. Bart is a generalist innovator who has made business and technical contributions to IoT, smart buildings, robotics and blockchain projects at Deloitte. Bart has also worked as a business developer for Dell and has been the lead on various creative startup projects. He holds a Masters in Marketing Intelligence from the University of Groningen graduating on the topic of conjoint recommender systems in addition to completing the honors leadership track. Since childhood, Joris has been designing and developing business applications, and has launched startups in e-commerce, e-learning, SaaS, games, social networking and IoT. He advises corporate executives and contributes to technology community mentorship programs and conferences, and has earned several awards and recognitions for his work.

ORGANIZATION: PROFIT THE PROBLEM SEAL Networks @seal_network

We envision one platform where anti-counterfeiting and the circular economy come together. Today, most worldly problems relate to products: made-to-fail designs, child labour, ecological crime, resource wars, counterfeiting, grey markets, terror funding, plastic ocean, carbon emissions, theft, parallel trade, etc. Our platform addresses all of the above.

THE SOLUTION SEAL is a blockchain platform that gives products an identity by pairing a virtual counterpart to each unique item, on which we run digital services. Consumers scan a chip on the product with their phone. The core of the design is our digital twin implementation (chip) that changes every time you interact with the physical item. The chip is embedded which keeps people from being able to duplicate the physical ID. We can add material passports, item information and provenance information to id, and permission access rights to certain stakeholders.

The Seal app which holds an inventory of all the items owned by the consumer. They can scan the embedded-chip with their phone and claim ownership. Every time they claim ownership, they pay the brand a small fee (similar to royalties), and the buyer will know it’s genuine.

STUFFSTR UNIVERSAL CONSUMER BUY-BACK PROGRAM THAT OFFERS RETAIL CUSTOMERS INSTANT BUY-BACK OF EVERY ITEM PURCHASED WHEN THEY’RE DONE USING IT

“THE SHIFT TO A CIRCULAR ECONOMY REQUIRES SYSTEMIC CHANGE, AND SYSTEMIC CHANGE REQUIRES COLLABORATION. THIS COLLABORATION NEEDS TO OCCUR NOT JUST ACROSS ORGANIZATIONS AND INDUSTRIES, BUT ALSO BETWEEN INNOVATORS AND THE ESTABLISHED PLAYERS THAT CAN HELP TO BRING THOSE INNOVATIONS TO SCALE. STUFFSTR’S GOAL AT THE FORUM IS TO FORGE PARTNERSHIPS WITH BOTH FELLOW INNOVATORS AND COUNCIL MEMBERS WHO CAN HELP STUFFSTR SCALE OUR VISION.” JOHN ATCHESON CO-FOUNDER STUFFSTR

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GROWTH & SCALE COMMERCIAL/ MARKET DEPLOYMENT PILOT TEST

JOHN ATCHESON

STEVE GUTMANN

PROTOTYPE CONCEPT

ORIGIN: US STARTED IN: 2014 FOUNDER(S): JOHN ATCHESON & STEVE GUTMANN PRESENTER: JOHN ATCHESON TEAM SIZE: 3 ORGANIZATION: PUBLIC BENEFIT CORPORATION Stuffstr @GetStuffstr

THE INNOVATOR John Atcheson is Co-Founder/CEO of Stuffstr, a social enterprise dedicated to reducing waste by maximizing the lifetime value of goods.

Prior to Stuffstr, John helped to launch Getaround, a pioneering leader in peer-to-peer car sharing. John has served as board chair of Sightline Institute, a leading sustainability think-tank, and holds a BA in Economics from Brown University and an MBA from Stanford Business School.

Steve Gutmann’s business development and sales career spans a variety of sustainability-oriented businesses and startups. Steve helped in the launch of Getaround, the Silicon Valley-based peer-to-peer car sharing startup.

THE PROBLEM Worldwide, consumers purchase approximately 100 billion household items per year, then use 80% of them less than once per month, and ultimately send nearly 70% to landfill.

THE SOLUTION Stuffstr partners with retailers to capture the purchase details (customer, date, price, quantity) and product specifications (EAN, brand, make, model number, title, description, size, color, etc.) of every item sold. Using this data, Stuffstr then provides customers with an instant buy-back price for every item at all times. The instant buy-back price is calculated continuously using a sophisticated and proprietary algorithm.

Stuffstr is able to auto-generate listings across multiple resale marketplaces for each item as soon as the item is received through the buy-back program, minimizing the time between uses. A second set of algorithms works to optimize the marketplaces and prices employed to resell the items.

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WORN AGAIN TECHNOLOGIES TITLE A PIONEERING POLYMER RECYCLING TECHNOLOGY FOR POLYESTER AND COTTON TEXT

“THERE ARE ENOUGH TEXTILES AND PLASTIC BOTTLES ‘ABOVE GROUND’ AND IN CIRCULATION TODAY TO MEET OUR ANNUAL DEMAND FOR RAW MATERIALS TO MAKE NEW CLOTHING AND TEXTILES. WITH OUR DUAL POLYMER RECYCLING TECHNOLOGY, THERE WILL BE NO NEED TO USE VIRGIN OIL BY-PRODUCTS TO MAKE NEW POLYESTER AND THE INDUSTRY WILL BE ABLE TO RADICALLY DECREASE THE AMOUNT OF VIRGIN COTTON GOING INTO CLOTHING BY DISPLACING IT WITH NEW CELLULOSE FIBRES RECAPTURED FROM EXISTING CLOTHING.” CYNDI RHOADES FOUNDER AND CEO WORN AGAIN TECHNOLOGIES

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GROWTH & SCALE

TITLE

COMMERCIAL/ MARKET DEPLOYMENT PILOT TEST

ADAM WALKER

CYNDI RHOADES

NICK RYAN

PROTOTYPE CONCEPT

ORIGIN: UK STARTED IN: 2005 FOUNDER(S): CYNDI RHOADES PRESENTER: CYNDI RHOADES

TEXT

THE INNOVATOR Cyndi Rhoades founded Worn Again Technologies in 2005 with a determination to make a difference, and create a business by solving the challenge of textile waste. Cyndi’s interests led to the formation of Worn Again from its early beginnings in upcycling to its current transformation in polymer recycling technology. Cyndi is supported

by Dr. Adam Walker, Chief Scientific Officer, who has over 15 years experience in solvent based recycling, and with Nick Ryan, Technology Director who is responsible for laboratory testing, the formation of key partnerships to advance technologies, and the optimization and scaling of developments.

TEAM SIZE: 13 ORGANIZATION: PROFIT @Wornagainuk

THE PROBLEM Over 60m tons of polyester and cotton go into making new textiles annually. This is expected to increase to 90m tons by 2030. Meanwhile, over 50m tons of textiles go to landfill each year globally, meaning we’re throwing out almost as much as we make. The technical and economic limitations of current textile recycling methods are resulting in less than 1% textiles being used to make new textiles.

THE SOLUTION Worn Again Technologies was born from a vision to enable the ‘circularity of raw materials’ for clothing and textiles, accelerating us towards a waste-free world. Our first of its kind technology can separate and reprocess both pure and blended cotton-andpolyester (together representing 80% of all textiles) into recaptured raw materials. These recaptured raw materials can go back into new textiles at virgin equivalent quality with no price premium to manufacturers, brands or the consumer. This means our solution can increase the recycling of textiles exponentially from the current 1%, enabling a truly circular solution.

2018 LAUNCH COUNCIL MEMBERS Name

Organization

Role

Elizabeth Bagley

California Academy of Science

Director of Sustainability

Faith Legendre

Cisco

Head of Circularity

Jenny Ahlen

EDF

Director, Supply Chain

Regina Northouse

Food Recovery Network

Executive Director

Lauren Phipps

GreenBiz

Circular Economy Analyst

Rick Webb

Grit Studios

Founder

Jonathon Nimrod

Grit Studios

Coach

Jeanette Balleza Collins

Grit Studios

Founder

Robert Anson

Henkel Consumer Goods

Director of Business Development

Pia Huusfelt

IKEA

Global Business Leader

Per Stoltz

IKEA

Sustainability Developer

Lea Nordström

Kvadrat

Technical Manager

Christian Baum Blaakær

Kvadrat

Head of Digital Business

Dune Ives

Lonely Whale

Executive Director

Ryan Lindholm

Nature’s Path

VP of Marketing

Rob Smith

NWA Council

Director of Communications and Policy

Ann Starodaj

Optoro

Director of Sustainability

Carrie Freeman

SecondMuse

Partner

Sarah Owen

Southwest Florida Community Foundation

President and CEO

Dr. Ellen Brune

Startup Junkie Foundation

Senior Entrepreneur in Residence

Jeff Charlson

Startup Junkie Foundation

Senior Entrepreneur in Residence

Haley Allgood

Startup Junkie Foundation

Executive Director

Sarah Lewis

Sustainability Consortium

Senior Director, Innovation

Dr. Rüdiger Fox

Sympatex

CEO

Sabine Feuerer

Sympatex

Director of Apparel

Anthony Rossi

Terracycle

VP, Global Business Development

Stephanie Potter

US Chamber of Commerce Foundation

Senior Director, Sustainability and Circular Economy

Barruch Ben-Zekry

VF corporation

Director of New Business Models

Fred Bedore

Walmart

Senior Director, Sustainability

Raymond Randall

Waste Management

Managing Principal - Technology, Innovation, and Strategic Alliances

Steven Hamaker

Waste Management

Director, Corporate Venturing

LAUNCH FORUM PAGE 33

“THE LAUNCH ECOSYSTEM HAS BEEN CRUCIAL IN OUR ROAD MAP. WE HAVE CONSTANTLY BEEN MEETING NEW PEOPLE AND UNDERSTANDING HOW OUR PRODUCT FITS IN THIS BIG LANDSCAPE OF THE CIRCULAR ECONOMY. I WOULD DEFINITELY RECOMMEND ANYONE WHOSE COMPANY FITS THIS CHALLENGE TO APPLY!” SIDDHARTH HANDE KABADIWALLA CONNECT LAUNCH INNOVATOR 2016

LAUNCH FORUM PAGE 35

AFTER THE FORUM After the Forum, a customized follow-up and engagement phase will kick-off with the Innovators. We will work together and one-on-one with each innovator to create an action plan that meets their specific needs and circumstances.

Based on the input and commitments offered by you and the rest of the Council during the Forum, we will reconnect Innovators with Council members to foster further conversations, explorations and collaborations.

While the immediate follow-up will take place right after the Forum, we also know that development timelines are different for each innovator. Therefore, if you are a relevant stakeholder, we may re-engage you as these innovations mature over the months that follow. We regard this as a prerequisite for shaping an innovation ecosystem.

LAUNCH FORUM PAGE 36

ABOUT LAUNCH At LAUNCH, we understand that to achieve this vision of a Circular Society we must work towards system level change, build trust and enable long-term collaboration between people and organizations, independent of their purpose, culture or geography.

Today’s global consumption and production of goods and services are based on processes that degrade and deplete our natural ecosystems, sustain social inequality, and limit equal access to opportunities for economic growth.

In 2013, IKEA, Novozymes, Kvadrat, and Nordic government organizations spearheaded a movement within LAUNCH with a specific focus on sustainable consumption and production and the transformation towards a Circular Society.

Creating a circular society requires a transformational shift towards sustainable consumption and production practices, rethinking the way we make and use the products and services that are core to our everyday life. This means:

•

Promoting a shift of consumption patterns towards goods and services that support sustainable lifestyles.

•

Securing quality of life for all, that are in balance with nature, and with minimal compromise of resource needs for future generations.

•

Applying life-cycle thinking to the design, manufacturing and consumption of goods and services - creating circular resource streams and business models.

Making this shift is far beyond the scope of what any one company, organization or person can achieve alone.

Since its inception, LAUNCH has run 14 innovation cycles, nine of which have focused on the Circular Economy, including challenges on design and manufacturing; closed loop solutions and recycling technologies; smarter chemistry; new types of materials, and green chemistry. 110 global sustainability innovations have been supported and integrated into the LAUNCH ecosystem to date.

LAUNCH FORUM PAGE 37

“TO HELP INSPIRE PEOPLE TO LIVE WITHIN THE LIMITS OF ONE PLANET AND AT THE SAME TIME MEET PEOPLE’S NEEDS AND DREAMS IS A MAIN OBJECTIVE FOR IKEA. CIRCULARITY IS THE FUTURE OF RETAILING AND OUR WAY OF FULFILLING THOSE OBJECTIVES. WE REALLY LOOK FORWARD TO MEET THIS YEAR’S CREATIVE AND INSPIRING INNOVATORS.” HÅKAN NORDKVIST HEAD OF SUSTAINABILITY INNOVATION , IKEA GROUP LAUNCH PARTNER

LAUNCH FORUM PAGE 38

LAUNCH CIRCULAR PROCESS

BIG THINK

SUMMIT

CALL FOR INNOVATORS

WHAT HAPPENS

WHAT HAPPENS

WHAT HAPPENS

+ LAUNCH Partners and network members identify the key challenges and innovation opportunity areas for the challenge.

+ Engagement of 100+ key system influencers as ambassadors for the yearly challenge.

+ Reach out to business hubs, academic and governmental institutions, incubators and other organizations to identify the Innovators with the best solutions to this year’s challenge.

KEY OUTCOMES

KEY OUTCOMES

KEY OUTCOMES

+ Emerging trends and early partner opportunities are identified as well as inputs for the Challenge statement.

+ Industry, educational, government and media mobilization and engagement.

+ Identification of 100+ Innovators from all over the world

LAUNCH FORUM PAGE 39

SELECTION

FORUM

ACCELERATION

WHAT HAPPENS

WHAT HAPPENS

WHAT HAPPENS

+ Expert panel reviews and shortlisting, with final 5-10 Innovators being selected by the LAUNCH Partners.

+ Innovators and LAUNCH Council Members engage in Impact Rotations to help accelerate innovations.

+ LAUNCH team follows up with an individual innovator action plan.

KEY OUTCOMES KEY OUTCOMES + 5-10 innovations representing key solutions to innovation challenge areas.

+ Commitments from Council participants to work with, invest in and accelerate innovations.

KEY OUTCOMES + Innovator support, pilots, video, promotion, engagements, and collaborations.

LAUNCH FORUM PAGE 40

LAUNCH CIRCULAR ROADMAP 2015

2016

2017

SMARTER CHEMISTRY

CLOSED LOOP SYSTEMS & RECYCLING TECHNOLOGIES

NEW SUSTAINABLE MATERIALS & FEEDSTOCK

NEW DESIGN & MANUFACTURING PROCESSES

NEW DESIGN & MANUFACTURING PROCESSES

___________________

CLOSED LOOP SYSTEMS & RECYCLING + SMARTER CHEMISTRY ___________________

KEY FOCUS

KEY FOCUS

KEY FOCUS

+ How do we create closed loop systems, takeback systems and recycling technologies bringing materials and products back into the loop?

+ How do we design and manufacture to enable circularity: Reuse, reduce and recycle? E.g. design for disassembly and no-waste, manufacturing from local material streams, bio-based design and manufacturing etc.

NEW SUSTAINABLE MATERIALS & FEEDSTOCK

+ How do we create alternative, renewable feedstock and more sustainable raw materials?

+ How do we eliminate toxicity and create materials that have yet to be imagined through intelligent use of data in chemistry?

___________________

LAUNCH FORUM PAGE 41

GLOBAL 2030 VISION A CIRCULAR, SUSTAINABLE AND INCLUSIVE SOCIETY WHERE PEOPLE, BUSINESSES AND COMMUNITIES THRIVE

2018

BUSINESS MODELS & CUSTOMER ENGAGEMENT

BUSINESS MODELS & CUSTOMER ENGAGEMENT ___________________ KEY FOCUS + New business models and ways to engage customers in the Circular Economy.

LAUNCH FORUM PAGE 42

TITLE

LAUNCH INNOVATORS 2017

TEXT

DESIGN AND MANUFACTURING

LAUNCH FORUM PAGE 43

TITLE AEROPOWDER A sustainable insulation material created from waste feathers

CIRCULAR DEVICES PuzzlePhone is a modular TEXT smartphone designed for longevity and circularity. It is customisable and upgradeable

COLORIFIX Producing pigments and dyed textiles from agricultural residues, using no acids or solvents just sugar and biology

EON-ID The industry’s first RFID tag in the form of a thread that can integrate with textiles to power recycling

LIVING INK TECHNOLOGIES Making renewable and biodegradable printing ink from algae

RECIRCULAR A brokering platform that proposes alternatives for a given waste stream and connects the generator with potential consumers

STRATA Modular designed furniture that changes according to life scenarios

UNIVERSITY COLLEGE LONDON A new policy that companies only sell the lifetime services of their products but retain ownership of the materials

LAUNCH INNOVATORS 2016 CLOSING THE LOOP

LAUNCH FORUM PAGE 45

JAVIER G. FERNANDEZ

PETRI ALAVA

SHRILK Shrilk is a material based on the chemistry and molecular design of the insect cuticle

INFINITED FIBER COMPANY Tecnology to produce cellulosic and ecological textiles and non-woven fibres from paper waste

MAY AL-KAROONI

SIDDHARTH HANDE

GLOBECHAIN A platform to connect businesses, charities and people to reuse unwanted items

KABADIWALLA CONNECT Using technology to leverage the circuits of the informal waste ecosystem to help manage recyclable waste in cities

MIRANDA WANG

STEPHANIE BENEDETTO

Biocellection A scalable biotech platform that can upcycle plastic pollution into valuable biosurfactants for the textile industry

QUEEN OF RAW An online marketplace for sustainable materials for the fashion and lifestyle industry

LAUNCH INNOVATORS 2015 MATERIALS

LAUNCH FORUM PAGE 47

ALICIA JOHANSSON NIL Nanostructure in plastic surfaces to obtain colour and self-cleaning effects

AMIT PAUL

GUNNAR THELIN EKOBALANS Sustainable residue handling and fertiliser production

HEINZ-PETER GERMANN

PAXYMER Green flame retardant for plastics

WET-GREEN Natural leather tanning with olive leaves

ANDERS LUNDSTRÖM

SHANE ALLEN

SVENSKA AEROGEL New way of making aerogel material for insulation

MODTI Hardware that can be electronically shaped and reshaped

DAVID PUNCHARD

THOMAS BRORSEN PEDERSEN

avespa Process for growing algal biomass

POND Bio-based polymer resins

FLORENCE KAMAITHA

VAIRA OBUKA

PAD HEAVEN Conversion of banana stems into sanitary pads

SAPROGLUE Bio-based glue made from freshwater lake sediments

LAUNCH INNOVATORS 2014 TEXTILES

LAUNCH FORUM PAGE 49

INA BUDDE

LON NEGRIN

THE EXTENDED CLOSED LOOP A system of intelligent and effective resource management for textiles

NANO-DYE Sustainable cotton and blended cotton dyeing

MARK HOMBECK GREEN LEATHER CRUST A sustainable leather production process

HENRIK NORLIN RE:NEWCELL Closing the loop on textiles

RUCHIRA JOSHI

RIEN OTTO

BETTER COTTON INITIATIVE Multi-stakeholder initiative improving global cotton production

RETURNITY WORK WEAR Work wear designed for reincarnation

JOHNNY KRISTIANSEN MONOCEL A new sustainable raw material

KALLE MÄÄTTÄ PURE WASTE Pure Waste creates 100% recycled textiles through up cycling pre-consumer waste

VIGGA SVENSSON VIGGA.US A circular subscription model for children’s wear

“LAUNCH IS A BRAIN FEAST FOR ME - AN OPPORTUNITY TO TALK ABOUT WHAT IF, AND WHY NOT, AND LET’S DO IT. NEW IDEAS BUBBLE UP AND COLLABORATIONS ARE BORN.” DR. CADY COLEMAN NASA ASTRONAUT (RET.) LAUNCH PARTNER

LAUNCH FORUM PAGE 51

“HOW OFTEN DO YOU GET IN FRONT OF THE WORLD’S BIGGEST APPAREL COMPANY (NIKE), THE WORLD’S BIGGEST HOME FURNISHER (IKEA) AND A WORLD LEADING ENZYME PRODUCER (NOVOZYMES) IN ONE ROOM! THE LAUNCH FORUM HAS BEEN TRULY AMAZING FOR US.” DAVID NUGENT CO-FOUNDER, COLORIFIX LAUNCH CIRCULAR INNOVATOR 2017

LAUNCH FORUM PAGE 53

CONTACT KRISTIN COATES

JEREMY KAMO

Executive Director, LAUNCH

Managing Director, LAUNCH

E: kristin@launch.org

E: jeremy@launch.org

M: +1 (415) 465-5533

M: +1 (808) 780-8637

TOKE SABROE Operations, LAUNCH Circular E: toke@launch.org M: +45 22 13 12 93

STINE KOLDING Project Manager, LAUNCH Circular E: stine@launch.org M: +45 60 16 61 26

SOFUS MIDTGAARD Director, LAUNCH Circular E: sofus@launch.org M: +45 30 22 01 11

CARLA LOURY Project Manager, LAUNCH E: carla@launch.org M: +1 630 532 3686

ON BEHALF OF THE LAUNCH CIRCULAR PARTNERS

AND THE FORUM SPONSORS

THANK YOU

@LAUNCHorg I facebook.com/launchorg I info@launch.org

#LAUNCHCircular

launch.org

LAUNCH CIRCULAR UNITES PARTNERS COMMITTED TO ACCELERATING A CIRCULAR SOCIETY: IKEA, VF CORP, NOVOZYMES, EBAY, KVADRAT, REGION SKÃ…NE, THE DANISH MINISTRY OF FOREIGN AFFAIRS, AND NORDIC AND U.S. GOV. ORGANIZATIONS